SDaily how RETAILERConvenience
Founded in 2018 by a woman who lost 120 pounds and reversed her pre-diabetes by giving up carbs and sugar, the Pork King Good team has been hustling hard since day one to prove themselves against the big guys and reinvent pork rinds as we know them
The brand’s efforts have certainly been paying off Pork King Good has built a fiercely loyal following and has garnered national recognition with numerous indus-
t r y a w a r d s f o r i n n o v a t i o n across channels With 16 flavors of pork rinds – including a g r o u n d b r e a k i n g d e s s e r t line of sweet flavors – the brand has gone “hog wild,” winning over not just existing pork rind lovers, but also new-to-the-category customers with never-before-seen innovation
Between ingenious flavor offerings, quality ingredients, an unapologetic sense of humor (check out the “Go Pork Yourself” stickers) and a fluffy, melt-in-yourmouth texture, Pork King Good has been steadily climbing the charts in both D2C and retail Today, the brand is outpacing the category as the leader in dollar and
Continued on Page 9
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Award-winning host Guy Fieri are teaming up to announce a new fresh food collaboration The partnership is bringing 11 new, exclusive Flavortown-inspired breakfast, lunch and dinner items to participating Circle K and Holiday Stationstores locations
“Our customers are looking for more from their convenience store experience, and we’re answering that call by partnering with Guy Fieri to bring his iconic Flavortown creations to Circle K,” said Gary Brant, Vice President North American Food Service at Circle K “This collaboration is about redefining what people can expect from convenience store food, demonstrating our commitment to innova-
flavorful options on the go ”
features a range of bold, “off-the-hook” options for breakfast, lunch, dinner and snacks Each item is crafted to deliver the authentic, craveable Flavortown experience Guy Fieri is known for These exclusive culinary innovations are available first across participating Circle K and Holiday Stationstores locations in 10 states, including Alaska, Idaho, Michigan, Minnesota, Montana, North Dakota, South
on Page 9
SDaily how RETAILERConvenience
Darrell Lea Unveils Bold New Flavor Range
Get ready, candy lovers – something deliciously new has arrived! Darrell Lea, the iconic Aussie confectionery brand known for its soft, chewy candy has launched three exciting new flavors
Say hello to Pink Lemonade, Cinnamon and Raspberry – three bold new flavors that take your candy experience to the next level Each one is packed with real flavor and the same soft, chewy texture Darrell Lea is famous for Whether you’re after something sweet, tangy or a little bit spicy, these new flav
mouthwatering punch in every bite
Darrell Lea has been committed to crafting extraordinary candy since 1927 Starting in a small candy store under the Sydney
proudly Aussie made and has become the fastest growing premium licorice brand in the United States. The secret? Real, quality ingredients and no shortcuts. That means no high fructose corn syrup, no GMOs and no palm oil
Just good, honest ingredients for a deliciously soft, chewy texture bursting with flavour
For more information, go to www dleasweets com or email customerservice@darrelllea com
Pork King Good Continues to Shake Up the Pork Rind Category Like Never Before
BOOTH #N2464
Founded in 2018 by a woman who lost 120 pounds and reversed her pre-diabetes by giving up carbs and sugar, the Pork King Good team has been hustling hard since day one to prove themselves against the big guys and reinvent pork rinds as we know them
The brand’s efforts have certainly been paying off Pork King Good has built a fiercely loyal following and has garnered national recognition with numerous indus-
across channels. With 16 flavors of pork rinds – including
line of sweet flavors – the brand has gone “hog wild,” winning over not just existing pork rind lovers, but also new-to-the-category customers with never-before-seen innovation
Between ingenious flavor offerings, quality ingredients, an unapologetic sense of humor (check out the “Go Pork Yourself” stickers) and a fluffy, melt-in-yourmouth texture, Pork King Good has been steadily climbing the charts in both D2C and retail Today, the brand is outpacing the category as the leader in dollar and
Consistency Starts with the Oil: Elevate Your Frying Operations with Magnesol
In the fast-paced world of foodservice, maintaining the highest quality standards across all locations is a top priority Whether you’re managing a single kitchen or a nationwide chain, consistency is key to customer satisfaction and long-term loyalty One crucial but often overlooked component of achieving that consistency is daily frying oil filtration With Magnesol®, a powerful and proven oil filtration solution, this process is now more efficient, sustainable and cost-effective than ever.
The Importance of Daily Oil Filtration
Circle K and Guy Fieri Fire Up the Flavor with New Collaboration
Circle K, the national convenience store chain, and chef, restaurateur and Emmy Award-winning host Guy Fieri are teaming up to announce a new fresh food collaboration. The partnership is bringing 11 new, exclusive Flavortown-inspired breakfast, lunch and dinner items to participating Circle K and Holiday Stationstores locations
“Our customers are looking for more from their convenience store experience, and we’re answering that call by partnering with Guy Fieri to bring his iconic Flavortown creations to Circle K,” said Gary Brant, Vice President North American Food Service at Circle K “This collaboration is about redefining what people can expect from convenience store food, demonstrating our commitment to innova-
options on the go
features a range of bold, “off-the-hook” options for breakfast, lunch, dinner and snacks Each item is crafted to deliver the authentic, craveable Flavortown experience Guy Fieri is known for These exclusive culinary innovations are available first across participating Circle K and Holiday Stationstores locations in 10 states, including Alaska, Idaho, Michigan, Minnesota, Montana, North Dakota, South
BOOTH #S6592
Hydration Multiplier Arctic Raspberry: A Chill Twist on Hydration
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f o r l i f e o n t h e g o Hydration Multiplier®
A r c t i c R a s p b e r r y delivers a refreshing
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Yesway has appointed Ray Harrison as i t s n e w C h
ience-store chain announced He fills the role left by Derek Gaskins, who left Yesway in March to work for bp. Harrison has more than 30 years of experience in marketing, merchandising, category management and retail operations, Yesway said
all the difference
Hydration Multiplier Arctic Raspberry is powered by
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Market Basket Food Stores Rolls Out Digital Advertising Platform
Market Basket Food Stores is bringing SurgePays’ ClearLine software-as-a-service (SaaS) to its store network, bringing smart digital advertising to its 17 locations ClearLine transforms mounted flat
media hubs, capable of running video a
body absorb fluids more efficiently and effectively than water alone
Each serving of Hydration Multiplier Arctic Raspberry delivers:
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• Colors from natural sources
Summer Plans Just Got Cooler
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For more information, go to www liquidiv.com or stop by booth #S7331.
and QR codes in real time. ClearLine provides retailers with a reliable way to engage shoppers, foster brand loyalty and unlock new advertising revenue streams, according to SurgePays
across Market Basket’s stores is a powerful validation of our strategy – driving shopper engagement, lifting sales at checkout and creating new subscrip-
streams We have a future goal of AIpowered marketing that considers day, time of day and factors such as inventory, other distributor input and marketing dollars for maximum consumer e n g a g e m e n t , ” s a i d B r i a n C o x , C h i e f Executive Officer of SurgePays.
Market Basket selected SurgePays’ ClearLine platform to overcome the shortcomings of legacy digital signage, which typically consists of flat screens with USB drives displaying rotating photos.
v i c e a n d p r i v a t e - b r a n d o f f e r i n g s a n d
a c c e l e r a t e d a t a - d r i v e n d e c i s i o n m a ki n g ” Harrison most recently worked as Chief Marketing Officer at Frisco, Texasb a s e d C a l ’ s C o n v e n i e n c e , w h e r e h e spearheaded the design and launch of a digital loyalty program, drove private
brand share penetration and implemented innovative omnichannel marketing initiatives, the company said Harrison also worked with Brookshire Grocery Co in various roles, including Vice President of category management.
Yesway, Fort Worth, Texas, is a cstore operator with 446 stores across n i n e s t a t e s i n t h e M i d w e s t a n d Southwest In 2019, it acquired Clovis, New Mexico-based Allsup’s and its 304 s t o r e s
d Oklahoma. Yesway is owned by private e q u i t y f i r m
Partners
entered into an agreement to acquire stores from Sunoco LP, Dallas, includ-
Convenience
According to Steve Hunt, Vice President of Market Basket Food Stores and Chairman of the Board of the statewide North Carolina Retail Merchants Association, the initial effort failed repeatedly, with the screens going dark after just three hours of operation
The company needed a technology and marketing savvy partner to get the screens working properly, which would allow Market Basket to easily upload and change content throughout the day to support customers and brand partners, the company said With ClearLine, stores can now run dynamic, dayparted campaigns from p r o m o t i n g f r e s h m o r n i n g c o f f e e t o highlighting afternoon beverage specials alongside sponsored brand mess a g e s . T h i s c a p a b i l i t y n o t o n l y enhances the in-store customer experience but also delivers measurable sales lift at the point of purchase
“We started on this journey nearly two years ago when we decided to do
marketing in our stores by installing digital signage screens,” said Hunt. “We greenlighted the expansion to all our stores ClearLine manages all our content and promotions ” E a c h l o c at i o n t h a t h a s adopted this ins t o r e d i g i t a l advertising technology will carry a n d b e t i e d t o SurgePays’ point-of-sale ClearLine software
g h t s ClearLine’s ability to turn a long-stand-
high-margin, subscription-based revenue opportunity delivering value not only to retailers and brand partners but also to SurgePays shareholders, the company stated
and
to underserved communities Market Basket is headquartered in Statesville, with
North Carolina. F
Ray Harrison Named Yesway’s New
Fruitist Names New Chief Financial Officer, Appoints New Board of Directors
Fruitist, a global leader in premium
s u p e r f r u i t s b r a n d s a n d s n a c k s , announced the appointment of Rich Sullivan as Chief Financial Officer and the addition of Thomas Seifert and June Yang to its Board of Directors These appointments bring world-class expertise in finance, governance and technology to Fruitist’s Executive Team and Board of Directors, at a time when the company continues to grow at a signifi c a n t p a c e a n d e x p a n d d i s t r i b u t i o n across the United States and globally
Rich Sullivan
Chief Financial Officer
Rich Sullivan brings more than 25 years of experience leading finance organizations at high-growth, public companies. He has held senior roles at DreamWorks, Twitter, STX Entertainment and, most recently, served as Chief Financial Officer of SurveyMonkey
Thomas Seifert
Audit Committee Chair
T h o m a s S e i
r t , o n e o f t h e m o s t respected Chief Financial Officers in t e c h n o l o g y , j o i n s t h e B o a r d o f Directors as Audit Committee Chair
Seifert is the Chief Financial Officer of Cloudflare where he guided the company through its IPO and helped scale it into a market leader with a $74 billion market cap. He previously held senior executive positions at Advanced Micro
unit sales growth
W h e n i t c o m e s t o “ r
p
stopped at snacks Pork King Good has made history by taking a legacy snack across categories and grocery aisles –from Salty Snacks, to breading with its zero-carb Pork Rind Crumbs, and now into frozen with its Chicken Puggets: America’s first pork rind-breaded chicken nugget.
K (Cont’d. from p. 1)
D a k o t a , W a s h i n g t o n , W i s c o n s i n a n d Wyoming
“Flavortown is as much a lifestyle as it is a place so when it comes to great food and flavor, it’s all about finding it w h e r e v e r y o u a r e , ” s a i d G u y F i e r i
“Starting now, together with Circle K, I’m bringing my Flavortown foods to your corner store, your highway stop and everywhere in between Real flavor, real fast let’s go!”
The Circle K Flavortown menu includes:
• Mac N’ Cheese Burger: A beef patty topped with bacon, mac & cheese and jalapeño American cheese.
Devices (AMD) and Symantec, recognized for his expertise in global finance, governance and operational execution.
June Yang
Independent Director Fruitist also welcomed June Yang as an
responsible for strategy, product, user
ships and operations In her previous role as Vice President and GM of Google
(Cont’d from p 1)
Enhancing Sustainability
Sustainability isn’t just a trend, it’s a
Magnesol supports your commitment to environmental stewardship by sign
f i c a n t l y r
d u c i n g o i
w
. B y extending oil life and reducing disposal f r e q u e n c y , y o u l o w e r y o u r e n v i r o nmental impact and align your operations with eco-conscious practices It’s a smart choice for the planet and for your business
Driving Consistency Across Locations
For multi-location operations, delivering consistent food quality can be a challenge Differences in oil management often lead to inconsistent taste, texture and appearance Daily filtration
With a huge direct-to-consumer audience and a solid foundation in Grocery and Farm & Home stores, Pork K i n g G o o d i s e x p a n d i n g i n t o t h e Convenience channel with its addictively delicious low carb and proteinpacked snacks The brand is quickly gaining traction with c-stores throughout the country and is in the middle of a c u r r e n t t e s t t h r o u g h 7 - E l e v e n ’ s Brands w/ Heart program Pork King Good invites all customers to stop by its NACS booth to see what the buzz is
• Sweet Heat Fried Chicken & Waffle
S a n d w i c h : A s p i c y b r e a d e d c h i c k e n s a n d w i
cheese, served between two waffles
• Denver Omelet on a Cheddar Bun Sandwich: A cheddar bun filled with egg, ham and cheese for a perfect grab-and-go breakfast.
• Candy Chaos Cookie: A wild mix of candy pieces, chocolate chips, potato chips, peanut butter chips, pecans and pretzels
About Alimentation Couche-Tard Inc. C
Cloud’s largest business, Compute and AI infrastructure, she had P&L responsibility for the entire portfolio She currently serves on the Boards of MSCI Inc , NetApp, UiPath and AHEAD
Positioned for Global Growth
o f R i c h , T h o m a s a n d
J u n e c o m e s a t a t i m e o f u n p r e c e d e n te d m o m e n t u m f o r F r u i t i s t T h e c o m -
p a n y h a s s u r p a s s e d $ 4 0 0 m i l l i o n i n
a n n u a l s a l e s , w a s n a m e d t
c u p s f o r c o n v e n i e n t , o n -
About Fruitist
Fruitist is a premium snacking brand s
Agrovision (founded in 2012) – where Fruitist began as its flagship consumer brand – the company delivers bold flavor, satisfying crunch, real nutrition and feel-good indulgence in every bite Fruitist is backed by top-tier investors, and global marketing is led by a recently built seasoned CPG team with worldclass experience from Nestlé, McKinsey, The Wonderful Company and more.
fruitist com
with Magnesol helps standardize frying oil quality across all kitchens, ensuring every location delivers the same highc a l i b e r e x p
r i e n c e T h i s o p e r a t i o n a l consistency builds trust and strengthens your brand reputation.
Real Cost Savings
Magnesol doesn’t just improve food q u a l i t y a n d s u s t a i n
reduces costs Cleaner oil lasts longer, which means fewer oil changes and lower oil purchases Over time, these savings add up, delivering a strong return on investment without compromising on quality or performance.
Conclusion D a i l y
about Visitors can sample the entire lineup of chicharrones, including best sellers like White Cheddar, Dill Pickle, Cinnamon ChurWHOA (now available in a 1.75 oz convenience-store size), and brand-new Strawberry Shortcake flavor that has fans completely blown away
to Elevate Your Frying Standards?
s m o o t h l y a n d t h e i r c u s t o m
r s c o m i n
b a c k f o r m o r e . C o n t a c t M a g n e s o l t o r e q u e s t a f r e e t r i a l o r s p e a k w i t h a f i lt r a t i o n s p e c i a l i s t
F o r m o r e i n f o r m a t i o n , g o t o w w w magnesol com or stop by booth #S6592
m a k i n g t h e s n a c k s t h a t w e w a n t t o e a t o u r s e l v e s a l l a l o n g , a n d s h a r i n g t h e m w i t h t h e w o r l d ! B u i l d i n g t h i s b u s i n e s s f r o m a b s o l u t e l y n o t h i n g o u t o f o u r b a s e m e n t t o o w n i n g o u r o w n m a n u f a c t u r i n g a n d s e e i n g o u r p r o d u c t s i n 7 , 0 0 0 d o o r s i n s e v e n y e a r s h a s b e e n t h e m o s
a p p r o x i m a t e l y 1 3 , 2 0 0 o f f e r r o a d t r a n s p o r t a t i o n f u e l W i t h i t s w e l lk n o w n C o u c h e - T a r d a n d C i r c l e K b a n -
n e r s , i t i s o n e o f t h e l a r g e s t i n d e p e n d -
e n t c o n v e n i e n c e s t o r e o p e r a t o r s i n
t h e U n i t e d S t a t e s a n d i t i s a l e a d e r i n t h e c o n v e n i e n c e s t o r e i n d u s t r y a n d
r o a d t r a n s p o r t a t i o n f u e l r e t a i l i n
C a n a d a , S c a n d i n a v i a , t h e B a l t i c s ,
B e l g i u m , a s w e l l a s i n I r e l a n d . I t a l s o
h a s a n i m p o r t a n t p r e s e n c e i n
L u x e m b o u r g , G e r m a n y , t h e
N e t h e r l a n d s , P o l a n d , a s w e l l a s i n
H o n g K o n g S p e c i a l A d m i n i s t r a t i v e
R e g i o n o f t h e P e o p l e ’ s R e p u b l i c o f
C h i n a A p p
c
#N2464.
About Guy Fieri
Chef, restaurateur and Emmy Awardwinning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and t h e f a c e o f F o o d N
s Diners, Drive-Ins & Dives, Guy’s Grocery Games and the iconic culinary competition Tournament of Champions His thriving business empire has grown to include over 80 restaurants worldwide, Hunt & Ryde vineyard, Santo tequila and Knuckle Sandwich cigars
.circlek.com.
Magnesol
Pork King Good (Cont’d from p 1)
Circle
