Dr. Bronner’s Celebrates 75 Years in Business, Founding Family’s 165 Years of Soapmaking

Dr Bronner’s, the family-owned maker of the top-selling natural brand of soaps and body care products in North America, marks 75 years in business this year 2023 also marks 165 years since the Bronner family began making soap in Laupheim, Germany, in 1858

Dr Bronner’s, as a company, was founded in 1948 by Emanuel Bronner, who died in 1997 at age 89 Since the beginning, it has modeled mission-driven business practices to help make a better world

Striving to produce the highest quality products – including its world-renowned soaps and ethical chocolate – the brand’s business practices are rooted in a vision of social equity The company caps executive compensation at five times the lowest paid fully vested position and all profit not needed for operations or development is dedicated to organizations, campaigns and people working for progressive social and environmental change

“Throughout this year, we are celebrating 75 years of soapmaking and activism,” said David Bronner, cosmic engagement officer “We are looking back at three-quarters of a century of spreading the ‘All-One!’ message through doing business constructively

“It’s a year of celebration, and a year of reflection How has Dr Bronner’s served the world? What do we have to offer to the challenges of our time? We seek to honor our legacy and live our mission by supporting a myriad of movements for social and environmental justice while making the best products for taking care of the body and home ”

Dr Bronner’s social media channels have been posting engaging content around the theme, “75 years of Dr Bronner’s: It’s as much about your story as it is ours ” The company is soliciting customers to tell their stories of encounters with the brand, Bronner family members and other experiences related to Dr Bronner’s Giveaways, candid videos, historical photos, tales of Emanuel Bronner’s life moments and wild but true stories from the Bronnerverse all feature heavily in this threemonth campaign The goal: invite and share meaningful customer stories, strengthen loyalty among current customers, attract new interest, and invite a feeling of nostalgia and curiosity about Dr Bronner’s 75 years in business

Each month for three months, the brand will ask customers to answer one question meant to encourage meaningful stories, and incentivize them with an opportunity to win an exclusive Dr Bronner’s prize pack

Dr Bronner’s exhibitor booth at both trade shows this year at Natural Products Expo West and East will feature 75th anniversary messaging and provide opportunities for attendees to share stories about their own experiences with the brand Packaging innovations are expected to be announced sometime in 2023

Dr Bronner’s Cool Peppermint Cream Magic All-One Chocolate and other new flavors will be announced later in 2023 Company spokesperson and author of “Going Green” blog Lisa Bronner will release details of her new book this year

The Bronner Haus Renovation and Family Soapmaking Exhibit in Laupheim, Germany, is expected to be completed in 2023

After 75 years, Dr Bronner’s continues to be run by the Bronner family Under the leadership of David Bronner and Michael Bronner, president – both grandsons of founder Emanuel Bronner – the company has grown from earning $4 million in an- ternatives to the broken food and agriculture system through its co-founding of the Regenerative Organic Certified standard The brand is also illuminating new paths for mental health and taking care of each other – in healthcare and in labor Dr Bronner ’ s positions itself as the fighting soap company and dedicates organizational resources to advance progressive social change

“Dr Bronner’s and the Bronner family are elated to mark 75 years in business as a family-run and mission-driven brand that is still independently owned to this day,” nual revenue 1998 to $190 million in 2020

From progressive employment practices to a fair trade and regenerative organic supply chains, the company ’ s business model is to make equitable use of the resources it stewards Dr Bronner’s ensures all major ingredients are sourced from farmers and workers that make a living wage and are able take care of their land and communities in a way that regenerates rural economies and promotes biodiverse farming ecosystems

Dr Bronner’s supply chain was documented in the 2021 book, written by Gero Leson, Dr Bronner’s vice president of special operations, “Honor Thy Label: Dr Bronner’s Journey to a Clean, Green, and Ethical Supply Chain,” which was published by Penguin Random House

Dr Bronner’s is leading on modeling al-

Michael Bronner said “My grandfather made soap as a vehicle for his ‘All-One’ message on the labels that exhorted people to take care of the Earth and each other

“We continue to actualize that vision by using our business as a vehicle to elevate the livelihoods of all people in our fair trade supply chain and workforce, and to make a positive impact through donating our profits ”

Over the last 20 years, the company has contributed nearly $100 million to activism and charity and has fought to raise the minimum wage, reform the nation’s devastating drug policy, integrate psychedelic therapy to heal hearts and minds, protect farmed animals and ocean wildlife and expose and transform industrial agriculture to a model that is regenerative organic and fair, among other efforts GN