Issuu

IC D E SIG

EGO NEWM W

Contact swegos.graphics@gmail.com 240-603-9345 oswegonewman.com linkedin.com/in/ owegos-graphics/

What’s up! Come get to know me! Thanks for stopping by, I’m Oswego Newman, a graphic designer currently based in the DC and Maryland area. My original love for the arts comes from my interest in video games and fashion that I grew to love as I got older. Whilst going to college, I discovered that graphic design was the perfect way for me to express my creativity within different mediums of my career. I specialize in print based design; I’m continuously bettering my skills in Adobe Creative Suite as well as web design based tools such as WordPress and Squarespace.

01.

Slammed Slushies Branding • Packaging • Adobe Illustrator & Photoshop Slammed Slushies blends creativity and craftsmanship to deliver a frosty, flavorful escape in every sip. Proper marketing for a brand’s success will always originate from a brand’s identity. Understanding how a brand wants to portray itself is key to further developing a marketing strategy and all supportive product collateral. Slammed Slushies allows me to take on that challenge by developing a energetic, adult beverage drink company targeted specifically to the nightlife youth. This fictious company would have mobile locations, permanent storefronts, and is originally based in DC. Colorful collateral and bold branding is cohesive amongst products used to reinforce the company’s purpose while properly utilizing the brand standards.

Maretha Script ABCDEFGHIJKL M N O PQRST U V W X YZ abcdefghijklmnopqrstuvwxyz Helvetica Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

02.

Screen Printing For Dummies Infographic Print • Creative Process • Adobe Illustrator Creating a screenprinting infographic simplifies the process, making it easy to learn and create high-quality prints with confidence. Most people have came across the idea of becoming an entrepreneur and starting their own business. When diving into the world of fashion through screen printing, it’s essential to know the steps that are necessary to create a crisp design for your specific clothing piece. The biggest challenges for this project was determining how to describe the steps evenly with type and illustration. My take on the challenge would be to personify the screen and allow it to assist the viewer visually as they go along with the steps that are provided. Utilizing influence of the ‘For Dummies’ book series, keeping a similar color scheme, art style, and humorous flow of information was important to keep consistent.

03.

Maryland Fire Annual Report Editorial Print • Redesign • Adobe Illustrator & InDesign Redesigning University of Maryland’s Fire & Rescue annual report not only engages readers but also enhances understanding and appreciation of the vital work performed by our heroes. Fire departments are essential to ensure the safety for communities across America. By being located near the University of Maryland, MFRI has a large responsibility to keep a strong account of their events, data, and their progress over the year. In this redesign, keeping branding and overall purpose cohesive is important to push their mission. Through adding and taking away pages, past information is utilized and altered to keep data consistent while still being visually pleasing. Resulting in 24 pages, the biggest challenges with this report were finding the balance of professional information within an imposing layout as well as creating the best way to display the data provided.

Scan the code to view the entire annual report redesign for MFRI!

04.

Glaze DOOM Logo Print • Logo Design • Adobe Photoshop Maryland based streetwear brand Glaze looked to have their logo designed to resemble the 1993 cult classic video game: DOOM. Streetwear brands have sanctioned themselves as strong influences within the world of fashion over the past 5-10 years. Glaze curates themselves around designing comfort clothing pieces based upon various forms of music, gaming, art styles, and other pop-culture references. The main challenge of this logo design was sourcing the right royalty free textures that would make the Glaze logo look true to it’s original reference. Through a variety of trial and error with light sourcing, color sampling, and 3D effects, a successful result of the redesign was reached. Glaze utilized the final variation without the background on t-shirts and trucker hats on their most recent release.

Scan the code for more details on the Glaze DOOM release!

05.

Fraiche (Fray • sh) Branding • Package Design • Adobe Illustrator & Photoshop

Fraiche curates it’s branding and advertisement with a captivating blend of elegance and modernity within it’s beauty products. Finding the right beauty products that pair with your body and personality is a difficult task for some people. Fraiche is a fictitious brand whose goal is to provide consistent quality products that fit the body care lifestyle for most people. In a sea of cosmetics at your local store, package design is essential in standing out to the consumer as their next go to brand. Taking a more feminine approach, this project utilized a youthful alternating logo and color scheme in order to create packaging and advertisements that consumer can resonate with.

Pictured here is the flower collection provided by Fraiche. Altogether including three shower gels, hair oils, and perfume variations. Color scheme and logo alternates depending on the product whilst keeping the theme of the brand consistent.

The products are shown in three flower blossom styles for this collection. They are then followed up by the full spread of their packaging design.

06.

MacDowell Pottery Branding • Adobe InDesign & Photoshop • Photography Through strategic re-branding, MacDowell Pottery not only revitalizes its small business but also forges a compelling and lasting connection with customers, driving growth and success. As time goes on, many brands update their branding to better market themselves to consumers. This updated look cohesively transfers through logos, products, and media outlets. MacDowell Pottery is a local Rhode Island based small business that creates custom hand-crafted pottery products. The ultimate goal for this rebrand was to establish a new logo, business card, pottery slip inserts, product photography of various ready made products, and social media layouts that tell the story of true craftsmanship with a strong connection to local nature. Meeting with the client weekly ensured clear communication of goals and allowed for regular updates on the projects progress.

French Butter Bowl

Apple Baking Bowl

No need to refrigerate butter. Tightly pack a stick of butter into the lid. Fill the bottom with enough water to slightly immerse the rim of the lid. Butter stays fresh and spreadable.

Core the apple, fill with rosins, butter, brown sugar, cinnamon, granola, ect. Bake until hot. Top with cream. Quiche Pie Plates and Casseroles are oven, dishwasher, and microwave safe. Lead-free.

Handmade at MacDowell Pottery.

Handmade at Macdowell Pottery.

Dowe acPottery l M

Garlic Cellars Garlic will stay fresh in these dark, well-ventilated cellars.

Handmade at MacDowell Pottery.

Dowe acPottery l M

Keeping the same font as the original logo, the redesign of the logo took a more direct naming approach. These pottery inserts were made to be used on small slips of paper that would be placed into the piece that correlates with it’s description.

Developing a social media layout for Instagram and Facebook was necessary in order to reach clientele.

Along with product shots, correlating posts of local nature scenes and craftsmanship images are used to emphasize the overall aesthetic of the brand. With Instagram particularly, a row layout of a pottery piece, followed by an influencing image, and finished by another pottery piece photo, would be a continuous scrolling theme through out the page’s entirety.

Pictured here are MacDowell Pottery’s most sold items. Having clean photo shots of these items as well as others were needed to begin her social media posts and website listings.

07.

The Chateau Storytelling • Adobe Illustrator & XD The Chateau’s website homepage serves as the virtual gateway to their ski resort, captivating potential visitors and enticing them to experience the snow-covered paradise. When going on a vacation to paradise, finding the right place to stay is always the first step. Having a hotel that goes above and beyond with accommodations and activities will always catch the eyes of soon-to-be travelers. This fictitious hotel company takes on the challenge of providing necessary information while being simple to survey by the viewer. The homepage layout is made specifically for those who are looking for an upscale ski experience without having to look past a homepage.

The Summit Awaits Home

Ski Packages

About

The Chateau

The Summit Awaits Family Fun Bring the entire family on the trip of a lifetime. We offer a wide variety of activities for those of all ages.

Family Fun Check Us Out

Bring the entire family on the trip of a lifetime. We offer a wide variety of activities for those of all ages.

The Summit Awaits Check Us Out

Love is in the Snow We have the perfect adventure for you and

Family Fun

your signiﬁcant other. Enjoy snow ﬂurries with the one you love.

Bring the entire family on the trip of a lifetime. We offer a wide variety of activities for those of all ages.

Love is in the Snow Check Us Out

We have the perfect adventure for you and your signiﬁcant other. Enjoy snow ﬂurries with

Check Us Out

the one you love.

Check Us Out

Rest and Rela ation

Love is in the Snow We have the perfect adventure for you and

Snow fun isn’t all we specialize in. Take a look

your signiﬁcant other. Enjoy snow ﬂurries with

at the fun features we offer while you enjoy

the one you love.

your stay.

Rest and Rela ation

Check Us Out

Snow fun isn’t all we specialize in. Take a look at the fun features we offer while you enjoy your stay.

Check Us Out

Rest and Rela ation Snow fun isn’t all we specialize in. Take a look at the fun features we offer while you enjoy

Smaller is Better

your stay.

For us at The Chateau, smaller is better. We only feature

While designing, royalty free images were placed within over a hundred rooms to ensure we provide one on one

Check Us Out

assistance to make sure your stay is stress free.

Smaller is Better For us at The Chateau, smaller is better. We only feature

a carousel near the footer. These alternating images are

over a hundred rooms to ensure we provide one on one assistance to make sure your stay is stress free.

Smaller is Better

accompanied by comments that also change depending

For us at The Chateau, smaller is better. We only feature

on the image that’s landed on the home page.

over a hundred rooms to ensure we provide one on one assistance to make sure your stay is stress free.

en oy ma velous fine dining

ma e memories with friends

em ra e nature around you

Reviews

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum

605 E Dean St, Aspen Co 81611

Reviews Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum

605 E Dean St, Aspen Co 81611

08.

Hungry Hog Diner Branding • Editorial • Adobe Illustrator & InDesign Developing cohesive branding for Hungry Hog Diner ensures a memorable dining experience, from the first glance to the last bite, leaving a lasting impression on food enthusiasts. Diner style restaurants have always been a staple when it comes to American food. A classic burger and fries from a mom and pop dine-in only establishment is something we’ve all enjoyed at some point in time. Accompanied by the food are the neon signs, cushioned seats, and slightly worn laminated menus. Hungry Hog Diner brings that classic Americana feel through branding and menu product design. While working with a team of culinary students to bring to life the aesthetic of this mid-western diner, weekly meetings on project progress ensured advertising, logo design, and visual coding for menus and table tops were cohesive.

HUNGRY HOG DINER

DELI Pulled Pork Sandwich

Braised pulled pork butt, pickled red cabbage, house-made B&B pickles, BBQ sauce, served on a pressed brioche bun

Chickpea Salad sandwich

Pickled red onions, bell peppers, shaved carrots, sliced tomato, served on white bread

Turkey Club

Turkey with house cured bacon, garlic aioli, lettuce and tomato, served on white bread

SIDES

GRILL 5 oz Eye of Round Steak

Grilled Medium, Classic Steak Sauce

Mushroom Stuffed Chicken Thighs Stuffed with sauteed mushrooms

Classic American Turkey Burger

Tomato-bacon jam and a sunny side up egg served on a brioche bun with torched cheddar cheese and house-made pickles

SIDES

Hand-cut Potato Wedges

Coleslaw

Fried and topped with shredded parmesan cheese

Macaroni salad

Roasted asparagus wrapped in house cured bacon

Green and red cabbage, kale, marinated vinegar base

Bacon Wrapped Asparagus

Mayonaise sour cream base, shallots, and bacon

SALAD

Caesar salad

Shaved parmesan, herbed croutons and a house-made creamy caesar dressing

SOUP

Butternut Squash Soup

Roasted squash seeds, fried sage, and sour cream

BOWLS

Loaded Home-Fry Bowl

Home fries loaded with bacon, cheddar cheese, green onions, fried egg, pickled poblanos, sourcream, and red pepper coulis

Lentil and Root Vegetable Bowl

Lentil bowl with a creamy chickpea puree, julienned sweet potato and carrots with roasted parsnips and turnips, served with crispy oven baked kale

DRINK

Apple Iced Tea

DESSERT

Chocolate Chip Cookies

09.

Brown Acceptance Package Package Design • Adobe Illustrator, InDesign, & Photoshop The craftsmanship of Brown University’s acceptance package for football showcases dedication to achievement and education, mirroring the commitment expected from their student-athletes. “Congratulations, you’ve been accepted” is a phrase we’ve all appreciated or sought after when applying to a college or university. Along with an acceptance paper, many colleges provide accompanying merchandise, campus layout info, and other swag as incentives for applying. When creating this fictitious acceptance package for Brown University, I thought from the perspective of a student accepted with a football scholarship. Included in the box is necessary merchandise, an acceptance letter and advisor contact, and branding related to the football team.

After sliding open your acceptance package, you’re greeted with a variety of Brown branded amenities. Most importantly of which would be your acceptance folder pictured here.

In this folder would contain your personalized acceptance letter, essential college item checklist, parent bumper sticker, football themed planner, and the business card of your academic advisor.

10.

Amore: rose and flower shop Branding • Logo Design • Adobe Illustrator & Photoshop Designing the Amore logo in different mediums not only shows its marketing potential but also allows for the right selection that fit’s the brands visual purpose. A brand is the most effective with a logo that fits their overall aesthetic and purpose. Troubleshooting logo variations is essential process to determine what represents a brand the best. The challenge with this fictitious flower shop was selecting the variety of mediums and creating logos that utilized similar attributes while each having their own disposition. Each medium having it’s own constraints emphasizes the need to take a different creative approach when designing for that medium.

Responsive

Handwritten

Geometric

Minimalist

Negative Space

Adaptive

Vintage

Fall in love with our roses

A kiss only needs tu-lips

11.

Skateboard Magazine Excerpt Editorial • Photography • Adobe Illustrator & InDesign Creating an editorial piece based on establishing local skate parks helps bring community awareness to your interest as well as providing the steps needed to be complete in order for it to come to fruition. Rhode Island is home to a well connected skateboarding community. With parks stretching from Cranston all the way to Pawtucket, it’s easy to collect supportive images to use for the excerpt. This project was influenced by magazine spreads that were based on skateboarding and the underlying challenge of building a skate park. In order to put an emphasis on building locally, photography taken from university’s own local skate park, Trinity Mews Skate, were used. Supporting vectors were also made in order to assist in the visual description within one of the layouts.

Contact swegos.graphics@gmail.com 240-603-9345 oswegonewman.com linkedin.com/in/ owegos-graphics/

Thanks for reading! Hope to hear from you!