SWEETS
&TREATS
5 Mistakes That Can Sink an Emerging Brand
For emerging brands, outsourcing
Xochitl: Rooted in Tradition
An inter view with Carlos Salinas, Founder, Xochitl
The Wisconsin Cheese Company ( Wisconsin’s Best, LLC) delivers premium Wisconsin cheese and meat snacks built for today ’s grocer y, convenience, mass, alt channel, deli and grab -and- go marketplaces.
Headquar tered in Oregon, Wisconsin, the company has been producing pre
M ismatched par t-
failures, supply chain paralysis and erosion of brand equit y Here are the five most devastating mistakes brands make during selec tion, and how CoPack Connect helps navigate them.
Continued
D arrell Lea Innovates with Real Twists
Air LLC Evolves with Industr y
BOOTH #3773
ST: What originally inspired you to star t Xochitl?
CS: The ins p i r a t i o n came from my family I grew up in M exico Cit y s u r ro u n d e d by incredible spices, chiles and condiments. My great- grandmother made an authentic A ztec salsa using chipotle peppers – a recipe passed down through generations I learned the full process and craftsmanship behind it,
BOOTH #4809
Continued on Page 20
Darrell Lea, the Australian confec tioner y brand best k nown for its Soft Australian Licorice, is putting its own spin on a classic candy for mat with the launch of its Real Twist range
Available in an ex tra-long twist ropest yle candy, Real Twists delivers Darrell Lea’s signature sof t, chew y texture and bold fruit y flavor and is available in t wo c r o w dp l e a s i n g
options: Strawberr y and Pink Lemonade
Convenience is also central to R eal Twist ’s proposition Packaged in 7-ounce
Since 1996, Alternative Air LLC has built its reputation on one core pr inciple: Evolve with the industr y As the gourmet chocolate and confectioner y market has transformed into a luxur y- driven, expe-
changing retail trends while maintaining precise climate per formance
O ver the past two decades, consumer Alternative
Hidden Valley Ranch L aunches New Flavors
R esponding to a new generation of home cooks who crave both diverse ingredients and bold flavors, H idden Valley® R anch announced the launch of three new produc t innovations including H idden Valley R anch with Avocado Oil, restaurant-inspired YumYum R anch and Parmesan R anch Seasoning
This latest expansion of the brand ’s por tfolio was developed to satisfy a variety of palates and meet dynamic lifest yles, offering a trio of flavor-for ward options designed for ever y occasion
“ We craf ted this lineup to give consumers more flexibility and creativity in the k itchen,” said Daniel Schear, Direc tor
For Oh!asis™, this isn’t just a business stor y – it ’s a family one
Oh!asis has long been recognized for delivering premium tropical confections that resonate with consumers and drive strong per formance on shelf Today, the brand enters a new chapter – one defined by thoughtful par tnership, longterm stewardship and a renewed focus on operational excellence Las Olas Confec tions and Snacks has par tnered with family- owned Zeno’s B oardwalk Sweet Shop to suppor t the
BOOTH #3454
BOOTH #2331
SWEETS&TREATS
Hayden Valley Foods Making S nacking More Exciting
By Travis Hobbs, President, Hayden Valley Foods
Hayden Valley Foods brings bold energy and innovation to the snack and confectioner y world, positioning itself as a dynamic and reliable player in a highly competitive focus on q versatilit y, Foods offe pressive ran
p r o d u c t
d e s i g n e d to satisfy a wide var ie tastes and ences. Our cludes e premium m flavor-packed pretzels to indulgent chocolate confec tions and carefully crafted trail mixes Each product is developed with attention to detail, ensuring a balance of taste, tex ture and visual appeal that resonates with today ’s con-
sumers.
One of the key strengths of Hayden Valley Foods is the flexibility we provide to our customers For par tners looking to purchase in bulk , HVF offers convenient large -scale options that maintain consistenc y and quality across ever y order At el in pr ivate ak ing us an for brands expand or entiate their produc t of-
f e r i n g s
Whether a pany already established or is star ting VF’s exper ilosely with clients to bring their vision to life From concept development to final production, we are sk illed at transforming ideas into shelf-ready produc ts that stand out in the marketplace
I n a d d i t i o n t o o u r c u s t o m s o l u t i o n s,
Unleash
Your Taste Buds with C inco De Mayo C hamoy Infused Gummies
CDM Brands, a pioneer in Chamoy Cocktail R im Dressing first launched at the star t of the pandemic, is now transforming traditional gummy candy by infusing it with their proprietar y chamoy flavoring The result is a bold, tangy and sweet experience that keeps consumers coming back for more
CDM Brands was established in 2019 by t wo par tners with deep roots in the M ichelada Cup business dating back to 2012 After par ting ways with their previous brand, one of the par tners introduced Chamoy Rim dips, which quick ly gained attention and took the market by sur pr ise B y 2020, consumers ever ywhere began creating their own versions at home.
Recognizing that these homemade ef-
for ts could only be produced in small quantities, CDM Brands identified an oppor tunity to scale the categor y Fast for ward to 2026, and the Cinco De M ayo line of R im dips has become the No 1 selling produc t in its categor y. R etur ning to their roots, CDM Brands also launched the Original Ready To G o M ichelada M ix with six prer immed cups –widely regarded as one of the most in-
standout example is our Ever yday Pretz
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suggested retail pr ice range of $2 95 to $ 4 , t h e E v e r y d a y P r e t z e l s s t r i k
Ultimately, Hayden Valley Foods is committed to making snacking more exciting without compromising reliability
Our combination of product variety, customization capabilities and consistent execution allows us to meet the evolving demands of both consumers and business par tners B y blending creativit y with dependable results, HVF continues to build a reputation as a trusted name in the snack and confec tioner y industr y
For more information, go to www hayden valleyfoods com, call 855 429 3361, email customerser vice@haydenvalleyfoods com or stop by booth #2361
novative pack aging concepts on the mixer shelf
While M ichelada mixes and r im dips naturally peak dur ing spr ing and summer, the brand set out to develop a produc t with year-round appeal. Chamoy and chili-infused gummy candy was not new to the market, with origins in Texas and companies like Alamo Candy leading ear ly produc tion
the “dulce enchilado” categor
White Castle Brings the Bacon to Freezer Aisles Nationwide
White Castle first introduced the Cheddar Bacon Cheese Slider last year as par t of a retail variety pack available only in Walmar t stores. The new slider proved so popular that White Castle introduced it in Januar y as a stand-alone item at C VS stores across the countr y They are now available at Alber tsons, Safeway and other grocer y stores
The Cheddar Bacon Cheese Slider features 100% beef and savor y steamgr illed onions topped with a slice of
cheddar-flavored cheese made with real bacon pieces, all ser ved on White Castle’s signature fluffy bun. The result is big, bold flavor in ever y bite, a craveable combination that br ings a nex t-level snack ing experience to the freezer aisle “ White Castle is constantly keeping a pulse on the flavors consumers find most indulgent and satisfying, and bacon continues to top that list,” said Sarah Paulson, Direc tor of R etail M ar keting, I nnovation at White Castle.
“I t ’s why White Castle has remained a trusted brand for craveable food for 105 years With the Cheddar Bacon Cheese Slider, we’re deliver ing the smok y, savor y flavor shoppers love, mak ing it available in more stores and offering multiple pack sizes that make it even easier for Cravers to enjoy White Castle at home ” The Cheddar Bacon Cheese Sliders are offered in a variety of pack age sizes, giving consumers the flexibilit y to choose the quantit y that ’s r ight for
candy produc tion, allowing them to in-
Cinco
ayo Candy now features nine standout flavors that clearly separate it from the competition. Pack aged in a vibrant, resealable 6- ounce bag, the produc t commands attention on both shelves and peg hooks With established distribution through major C-store par tners like CORE MARK and grocer y leaders such as KeHE, the brand is positioned for expansive growth and widespread consumer reach.
For more information, go to w w w cdm candy com or stop by booth #1514
them They continue to be featured in the Cheese Slider Variet y Pack , which also contains Jalapeño Cheese Sliders and Classic Cheese Sliders As a pioneer in br inging restaurantquality Sliders to retail freezers, White Castle continues to deliver the flavors consumers crave while driving growth in the frozen sandwich categor y
For more information, go to w w w whitecastle com
Xochitl Elevates Its C lassic Tor tilla C hips with Avoc ado O il
For over 30 years, Xochitl has set the standard for premium tor tilla chips –celebrated for their thin, crispy tex ture, authentic M exican craf tsmanship, and unwaver ing commitment to qualit y –wrapped up in their signature craf t paper bag As ingredient transparenc y and oil choice continue to influence purchasing decisions, Xochitl is proud to introduce the nex t evolution of its por tfolio: tor tilla chips now crafted with avocado oil.
As consumers become increasingly ingredient-aware, oils have taken center stage in purchasing decisions Avocado oil has emerged as a favorite for its clean profile, high smoke point and neutral flavor – qualities that align seamlessly with Xochitl ’s commitment to qualit y without compromise. For the brand, the decision was a natural ex tension of its philosophy, not a depar ture from it
Xochitl’s chips are crafted using timehonored methods, beginning with whole corn kernels steeped in limewater, ground into masa and rolled thin for a light, crispy tex ture The introduc tion of avocado oil enhances this process without altering what has always set Xochitl apar t: authentic corn flavor, satisfying crunch and a chip designed to complement – rather than overpower –fresh salsas, guacamole, and wholesome dips
From a retail and categor y perspec -
tive, the transition reflec ts broader momentum toward recognizable, trusted oils Consumers are reading labels more closely than ever, and avocado oil has become a clear signal of modern quality across natural, conventional and specialt y channels B y adopting avocado oil, Xochitl strengthens its relevance with today ’s shopper while honor ing the brand equity it has built over three decades
M ost impor tantly, the upgrade required no compromise. Xochitl chips are still made for the moments that br ing people together – from ever yday snacking to social get togethers with friends and family The move to avocado oil simply reinforces the brand ’s longstanding promise: premium ingredients, authentic craftsmanship and chips that taste as good as the moments they ’re par t of
As the tor tilla chip categor y continues to evolve, Xochitl’s shif t to avocado oil represents a thoughtful step for ward –one that balances tradition with progress and meets today ’s expec tations without losing sight of what matters most. You can find Xochitl ’s new tor tilla chips made with avocado oil on shelves, along with its new Spic y Lime and Nacho flavors
For more information, go to w w w xochitl com or stop by booth #3454
Introducing S park Banana Taffy
AdvoCare International, LLC, a leader in health and wellness products, introduced Spar k® Banana Taffy, a playful, nostalgiapacked limited-time flavor that tastes like your favor ite childhood candy with the clean energy you count on Released on April Fool ’s Day, this flavor may sound like a joke, but trust us it ’s the real deal
Spark Banana Taffy brings a smooth,
Oh!asis S till Taking Consumers to Paradise – Now with a S tronger Foundation
Oh!asis™ has long been recognized for delivering premium tropical confections that transpor t consumers to a paradise getaway with ever y bite While the brand has evolved through its rebrand, its promise remains unchanged: deliciously unique tropical indulgences that per for m on shelf and resonate with shoppers
Today, Oh!asis enters its
bet ween Las Olas Confec
n e rship reinforces the brand’s o p e r a t i o n a l fo u n d a t i o n w h i l e p re s e r v i n g e ve r y -
t h i n g c o n s u m e r s a l re a d y
love
sweet, candy-shop t wist to the classic Spark formula, delivering the same trusted blend of vitamins, amino acids and mental-focus suppor t. Banana Taffy is a flavor that feels like digging into your Halloween stash or visiting the corner store with a pocketful of change It ’s bright, it ’s fun and even dentist-approved “Banana Taffy is one of those flavors
Ye a r h o n o r s at i t s l a u n c h , t h e p ro d u c t
has continued to grow thanks to its unm i s t a k a b l e p ro f i l e : f re s h c a s h e w s b l e n d e d i n t o a c r u n c hy b u t t e r a n d brown sugar base with hints of sea salt and coconut. B est descr ibed as a tropical t wist on br ittle, it is truly differentiated in a crowded categor y.
As par t of this new par tnership, the
The produc ts themselves remain exac tly as fans remember them Oh!asis
Coconut Patties continue to feature the or iginal, award-winning recipe – extraordinarily creamy shredded coconut dipped in a rich dark chocolatey coating that is unmatched in the mar ketplace. The result is a timeless confec tion that delivers indulgence, escape and strong repeat purchase appeal
One area of focused growth is snacks i z e d C o c o n u t Pa t t i e s D e s i g n e d f o r
m o d e r n s n a c k i n g o cc a s i o n s, t h e s e i n -
d i v i d u a l l y w r a p p e d p o r t i o n s d e l i v e r
j u s t 1 0 0 c a l o r i e s p e r p i e c e , m e e t i n g
co n s u m e r d e m a n d fo r p e r m i s s i b l e i n -
d u l g e n ce a n d p o r t i o n - co nt ro l l e d co n-
v e n i e n c e Fo r r e t a i l p a r t n e r s , t h e
f o r m a t c r e a t e s a d d i t i o n a l c o n s u m p -
t i o n o c c a s i o n s , s u p p o r t s p r e m i u m
p r i c i n g a n d o f f e r s s t r o n g o n - t h e - g o
a p p e a l – d r i v i n g i n c r e m e n t a l s a l e s
w i t h o u t s a c r i f i c i n g i n d u l g e n ce.
T h e s a m e p h i l o s o p hy a p p l i e s t o
Oh!asis Kettle K runch, for mer ly k nown
a s Co c o n u t I s l a n d Co c o n u t C a s h e w
Crunch The recipe remains unchanged
– a n d fo r g o o d re a s o n S i n c e e a r n i n g
b o t h s o f i ™ a n d M I N PA Pro d u c t o f t h e
that instantly transpor ts you back to childhood,” said Christina Helwig, Chief Executive O fficer of AdvoCare “I t ’s nostalgic, it ’s unexpec ted and launching it on April Fool’s Day just made sense The best par t is that it ’s no joke – it really does taste like candy while deliver ing the clean energy Spark is k nown for.”
From early-morning hustle to late -day slumps, Spar k Banana Taffy gives you that candy-shop lift you want minus the sugar crash
Oh!asis por tfolio will also expand to include Zeno’s Wor ld ’s M ost Famous Taffy™ – a produc t with decades of consumer recognition and proven demand
The addition brings a complementar y, high-velocit y confec tion to the lineup while maintaining the same commitment to quality, consistenc y and indulgence
For chains, distributors and manufactur ing par tners, this nex t phase of Oh!asis represents continuit y with added capabilit y Proven for mulas are protec ted, brand equit y is respec ted and the infrastructure behind the brand is strengthened to suppor t reliable execution, consistent quality and long-term growth
As Oh!asis looks ahead, priorities remain clear : suppor t retail sell-through, invest responsibly in brand and operations, and collaborate with par tners who value dependabilit y and shared success.
For more information, go to www lasolas brands com, call 407 816 9944, email orders@lasolasbrands com or stop by booth #2061
Each ser ving of Spar k provides 120mg of caffeine, like a small cup of coffee, along with a powerhouse blend of vitamins and minerals
Spark Banana Taffy is available now at AdvoCare com in both 42-serving canisters and 14-stick packs, but only for a limited time. Grab yours before this sweet throwback disappears – no fooling.
For more information, go to w w w advocare com
L as Olas ’ Manufac turing Exper tise Makes It an Extraordinar y Private L abel Par tner
Behind ever y great confec tion is a manufac tur ing par tner who understands that quality, consistenc y and execution are non-negotiable For decades, Las Olas Confec tions and Snacks has built its reputation on exac tly that foundation – delivering premium confec tions that meet the highest standards while per for ming reliably at scale.
Las Olas has long been k nown for craf ting beloved brands suppor ted by superior ingredients, outstanding freshness and uniquely distinc tive flavors What many par tners may not realize is that the same discipline behind these iconic brands has also made Las Olas a trusted private label and co-manufacturing par tner for premium confec tion programs nationwide
Today, Las Olas operates across three specialized manufac turing facilities totaling 30,000 square feet in Daytona Beach, Florida – the World’s Most Famous Beach® This multi-facility footprint allows for focused produc tion environments, operational flexibility and purposeful separation of processes All finished products ultimately run through a centralized, SQF Level 2–cer tified facility, ensuring consistent food safety standards, quality control and regulator y compliance across ever y program
are comprehensive and turnkey Operations suppor t ex truding and enrobing, molding, k itchen and table produc tion, taffy manufac tur ing, and high-speed pack aging lines designed to meet today ’s retail standards Confection produc tion includes br ittle and toffee,
Alternative Air LLC: The C ritic al Role of Temperature and Humidity Control in Gourmet C hocolate D isplays
Las Olas cur rently produces confections for its own por tfolio of brands, including Oh!asis™ (for mer ly Anastasia® and Coconut Island®), Williams & B ennett®, as well as a wide range of private label programs. The por tfolio has also expanded to include Zeno’s Wor ld ’s Most Famous Taffy™, adding a high-velocity, heritage confection with decades of proven consumer demand This blend of branded and private label produc tion ensures a deep understanding of both brand stewardship and retailerspecific requirements.
Manufacturing capabilities at Las Olas
fudge, French and European-style meltaway truffles, molded chocolates, buttercreams, bars, compound and chocolate bark , and traditional taffy Pack aging capabilities include flow wrap, form-sealed bags, stand-up gusset pouches, paper board boxes and plastic containers – providing flexibility across for mats, channels and pr ice points. Capacities are scalable, with selec t processes capable of producing tens of thousands of units per eighthour shif t, mak ing Las Olas a strong fit for both emerging pr ivate label programs and national rollouts
As Las Olas continues to invest in its people, processes and par tnerships, the focus remains clear: dependable execution, transparent collaboration and long-ter m success for ever y par tner ser ved
For more information, go to w w w lasolas brands com, call 407 816 9944, email orders@lasolasbrands.com or stop by booth #2061.
Tastee Apple Inc. Expands Confec tioner y
Footprint with S trategic Acquisition
Tastee Apple I nc , a long-standing leader in the confec tioner y and specialt y treats industr y, announced its strategic acquisition of Ar t of Sucre LLC, the viral cotton- candy brand k nown for its signature Cotton Candy Glitter Bomb dr ink toppers and elevated sugar creations. The acquisition mar ks a significant milestone for both of the Ohio -based companies, strengthening their shared vision to bring innovative,
joy-filled products to consumers nationwide
As par t of the transaction, Ar t of Sucre
Founder Emily Harpel will remain with the company as Chief Brand O fficer, continuing to lead produc t innovation, brand creativity and social stor ytelling. Harpel’s role ensures that Ar t of Sucre’s distinctive voice, elevated aesthetic and highly engaged digital presence remain core to its growth strategy under Tastee
In the world of gourmet chocolate, presentation may capture attention, but proper temperature and humidity control secure the sale. Alternative Air LLC has specialized in climate - controlled display cases designed specifically to protec t high- end chocolates while enhancing their visual appeal For chocolatiers and specialt y retailers, this balance bet ween aesthetics and environmental precision is essential for maximizing profits and minimizing produc t loss.
Chocolate is highly sensitive to environmental changes When exposed to
image that gour met brands wor k hard to build.
Alternative Air addresses these challenges with climate - controlled displays engineered to maintain optimal chocolate temperatures between 63 degrees Fahrenheit and 68 degrees Fahrenheit, along with carefully regulated humidity levels This stabilit y ensures that products maintain their shine, flavor integrity and overall appearance from the moment they are placed in the case to the moment they are sold
The financial impac t of proper environmental control is significant When chocolate maintains its visual per fection, it commands premium pricing and strengthens customer confidence. Shiny, well-preser ved truffles and bars
Apple’s expanding umbrella
Founded in Ohio more than five decades ago, Tastee Apple Inc has built a strong reputation for deliver ing the highest quality caramel apples and seasonal treats across major retailers nationwide. With this acquisition, Tastee Apple fur ther accelerates its growth strategy by expanding into the emerging premium confec tion and beverageenhancement categories
The acquisition reflec ts both brands’ commitment to innovation, operational
are far more likely to drive impulse purchases than produc ts showing signs of bloom or temperature stress. Consistent presentation reinforces a brand’s quality standards and encourages repeat business
Equally impor tant is the reduc tion of produc t waste Temperature fluc tuations in standard refrigeration or uncontrolled retail environments often lead to spoilage, shr ink age and unsellable inventor y. By investing in precision- controlled display cases, retailers dramatically ex tend produc t longevit y and reduce costly losses O ver time, this translates into improved margins and a stronger return on investment
Alter native Air ’s approach demonstrates that climate control is not merely a technical feature; it is a strategic business tool. B y combining elegant glass designs with advanced environmental engineering, the company helps gourmet chocolate retailers protec t their inventor y, enhance produc t presentation and create an exceptional in-store experience
I n a competitive luxur y mar ket, protec ting qualit y is protec ting profit. Through precise temperature and humidit y control, Alter native Air enables chocolatiers to maintain produc t excellence, minimize waste and ultimately maximize sales per formance
For more information, go to w w w .aafixtures.com or stop by booth #3773.
excellence and continued expansion into new retail and exper iential channels By combining Ar t of Sucre’s moder n, social-first approach with Tastee Apple’s robust manufac turing and distr ibution capabilities, the companies aim to accelerate product development and increase availability of fan-favorite offerings across the United States The transac tion closed in Q4 2025
For more information, go to w w w ar tofsucre com
Breakout Kids ’ S nack Brand c adootz!
S ec ures S eed
Funding
cadootz!, the fast- growing, better-foryou k ids’ snack brand founded by food entrepreneur, creator, cook book author and Co - Chief Executive O fficer of cadootz! R achel Mansfield and her husband and Co - Chief Executive O fficer of cadootz! Jordan Carpenter, announced it has raised $3M+ in seed funding to fuel the brand’s nex t phase of growth
The round was led by Selva Ventures, the early-stage fund that invests in top better-for-you brands such as M id-Day Squares and Grüns Selva Ventures was founded by Kiva Dick inson, who is also a Co -Founder of cadootz The round also had par ticipation from additional strategic investors aligned with the brand ’s mission to redefine better-foryou snack ing for families.
Since launching direc t-to - consumer in Januar y 2026, cadootz!’s debut line of crackers has seen immediate demand, with its first produc tion run selling out in under t wo hours – reflec ting strong early produc t-market fit and the enthusiasm of R achel’s engaged community cadootz! was created to solve a familiar challenge for modern families: finding snacks that kids love and parents feel good about The brand’s debut line of savor y crackers – available in Cheddar, Sea Salt, and R anch – delivers 5 grams of protein per ser ving and is cer tified organic, gluten-free, kosher, seed oil-free and made without gums, emulsifiers, artificial dyes or natural flavors. cadootz! is also the first cracker to receive the Clean
Label Project Purity Award cer tification
The newly raised capital will suppor t cadootz!’s upcoming national retail launch in June 2026, in par tnership with a major, to -be -announced retailer, which will make it easier for busy families to find cadootz! where they already shop The retail launch will also debut a new, family-friendly pack-type
“cadootz! has all the mak ings of a categor y- defining, generational brand,” says Kiva Dick inson, Founder & Managing Par tner at S elva Ventures and CoFounder of cadootz! “ We believe cadootz! will become the ultimate shor thand for trust in k ids’ snack ing: a moder n- day seal of approval for what families should feel good about R achel and Jordan aren’t building a produc t, they ’re building the platfor m that will set the standard across ever y for mat, ever y occasion and ever y pantr y ”
D evelopment of cadootz! began in 2023, drawing on R achel ’s more than decade -long career in the better-foryou food space and a deeply engaged community of over 1 5 million followers Alongside building cadootz! R achel is the author of Just The G ood Stuff and the for thcoming M ore Please! cookbooks, and together with Jordan, cofounded gr t sht ventures, through which they have invested in more than 25 emerging consumer brands
For more information, go to w w w.cadootz.com.
Butter finger, Baby Ruth & 100 Grand Ice C ream Candy Bars Make Their Nationwide Debut
I ndulgence is evolving, with layers of crunch and chew r ising to the top of what consumers crave Backed by data, Datassential ’s 2026 Trends R epor t names tex ture one of the year ’s top “New Classics,” reshaping how people think about indulgence Now that shift is hitting the freezer aisle: Wells Enterpr ises and Fer rero Nor th Amer ica launched Butter finger® Ice Cream Candy Bar, Baby Ruth® Ice Cream Candy Bar and 100 Grand® Ice Cream Candy Bar nationwide, bringing candy bar tex ture to real ice cream These multisensor y moments are defining snack abilit y across
C hic ago Impor ting Company Introduces Nordic Sweets Sweet Marshmallow S antas for
Holiday 2026
food culture, social channels and ever yday moments.
Each ice cream bar is built around the signature textural identity that has made its candy counterpar t a cultural icon:
• Butter finger Ice Cream Candy Bar features r ich Butter finger-flavored ice cream layered with the brand ’s iconic crispy peanut-butter crunch and blanketed in a smooth chocolatey coating. The crispety, crunchety peanut-butter y one - of-a-k ind experience hits immediately, and doesn’t quit
• Baby Ruth Ice Cream Candy Bar offers chew y nougat-flavored ice cream
Chicago Impor ting Company® is debuting Nordic Sweets® Sweet Marshmallow Santas at this year ’s show The launch brings the momentum of the Swedish candy craze into the Christmas season with a festive candy rooted in authentic holiday tradition
As Swedish candy continues to capture the attention of U.S. shoppers, Nordic Sweets Sweet M arshmallow Santas give retailers a way to car r y that excitement into the 2026 holiday season with a produc t that feels both on-trend and rooted in tradition I nspired by the Swedish sk umtomtar tradition, which literally means “foam Santas,” the candies reflec t a beloved par t of Sweden’s Chr istmas culture Pink-and-white Christmas foam candies have been par t of the season since the 1930s, and the Santa-shaped st yle recognized today took hold in the 1960s The tradition is even marked by Skumtomtens Dag, or “Foam Santa Day,” obser ved on December 21, when skumtomtar are enjoyed as a festive treat and sometimes used to decorate holiday desser ts.
bring that energy into Christmas with a product that feels both fresh and rooted in tradition,” said Nanc y E Fino, Vice President of M ar keting at Chicago I mpor ting Company “Small in stature but big on raspber r y flavor, chew y tex ture and festive char m, they are a playful expression of Swedish holiday tradition and an easy way for shoppers to enjoy a little seasonal treat.”
Chicago Impor ting Company is exhibiting and offering samples of Nordic Sweets Sweet M arshmallow Santas at booth #3104 during the show, giving retailers, distributors and industr y par tners the oppor tunity to see and taste the produc t firsthand.
About Chicago Impor ting Company
Soft. Chewy. Authentic. Charming. Impor ted from Sweden, Nordic Sweets Sweet M arshmallow Santas are raspberr y-flavored marshmallow candies in pink and white, with the white ser ving as a nod to Santa’s beard Their Scandinavian-st yle silhouette with a pointed cap gives them a distinc tive look that makes them especially well-suited for holiday candy sets, gift-driven merchandising and seasonal displays that invite discover y and delight
“Swedish candy continues to generate excitement, and these Sweet Marshmallow Santas give retailers a way to
packed with whole roasted peanuts and ribboned with flowing caramel, all encased in a decadent chocolatey shell Ever y bite delivers a distinc t and evolving sensor y experience – chew layered on crunch layered on caramel
• 100 Grand Ice Cream Candy Bar delivers luxuriously creamy caramel-flavored ice cream embedded with crispy crunchies and finished with an additional layer of rich caramel beneath a chocolatey shell that makes ever y bar a com-
Founded in 1992 by Lars B er ntson, Chicago I mpor ting Company is a pr ivately held impor ter and distr ibutor based in subur ban Chicago, offer ing a curated por tfolio of specialty foods and confec tions sourced primarily from the Nordic region and select European markets to retailers and distributors nationwide As a long-standing member of the Specialty Food Association and the National Confec tioners Association, the company regularly exhibits at major industr y tradeshows and distr ibutor events throughout the year. The company ’s SQF Edition 9 Cer tification reflec ts its commitment to food safet y, quality and regulator y compliance
For more information, go to w w w chicagoimpor ting com or stop by booth #3104
plete sensor y event from first bite to last. Butter finger Ice Cream Candy Bar, Baby Ruth Ice Cream Candy Bar and 100 Grand Ice Cream Candy Bar are available in the frozen treat aisle at retailers nationwide Each flavor is sold in a pack of six at a suggested retail price of $5 99 All three bars are made with real ice cream and contain peanuts.
For more information, go to w w w wellsenterprisesinc com
Accelerating Time -to -Market:
The O regon Hazelnut Mountain
Bar S uccess S tor y
I n t h e c o m p e t i t i v e c o n f e c t i o n e r y i n -
d u s t r y, s p e e d to l a u n c h n e w p ro d u c t s
c a n m a k e a l l t h e d i f f e r e n c e B r o w n &
H a l e y, t h e i c o n i c m a k e r o f A l m o n d
R o c a ® a n d t h e b e l ove d M o u nt a i n B a r ® ,
r e c e n t l y d e m o n s t r a t e d h o w s t r a t e g i c
p a r t n e r s h i p s c a n d r a m a t i c a l l y c o m -
p re s s d e ve l o p m e nt t i m e l i n e s fo r i n n o -
v a t i v e h a z e l n u t c o n fe c t i o n s T h e n e w
O re g o n H a ze l n u t M o u nt a i n B a r, s e t to hit stores by August 2026, moved from c o n c e p t t o p r o d u c t i o n i n u n d e r f o u r
m o n t h s – a r e m a r k a b l e a c h i e v e m e n t t h at u n d e
g o n ( H G O)
The journey began over 20 years ago when Troy Johnson, now leading HGO, first approached Brown & Haley Multiple attempts over the years faced challenges related to supply consistenc y and scale. By 2024, however, HGO had transformed Under new ownership that integrated it with George Pack ing Company and Nor thwest Hazelnut Company, HGO emerged as a robust par tner with the capacity to meet major manufac turers’ needs As one of the wor ld ’s most efficient hazelnut processing companies, with a strong focus on valueadded products such as roasted kernels, diced nuts, pastes and pralines, HGO brought both reliabilit y and culinar y versatility to the table
When Johnson re - engaged with Brown & Haley, the timing was right He not only highlighted Oregon hazelnuts’ distinc tive r ich, butter y flavor-profile that complements chocolate beautifully, but also the scale to suppor t new produc t launch success To address internal concerns about line changeovers and new allergens, HGO proposed – and delivered – a low-r isk approach: full par tnership suppor t including R&D assistance, marketing materials and hazelnut products. The result? The recipe was
per fec ted on the ver y first attempt, pack aging and labeling were finalized quick ly and produc tion wrapped up in just three months.
This rapid success illustrates a key advantage for confec tioner y companies: par tner ing with HGO can significantly lower the time and risk associated with launching new hazelnut-based produc ts HGO’s integrated capabilities provide confec tioners with ready-to -use ingredients, technical exper tise and promotional suppor t that streamline development from ideation through commercialization I nstead of navigating supply shor tages or lengthy internal testing alone, manufacturers gain a true collaborator that accelerates ever y stage of the process
Confec tioner y professionals seek ing similar advantages are encouraged to visit the HGO booth #7002 at the Supplier ’s Showcase at this year ’s Sweets & Snacks Expo Learn how HGO’s exper tise and resources can accelerate your nex t hazelnut innovation While there, be sure to stop by the Brown & Haley booth to sample the new Oregon Hazelnut Mountain Bar. I nsiders are already calling it one of Brown & Haley ’s most successful innovations in decades, thanks to the exceptional taste and luxur ious tex ture delivered by premium Oregon hazelnuts
In today ’s fast-paced market, the right par tner doesn’t just supply ingredients, it helps you get to market faster. HGO is proving that long-ter m relationship building combined with modern scale and suppor t can tur n decades of persistence into success in a matter of months
For more information, go to w w w hazelnut com, call 503 432 1925, email marketing@hazelnut.com or stop by booth #7002.
Two Brands. O ne Bold Vision: Redefining
Flavor in the Candy Aisle
I n today ’s rapidly evolving candy market, consumers are look ing for more than just sweetness – they want bold, exciting flavor exper iences. That shif t has opened the door for brands that push boundaries and deliver something truly different That ’s exac tly what the team behind Chomis G omis set out to do
n d y b y
c o m b i n i n g p r e m i u m g u m m i e s w i t h
c h a m o y – a s a v o r y, t a n g y, s w e e t a n d
s p i c y s a u c e r o o t e d i n M e x i c a n c u l -
t u r e W h a t s t a r t e d a s a n e x p e r i m e n t
q u i c k l y g r e w i n t o a t h r i v i n g b r a n d ,
g a i n i n g t r a c t i o n a c r o s s m u l t i p l e
s t a t e s a n d r e t a i l e n v i r o n m e n t s . E y e -
c a t c h i n g p a c k a g i n g p a i r e d w i t h u n -
f o r g e t t a b l e f l a v o r h a s h e l p e d
C h o m i s G o m i s s t a n d o u t i n a
c r o w d e d m a r k e t , d r i v i n g s t r o n g r e -
p e a t p u r c h a s e s a n d c u s t o m e r l o y -
a l t y
As the brand continued to grow, one thing became clear : consumers weren’t just craving bold flavor – they were chasing intensity
That insight led to the creation of Super Sours
B u i l t b y t h e s a m e t e a m b e h i n d
C h o m i s G o m i s , S u p e r S o u r s w a s d e -
v e l o p e d t o d e l i v e r a c o m p l e t e l y d i f -
f e r e n t , h i g h - i m p a c t e x p e r i e n c e .
F o c u s e d o n e x t r e m e s o u r p r o f i l e s
a n d v i b r a n t , e n e r g e t i c b r a n d i n g , t h e
l i n e w a s d e s i g n e d t o c a p t u r e a t t e n -
t i o n o n s h e l v e s a n d c o n n e c t w i t h a
n e w w a v e o f c o n s u m e r s s e e k i n g m o r e i n t e n s e f l a v o r s e n s a t i o n s . T h e r e s u l t i s a p r o d u c t t h a t n o t o n l y s t a n d s o u t v i s u a l l y, b u t a l s o d e l i v e r s a p o w e r f u l p u n c h t h a t k e e p s c u st o m e r s c o m i n g b a c k To g e t h e r, C h o m i s G o m i s a n d
S u p e r S o u r s o f f e r r e t a i l e r s a c o mp e l l i n g c o m b i n a t i o n o f t w o f a s tg r o w i n g f l a v o r c a t e g o r i e s : s w e e t a n d s p i c y , a n d e x t r e m e s o u r. W h i l e e a c h b r a n d h a s i t s o w n i d e n t i t y a n d a u d i e n c e , b o t h a r e d r i v e n b y t h e s a m e c o m m i t m e n t t o q u a l i t y, i n n ov a t i o n a n d s t r o n g s e l l - t h r o u g h a t r et a i l B e y o n d t h e b r a n d e d p r o d u c t l i n e s, t h e co m p a ny a l s o o f fe r s p r i v a te l a b e l a n d c u s to m c a n d y p ro gra m s fo r q u a l i f i e d p a r t n e r s , p r o v i d i n g e n d - t oe n d s u p p o r t f ro m s o u rc i n g a n d f l avo r d e v e l o p m e n t t o p a c k a g i n g a n d p r od u c t i o n A s d e m a n d c o n t i n u e s t o g r o w f o r u n i q u
(Super Sours)
RAW Nutrition L aunches Protein Bars
Delivering Candy-Bar Taste Packed with Protein
R AW Nutr ition, the fast- growing spor t nutr ition brand that combines unmatched quality with cutting- edge formulation, launches RAW Protein Bars, a candy-bar-inspired treat delivering bet ween 18-21 grams of protein and just 1-5 grams of added sugar across four indulgent flavors
Protein bars have long forced consumers to choose bet ween taste and macros Many deliver solid nutrition but fall shor t on flavor, while traditional candy bars satisfy cravings with high sugar and minimal protein. RAW Protein Bars are designed to eliminate that tradeoff
mid-af ter noon slump, late -night treat Each bar delivers high- qualit y protein with minimal added sugar and balanced macros, satisfying a sweet tooth without compromising per for mance goals.
The launch includes four candy-inspired flavors:
• Peanut Butter Fudge
• Double Fudge Brownie
• Salted Caramel Pretzel
• Dark Chocolate Cook ie Butter
RAW Protein Bars will be available in 4-pack (SRP: $11.49) and 12-pack (SRP: $34.99) formats.
About RAW Nutrition
Little Debbie Elevates On-the- Go Snacking with New Premium Soft Baked Cookies
McKee Foods announced the launch of its latest addition under the iconic Little D ebbie® brand: S of t Baked Cook ies. These decadent, baker y-style treats are designed to meet the growing demand for premium, por table snacks that deliver the gour met qualit y today ’s consumers crave
Available in t wo timeless var ieties –Chocolate Chip and Peanut Butter –each 3- ounce cook ie is individuallywrapped to provide a substantial and satisfying snack for any occasion. These new offerings bridge the gap between cafe - quality baked goods and the convenience of a grab -and- go format
the rich, butter y-sweet dough
The Peanut Butter Cook ie is for mulated with real peanut butter for a deep, authentic nutt y flavor. These sof t-textured cook ies mirror the chocolate chip var iet y with a beautiful golden-brown finish and a traditional cracked aesthetic, maintaining a tender interior and satisfying chew that peanut butter lovers will appreciate
Convenience Meets Quality
c r a s h
“Our goal was simple,” said D om Iacovone, Co -Founder and Chief Executive O fficer of R AW Nutr ition
“M ake a protein bar that people would actually choose, not just over other protein bars, but over candy bars Not because they ‘should,’ but because it ac tually tastes better We obsessed over flavor first, then built the macros to match The result is something you’ll get addic ted to but feel good about eating.”
RAW Nutrition is led by Dr Domenic Iacovone, six-time Classic Physique M r Olympia Champion Chr is Bumstead, and renowned bodybuilding coach Matt Jansen. Since its inception in 2019, R AW Nutr ition has been recognized as the No 1 fastest- growing spor ts nutr ition company by I nc 5000 and was named Brand of the Year by GNC and Vitamin Shoppe. All R AW Nutrition produc ts are made with premium, clean ingredients, free from unnecessar y fillers and additives RAW Nutrition carries the Informed-Spor t cer tification, a mark of excellence that guarantees its produc ts are rigorously tested for prohibited substances.
“Little Debbie has long been k nown for cremefilled cook ies Now we are offer ing new traditional S of t Baked Cook ies that deliver the soft, satisfying tex ture today ’s consumers want,” said Chuck Clevenger, Associate Brand Manager at McKee Foods “B y combining a baker y-st yle exper ience with the convenience of a 3- ounce individuallywrapped pack age, we’ve created a treat that is per fec t for any on-the - go snacking occasion ”
A Satisfying, Sof
t-Baked
Experience
RAW Protein Bars are designed to fit wherever cravings hit: post-wor kout,
For more information, go to w w w getrawnutrition com
The Little D ebbie S of t Baked line focuses on a “fresh-from-the -oven” appeal, characterized by a moist, tender interior and a per fec tly chew y bite. The Chocolate Chip Cookie features a light goldenbrown appearance with a classic cracked sur face Semi-sweet chocolate chips are distributed evenly to ensure a smooth chocolate flavor in ever y bite of
As the demand for high- qualit y, por table treats continues to rise, Little D ebbie S of t Baked Cook ies are positioned to become a new favorite for retailers and fans alike
For more information, go to w w w littledebbie com
Hidden Valley Ranch (Cont ’d. from p. 1)
of M ar keting for H idden Valley R anch
“Each innovation delivers a distinc t flavor experience while staying true to the quality, flavor and versatility that define Hidden Valley R anch.”
The three new innovations include:
• H idden Valley R anch with Avocado Oil: The ranch flavor fans love, made
expec tations have shifted dramatically Gourmet chocolates and ar tisan sweets are no longer viewed as simple treats –they are premium produc ts that represent craftsmanship, quality ingredients and elevated presentation R etailers now require display cases that enhance brand image while preser ving delicate products at ideal temperatures Alternative Air responded by engineer ing climate - controlled chocolate showcases that maintain consistent conditions between 63 degrees Fahrenheit and 68 degrees Fahrenheit, ensur ing produc t integr it y without compromising aesthetics
with good fats from 100% avocado oil
This new gluten-free condiment delivers a rich, tangy taste with less than 100 calor ies per ser ving and no soy or canola I t ’s the per fec t creamy addition for salads, bowls, pizza, chicken and more.
• YumYum R anch: The ultimate flavor mashup I nspired by the teppanyak i restaurant exper ience, this unique
condiment fuses the creamy richness of butter milk and signature ranch spices with the sweet and tangy notes inspired by YumYum sauce I t ’s the per fec t pairing for gr illed meats, cr ispy veggies, seafood and rice bowls
• Parmesan R anch Seasoning: This new seasoning adds a savor y, cheesy boost to a wide var iet y of foods, including pasta, chicken and vegetables, empow-
ering home cooks to effor tlessly elevate ever yday meals and explore new culinar y creations
The new H idden Valley R anch produc ts are available at major retailers nationwide, with YumYum R anch exclusively at Walmar t.
For more information, go to w w w hiddenvalley com
As moder n retail design moved toward minimalist layouts, clean lines and open- concept spaces, bulky equipment
Wisconsin Cheese Company (Cont ’d. from p. 1)
a c ro s s t h e c o u n t r y t o d e l i ve r p ro t e i n -
p a c k e d p ro d u c t s t h a t m e e t t h e d e -
m a n d s o f t o d a y ’s c o n s u m e r s, w h i l e
d r i v i n g re p e a t p u rc h a s e, m a x i m i z i n g
s h e l f s p a c e a n d a l i g n i n g w i t h re t a i l e r and categor y strategy.
This is not just your ordinar y cheese.
I t ’s 100% Wisconsin cheese, as ever y cheese item offered begins with 100% Wisconsin milk I t ’s craf ted by some of the highest quality cheesemakers in the state, with consistent flavor, tex ture, consistenc y and per for mance I ts diverse produc t lineup consists of a wide ar ray of options and flavors to satisfy consumer needs:
1. Falling for the “Lowest Price” Trap Emerging brands of ten pr ior itize the lowest per-unit pr ice, ignor ing Total Cost of O wnership ( TCO) This oversight leads to invisible margin erosion, where hidden costs – rework , expedited shipping due to delays and retailer chargebacks – destroy profitabilit y A cheap par tner often lacks the infrastruc ture to deliver consistent qualit y, leading to long-term financial bleeding
2. Neglec ting Financial and Operational Due Diligence
M any brands fail to assess a manufacturer ’s health, exposing themselves to financial contagion I f a co -packer lacks liquidit y, they may struggle to procure materials or maintain equipment, leading to sudden produc tion halts Opera-
became obsolete Alter native Air embraced this shif t by introducing sleek fused glass, cur ved glass and straight glass displays that offer unobstruc ted views and refined architec tural appeal. These contemporar y designs allow the produc t to remain the focal point while blending seamlessly into upscale boutique environments
p r o v i d e s c o h e s i v e d e s i g n e l e m e n t s
t h at c re ate a u n i f i e d, h i g h - e n d at m o s -
p h e re
I n today ’s competitive retail environ-
m e n t , c u s t o m e r e x p e r i e n c e h a s b e -
c o m e e q u a l l y i m p o r t a n t . L i g h t i n g, v i s i b i l i t y a n d p re s e n t a t i o n d i re c t l y i n -
f l u e n ce p
t r i m o p t i o n s , c o o r d i n a t e d c o u n t e r s a n d c o m p l e t e s t o r e f i x t u r e s o l u t i o n s
From display cases to point- of-sale stations and back wall units, the company Alterna
• 1- ounce Str ing Cheese and Cheese Sticks
• 1- ounce Meat Sticks
• 2- ounce Cheese Bars
• 1 75- ounce & 3 75- ounce M eat & Cheese Combo Packs
• 4- ounce & 10- ounce Cheese Curds
• 7- ounce Block Cheese
• 7-ounce Meat Sticks (7 – 1-ounce sticks)
• Shelf-Stable cheese offerings are also available
In March 2026, The Wisconsin Cheese Company introduced a full rebrand of its refrigerated cheese line, featuring refreshed pack aging that highlights its Wisconsin heritage and farm fresh positioning.
New items for 2026 include the fol-
tional due diligence is equally cr itical; blindly trusting claims without verifying cer tifications (SQF, FDA) or conduc ting facilit y audits invites regulator y noncompliance and safety risks
3. Overlooking Scalability and Flexibility
Choosing a par tner based solely on current volume creates a growth bottleneck If a manufac turer cannot scale at the pace you need, your brand risks the velocity trap: an inability to match produc tion with dynamic market demand This leads to stockouts or costly overstock ing, tying up vital capital.
4. The “Ambiguity Trap”
While aesthetics have evolved, produc t protec tion remains paramount Chocolate is highly sensitive to temperature and humidit y fluc tuations, especially in open retail environments with heavy foot traffic Alternative Air continues refining its climate - control technol-
lowing:
• 1- ounce Cheese Sticks (3 SKUs – Habanero Jack , Gouda, Pepper Jack)
• 1- ounce Meat Sticks (2 SKUs – Original, Jalapeno Cheddar)
• 8- count Caddy Display is Available to suppor t the launch
P r o d u c t i o n
t a k e s p l a c e i n a 4 2 , 0 0 0 s q u a r e f o o t ,
U S DA i n s p e c t e d , S Q F Le v e l 2 c e r t i f i e d
f a c i l i t y, s u p p o r t i n g b e s t - i n - c l a s s f o o d
s a f e t y s t a n d a r d s , r e l i a b l e s u p p l y a n d
c a p a c i t y f o r c o n t i n u e d g r o w t h . N a -
t i o n a l d i s t r i b u t i o
Poor produc t specifications create
to qualit y drif t, costly disputes and avoidable produc tion delays.
5. Ignoring Cultural Alignment
Par tnerships of ten fail due to culture clash, where differences in communication styles and transparency erode trust I f a manufac turer won’t operate as an ex tension of your team, ensuring t woway communication and data transparenc y, the relationship will devolve into transac tional struggle
CoPack Connec t reduces sourcing guesswor k As the only RFQ tool endorsed by the Contract Pack aging Association, it leverages a proprietar y AI-RFQ
ogy to ensure stable internal conditions despite external variables – successfully merging engineer ing precision with modern design trends.
Proudly manufac tured in New Jersey, Alter native Air wor ks direc tly with clients, offer ing personalized ser vice and competitive pricing By staying attuned to market shifts and anticipating design trends, the company has positioned itself as a leader in high- end gourmet display innovation
As the luxur y sweets mar ket continues to grow, Alter native Air remains committed to setting the standard in both form and func tion – proving that great design and per fec t preser vation can go hand in hand
For more information, go to w w w .aafixtures.com or stop by booth #3773.
As consumer demand for protein-rich, real ingredient snacks continues to grow, dair y remains an impor tant par t of the conversation According to USDA guidance, dair y is an excellent source of protein, healthy fats, vitamins and minerals. The Wisconsin Cheese Company is proud to deliver produc ts that align with these preferences while offer ing the authentic taste of premium Wisconsin cheese
For more information, go to w w w .wisconsincheesecompany.com, email info@wiscompany.com or stop by booth #2757
system to match brands with thousands of manufac turers based on capabilities, cer tifications and produc tion scale
• Precision M atching: AI filters providers by your requirements (cer tifications, volume), reducing mismatches
• Confidentiality : Brands remain anonymous dur ing initial search, protec ting sensitive IP until a potential match is identified
• Proven Star ting Point: B egin with a trusted source to expand your pool of par tners, save time and speed vetting processes By streamlining the search and ensuring operational fit from day one, CoPack Connec t helps brands avoid costly missteps and secure par tners invested in their long-term growth
For more information, go to www copack connect com
CoPack (Cont ’d from p 1)
Juic y Luc y Expands to More Markets and Retailers
As grills begin to light up in the Sun Belt, the famous Juicy Lucy is landing in retailer freezers in the nick of time. This famous one-of-a-kind burger got its start in Min-
bags, Real Twists are easy to toss into a car console, handbag or back pack –per fect for on-the -go snacking or casual sharing with friends and family
The Real Twists launch builds on Darrell Lea’s rich heritage, which began in 1927. O ver the decades, the brand became k nown for its S of t Australian Licor ice. Today, the licor ice is still proudly made in Australia and Dar rell
and it stayed with me
When I moved to Texas, I began making salsa from scratch to share those authentic flavors with friends Ever ything changed when someone asked if I could make 300 jars as gifts for her customers That was the moment I realized these near ly centur y- old family recipes deser ved a larger audience I n 1995, I founded Xochitl.
After per fec ting the salsa, I faced another challenge: I couldn’t find a tor tilla chip that met my standards I wanted a cleaner, all-natural, preser vative -free chip that tasted exceptional That led to
neapolis bars back in the 1950s, but LAbased Juicy Lucy, Inc felt the entire nation deser ved to indulge in this Midwestern treasure. In 2025, it began introducing the
Lea has grown into Australia’s No. 1 licorice brand. In the United States, it is also one of the fastest- growing premium licorice brands, fueled by innovation and quality ingredients
B eyond R eal Twists, Dar rell Lea’s broader licor ice range spans a wide spec trum of flavors, from Strawber r y, M ango and M ixed Fruit to the classic black Or iginal licor ice. The brand has continued to expand with newer additions including Pink Lemonade, R asp -
years of development and ultimately our signature super-thin, crispy whitecorn tor tilla chip, made using traditional nixtamalization techniques. Xochitl was never about following trends – it was about doing things the right way
ST: How has Xochitl stayed relevant for over three decades?
CS: B y focusing on fundamentals and being deliberate about change. We star t with whole corn kernels, use traditional nixtamalization, roll the dough thin and make real tor tillas We only evolve when it genuinely improves the product – not because the categor y demands it That
frozen cheese -stuffed hamburger patties at select Target stores in the Upper Midwest But now, shoppers can now find Juicy Lucy varieties at select Target stores in additional markets California, Arizona and soon Utah, and Harris Teeter stores across North Carolina
and South Carolina
The Juicy Lucy burger has been featured in national media, including Time and on “Man v Food” and ”Food Wars,” both on Travel Channel
For more information, go to w w w juicylucyburgers com
w e’r e l a u n c h i n g a n e w r a n g e o f f r u i t
f l a v o r e d w a f f l e c o n e s , f e a t u r i n g f l a -
vo r s l i k e M a n g o W h i t e C h o c o l a t e, O ra n g e D a r k C h o c o l a t e a n d m a ny m o re !
ST: Who is the target mar ket for your brand?
continued growth of Oh!asis Founded in 1948, the Zeno’s family is well k nown for its Wor ld ’s M ost Famous Taffy™, fudge and a broad range of high-quality confec tions. Through this par tnership, Zeno’s World’s Most Famous Taffy joins the Oh!asis por tfolio alongside established brands including Williams & Bennett®, Anastasia® and Helen Grace Chocolates® – bringing together a family of trusted brands united by craftsmanship, consistenc y and endur ing customer relationships.
From its ear liest days, Oh!asis was
AA: Our target mar ket is consumers who love indulgent, fun and shareable treats. This includes families look ing for a snack or desser t as well as shoppers seeking unique and exciting flavors Our mini waffle cones capture the best par t of a classic sundae cone in a convenient, bite -sized format, appealing to anyone who enjoys premium chocolate and creative flavor combinations Retailers benefit by offering a produc t that satisfies both ever yday cravings and special treat occasions.
ST: Has Just The Fun Par t won any awards recently?
shaped by family ownership and handson care – values that are once again being brought to the forefront The goal is not disruption, but reinforcement: protec ting the integr it y of proven formulas while strengthening the infrastruc ture that suppor ts customers, retailers and manufac turing par tners
The Zeno’s family br ings more than seven decades of confec tioner y experience, including high-volume production, pr ivate label development and long-standing retail par tnerships This background aligns naturally with the needs of national chains, distr ibutors and co -manufac tur ing collaborators
berr y and Cinnamon. Darrell Lea’s Sof t Australian Licorice is offered in convenient 4- ounce, 7- ounce and Family Pack 20- ounce sizes to suit ever y occasion
Darrell Lea also has an offering in the chew y candy categor y with Chew y Stix, another Australian-made favor ite that has proven to be a hit with U S candy lovers. Available in R aspber r y, M ixed Fruit and Green Apple in a 7- ounce size, Chew y Stix are an irresistibly soft fruity candy with a sour filling that delivers a
discipline has kept the brand consistent, premium and trusted
ST: Why is ingredient integrity so important to you?
CS: B ecause food is personal People ser ve it to their families and bring it to gatherings If our name is on the bag, it must meet the same standards I expec t in my own k itchen Trust is earned one ingredient at a time.
ST: Why transition to avocado oil?
CS: I’ve wanted to use avocado oil for years because of its clean flavor, high
AA: Just The Fun Par t won t wo major awards in 2025 for our Dubai chocolate We received the Buyer ’s Choice Award for B est Chocolate at the 2025 ECRM Candy Show, a recognition voted on by retail buyers, and were also selec ted as a Top Ten Pick in the Cool New Produc ts Showcase at the 2025 NACS Show We’re incredibly honored by these recognitions and see them as a testament to our innovation and our constant dr ive to br ing retailers and consumers the nex t great snack ing trend.
ST: To what do you attribute your company ’s success?
seek ing reliable, capable par tners
“ This is a partnership built for longevity,” says John Zeno Louizes “Oh!asis already has strong brand equity and loyal demand Our focus is on suppor ting that strength with disciplined manufacturing, dependable execution and the kind of relationships that only grow over time ”
For retail and distr ibution par tners, this nex t phase means continuit y with added capabilit y The produc ts remain familiar, the brand promise remains intact, and the operational foundation behind it grows stronger For potential co-manufacturing par tners, the emphasis is on collaboration, transparenc y and
balanced sweet-tar t punch. Across its por tfolio, Darrell Lea maintains a strong commitment to better ingredients and sustainability I ts licorice and candy produc ts are free from palm oil, GMO -free and contain no high fructose corn syrup, reinforcing the brand’s belief that great candy can be made responsibly.
For more information, go to w w w dleasweets com or stop by booth #2331
smoke point and nutritional profile It allows the corn to shine while delivering the light, crispy texture we’re k nown for. I t doesn’t change who we are – it elevates the chip.
ST: What ’s nex t for Xochitl?
CS: We’ll continue deliver ing thin and cr ispy premium tor tilla chips with a craveable authentic flavor – now gently cooked in avocado oil. New flavors are coming, and our commitment to quality remains unchanged
For more information, go to w w w xochitl com or stop by booth #3454
AA: To attr ibute our success, it star ts with a genuine passion for what we do, paired with a highly experienced team. Just The Fun Par t is a tightly k nit group of professionals with years of hands- on experience across sales, operations and the food industr y That exper ience allows us to move quick ly, spot trends early and execute with consistenc y and care We’re so excited to continue bringing retailers standout, on trend produc ts in 2026 and beyond!
For more information, go to www justthe funpar t com, call 551 333 1119 or stop by booth #4809
shared standards – ensuring that qualit y, scale and consistenc y are never compromised
As Oh!asis looks ahead, priorities remain clear: suppor ting sell-through, investing responsibly in growth and maintaining a dependable presence in the marketplace Family stewardship at the core ensures decisions are made with a long-term lens, benefiting par tners and consumers alike
For more information, go to www lasolas brands com, call 407 816 9944, email orders@lasolasbrands.com or stop by booth #2061.
Darrell Lea (Cont ’d. from p. 1)
Oh!asis (Cont ’d from p 1)
Xochitl (Cont ’d from p 1)
Just The Fun Par t (Cont ’d from p 1)
