Issuu

September 2026 | $6.00 The Beauty of Charity Edition

SCAN ME

THE BRANDS

TURNING INFLUENCE INTO IMPACT

7 WAYS TO MAKE

YOUR BEAUTY SUPPLY BUSINESS A FORCE FOR GOOD

WHAT

VISIONARY ORGANIZATIONS KNOW ABOUT BUILDING FOR TOMORROW

FASTEST GROWING SYSTEM IN THE THERMAL CATEGORY

September 2026

c o n te n t s EDITOR’S LETTER 8 Sprinkle The Joy EXPERT ADVICE 10 THE BEAUTY INSPIRATION WALL

Turn an Empty Wall Into a Living Collage of Inspiration, Positivity, and Community

MARKETPLACE 14 The Beauty Report PROFILE 30 30MANUFACTURER - Innovative Beauty 54 - Aunt Jackie’s

BUSINESS TIPS GIVING STORE 18 THE 7 Ways to Make Your Beauty Supply Store a Force for Good

Beauty is about more than what happens in the mirror. For independent retailers, it can also be a way to create connection, strengthen community, and give customers a reason to believe their purchase can make a difference. A beauty supply store is more than shelves of products and a place to pick up the latest essentials. It is where customers discover new looks, seek advice, build relationships, and return week after week. That makes the beauty retailer uniquely positioned to turn everyday shopping into an opportunity for impact.

OTC Beauty Magazine September 2026

September 2026

c o n te n t s Secrets of Visionary 22 The Organizations:

You Can’t Build Tomorrow When Everyone Is Measured on Today By Susan Robertson Six weeks after a global manufacturer’s leadership team approved a group of promising new ideas, someone asked for an update. There wasn’t one. Not because the ideas had been rejected. Not because priorities had changed. Not because anyone had decided innovation no longer mattered. The projects had simply… stopped. This was especially puzzling because the organization had done a lot right. Leaders had made time to bring together people from across the business to examine how innovation actually worked. They had surfaced gaps in the existing process, built a more disciplined front end for generating ideas, and created a management review process to ensure the right ideas were prioritized. Promising concepts had been discussed, challenged, refined, and ultimately approved for further exploration.

THE BEAUTY BAG 56 An Interview with Mycah Chevalier

58 OTC BOOK CLUB

by Bertina Ceccarelli, Susanne Tedrick

Innovating for Diversity: Lessons from Top Companies Achieving Business Success through Inclusivity 1st Edition

TOP FIVE 59 The Products Your Customers Love

OTC Beauty Magazine September 2026

62 SHOW CALENDAR 65 COUPONS 70 READER FEEDBACK 72 AD INDEX

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OTC Beauty Magazine September 2026

22 INCH

CEO: Ann Jhin Editor: Allyson Leak Art Director: Sam Choi Columnists: Sophia Winston Contributors: Susan Robertson

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OTC Beauty Magazine September 2026

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OTC Beauty Magazine September 2026

editor’s LETTER

SPRINKLE THE JOY

et’s face it: a lot of people are navigating

showing up. Keep sharing something positive and offering

challenges right now. Some of your regular

beauty inspiration and helpful tips, because these small

customers may be cutting back, stretching

gestures give people reasons to stay connected to your store.

their budgets, or simply going through a

And when they’re ready to shop again, they’ll remember the

season where a trip to the beauty supply store

businesses that didn’t disappear when their spending slowed

isn’t at the top of the list. Maybe they aren’t ready to shop today. That doesn’t mean the relationship has to stop.

In this issue, we’re celebrating the many ways you can build

It’s so important to let your customers know that being a

that sense of connection—from charitable initiatives and

part of your community isn’t only about what happens at the

community partnerships to simple acts of kindness that cost

nothing at all. Be sure to check out “The Giving Store: 7 Ways

letting people know you appreciate them can be as simple

to Make Your Beauty Supply Store a Force for Good,” and

as sprinkling a little joy into their day when they aren’t in

“The Secrets of Visionary Organizations: You Can’t Build

your store. It might be a kind message or a beauty tip from

Tomorrow When Everyone Is Measured on Today.” And in

your newsletter that lands in their inbox on a Saturday

our special feature, “Beauty, Community & Purpose,” we

morning. It could be a positive quote they happen to see

take a closer look at brands putting purpose behind their

on your Instagram at just the right moment, or a quick

platforms and using their influence to make a meaningful

YouTube video that teaches them something new. Those

difference in the communities they serve.

little moments matter a lot.

So wherever your customers find you, in the store, in their As beauty retailers,

inbox, on social media or over on YouTube—keep sprinkling

it’s natural to focus on

a little joy. Because people may forget what you were selling,

what your customers

but they’ll remember how you made them feel.

need to buy. But there is also value in showing them how much you care. Try your best to keep ALLYSON LEAK EDITOR

down.

OTC Beauty Magazine September 2026

expert ADVICE

THE BEAUTY

INSPIRATION WALL

Turn an Empty Wall Into a Living Collage of Inspiration, Positivity, and Community

hat if one of the most memorable things in your beauty supply store wasn’t something customers could purchase? Imagine walking into your store and seeing a wall filled with glossy beauty images—beautiful hair, bold lips, manicures, skincare, fashion, textures, colors, clippers, and words that inspire. Layered throughout the collage are handwritten messages from your customers, each one offering a little encouragement to whoever happens to read it.

You are beautiful. Keep going. Someone is rooting for you. Your best days are still ahead. It’s part vision board, part beauty editorial, and part community love letter. And the best part? Your customers create it with you.

stores. Cut the paper to the size you need and secure it to the wall using push pins or removable double-sided tape that is appropriate for your wall surface. Think of the paper as your blank canvas. Then let the creativity begin.

BUILD YOUR BEAUTY COLLAGE Pull inspiration from beauty magazines, product catalogs, old campaign materials, or other printed materials you have permission to use. Look for images that instantly catch the eye: Lipstick. Hair. Nails. Skincare. Fragrance. Fashion. Beauty tools. Smiles. Texture. Color. Mix large images with smaller ones. Layer photographs over words. Tear some images rather than cutting everything perfectly. Let pieces overlap. You don’t want it to look too polished.

START WITH A BLANK CANVAS You don’t need an expensive display or a professional installation. In fact, the simplicity is part of what makes the idea special. Pick a section of a wall or another designated area in your store and cover it with a roll of brown kraft paper. You can find large rolls at art, craft, or office-supply

OTC Beauty Magazine September 2026

You want it to feel collected, creative, and alive. Once you have everything gathered, start cutting out the images and placing them on the wall leaving room in between. Think of it as a giant editorial mood board that keeps changing. You can also swap out the pictures every now and then for themes like Valentine Day or other holidays.

OTC Beauty Magazine September 2026

MAKE ROOM FOR A MESSAGE Now comes the part that transforms the display from a pretty collage into a community experience. Place a few Sharpies or other appropriate markers near the wall and invite customers to contribute. But instead of simply asking them to “leave a positive message,” give them a prompt:

WRITE SOMETHING SOMEONE NEEDS TO HEAR TODAY. That one sentence can change the entire energy of the project. A customer might write a reminder to keep going. Another might leave an affirmation about confidence. Someone else might simply write, “You are loved.” Sometimes the simplest words are the ones someone needs most. Try featuring images of products you carry in your store—like these stylish jaw clips—to spark ideas and inspire customers to try something new. Look for products that are colorful, unique, or easy to recreate at home.

LET YOUR CUSTOMERS TAKE OVER Resist the temptation to control every inch of the wall. The beauty of this idea is watching it evolve. One customer adds a quote. Another adds a heart. Someone finds the perfect image of a hairstyle and pins it beside a handwritten affirmation. Another customer writes something that makes everyone who reads it stop for a moment. Over time, the wall becomes a visual representation of the people who shop in your store. It becomes their wall, too.

KEEP IT POSITIVE Because the wall is open to public participation, establish a simple expectation: kindness only. A small sign can say: THIS IS A SPACE FOR POSITIVITY. Leave something encouraging for the next person who reads it. Assign a team member to check the wall periodically and remove anything inappropriate, negative, promotional, or unrelated to the spirit of the project. The goal is to create a place where people feel good stopping to read.

BEAUTY THAT GOES BEYOND THE MIRROR There is something wonderfully unexpected about finding encouragement in a beauty supply store. A customer may walk through your doors looking for edge control, a new lipstick, braiding hair, or their favorite conditioner. But while there, they may notice a message on the wall that makes them smile. That’s the beauty of creating moments like this. You aren’t asking your customers to spend more money. You’re simply giving them an opportunity to leave something good behind. And perhaps that’s one of the most beautiful things a store can offer. A Beauty Inspiration Wall doesn’t require a huge budget. It doesn’t require a complicated marketing campaign. It starts with a roll of paper, a handful of images, a few markers, and an invitation to be kind, then your community does the rest. 12

OTC Beauty Magazine September 2026

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OTC Beauty Magazine September 2026

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OTC Beauty Magazine September 2026

The GIVING STORE business TIPS

7 Ways to Make Your Beauty Supply Store a Force for Good

eauty is about more than what happens in the mirror.

the initiative and a QR code directing customers to learn more about

For independent retailers, it can also be a way to create

the organization.

connection, strengthen community, and give customers a reason to believe their purchase can make a difference.

The beauty of this approach is that customers don't have to make an entirely separate donation. They can support a cause while

A beauty supply store is more than shelves of products and a place to

purchasing products they already need.

pick up the latest essentials. It is where customers discover new

Make it meaningful: Choose a cause that connects naturally to

looks, seek advice, build relationships, and return week after week. That makes the beauty retailer uniquely positioned to turn everyday shopping into an opportunity for impact. Giving back doesn't have to mean writing a large check or organizing an elaborate annual fundraiser. Sometimes, the most meaningful

your customers and community, and clearly communicate the results once the campaign ends.

2. LET YOUR STORE TELL A STORY

initiatives begin with something much simpler: a product display, a

Charity merchandising shouldn't feel like an afterthought.

donation bin, a community partnership, or an invitation to

Instead of simply placing a donation jar near the register, create a

customers to join you in supporting a cause.

dedicated moment within the store. Use

signage,

product

groupings,

Here are seven ways to make giving

photography, and a concise message to

part of the business.

tell customers why this cause matters. Think editorial rather than ordinary.

1. CREATE A “SHOP + SUPPORT” CAMPAIGN Turn a product purchase into a simple act of giving. Choose a collection of products and designate a percentage of sales during a

A campaign display might feature a headline such as: BEAUTY THAT GIVES BACK When customers understand the story behind the campaign, they're more likely to feel connected to it.

specific campaign period to benefit a nonprofit or local cause. The key is to make the connection clear: what customers purchase, what percentage is donated, who benefits, and when the campaign ends. A beautifully merchandised “Shop + Support” display can live at the front of the store, on an endcap, or near checkout. Add a small sign explaining 18

OTC Beauty Magazine September 2026

3. PARTNER WITH A LOCAL ORGANIZATION You don't have to build a charitable initiative from scratch. Look around your own community. Youth programs, schools, shelters, community centers, food banks, and other nonprofits may already have established

programs

that

need

OTC Beauty Magazine September 2026

6. MAKE COMMUNITY PART OF YOUR CALENDAR

support. A local partnership can also make your giving feel more personal.

Customers

recognize

the

may

Giving shouldn't have to happen only during the holiday season.

organization,

understand the need, and can see

Create a simple annual community

the impact close to home. You

calendar

can also consider sponsoring an event,

donating

beauty

SPRING:

collection drive, or creating a

initiative

partnership

extends

beyond

that

SUMMER:

single

Create a list of requested products—such as shampoo, conditioner, body wash, lotion, edge control, brushes, combs, or other personalcare necessities—and invite customers to bring an item during a

Women's

empowerment

Youth

back-to-school

FALL: Community wellness or essentials drive

4. TURN A BEAUTY DRIVE INTO A BEAUTY MOMENT

Consider hosting a Beauty Essentials Drive for a local organization.

moments

campaign

campaign.

Beauty products can provide more than convenience. For someone experiencing hardship, having access to personal-care essentials can restore a sense of dignity, confidence, and normalcy.

several

throughout the year.

and

personal-care products, hosting a recurring

with

HOLIDAY: Family giving initiative You can also connect campaigns to moments that naturally align with beauty and personal care. The result is a store that customers recognize not only for what it sells, but for what it stands for.

7. SHOW THE IMPACT One of the most important parts of giving back happens after the campaign ends.

designated collection period. You can place the collection station

Tell customers what happened.

somewhere visible and make participation easy.

If your store collected 300 personal-care items, share it. If your Shop

A simple message can be powerful:

+ Support campaign raised $2,500, celebrate it. If your customers

BUY ONE. GIVE ONE.

5. GIVE YOUR CUSTOMERS A REASON TO PARTICIPATE People often want to help but don't always know where to begin. Your store can make participation effortless. Consider adding a small donation option at checkout, creating a customer donation wall, offering a designated product customers can purchase for donation, or inviting shoppers to contribute items to a community drive. Keep the message positive and welcoming. The goal isn't to pressure customers into giving. It's to give them an opportunity to be part of something larger than the transaction.

helped provide supplies for 50 families, let them know. A simple “You Helped Make This Happen” display or social post closes the loop between the customer's purchase and the impact it created. Because giving becomes more powerful when people can see where their generosity went.

THE BEAUTY OF GIVING BACK The most successful charitable initiatives don't feel separate from the business, they feel like an extension of it. Giving back is one of the most meaningful ways a business can show its community that it cares. Your customers are not simply shoppers—they are your neighbors, families, friends, and community members. When a beauty supply store takes the time to support a local cause, respond to a community need, or create opportunities for customers to help others, it sends a message that goes beyond the transaction: we see you, we value you, and we are invested in the community we serve.

OTC Beauty Magazine September 2026

business TIPS BY SUSAN ROBERTSON

The Secrets of Visionary Organizations: YOU CAN’T BUILD TOMORROW WHEN EVERYONE IS MEASURED ON TODAY Six weeks after a global manufacturer’s leadership team approved a group of promising new ideas, someone asked for an update. There wasn’t one. Not because the ideas had been rejected. Not because priorities had changed. Not because anyone had decided innovation no longer mattered. The projects had simply… stopped.

OTC Beauty Magazine September 2026

his

was

especially

puzzling

because

the

rewards and consequences that are near term over those farther in

organization had done a lot right. Leaders had

the future is called Present Bias. It’s a neuroscience principle called

made time to bring together people from across

a cognitive bias, and all humans fall victim to it. This bias is useful

the business to examine how innovation actually

when a customer is waiting or a machine is down. But it becomes

worked. They had surfaced gaps in the existing

a barrier when the organization is trying to build something new.

process, built a more disciplined front end for generating ideas, and

When current-performance metrics are layered on top of that basic

created a management review process to ensure the right ideas were

human tendency, it’s easy to understand why future-focused work

prioritized. Promising concepts had been discussed, challenged,

loses. Not because people lack vision. Because today has gravity.

refined, and ultimately approved for further exploration. Future-building work carries a short-term cost. Visionary Then everyone went back to work. And that was the problem.

organizations make that cost visible instead of pretending it doesn’t

Everyone went back to the same, previous work. On the surface,

exist. Here are three questions that reveal whether your organization

stalled projects usually appear to be an execution issue. Maybe

is truly creating room for tomorrow.

people need better project management. More accountability. A little more urgency. But sometimes the problem isn’t that people aren’t

1. What are people really measured on?

doing what they were asked to do. It’s that they’re doing exactly what

Ignore the strategy deck for a moment. Look at things like

the system forces them to do.

performance reviews or budget conversations. Promotion decisions. Staffing. Bonuses. Recognition. What actually counts?

In this case, the technical people who could advance the new ideas

Organizations communicate priorities in many ways, but people are

reported to the plant manager. So their boss was measured, quite

very good at identifying which signals have consequences.

reasonably, on keeping the plant productive, predictable, and efficient. Innovation work can temporarily make all three worse. Testing a

If a company says innovation matters, but every meaningful measure

new product may interrupt a production run. Experimenting with

rewards current-state performance, employees do not need to be

unfamiliar materials can consume time and equipment. A prototype

cynical to choose the current state. They simply need to be paying

may fail. And the return on all of that effort probably only shows up

attention. That doesn’t mean every company needs an elaborate new

months or years later.

scorecard. Sometimes a small change is enough: explicitly include progress on future-focused work in performance discussions,

Meanwhile, today’s orders still need to ship. No leader ever said,

publicly recognize learning from important experiments, or

“Innovation isn’t important.” But the system was making it an

acknowledge that some temporary inefficiency is an expected cost

afterthought.

of approved innovation.

Today has gravity

The useful question is not:

Every organization has work that keeps the current business

Do we say this matters?

running and work that creates the future. And they don’t compete

It is:

on equal terms. Today shows up with customers attached. Deadlines. Revenue targets. Production schedules. Problems that are already

What happens to someone who actually makes time for it?

on fire. Tomorrow shows up as a possibility. And possibilities are notoriously polite. They rarely pound on the conference-room door

2. When you add a priority, what comes off the list?

demanding attention.

Organizations have a remarkable ability to create priorities without retiring any. Apparently, calendars are magical expandable objects.

Our brains magnify this tension. We naturally give disproportionate

Except they aren’t. Every new initiative consumes time, attention,

weight to what is immediate and certain. This tendency to favor

money, equipment, or decision-making capacity. If nothing changes

OTC Beauty Magazine September 2026

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OTC Beauty Magazine September 2026

when new work is added, the new work is not really a priority; it’s an extra. And extras lose to obligations. This is particularly dangerous with early innovation work because the request can sound deceptively small. “Just investigate it.” “See whether it’s feasible.” “Run a quick test.” There is no such thing as a quick test to the person whose calendar is already full. Visionary organizations make the tradeoff explicit. When important future-focused work is approved, leaders ask what will stop, slow down, or shift to create capacity for it. That can be an uncomfortable conversation. Good. Strategy is supposed to require choices.

3. Who pays the short-term price for the future? Almost every meaningful change makes something temporarily less convenient. A machine gets interrupted. A high performer spends time away from routine work. Money is invested before the return is proven. A metric may wobble. Someone absorbs that cost. If

Tomorrow needs protection

that someone is also being evaluated for preventing exactly those

Successful organizations are exceptionally good at protecting what

things, the organization has created a conflict it cannot solve with

works. That is one reason they succeed. But there’s a trap hiding

enthusiasm.

inside that strength: the systems built to protect today’s performance can quietly make tomorrow harder to create.

The answer may be protected capacity or a separate budget. Or explicit executive sponsorship. Or simply an agreement that a

Visionary organizations don’t solve that by abandoning discipline

particular performance measure is allowed to flex while strategically

or lowering expectations. They do something more sophisticated.

important work is underway. This is not just a big-company issue.

They notice when the operating system is asking people to preserve

A 25-person manufacturer can create exactly the same conflict as

the present and invent the future with the same hour, the same dollar,

a multinational organization. So can a family-owned business, a

and the same metric. Then they redesign the conditions. Because

hospital department, or a professional-services firm. The scale

tomorrow rarely wins by default. And if everyone is measured only

changes. The tension doesn’t.

on today, tomorrow will keep waiting its turn.

Meet Susan Robertson Susan Robertson is a Possibility Architect™ who equips leaders, teams, and organizations to think differently, respond more nimbly to change, and proactively create what’s next. A global speaker, strategic advisor, and facilitator, she brings decades of experience working with Fortune 500 organizations to build the mindsets, behaviors, and capabilities that make innovation and change possible. As an instructor at Harvard, Susan grounds her work in the science of creative thinking and cognitive bias. To learn more, visit www.SusanRobertsonSpeaker.com. 26

OTC Beauty Magazine September 2026

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OTC Beauty Magazine September 2026

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manufacturer PROFILE

ROOTED IN LEGACY Andrew Campbell on Heritage, Innovation and the Future of Godefroy Beauty What makes a beauty brand stand the test of time? For Godefroy, it comes down to dedication, excellent customer care, and honoring the lasting impact the brand has made over the years. With more than a century of experience, this family-led company continues to evolve alongside the customers it serves. We spoke with Andrew Campbell about Godefroy’s heritage, the role of innovation, and how a brand with such deep roots continues to thrive in the beauty world.

What is your name and role at the company? My name is Andrew Campbell, and I help lead marketing, e-commerce, product development, and growth strategy at Godefroy Beauty. Because we are a relatively small company, my role crosses a lot of departments. I can be working on a new product or package one day and then looking at retail strategy, consumer feedback, or digital marketing the next. I actually think that closeness to every part of the business is one of our strengths.

What is your very first memory of the beauty world, and when did you realize you wanted to make a career out of it? Godefroy is a family business, so my earliest memories of the beauty industry are really of the business itself—products, samples, packaging, beauty supply stores, and conversations about what customers were looking for. I don’t think there was one dramatic moment when I decided beauty would be my career. It happened as I became more involved in the company and realized how interesting the industry really is. Beauty sits at the intersection of consumer psychology, chemistry, design, manufacturing, retail, and culture. Once I began working on those different pieces myself, I realized there was a lot I wanted to build and improve, particularly when it came to modernizing a heritage brand for a very different retail environment.

Godefroy has a rich, long-standing heritage in the industry. How do you honor that classic legacy while still keeping things fresh, modern, and exciting for today’s shoppers? The key is understanding the difference between heritage and nostalgia. Our history matters because Godefroy came out of professional hairdressing and hair color, and that expertise is still very relevant to what we do today. We don’t want to modernize the company by throwing that history away. Instead, we ask how we can 30

OTC Beauty Magazine September 2026

take that expertise and put it into formats that make sense for today’s customer. That means easier applications, clearer packaging, better education, more convenient at-home products, modern e-commerce presentation, and products designed around very specific consumer problems. The technology, packaging, and way people shop can change. The expectation that the product has to work should never change.

For readers who are completely new to the company, how do you describe your core mission and the distinct product lines under your umbrella? At the simplest level, our mission is to create specialized beauty products that solve real problems without making the consumer’s routine unnecessarily complicated. Godefroy Beauty is best known for hair and brow color, particularly products designed for gray coverage and brow tinting. Barber’s Choice takes that color expertise into men’s grooming with products developed specifically for beards, mustaches, brows, and coarse facial hair. Silver Fox takes almost the opposite approach to traditional gray coverage since it is about enhancing and perfecting gray and white hair rather than hiding it. We also have THICK, which focuses on beard and mustache care. Across those lines, the common thread is specialization. We would rather be exceptionally good at solving a specific problem than make another generic product just because the category is popular.

The beauty market is incredibly crowded right now. What is the “secret sauce” that makes Godefroy stand out on a shelf? We don’t try to be everything to everybody. A lot of beauty products are competing for the same consumer with slightly different versions of essentially the same idea. We tend to look for problems that are being underserved: stubborn gray hair, at-home brow color, men’s

facial-hair color, or now the consumer who actually wants to keep and improve his gray beard. That gives the products a reason to exist beyond just having attractive packaging. Then we combine that specialization with more than a century of experience in hair color and a very practical approach to product development. If we can’t clearly explain what problem a product solves and why someone needs it, it probably doesn’t belong on the shelf.

Godefroy is making waves in men’s grooming with the Barber’s Choice Silver Line Brush-on Beard Color. What inspired the team to create a product specifically designed to enhance, brighten, and perfect the “Silver Fox” look rather than just covering gray? We realized that almost the entire men’s hair-color category had been built around the assumption that gray is something you want to hide. But that isn’t how every man sees it anymore. A great gray or white beard can look incredibly distinguished. The problem is that natural gray doesn’t always come in perfectly. You can have dark patches mixed into white hair, uneven areas, or yellow and brassy tones that make the beard look dull rather than intentionally silver. That created an interesting opportunity: instead of asking, “How do we make this man look younger?” we asked, “How do we make his gray look better?” That became the philosophy behind Silver Fox and Silver Line: gray isn’t something to cover; it’s something to perfect.

result, not simply the product name. I would have employees ask four basic questions: What are you coloring—brows, beard, mustache, or hair? Are you trying to cover gray or enhance it? Do you want a temporary result or something longer-lasting? And what does the existing hair look like now? Those questions narrow the decision down very quickly. I also think merchandising and education should become more visual. Shade charts, before-andafter images, very short demonstrations, and QR codes that take someone directly to an application video are far more useful than asking the customer to read a wall of instructions on the back of a box.

What exciting trends or shifts in consumer behavior are you currently tracking that will change the way you support retail education and marketing in the future? One of the biggest shifts I’m watching is that consumers are becoming less tolerant of unnecessary complexity. For a long time, beauty marketing convinced people that a better routine meant adding another step. I think we’re seeing the opposite now. Consumers still want results, but they increasingly want fewer products, easier routines, and very clear explanations of why something belongs in that routine. At the same time, product discovery has become much more visual. Someone may discover a product through a 20-second creator video, look at reviews, watch a before-and-after, and arrive at the store already knowing quite a bit about it.

At the simplest level, our mission is to create specialized beauty products that solve real problems without making the consumer’s routine unnecessarily complicated. Godefroy products are staples in beauty supply stores that read OTC Beauty Magazine. Why is the independent beauty retail community so vital to your success? Beauty supply is really where Godefroy grew up, so independent beauty retailers are part of the DNA of the company. They are also especially important for products like ours because they do much more than put a box on a shelf. A knowledgeable beauty supply employee can ask a few questions and immediately understand whether somebody needs brow tint, facial-hair color, gray coverage, a temporary solution, or something designed to enhance gray instead. That kind of education is extremely valuable in a technical category like color. Independent retailers also give us an incredibly direct connection to the consumer. They hear the questions, complaints, requests, and problems that don’t always show up in a spreadsheet. That feedback has influenced Godefroy for years and continues to influence what we develop.

What can store owners do to make sure their shoppers are choosing the right Godefroy product for their specific needs?

Are there any plans for new products, campaigns, partnerships, or events in the near future? Absolutely. We have a lot going on. You’ll continue to see us build around our core strengths in brow color, men’s grooming, and gray enhancement, including the Barber’s Choice Silver Line and the broader Silver Fox concept. We are also working on new product and packaging initiatives designed specifically around how people shop today, particularly e-commerce, where the package has to be efficient while still communicating the product clearly. Education is another major focus for us. We want to do more with creators, demonstrations, digital education, and partnerships with beauty supply retailers so that the person selling the product has the same information and tools available to them that a consumer would find online. International growth is also a major priority. As Godefroy continues expanding into additional markets, we’re working on how to maintain one recognizable global brand while making the product, packaging, and education accessible to consumers in different countries. There is a lot of history behind Godefroy, but I think the most exciting part is how much opportunity there still is in front of us.

The best thing a retailer can do is sell based on the customer’s desired OTC Beauty Magazine September 2026

charity STORY

BEAUTY, COMMUNITY & PURPOSE Beauty has always had the power to bring people together. It celebrates individuality, reflects culture and creates connections that can reach far beyond the beauty aisle. Today, that influence is also being used to make a difference in the communities that brands serve. In this special Charity Issue, OTC Beauty shines a light on companies that are putting purpose behind their platforms and giving back in meaningful ways. Through community partnerships, mentorship, education, cultural initiatives and support for important causes, these brands are finding ways to turn their influence into impact. For the beauty supply retailers who carry these products and serve these communities every day, these stories offer a closer look at the people, values and purpose behind the brands on their shelves.

OTC Beauty Magazine September 2026

charity STORY

Company Name:

STYLECRAFT, LLC.

Years in Business: 9 years (since 2017)

Website/Social Media: www.stylecraftus.com

Instagram:

stylecrafthair, gammaplushair, stylecraftpro, gammaplusna, stylecraftegammaeducation

TikTok:

gammastylecrafthair, gammastylecraftpro

YouTube:

gammastylecraftpro

Your Name/Role:

Peter Giannone, Group Vice President

What does giving back mean to your company? Giving back at StyleCraft means using our success, products, time, and resources to make a meaningful difference in the communities that support us. We are passionate about helping causes close to our hearts, including the barber and beauty industry, education, families in need, and other causes. Ultimately, giving back is about staying connected and using the StyleCraft platform to positively impact people and communities locally, nationally, and around the world.

How do you encourage your employees or business partners to participate in the causes your company cares about? We encourage employees and business partners to get involved through volunteer opportunities and fundraising events. Our goal is to make giving back a shared part of the StyleCraft culture.

Can you tell us about your company’s community involvement this year and some of the ways you’ve worked to make a difference? Sure, we donated monetary and product donations to both local and national causes. You can find some of those donations on our website at www. stylecraftus.com/charity.

What is one lesson your company has learned through its community involvement that you hope to carry forward? One lesson we’ve learned is that giving back is most meaningful when we are personally involved. Seeing the impact firsthand has inspired us to continue participating where we can.

In what ways do you believe businesses in the beauty and personal care industry can use their influence to make a positive difference in their community? Businesses in the beauty and personal care industry have a great opportunity to inspire and support the next generation. By educating students early, creating opportunities, and showing appreciation for everyone from stylists and barbers to consumers, we can uplift one another and strengthen the industry and our communities together.

OTC Beauty Magazine September 2026

charity STORY

Company Name: ECO STYLE Years in Business: Founded in 1983 Website/Social Media: ecostyle.com | @ecostyle_us Your Name/Role: Starr Jones / Human Resources at ECO STYLE What does giving back mean to your company?

Giving back means being part of the community that supports us. We don’t want to be known just as a corporate entity — we want to be a company that shows up and makes a difference where we can. It doesn’t always have to be something huge. Sometimes it’s giving our time, donating products, supporting a cause, or simply bringing our employees together to help someone else. For us, it’s about being intentional and remembering that we have a responsibility to the community around us.

STYLE products to different communities throughout our county, as well as collecting food for another food drive this holiday season. Giving back also means supporting our own ECO STYLE family. This year we sponsored our teammate Linda’s daughter’s volleyball team, a fun way to show up for one of our own employees and her community outside of work. It’s a smaller gesture, but it matters just as much to us as the larger efforts. For us, it’s really about finding different ways to give back — sometimes that’s our time, sometimes it’s donating products or resources, and sometimes it’s simply bringing people together for a good cause.

What is one lesson your company has learned through its community involvement that you hope to carry forward?

We try to make it easy for everyone to participate by giving people different ways to get involved. Not everyone can volunteer outside of work, so we also create opportunities right here at ECO STYLE. For example, we’re currently collecting pop tabs for Ronald McDonald House, with containers placed throughout the warehouse so everyone can take part. It’s a small, simple way for every employee to contribute. Then we have larger initiatives, like signing up for the Heart Walk, where we come together as a team outside of work. We think it’s important to make people feel included and show them that no contribution is too small. When people understand what we’re doing and why, they’re more likely to want to be a part of it.

What we’ve learned is that you don’t have to do something huge to make an impact — sometimes you just have to show up. When we served over 300 people, it wasn’t just about providing a meal. It was our employees taking the time to serve someone else, together. Even something as small as collecting a pop tab can turn into something much bigger when an entire company participates. That’s something we’ll carry forward: keep showing up, keep looking for opportunities to help, and do what we can with what we have.

Can you tell us about your company’s community involvement this year and some of the ways you’ve worked to make a difference?

In what ways do you believe businesses in the beauty and personal care industry can use their influence to make a positive difference in their community?

How do you encourage your employees or business partners to participate in the causes your company cares about?

We’ve done several things this year that we’re really proud of. One of our favorites was going out as a team to cook and serve meals at Sulzbacher Center for the homeless. We served over 300 people, and it was a great experience because our employees were there hands-on, serving and interacting with people in our community. Right now, we’re collecting pop tabs for the Ronald McDonald House, with collection containers throughout our warehouse so our entire team can participate. Later this year, we’ll participate in the Heart Walk and connect with the Salvation Army through their Angel Tree program for children in need. We’re also excited to support the Latinas in Marketing event this September, and we’re building a future partnership with The Braid Drive Collection to support their braid station at the IRONMAN World Championship Expo in Kona this October. We’ve donated ECO 36

OTC Beauty Magazine September 2026

The beauty and personal care industry has a unique opportunity because so much of what we do is connected to how people feel about themselves. Beauty is about more than looking good — it can be about confidence, self-care, and feeling good about who you are. As a company, we can use that influence by supporting the communities that support us, whether through donating products, volunteering, supporting local organizations and causes, or using our platform to bring awareness to something important. Because we have products people can actually use, giving back can be as simple as getting those products into the hands of people who need them. We believe our impact shouldn’t only be measured by what we sell or how much we grow — it should also be measured by how we show up for people and the community around us.

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charity STORY What does giving back mean to your company? family-owned company with more than

What is one lesson your company has learned through its community involvement that you hope to carry forward?

100 years of history, supporting the

One lesson we continue to learn is the

communities that have supported us

importance of listening first. The people

has always been important. It lives in

and

the Andis Foundation, which supports

community understand their needs

organizations aligned with our mission

better than we ever could. Our role isn’t

to build strong families, develop

always to come in with the answer, but

thriving

vibrant

to listen, understand where we can add

communities. It lives in our associates,

value, and use the resources and

who volunteer and support causes they

expertise we have to support the work

care

foundation

already happening. That’s an approach

matching their generosity. And it lives

we hope to continue carrying forward.

Giving back is ingrained in Andis. As a

kids,

about,

and

with

foster

the

in how we show up for the barbers, stylists, and groomers we serve and the communities we’re part of.

How do you encourage your employees or business partners to participate in the causes your company cares about? For our associates, we try to meet them where they already are. Many are giving their time and money to causes that matter to them, and the Andis Foundation helps amplify that through matching gifts, including an annual match for our local

Can you tell us about your company’s community involvement this year and some of the ways you’ve worked to make a difference? One of the most meaningful things we’ve done this year is our partnership with The Sensory Safe Solution, an organization working to create more supportive hair cutting experiences for individuals with autism and sensory sensitivities. Andis brings the tool through Zephyr™, a quieter clipper designed with sensory sensitivities in mind, while The Sensory Safe Solution

organizations

closest

In what ways do you believe businesses in the beauty and personal care industry can use their influence to make a positive difference in their community? Our industry has something many others don’t, repeat relationships. Beauty supply store owners and professionals see the same customers again and again, get to know them, and become trusted resources in their communities. That reaches into people’s lives in a way a brand never could on its own. I think our role is to equip the people in those relationships with the knowledge and tools to better serve their

Company Name: Andis Company Years in Business: 104 years Website/Social Media: www.andis.com Instagram: @andisclippers Your Name/Role: Megan Salinas Director, Brand & Integrated Marketing

customers. When a store owner can help a family find a better solution for a child with sensory sensitivities, for example, something as ordinary as a haircut can become

better

meaningful influence. United Way. With our business partners, we look for ways to support the meaningful work they’re already doing in their own communities, whether through financial support, product, or both. Giving back is most powerful when it’s connected to causes people genuinely care about.

OTC Beauty Magazine September 2026

brings the education and training to help professionals create a more comfortable experience. Together, we’re helping give professionals the tools and knowledge to better

serve

individuals

experience haircuts differently.

who

may

experience.

That’s

OTC Beauty Magazine September 2026

charity STORY

Company Name: Creme of Nature Years in Business: 50 Years Website/Social Media: https://www.cremeofnature.com Instagram: @cremeofnature Facebook: Creme of Nature TikTok: @cremeofnature Your Name/Role: Nikia Bowman, Global Marketing Director How do you encourage your employees or business partners to participate in the causes your company cares about? We encourage participation by building community engagement into many of our brand initiatives, partnerships, and events. Whether through educational programs, cultural celebrations, local activations, or nonprofit collaborations, we invite employees, agency partners, stylists, creators, and community leaders to contribute their expertise and time. We believe the strongest impact comes when we work together and create opportunities for people to support causes that align with our shared values.

Left to Right Nikia Bowman, Director Global Marketing Crème of Nature, Keke Palmer, Chief Brand Officer, Chandra Coleman SVP Marketing Revlon Hair

hat does giving back mean to your company?

At Creme of Nature, giving back means investing in the communities that have supported our brand for generations. We believe beauty is about more than products. It’s about empowering people with confidence, celebrating culture, and creating opportunities for connection, education, and self-expression. As a brand rooted in serving textured hair consumers, we are committed to helping people feel confident, embrace their unique beauty, and feel truly UNSTOPPABLE.

OTC Beauty Magazine September 2026

Can you tell us about your company’s community involvement this year and some of the ways you’ve worked to make a difference? Throughout the year, Creme of Nature has continued to invest in programs and partnerships that celebrate and support Black communities, creators, entrepreneurs, and beauty professionals. Through cultural events such as CurlFest and the Martha’s Vineyard African American Film Festival, we created opportunities for connection, education, and self-expression while providing consumers with expert hair care advice, product access, and empowering experiences. Led by our Chief Brand Officer, Keke Palmer, we partnered with stylists, creators, and community leaders to amplify diverse voices and foster conversations around beauty, culture, entrepreneurship, and confidence. We also supported organizations and programs that invest

directly in the next generation, including sponsorships with groups such as Jack & Jill and LiveGirl, helping create opportunities for mentorship, leadership development, and community engagement. By connecting with consumers nationwide through cultural events, community partnerships, and educational experiences, our goal has been to create spaces where people feel seen, valued, and celebrated while using our platform to inspire confidence, strengthen community connections, and make a meaningful impact in the lives of the consumers we serve.

What is one lesson your company has learned through its community involvement that you hope to carry forward? One of our biggest lessons has been the importance of listening first. Meaningful impact starts with understanding the needs, aspirations, and experiences of the communities we serve. The most successful programs are those built in partnership with the community rather than for the community. This commitment to listening, learning, and collaborating will continue to guide how we engage and invest in the future.

In what ways do you believe businesses in the beauty and personal care industry can use their influence to make a positive difference in their community? Beauty brands have a unique ability to reach people at deeply personal moments in their lives. With that influence comes a responsibility to foster confidence, representation, education, and opportunity. Companies can make a positive difference by creating inclusive products, amplifying diverse voices, supporting local organizations and entrepreneurs, investing in educational initiatives, and using their platforms to celebrate culture and inspire positive change. When brands lead with authenticity and purpose, they can help strengthen communities and create lasting impact beyond the beauty aisle.

Day

Night

For Ordering & Specials, Call 678.805.3000 OTC Beauty Magazine September 2026

charity STORY

beauty supply stores, business owners, and industry

Company Name: R&R Corp. Years in Business: 27 Years Website/Social Media: www.onnaturalusa.com / www.thenextimage.com Your Name/Role: Curtis Lee / Chief Brand Officer

partners, we work to provide reliable products, responsive

service,

and

long-term

business

relationships. We believe community involvement can happen through everyday business practices as well as organized

programs.

Supporting

independent

retailers, listening to their needs, helping our

What does giving back mean to your company?

customers grow, and maintaining strong relationships are all ways we

At R&R Corp., giving back means being a responsible and

strive to make a positive difference. We also continue to look for

supportive part of the community that has supported us for the

opportunities to contribute to and support the communities we serve.

past 27 years. We believe a successful business should do more opportunities, and contribute positively to the people and

What is one lesson your company has learned through its community involvement that you hope to carry forward?

communities it serves. For us, giving back is about showing

One of the most important lessons we have learned over 27 years is that

appreciation, strengthening relationships, and growing together

strong communities are built through long-term relationships. Making a

with our customers, partners, and community.

difference is not always about one large event or contribution. Often, it

than sell products—it should build lasting relationships, create

comes from consistently showing up, listening, keeping our commitments,

How do you encourage your employees or business partners to participate in the causes your company cares about?

and supporting people over time. As we move forward, we want to

We believe community involvement begins with creating a

stronger, our company grows stronger with them.

continue building relationships based on trust, respect, and mutual success. We believe that when our customers and communities grow

culture of care and responsibility. We encourage our employees and business partners to look for meaningful ways to support the people around them, whether through volunteering, sharing resources,

supporting

local

businesses and organizations, or simply helping someone who needs an opportunity. We also believe participation should come

“

We believe community involvement begins with creating a culture of care and responsibility.

from a genuine desire to help, so we encourage our team to identify causes that are meaningful to them personally.

”

In what ways do you believe businesses in the beauty and personal care industry can use their influence to make a positive difference in their community? The beauty and personal care industry has a unique opportunity because it connects directly with people, confidence, culture, entrepreneurship, and local communities. Businesses in our industry can make a positive

difference

supporting

independent retailers and entrepreneurs, creating

opportunities,

responsible

business

promoting

practices,

and

Can you tell us about your company’s community involvement this year and some of the ways you’ve worked to make a difference?

making quality products accessible to diverse communities. At R&R

This year, R&R Corp. has continued to focus on supporting the

businesses, professionals, customers, and communities behind the

communities and independent businesses that are an important

industry, we can create an impact that goes far beyond beauty itself.

part of the beauty industry. Through our relationships with 42

OTC Beauty Magazine September 2026

Corp., we believe beauty is ultimately about people. When companies use their influence not only to promote products but also to support the

OTC Beauty Magazine September 2026

charity STORY

organizations and scholarship programs that help open doors to opportunity. That same commitment shows up at the plant level. Our Savannah, Georgia facility runs its own community calendar, including corporate blood drives, support for MLK Day events, and a local food and hygiene pantry. We’ve also looked for ways to engage consumers beyond a traditional brand interaction. Through African Pride, that included ReplenishHER at the Martha’s Vineyard African American Film Festival, an experience designed to celebrate, support and create space for women to connect. Moments like these do more than build goodwill. They let us engage consumers directly, hear what matters to them and use those insights to shape how we show up for our communities going forward.

Company Name: Strength of Nature Years in Business: 26 years Website/Social Media: StrengthofNature.com | LinkedIn: Strength of Nature | Instagram: @myafricanpride Your Name/Role: Tori Davis-Artis, Chief Commercial Officer What does giving back mean to your company? Giving back is about being as invested in our communities as they have been in our brands. Strength of Nature has served multicultural consumers for decades, and with that comes a responsibility to show up in ways that extend beyond the products we create. We want to use our resources, expertise and reach thoughtfully, supporting the people and communities that have been integral to our success and creating impact that is both meaningful and relevant to their lives.

How do you encourage your employees or business partners to participate in the causes your company cares about?

Tori Davis- Artis- SON CMO

We believe our employees and partners should have a voice in how we give back. We listen to them to understand the causes and issues they care about, and those perspectives help inform where we focus our efforts. We also encourage people to contribute in ways that draw on what they do best, whether through their time, expertise, resources or relationships. When people have a personal connection to the work and a meaningful role in it, the impact is that much stronger.

Can you tell us about your company’s community involvement this year and some of the ways you’ve worked to make a difference?

OTC Beauty Magazine September 2026

One of the most important lessons is simple: listen first. It can be easy for a company to decide what it believes a community needs, but meaningful involvement starts by hearing directly from the people you Keshawn Rasheed SON Activation & hope to serve. That perspective helps us Retail Channel Manager with the Prestigious Pearls Dance Team be more intentional about where and Donation how we show up, and it is something we will continue to prioritize as our community efforts evolve.

Chantel McCants SON GTM Program Manager- Just for Me Back to School Giveaway

Blood Drive-Bhaskar Lakhotia- SON Commercial Operations Manager

This year, that commitment showed up in a number of ways. For Mother’s Day, we partnered with churches across our core markets, contributing to each congregation and making sure every mother in the room left with a gift of her own. Through Just For Me, we ran back-to-school drives and backpack giveaways, including a community donation to the Bud Billiken Parade in Chicago and a separate backpack distribution across Georgia. During Small Business Saturday, we backed small businesses in the neighborhoods where our consumers live. And year-round, we invest in the pipeline coming out of Historically Black Colleges and Universities, supporting student 44

What is one lesson your company has learned through its community involvement that you hope to carry forward?

New Birth Church Mother’s Day

In what ways do you believe businesses in the beauty and personal care industry can use their influence to make a positive difference in their community?

Beauty brands have a powerful role in shaping culture, confidence and representation. That influence can also be used to open doors, amplify voices that are often overlooked and expand access to opportunities within and beyond the Young Radio + Just for Me School beauty industry. That's part of why, when Donation Budbiliken Parade- Photo Credit- Full Court Marketing we choose the marketing and commercial partners we work with, we prioritize ones rooted in the communities we serve. Whether through mentorship, education, workforce development, trade programs or partnerships with community organizations, beauty companies have an opportunity to turn their reach into tangible impact. The communities we serve do more than purchase our products. They influence our brands, shape our industry and contribute to our success. We believe that influence should be reciprocal.

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charity STORY meaningful employment opportunities, build

Company Name: Dr. Natural LLC Years in Business: 17 years (established in 2009) Website: www.drnaturalusa.com Instagram: @drnatural Facebook: DrNaturalusa LinkedIn: DrNatural Your Name and Role: Evelyn Olivera, Senior Sales Manager

independence, and promote greater inclusion in the workplace. We also work to make highquality, plant-based personal-care products accessible at affordable prices. Our products are cruelty-free and made with USDA-certified biobased ingredients. By combining affordability with environmentally conscious practices, we

hat does giving back mean to your company?

aim to support the well-being of families while reducing our environmental impact.

At Dr. Natural, giving back means using our business to create opportunities, promote

What is one lesson your company has learned through

inclusion, and make quality personal-care products accessible to

its community involvement that you hope to carry

more people. We believe a company can positively affect its

forward?

community through the products it

offers, the partnerships it builds, and

involvement can be most effective when it is

the values it incorporates into its daily

incorporated directly into everyday business

operations.

operations. Our partnership with CVR

have

learned

that

community

demonstrates that even an essential business

How do you encourage your

function, such as product packaging, can

employees or business partners to

create meaningful employment opportunities

participate in the causes your

and lasting social value. We hope to carry

company cares about?

this lesson forward by continuing to seek

We integrate social responsibility into

partnerships that promote inclusion and

the way we conduct business. One

make a measurable difference.

important example is our partnership with

the

Center

for

Vocational

In what ways do you believe businesses

Rehabilitation (CVR), which produces

in the beauty and personal care

our product packaging and provides

industry can use their influence to

meaningful employment opportunities

make a positive difference in their

for individuals with special needs. By working with organizations

community?

that share our values, we encourage our employees and business

Businesses in the beauty and personal care industry can make a

partners to view inclusion, sustainability, and community support

positive

as essential parts of our company’s mission.

opportunities, supporting community organizations, sourcing

Can you tell us about your company’s community involvement this year and some of the ways you have worked to make a difference?

difference

creating

inclusive

employment

ingredients responsibly, reducing their environmental impact, and making safer products accessible at reasonable prices. The industry also has a powerful platform that can help educate consumers about sustainability, ethical sourcing, cruelty-free

This year, we have continued our partnership with CVR to

practices, and responsible self-care. When companies align their

support an inclusive workforce in which approximately 75% of

operations with these values, they can improve individual well-

the employees involved are individuals with special needs.

being while contributing to healthier and more inclusive

Through this partnership, our product packaging helps create

communities.

OTC Beauty Magazine September 2026

charity STORY

Company Name: Carol’s Daughter Years in Business: 33 years (founded in 1993 in Lisa Price’s Brooklyn kitchen) Website/Social Media: carolsdaughter.com | Instagram, Facebook & TikTok: @iamlisaprice @carolsdaughter Your Name/Role: Lisa Price, Founder, President & Owner What does giving back mean to your company? Carol’s Daughter started in my kitchen in Brooklyn, but it truly grew out of family and community. From the beginning, I understood that many of the opportunities I had were made possible by the people around me. I’ve always felt a responsibility to create those same opportunities to support others.

In the early days, I partnered with a neighborhood church and employed people getting a second chance at life, including survivors of domestic violence, formerly incarcerated young people, and young adults transitioning out of foster care. Giving back has never been separate from the business; it has always been part of who we are. Today, that means using the platform, resources, and relationships we’ve built to show up for the communities that made Carol’s Daughter possible. Through Love Delivered, supporting families, and creating meaningful opportunities, we believe we have a responsibility to do more. Giving back isn’t simply something we can do; it is an intentional part of our mission to pour back into the communities that have poured so much into us.

How do you encourage your employees or business partners to participate in the causes your company cares about? I’ve always believed people are more likely to give their time and energy to something when they understand why it matters. With Love Delivered, we wanted our employees to do more than know about our work addressing the Black maternal health crisis. We wanted them to understand the issue and feel connected to it.

We invite our team to educational webinars and advocacy trainings, giving them opportunities to learn directly about the challenges Black families face during pregnancy, birth, and postpartum. We also bring our partners into the conversation because the work is stronger when we all contribute. One of the most rewarding parts has been seeing our team personally embrace Love Delivered. Many of us have our own birth stories; some difficult, others made better because of the understanding gained through 48

OTC Beauty Magazine September 2026

this partnership. Team members have shared that what they learned through Love Delivered changed how they thought about their own birth plans and experiences. That’s when you know the work has moved beyond a company initiative. It has become something people genuinely care about.

Can you tell us about your company’s community involvement this year and some of the ways you’ve worked to make a difference?

This year, we continued our work through Love Delivered, our Black maternal health initiative with the Mama Glow Foundation. We launched in April 2021, and I’m especially proud of that longevity because I never wanted this to be a moment in time. We committed $225,000 over three years to help improve birth outcomes for Black families. This year, that included doula grants providing free, Mama Glow-trained doula support to pregnant and postpartum people across the NYC metro area, Miami, Los Angeles, Atlanta, New Orleans, and Washington, D.C. That funding has now supported more than 120 births. We also donated more than 30,000 Carol’s Daughter hair and body care kits to new families through New York-Presbyterian and continued our public awareness and advocacy efforts, reaching hundreds of millions of people as we work toward engaging 100 million people and 10,000 advocates around this issue. I don’t think about Love Delivered only in terms of numbers. I think about the families behind them and the people who had an advocate beside them during one of the most important and vulnerable moments of their lives. That’s what makes this work personal for me.

What is one lesson your company has learned through its community involvement that you hope to carry forward?

my community believe in me and create opportunities for me. I’ve never forgotten that. It’s why I believe so strongly in creating opportunities for others and ensuring that the people closest to an issue have a voice in addressing it. When we launched Love Delivered, we knew we wouldn’t solve the Black maternal health crisis with one check or campaign. We committed to the long term and partnered with people who live and breathe this work. Working with doulas, midwives, and the Mama Glow Foundation helped us understand where our resources could make the greatest difference. That’s what I want us to carry forward: listen first, build real partnerships, and stay committed even when the spotlight moves elsewhere. Success isn’t just how many people saw a campaign; it’s whether we actually made someone’s experience better.

In what ways can businesses in the beauty and personal care industry use their influence to make a positive difference?

Beauty is incredibly personal. People invite us into their homes, routines, and, in many ways, their lives. That creates a level of trust and influence we should never take for granted. Beauty brands have a responsibility to use that influence for more than selling products. We can educate people, bring visibility to issues that deserve attention, put marketing dollars behind meaningful causes, and support the organizations and experts already doing the work in those communities. For me, that is a natural extension of what Carol’s Daughter has always been. I started this company surrounded by family and community, and I was fortunate to have people who opened doors for me. I’ve always wanted to do the same for others.

The biggest lesson for me is that meaningful change takes time, and it takes listening.

Love Delivered allows us to use the influence we’ve built as a beauty brand to help ensure Black birthing people, mothers, and families have access to support, advocacy, and resources when they need them most.

I learned that long before Love Delivered. When Carol’s Daughter was starting out, I was fortunate to have people and institutions in

If we’ve been given a platform, I believe we should use it to lift other people up. That has always been the spirit of Carol’s Daughter.

OTC Beauty Magazine September 2026

charity STORY set a longer-term company goal that by 2036,

$1M in sales will go toward

supporting health and wellness initiatives for women.

What is one lesson your company has learned through its community involvement that you hope to carry forward? One of the biggest lessons I’ve learned at

Company Name: tgin (Thank God It’s Natural) Years in Business: 17 years Website/Social Media: tginatural.com | @tginatural | @tginfoundation Your Name/Role: Aris Singleton, CEO, tgin (Thank God It’s Natural) What does giving back mean to your company?

tgin is that our impact has to extend beyond the products we sell. Through the tgin Foundation, we’ve seen firsthand how important it is to listen to the community

founder, Chris-Tia Donaldson, my aunt, was

Can you tell us about your company’s community involvement this year and some of the ways you’ve worked to make a difference?

diagnosed with breast cancer at 36, and that

The tgin Foundation is our year-round

supporting women impacted by breast

experience showed her firsthand how much

vehicle for this work, founded by my aunt,

cancer has reinforced that showing up for

financial resources and access to care shape

Chris-Tia Donaldson, and led today by my

your

a woman’s chances of survival. Giving back

mother, Dr. Piper Farrell, who serves as

empathy, and action. As tgin continues to

means closing that gap, not just raising

tgin’s Chief Operating Officer and as the

grow, that’s something I want us to carry

awareness, but

For tgin, giving back is personal. Our

and understand what women truly need, not just from a beauty perspective, but when it comes to their health, wellness, and access to resources. Our work

community requires consistency,

funding real access to

Foundation’s Executive Director. It’s focused

forward: success isn’t just about how much

screening, care, and support for women who

on closing the breast cancer care gap for

we grow as a business, but how we use that

need it most. Today, that mission is carried

low- and moderate income women, who

growth to create meaningful impact for the

forward by my mother, Dr. Piper Farrell,

face a 43% higher risk of dying from breast

communities that have supported us.

who serves as tgin’s Chief Operating Officer

cancer than women with greater financial

and as

stability and access to care. The Foundation

and community partnership and advocacy,

In what ways do you believe businesses in the beauty and personal care industry can use their influence to make a positive difference in their community?

including the Chris-Tia Donaldson Breast

Beauty brands are personal to our

Cancer

with

consumers. They look to brands such as

Foundation events, like Cocktails for the

Northwestern Medicine and new 2026

tgin to provide problem solving products

Cure. This year, we

participated in the

partnerships with the Chicago Sky and Chi

for their everyday problems, and that

Chicago Sky Breast Cancer Awareness Night

Gives Back. This year’s flagship event is the

closeness comes with real responsibility. It

activation, bringing our team and partners

9th Annual Cocktails for the Cure on

means meeting our consumers where they

together around a shared cause. Beyond

Saturday, October 10, 2026, at Venue West

are, not just with products, but with

that, I encourage our employees to volunteer

in Chicago, themed “Finding Beauty in the

support for the causes and community

and give back in their own communities

Fight.” Our 2026 goal is to raise $150,000 for

initiatives they’re already passionate about.

when they’re able to. It’s less about a mandate

programs serving low- and moderate-

Beauty and personal care brands have the

and more about creating a culture where

income women. To date, the Foundation has

platform, the community trust, and often

giving back feels natural, whether that’s

educated more than 2,500 women annually,

the resources to fund health fairs and

through tgin’s platform or in ways that are

provided nearly 1,000 rides to medical care,

wellness events. Influence works best when

personal to them.

and activated 48 community organizations

it moves past awareness and into funding

across Chicago. Alongside this, tgin has also

real access.

Executive Director of the tgin

works across four areas: early detection and

Foundation.

resource navigation, community education

How do you encourage your employees or business partners to participate in the causes your company cares about?

and awareness, patient and survivor support,

A big part of this happens through our

OTC Beauty Magazine September 2026

Equity

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charity STORY

Company Name: The Hair Diagram Years in Business: Over 30 years Website/Social Media: www.thehairdiagram.com Your Name/Role: Tamika Gibson CEO What does giving back mean to your company?

most isn’t a donation—it may be education,

built to create opportunities for other

Can you tell us about your company’s community involvement this year and some of the ways you’ve worked to make a difference?

people. Our company was built through the

This year, a major focus for us has been

them. Moving forward, we want to continue

beauty industry, so we feel a responsibility

education and accessibility. We’ve continued

listening first and then finding meaningful

to pour back into the same community that

creating educational content for consumers

ways to help.

has supported us. Sometimes that means

and beauty professionals, providing hands-

education, providing products, supporting

on opportunities for stylists, and helping

stylists, or simply sharing knowledge that

people better understand how to care for

can help someone grow their career or

their hair and scalp. We’ve also used our

business. For us, giving back isn’t always

platforms to highlight and work with

about writing a check—it’s about asking,

hairstylists and content creators at different

In what ways do you believe businesses in the beauty and personal care industry can use their influence to make a positive difference in their community?

“What do we have that could help someone

stages of their careers. I believe giving

The beauty industry has an incredible

else move forward?”

someone

amount of influence because beauty is

opportunity to create content, or a chance

connected to confidence, identity, culture,

How do you encourage your employees or business partners to participate in the causes your company cares about?

to develop a new skill can have an impact

and how people feel about themselves. I

far beyond one moment. Our goal is to

believe companies have a responsibility to

continue finding ways to connect our

use some of that influence for more than

brands with real people and real needs in

selling products. We can educate consumers,

We try to make giving back part of our

the beauty community.

support

Giving back to us means using what we’ve

education,

exposure,

mentorship,

exposure,

access

professional

opportunity,

simply

someone willing to share information with

beauty

professionals,

create

opportunities for entrepreneurs, promote

company culture instead of something we

responsible product use, and use our

than a product—we’re representing our

What is one lesson your company has learned through its community involvement that you hope to carry forward?

values. We encourage everyone we work

One of the biggest lessons we’ve learned is

to millions of people. If we have the power

with to share their knowledge, support

to listen before deciding what people need.

to influence what someone buys, we also

other beauty professionals, participate in

After being in the beauty industry for many

have the power to influence what they learn

community

for

years, it can be easy to assume you already

and what they believe is possible for

opportunities to help. I also believe

know the answer. But communities change,

themselves. That’s something I believe our

leadership starts at the top, so I try to lead

the industry changes, and people’s needs

industry should take seriously.

by example.

change. Sometimes what someone needs

only talk about during special occasions. Our team understands that when we show up in a community, we’re representing more

initiatives,

and

look

OTC Beauty Magazine September 2026

platforms to amplify people who may not otherwise have that exposure. Social media has given beauty brands a direct connection

OTC Beauty Magazine September 2026

manufacturer PROFILE

THE NEW ERA OF CURL CARE How Aunt Jackie’s Is Shaping the Future of Textured Hair Care Textured hair care is evolving—and so are the customers shopping in the category. Today’s consumer wants more than a familiar name on the shelf. They’re looking for products with purpose, ingredients they understand, and solutions that make caring for their hair feel easier. For Aunt Jackie’s, staying ahead means staying close to the consumer. From new formulas and ingredients to the changing ways customers discover and shop for hair care products, the brand continues to turn real needs into new ideas. We spoke with Patrice Davis, Manager of Innovation & Project Management at House of Cheatham, about what’s inspiring Aunt Jackie’s next chapter, the trends shaping textured hair care, and how the brand continues to create products that fit the way consumers care for their hair today. What is your name and role at the company? My name is Patrice Davis, and I serve as Manager, Innovation & Project Management at House of Cheatham. In my role, I help lead innovation and commercialization across our portfolio of multicultural hair care brands, including Aunt Jackie’s. My work spans everything from identifying consumer and category opportunities to product development, consumer testing, packaging, cross-functional execution and ultimately bringing new products to market. Before moving into innovation, I served as Brand Manager for Aunt Jackie’s, so I’ve had the unique opportunity to experience the brand from both sides — building the consumer-facing strategy and now helping shape what comes next in the innovation pipeline. What was your very first introduction to the world of textured hair care, and what inspired you to join the team at House of Cheatham? My introduction to textured hair care started long before I ever thought of it as an industry or a career. Both of my parents hold cosmetology licenses, so hair and beauty have been part of my world for as long as I can remember. Growing up, I watched my mom transform her clients — not only through their hair, but through the confidence they carried when they left her chair. I saw early on that hair care is about so much more than the products or the style; it can have a real impact on how someone sees and feels about themselves. That connection has stayed with me throughout my career, and I’m now working toward earning my own cosmetology license as well. In many ways, building a career within the textured hair care industry felt like a natural next step — an opportunity to combine something that has always been part of my life with my professional experience in brand building, marketing and innovation. That’s what ultimately drew me to House of Cheatham. I saw an opportunity to help shape brands and products created specifically for consumers whose hair experiences I understood personally. Today, I get to take that lifelong connection to textured hair and help translate it into products and innovations that can reach consumers around the world — and that makes the work incredibly meaningful to me. 54

OTC Beauty Magazine September 2026

Patrice Davis What is the most touching or memorable story you’ve ever heard from a consumer whose natural hair journey or self-confidence was completely changed by your products? What stays with me most isn’t necessarily one individual story, but the recurring sentiment we hear from consumers who finally find a product that makes caring for their natural hair feel easier instead of overwhelming. During consumer research, social listening and conversations around our products, you hear women talk about finally finding something that gives them the slip they need, helps them manage their curls or makes wash day less intimidating. Those comments may sound simple, but they represent something much bigger. Hair is deeply connected to identity and confidence. When someone tells us that a product helped them feel more comfortable wearing their natural texture, gave them confidence in styling their own hair or made them excited about their routine again, that’s incredibly meaningful. It reminds us that we’re not simply developing another shampoo, gel or treatment — we’re creating tools that can help someone feel more confident in the hair that naturally grows from their head. Aunt Jackie’s was originally built on a deep understanding of natural hair frustrations and a mission to make high-quality, sulfate-free care accessible to everyone. How do you maintain that intimate, “trusted friend” brand personality while managing the massive, global scale of House of Cheatham’s manufacturing capabilities? For us, scale should never mean losing intimacy. Aunt Jackie’s has always spoken to consumers in a way that feels approachable, relatable and solution oriented. As the brand grows globally, we protect that by continuing to start with the consumer rather than the product. Before

we develop something new, we’re asking: What problem are we solving? What is she struggling with in her routine? What does she wish were easier? Consumer research and testing are especially important to us. We put concepts, ingredients, formats and claims in front of real consumers and listen closely to both what excites them and what creates hesitation. House of Cheatham’s scale then becomes an advantage because we can take those insights and translate them into accessible products with broad distribution. The goal is to have the capabilities of a global organization while still creating products that feel like Aunt Jackie’s understands exactly what you were dealing with in the bathroom that morning.

definition and life between washes. They don’t necessarily want to start their routine over every time that happens. Bounce Back! gives consumers a way to refresh and revive their curls between wash days, which fits beautifully with the direction we’re seeing the category move. Consumers increasingly want products that make their routines more efficient and help extend the life of their styles. Having that work recognized by Glamour is incredibly rewarding because it validates something we believed throughout development: meaningful innovation doesn’t always have to make a routine more complicated. Sometimes the best innovation simply makes an existing routine easier.

Your brand recently made waves by making its historic debut at New York Fashion Week by sponsoring BIPOC designers Bach Mai and Sami Miró. What did that milestone mean for your brand, and how does high-fashion representation trickle down to your everyday consumers? New York Fashion Week was an exciting milestone because it placed textured hair exactly where it belongs — alongside fashion, beauty, culture and creativity on one of the world’s most visible stages. Partnering with designers like Bach Mai and Sami Miró also gave Aunt Jackie’s an opportunity to support diverse creative voices while demonstrating the versatility and beauty of textured hair in a high-fashion environment. But representation matters most when consumers can see themselves within it. The woman purchasing Aunt Jackie’s at her local beauty supply store or mass retailer should be able to look at those moments and recognize that her curls, coils and texture don’t exist outside of luxury or fashion — they are part of it. That’s what makes opportunities like NYFW bigger than a sponsorship. They help expand the visual language around textured hair and reinforce that our consumer deserves to see herself represented everywhere beauty and culture are being defined.

True to the brand’s innovative nature, you recently expanded the fan-favorite Curl La La collection with powerhouse ingredients like Kalahari Melon and Cactus Water. How do your product development and sourcing teams identify these next-generation natural ingredients before they become major trends? As Manager of Innovation, identifying the right ingredients is a critical part of the innovation and concepting process for me. It starts with a combination of consumer insight, cultural awareness, category intelligence, and strong collaboration with our R&D and sourcing partners. We’re constantly evaluating what’s happening both inside and outside textured hair care — emerging ingredients, skinification trends, consumer search behavior and ingredients gaining credibility in adjacent beauty categories. But an ingredient being trendy isn’t enough for us. We ask whether it has a meaningful reason to exist within the formula and whether consumers can intuitively connect the ingredients with the benefit we’re promising. Through research, we’ve seen that consumers are interested in discovering new ingredients, but they also want to understand why they’re there and what they’re going to do for their hair. That’s where ingredients like Kalahari Melon and Cactus Water become exciting. They allow us to introduce discovery and freshness while still grounding the product story in benefits that matter to textured-hair consumers, particularly moisture, hydration and manageability.

We have to talk about your recent 2026 milestone—winning a Glamour Global Beauty & Wellness Award for the Curl La La Bounce Back! Refreshing Serum in the curly and coily category. What was the development process like behind this specific formulation, and why do you think it is resonating so strongly with consumers right now? Curl La La is especially meaningful to me because I had the honor of initiating this collection during my time as Brand Manager for Aunt Jackie’s. The development process was highly cross-functional. Brand, R&D, Packaging, Finance, Sales and other teams worked together to make sure we weren’t simply expanding a successful franchise — we were introducing products that addressed real gaps within the consumer’s styling routine. With Bounce Back! Refreshing Serum, we focused on a very real need: what happens to curls after wash day? Consumers invest significant time creating their style, but curls can lose moisture,

What can independent store owners do to better merchandise the newly expanded lines and award-winning serums to capture the attention of a customer who may already be familiar with your classic formulas? I would encourage retailers to merchandise around the routine and the solution, not simply individual SKUs. One of Aunt Jackie’s greatest strengths is brand recognition. Many consumers already know and trust our hero products, so the opportunity for retailers is to show them what else Aunt Jackie’s can do for their routine. Keeping collections together allows consumers to immediately understand the system. Retailers can also use shelf communication to call attention to what’s new, highlight awards and clearly communicate the specific problem a product solves. For something like Bounce

Back!, messaging around refreshing curls between wash days immediately gives the shopper a reason to reconsider the shelf even if she’s purchased Aunt Jackie’s for years. Independent beauty supply stores are also incredibly important spaces for discovery and education within textured hair care. Store owners and associates often have trusted relationships with their shoppers, so their recommendations can be powerful in helping an existing Aunt Jackie’s consumer discover the next product that belongs in her regimen. What major shifts in consumer behavior are your marketing and research teams tracking right now that will dictate how Aunt Jackie’s approaches retail education and new launches over the next few years? One of the biggest shifts we’re watching is how much more intentional consumers have become about their hair care routines. They have more choices than ever, so they’re looking for products that have a clear purpose, deliver noticeable results and fit easily into their everyday lives. We’re also seeing consumers move toward more simplified routines. They don’t necessarily want more products — they want the right products. That creates an opportunity for us to be very clear about what each product does, who it’s for and where it fits within a regimen. Discovery is changing as well. Consumers may first hear about an ingredient, technique or product on social media and then walk into a beauty supply store already knowing what they want to explore. At the same time, recommendations from trusted retailers, stylists, friends and family continue to carry tremendous influence. For Aunt Jackie’s, that means continuing to meet consumers wherever they are in their journey. Whether that’s through retail education, digital content or new product innovation, our goal is to make it easy for her to understand what the product does, why she needs it and how it can make her routine better. Are there any new products, campaigns or partnerships you would like to share with our readers? There is a lot happening at Aunt Jackie’s, and I’m particularly excited about how we’re continuing to evolve the brand around specific consumer needs. One area we’re continuing to explore is scalp health, growth and length retention, with innovation designed around the relationship between a healthy scalp, stronger hair and maintaining length. We’re also continuing to look at opportunities to simplify some of the most challenging parts of textured-hair routines, including detangling and wash day. What I can say is that our innovation pipeline continues to be grounded in the same principle that built Aunt Jackie’s: listen to the consumer first. Whether we’re exploring a new ingredient, format or regimen, we want consumers to immediately understand why that product deserves a place in their routine. There are some exciting things ahead, and I’m looking forward to consumers seeing what’s next.

OTC Beauty Magazine September 2026

the beauty BAG

DMV vocalist Mycah

How did it feel to be back on the Blues Alley stage? What was going through your mind as you prepared to step in front of the audience again?

Chevalier, known as “The Creole Butterfly,” recently returned to the stage of Blues Alley in Washington, D.C., for

It was amazing to be back on that stage doing my own thing. I was super excited and ready to connect with old friends and new ones. They were with me through every song, and did not disappoint.

A Tribute to Angela Bofill. Celebrated for her soulful voice, expressive artistry, and deep connection to jazz, R&B, and soul, Chevalier brought her signature elegance and emotion to an evening honoring one of her greatest vocal influences. But for an artist, the performance begins long before stepping into the spotlight. Hair, skin, styling, and the right beauty essentials all play a role in creating a stage-ready look, and keeping it together through the final note. For this edition of The Beauty Bag, we go behind the scenes with Mycah to explore what goes into getting ready for a

INSIDE MYCAH CHEVALIER’S STAGE-READY BEAUTY ROUTINE

performance, from her pre-show hair and beauty preparation to the products and tools she keeps close, where she shops for her beauty essentials, and how she cares for her hair and skin after the show. From beauty-supply aisles to the stage, here’s what’s inside Mycah Chevalier’s Beauty Bag. 56

OTC Beauty Magazine September 2026

You returned with a tribute to Angela Bofill, one of your greatest vocal influences. How did honoring her music shape the way you approached this particular performance—and did that make your return to the stage feel even more meaningful?

The Tribute To Angela Bofill had been on my mind for several years, even more so because of her passing. She was truly an amazing vocalist and composer. Her music is timeless and melodic in ways that stir the soul...her music captured my interest at a young age, and remains one of my favorites and biggest creative influences. I wanted to let people know how her music affected my own approach to music, hence adding some of my own originals to the show. It filled my heart because it was like a “full-circle” moment.

Walk us through what your beauty and hair preparation looked like leading up to the show. What did you do the night before and the day of the performance? First, I hydrate. I try to remember to drink lots of water daily. The night before I had washed, deep conditioned, blew my hair dry, curled, then pin curled my hair. I made sure to put on my satin cap to preserve my hairstyle for the next day. The day of the show, I wrapped my hair up in a satin scarf and finished styling it when I got to the venue.

When you’re preparing for a performance, how do you decide what hairstyle will work best for the show? Are there things you consider that you wouldn’t necessarily think about for an everyday look? For this particular show, I wanted to make sure I gave a nod to Angela by wearing a flower in my hair, which she was well known for. I also think about movement and what works best with the outfit I’m wearing. She was also quite Bohemian with her own style, like me...so the outfit was easy.

How do you prepare your hair to withstand a full performance, including stage lights, heat, movement, and hours of styling? I use a wonderful product called Silk Therapy Lite by BioSilk. I also use their Silk Therapy shampoo and conditioner as well. When styling, I try to use products that give moderate hold, but don’t overly dry out my hair. Kenra Perfect Medium Spray 13 is a good one that I use.

What beauty and hair products or tools are actually in your performance bag? What are the things you never want to be caught without backstage? My curling iron, my flat iron, bobby pins, safety pins, my travel size Silk Therapy Lite, Halls Strawberry Breezers, and my makeup bag.

Does your skincare or makeup preparation change when you’re getting ready for the stage? What do you do to get your skin ready for makeup and stage lighting? My normal routine involves minimal makeup. Some eyeliner, lip gloss and mascara. I use full makeup for the stage. I use foundation and eye shadow, but still try to keep it natural. I might do a smokey eye and a dramatic lip.

What’s your approach to protecting and maintaining your hair between performances, especially when you’re wearing styles that require heat, products, or manipulation? I love to wear my natural curls. I do a wash and go, and let it air dry with a leave-in conditioner, and a little of my Silk Therapy. It keeps my hair soft and allows it to stay heat free and healthy. My dream tool though is the RevAir hair dryer system. It can dry and straighten the hair without the heat.

What does your postperformance beauty routine look like? How do you help your skin and hair recover after a night onstage? I start with a really gentle makeup remover by Clinique(I’m a sensitive skin girlie). Then I wash

and moisturize with La Roche-Posay Toleriane Purifying Foaming Face Wash and Triple Repair Moisturizing Cream. If I’m keeping the hairstyle for a few days, I’ll pin curl it and wrap it up in a protective bonnet or scarf and I drink lots of water and rest my body and vocal cords.

Where do you typically shop for your hair and beauty products? Do you have a favorite store or different places you go depending on what you’re looking for? Ulta is my absolute favorite beauty store. I shop in person and online. I love going to their makeup events and trying new products. Some of the hair products I use, I get either online, or at TJ Maxx or Marshalls. They often have products for half the price of the regular stores.

When you’re shopping in your local beauty supply, what catches your eye? Are there particular types of products, accessories, or tools you always look for? I love natural, “healing” beauty products. Self care products like face masks, satin hair ties and headbands, fun moisturizing lip glosses, yummy body scents and moisturizers...anything that smells delicious.

What are three beauty or beauty-supply products you’re loving right now that you would recommend to someone else? I definitely recommend OGX Argan Oil of Morocco Weightless Healing Dry Oil. It’s a great, lightweight spray for us curly girls who want to keep the frizz away. Buxom lipgloss because it’s plumping and never sticky and Elf eyeliner in black. These three things stay in my purse.

How can people stay up to date with your music journey and upcoming performances? You can reach me through my website www.mycahsmusic.com, Facebook at Mycah Chevalier II, YouTube at Mycah Chevalier, Instagram and Twitter @mycahc. My music is also on all streaming platforms. OTC Beauty Magazine September 2026

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of the MONTH

Innovating for Diversity: Lessons from Top Companies Achieving Business Success through Inclusivity 1st Edition By Bertina Ceccarelli, Susanne Tedrick In Innovating for Diversity: Lessons from Top Companies That are Disrupting Old Practices to Achieve Inclusivity, Equity and Business Success, renowned Diversity, Equity, and Inclusion (DEI) and tech specialists Bertina Ceccarelli and Susanne Tedrick reframe the DEI discussion and move it beyond a human resources issue. While it’s well established that diverse teams help to advance innovation, the authors explain how principles of innovation can be applied to building highly effective and sustainable diversity, equity and inclusion (DEI) practices embraced by executives across an organization. You’ll be inspired by leaders at top companies who identified root causes of limited DEI progress and created smart, bold solutions for increasing representation, developing future talent, and advancing the careers of people often overlooked. In the book, you’ll also find: Introductions to the people and companies who have innovated their approaches to diverse hiring, retention, and advancement, and enjoyed pronounced impact on their bottom lines • Profiles of committed leaders driving the change towards a more diverse and inclusive workforce • Strategies for breaking down the cultural and organizational barriers in companies that remain in place and prevent transformative change A critical resource for senior-level business professionals, managers, and executives, Innovating for Diversity will also prove to be invaluable for people seeking to build their careers from the ground up. •

OTC Beauty Magazine September 2026

Stock your shelves with the best from JBS Beauty Club! JBS Beauty Club is your premier source for professional beauty supplies. JBS offers a carefully curated selection of accessories, barber tools, and general merchandise selected for salons and barbershops. From high-quality, professional-grade products to flexible purchasing options and competitive prices, JBS helps you give your customers the products they love—while keeping your business running smoothly. Call 800-361-0786 or visit 4300 Northeast Expressway, Doraville, GA to discover the difference.

top FIVE

Liquid Mousse

This fast drying formula instantly locks hairstyles in place, is humidity resistant, and offers a flake free comb through with no buildup.

The Products Your Customers Love

Wrapp-It Shine Foaming Lotion

look at the products driving demand.

MOUSSE DEF Texture Foam® brings that perfect hold without the helmet hair energy. This awardwinning foam defines curls, slicks edges, and keeps your customers’ style bouncing from sunrise to sunset. No crunch, no flakes, just pure texture magic.

The best-selling products on the

shelf can tell you a lot about what customers are looking for right

now. From flexible hold and defined

curls to vibrant color and high-shine styling, these five products are

proving to be customer favorites in

beauty supply stores. Here’s a closer

RedOne Aqua Hair Wax

Wrapp-It Shine Foaming Lotion It saves drying time, prevents hardening of the hair and hair breakage, eliminates combing discomfort for your customers and adds fantastic silky sheen instantly with Nairobi’s Wrapp-It.

HiColor HiLights

This rich no-drip crème allows for control of creative techniques and has a quick processing time of only thirty minutes.

RedOne Aqua Hair Wax Red offers a strong hold with a fresh, vibrant scent, perfect for creating bold and structured hairstyles. This water-based formula provides excellent control and shine without making your customers hair feel heavy or greasy.

OTC Beauty Magazine September 2026

words of WISDOM

Believe in yourself and your vision. Confidence and clarity will guide you through the tough days. 60

OTC Beauty Magazine September 2026

MOISTURIZING & SMOOTHING

LIP GLOSS

Perfect Lip Gloss VITAMIN E

MANGO LIP GLOSS

NUDE LIP GLOSS

DEEPLY MOISTURIZES

COCONUT OIL LIP GLOSS

HONEY LIP GLOSS

LIGHTEN LIP LINES

COCOA BUTTER LIP GLOSS

FRUIT HONEY LIP GLOSS

Dream World, Inc.

45 W Hintz Rd, Wheeling, IL 60090 | Tel. 847-600-3020 | Fax. 773-267-1348 Available Exclusively at Jinny Beauty Supply & Dream World OTC Beauty Magazine September 2026

show CALENDAR

SEPTEMBER & OCTOBER BeautyEurasia

Cosmobeaute Indonesia

Istanbul, Turkey...................................................... September 2–4

BSD City , Indonesia ......................................................October 1-3

www.beautyeurasia.com

Beauty Days Warsaw, Poland ..................................................... September 4–6 www.beautydays.pl/en/

Beauty Fair International São Paulo, Brazil ........................................................September 5-8 www.beautyfair.com.br/en/

MakeUp in NewYork New York City, NY. .............................................. September 16-17 www.makeup-in-newyork.com/

in-cosmetics Latin America Held in São Paulo, Brazil .................................. September 23-24 www.in-cosmetics.com/latin-america

www.cosmobeauteasia.com/indonesia

Professional Beauty London London, UK ..................................................................... October 4–5 www.professionalbeauty.co.uk

Beautyworld Dubai Dubai, UAE ...................................................................... October 6–8 www.beautyworld-dubai.ae.messefrankfurt.com

Estetika Brussels Brussels, Belgium ........................................................... October 10 www.estetika.be/en/

Beautyworld Osaka Osaka, Japan..............................................................October 19–21 www.beautyworld-japan-osaka.jp.messefrankfurt.com

Beauty Business Expo Broward County, FL........................................... September 25–27 www.thebeautyweekends.com

Cosmobeauté Malaysia Kuala Lumpur, Malaysia ............................. September 29-Oct 1 www.cosmobeautemalaysia.com/

OTC Beauty Magazine September 2026

Expo Beauty Show, Mexico Centro Banamex, Mexico City..............................October 24–26 www.expobeautyshow.com

OTC Beauty Magazine September 2026

SPECIAL

AFRICAN PRIDE

OFFER

MOISTURE CURL DEFINING GEL N CREAM, 12 OZ

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OFFER ENDS SEPTEMBER 30, 2026 64

OTC Beauty Magazine September 2026

A P H O GE E

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

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CREME OF N ATU RE

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PURCHASE $250 OF CREME OF NATURE GEL HAIR COLOR ITEMS, get a

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Valid dates: 9/1/2026 - 9/30/2026 Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

J. S T RI CKL AND

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $200 OF J. STRICKLAND ITEMS, get a

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J U S T FO R M E

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $200 OR MORE JUST FOR ME CURL PEACE ITEMS, get a

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Valid dates: 9/1/2026 - 9/30/2026 Coupon must be presented to Jinny Beauty Supply by the last dayOTC of the promotional month to qualify for rebates. 65 Beauty Magazine September 2026

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

Signature

FORT LEE

1-800-925-4669

1-856-735-0089

LOS ANGELES

MIAMI

1-877-644-0167

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY. 2. Fill out the coupon, supplying all necessary information. 3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. 5. NO RETURNS will be accepted on coupon purchases.

Store name

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

Signature

FORT LEE

1-800-925-4669

1-856-735-0089

LOS ANGELES

MIAMI

1-877-644-0167

Store name

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

Signature

FORT LEE

1-800-925-4669

1-856-735-0089

LOS ANGELES

MIAMI

1-877-644-0167

Store name

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

Signature

FORT LEE

1-856-735-0089

LOS ANGELES 1-877-644-0167

OTC Beauty Magazine September 2026

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

IC FA NTAS IA

JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS • JINNY BEAUTY COUPONS

PURCHASE $300 OF ASSORTED IC FANTASIA ITEMS,

$25 Rebate!

Valid dates: 9/1/2026 - 9/30/2026 Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

LONG AI D C U RL

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PURCHASE $200 OF LONG AID CURL ACTIVATOR, get a

$20 Rebate!

Valid dates: 9/1/2026 - 9/30/2026 Coupon must be presented to Jinny Beauty Supply by the last day of the promotional month to qualify for rebates.

ELEVATE GRA Y CA R E

Our Silver L ine is designed for those w ho define their ow n standar d of style. Because confidence looks better in silver .

Gray Isn’t Something To Cover. It’s Something To Perfect. S treng th e n yo ur p resen ce . R ef ine yo ur every da y. Ow n yo ur s i lv e r .

Gray E n han c i n g S ham p o o

Leave-In Conditioner

Beard Oil

B r us h - O n B e a r d Color

godefroybeauty.com

OTC Beauty Magazine September 2026

Store name

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

Signature

FORT LEE

1-800-925-4669

1-856-735-0089

LOS ANGELES

MIAMI

1-877-644-0167

Store name

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

Phone

Address

Jinny Invoice Number

Date

ATLANTA

1-800-936-8733

CHICAGO

1-800-535-6110

DALLAS

1-800-925-4669

Signature

FORT LEE

1-856-735-0089

LOS ANGELES 1-877-644-0167

MIAMI

1-866-616-3200

NEW JERSEY 1-844-358-8967

*Original only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

BLOnDe SERIES

OTC Beauty Magazine September 2026

SPECIAL

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OFFER ENDS SEPTEMBER 30, 2026 OTC Beauty Magazine September 2026

reader FEEDBACK

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! OTC 뷰티 매거진은 독자 여러분의 소중한 의견을 적극 반영하고자 합니다. 매월 몇 가지 질문을 통해 의견을 수렴하여, 더욱 발전된 잡지를 만들어 가고자 합니다. 잠시 시간을 내시어 귀하의 생각을 공유해 주시기 바랍니다. 답변은 질문지 작성 후 저희 사무실로 보내주시거나, 이메일로 전달해 주시면 됩니다. (연락처는 본 페이지 하단을 참고해 주세요.)

What does giving back mean to you?

Do you support any local charities or organizations in your community?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 일부를 선정하여 다음 달 잡지에 게재할 예정입니다. 위에 질문에 답해 주시면 여러분의 이야기가 잡지에 실릴 수 있습니다! 성원에 감사드리며, 많은 참여 부탁드립니다.

Name (성함) _________________________________________ Store Name (상호명) __________________________________ State (주) ___________________________________________ 70

OTC Beauty Magazine September 2026

Mail this form to: (보내실곳:) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. Doraville, GA 30340 Email: editor@otcbeautymagazine.com

OTC Beauty Magazine September 2026

ad INDEX Afam............................................................................................1, 15

Hoyu................................................................................................ 23

AllDay Locks................................................................................ 51

Innovative Beauty...................................................................... 67

www.afamconcept.com

www.bigen-usa.com

www.godefroybeauty.com

Aunt Jackie’s..............................................................................IFC www.houseofcheatham.com

JRL Professional ....................................................................... 58 www.jrlusa.com

Ampro............................................................................................. 25 www.amprogel.com

JBS Hair.................................................................................. 41, 68 www.jbshair.com

Carol’s Daughter......................................................................... 49 www.carolsdaughter.com

J. Strickland & Co....................................................................... 39 www.jstrickland.net

Camille Rose................................................................................ 11 www.camillerose.com

Kap-21........................................................................................... 63

Dr. Natural..................................................................................... 47

Kaleidoscope............................................................................... 43

Dream World....................................... 7, 33, 45, 53, 61, 71, 73

Summit.............................................................................................. 3

Estyle.................................................................................Cover, 37

StyleCraft...................................................................................... 35

E.T. Browne............................................................................. 28, 29

Straight Arrow............................................................................. 21

Fantasia Industries Corporation.............................................. 5

Strength of Nature..................................................................... 19

Fisk Industries................................................................................ 9

The Doux..................................................................... Back Cover

Gracie’s Corner........................................................................... 27

Wella................................................................................................ 13

www.drnaturalusa.com

www.dreamworldproducts.com

www.ecostyle.com

www.palmers.com

www.fantasiahaircare.com

www.fiskgroup.com

Henkel............................................................................................ 17 www.got2b.us

OTC Beauty Magazine September 2026

www.iluvcolors.com

www.summitliv.com

www.stylecraftus.com

www.straightarrowinc.com

www.strengthofnature.com

www.thedoux.com

www.clairol.com

TRAVEL SIZE THERMAL PRESSING COMB • PRECISION-MACHINED, HIGHLY POLISHED FINE TEETH • SMOOTH FINISHING • HEAT RESISTANT HANDLE

QUALITY COMES FIRST

Dream World, Inc.

45 W Hintz Rd, Wheeling, IL 60090 | Tel. 847-600-3020 OTC Beauty Magazine September 2026 Available Exclusively at Jinny Beauty Supply & Dream World

A COMPLETE HONEY ROUTINE  WASH TO STYLE

BEE GIRL COLLECTION FORMULATED WITH CATIONIC HONEY FOR MOISTURE AND SHINE.

DRY STRANDS DON'T STAND A CHANCE. •Wash, prep, style, and maintain — all within one collection •Two hero SKUs already ranking in their segments •9 SKUs building baskets, not single-unit sales

WASH

PREP

STYLE

www.thedoux.com | @ilovethedoux

MAINTAIN

WELCOME TO THE DOUX DINER. WHERE EVERY TEXTURE IS SERVED

A CAMPAIGN BUILT TO DRIVE BASKET BUILDING ACROSS EVERY CURL TYPE.

DOUXGOODERS PROVEN PRODUCT PAIRINGS THAT HELP SHOPPERS BUILD THE COMPLETE STYLING ROUTINES  NOT JUST SINGLE PRODUCT PURCHASES.

DOUXGOODERSTM TURNS STYLING EDUCATION INTO RETAIL CONVERSION. By pairing the best-selling stylers into easy-to-shop routines, The Doux helps retailers drive multi-product baskets while giving shoppers the conﬁdence to build complete looks at shelf.

THE DOUX SPECIALS MOUSSE DEF + BIG POPPA Volume. Deﬁnition. Performance shoppers come back for.

MOUSSE DEF + 808 BASE GEL Deﬁnition built from the base. Mousse ﬁnish. Results shoppers come back for.

HONEY DIP + CRAZYSEXYCURL Hydrated curls. Zero crunch. The results shoppers want.

BLOCK PARTY + STAY READY Humidity blocked. Frizz controlled. Performance shoppers trust.

DEAR MAMA + CHIEF ROCKA Deep moisture. Soft deﬁnition. The routine shoppers support.

BANANAS + CHIEF ROCKA Gel-level hold. Mousse ﬂexibility. Movement shoppers love.

BONITA BUBBLE BALM ONE PRODUCT. TWO WAYS TO SELL.

A 2-in-1 cream-to-mousse styler for curls, coils, and waves - on any gender. •Gender-inclusive formula •Expands shopper reach • Easy add-on purchase •Sulfate and paraben free

COMBOS THAT EAT

DOUXAPPROVED PAIRINGS. BUILT TO DRIVE BASKETBUILDING SALES. TWO PRODUCTS. COMPLETE ROUTINE. MORE REASONS TO ADD TO CART.