News Dec/21 - 2nd Edition

What’s New and Happy Holidays!

Ornare opens new showroom in the Brooklyn area of New York Focused on the global market, the network expands its presence in Brazil and worldwide, with new spaces in the cities of Jaú (São Paulo), Maceió (Alagoas) and Greenwich and Dubai

As part of its expansion plan in the international market, Ornare, one of the most sophisticated international brands of high-end bespoke furniture, opens a new showroom in Down Under Manhattan Bridge Overpass, or D.U.M.B.O, the most valued region of Brooklyn, NY. The opening of new Brazilian showrooms in Jaú and Maceió, which will take place in January, and international showrooms in Dubai, the United Arab Emirates, Brooklyn and soon in Greenwich, in the United States, is part of a strategy to target the most demanding markets in the world and conquer an audience that values design, beauty and comfort in their homes. Since 2006, the brand has had showrooms in the American cities of Miami, Dallas, Houston, Los Angeles and New York.

“We are in line with the main changes in trends in recent years, and ready to meet the demand of our audience. Now, with the opening of the showroom in D.U.M.B.O, we will be able to expand our operations in NY. We are going to reinforce for Americans the high quality and refinement of the 100% Brazilian product, produced in an exclusive factory, located in the State of São Paulo”, says Esther Schattan, managing partner of Ornare.

What has been observed in the market is that customers are increasingly valuing the aesthetics, functionality and comfort of their home environments. From a supporting place for passage and rest, the house became the protagonist, a space to live most of the time. Thus, people have invested heavily in transforming their home environments, opting for intelligent, beautiful and even more exclusive furniture.

To understand the direction the decoration market has taken and delight new customers, Esther studies these changes in people's behavior since the beginning of the COVID-19 pandemic. “We observed this movement last year and we have already started to outline new strategies to accompany the changes, showing how our brand has positioned itself to meet the demands of a triple A audience that is always looking for exclusivity”, analyzes Esther. According to them, the products are already a reference in the large centers where they are present in Brazil and around the world.

Model Home: Beckford House & Tower

Exclusive Upper East Side residences designed by Studio Sofield. Beckford House & Tower make a coherent statement in a complex urban landscape. They are residences created from the inside out; the physical dimensions of the interior space creating a framework for the most sophisticated hand-laid stone and brick architecture. Ornare is the preferred supplier of closets as indicated by Icon Realty Management.

301 E 81st St, New York, NY 10028, EUA.

Inspiration: Visual Tranquility

A space featuring a strong conceptual repertoire, founded upon well-being and functionality, with a simple, timeless geometry. This delightful Ornare closet signed by Carlos Rossi (@carlosrossiarquitetura) provides a breathtaking sense of visual tranquility and casualness.

Click here to see photos of the project