Business Adviser No. 6

Second Edition: Vol. 1/Issue 6 COMPLIMENTARY COPY

Working GREEN

CHEAPER IS NOT ALWAYS BETTER

ERGONOMICS AND THE WORK PLACE

IS THE CUSTOMER ALWAYS RIGHT?

DON’T ELIMINATE THE MIDDLE MAN Orlie Ochoa Finds the Perfect Ingredients to a

Successful Business

Add One!

+

Who Needs Life Insurance?

Bump and Up-Selling in Marketing

Our Team

Editor’s Letter

STAFF

EMPOWERING SMALL BUSINESS

Andrew Yoo Maggie Yoo Oriol Zertuche John Amour Mila Sekulic

ADVISORY BOARD MEMBERS John Amour David Armstrong Alonzo Cantu Alfonso Cavazos Janet Cavazos Enrique Garza Marco Garza Albert Lopez Dr. Arturo Lopez Shavi Mahtani George Myers Dr. Teofilo Ozuna Carol Schmitt Danny Smith Andrew Yoo Maggie Yoo Oriol Zertuche

CONTACT US In print, online, and in person, nobody connects the people, issues and ideas within valley business owners like Business Adviser.

First let me thank you for your continued support, we hope to establish Business Adviser Magazine as the single most important resource for business owners in the Rio Grande Valley. Our vision is to create a brand that would stand for everything business and support business owners with everything they require outside of their core disciplines.

This magazine is the result of an ongoing demand for a reputable, responsible source for business knowledge and advise. The business world can be a scary place, with tough decisions to make and a tough road to success. We plan to ease these situations by providing an online and offline publication that will guide business owners of every level in their ventures. Our team consists of knowledgable entrepreneurs that eat, breathe and live business.

With a dedicated panel of industry experts and a hands-on approach to answering business related questions, Business Adviser Magazine helps business owners stay ahead of the competition and empower them into success. Our mission is to inspire the entrepreneurial spirit and foster business growth by providing the resources needed for business owners to prosper. I personally invite you to join Business Adviser Magazine. We are sure that your business will benefit greatly from the exposure generated in this publication, building brand equity and establishing you as an industry authority.

Sincerely,

The Greater Mission Chamber of Commerce is a contributing member of Business Adviser Magazine.

Andrew Yoo, CEO & President andrew@businessadvisermagazine.com

In This Issue

10 12 14 16 20 21 24 26 30 32 37

WHAT HAPPENS WHEN I MISS A MORTGAGE PAYMENT? BUMP AND UP-SELLING IN MARKETING

06

THE TRIPLE BOTTOM LINE: PROJECT SIN FRONTERAS

08

FIVE STEPS TO MAXIMUM PRODUCTIVITY

CHEAPER IS NOT ALWAYS BETTER

GET A BOOST IN YOUR AMATEUR CAREER THROUGH INTERNSHIP EVALUATING YOUR CUSTOMER’S NEEDS

DO YOU LET YOUR STAFF DAYDREAM?

11

18

BALANCE YOUR HOLIDAYS AND BUSINESS

ERGONOMICS AND THE WORK PLACE

17

22

DON’T ELIMINATE THE MIDDLE MAN… ADD ONE!

ORLIE OCHOA FINDS THE PERFECT INGREDIENTS

IS THE CUSTOMER ALWAYS RIGHT?

TEN CHARACTERISTICS OF EFFECTIVE MEETINGS KEY PEOPLE RIBBON CUTTINGS

AEROMAR IS THE ONLY AIRLINE WITH DIRECT FLIGHTS TO MÉXICO CITY OUT OF MCALLEN, TEXAS

42 44 46 48

SIX WAYS TO EVALUATE A CONTRACTOR’S SERVICE AND REPUTATION

28

SIX STEPS OF EFFECTIVE COMMUNICATION

44

WORKING GREEN

WORKING GREEN MARKETS COMMENTARY

WHO NEEDS LIFE INSURANCE?

ECONOMY

INTRODUCING THE TRIPLE BOTTOM LINE: PROJECT SIN FRONTERAS Project Sin Fronteras began with the purpose of preparing Faculty to incorporate sustainability into business and marketing education.

Authors: Joe Garza, Sharon Schembri, University of Texas – Pan American

B

usiness and marketing activities are often largely held responsible for the demise and degradation of the earth and ecology. However, while business and marketing may well be responsible to some extent, marketing is a powerful tool that can drive the major shift needed for sustainable business. More specifically, business and marketing practice is key to implementing the triple bottom line. One place to begin is in university educational programs. Project Sin Fronteras is showcased as a deliberate effort to raise awareness on sustainability in tertiary business and marketing education, at the University of Texas – Pan American (UTPA and University of Texas –Brownsville (UTB). This is a story of sustainability.

Within the theory and practice of commercial enterprise, there is an increasingly urgent call for educators to incorporate a broader perspective that includes consideration of ecology, environmentalism, and ethics, in tandem with economic reality. This broader perspective widely recognized as the triple bottom line recognizes that both natural and human resources are indeed limited and therefore must be managed as such. From this broader perspective, profit and price are no longer the priority but rather people, planet, and process become part of the picture. Sustainability as a topic of study has become a common element in both corporate strategy and academic work within the business discipline. Yet, in reality progress has stalled in many respects.

6

INCORPORATING PLANT, PEOPLE, AND PROFIT AS SUSTAINABLE BUSINESS AND MARKETING PRACTICE The brief history of this story of sustainability begins with a bi-lateral exchange between UTPA, USA and Leuphana University, Germany, where American students would travel to Germany for the educational experience. Topics of study included the environment and use of natural resources, sustainable European Union business practices, cultural differences, and practical business applications. As well, students were geared towards gaining a basic understanding of geo-political issues from the European perspective and an introduction of European law applied to global business. In looking to expand this bi-lateral exchange, a targeted topic of sustainability was an integral part of discussions given the German Faculty coordinator is an environmental lawyer who served as an advisor in the writing of environmental law for the European Union. This expansion enabled the establishment of an environmental course of study at Leuphana University and similarly to initiate a course of study at UTPA, The TransAtlantic Sustainability Seminar (TASS) was developed and is currently available for enrollment.

To further encourage the teaching of the triple bottom line across university disciplines, an initial workshop was designed to have a diverse group of Faculty participate and become informed on how to incorporate sustainability into current and new courses. And so, Project Sin Fronteras was born.

www.businessadvisermagazine.com

ECONOMY

PROJECT SIN FRONTERAS WORKSHOP Project Sin Fronteras is the two-day workshop devised to begin the process of integrating sustainability into the educational culture of UTPA and UTB. The title Project Sin Fronteras was chosen as representative because of the two cultures of South Texas and Northern Mexico. With the border region as a fast emerging economy, understanding the benefits of the triple bottom line is of great importance.

Project Sin Fronteras began with the purpose of preparing Faculty to incorporate sustainability into business and marketing education. The purpose of that objective was to raise community awareness of the importance of planning sustainability into commercial projects that would impact the region of South Texas and Northern Mexico. From there, the goal was to transition to a new way of teaching and learning about sustainability. As a fast-growing university within an emerging economy teamed with developing infrastructure and myriad social issues, the urgency of beginning this transition has become paramount.

Sustainability inclusion will also soon be a standard requirement within tertiary education. More than that, by incorporating sustainability into higher education, UTPA and UTB are raising awareness within the younger generation. In raising awareness with the future business leaders of the border region, a generation of sustainability ambassadors will encourage the triple bottom line as a strategic business practice. For example, business and marketing students learning to formulate business and marketing plans will reflect on sustainability throughout the marketing mix elements and its implementation. As well, young entrepreneurs with a view to sustainable marketing will more readily identify business and marketing opportunities and accordingly, endorse sustainability practices. Effectively, UTPA and UTB soon to be UT-RGV is positioning as a leading advocate on sustainability within the region and positively contributing towards a more balanced approach in the utilization and maintenance of natural resources.

As well as profit, astute business people and marketers must consider ecological and social responsibilities. More than that, universities have the responsibility to educate and prepare students on the benefits of the triple bottom line as smart business strategy. This applied case of Project Sin Fronteras is a case example of teaching sustainability specifically in business and marketing education.

7

5 STRATEGY

Steps to Maximum Productivity

Why compromise when you can have it all? Check out these easy steps which can boost your productivity and increase performance.

P

roductivity is an essential part of staying ahead in business.

Often, the more work you can handle, the more money you can make. As business professionals, we all strive to work hard, but are we working smart? Professionals with high levels of productivity can respond with a resounding yes. Read on for a look at how you can take five steps to maximizing your productivity in the office.

8

GET ORGANIZED

REDUCE DISTRACTIONS

The first step that you must take to enhance your productivity is to get organized. Seriously. Set up files in your emails so that you have all of your pertinent information before you get started. Set up your workspace so you have guidelines and references at your fingertips. The idea is to create a workspace that is organized so that you can work more efficiently. File cabinets and sorting bins work well, too. Organization is a key component to increasing your overall productivity.

Distractions can be a real productivity killer. If you work in a busy office, you’re going to run into distractions.

You need to be pro-active and do things to help reduce the distractions in your own space. If the office is loud, purchase a pair of noise-cancelling earphones.

If you are working on an important project, put your instant messenger on ‘Do Not Disturb’ and let your phone go to voicemail for all non-urgent callers.

Without these distractions, you can better focus on the task at hand.

www.businessadvisermagazine.com

STRATEGY

LEARN BETTER TIME MANAGEMENT TIPS

PRIORITIZE YOUR PROJECTS

Time management is a vital part of boosting your productivity. When there is more work than hours in the day, it is vital that you schedule your day to meet your priority work demands. If you use Outlook at work, you can set alerts for when deadlines are approaching or when you need to change gears. This is an effective way to keep on track and on top of your deadlines, requirements and pressing issues. Another way to enhance your time management skills is to minimize the amount of time spent in meetings.

If at all possible, don’t hold a meeting for something that can be covered in an e-mail or in-depth phone conversation.

It is vital that you prioritize your projects and deadlines. Work on the hottest issues and the deadlines that will be approaching first so that you ensure that you always settle your projects and accounts in a timely fashion. By keeping track of what needs to be handled as a priority, you will never have a question of what to do next. This will help you stay busy and productive, and you will see an upsurge in your activity at work.

GET MOTIVATED One of the best things that you can do to enhance your productivity is to get motivated. What motivates you? Music?

A goal? Maybe you’re working towards a promotion? Whatever motivates you, use it. Motivation helps you achieve your goals quicker and provides focus, energy and drive in the work place.

Motivation matters!

Find out what inspires you best 9

FINANCE

WHAT HAPPENS WHEN I MISS A MORTGAGE PAYMENT?

A

lot of my past clients had approached and asked me, “What happens when I miss a mortgage Payment?”

- Well, if you miss a payment, it may not affect you that much right away but it could be the initiation of a Foreclosure.

BUT WHAT IS A FORECLOSURE? - Foreclosure is the legal means that your lender can or will use to repossess or take over your house. If this happens, you will have to move out of your house. In addition, if your property is worth less than the total amount you owe, you could be pursued by the bank and/ or the U.S. Department of Housing and Urban Development (HUD) for a deficiency judgment. And if this is the case, you will not only lose your home, but there will also be an additional debt that you would owe to your lender or to the HUD. So the big question you might be asking yourself, “What can I do?”

- You can contact an HUD-approved housing counseling agency. Call 1-800-569-4287 or TDD 1-800877-8339 for the housing counseling agency nearest you. These government agencies such as the housing counseling agency, may also offer credit counseling and their services are free of charge.

- You can utilize your Veterans Administration (VA) guaranteed loan program; you can call the nearest VA office to make necessary arrangements.

financial situation and may even provide for a temporary reduction or suspension of your payments.

Partial Claim. Your lender may be able to work with you to obtain an interest-free loan from the HUD to bring your mortgage current. You may qualify if: your loan is at least 4 months delinquent, and no more than 12 months delinquent; your mortgage is not in foreclosure; and you’re able to begin making full mortgage payments.

When your lender files a Partial Claim, the U.S. Department of Housing and Urban Development will pay your lender the amount necessary to bring your mortgage current.

Pre-foreclosure sale. This will allow you to sell your property and pay off your mortgage loan to avoid foreclosure and damage to your credit rating Deed-in-lieu of foreclosure. As a last resort, you may be able to voluntarily «give back» your property to the lender.

Most importantly, if you feel that you are falling behind on your mortgage obligation, contact your lender and ask them for your options.

Your home is your primary asset, and you must strive to defend it.

WHAT ARE MY OPTIONS? A Mortgage Modification. You may be able to refinance the debt and/or extend the term of your mortgage loan.

Special Forbearance. Your lender may be able to arrange a repayment plan which would be based upon your

Edgar J Hernandez Branch Manager-PRMI RGV| NMLS# 226169 3401 Old Highway 77 Brownsville Texas 78520

O: 956-616-4926 Fax 1.800.519.7915 ehernandez@primeres.com www.rgvhomemortgage.com www.PRMIUSA.COM

Here are a few tips to prevent or avoid foreclosure: -DO NOT IGNORE THE LETTERS FROM YOUR LENDER. If you are having trouble making your mortgage payments, do yourself a favor: call or write to your lender and explain the situation.

- Do not leave your house, your lender may help you qualify for assistance, but you must not leave your house.

10

www.businessadvisermagazine.com

STRATEGY

Balance Your Holidays and Business Work-life and personal-life doesn’t have to be in a constant tug. Here we make the balancing easier for you with these easy-to-follow steps.

W

orking through the winter holidays is a challenge that many professionals face. This is the season when the halls at home are decked and the tree is trimmed, life at the office can be a bit dreary. It doesn’t have to be, though. Even though the holidays are here, the business world keeps on spinning and someone has to maintain the influx of work. The world doesn’t stop for anyone, even dear old Santa Claus. Read on for a look at how you can balance business and the holidays successfully.

ASK FOR TIME OFF WELL IN ADVANCE OF THE HOLIDAYS If you know that your holiday plans are going to disrupt your work schedule, you may want to ask for a few days off during the holidays.

This is a popular time of year to take time off and spend it with friends and family, so will want to speak with your manager or supervisor with ample time so that you can make sure that you are granted your request. In most business areas, the entire staff cannot be off on any given day, and these requests are often first come, first serve, so you will want to act fast.

DON’T STAY UP TOO LATE PARTYING IF YOU HAVE WORK THE NEXT DAY Let’s face it. You’re not eighteen anymore. Your party animal days are likely far behind you. While the holidays are chock full of parties, it is important that you get ample rest before a long day at work.

Don’t stay up past midnight if you have to be up at five.

BRING THE HOLIDAY SPIRIT TO WORK WITH YOU Just because you have to work, doesn’t mean that you can’t bring some holiday cheer with you. If you

work permits, listen to some holiday tunes on your iPod, bring in a plate of homemade cookies to share with your colleagues or even decorate your work space with some holiday decor. Little things can make all the difference.

Rather than getting depressed by being in the office during the holidays, bring the holiday cheer with you; it can make the work day that much more tolerable.

PACE YOURSELF During the holidays it seems as though everyone and their grandmother is throwing a Christmas, holiday or New Year’s Eve party. While it sounds so much fun to

attend each and every party, it reality, it is downright exhausting. Select a few must-attend events and RSVP. Pace yourself through the sea of holiday parties. Keep in mind that you need to be fully functional for your job, and you’re no good to anyone if you’re exhausted.

BALANCE AND STRUCTURE When it comes to working through the holidays, distraction can be a major issue. In order to combat this, you may need to stay busy and keep a structured schedule throughout the day. By staying focused on the task at hand, your day is likely to go a lot quicker.

11

MARKETING

Bump and Up-Selling in Marketing Bump and up-selling has been a proven method to skyrocket sales. See how you can benefit from this strategy.

W

ith every single sale that your company achieves, you have the opportunity to bump or upsell. A bump or an upsell is a sales and marketing technique that increases sales figures by adding on related products and services to existing purchases. This method works because the add-ons are natural, and are things that the customer could ideally need to enhance their experience.

This method can be instrumental on increasing overall sales figures. Read on for a look at what the bump and upselling method can do for your business.

AN EXAMPLE OF BUMP AND UPSELLING The perfect example of bump and upselling comes from the retail industry.

A gentleman named Larry is browsing the long line of printers that your store is offering on sale. Larry is well read and has done his research. He has narrowed his search down to three printer models, all of which received high customer praise and are on sale for approximately the same price. A standard sales person would assist Larry select the printer that would best suit his needs, however, an exceptional sales person will assist Larry select the printer he needs, and point out the additional add-on items he will need to use his new device. Natural add-ons include a ream of white printer paper, ink cartridges and a cable to connect the printer to his laptop computer. Not only would an exceptional sales person help Larry get what he came in for, but he would educate Larry and remind him that he will need to purchase additional items for his new printer. Instead of a sale of $79 plus tax, this sale was pushed

12

up to over $120. This bump/upsell earned the store an additional $41 in sales.

BUMP AND UPSELLING IN MARKETING Bump and upselling techniques also work quite efficiently in marketing materials. Now when many stores advertise a product such as a Blu-ray player, they also add complimentary items to the same page such as Blu-ray movies, cables, TVs and TV stands. Some companies even use helpful reminders for consumers such as, “Don’t forget your HDMI cable!” This marketing technique is highly effective and helps stores increase their sales totals while assisting customers in taking home everything they need to set up their new device. Services can be bumped, too. If you sell furniture, offer to assemble it

for customers. Do you offer home or in-store delivery? Offer it. Bump and upselling is all about thinking one step ahead. What will my customer need to use their purchase?

THE BOTTOM LINE Bump and Upselling are effective ways to not only increase sales totals but also assist customers in ensuring that they have found everything they could possibly need. This is a method that does not have to be pushy at all, but it also comes across as being helpful and going above and beyond the standard call of duty. The job of the salesman is to determine the customers’ needs.

Don’t leave it up to them to remember their ink cartridge for their new printer. Assess the customers’ needs and lead them in the right direction.

www.businessadvisermagazine.com

INVESTMENTS

13

LIFESTYLE

Cheaper is not always BETTER “You get what you pay for”: Why Cheapskates Are NOT Cool.

S

ome consumers will jump at a sale or bargain. Others will carefully research the products that they want to purchase and only take the plunge when they know that the product is definitely worth their hard-earned money. Cheaper is definitely not always better. Read on for a look at why it may pay to spend a little more on a higher quality item.

SOMETIMES YOU REALLY DO GET WHAT YOU PAY FOR There is an old saying that goes, “You get what you pay for.” There is definitely some truth to that logic, especially when you purchase an item based upon price alone.

Consider this: Purchase an off-brand item from a discount store at a rock bottom price and then purchase a comparable, but higher-priced item from a major retailer after fully researching it for quality and durability. Chances are that the item from the dependable brand with the top quality reviews is likely to outlive the cheap knock-off.

DON’T EXPECT LONGEVITY WITH DEEP DISCOUNT PRICES When you purchase an item at a deep discount price, you probably shouldn’t expect it to last as long as a more expensive product would. The reason why many items are priced so low is because they cost less money to make. Sometimes a lower grade material is used to make the product you just purchased as opposed to a high-priced, but quality made product. While deep discounted products provide savings up front, you really aren’t saving money in the long run if you have to run out and buy a replacement every few years, when the low-priced option begins to malfunction or needs to be replaced due to wear and tear.

14

BE VERY CAREFUL WITH ELECTRONICS When it comes to deep discounts on products, it is advisable to be cautious with electronics. If there are big cost slashes on an electronic product, this should be a red flag. Unless it’s Black Friday or Cyber Monday, it is not likely that you will see huge discounts on TVs, computers, cell phones, etc.

If you do, that could be an indication that the phone is not selling well, may have reported consumer issues or features outdated technology. Make sure that you do your homework before purchasing discounted electronic items.

CHEAP CLOTHES AND BEDDING ARE EXACTLY THAT… CHEAP Low-cost material often features a lower thread count and cannot stand up to everyday wear and tear like higher quality clothing, bedding, sheets and blankets can. The higher the thread count, the better the material will generally hold up. In addition, quality material has a more appealing feel.

Low quality and discount bedding and clothing not only will not hold up as long as quality made articles but it can have a rough texture as well. Rather than risking spending your hard earned money on bedding and clothing that may not last long at all, purchase items that will withstand the abuse from washing and wearing.

THERE ARE EXCEPTIONS TO EVERY RULE Naturally, there are exceptions to every rule. It is possible to find a great deal, but it is vital that you do your homework first. Don’t be hoodwinked by a great price tag. Make sure that the purchase is a smart one by reviewing consumer reviews.

www.businessadvisermagazine.com

INVESTMENTS

15

16

www.businessadvisermagazine.com

STRATEGY

DON’T ELIMINATE THE MIDDLE MAN… ADD ONE!

T

he middle man sure seems to be getting a bad reputation lately. We hear it often, “Take out the middle man.” The question is, why are we taking out the middle man? What has he done so wrong? The fact of the matter is adding a middle man to fulfill business needs can help businesses run smoother, can add an extra level of professionalism and expertise and make your life a lot easier. Read on for a look at why the middle man is actually good for you and your business.

stand their benefits and get their claim issues resolved.

They offer a service that is invaluable. Consumers no longer need to get stressed over claims that were processed incorrectly or deal with arrogant customer service agents.

Instead, they have a case worker who advocates for them. The middle man seeks to make the client’s life easier and provides additional services that customers cannot receive elsewhere.

EXAMPLES OF MIDDLE MEN

MIDDLE MEN TAKE CARE OF TASKS AND ISSUES THAT CANNOT BE TACKLED IN-HOUSE

There are many examples of middle men. While many people will try to convince you that a middle man is unnecessary, this simply is not true.

A health advocate is a perfect example of a middle man.

A health advocate does not work for the hospital, doctor or insurance agency. They work for patients and strive to help consumers under-

The benefit of a middle man is simple. They take care of issues and projects that cannot be tackled in house. Maybe they are a web designer, a marketing consultant or an IT specialist. Whatever the case is, a middle man is someone who is highly qualified and can provide exceptional services that customers cannot obtain from a particular

company. They are intended to enhance the customer’s experience and provide them with greater end results.

ADDITIONAL LEVEL OF SERVICE THAT CAN BE PROVIDED TO CUSTOMERS A middle man offers an additional level of service and expertise to the customers’ existing services with a company. Many companies enlist consultants, specialists and freelance professionals to help add a highly coveted layer of professionalism to their existing services. The middle man can help ensure that customers achieve a higher level of service and expert results.

WHY ELIMINATING MIDDLE MEN DOESN’T MAKE SENSE With the amount of professionalism, services and courtesy the middle man offers, it simply does not make sense to eliminate them from the picture.

Many consultants or middle man know that they are not a required source, and as a result, they go further to provide top quality care and service to ensure that their clients are satisfied and their needs are met. Some people eliminate the middle man to reduce overhead costs, however, when they realize that the services provided by their consultant were instrumental to their business, many change their tune.

THE BOTTOM LINE The bottom line is simple. The middle man helps to make your business run more smoothly, and helps you to meet your clients’ needs and demands. Don’t eliminate them... Make them a welcomed part of your business.

17

INVESTMENTS

How ergonomics workplace enhance employee performance and well-being.

ERGONOMICS AND THE WORK PLACE 18

I

s a comfortable work place a happier one?

Many professionals seem to think so.

Ergonomic chairs and desks aim to make professionals that work at a desk for long hours each day more comfortable. There are other advantages to offering ergonomic work space furnishings including enhanced productivity and less strain on the back, wrist and neck.

Read on for more on implementing ergonomic furnishings in the work place.

www.businessadvisermagazine.com

MARKETING

TYPES OF ERGONOMIC FURNISHINGS AND EQUIPMENT There are plenty of ergonomic furniture on the market to choose from. Some popular ergonomic pieces include ergonomic office chairs with lumbar support and soft, supportive arm rests, ergonomic desks with curved edges and soft touch for maximum comfort and foot rests that provide support and flexibility and enhance blood flow. Furniture is not the only ergonomic additions to the work place, though.

There are plenty of items that offer ergonomic design include keyboards, keyboard trays, mice, mouse pads, iPad holders, document stands and more. These products are designed to provide added convenience and comfort in the work place.

CAN ERGONOMIC FURNISHINGS AND PRODUCTS INCREASE PRODUCTIVITY IN THE WORK PLACE? There are many benefits to installing ergonomic furnishings and products in the office. Enhanced productivity is a big reason why so many offices have opted for ergonomic designs.

Ergonomic furnishings and products can help reduce the stress and strain that professionals can experience while working in an office. Ergonomic chairs help support your back and arms, while ergonomic mouse pads featuring a cushion to support your wrist and help prevent carpal tunnel syndrome.

HEALTH BENEFITS THAT COME FROM ERGONOMIC FURNISHINGS There are many health benefits that can arise from installing ergonomic fur-

Research shows ergonomics workplaces are healthier and more productive. nishings and products in the office. From back pain and fatigue to carpal tunnel syndrome and blood clots in the legs, ergonomic designs help the employee to be more comfortable as they work.

These products are designed to contour to the adult human body, featuring natural curves, comfortable material and supporting designs that create a supportive and comfortable feel.

CAN ERGONOMIC FURNITURE REALLY REDUCE EMPLOYEE STRESS? In a word, yes. Ergonomic furniture contours to the body and helps to alleviate stress on the lower back. By offering a contoured and comfortable experience, ergonomic furnishings such as chairs and desks can truly alleviate some stress off of the employee’s body and help prevent fatigue.

THE BOTTOM LINE Many companies are beginning to update older work spaces with modern, ergonomic work spaces. Employers are well-researched on the benefits that ergonomic products offer and by providing associates with a comfortable and supportive work space, they are helping to enhance productivity and lower stress in the work place. There are many different styles of ergonomic furnishings and there truly is something to fit every taste, style and office need.

From modern contemporary styles to rich leathers and dark woods for a more classic look, ergonomic furnishings can be bought in any different number of styles. Select the ergonomic furnishings and products that best fit your company’s and associates’ needs.

19

MARKETING

Evaluating Your Customer’s Needs Customer loyalty starts with customer satisfaction. Know your customers, know their needs.

F

irst impressions go a long way in the business world. Not only are you going to make an impression on your customers, but they will have an impression on you as well. How do you evaluate your clients and determine which are loyal customers and which still need to be convinced of your professional prowess? There are plenty of ways in which the evaluation of your customer can help the success of your business and create a lasting and healthy business relationship. Read on for a look at how you can evaluate your customers and enhance your business relationship.

TREAT EVERY CUSTOMER LIKE A PROSPECT At the beginning of many relationships, the tone is fresh, exciting and hopeful. The same can be said of business relationships. It is important that no matter how many times you have done business with your client that you treat them with the same respect, courteous and drive as a prospective client. Loyal customers are the bread and butter of your business. Don’t treat them as ordinary.

While new prospects can be exciting, you don’t want your loyal customers to feel ousted or unappreciated.

TREAT EVERY CLIENT LIKE A LOYAL CUSTOMER Many companies evaluate their customers based on their needs, their budget and the scope of their project. Whether your client is purchasing $5 worth of services or $5,000, it is so important that you treat each and every one like a loyal

20

customer. Small projects can lead to big sales over the course of a healthy and flourishing business relationship. It is important to examine the clients’ needs and not treat them differently based on their budget and level of spending.

ASK PROBING QUESTIONS TO UNDERSTAND THE SCOPE OF THE CLIENTS’ NEEDS If you want to get to the heart of your clients’ issue, you must ask probing questions to understand the full scope and depth of the project. By doing so, you are not only able to get a better understanding of your clients’ needs and expectations but you also have the opportunity to show them that you truly care about the success of their project and the success of your mutual business relationship. Don’t be afraid to ask the hard questions, get a budget going and be open to answer questions that the

client has for you. After all, they are coming to you for your expertise.

DETERMINING WHO THE LOYAL CUSTOMERS ARE Loyal customers... You can see them a mile away... Or can you? Sometimes your most loyal customers are not that easy to spot. There may be a customer that only uses your services once in a while. That doesn’t mean that they are not loyal. It could just be that they only need your services on an as-needed basis. Don’t treat them any less than a high-paying client that utilizes your services on a frequent basis. A loyal customer who only seeks assistance every once in a while can be just as powerful in spreading the word of your business and positive reputation in providing top quality service to other prospective clients.

www.businessadvisermagazine.com

MANAGING

Do You Let Your Staff Daydream?

Sounds like a not-so-good idea, eh? But this article will show how a relaxed environment can boost your company performance as a whole.

T

here is a common belief that daydreaming is one of the most non-productive ways to spend an afternoon. With so many other things that can be done, daydreaming is often viewed as lazy, distracted and a waste of time. There are actually plenty of reasons to let your staff daydream, at least for a little while.

Read on for five reasons why daydreaming actually helps boost employee performance.

REJUVENATES THE BRAIN

task at hand. Sitting still and letting your thoughts wander can produce new and brilliant ideas, provides a moment a rest and relaxation that allows your brain to recharge, and it calms the body and the mind. While a daydream can be viewed as non-productive, it actually does help employee production in the long run as long as the daydream is limited to a 10-15 minute span.

the rest of the afternoon.

Rather than having employees strain themselves in getting to their lunch break, let them know that it is okay to take a 10-15 minute break to gather their thoughts. You may be happy you’ve done so when you watch their productivity improve.

EVERYONE DESERVES A BREAK

Creative thinking certainly flourishes when the opportunity to daydream presents itself. A quiet break allows employees to gather their thoughts, form ideas, and calmly focus on the tasks that the afternoon will bring.

Sometimes it is hard to think clearly with the normal hustle and bustle of the work day, however, a calm and quiet break can help provide some clarity and focus.

Your employees work hard.

While you already provide the legally obligated breaks, there is nothing wrong with allowing them a breather during the mid-morning or mid-afternoon. Doing so can help reduce stress, anxiety and frustration and helps to get employee’s mind in a more productive state for

CREATIVE THINKING FLOURISHES

A short daydream can actually help rejuvenate your employee’s brain as it gives them a break from the

To dream or not to dream

WORKING FOR EXTENDED PERIODS OF TIME IS NOT HEALTHY It is not healthy to work non-stop for extended periods of time. Eyes straining at a computer screen all day is not conducive to a productive and healthy employee over a long period of time.

Allow your employees breaks to rest their eyes when possible so that you can help assure their well being.

21

COVER STORY

Ochoa put his people first, instead of working for profit from the very beginning, he strived to develop the infrastructure and caring work environment

ORLIE OCHOA

22

INVESTMENTS

FINDS THE PERFECT INGREDIENTS

TO SASFUL E ESS C C SU USIN B

A successful entrepreneur of a successful venture, Orlie Ochoa shares his success story with us.

See how his business flourished.

M

cAllen, TX – April 23, 2014 Having a vision and assembling a team to bring that concept to life is the first step in creating a successful business venture. Orlie Ochoa, owner and operator of McAllen Bar-B-Cutie, not only envisioned his dream but through orchestrated pursuit has become a successful entrepreneur.

Rather than focusing on financial returns at startup, Orlie put his energy into constructing a solid business based on VISION, PEOPLE, QUALITY & CUSTOMER SERVICE, SALES & BRAND AWARENESS, and FINANCIAL RETURN (IN THIS EXACT ORDER!!!).

“A good VISION”, Orlie says, “is crucial to making any business successful. Great PEOPLE, positioned in the right job, are vital to successful day-to-day operations. Once the proper people are in place, exceptional CUSTOMER SERVICE is attainable.

Then, you can work on your SALES which will lead to BRANDING. ‘Never market your store on bad brisket.’ After the business is forged using those solid posts, FINANCIAL RETURNS will follow. The biggest mistake a business owner can make is going into business focusing primarily on financial returns before any of the infrastructures of his business has been fabricated,” finishes Orlie.

Orlie holds to the belief that your business and the employees are a reflection of yourself, and if you make people a key value in your company, your team will follow suit. “People are my true passion,” states Orlie. Each and every person Orlie comes into contact with can sense the care he has for people. People can change the world, and one of Orlie’s greatest pleasures is the fact the he can make a difference to someone. “The greatest feeling is seeing an employee you hired blossom right in front of your eyes. He or she could become a manager in your business, or they used you and your business as a stepping stone.

The reward is awesome. At the end of the day you can sit back and say,’ Man, I actually developed someone who can go out on their own and run a restaurant themselves or run someone else’s restaurant! It’s the greatest feeling in the world!!” says Orlie.

If you expect your team to work hard, you have to live by example. Orlie says one of his biggest challenges is walking the line of working hard IN his business and working hard ON his business. There is no greater motivation to employees than to see their leader working down in the trenches alongside with them and yet you also have to spend time making sure business operations are managed superiorly. “I try to balance my time on both ends,” remarks Orlie, “but it’s a balancing act that I will always be perfecting.”

23

STRATEGY

Is the Customer Always Right?

Let’s face it! We always have that one (read few) customer who is never happy and constantly complaining. How to handle these ‘nice’ folks?

I

t is often said in business, “The customer is always right.” How true is this statement? Is the customer truly always right, or is this a concept that some professionals have misunderstood? Many people have pondered these very questions before and it is for good reason. Professionals that assist customers and the public in general will come face to face at some point with a disgruntled customer. This customer will likely call into judgment the services he or she received and the

reason why they are so upset. Are they right even if they are indeed factually incorrect? Read on as we take a look and explore this topic at length and determine, “Is the customer always right?”

IT’S NOT ABOUT BEING RIGHT OR WRONG The premise behind the quote, “The customer is always right,” is actually not about being factually correct or the customer being infallible. “The

customer is always right,” is a slogan that points out that it is not the sales persons’ job to prove the customer wrong, but to help the customer work through their issues. It is not about the customer getting their way all the time.

There are business rules set in place, and just because a customer complains, it doesn’t mean that the rules of the company will be flexed. “The customer is always right,” is a quote that may be shared if an associate has a less than civil attitude. Keep in mind that the customer does not need to spend their hard earned money at your store, and could easily go elsewhere. No matter what the customers’ tone is, remain civil, pleasant and courteous.

THE POWER OF COMPROMISE Being able to compromise with an upset client is a huge attribute to your success as a professional sales associate. A good response to a disgruntled customer is to reply, “I am sorry that you had a negative experience with us and I would like to assist you in remedying that in the future. If you could provide me some key information, I am certain that I can help you resolve this issue.” If the customer asks you to break company rules simply reply, “I certainly understand your frustration and I apologize for any inconvenience this has caused you. While I cannot refund you in cash due to corporate guidelines, I can provide you with a store credit for the amount that you paid with your original gift card.”

THE BOTTOM LINE AND THE ANSWER TO THE QUESTION The bottom line is simple. No, customers are not always right in the factual sense of the word. It is best for professionals to meet upset clients in the middle rather than attempting to argue over rules and procedures with the client. Always show your clients the utmost respect and try to compromise with them. Meet them on level ground and assure them that the success of their transactions with your company are a top priority.

Often, customer issues can be worked out with a calm demeanor and a flexible business-minded attitude.

24

www.businessadvisermagazine.com

10

MANAGING

Characteristics of Effective Meetings

BE OPEN TO QUESTIONS Make sure that you allow time for questions at your meetings. Be friendly and open, and talk your clients through any concerns they may have.

RESPECT YOUR CLIENT’S TIME It is so important to show your clients that you respect their time. It is not appropriate to cancel a meeting after it has already begun, or reschedule a meeting multiple times. In addition, it is crucial that your meetings are timely and adhere to a strict schedule so you do not go over the allotted time.

OFFER CLEAR AND CONCISE INFORMATION By ensuring the information you are presenting in meetings is clear and concise, you are helping to educate your audience. By communicating effectively, you are helping to defuse any miscommunications, misconceptions or confusion on topics discussed in your meeting.

OFFER RESPECTFUL COMMUNICATION

E

ffective meetings are a crucial part of business. A smooth business meeting can mean the difference between sealing a deal and losing an important business contact. Luckily, there are strategic measures that you can implement that can help the odds swing in your favor in your own business meetings. Read on for a look at ten characteristics of effective meetings and try to enforce some of these handy suggestions in your next meeting.

BE PROMPT When holding a meeting, it is vital that you are prompt and on-time. Do not keep your client or colleague waiting for you to show up or get the meeting started. By showing that you respect your attendee’s time, you help set the tone for the meeting and get things started on the right foot. In addition, do your best not to go over the allotted time for the meeting.

26

Communicate with a respectful tone of voice. Speak with a tone of authority so your audience can have assurance that you are confident with the information being presented, but don’t forget to be friendly. Showing a lighthearted side of your personality in your meetings can keep associates engaged and make you seem more approachable.

BE PREPARED Making sure that your laptop is booted up and your projector is fully functional is an important part of hosting a meeting. It is important that you take care of this before your meeting start time so that you do not keep your clients and colleagues waiting. In addition, by setting up your equipment prior to your meeting, you are helping to keep your meeting concise and present a professional and prepared image.

REMEMBER: COOPERATION NOT COMPETITION If you are in a meeting with other colleagues or potentially someone who works for the competition, keep in mind when you are in a professional meeting space, try to be collaborative and cooperative, but never competitive. Nothing is less productive than a meeting that essentially becomes a popularity contest.

Keep your ego out of the picture, and go in with an open mind.

DRESS THE PART

DETAIL THE NEXT STEPS

Would you show up to your wedding in a jogging suit? I didn’t think so. The same rule applies to business meetings. Do not show up to an important business meeting on casual Friday wearing a t-shirt and jeans. Even if the rest of the company can wear denim, you should opt for a handsome suit or a chic blouse with a pencil skirt. This ensures that you fit the image of a polished professional.

Make sure you recap your audience with what the next steps will be. Do you need to schedule another meeting? Let your audience know so they can be prepared.

OFFER A TAKEAWAY Don’t forget to offer a take away. Is there an important message that you wish to convey? A call to action? Tell your audience. This can be a great high note to end your meeting on.

www.businessadvisermagazine.com

STRATEGY

28

www.businessadvisermagazine.com

6

STRATEGY

STEPS OF EFFECTIVE COMMUNICATION

Anyone can communicate, but often, misunderstandings can arise from ineffective communication

C

ommunication. It is the way we pass on information to other people. There are many ways to do this. We can hold a conversation face to face, send an email with detailed instructions, pick up the phone and chat or write a hand-written letter. Anyone can communicate, but often, misunderstandings can arise from ineffective communication. Fortunately, there are ways to enhance your effectiveness when talking and send text communications.

Read on for a look at six steps of effective communication.

SPEAK CLEARLY One of the most important aspects of communicating effective is to speak clearly.

Speak in a voice that can easily be heard, avoid jargon and in-house business acronyms when you are speaking to a mixed audience, and always make sure that you are clear on the topic you are speaking about. If it appears that some people may have misunderstood you meaning, don’t be afraid to explain further and clear up the issue at hand.

BODY LANGUAGE Body language can say a lot without you having to utter a word. Sit up straight in your chair, allow the stress of the day to roll off your shoulders and remind yourself to smile.

A business partner could get the wrong impression from you if your body language is perceived as negative or agitated. Keep control of your facial expressions, because your face could be saying one thing while you are saying something different. You always want to make sure that your body language matches your intended tone and message.

SPEAK AT A MODERATE TEMPO There are some people that just naturally talk fast. There is nothing wrong with that, per se, but when you are communicating with others, it is best to slow your prose.

To ensure that your audience understands your message and the information that you are relaying, make sure that you speak in a semi-loud voice at a moderate tempo.

This tempo should not be too fast where people cannot follow along, or too slow where your audience feels as if you are being condescending.

CONSIDER YOUR AUDIENCE When you are communicating with others, it is important that you consider your audience. If you are speaking with a group of colleagues on the same professional echelon, it is okay to use terminology that they would understand. If, however, you are speaking with a mixed group of individuals, it is important that you gear the knowledge being provided to everyone in the room. It is not a matter of changing your tone, but the way you deliver your message. There are always ways to simplify overly technical documents, emails, training implementation manuals and speeches.

CLEAR AND CONCISE TEXT COMMUNICATIONS If you are planning on sending an email about an important issue, it is crucial that your text is clear and concise.

Emails should get straight to the point. Business emails are no place for passive voice writing. After your greeting, the first sentence should identify the purpose of your email. If you find that the email is especially long, you may want to consider picking up the telephone and holding a meeting instead, so that you can be certain that your message and information was well-received.

THE WRAP UP Wrapping up your text or conversation is an efficient way to ensure that your audience fully understands everything that was discussed. Recap your conversation briefly so that you both can be on the same page.

This is a great way to reduce any miscommunications or misunderstandings before it can become a hot issue.

29

INSURANCE

Key People

Manage the risk of losing one of your greatest assets — your key people.

T

wo key risks today are the risk to property and the risk to people.

As the Small Business Administration (SBA) points out, “Material losses to a business can usually be repaired or replaced. Loss through death is always total and only people can replace people.”1 Life insurance2 on key employees may be more important now than ever before. Today’s companies run on people, not just machines. Intellectual capital powers business, and the loss of a key person could spell disaster for your company. While many companies will spend a great deal to insure against fire, often they overlook or minimize the risk of losing a key employee.

Surviving the loss of a key employee.

Business Life Solutions has products that can help you manage the loss of a key person.

Who are the key people in your company?

They are the ones with special training, sales prowess or leadership charisma that keeps you competitive.

They represent the backbone of your company. If you see a letter of resignation sitting on your desk, you hope it’s not from one of them. Whether that person embodies a technical advantage, a leadership advantage or sales advantage, life insurance on key people can help protect your business from an expected or unexpected loss. According to the Small Business Administration (SBA), “Life insurance is the most economical and cost effective means of providing cash because, during life the cash value constitutes an increasingly liquid tax-advantaged3 reserve available to help meet financial needs of the business, and at death, the full proceeds are immediately available.”4 These proceeds can help fund the transition for a

new person to take over the position and help offset loss of revenue in the meantime.

Whether it’s a loss of sales contacts, leadership, or technical expertise, life insurance on key employees can help your company weather the financial consequences of an unexpected loss.

DETERMINING YOUR NEED— PERMANENT INSURANCE OR TERM INSURANCE?

The business advantage of permanent insurance While many people associate term insurance with coverage on key people, a more permanent type of insurance may be the better solution. The primary purpose of insuring the lives of key employees is to indemnify the business for the loss of an employee; but with permanent insurance, the policy may deliver other business advantages.

Permanent life insurance may help: • Provide funds5 through

1. Publication MP-20, Insurance Options for Business Continuation, U.S. Small Business Administration 2. Life insurance issued by Farmers New World Life Insurance Company, Mercer Island, Washington 98040.

3. This material is for general informational purposes only and is not legal or tax advice. The material may not reflect your particular circumstances. Neither Farmers Insurance nor any of its agents, employees, or registered representatives is authorized to provide tax or legal advice. Please consult your tax or legal advisors for advice specific to your situation. Carefully read the contract prior to purchasing any life insurance or annuities. This material presents our general understanding of current law, as tax laws and IRS administrative positions may change. This material is not intended to, and cannot be used to avoid any Internal Revenue Service penalties.

4. Publication MP-20, Insurance Options for Business Continuation, U.S. Small Business Administration 5. Policy loans and withdrawals will reduce cash value and death benefit. Policy loans are subject to interest charges. If your policy is a modified endowment contract, loans and withdrawals may be subject to taxes and penalties.

30

policy loans for sudden emergencies or unexpected opportunities • Bolster the credit standing of a company • Serve as collateral for confidential policy loans, at a guaranteed rate, that do not appear on credit reports for the business • Provide funds that the company could use to help supplement the insured employee’s retirement • Serve as an incentive for the employee to stay with the company • Provide policy cash value should the employee leave the company.

For more information please contact Jose M Davila Farmers Agent 956-683-0500 jdavila@farmersagent.com www.farmersagent.com/jdavila 3000 N. McColl Ste. A1, Mcallen, TX 78501

www.businessadvisermagazine.com

INVESTMENTS

31

COMMUNITY

RIBBON CUTTINGS INTEGRACLAIM IntegraClaim offers policyholders in IntegraClaim, Texas a better way to settle their insurance claims. Rather than blindly accepting your insurance company’s word for it and potentially settling for less than you’re entitled to receive, let IntegraClaim review – and maximize – your claim.

COMO EN CASA Como En Casa is a 100% Authentic Mexican restaurant. They serve breakfast and traditional Mexican plates. If your preference is not on the menu they will prepare it for you as you wish.

Como En Casa is a nice and friendly place where they make you feel at home with deliciously home cooked meals.

Not only is this a restaurant but it has room for banquets and events alike. So book your party today!

DR. ARTURO J. LOPEZ Lopez Dental Care’s vision is to help families in the Valley live happier and healthier lives by providing the most personalized, most affordable and best quality dental care in the timeliest manner possible. Their primary objective is to assist their patients in achieving optimum oral health, and their Preventive Care Services are geared to help you keep smiling for years to come…

ZENZA STUDIOS Get Active. Stay Healthy at Zenza! In addition to Whole Body Vibration,Zenza Studios offer members: Infrared Sauna Therapy, free ionized alkaline water, Himalayan Salt lamp benefits, and monthly measurement products.

Zenza, the newest innovation in health and fitness

32

www.businessadvisermagazine.com

COMMUNITY

BODY WORKS ULTRA LIPO CLINIC Body Works Ultra Lipo Clinic-Sharyland is the Rio Grande Valleys newest and safest alternative to Liposuction & Botox! They have great clinical results & international award winning experience with their certified staff and are pleased to now be open and servicing The Rio Grande Valley.

FROST BANK Everyone is significant, and at Frost, they treat them that way. They give their customers a square deal and keep their assets safe and sound. These beliefs have guided Frost from the very beginning and served their customers well since 1868.

At Frost, they are proud of their heritage, and for good reason: they have been serving Texans almost as long as Texas has been a state. They are from here, and have always played an active role in the communities they serve.

IBC BANK- SHARY IBC’s successes have come as a result of an aggressive and innovative attitude to “Do More” for their customers and communities. This philosophy of investing time and resources does not end in the development of products and services.

They encourage their 3,700 employees and officers to serve on boards and to volunteer in civic groups and charitable organizations supporting the arts, education, neighborhood revitalization programs, economic development, medical research and many other causes.

MOLCAS Molca’s Restaurant has the best Mexican dining and cuisine. They serve traditional Mexican plates with outstanding customer service. It is a nice and friendly place where they make you feel at home with deliciously home cooked meals.

33

LIFESTYLE

AEROMAR IS THE ONLY AIRLINE WITH DIRECT FLIGHTS TO MÉXICO CITY OUT OF MCALLEN, TEXAS Aeromar offers direct flights to Mexico City and San Luis Potosi out of McAllen and Austin, Texas.

ABOUT US: AEROMAR is the most experienced Mexican airline with more than 26 years of experience, continuously offering services since 1987.

Our main area of operations is located in Terminal 2 of the International Airport of Mexico City.

We have a network of 22 destinations, carrying out more than 100 flights a day.

We provide our passengers with high quality care; as well as itineraries and services that will suit their every need.

MISSION STATEMENT: Aeromar’s mission is to optimize our customer’s time by providing on- time and quality services, as well as safe flights. In order to best serve our shareholders and employees we focus on remaining profitable and financially stable.

14 ATR- 42 twin- turboprop with 46 and 50 leather seats.

2 ATR- 72 600 twin- turboprop, new generation with 68 seats.

AGREEMENTS WITH LEADER AIRLINES WORLDWIDE:

3 Aircraft Jet CRJ200LR with 50 leather seats.

34

AEROMAR CARGO SERVICES Aeromar transportation services make it easy to transport your packages into Mexico. Our services include: General Shipments Perishable Items Live Animals

EARLY CHECK- IN

FLIGHTS OPERATED IN SHARED CODE:

AIR+ HOTEL PACKAGES

TICKET SALES:

Packages are available to all of our destinations. Check Aeromar.com.mx for more information.

U.S. online booking at www.aeromar.us

UNITED AEROMEXICO Customers that are affiliated with any of the programs listed below can earn and redeem miles on all flights operated by Aeromar.

Mileage Plus Through Check-In e-Ticket Interline

AWARDS: OUR FLOAT:

Diamond Lounge Our passengers have access to our exclusive Diamond lounge, where they can sit back and relax before boarding their flight.

Changes at no extra cost Coupons

•Air France •Alaska Airlines •American Airlines •Delta Airlines •Hahn Air •KLM •Copa Airlines •Grupo LAN •Lufthansa •United Airlines •US Airways •TAM •Avianca (Q1 2013) •Iberia (Q2 2013) •British Airways (Q2 2013) •Heli Air Monaco (Q2 2013)

VISION: Aeromar’s vision is to be the number one preferred Mexican airline and be recognized as a leader in safety, punctuality and great customer service.

Our company policy is based on high customer satisfaction and great quality of work.

PRODUCTS AND SERVICES:

DGAC IOSA FAA

Our passengers can check- in at least 45 minutes prior to departure.

CHARTER SERVICES WEB CHECK- IN Our passengers can check- in online anywhere from 24 hours up to 2 hours before their scheduled flight.

CHANGES AT NO CHARGE Our passengers can change their return flight for the same day at no extra charge.

CORPORATE Corporate air rates comprehensively address our customer’s needs during travel for large and small businesses alike.

Air Corporate rates offer attractive benefits and great savings for all your business travels: Private Rates Discounts

We offer exclusive charter flights (VIP flights) with special rates, to better suit the needs of our customers.

GROUPS, MEETINGS, AND CONFERENCES We offer special rates and group benefits for groups of 10 or more passengers.

U.S. toll- free number: 1-855-AEROMAR (237-6627) Our packages are also available via U.S. travel agencies including Expedia and Orbitz.

www.businessadvisermagazine.com

REAL ESTATE

6 WAYS TO EVALUATE A CONTRACTOR’S SERVICE AND REPUTATION Don’t make the mistake of hiring the wrong contractor. Here’s a checklist for you that will help you hire the right folks for the right job!

Y

ou probably don’t have to think back too far to remember a time when you, or some friend or family member, regrettably hired the wrong contractor.

Why? Most likely because you did not ask the type of questions you need to ask to ensure you hire the right contractor. Asking questions makes the right contractor stand out from the rest of the crowd.

You may not always make the best decision asking questions, but you most definitely improve your chances of having a job well done, if you do ask.

What do I ask, you may be thinking?

Start with these six simple questions and make a list of others that you may think of before making your final choice of choosing a contractor.

1. How long have you been in business?

2. Are you a member of any professional organizations?

3. Can I see some of your recent completed projects?

4. Can I talk to some of your customers, vendors, & suppliers?

5. What type of insurance coverage do you carry?

6. How do you handle callbacks and service calls?

The answers to these questions will vary from one contractor to another and may need to be followed up with some additional questions or small discussion to allow you an opportunity to make the right choice.

Make more informed choices and get better results now in hiring the right contractor, simply by asking the right questions.

36

www.businessadvisermagazine.com

INVESTMENTS

Committed to Building on a Foundation of Trust, Innovation, and Service.

Experience

Rilemar Difference

the

“For by grace are ye saved through faith…” Ephesians 2:8-9 956-648-4093 www.RilemarCustomHomes.com /RilemarCustomHomes @RilemarHomes

37

INVESTMENTS

38

www.businessadvisermagazine.com

40

www.businessadvisermagazine.com

42

www.businessadvisermagazine.com

INVESTMENTS

ENVIRONMENT

WORKING GREEN Let’s reduce our carbon footprint and work together for a greener, better world. Here’s how we can go green.

printing less and less, and therefore wasting much less paper than in previous years.

ENERGY EFFICIENT LIGHT BULBS Energy efficient light bulbs can not only reduce your overall electric bill, but they can also reduce your usage in a big way as well. Some light bulbs were taken off the shelf in recent years for not being energy efficient and as a result many stores and retailers are pushing for consumers to purchase energy efficient bulbs. These bulbs are a bit more expensive than your standard halogen bulbs, but the benefits it offers is well worth the cost for many people.

THE BOTTOM LINE

G

oing green...

We’ve all heard the term before.

Whether you’re stepping up your recycle habits, opting for ecologically friendly light bulbs or solar panel rooftops, or installing energy efficient windows and doors, many people are going green in today’s day and age. There are many things that you can do to become more eco-conscious and some businesses are taking that to heart.

There are many different measures that companies can implement to help their company and their employees work more efficiently and go green. Read on for a look at more on working green and how you can implement eco-friendly measures in your workplace.

44

IN-HOUSE RECYCLING REQUIREMENTS AND PROCEDURES Many companies enforce strict recycling rules that employees have to follow in-house. Measures include recycling all papers instead of throwing it out, collecting cans and bottles in kitchens and cafeteria areas, and even using recyclable materials such as plates, cups and dishes to serve food off of.

By enforcing recycling rules, companies can help reduce the overall footprint on the earth and help to improve the earth’s health, too. In addition to keeping a trash can at employee desks, many companies are now also including a recycle bin to make recycling even easier for associates. Oth-

er measures include installing “shred bins” which collects used paper and shreds it into fine pieces that will be used to make new, recycled paper.

GO PAPERLESS One of the best ways that companies can go green and live a more eco-friendly lifestyle is to go paperless. Many companies are implanting paper free office spaces and providing associates with the resources and equipment to work online on a computer, rather than using paper resources. Companies use an exorbitant amount of paper with printing emails, training manuals, reference documents and more. By implanting a paperless work environment, companies are

Many companies are now going green and they are benefitting in big ways. By implanting recycling bins for paper, metal cans and bottles, companies can help their employees become more earth-friendly and these practices may carry over into their home life as well. Eco-conscious measures can also reduce spending on paper and toner for printers since paperless offices’ use so little. There is less waste involved with a green company, and companies can be great influencers in the community by encouraging their associates to adopt a more ecologically friendly lifestyle. Going green is easy, especially in the workplace.

www.businessadvisermagazine.com

Markets Commentary

T

he remainder of the year will see the economic landscape continuing to evolve with volatility becoming an ever present theme. There continues to be good news behind the newspaper headlines, and cable news sound bytes. The Gross Domestic Product per person in the United States has grown to about $51,000 per person [1], making The United States of America one of the most efficient producers of goods and services in the world, and one of the most productive and profitable places in the world in which to put money to work. By comparison, Russia only produces about $14,000 per person, Mexico $9,000, and China a meager $6,000 per person. The United States Economy has grown to $16 trillion, roughly equal to all of the European Union countries combined. If you add the two next largest economies together, China and Japan, they are still less than the USA. However, the National Debt has also exceeded $16 trillion, as has private debt, at about $17 trillion [2]. The Bipartisan Budget Act of 2013, a deal struck in December 2013, provides $23 billion in savings but does not reduce the debt, and only slows the growth of the debt by about 1/3 of 1%. About 58% of Americans over age 16 are employed, which is down from 63% in 2007.

Much of the productivity is found in small business owners.

As of the last census release, the top 5% of taxpayers earned an average $167,728, received about 34% of all income, and paid 57% of all federal income taxes. The top 1% earned $388,905, received 19% of all income, and paid 35% of all federal income taxes. American productivity is so extraordinary that the consumption of raw materials used to produce this output of goods and services has not changed since 1955, even though our output is more than a thousand times greater*. That means 100% of the increase in GDP in the last half century is the result of ideas [3]. American innovation has fueled our growth. If the trend continues, the next half century may be even better.

46

What will be different is that the government will be taking a larger share of the pie. The national debt, the doubling of Medicare spending in the last decade, 4 of the 5 largest municipal bankruptcies in history in the past 28 months, aging boomers, and expanding entitlements will create a massive need for cash from us.

OPTIMISM & PLANNING-THEMES FOR 2014—Optimism about America’s future, and careful deliberate planning regarding taxes and retirement will be dominant themes for 2014. Cautious optimism appears to be an appropriate outlook for the long term US Economy, while perma-bears may be left out in the cold. Deliberate and careful planning will be needed to minimize unnecessary tax burdens. Businesses and families should consider utilizing every tool at their disposal to find the most tax efficient purpose for every dollar. As an example, new Retirement Plan Rules, Health Savings Accounts, Welfare Benefit Plans, and new rules for Flexible Spending accounts may save thousands in taxes on health expenditures that you are already making every year with after tax dollars. By proper utilization of tax planning, and benefit and retirement plans, it is possible for family’s to save or defer millions in taxes over a career.

Your advisor should have the resources to help you make informed decisions regarding remodeling your existing tax plan, and retirement and benefit plans, or starting new ones. To learn more, click on www.OxfordAssetManagement.net.

If you have questions regarding any of the topics discussed, feel free to email me at J.Palumbo@OxfordAM.net. Make it a great future. http://pubs.usgs.gov/annrev/ar-23-107/aerdocnew.pdf https://www.cia.gov/library/publications/the-world-factbook/ fields/2195.html Alan Greenspan, The Age of Turbulence, Greenspan, published

by Penguin Press, September 17, 2007

www.businessadvisermagazine.com

INSURANCE

Who Needs Life Insurance?

Ever wonder if the tiny bity portion that come out of your paycheck is worth sacrificing for life insurance? See if you really need one.

I

t’s an important question to consider. If your death would create a financial hardship for others, whether they be your spouse, and/or children, a business partner, or your elderly parents, then it’s you. You need life insurance.

Most of us prefer not to think about our own death, but we all know it’s a part of the cycle of life. It may be that you will live into your seventies or eighties, or even your nineties and beyond, but of course, there are no guarantees. We are assured of two moments: this moment that we are living right now, and the moment of our death.

them financial support to supplement their limited income, how will they manage without that support once you are gone? And if you have not provided for your final expenses, will they be able to deal with the stress of that responsibility?

These are just a few of the areas to be considered when you are assessing the financial impact of your future death and seeking solutions to address those needs. As a successful business owner, you are accustomed to planning ahead by ordering inventory or hiring and training additional staff for your peak seasons. If looking into life insurance is not already on your priorities list, you probably should consider adding it.

When you die, money may be needed for a variety of things, such as unpaid medical expenses if your death was the result of illness or an accident. Final expenses will be incurred for the disposition of remains, whether you are cremated, buried, or choose a non-conventional disposition, such as having your ashes scattered over a special place.

If you are survived by younger children, their living expenses will need to be provided for, and funds for their education will need to be set up. The surviving parent/ spouse will be greatly assisted if you have made arrangements for an income for a transitional period of at least a few years while they position themselves to do without the income that you provided while you were alive.

48

We know that we are assured of two moments: this moment that we are living right now, and the moment of our death. One of those moments is the optimal time to take action and get life insurance.

The other one… is too late.

As a business owner, you also want to consider the impact of your death on your business and on the people that are in business with you.

Is your business positioned to survive without you?

Are your business partners equipped with the skills and know-how to keep things running smoothly? Are there aspects of your business that only you have knowledge of that would suffer if you were suddenly incapacitat-

ed? What else needs to be modified to ensure that your business will continue to thrive beyond your lifetime?

Your parents did the best that they could for you when you were growing up, and you have honored them by being supportive during their waning years. Obviously, your death would impact them emotionally. That is unavoidable. What about financially?

If you have regularly given

Jose Orona (210) 823-1744 8000 IH W STE 600 San Antonio, TX 78230

www.businessadvisermagazine.com

INVESTMENTS

A better life starts with a

BEAUTIFUL SMILE WE OFFER MULTIDISCIPLINARY DENTAL SERVICES

www.myrgvdentist.com

• ADVANCED RESTORATIVE DENTISTRY

Direct Dial (956) 566 0973 (956) 566 0602

• OVERALL DENTAL CARE

Attention Hours Mon-Fri: 8 AM to 5 PM

Coahuila #223 Ste. 18 First left, on left 2nd floor

• ZIRCONIA CROWNS • IMPLANTS

Our Nuevo Progreso office is located in the colorful Plaza Ricones de Mexico, just to the left of the Mexican Customs Station.

Turn left and take the stairs to the suite 18

• VENEERS • ESTHETIC DENTISTRY

Japanese Cuisine

Yoko's Lunch Specials Starting at:

$6.99 Monday- Friday 11am-3pm Mcallen, TX

7001 N. 10th Street, Suite C McAllen, TX 78504 Tel: (956) 683-1285 Fax: (956) 683-9837

Mission, TX

122 S. Shary Rd. Suite K Mission, TX 78572 Tel: (956) 581-6666 Fax: (956) 581-542449

COUPLES MASSAGE

ngel Hands Spa

$99

FULL BODY LASER HAIR REMOVAL

$1399

*

Inside Gold's Gym

GIFT TES A TIFIC LE R E C LAB AVAI

Proud Sponsor of

1317 S. Jackson Rd. Pharr, Tx

956 225 5689

Laser Lipo • Laser Hair Removal • Massages • Lypomassages • Couple Massages • Acne Treatments • Hydrafacials • Waxing 50 www.businessadvisermagazine.com

52

www.businessadvisermagazine.com