Brand Guidelines
Our Values
Integrity, Openness, Excellence and Belonging
Our Vision
Osteopathy is an integral and valued part of Australian healthcare.
Our Purpose
We support our members and osteopathy by advancing excellence in practice, education, and research to enhance the health and care of all Australians.
Brand overview
Osteopathy Australia is the peak body representing the interests of osteopaths, osteopathy as a profession and consumer’s right to access osteopathic services. Osteopathy Australia is a national organisation that works and lobbies in all states and territories.
Osteopathy Australia provides a unified voice in promoting, advocating and representing osteopathic healthcare; whilst delivering quality educational and professional support. Our core work is liaising with state and federal government, all other statutory bodies regarding professional, educational, legislative and regulatory issues as well as private enterprise. Our role is also to increase awareness of osteopathy and what osteopaths’ do.
Our branding is important for our work and reputation. The focus of our identity is a holistic approach. “O” stands for “Osteopathy” and for the holistic practice, being the optimal functioning of all systems of the body leading to better health. Moreover, the Osteopathy Australia logo represents the unity of the Association (blue), its members (light blue) and external audience (governmental bodies and patients).
We created this document to help communicate our branding guidelines to members and partners seeking to feature Osteopathy Australia. We need to ensure that our brand maintains a consistent look and feel no matter where in Australia and overseas it’s seen. This requires strict dedication to standards. The guide is provided to keep the brand focused and unique.
The Osteopathy Australia logos are registered trademarks.
Logo basics
Full colour logo
Our logo is the touchstone of our brand and one of the most valuable assets. We must ensure proper usage.
The horizontal logo is the primary logo and the first preference for applications, the vertical logo can be used if the horizontal logo doesn’t fit.
The Osteopathy Australia logo is trademarked and must always appear with the TM symbol as part of the lockup.
All third parties must complete, sign, and return the Osteopathy Australia Logo Usage Form before using the logo in any materials. For more information email comms@osteopathy.org.au
Logo minimum size
Logo clear space
Logo use on backgrounds
The full-colour logos should be used only on white, or black backgrounds.
Avoid using full-colour logos on photographs unless the logo sits on a black or white area of the image.
Full colour reversed
Mono logo use on backgrounds
The full-colour logo will not perform well on photography and coloured backgrounds. In those cases, the single-color logo should be used.
Black White
Brand colours
Primary colours
Navy
C100 M92 Y32 K29
R0 G36 B94 #00245E
Mid blue
100C 75M
R0 G84 B166 #0054a6
R32 G196 B244 #20c4f4
Text colour
Dark grey
C68 M61 Y59 K46
R64 G64 B65 #404041
Mid grey
C45 M36 Y35 K1
R147 G149 B152 #939598
White
C0 M0 Y0 K0
R255 G255 B255 #ffffff Cyan 65C
Website colours
The Osteopathy Australia website colour palette has been developed to ensure a consistent, accessible and recognisable digital presence across all web platforms. These colours are derived from the core brand palette and optimised for on screen use, including readability, contrast and flexibility across layouts and devices.
Primary brand colours should be used particularly for navigation, headings, calls to action and key brand moments. Tints are provided to allow designers and developers to create depth, contrast and variation while maintaining brand integrity. When using website colours, accessibility should always be considered, ensuring sufficient contrast between text and background colours.
Only the colours and tints specified in these guidelines may be used for Osteopathy Australia digital products unless otherwise approved by the communications team.
G196 B244
Brand fonts
Brand fonts: Montserrat
Download font here Myriad Pro
Download font here
Montserrat Bold
Sentence case
Size: 4 x body copy
Leading: Auto
Montserrat Bold
Sentence case
Size: 2 x body copy
Leading: Auto
Montserrat Light
Sentence case
Size: 10pt
Leading: 14pt
Myriad Pro Light
Sentence case
Size: 10pt
Leading: 14pt
Main heading
Sub heading
Body copy option 1 - volest, comnimi liquam anditem eicia quid minissin re pratios arciatemos quis eos voluptiorum, alia volorerum, si bla voluptas arcius molo quis none quiae nobit re vendebit hicient, eaquis doluptat quati odipienem.
Body copy option 2 - volest, comnimi liquam anditem eicia quid minissin re pratios arciatemos quis eos voluptiorum, alia volorerum, si bla voluptas arcius molo quis none quiae nobit re vendebit hicient, eaquis doluptat quati odipienem.
Montserrat Regular
Sentence case
Size: 10pt
Leading: 14pt
Reversed body copy volest, comnimi liquam anditem eicia quid minissin re pratios arciatemos quis eos voluptiorum, alia volorerum.
Myriad Pro Regular
Sentence case
Size: 10pt
Leading: 14pt
Reversed body copy volest, comnimi liquam anditem eicia quid minissin re pratios arciatemos quis eos voluptiorum, alia volorerum.
Brand swirls
Primary swirl combinations
Our primary swirl combinations are a key expression of the Osteopathy Australia identity, representing flow, balance and whole-of-body health. To maintain brand integrity, only the approved combinations shown here may be used, and they must not be altered, recoloured, or reconfigured.
Osteopathy Australia sub brands
Osteopathy Australia sub brands
Osteopathy Australia comprises several sub-brands that support the diverse needs of our members, partners, and wider professional community. Our internal brands include the Osteopathy Australia Research Foundation, Spark and Seeding Grants, OsteoTalk, eLearning, and OsteoBrain, each designed to enhance professional growth, research and education.
We also offer a range of commercial endorsement opportunities through our Endorsed Courses, Endorsed Products, and Partnership Programs. These initiatives are available to members delivering their own CPD as part of a business venture, as well as external organisations seeking official endorsement.
For more information on any of these options, please contact comms@osteopathy.org.au or visit www.osteopathy.org.au
OSTEOPATHY AUSTRALIA SUB BRANDS
COMMERCIAL ENDORSMENT AND PARTNERSHIP
Osteopathy Australia Research Foundation logo
Osteopathy Australia Research Foundation (OARF) is a standalone brand and features unique brand colours, fonts and design elements, separate from the Osteopathy Australia Branding.
DM Sans
C100 M94 Y31 K21
R36 G46 B100 #242e64
C73 M69 Y26 K8
R90 G89 B131 #5a5983
Gradient direction
C0 M0 Y0 K90
R65 G64 B66 #414042
Osteopathy Australia
‘Osteo Talk’ logo
This logo is flexible in terms of colour treatments. The option is there is change or recolour as the creative requires.
Osteopathy Australia Endorsed Course logo
Osteopathy Australia Endorsement logo
Australia Partnership logo
Osteopathy
Osteopathy Australia ‘Osteo
Brain’ logo
Osteopathy Australia E-Learning logo
Osteopathy Australia Spark logo
Osteopathy Australia Seeding Grant logo