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O&M Style Bible AUS

Page 1

kind haircare | clean colour

STYLE BIBLE


2 | O&M STYLE BIBLE


OUR STORY

4

SHAMPOOS & CONDITIONERS

6

TREATMENTS

16

CØR.restore

21

CURL CURL

24

PS

30

STYLING

36

AEROSOLS

45

EXTRAS

54

THE O&M METHOD THREE STEP METHOD O&M ORIGINAL DETOX SHAMPOO O&M ORIGINAL DETOX CONDITIONER FINE INTELLECT SHAMPOO FINE INTELLECT CONDITIONER MAINTAIN THE MANE SHAMPOO MAINTAIN THE MANE CONDITIONER HYDRATE & CONQUER SHAMPOO HYDRATE & CONQUER CONDITIONER CONQUER BLONDE SILVER SHAMPOO

SEVEN DAY MIRACLE MOISTURE MASQUE THE POWER BASE PROTEIN MASQUE CLEAN.tone COLOUR TREATMENT SHINE SHOTS SMOOTH + VOLUME

CØR.restore THE SCIENCE CØR.restore COLOUR LOCK MILK CØR.restore LEAVE-IN TREATMENT

THE CURL CURL METHOD THREE STEP METHOD CURL CURL SHAMPOO CURL CURL CONDITIONER CURL CURL CREAM CURL CURL GEL CURL CURL SPRAY

THE PS EXPERIENCE THREE STEP RITUAL PS SHAMPOO PS CONDITIONER PS MASQUE PS BALM HEAT PROTECTANT BALM PS SPRAY HEAT PROTECTANT SPRAY

THE O&M STYLE METHOD THREE STEP METHOD KNOW KNOTT CONDITIONING DETANGLER ATONIC THICKENING SPRITZ SURF BOMB SEA SPRAY STYLE GURU STYLING CREAM FRIZZY LOGIC SHINE SERUM O&M THIQUE VOLUMISING POWDER POMADE GEL POMADE PASTE MATTE TEXTURE PASTE

ROOTALICIOUS ROOT LIFT ORIGINAL QUEENIE FIRM HOLD HAIRSPRAY FLEXIBLE QUEENIE FLEXIBLE HOLD HAIRSPRAY DRY QUEEN DRY SHAMPOO DRY QUEEN BRUNETTE DRY SHAMPOO DESERT DRY VOLUMISING DRY TEXTURE SPRAY W-SPRAY DRY WAX SPRAY C-SPRAY DRY CONDITIONER SPRAY S-SPRAY DRY SHINE SPRAY

SCALP MASSAGE

6 7 8 9 10 11 12 13 14 15

16 17 18 20

21 22 23

24 25 26 27 28 29

30 31 32 33 34 35

36 37 38 39 40 41 42 43 44

45 46 47 48 49 50 51 52 53

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© CONFIDENTIAL SASI GROUP | 3


OUR STORY

At the core of O&M we would love hairdressers and their clients to live healthier lives. We believe in clean, kind and original haircare that combines the latest in science and nature to give professional salon results. Our Australianborn colour and styling products are safe and beautiful to use, staying true to our core values and our mission to create the highest performing clean hair products in the world. The world of hairdressing is constantly evolving. Be part of the O&M movement where our top priority is you, and your health. When you use O&M, you are part of a community that believes in low-chemical formulations and clean colour technologies. I’m so glad you’re here. Personally, I have always been passionate about natural products, wellbeing, and beauty. Many years ago, when I saw firsthand how harsh chemical products were harming hairdressers and their clients, I knew there had to be another way- a better, cleaner way- and that’s how O&M was born. At the time, I didn’t realise just how pioneering the technology, or the concept was. Looking back, I see it now as ground-breaking to have created the first ammonia-free hair salon in Australia, taking a holistic, health-focused approach to haircare. In 2010, after success with our original approach in salon, we decided to take the O&M vision even further and create the haircare and styling line. I’m proud to say that the products we innovated have a Free From Five formulation high performance haircare with a natural focus on native Australian ingredients such as Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp and Davidson Plum. We are certified

4 | O&M STYLE BIBLE

by PETA as Vegan and Cruelty Free and are evolving our packaging to be made of PCR (Post Consumer Recycled) materials as we continue our sustainability journey. For these reasons, it gives me great pride to see the O&M retail line sitting on the top shelves of salons and retailers around the world. Three years later, in 2013, I continued to push our brand vision forward. We did the seemingly impossible when we developed Clean Colour Technology (CCT) our permanent professional hair colour with zero ammonia, PPD or resorcinol. It was a game changer that performed beyond all expectations, with no toxic fumes or harmful sideeffects. Now our third-generation of hair colour, using world leading Molecular Blend Technology (MBT) is the formulation we know and love today as O&M CØR.color, which sits at the very heart of the brand- colour is our pulse. Above all, our mission is to provide and continue to pioneer the cleanest, kindest and most professional hair colour in the world because we believe caring for your hair is caring for yourself. We hope you love them as much as we do.

J O S E B R YC E S M I T H CEO & FOUNDER


Here are some of the “everyday” chemicals we’ve left out of our haircare and styling products. P H T H A L AT E S

Cling to the hair to give it fragrance and also gives hair product such as gels more staying power. Exposure to phthalates in pregnant women can cause harm during critical periods of a child’s development.

S U L FAT E S ( S L S / S L E S )

Are used to clean the hair of its natural oils leaving the hair feeling dry and looking matte. Denatures skin proteins and largely affects people with contact dermatitis.

PA R A B E N S

Have antifungal and antibacterial properties that act as a preservative for maintaining freshness and longer product shelf life. One of the leading chemicals that can cause skin irritation and contact dermatitis.

P R O PY L E N E G LYCO L

Used to bind many haircare products together and retain moisture content not only on the hair but also in packaging. Propylene glycol has been linked to causing headaches, backaches and kidney problems.

M . I . T.

Methylisothiazolinone prevents bacteria. Due to the high exposure to the scalp through haircare, MIT in hair products greatly damages skin cells, causing itching, flaking and soreness on the scalp.

T R I C LO SA N

Is another chemical that is used to kill bacteria on the hair. Triclosan’s manufacturing process can also create dioxin, a powerful hormone disrupter that can have long term health effects.

© CONFIDENTIAL SASI GROUP | 5


SHAMPOOS & CONDITIONERS

THE O&M METHOD THREE STEP METHOD

T H E PERFECT KIND O F C LEA N

As our cleansers do not contain harsh chemicals, we have created an O&M Method to achieve the perfect clean for your locks. The O&M Method is 3 simple steps to ensure the perfect kind of clean for your locks.

ST E P ONE DETOX

STEP TWO C L E A N S E

ST E P T H R E E M O I ST U R I S E

The first step is to remove the world and prepare your hair to be treated. Use Original Detox as your gentle surface exfoliant.

Treat your hair with a texture-specific cleanser. Choose what suits your hair best.

To seal the deal, moisturise your hair. Choose what is best for your hair type.

ORIGINAL DETOX SHAMPOO

FINE INTELLECT SHAMPOO

ORIGINAL DETOX, FINE INTELLECT, MAINTAIN THE MANE, HYDRATE & CONQUER CONDITIONER

MAINTAIN THE MANE SHAMPOO

SEVEN DAY MIRACLE MOISTURE MASQUE

HYDRATE & CONQUER SHAMPOO

THE POWER BASE PROTEIN MASQUE

CONQUER BLONDE SILVER SHAMPOO

6 | O&M STYLE BIBLE


SHAMPOOS & CONDITIONERS

O&M ORIGINAL DETOX SHAMPOO

Basin (salon only) Retail Travel Deluxe Sample

1000 ml / 33.8 Fl.Oz 350 ml / 11.8 Fl.Oz 50 ml / 1.69 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Deeply cleansing shampoo - colour safe.

PEPPERMINT OIL

A natural oil that stimulates the hair and scalp whilst providing an invigorating and cooling effect.

BEST FO R

Removing deposits, the build-up of styling products and chlorine without stripping away your hair’s essential natural oils. Can be used for all hair types and on coloured or non-coloured hair.

CUCUMBER EXTRACT AND GRAPEFRUIT EXTRACT

Natural plant extracts rich-in Vitamin C and antioxidants: a dynamic duo that helps prevent ageing. JOJOBA ESTERS

H OW TO U S E

Naturally derived Jojoba oil; helps to retain colour and prevent fading.

After wetting hair, apply liberally. Massage into scalp and around the hairline, then rinse.

N EW FO R M U L A

• We have added an amino acid base cleanser which gives a creamy, more abundant lather but milder on the scalp than the previous formula. • The new base also uses a natural pearliser. • 5x more panthenol (Provitamin B5) for shine and hydration. • Aloe has been increased for hydration and soothing.

© CONFIDENTIAL SASI GROUP | 7


SHAMPOOS & CONDITIONERS

O&M ORIGINAL DETOX CONDITIONER

Basin (salon only) Retail Travel Deluxe Sample

1000 ml / 33.8 Fl.Oz 350 ml / 11.8 Fl.Oz 50 ml / 1.69 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A softening lightweight conditioner with peppermint oil and ginger root to help soothe and refresh the scalp.

GINGER ROOT EXTRACT

Calming for the scalp. JOJOBA SEED OIL

BEST FO R

This gentle formula provides hydration and softness without weighing the hair down. Perfect for short to mid length hair.

Rich in nourishing vitamins and minerals to smooth and moisturise. LEMON AND TEA TREE

Cleansing and purifying, facilitating a healthy scalp. ORGANIC COCONUT OIL

H OW TO U S E

After shampooing, remove excess water and apply O&M Original Detox Conditioner. Massage into the scalp and ends, comb through, rinse and style.

A natural superfood that provides the ultimate hydration boost as well as superior detangling. PRO VITAMIN B5

A hydrating vitamin that helps maintain optimal scalp moisture levels for the ultimate hair shine. PEPPERMINT OIL

Cooling and refreshing with antiinflammatory properties.

8 | O&M STYLE BIBLE


SHAMPOOS & CONDITIONERS

FINE INTELLECT SHAMPOO

Basin (salon only) Retail Travel Deluxe Sample

1000 ml / 33.8 Fl.Oz 350 ml / 11.8 Fl.Oz 50 ml / 1.69 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Volume-building shampoo – colour safe.

LILLY PILLY

BEST FO R

Building volume into lightweight, flyaway locks. Formulated with native Australian Lilly Pilly to help increase volume at the roots.

A native Australian plant extract ingredient very high in Vitamin C that acts as a natural collagen, plumping the hair. DAVIDSON PLUM

A natural plant extract from the Australian rainforest that helps protect hair from oxidisation and sun damage.

H OW TO U S E

HYDROLISED VEGETABLE PROTEIN

After wetting hair, apply liberally. Massage into scalp and around the hairline, then rinse.

This vegan alternative to natural keratin is made from plant based proteins with amino acids. Provides advanced protection. Helps to reduce hair surface damage for long-lasting strong hair.

N EW FO R M U L A

• We have added an amino acid base cleanser which gives a creamy, more abundant lather but milder on the scalp than the previous formula. • The new base also uses a natural pearliser. • Increased volume with Polyquaternium-110 and rice amino acids. • Removed oils that were weighing the hair down and replaced them with the ester Isoamyl Laurate for hair softness, without heaviness. • 2x more panthenol (Provitamin B5) for shine and hydration.

NATURALLY DERIVED FRAGRANCE

Our original pink grapefruit fragrance is now naturally derived.

© CONFIDENTIAL SASI GROUP | 9


SHAMPOOS & CONDITIONERS

FINE INTELLECT CONDITIONER

Basin (salon only) Retail Travel Deluxe Sample

1000 ml / 33.8 Fl.Oz 350 ml / 11.8 Fl.Oz 50 ml / 1.69 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Volume-building conditioner – colour safe.

LILLY PILLY

BEST FO R

Building volume into lightweight, flyaway locks. Fine Intellect Conditioner is detangling yet lightweight, tailor-made for fine hair.

10 | O & M S T Y L E B I B L E

A native Australian plant extract ingredient very high in Vitamin C that acts as a natural collagen, plumping the hair. DAVIDSON PLUM

A natural plant extract from the Australian rainforest that helps protect hair from oxidisation and sun damage.

H OW TO U S E

HYDROLISED VEGETABLE PROTEIN

After shampooing, remove excess water and apply Fine Intellect Conditioner. Massage into the scalp and ends, comb through, rinse and style.

This vegan alternative to natural keratin is made from plant based proteins with amino acids. Provides advanced protection. Helps to reduce hair surface damage for long-lasting strong hair.

N EW FO R M U L A

COCO-CAPRYLATE

• Increased volume, improved conditioning and detangling. • Added an ester: Isoamyl laurate - lightweight, natural derived oil which gives • silicone like softness without heavy feel on hair. • Added a natural based conditioner (BTMS) which is biodegradable. • Added Hydrolysed Vegetable Protein for hair strength. • 2x more panthenol (Provitamin B5) for shine and hydration.

A coconut oil derived moisturiser and detangling agent that adds smoothness and lustre. NATURALLY DERIVED FRAGRANCE

Our original pink grapefruit fragrance is now naturally derived.


SHAMPOOS & CONDITIONERS

MAINTAIN THE MANE SHAMPOO

Basin (salon only) Retail Travel Deluxe Sample

1000 ml / 33.8 Fl.Oz 350 ml / 11.8 Fl.Oz 50 ml / 1.69 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Every-day shampoo – colour safe.

BANKSIA

A native Australian tree extract rich in antioxidants and amino acids. BEST FO R

Daily use. This is a perfect every-day moisturising shampoo to leave your locks looking their best.

RED SPIDER FLOWER

A native Australian flower extract that helps to nourish and revitalise hair. PROVITAMIN B5

H OW TO U S E

After wetting hair, apply liberally. Massage into scalp and around the hairline, then rinse.

A vital ingredient to help soften the hair. EVENING PRIMROSE OIL

A natural oil that helps to add moisture and maintain the condition of the hair.

© C O N F I D E N T I A L S A S I G R O U P | 11


SHAMPOOS & CONDITIONERS

MAINTAIN THE MANE CONDITIONER

Basin (salon only) Retail Travel Deluxe Sample

1000 ml / 33.8 Fl.Oz 350 ml / 11.8 Fl.Oz 50 ml / 1.69 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Every-day conditioner – colour safe.

BANKSIA

A native Australian tree extract rich in antioxidants and amino acids. BEST FO R

This is a perfect every-day gentle and nourishing conditioner to leave your locks looking their best. Can be used for all hair types. Safe for coloured or non-coloured hair.

H OW TO U S E

After shampooing, remove excess water and apply Maintain The Mane Conditioner. Massage into the scalp and ends, comb through, rinse and style. Use regularly to achieve healthy looking locks.

12 | O & M ST Y L E B I B L E

RED SPIDER FLOWER

A native Australian flower extract that helps to nourish and revitalise hair. ORGANIC COCONUT OIL

A natural superfood that provides the ultimate hydration boost as well as superior detangling. ORGANIC SHEA BUTTER

A natural butter that is designed to soften and hydrate the hair.


SHAMPOOS & CONDITIONERS

HYDRATE & CONQUER SHAMPOO

Basin (salon only) Retail Travel Deluxe Sample

1000 ml / 33.8 Fl.Oz 350 ml / 11.8 Fl.Oz 50 ml / 1.69 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Hydrating shampoo – colour safe.

QUANDONG

BEST FO R

Adding moisture to dry, thick, damaged, chemically treated or coloured hair. This hydrating hero with nutrient-rich Tasmanian Sea Kelp helps to revitalize tired and stressed locks.

Naturally derived Australian desert plant extract high in Vitamin C, proteins and essential fatty acids. Keeps the hair healthy and nourished. DESERT LIME

A natural antioxidant that helps fight free radicals and prevent premature ageing. IRISH MOSS EXTRACT

H OW TO U S E

A deeply hydrating natural moisturiser.

After wetting hair, apply liberally. Massage into scalp and around the hairline, then rinse.

TASMANIAN SEA KELP

A plant based extract that is packed with vitamins and amino acids to help repair the hair.

N EW FO R M U L A

• We have added an amino acid base cleanser which gives a creamy, more abundant lather but milder on the scalp than the previous formula. • The new base also uses a natural pearliser. • Added an ester: Isoamyl laurate - lightweight, natural derived oil which gives silicone like softness without heavy feel on hair. • 5x more Provitamin B5 for hydration and shine.

NATURALLY DERIVED FRAGRANCE

Our original walnut and maple fragrance is now naturally derived.

© C O N F I D E N T I A L SAS I G RO U P | 13


SHAMPOOS & CONDITIONERS

HYDRATE & CONQUER CONDITIONER

Basin (salon only) Retail Travel Deluxe Sample

1000 ml / 33.8 Fl.Oz 350 ml / 11.8 Fl.Oz 50 ml / 1.69 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Hydrating conditioner – colour safe.

QUANDONG

BEST FO R

Adding moisture to dry, thick, damaged, chemically treated or coloured hair. This hydrating hero with Organic Coconut Oil helps to quench and smooth thirsty locks.

DESERT LIME

A natural antioxidant that helps fight free radicals and prevent premature ageing.

H OW TO U S E

TASMANIAN SEA KELP

After shampooing, remove excess water and apply Hydrate & Conquer Conditioner. Massage into the scalp and ends, comb through, rinse and style.

A plant based extract that is packed with vitamins and amino acids to help repair the hair.

N EW FO R M U L A

• More hydrating, conditions and detangles – added pracaxi oil, nourishing with frizz control and brilliance. • Added two esters: Isoamyl laurate - lightweight, natural derived oil and another which is a detangling one (Capryloyl Glycerin/Sebacic Acid Copolymer, a natural silicone equivalent). • Added a natural based conditioner (BTMS) which is biodegradable. 14 | O & M ST Y L E B I B L E

Naturally derived Australian desert plant extract high in Vitamin C, proteins and essential fatty acids. Keeps the hair healthy and nourished.

ORGANIC COCONUT OIL

A natural superfood that provides the ultimate hydration boost as well as superior detangling. PRACAXI OIL

Derived from the pentaclethra macroloba tree native to Brazil is highly moisturising. It helps control frizz and leaves hair looking glossy. NATURALLY DERIVED FRAGRANCE

Our original walnut and maple fragrance is now naturally derived.


SHAMPOOS & CONDITIONERS

CONQUER BLONDE SILVER SHAMPOO

Basin (salon only) Retail

1000 ml / 33.8 Fl.Oz 250 ml / 8.4 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Silver shampoo – colour safe.

VIOLET PIGMENT

BEST FO R

A colour shine molecule that is designed to help remove brassiness from blonde and silver hair.

Removing dull yellow tones. Making blonde and silver hair sparkle, reviving true natural grey tones, banishing brassy tones and refreshing salon colour.

DESERT LIME

A natural antioxidant that helps fight free radicals and prevent premature ageing. ALOE VERA

H OW TO U S E

After wetting hair, apply liberally. Massage into scalp and around the hairline. Leave in for a minimum of 2 minutes. For a more intense result leave in for a maximum of 5 minutes, then rinse.

A plant extract that naturally softens and hydrates the hair. JOJOBA ESTERS

Naturally derived from Jojoba oil; helps to retain colour and prevent fading.

© C O N F I D E N T I A L SAS I G RO U P | 15


T R E AT M E N T S

SEVEN DAY MIRACLE MOISTURE MASQUE

Basin (salon only) Retail Travel

1000 ml / 33.8 Fl.Oz 250 ml / 8.4 Fl.Oz 50 ml / 1.69 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Intense moisture masque – colour safe.

O&M SIGNATURE OIL BLEND

BEST FO R

Nourishing dry hair damaged by heat or colouring. Seven Day Miracle repairs hair, leaving it feeling soft and looking healthy.

A natural blend of organic coconut and macadamia oils that help to infuse, leaving the hair thickened and hydrated. QUANDONG

Naturally derived Australian desert plant extract high in Vitamin C, proteins and essential fatty acids. Keeps the hair healthy and nourished.

H OW TO U S E

After shampooing, rinse and apply Seven Day Miracle for a minimum of 2 minutes. Leave on for 10 minutes for a more intense masque. Rinse and style.

DESERT LIME

A natural antioxidant that helps fight free radicals and prevent premature ageing. ORGANIC SHEA BUTTER

A natural butter that helps to soften and hydrate the hair. SWEET ALMOND OIL

A natural oil rich in Vitamin E that helps to keep hair frizz-free and glossy.

16 | O & M ST Y L E B I B L E


T R E AT M E N T S

THE POWER BASE PROTEIN MASQUE

Basin (salon only) Retail Travel

1000 ml / 33.8 Fl.Oz 250 ml / 8.4 Fl.Oz 50 ml / 1.69 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Protein rich masque – colour safe.

APRICOT KERNEL OIL

A natural oil that helps to nourish the hair and combat frizz. BEST FO R

Repairing dry, damaged, weak hair. The Power Base is an intense dual action treatment that works to moisturise and infuse healing proteins into the hair.

RICE PROTEIN

A natural protein that helps to strengthen the hair and boost fullness and growth. ORGANIC SHEA BUTTER

H OW TO U S E

After shampooing, remove excess water and apply The Power Base for a minimum of 2 minutes. For a more intense treatment leave on for 10 minutes. Rinse and style.

A natural butter that helps to soften and hydrate the hair. VITAMIN E

An intense antioxidant and moisturising oil.

© C O N F I D E N T I A L S A S I G R O U P | 17


T R E AT M E N T S

CLEAN.tone COLOUR TREATMENT

Basin (salon only) Retail

1000 ml / 33.8 Fl.Oz 200 ml / 6.76 Fl.Oz

W H AT I S I T

A coloured treatment that refreshes coloured and non-coloured hair.

BEST FO R

Coloured or non-coloured hair. O&M CLEAN.tone helps to keep your hair colour looking fresh, nourished and shiny like you have just visited your colourist.

C LEA N F R O M

PPD, Resorcinol, Ammonia, Silicones, Synthetic Fragrance, M.I.T., Parabens, Propylene Glycol and Gluten.

H OW TO U S E

Apply to washed and towel-dried hair using gloves. Massage onto lengths and ends. We recommend applying for 3 minutes to begin with then gradually building up time with each application until desired tone is achieved. 10 minutes is the maximum recommended time. Individual hair condition will affect the results.

18 | O & M ST Y L E B I B L E

Rinse thoroughly until water runs clear. This product may cause temporary staining to hands. Gloves are recommended. Please see warnings and preliminary test information on the packaging.


T R E AT M E N T S

W H AT’ S P OW E R I N G I T

T H E B E ST C L E A N . TO N E S HA D E F OR

LILLY PILLY

YO U :

A native Australian plant extract ingredient very high in Vitamin C that acts as a natural collagen plumping the hair.

• Light Platinum is for the Lightest Blonde hair colour • Platinum is for Light Blonde to Lightest Blonde hair colour • Cool Blonde is for Blonde to Very Light Blonde hair colour • Beige is for Light Blonde to Lightest Blonde hair colour • Caramel is for Blonde to Very Light Blonde hair colour • Copper is for Light Brown to Light Blonde hair colour • Red is for Brown to Dark Blonde hair colour • Chocolate is for Brown hair colour

DAVIDSON PLUM

A natural plant extract from the Australian rainforest that helps protect hair from oxidisation and sun damage. LEMON ASPEN

A native Australian plant extract that helps protect hair colour against harmful effects of UV and pollution preventing premature colour-fade. GLYCERIN

Plant based moisturising agent nourishes and conditions the hair, making it soft and frizz-free. GERANIUM LEAF NATURALLY DERIVED FRAGRANCE

Lightly floral scent with fresh herbal overtones.

The hair colour shades referred to above (in order from lightest to darkest) are: Lightest Blonde(10), Very Light Blonde(9), Light Blonde(8), Blonde(7), Dark Blonde(6), Light Brown(5), Brown(4). Note: Always use the lightest part of your hair (eg: foils or balayage) as your overall hair colour shade when selecting which O&M CLEAN.tone Treatment to use.

© C O N F I D E N T I A L SAS I G RO U P | 19


T R E AT M E N T S

SHINE SHOTS SMOOTH + VOLUME

Shots

13ml ml / 0.44 Fl.Oz

SM O OTH + S H I N E S H OT

VO L U M E + S H I N E S H OT

W H AT I S I T

W H AT I S I T

A rinse-out smoothing treatment that provides repair, shine and smoothness. This is a rinse out product.

The ultimate leave-in volume enhancer, which is a treatment and a styling product in one. This is a leave in product.

BEST FO R

Anybody wanting to repair dry, coarse or unruly hair.

B E ST F O R

Anyone wanting to create volume in all hair types.

H OW TO U S E

Apply vial to damp hair, leave in for 2–5 minutes, rinse and style.

H OW TO U S E

Apply vial to damp hair and style. Do not rinse.

W H AT’ S P OW E R I N G I T

20 | O&M STYLE BIBLE

MACADAMIA OIL

W H AT ’ S P OW E R I N G I T

A natural native Australian oil that helps to recondition the hair leaving it smooth and glossy.

LILLY PILLY

A native Australian plant extract ingredient very high in Vitamin C that acts as a natural collagen plumping the hair.


CØR.restore

CØR.restore THE SCIENCE

UNLOCK THE SECRET TO

A m i noC h a i n Te c h n o l o g y ™

c h ro m a G a rd ™

ST R ON GER, HEALT H I ER H A I R

At the heart of CØR.restore is AminoChain Technology™, a revolutionary system designed to repair and protect the structural integrity of hair. This advanced formula leverages the power of 11 essential amino acids which are the fundamental building blocks of keratin, the protein that forms the structural foundation of hair.

chromaGard™ is a cutting-edge technology designed to keep your hair colour vibrant while protecting it from damage. Using Liposome Technology, natural soybean and pomegranate extracts, chromaGard™ forms a protective lightweight layer on your hair, making it water-resistant and preserving colour vibrancy. Strengthening from the inside out, locking in colour and reducing fade by up to 50%.

WIT H CØR. res tore.

© CONFIDENTIAL SASI GROUP | 21


CØR.restore

CØR.restore COLOUR LOCK MILK

Retail

200 ml / 6.76 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A pH balanced leave-in treatment spray with chromaGard™ colour sealer. Enriched with multifaceted proteinbased complex which improves hair strength and condition.

chromaGard™

Is a Pomegranate and Soybean Blend. A cutting-edge technology designed to keep your hair colour vibrant while protecting it from damage. HYDROLISED VEGETABLE PROTEIN

BEST FO R

Preserving colour vibrancy while boosting softness, strength, and shine—perfect for coloured or chemically treated hair..

An alternative to natural keratin. Rich in amino acids, to add strength to hair. SWEET ORANGE PEEL OIL

Antioxidant-rich essential oil that supports scalp health and adds shine. H OW TO U S E

Spray evenly over damp hair, comb through and style.

22 | O&M STYLE BIBLE

PANTHENOL (PRO-VITAMIN B5)

Provides long-lasting moisture and helps prevent dryness.


CØR.restore

CØR.restore LEAVE-IN TREATMENT

Retail

100 ml / 3.4 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A Leave-In Treatment that seals the cuticle for a smooth and glass like finish. Using a blend of chromaGard™ and AminoChain Technology™ with 11 essential amino acids to hydrate, reduce frizz and help strengthen coloured hair.

chromaGard™

A Pomegranate and Soybean Blend. A cutting-edge technology designed to keep your hair colour vibrant while protecting it from damage. AminoChain Technology™

With 11 Amino Acids that repairs and strengthens. BEST FO R

Increasing the elasticity and the resistance of the hair to breakage

SWEET ORANGE PEEL OIL

H OW TO U S E

ORGANIC SHEA BUTTER

On damp hair apply 1-2 pumps of product on mid-lengths to ends. Comb and proceed with styling. On dry hair apply a small amount from mid-lengths to ends. Do not rinse.

For hydration and softness.

Antioxidant-rich essential oil that supports scalp health and adds shine.

© CONFIDENTIAL SASI GROUP | 23


URRLL CCU URRLL CCU

THE CURL CURL METHOD THREE STEP METHOD

T H E PERFECT KIND O F C U RL

As no two curls are created the same we’ve created a range that can be used on wavy, curly and coily hair. This will work with your natural hair pattern and can also enhance your natural curl pattern. The correct routine creates beautiful texture.

ST E P ONE CLEANS E

STEP TWO CO N D I T I O N

ST E P T H R E E ST Y L E

The first step is to shampoo and massage the product into your scalp to remove any build-up.

Scrunch conditioner through hair until the hair is fully saturated and has a smooth slip. Detangle with your fingers or comb, rinse out most(but not all!) of the product.

Apply Curl Curl Cream to hydrate and define curls into wet hair from roots to ends – scrunch or use a widetoothed comb to distribute. Apply Curl Curl Gel to shape and define curls, scrunch through. Allow to dry or diffuse. To revive, reset and hydrate your curls between shampoos use Curl Curl Spray which will also control frizz.

CURL CURL SHAMPOO

CURL CURL CONDITIONER

CURL CURL CREAM

CURL CURL GEL

CURL CURL SPRAY

24 | O&M STYLE BIBLE


CURL CURL

CURL CURL SHAMPOO

Basin (salon only) Retail Deluxe Sample

1000 ml / 33.8 Fl.Oz 250 ml / 8.4 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A strengthening and curl-enhancing shampoo that gently cleanses while defining and nourishing curls - colour safe.

HYDROLYSED RICE PROTEIN

Helps strengthen the hair and boost fullness. AVOCADO OIL

BEST FO R

Rich in fatty acids and vitamins; hydrates, conditions and adds shine.

Cleansing and defining natural curls while boosting hydration and softness.

CHIA & FLAXSEED POLYSACCHARIDES

H OW TO U S E

Adhere to the hair fibre, forming a flexible and resistant film to support long-lasting natural curls.

After wetting hair, apply liberally. Massage into scalp and around the hairline, then rinse and repeat.

© CONFIDENTIAL SASI GROUP | 25


CURL CURL

CURL CURL CONDITIONER

Basin (salon only) Retail Deluxe Sample

1000 ml / 33.8 Fl.Oz 250 ml / 8.4 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A deeply nourishing conditioner that enhances curl definition while restoring hydration and shine - colour safe.

HYDROLYSED RICE PROTEIN

Helps strengthen the hair and boost fullness. AVOCADO OIL

BEST FO R

Moisturising, softening and defining curls without heaviness.

Rich in fatty acids and vitamins including Omega-6, Omega-9 and Vitamin E; hydrates, conditions and adds shine. CHIA & FLAXSEED POLYSACCHARIDES

H OW TO U S E

Apply to damp hair after removing excess water. Comb through, rinse, and style.

Adhere to the hair fibre, forming a flexible and resistant film to support long-lasting natural curls. GLYCERIN

A plant-based moisturising and conditioning agent.

26 | O&M STYLE BIBLE


CURL CURL

CURL CURL CREAM

Retail Deluxe Sample

150 ml / 5.0 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A multi-benefit styling cream that hydrates, defines and protects curls while minimising frizz.

HYDROLYSED RICE PROTEIN

Helps strengthen the hair and boost fullness. HYDROLYSED CORN STARCH

Shaping curls with soft hold, hydration and frizz control.

A natural biopolymer that helps prevent static and frizz, delivering bounce.

HOLD: 2/5

AVOCADO OIL

FINISH: 2/5

Rich in fatty acids and vitamins including Omega-6, Omega-9 and Vitamin E; hydrates, conditions and adds shine.

BEST FO R

H OW TO U S E

Apply to damp or towel-dried hair. Leave to air-dry or diffuse for enhanced curls.

CHIA & FLAXSEED POLYSACCHARIDES

Adhere to the hair fibre, forming a flexible and resistant film to support long-lasting natural curls.

© CONFIDENTIAL SASI GROUP | 27


CURL CURL

CURL CURL GEL

Retail Deluxe Sample

150 ml / 5.0 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A flexible styling gel that defines, shapes and enhances curls without stiffness.

CHIA & FLAXSEED POLYSACCHARIDES

BEST FO R

AVOCADO OIL

Holding curl shape and moisture while preventing frizz.

Rich in fatty acids and vitamins including Omega-6, Omega-9 and Vitamin E; hydrates, conditions and adds shine.

HOLD: 2.5/5

Adhere to the hair fibre, forming a flexible and resistant film to support long-lasting natural curls.

FINISH: 5/5 PANTHENOL (PRO-VITAMIN B5) H OW TO U S E

Apply through damp curls. Scrunch upwards to define. Air-dry or diffuse for volume.

Provides long-lasting moisture and helps prevent dryness. VITAMIN E (TOCOPHEROL)

Antioxidant that protects against environmental stressors and supports scalp circulation. GLYCERIN

A plant-based moisturising and conditioning agent.

28 | O&M STYLE BIBLE


CURL CURL

CURL CURL SPRAY

Retail

150 ml / 5.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A lightweight curl-reactivation spray that revives and hydrates curls between washes.

CHIA & FLAXSEED POLYSACCHARIDES

BEST FO R

AVOCADO EXTRACT

Refreshing and reshaping curls while controlling frizz.

Moisturises and penetrates the hair fibre for softness, shine and smoothness.

Adhere to the hair fibre, forming a flexible and resistant film to support long-lasting natural curls.

HOLD: 2/5 FINISH: 3/5

PANTHENOL (PRO-VITAMIN B5)

Provides long-lasting moisture and helps prevent dryness. H OW TO U S E

Spray onto dry or damp hair to restore and revive curls.

GLYCERIN

A plant-based moisturising and conditioning agent

© CONFIDENTIAL SASI GROUP | 29


PPSS

THE PS EXPERIENCE THREE STEP RITUAL

IN P U RSUIT OF SMO OTH

The power of PS starts in the shower. From the shower to the streets, this ritual layers smoothing and intense nourishment into every step — in pursuit of exceptionally smooth, healthy-looking hair.

ST E P ONE CLEANS E

STEP TWO CO N D I T I O N O R T R E AT

ST E P T H R E E ST Y L E P R E P

Apply PS Shampoo to wet hair, massaging into the scalp and around the hairline. Rinse and repeat.

After shampooing, apply PS Conditioner to damp hair to detangle and condition for smoothness, control and luminous shine. Comb through, rinse and style.

Apply PS Spray to protect and smooth fine to medium hair from heat and UV, leaving hair nourished with added shine. Mist onto towel-dried hair from mid-shafts to ends and blow-dry for a smooth, polished finish.

For intense nourishment, swap in PS Masque. Apply generously to freshly shampooed hair. Comb through evenly and leave on for 5 minutes before rinsing. For fine to medium hair, use weekly in place of your regular conditioner. For medium to thick hair, use as your everyday conditioner for intensive nourishment and smoothing.

PS SHAMPOO

30 | O&M STYLE BIBLE

Apply PS Balm to smooth and repair medium to coarse, coloured or heatdamaged hair, taming frizz and adding gloss. Work through towel-dried hair from mid-shafts to ends and blow-dry for a smooth, polished finish.

PS CONDITIONER

PS SPRAY

PS MASQUE

PS BALM


PS

PS SHAMPOO

Basin (salon only) Retail Deluxe Sample

1000 ml / 33.8 Fl.Oz 250 ml / 8.4 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A luxurious shampoo to smooth, nourish and control frizz

CAMELINA OIL

BEST FO R

Softening texture, taming frizz, and boosting shine in dry, thick, damaged or chemically treated hair.

From the Camelina flowering plant, this oil will hydrate, condition and protect the hair from aging with its antioxidant content without the oiliness. Hair will be left with a featherlike softness thanks to its high Omega 3 essential fatty acids content. CERAMIDES

H OW TO U S E

After wetting hair apply liberally. Massage into scalp and around hairline. Rinse and repeat.

Lipid molecules that help strengthen and seal the hair cuticle, locking in moisture, reducing damage, and improving smoothness and shine. OLIVE OIL

A nutrient-rich natural oil that moisturizes, strengthens, and adds shine to hair while helping to reduce breakage and soothe the scalp.

© CONFIDENTIAL SASI GROUP | 31


PS

PS CONDITIONER

Basin (salon only) Retail Deluxe Sample

1000 ml / 33.8 Fl.Oz 250 ml / 8.4 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A nourishing conditioner powered by Camelina Oil and Shea Butter to smooth frizz and leave hair silky smooth.

CAMELINA OIL

BEST FO R

Conditioning and detangling coarse, dry textures looking for smoothness, control and luminous shine.

H OW TO U S E

Apply to damp hair after removing excess water. Comb through, rinse and style.

From the Camelina flowering plant, this oil will hydrate, condition and protect the hair from aging with its antioxidant content without the oiliness. Hair will be left with a featherlike softness thanks to its high Omega 3 essential fatty acids content. CERAMIDES

Lipid molecules that help strengthen and seal the hair cuticle, locking in moisture, reducing damage, and improving smoothness and shine. SHEA BUTTER

A rich, natural fat that deeply moisturizes and nourishes the hair, helping to soften strands, reduce frizz, and protect against dryness and damage. CERTIFIED ORGANIC COCONUT OIL

A natural superfood that provides the ultimate hydration boost as well as superior detangling.

32 | O&M STYLE BIBLE


PS

PS MASQUE

Basin (salon only) Retail Deluxe Sample

500 ml / 16.9 Fl.Oz 200 ml / 6.8 Fl.Oz 30ml / 1.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Ultra-smoothing hair masque with Camelina Oil, Ceramide, and a protein-powered anti-breakage complex to deeply nourish, repair, and strengthen dry or damaged hair.

CAMELINA OIL

BEST FO R

Dry or damaged hair that needs smoothing, hydration, frizz control, and repair. It’s ideal for anyone wanting added softness, shine, and a boost of strength.

From the Camelina flowering plant, this oil will hydrate, condition and protect the hair from aging with its antioxidant content without the oiliness. Hair will be left with a featherlike softness thanks to its high Omega 3 essential fatty acids content. CERAMIDE

Lipid molecules that help strengthen and seal the hair cuticle, locking in moisture, reducing damage, and improving smoothness and shine.

H OW TO U S E

HYDROLISED VEGETABLE PROTEIN

Apply generously to shampooed hair. Comb through and leave on for 5 minutes then rinse well.

A dual action anti-breakage complex that penetrates into the cortex to strengthen hair from within. It coats the surface of the cuticle with a flexible film giving improved slip, reduced friction and added resilience. PANTHENOL (PRO-VITAMIN B5)

Provides long-lasting moisture and helps prevent dryness. BURITI OIL

Contains high levels of antioxidants to help smooth hair and fight frizz.

© CONFIDENTIAL SASI GROUP | 33


PS

PS BALM HEAT PROTECTANT BALM

Retail Travel

100 ml / 3.38 Fl.Oz 10 ml / 0.33 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Gold smoothing balm.

CAMELINA OIL

BEST FO R

Medium to course hair types. Dry or damaged hair that needs repairing and smoothing.

From the Camelina flowering plant, this oil will hydrate, condition and protect the hair from aging with its antioxidant content without the oiliness. Hair will be left with a feather like softness thanks to its high Omega 3 essential fatty acids content.

HOLD: 0/5 FINISH: 4/5

H OW TO U S E

Apply on clean damp hair. Comb through and style with a blow dryer/flat iron. For intense results, re-apply to dry hair.

34 | O&M STYLE BIBLE

O&M SIGNATURE OIL BLEND

A natural blend of organic coconut and macadamia oils that help to recondition the hair to protect it and leave it glossy and knot free. HYDROLISED VEGETABLE PROTEIN

This vegan alternative to natural keratin is made from plant based proteins with amino acids. Provides advanced protection. Helps to reduce hair surface damage for long-lasting strong hair.


PS

PS SPRAY HEAT PROTECTANT SPRAY

Retail Travel

150 ml / 5.0 Fl.Oz 50 ml / 1.7 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A multi-tasking heat protection spray formulated to nourish and protect your hair.

PICEA MARIANA (BLACK SPRUCE)

BEST FO R

For all hair types. HOLD: 0/5

BARK EXTRACT

A sustainable up cycled black spruce bark extract provides UV and oxidation protection to help the hair colour from fading from environmental factors such as UV exposure. When applied on hair BEFORE UV exposure colour fading was significantly reduced by 67%.

FINISH: 3/5 CAMELINA OIL H OW TO U S E

Shake Bottle. Apply to damp or dry hair before styling with heat. For UV protection apply to damp hair and air dry.

From the Camelina flowering plant, this oil will hydrate, condition and protect the hair from aging with its antioxidant content without the oiliness. Hair will be left with a feather like softness thanks to its high Omega 3 essential fatty acids content. BURITI OIL

Contains high levels of antioxidants to help smooth hair and fight frizz. CERAMIDES​

Help to reinforce the integrity of the hair cuticle and seal in water. ​ PANTHENOL (PRO-VITAMIN B5)

Provides long-lasting moisture and helps prevent dryness.

© CONFIDENTIAL SASI GROUP | 35


STYLING

THE O&M STYLE METHOD THREE STEP METHOD

T H E PERFECT KIND O F STY LE

At O&M we believe in the perfect style. So we created a 3 step style method to help guide you on when and how to use our styling aids. The O&M Style Method is 3 simple steps to ensure the perfect kind of style for your locks.

ST E P ONE HYDRAT E

S T E P T W O F O U N DAT I O N

STEP THREE FINISH

Hydrate your hair when wet or after a fresh shampoo. Remove the tangles and hydrate your hair in the same step. Know Knott is best for this step.

This is the foundation step for your hairstyle. Best applied on towel dried or 70% dry hair. Select the O&M product best suited for your hairstyle. Rootalicious, Atonic, Style Guru, Surf Bomb, PS Balm or PS Spray.

This is the final step to your hairstyle. Best used when hair is completely dry and styled. Best products for this step are Original Queenie, Flexible Queenie, Desert Dry, Dry Queen, W-Spray, C-Spray, S-Spray, Frizzy Logic, O&M Thique, Paste or Pomade.

KNOW KNOTT

ROOTALICIOUS

ORIGINAL QUEENIE

ATONIC

FLEXIBLE QUEENIE

STYLE GURU

DESERT DRY

PS BALM

DRY QUEEN

PS SPRAY

W-SPRAY

SURF BOMB

C-SPRAY S-SPRAY FRIZZY LOGIC O&M THIQUE PASTE POMADE

36 | O&M STYLE BIBLE


STYLING

KNOW KNOTT CONDITIONING DETANGLER

Retail Travel

250 ml / 8.4 Fl.Oz 50 ml / 1.7 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Ultra hydrating conditioning leave-in detangling spray.

O&M SIGNATURE OIL BLEND

BEST FO R

Detangling knots, weightless protection and conditioning wet or dry hair. HOLD: 0/5 FINISH: 3/5

A natural blend of organic coconut and macadamia oils that help to recondition the hair to protect it and leave it glossy and knot free. QUANDONG

Naturally derived Australian desert plant extract high in Vitamin C, proteins and essential fatty acids. Keeps the hair healthy and nourished. DESERT LIME

H OW TO U S E

Spritz generously in mid-lengths and ends all over freshly washed or dry hair and comb through. Spray directly onto bigger tangles. Style.

A natural antioxidant that helps fight free radicals and prevent premature ageing. PROVITAMIN B5

Shields coloured hair from UV damage to guard against colour fade.

© CONFIDENTIAL SASI GROUP | 37


STYLING

ATONIC THICKENING SPRITZ

Retail Travel

250 ml / 8.4 Fl.Oz 50 ml / 1.7 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Thickening setting spray.

LILLY PILLY

BEST FO R

Building volume and texture into lightweight, fine, flyaway hair.

A native Australian plant extract ingredient very high in Vitamin C that acts as a natural collagen, plumping the hair. DAVIDSON PLUM

FINISH: 2.5/5

A natural plant extract from the Australian rainforest that helps protect hair from oxidisation and sun damage.

H OW TO U S E

HYDROLISED VEGETABLE PROTEIN

Spray onto towel-dried freshly washed hair before blow drying.

This vegan alternative to natural keratin is made from plant based proteins with amino acids. Provides advanced protection. Helps to reduce hair surface damage for long-lasting strong hair.

HOLD: 3.5/5

ORGANIC COCONUT OIL

A natural superfood that provides the ultimate hydration boost as well as superior detangling.

38 | O&M STYLE BIBLE


STYLING

SURF BOMB SEA SPRAY

Retail Travel

150 ml / 5.0 Fl.Oz 50 ml / 1.7 Fl.Oz

W H AT I S I T

W H AT ’ S P O W E R I N G I T

Texturising sea salt spray.

AUSTRALIAN SEA SALT

Gives your hair the perfect dry texture to achieve relaxed beachy waves. BEST FOR

Creating texture and movement. Surf Bomb delivers a sexy tousled kink to locks.

CUCUMBER EXTRACT

A natural plant extract rich in Vitamin C and antioxidants that helps prevent ageing.

HOLD: 4/5 FINISH: 0/5

RICE PROTEIN

HOW TO USE

A natural protein that helps to strengthen the hair and boost fullness and growth.

Shake well, spray through damp or dry locks to add instant texture whether left to dry naturally or with help from a blow dryer or diffuser.

© CONFIDENTIAL SASI GROUP | 39


STYLING

STYLE GURU ST YLING CREAM

Retail

150 ml / 5.0 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Lightweight styling cream for all hair types.

VITAMIN E

BEST FO R

QUANDONG

Dry or damp hair ready to be styled. HOLD: 2/5 FINISH: 1/5

An intense antioxidant and moisturising oil.

Naturally derived Australian desert plant extract high in Vitamin C, proteins and essential fatty acids. Keeps the hair healthy and nourished. ORGANIC SHEA BUTTER

H OW TO U S E

Squeeze a small amount into your palm; apply to damp hair and blow for volume control. For a super slicked back look apply to damp hair, comb through and dry. For a heavy textured effect work through the hair creating movement then blow-dry or let dry naturally.

40 | O&M STYLE BIBLE

A natural butter that is designed to soften and hydrate the hair. ORGANIC COCONUT OIL

A natural superfood that provides the ultimate hydration boost as well as superior detangling.


STYLING

FRIZZY LOGIC SHINE SERUM

Retail Travel

100 ml / 5.0 Fl.Oz 50 ml / 1.7 Fl.Oz 10 ml / 0.33 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Smoothing shine serum our original hero product.

COLD PRESSED ORGANIC ARGAN OIL

Rich in oleic acid, its lightweight nature leaves the hair feeling soft and nourished.

BEST FO R

Frizzy, curly or out of control hair that needs smoothing, calming and protection from humidity. HOLD: 0/5 FINISH: 4/5

O&M SIGNATURE OIL BLEND

A natural blend of organic coconut and macadamia oils that help to recondition the hair to protect it and leave it glossy and knot free. VITAMIN E

An intense antioxidant and moisturising oil. H OW TO U S E

Squeeze a few drops in your palm and apply to the mid-lengths and ends of freshly washed hair for heat protection and to cut down on blow-drying time.

© CONFIDENTIAL SASI GROUP | 41


STYLING

O&M THIQUE VOLUMISING POWDER

Retail

100 ml / 3.38 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Volumising powder that plumps up fine, limp hair and absorb oil at the roots without weighing strands down.

TAPIOCA STARCH

BEST FO R

SAFFLOWER SEED OIL

All hair types and lengths wanting root lift, weightless volume and lived-in texture.

A light weight, non-greasy oil high in Oleic Acid, which can assist in controlling water loss while making hair softer and more pliable.

A plant-based starch that adds body and texture whilst absorbing excess oil at the roots.

HOLD: 4/5 FINISH: 0/5

KAKADU PLUM SEED EXTRACT

H OW TO U S E

Native Australian fruit rich in Vitamin C. Helps lock in moisture to keep hair hydrated.

Pump onto dry hair at the roots for volume or mid length to ends for texture. Massage with fingertips to create shape.

FINGER LIME FRUIT EXTRACT

Helps to reduce the harmful effects of UV damage on coloured hair. NATURALLY DERIVED FRAGRANCE

Mint & Melon

42 | O&M STYLE BIBLE


STYLING

POMADE GEL POMADE

Retail

100 g / 3.38 Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A gel that creates shine and hold. For defining side parts and slick backs.

SAFFLOWER SEED OIL

BEST FO R

That slick back old school vibe, this can be used on all hair types to create shine and hold. Best left untouched but can also be restyled with water.

A light weight, non-greasy oil high in Oleic Acid, which can assist in controlling water loss while making hair softer and more pliable. KAKADU PLUM SEED EXTRACT

Native Australian fruit rich in Vitamin C. FINGER LIME FRUIT EXTRACT

HOLD: 3/5 FINISH: 5/5

Helps to reduce the harmful effects of UV damage on coloured hair. NATURALLY DERIVED FRAGRANCE

H OW TO U S E

Cedarwood & Vetiver

Apply to damp hair for more definition and a softer hold or dry hair for a stronger hold.

© CONFIDENTIAL SASI GROUP | 43


STYLING

PASTE MATTE TEXTURE PASTE

Retail

100 g / 3.38 Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A paste that creates texture and hold. Helps maintain height and definition with an ultra-matte finish.

CARNAUBA WAX

BEST FO R

KAKADU PLUM SEED EXTRACT

Medium to thick hair. Can be restyled as it is water soluble

Native Australian fruit rich in Vitamin C.

A natural plant-based ingredient. Heat resistant to help protect the hair, giving it a strong finish.

FINGER LIME FRUIT EXTRACT HOLD: 4/5 FINISH: 1/5

Helps to reduce the harmful effects of UV damage on coloured hair. NATURALLY DERIVED FRAGRANCE

H OW TO U S E

Apply to dry hair and work the product through to create an effortless style.

44 | O&M STYLE BIBLE

Sandalwood & Frankincense


A ESRTOYSLO I NLG S

ROOTALICIOUS ROOT LIFT

Retail

300 ml / 10.14 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Root lift and volume mousse of the future.

LILLY PILLY

BEST FO R

Adding volume and root lift to hair, giving the hair moisture and shine with no tack. HOLD: 3.5/5 FINISH: 1/5

A native Australian plant extract ingredient very high in Vitamin C that acts as a natural collagen, plumping the hair. QUANDONG

Naturally derived Australian desert plant extract high in Vitamin C, proteins and essential fatty acids. Keeps the hair healthy and nourished.

H OW TO U S E

Shake well, spray into the palm of your hand. Massage into 50% dried hair. Then blow dry Rootalicious into hair with round brush. Finish with your favourite heat styler.

© CONFIDENTIAL SASI GROUP | 45


A E RO S O LS

ORIGINAL QUEENIE FIRM HOLD HAIRSPRAY

Retail Travel

300 ml / 10.14 Fl.Oz 100 ml / 3.38 Fl.Oz

W H AT I S I T

W H AT ’ S P O W E R I N G I T

Firm hold hairspray with flexibility.

LILLY PILLY

BEST FOR

Setting hairstyles. Can set and forget. Or set and brush hairstyle through for firm hold with a flexible movement. HOLD: 4.5/5 FINISH: 3/5

HOW TO USE

Shake well, spray an arm’s distance away from finished hairstyles to make them last well into the evening.

46 | O&M STYLE BIBLE

A native Australian plant extract ingredient very high in Vitamin C that acts as a natural collagen plumping the hair. QUANDONG

Naturally derived Australian desert plant extract high in Vitamin C, proteins and essential fatty acids. Keeps the hair healthy and nourished.


A E RO S O LS

FLEXIBLE QUEENIE FLEXIBLE HOLD HAIRSPRAY

Retail

300 ml / 10.14 Fl.Oz

W H AT I S I T

W H AT ’ S P O W E R I N G I T

A flexible hold hairspray that provides light to medium hold without stiffness or crunch. It keeps your style in place while allowing natural movement and touchable texture.

NATIVE AUSTRALIAN LILLY PILLY

A native plant extract ingredient very high in Vitamin C that acts as a natural collagen, plumping the hair. QUANDONG

BEST FOR

Creating styles that need flexible control and movement. Ideal for all hair types looking for a light to medium hold with a natural, touchable finish perfect for everyday styling. HOLD: 3.5/5 FINISH: 3.7/5

Naturally derived Australian desert plant extract high in Vitamin C, proteins and essential fatty acids. Keeps the hair healthy and nourished. GLYCERIN

Attracts and retains moisture, helping to hydrate and soften hair, making it more manageable and less prone to frizz.

HOW TO USE

Spray an even mist over styled hair to set and finish. Layer as needed to build flexible hold while maintaining movement and softness.

© CONFIDENTIAL SASI GROUP | 47


A E RO S O LS

DRY QUEEN DRY SHAMPOO

Retail

300 ml / 10.14 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Dry Shampoo

LILLY PILLY

BEST FO R

Dry Queen is a dry hair cleaner that will remove unwanted oils and odors from your locks leaving them full of texture and body. Instant cleaner thicker locks. HOLD: 2/5

A native Australian plant extract ingredient very high in Vitamin C that acts as a natural collagen plumping the hair. QUANDONG

Naturally derived Australian desert plant extract high in Vitamin C, proteins and essential fatty acids. Keeps the hair healthy and nourished.

FINISH: 0/5 ORYZA SATIVA (RICE) STARCH H OW TO U S E

Shake can well before use. Take narrow sections and lightly dust evenly through your hair. Just shake, spray, massage and brush.

48 | O&M STYLE BIBLE

A naturally derived ingredient that absorbs oil. It provides an immediate cleansing effect, and adds volume.


A E RO S O LS

DRY QUEEN BRUNETTE DRY SHAMPOO

Retail

300 ml / 10.14 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

Dry Shampoo for medium brown to dark brown hair.

LILLY PILLY

BEST FO R

Dry Queen Brunette is a dry hair cleaner that will remove unwanted oils and odors from your locks leaving them full of texture and body without white residue. Formulated for medium brown to dark brown hair for instant cleaner and thicker locks.

A native Australian plant extract ingredient very high in Vitamin C that acts as a natural collagen plumping the hair. QUANDONG

Naturally derived Australian desert plant extract high in Vitamin C, proteins and essential fatty acids. Keeps the hair healthy and nourished. ORYZA SATIVA (RICE) STARCH

HOLD: 2/5 FINISH: 0/5

A naturally derived ingredient that absorbs oil. It provides an immediate cleansing effect, and adds volume.

H OW TO U S E

Shake can well before use. Take narrow sections and lightly dust evenly through your hair. Just shake, spray, massage and brush.

© CONFIDENTIAL SASI GROUP | 49


A E RO S O LS

DESERT DRY VOLUMISING DRY TEXTURE SPRAY

Retail Travel

300 ml / 10.14 Fl.Oz 100 ml / 3.38 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A volumising dry texture spray.

LILLY PILLY

BEST FO R

Building texture, volume and lift. Desert Dry helps absorb oil and gives body and soul to your locks. HOLD: 3/5 FINISH: 0/5

H OW TO U S E

Shake can before use. Spray 30cm away from hair and work through with fingers or with a hairbrush.

50 | O&M STYLE BIBLE

A native Australian plant extract ingredient very high in Vitamin C that acts as a natural collagen plumping the hair. QUANDONG

Naturally derived Australian desert plant extract high in Vitamin C, proteins and essential fatty acids. Keeps the hair healthy and nourished.


A E RO S O LS

W-SPRAY DRY WA X SPRAY

Retail

200 ml / 6.8 Fl.Oz

W H AT I S I T

W H AT ’ S P O W E R I N G I T

A wax mist that adds separation and buildable texture for tousled looks.

GOJI

Rich in Vitamin A and C, Goji Fruit extract is conditioning and helps to keep hair looking soft and shiny.

BEST FOR

Tame frizz and flyaways with this non-greasy formula containing Goji, Avocado and Lilly Pilly extracts.

AVOCADO

Rich in Vtitamin E, it helps protect your hair from environmental damage and reduces frizz.

HOLD: 3.5/5 FINISH: 4/5

HOW TO USE

Shake can well before use. Mist directly onto dry hair or fingertips for separation.

LILLY PILLY

A native Australian plant extract ingredient very high in Vitamin C that acts as a natural collagen, plumping the hair. QUANDONG

Naturally derived Australian desert plant extract high in Vitamin C, proteins and essential fatty acids. Keeps the hair healthy and nourished.

© CONFIDENTIAL SASI GROUP | 51


A E RO S O LS

C-SPRAY DRY CONDITIONER SPRAY

Retail

200 ml / 6.8 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

An anti-humidity, anti-static, dry conditioner that softens and smooths hair between washes. Formulated with nourishing oils and conditioning agents, this product hydrates, detangles, and combats frizz while enhancing shine. C-Spray offers a convenient, on-the-go solution for maintaining your hair’s freshness and vitality. Think of it as a lightweight, spray-in alternative to traditional leavein conditioners—perfect for quick touch-ups and without the heaviness.

ARGAN OIL

BEST FO R

All hair types. Ideal for use anytime your hair feels dry, static-y, or tangled, a quick spritz will refresh your style and extend its wear with added moisture. HOLD: 0/5 FINISH: 3.5/5

H OW TO U S E

Shake can well before use. Spray on lengths and ends (not roots) then brush your hair to distribute the product well or use your fingers if you have curly hair. 52 | O&M STYLE BIBLE

Rich in oleic acid, its lightweight nature leaves the hair feeling soft and nourished. SUNFLOWER SEED OIL

Delivers essential nutrients including Vitamin E and fatty acids to your hair, promoting shine and strength. PEACH BLOSSOM FRAGRANCE


A E RO S O LS

S-SPRAY DRY SHINE SPRAY

Retail

200 ml / 6.8 Fl.Oz

W H AT I S I T

W H AT ’ S P OW E R I N G I T

A weightless shine spray infused with nourishing Camelina Oil for a radiant, glossy finish.

CAMELINA OIL

BEST FO R

Adding instant, weightless shine to all hair types. Ideal for finishing any style that needs a glossy, polished look without heaviness. HOLD: 0/5 FINISH: 5/5

From the Camelina flowering plant, this oil will hydrate, condition and protect the hair from aging with its antioxidant content without the oiliness. Hair will be left with a featherlike softness thanks to its high Omega 3 essential fatty acids content. BERGAMOT PEEL OIL

Extracted from the rind of bergamot orange, its conditioning properties help smooth the hair cuticle, reducing frizz and adding shine.

H OW TO U S E

Shake can well before use. After styling, hold can approximately 2530cm away and mist evenly over hair for an instant all-over shine.

© CONFIDENTIAL SASI GROUP | 53


EXTRAS

SCALP MASSAGE BACK OF HEAD FRONT OF HEAD SIDES OF HEAD NAPE BONE

BACK OF HEAD LOWER NECK

LOWER NECK

• Using your fingertips, massage, starting with your hands positioned one at the nape bone and one at the front of the head. • Move in a circular motion. Repeat this eight times (8 x). • Change your hands and place on either side of the head. • Repeat this eight times (8 x). • Glide down to the back of the nape bone, using index finger apply pressure all the way up to the front of the head. • Apply pressure to 6 points, using your thumbs down the front of the hairline to the temples. Repeat this eight times (8 x). • From temple apply 3 pressure points through the auriculas, using your index fingers then pull up on the nape bone for five seconds. Then massage the trapezius area six to eight times (6-8 x). • Place fingertips on to the scalp and massage in a circular motion starting at the back of the head and moving all over the head. Repeat this eight times (8 x).

54 | O&M STYLE BIBLE

• Starting at “prayer position” glide hands down forehead eight times (8 x). • Start at temples and massage in circular motions using index fingers. Repeat this eight times (8 x). • Finish by applying pressure to temples. • Lift hands off and rinse the hair.


EXTRAS

© CONFIDENTIAL SASI GROUP | 55


originalmineral.com SASI Group Pty Ltd Lvl 2/17 Eveleigh Street, Redfern, NSW 2016, Australia T: +61 2 9695 5000

CONFIDENTIAL © SASI GROUP 8/2026 v3.8 56 | O&M STYLE BIBLE


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