Media Kit 2021

2021 MEDIA KIT 미디어 키트

Your #1 Resource for Reaching the Multicultural Beauty and Barber Supply Industry

Offering a Variety of Advertising Elements

Added-Value Editorial and Advertising Placements Offer More Bang for Your Buck

Company Overview

E

very month, OTC Beauty Magazine offers its readers business tips, effective selling tools to boost revenue and customer traffic plus

invaluable product knowledge by combining insight and intelligence with depth and style. Since its inception in 2002, OTC Beauty Magazine has been recognized as the most trusted trade publication for product information in the industry. We deliver your products and services to beauty supply store decision-makers that trust us to inform them about the multicultural beauty supply industry.

We are...

A respected, award-winning publication dedicated to the multicultural beauty supply industry.

The only reputable trade publication for the multicultural beauty supply industry, featuring accurately translated articles in English and Korean.

Staffed by a small group of talented individuals dedicated to making sure your products are recogniz ed.

Circulation & Distribution

C

irculation & Distribution We are currently printing an average of 7,000 copies each month and receive

requests for new subscriptions on a daily basis.

We are primarily a publication for the U.S. beauty and barber supply industry, with international distribution through outlets in South Korea, China and parts of the Caribbean.

R

eadership Our readership consists of retail store owners, manufacturers,

D

emographics The multicultural beauty industry is a niche market.

distributors, and professionals in the

About 70% of our readers are male

beauty supply industry. Each issue is read

Korean store owners. Please call us

by an average of three people, making

at 678-805-3291 for more detailed

our readership a minimum of 21,000.

information if you are unfamiliar with the industry we serve.

Why You Should Advertise with Us

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urrent Advertisers Manufacturers of hair, hair styling aids, general merchandise, nail care, skin care, makeup, spa goods, barbering tools, and POS systems make up the majority of our advertisers. Some of

the biggest names in the industry can be found within our pages because they recognize us as a valuable outlet to place their products in the hands of purchasing decision-makers. See our latest issue for a list of current advertisers.

A

dvertising in OTC Beauty Magazine will: • Strengthen your products’ position in the multicultural beauty supply industry;

• Expose your pro ducts to the multicultural beauty supply market and increase awareness amongst retailers who sell/buy your products on a regular basis; • Promote your products to a broader audience of Korean and Englishspeaking decision-makers in this unique niche.

O

TC Beauty Magazine offers something for everyone: Small Brands: OTC Beauty Magazine offers smaller ads with highvisibility placement to companies with limited budgets. Plus, for a

small fee, our on-staff ad designer can customize a professional ad that will compel readers to carry your products.

Up-and-coming companies: Advertising with us on a regular basis will ensure that retailers know about your latest products and collections.

Multinational companies: Keep your brand’s name on the tip of every retailer’s tongue with brand identity advertising.

C

heck us out online at www.otcbeautymagazine.com Our interactive, user-friendly website is

updated on a weekly basis featuring downloadable PDFs of articles from previous issues.

Be sure to check out our link to view the full magazine on the web.

Unique Advertising Opportunities

F

ront Cover Make your ad the first thing people see when they receive our magazine!

You can make that happen by purchasing the front cover. This is a unique opportunity not seen by many publications. Take advantage of this during the month that features a relatable theme or during any month you’d like to take advantage of special bonus distribution.

P

oster Our 21.5” x 35” posters are inserted

inside the magazine, practically begging to be hung on the walls of retailers’ stores. This unique advertising opportunity is seen by not only the retailers who buy your products, but the consumers who use them. Our low price is all-inclusive and pays for the printing and insertion.

Unique Advertising Opportunities

I

nsert Inserts allow you to get as creative as you

• Shelf talker

want. Why pay for a mailing

• Full product brochure

list rental when you can get

• Sales Sheet

your brand directly in the

• Coupons

hands of retailers? Don’t

• Rebate envelope

have your advertisement go

• Plan-O-Guide

unread or tossed like junk

• Sweepstakes entry form pad

mail. Here are just some of

• New product educational

the promotional pieces our

information

advertisers have inserted in

• Promotional order form

our magazine:

• Sample packet

G

atefold Gatefold advertisements allow you to take advantage of six full-color pages

of advertising at a truly economical rate. Make your brand presence known by inserting an ad that commands attention. Gatefold pricing includes printing and insertion.

Editorial Opportunities

M

The Bare Ne

cessiঞes

arketplace Features the newest items in the industry

that are a must-have for beauty supply retail stores.

DEEP COND

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Revive your hair with the Sashapure Restorative hydrating form Conditioning ula brings hair Masque. Its back to life intense, ingredients with its blen and Sacha d of certiƮed, Inchi oil. It organic also strengthe damaged by ns tresses environmenta that have been l aggressors, thermal styli ng and chem ical treatmen ts.

VOLUMIZIN G SHAMPOO AND CONDITIONE R

Your hair does n’t have to be ưat and Ʈne. With the Hask Biotin Shampoo and Conditio ner, hair can reach new voluminous heights. This biotin-infused combo can help hair look thicker, while the collagen strengthens hair and its coƬee ingre dient gives tresses a boost. Afte r using the shampoo, the conditioner detangles hair and leaves it feeling softe r and more manageable.

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OTC Beaut y Magazine of High Ridge (OTC): Please briefly descri and what is Brands (HRB). How did this compa be the history James Danie it founded on?

OTC 뷰티 ny get starte 매거진 (OTC) d purchase of ls (JD): HRB was create : High Ridge 간략한 설명 the Zest brand d in Brands (HRB) 부탁 드립니 private equity from P&G January 2011 with 의 역사에 다. 회사는 어떻게 관해 설립되었습니 makes contro firm based in Greenwich,by Brynwood Partne the 시작되었으며 까? rs, l investments 무엇을 기반으 have been “orph in brands thatCT. The firm typically a James Danie 로 have latent equity ls (JD): HRB는 We have intent aned” or under resour 2011년Green , but 투자 회사Br CPG (consu ionally built a vetera ced by their prior owner wich, CT에 ynwood Partne mer n 기반을 둔 leader s. packa rs를 ship 통해 P&G로 ged goods) HRB with the 개인 설립되었습니 team with broad 부터 Zest 브랜드 exper 다. 투자 회사는 orphan brand ability to rapidly integr ience. This team provid 를 구매해서 통상적으로 소유주로부터 s from marke ate and revita es 잠재적 버려지거나 인 가치는 ting to sales lize 있지만 이전 재원의 가치를 and across the acquired 합니다. 저희는 OTC: What 받지 못하는 supply chain. 폭넓은 CPG(소 is the 브랜드 struct 에 투자를 multiple produ ure of the compa 비재) 경험을 국제적으로 구축했습니다 가진 베테랑 ny like? Are Please explai ct types/brands manu . 이 팀은 마케팅 리더십 팀을 there factured under 버려진 브랜드 부터 세일즈 JD: Within n. 를 모아 신속하 this label? 및 공급 체인에 the categories 게 통합하고 sell more units 걸쳐 제공합니다. we comp 활성화하는 능력으로 HRB를 has significant in the United States ete in, only P&G and Unilev er supplier netwo influence among keythan HRB. As a result, OTC: 회사의 When it com team organizedrk. Despite the scope retailers as well as our HRB 구조는 어떻습 of our sales, along a classic es to pers 니까? 이 라벨 manufactur HRB is a lean 브랜드 brand onal ing 가 아래 team 있습니까? 설명 is outsourced, care items needs of all 제조된 여러 model. 부탁 드립니 leading to an business model. All 제품 종류와 there isn’t your custome JD: 저희가 다. asset-light capita a 경쟁하 one고 rs; size 있는 caters to that they love choi l -fits-all prod 범주 내에서 OTC: What 내에서 HRB보 는, 오직P& ces. High liking with uct that mee 다 더 많은 G와 Unilev companies ofmakes High Ridge Brand Ridge Bran er만이 미국 a compelli 제품을 판매하 ts the uniq including 공급업체 네트워 고 있습니다. ds has tapp ng portfolio ue Zest, Coast, JD: While we its kind in the industry? s different than other 크뿐 아니라 그 결과, HRB는 ed into this of brands are blessed with 주요 소매업 Alberto VO5 갖고 있습니 is the HRB team 체 사이에서도 Fuller Hair focused in secret and 다. 저희 영업 , White Rain that is at the a compelling portfolio 상당한 영향력 , and Zero hair care and 범위에도 불구하 The leadership 비즈니스 모델에 설명해 , LA Looks, core 을 of brand Frizz. OTC 고, HRB는 skin cleansin 관련된 배경을 more. 따라 조직된 Rave, Salo ourselves as team has extensive of our competitive advan s, it 전통 브랜드 Beauty Mag ?

CPG experience OTC): 미용 사업과 lean team입 g, tage. 팀의 n Grafix, High 이뤄지기 때문에 azine spok 뷰티 매거진( place a heavythe David facing the Goliat 니다. 모든 역할을맡고 계신가요 OTC자본 and we see , 양질의 Beams, Thic e with com 제조는 외주로 회사에서 어떤 . 이전에는 und in the 모델을 현재 bias for actionweight on analytic rigor, hs. To be successful, 니까? backgro 선도하 pany CEO ker your 주시겠습 고 있습니다.15년 동안 일해 왔습니다 What is we across all functi person rl James Dan ne (OTC): al customers, suppli 저는 미용 업계에서 퍼스널 케어 y today? 동안에는 DevaCu ons.Magazi ntabil Prole OTC: High Beauty We excel in accou iels to learn ity compan 자발리드리가: OTCagenc . 지난 4년 반 and in the ers and 아이템에 관해 role growth oppor partne I 니다.

Brands가 업계 What is your ring with for about 15 years, and Ridge 제품부에서 일했지요 ies to s? 채널을 감독했습 create 얘기하자면, busines 동종 업계들 L’Oreal의 전문 JD: 저희가 signifi I feel fortun lead this team.tunities. beauty Industry 선택하는 것을 전문 제품 및 소매 Beauty 강력한 과 다른 . 모든 고객의 the cant value 브랜드 판매부 and nal Products Division 점은 무엇입 to been 부사장으로 일하며 haveinthe 포트폴 riga:ateI’ve 좋아한다. High 독특한 요구 의 니까? 리오로 oppor Zavalyd 핵심에서 우위를 the Professio in tunity 행운을 누리는 니까? 사항을 충족 to Ridge Bran I have been 유지할 수 있게 10 years at L’Oreal OTC: Who Rain, LA Look 동안, 저희가 설명해 주시겠습 t of Sales, 시킬 수 있는 ds는 이런 비밀 is the main previously spent 경쟁의 된 것은 HRB역사에 대해 간단히 팀은 광범위 ?

Vice Presiden s, Rave, Salo are you taking 제품은 없다 audience 팀이 있기 때문이 자리잡을 수 있었나요 한 소비재 OTC: DevaCurl의 years, as Senior 스러움을 활용 l. for4.5 past n Grafix, High your 경험을 갖고 . 소비자들은 at DevaCur다윗이 . produand 전통이 어떻게죠. 리더십 클렌징에 중점 JD: For nearly to ensureFor thethe 해서Zest, Coas 회사의 있으며 andchannels compa 라고 스스로 nal ctsretail Beams, Thick , 저희는 골리앗 넘는 역사를 가지고 있는데요 what steps 세월 동안 nyprofessio a meets 지난 을 둔 강력한 the decad g 생각합 20년이 their t, e, consu overseein challe 과 대면하는 고 하는 곱슬머리 Alberto VO5, 니다. 성공을 저희 브랜드는 needs? er Fuller Hair, mers evolve nging econo 작업에 y 브랜드 포트 대한 엄격한 into savvy and Daniels과 얘기 has compan mic times have White 자발리드리가: 위해서, 저희는 운영 중임)이라 the core consu 그리고 Zero 폴리오와 연결 분석과 전용 DevaCurl. How 모든 기능에 discerning shopp ofseen 개인적 개업한Devacha(현재에도 나눠 보았다.

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No-Poo®를 al umbre Thegener 귀사 제품의 때문에 그 명칭은 tradition lla we call thatthe 으로정도로만여겨져 없는 클렌져 제품인 틀을 탈피했기 We work very and found created frizz.주 고객층은 Valueof curly hair 는항상틈새시장 반복하는” 기존의 누구이며 헹구기를 모든 제품을 hard to win 요구and textured hair forthe 사항을 충족하 회사는 어떤 생각한시대에는 미용업계에서곱슬머리 고객들이 필요로한 비누칠하고 battle ontore up the cuticle layer 고 있습니까? 단계를 곱슬머리 헤어스타일로 the market, aptly 고객들의 통해 그들의 이후로 저희는 a niche category JD:on거의 full of sulfates), shelf to have 스타일만일반적인 thesuds-free cleanser 스타일리스트들과 적절했지요. 그 10 년 Rinse. the first 차지하는비중이 been considered 이전에직모헤어 정도의 저희 제품은 곱슬

anufacturer Profile An informative Q&A with a

James Da

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beauty supply manufacturer

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to educate the readers about their product lines and company history.

hair has always hair was the Naturally curly when straight . There was a time a small slice of in the beauty industry were isolated to has waves and kinks , however, that norm, while curls, recent decades y in the store. In before for naturall the beauty aisle now than ever are more options changed. There curly shoppers. broader product contribute to a rl have helped Senior Vice the riga, Brands like DevaCu Zavalyd customers. Zack offering for curly says for DevaCurl, President of sales itself has dedicated the company er and -hair consum to the textured aphic better than know this demogr y. any other compan

This four-to-five page profile focuses solely on your company while delivering

상품은미용업계에서 머리의고객을위한 니다.현재에는 곱슬머리나웨이브 년동안상황이바뀌었습 하지만최근수십 존재합니다. 매우적었습니다. 위한다양한상품이 곱슬머리고객을 이전어느때보다도

a statement, ‘Ask “As in our mission tell her hair, and she’ll curly girl about believe life…’, we truly you about her s to our curly in offering solution s, product aren’t just customers that her ng that helps but rather somethi we curls. As a brand, celebrate her passion and emotion understand the customer this that exists between er ” he said. “Wheth and her hair, ng to who is struggli it’s a parent to care for his/her understand how her a teen who sees child’s curls; hair as ‘frizz’ or a ‘bad curls every day ment working environ ir is considered day’; or in a straightened-ha ion is that only customers go where the percept everything these We understand ‘professional.’ hair.” through with their

your detailed message directly to OTC storeowners and decision-makers.

다양한상품을 고객들을위해더욱 브랜드들은곱슬머리 은전적으로 DevaCurl과같은 부사장은Devcurl .DevaCurl의판매부 위해제품을공급해 제공하고있습니다 곱슬머리고객들을 더 회사보다도그들을 왔으며다름어떤 .그는이렇게 했습니다 잘이해한다고

learn more Zavalydriga to e chatted with ng plans for the OTC Beauty Magazin the brand’s upcomi rl’s history and about DevaCu future.

96

OTC Beauty

말했습니다. 는 이런 내용이 “저희 회사의 강령에 리 여학생이 오면 있습니다. ‘곱슬머 .그러면 대해물어보라 헤어스타일에 말할것이다.’저희는 자신의인생에대해 단지제품만을 곱슬머리고객분들에게 헤어 아니라 본인의 제공하는 것이 돕고 자부심을갖도록 스타일에대해 저희 다.저희브랜드는 있다고확신합니 있는 헤어에대해갖고 고객분들이자신의 다.”그는이어서 열정과감정을이해합니 다.“부모들은자녀들의 이렇게말했습니 고 이해하려 방법을 곱슬머리를관리하는 .십대자녀들은 있습니다 힘써노력하고 직모머리만을 .미용업계에서는 못마땅하게여기지요 자신의헤어스타일을 겪는이런모든상황들을 곱슬머리고객들이 저희는 다. 전문적으로취급합니 이해합니다.” l의역사와 대화를나누며DevaCur 서는자발리드리가씨와 OTC뷰티매거진에 다. 대해 알아보았습니 앞으로의 계획에

launched 경제적으로 넘도록 built on “Lather.

As a result, they 에 이르렀습니다. 지난 20년이 어려운 of an industry알고 안목 있는 생산하기 시기는 소비자 때문에 회사는 curly hair breaking the mold 만들어지기 들을 the go-to for all 구매자로 진화시피드백을 named No-Poo®, 보다 많이 하기도 했습니다. 켰습니다.통해 lineup became 중심지 역할을 이들이 저희 the curl ly, our product 교환하는 브랜드가 호소하 at the center of Repeat.” Eventual 머리에 대한 의견을 we have been 는 and 흥미로운 past two decades, by our stylists 업계에서 가장 needs. Over the products are inspired 뷰티 서플라이 part because our OTC 귀하 생각에는 OTC Magazine conversation in OTC:Beauty July 2016 chairs. 로 운영되는 their in 요? sit 독립적으 63 통해 점은 무엇인가 the people that 업계를 of the OTC 뷰티 서플라이 수 있는 저변이 제품을 공급할 자발리드리가: interesting aspect 고객들에게 최상의 , what is the most 고 기존의 소매 사업체들이 곱슬머리 종종 도외시되 OTC: In your opinion y? ity 이러한 고객들이 다. 고습머리 industr opportun 현실입니 습니다. supply great 것이 a 확대되었 offers 어려운 OTC beauty 는 supply industry 제품을 찾기가 반면 시장에서 for their e OTC beauty 시장에서는 원하는 best products 65퍼센트를 차지하는 Zavalydriga: Th es to provide the 산업은 이러한 전체 인구에서 ved and owned business 고객의 비중은 OTC 미용용품 are often underser for independently 치부되고 있지요. 구할 수 있도록 ese customers makes customers. Th 틈새 시장 정도로 다양한 제품을 Textured hair textured-hair al retail outlets. 제시하며 고객들이 en seen— 현실에 해결책을 products in tradition hair type is oft struggle to find 있습니다. n, and yet this offers a 도움을 베풀고 overall populatio supply industry up 65% of the 어떤 차별성을 The OTC beauty . 회사들에 비해 a “niche” market. 다른 products 의 of ly—as variety 미용업계 incorrect access to a wide OTC: 귀하 회사가 challenge and solution to this 파라벤, 실리콘 생각하시나요? 지니고 있다고 근본적으로 황산염, company 위한 제품을 저희의 모든 제품은 fact that sets the 곱슬머리 고객을 자발리드리가: one distinguishing 있지 않으며 전적으로 OTC: What is industry? ! 성분이 전혀 들어 within the beauty always have been, 위해 최선을 다하지요 apart from others all of our products 생산합니다. 그들을 ed the beginning, specifically formulat 제품보다 다소 Zavalydriga: From silicone free and 미용업계의 다른 sulfate, paraben, 제품은 100% 고객들에게 url are, still 새로운 and OTC: DevaC 오너들이 do are curls! 편인데요, 스토어 방법을 말씀해 for curls. All we 가격이 높은 권장할 수 있는

price point than slightly higher products have a store owners OTC: DevaCurl stores. How can in beauty supply other items sold your products? customers to try offer an array partnership, we encourage new

and OTC sizes are rough our Jinny These sample and sample sizes. ones including trial and find which of product sizes to try our products curl care new customers cleansing and a great way for unique suds-free needs. With our in healthier curl best suit their curls. Investing rs will have healthier routine, your custome the long run. in save help maintenance will

Zavalydriga: Th

ic of your t that is most symbol to pick one produc differentiated OTC: If you had why? How is it would it be and company, what market? products in the market category from other similar s started a new No-Poo® Cleanser Zavalydriga: Our

사용해 보도록 귀하의 제품을 제품을 을 통해 샘플 주시겠습니까? 및 OTC 파트너쉽 이러한 저희는 Jinny 다. 새로운 고객들은 자발리드리가:

제공합니 제품을 찾을 수 사이즈의 제품을 포함한 다양한 가장 필요로 하는 곱슬머리 보고 자신들이 클렌징 제품과 샘플 제품을 사용해 비누 거품 없는 머리를 분들은 저희의 수 있을 겁니다. 있습니다. 고객 건강하게 관리할 장기적으로는 곱슬머리를 더 고객들에게도 관리 제품을 통해 투자하는 것이 관리하는 데 더 건강하게 다. 확신합니 이익이 되리라

제품을 꼽으라면 잘 상징하는 제품과 어떤 회사를 가장 OTC: 귀하 까? 시중의 비슷한 이유는 무엇입니 무엇입니까? 는지요? 새로운 영역을 었다고 생각하시 점이 차별화되 ® 클렌져는 시장에서 저희의 No-Poo 자발리드리가:

r 2018 Magazine Septembe

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September

expertis second book experience and . “I wanted my help share my Nikki Walton Lovely is the Bad” author and Dark and Good Hair Goes their hands on people to get to be easy for for making driving force this happen.”

has “Dark and Lovely of products— a full portfolio are natural, whether you your hair or love to color style—that wear a smooth rk out take the guesswo hair,” said of styling your u, Senior Ifeoma Fejokw er, Dark and Brand Manag Au Naturale Lovely. “The s shrinkage, line manage e and locks in moistur e, which are reduces breakag are needed all benefits that ng natural when managi hair.”

Your for Restoring Tips and Tricks ely at www.

Hair Goes Bad: le for free exclusiv “When Good Lovely is now availab follow Dark and , Natural Hair” information, Gorgeous, Healthy lton. For more .com/NikkiWa DarkandLovely am.

Twitter and Instagr on Facebook,

2016

how Report Recaps and details on new products, manufacturers and events from

beauty and hair tradeshows as well as special company events.

I

ndustry News Current news about trends, changes in the industry,

company announcements and general information related to every facet of the beauty industry.

OTC Beauty

r 2018 Magazine Septembe

97

10/18/2018

02:02:19 PM

Web Opportunities

W

ebsite Ads We proudly unveiled our new website in 2015 and made a slew of changes in 2018 that will give advertisers multiple advertising options for 2021. With banner ads placed strategically

on each page (both the homepage and on every subpage), having a presence on the OTC website has distinct advantages. And it doesn’t end with banners! We have square ad opportunities, too.

E

mail Blasts The publication has stepped up its online presence considerably. With bi-monthly feature article email blasts, we continually keep our 8,100+ e-subscribers up-to-date with the latest

OTC news. Additionally, a second bi-monthly “Hot Products” email blast is sent out in the second and fourth week of each month, showcasing a handful of the newest products on the market. Not only can you purchase space in these email blasts, but you can also showcase banner ads and feature brand videos in our unique “Hot Product Highlight” e-blasts. This is your personalized e-blast, showcasing only your products.

*Are you on our email list? Contact your OTC Beauty Magazine representative to make sure you’re included.

Editorial Calendar January

February

March

April

New Year Trends

General Merchandise

Color

Men

PRIMARY: Trends in Wet Products Development, Shampoos, Conditioners, and Stylers with New Technology

PRIMARY: Hair Accessories, Combs, Brushes, Styling Tools, Garments, and Jewelry

SECONDARY: Ingredient Trends, Popular Stylers

SECONDARY: Wet Products for Detangling and Styling

BONUS DISTRIBUTION: Western Buying Conference

AD CLOSE DATE: 12/15/2020

AD CLOSE DATE: 11/13/2020

PRIMARY: Trends in Color, Hair Dyes, Sprays and Gray Coverage Products SECONDARY: Supplemental Wet Products for Color Maintenance, Nail Polishes and Cosmetics AD CLOSE DATE: 1/15/2021

PRIMARY: Grooming Products for Men SECONDARY: Gray Coverage And Care Products AD CLOSE DATE: 2/15/2020

May

June

July

August

Wigs and Extensions Care

Natural

Hair Care

Kids

PRIMARY: Products Specifically Made For Synthetic and Human Hair Extensions, Wigs; Wigs and Extensions

SECONDARY: Protective Styling Products for Hair and Extensions

PRIMARY: NaturalIngredient Products, Hair Color and Skincare, Textured Hair Products SECONDARY: Oil-Based Products, Combatting Hair Loss AD CLOSE DATE: 4/15/2021

AD CLOSE DATE: 3/15/2020

PRIMARY: Shampoos, Conditioners and Styling Aids, General Hair Category

PRIMARY: Children’s Hair Care Products, Collections and Accessories

SECONDARY: : Nutriocosmetics, Hairstrengthening Wet Products

SECONDARY: Styling Products – Gels, Mousse, Etc.

BONUS DISTRIBUTION: Cosmoprof North America

AD CLOSE DATE: 6/15/2021

AD CLOSE DATE: 5/17/2021

September

October

November

December

11th Annual Beauty of Charity

Skincare and Cosmetics

Electrical Items

Year End

PRIMARY: Electrical Products for Hair, Skincare and Men’s Grooming Clippers, Trimmers

PRIMARY: Charitable Contributions, Products Tied to a Cause, Holiday Gift Guide

PRIMARY: Skincare Products, Face Washes, Masks and Sheets, Makeup Remover, Lotions, Body Washes, etc.

SECONDARY: Straightening Products Including Chemicals, Electrical Items

SECONDARY: Makeup Application Tools, Skincare Electrical Items

SECONDARY: Heat Protectants – Styling Aids, Leave-In Conditioners, Haircare Collections

AD CLOSE DATE: 7/15/2021

AD CLOSE DATE: 8/16/2021

AD CLOSE DATE: 9/15/2021

Looking for extra exposure?

PRIMARY: Bestsellers, Sneak Peak of Products to Come In 2021 AD CLOSE DATE: 10/15/2021

Every month, our magazine features a beauty industry manufacturer in an exclusive profile. These profiles are a way for the representative from select companies to pass on additional information about their products to our readers. Advertisers also have the opportunity to be used as sources for information in other articles every month. Do you have new products coming out? OTC Beauty Magazine will feature them in the Marketplace section!

Rate Card

2021 Page Size

Number of Months* Open base (1x) 3x 6x

12x

Full Page

$2,907

$2,206

$1,825

$1,488

1/2 Page

$2,385

$1,971

$1,516

$1,272

1/3 Page

$1,967 $1,514 $1,165 Ads can run every month or several ads can be featured in one issue, but the decision must be made upon signing the contract and must be run within the 2021 issues.

$931

Spread: If two pages are run as a spread (one advertisement that runs across two pages), you will receive a 10% discount off the regular rate.

Special Placements can be accommodated, but will incur a 10% increase to the monthly rate. Generally, we keep ads on the right-hand side and opposite editorial when possible.

Added Exposure

Need help designing your ad?

Does your company want to advertise in OTC Beauty Magazine, but you don’t have the time or resources to design the ad? We have a professional design staff who know what our readers want and can create a professional, effective ad for you.

OTC Beauty Magazine will design your ad for the following rates:* Full Page 1/2 Page 1/3 or smaller

$551 per ad $279 per ad $195 per ad

*Design fee is in addition to the ad charge. Additional contract must be signed stating that the ad can only be run in OTC Beauty Magazine.

Want to reach a broader audience?

Is your ad solely in English? Achieve greater market penetration by reaching our entire readership by having it professionally translated into Korean and/or Spanish. OTC Beauty Magazine will translate your ad for $0.25 per word.* *Translation fee in addition to the ad charge.

Fractional

$579

Front Cover

$6,874

Inside Front Spread

$4,547

Back Cover

$4,944

Inside Back Cover

$3,467

Insert

Prices vary

6-page Gatefold

$4,619

Includes one free page during month of cover placement

Poster (21.5˝ x 35˝) $3,537 One-Sided $5,969 Two-Sided

Price includes printing plus insertion

Electronic Advertisements EBlast Video Ads

$773

EBlast Banner Ads

$325

EBlast Hot Products

$515

Website Leaderboard $730 Website Mid-Banners $593 $535 Website Square Ad

Note: Agency fees are the sole responsibility of the advertiser and are not included in the pricing above. Editorial is not guaranteed with placement of an advertisement. All editorial content is at the discretion of the editor. For editorial consideration, send an e-mail to editor@otcbeautymagazine.com.

Production Requirements Artwork Specs: Trim size: 9” x 11 3/4” Bleed: 1/4” - All artwork provided without bleed will be returned.

Safety area: Text may be cropped if placed within ½˝ from the edge.

File format: • PC compatible

• 300 dpi resolution

• PDF or JPEG

• CMYK images

Artwork Submission There are two ways to submit your artwork. They are listed below. Be advised that e-mail

submission is NOT recommended. The majority of ads, if formatted correctly, will be too large to pass through our e-mail server, which means that we cannot guarantee that they will be received.

Again, DO NOT e-mail your ad(s). With that said, please submit your ad artwork using one of the following methods: • Burn to a CD and send with a color proof to: OTC Beauty Magazine; 3587 Oakcliff Rd.; Doraville, GA 30340 • Upload artwork to our FTP site (see link below), but color proofing will be forfeited.

Please note: Ad color may vary by printer and OTC is not responsible for color differences between what is seen on your computer screen and the final product.

OTC FTP site instructions

(Please upload art files directly after log in using provided username and password - Do not create new unnecessary folders)

http://files.otcbeautymagazine.com IMPORTANT: The FTP site is only intended as a temporary area to exchange files, not a storage area.

Production Requirements Cover Specs File size: Trim size:

9 1/2˝ x 12 1/4˝ 9˝ x 11 3/4˝

Bleed: 1/4˝ Safety area: Text may be cropped if placed within

½˝ from the edge.

Cover PDFs or images must also be submitted with a .psd or .ai file.

Masthead:

leave 2 1/2˝ of space at the top for the OTC masthead. Model shot can interact with the masthead.

Content blurbs: Advertiser must leave space on the cover for OTC designer to place up to three blurbs about the editorial content of the issue. The space reserved for these blurbs must

be on the lower left side of the page.

Allowed text: Only company logo and/or product logo and a short slogan/ tagline are to be placed on the front cover. No

text is allowed.

Allowed images: All covers can include a maximum of one model along with the advertised products.

OTC additions: The OTC designer will add the OTC masthead, along with content blurbs.

FOR THE BACK COVER: Leave a blank space measuring 2” x 4” vertically on the

top half of your ad for the mailing label. It can be on either the right or left, but must run vertically down the page.

additional

Mechanical Measurements Full Page 9˝x 11.75˝

File size: 9 1/2˝ x 12 1/4˝

Spread Pages/ Inside Front Cover Spread 18˝x 11.75˝

Trim size: 9˝ x 11 3/4˝ Bleed: 1/4˝ Safety area: Text may be cropped if placed within

½˝ from the edge.

18 1/2˝ x 12 1/4˝ x 11 3/4˝ Bleed: 1/4˝

File size:

Trim Size: 18˝

Due to binding, text or images may be hidden if placed within 1˝ of the center of the ad (1/2˝ on either side of vertical center).

Safety Area:

1/2 Page Horizontal 8˝x 5.37˝

1/2 Page Vertical 3.90˝x 10.75˝

1/3 Page Horizontal 8˝x 3.5˝

1/3 Page Vertical 2.5˝x 10.75˝

Fractional

Fractional ads are set up by OTC staff. Advertiser will only need to send in image and text.

Poster Size

Image: 3˝

File Size: 21.75˝

Text: Five sentences of text, plus contact information.

x 35.25˝

Trim Size: 21.25˝ Bleed: 1/4˝

x 34.75˝

x 3˝

Note: Fractional ads are run on the inside of the page, next to monthly columns.

Digital Specifications Website Leaderboard and E-Blast Banner Ad 728 pixels wide x 180 pixels tall. PDF, JPEG, or GIF Preferred

Square Ads 300 pixels wide x 250 pixels tall. PDF JPEG or GIF Preferred

Hot Product E-Blasts Our Hot Product E-Blasts feature eight (8) sponsored products and go out TWICE a month. So you’ll receive two (2) opportunities to showcase your product(s); ONE product slot per blast. You can choose to change the product for each E-blast or repeat one product.

Please submit the following: 1. The product name and artwork for each blast; 2. Ad copy for product - no more than 50 words; 3. Preferred landing page links for each product.

Hot Product Highlights Unlike the Hot Product E-Blasts, the Hot Product Highlight E-blast only showcases your company’s product. You will have the opportunity to feature multiple images and/or video in this blast.

Please submit the following: 1. The product name and artwork for each blast; 2. Preferred artwork; 3. Optional Video – Video can be uploaded to the OTC FTP site.

Video should not exceed 2 minutes; 4. Ad Copy – not to exceed 150 words 5. Preferred landing page links

2021 Media Kit 미디어 키트