YEPPO Interior Guide

INTERIOR GUIDELINES

INTRODUCTION

SHARED VALUES

Flashy, Artistic, Unbarred, and Extravagant © ORIENT DESIGN 2018

CONCEPT

The Korean shopping experience is a blaze of colour and intensity, with each sight being different than the one before.

Condensing all of this hustle and bustle into one unique shopping experience, Yeppo aims to showcase its diversity in Korean beauty in an artistic and unbarred manner. Set aside all perceptions of a ‘standard retail store’; it’s our aim to redefine that.

The overall design language should allow the customer to experience the vibrancy of Korea, but not be overwhelmed with visual clutter. It should have room for artistry, but also be a functional well-designed space.

The design objectives conclude with: 1. Imposing a high visual impact 2. Balancing between art and design 3. Re-defining the retail experience

© ORIENT DESIGN 2018

DESIGN OBJECTIVES

1.1

CONCEPT

KEY MATERIALS

1.1

VISUAL IMPACT These materials are at the top of the store’s visual hierarchy. Although impressive, they should not be overused to avoid visual clutter.

HOLOGRAPHIC/ IRIDESCENT

TRANSPARENT PLEXIGLASS

ROSE GOLD

WHITE GLOSS

WHITE CEMENT

WHITE FUR

DARK WOOD

DARK CEMENT

WHITE SPACE In order for the flashier materials to shine, consistentcy among the remaining elements is necessary. The materials may vary, but their colour will always be anchored at white, allowing room for thematic but fun textures.

CONTRAST Darker materials tie the whole space together, preventing it from being too bright. These materials create contrast with the white ones and should be used with the most restraint of the lot.

© ORIENT DESIGN 2018

CONCEPT

Variations of materials in white are used for the floor and ceiling to add interesting textures in the store.

The floor will be in matte/ unfinshed tiles that tessalate into a geometric pattern.

Cove lighting may be present.

Cove light will be present for the ceiling to create a cozy atmosphere. The central area of the ceiling will be covered in die-cut plates that allow light to shine through (bottom pic) to create a snow-like mystical effect. White neon lights may be present.

Š ORIENT DESIGN 2018

FLOOR AND CEILING

1.1

CONCEPT

FURNITURE

1.1

Yeppo’s vibrancy doesn’t follow any traditional retail standards; we strive to define our own shopping experience for our customers.

The retail does not have any traditional shelving, but instead adopts an exhibition-style layout, with products displayed on open tables rather than cluttered on shelves. This exhibition-style reduces internal competition between products for customers to shop without visual clutter.

Suspension rods Hollow center Dark wood Lighting comes out from below the planks

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The tables, standing at an apt comparison to human height, allows customers to manoeuvre around the store without being daunted by the height of taller shelves. This is especially important considering out younger, more active and curious target audience demographic. They give the store a more open and spacious appearance overall.

Each table is transparent, adding to the store’s open concept. The products are illuminated with a chandelier hanging above each table.

Tinted transparent material (Purple and yellow gradient)

Lightbox Base is smaller than the table ble isplay Ta

roduct D

rent P Transpa

© ORIENT DESIGN 2018

CONCEPT

FURNITURE

1.1

Being a beauty retailer, it is important for customers to be able to test and recieve some consultation for products. This sample bar has to have contrast to the existing product displays for easy recognition among customers.

Mira Bar Stool

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This sampling island consists of a giant rose gold doughnut table to create a fluid appearance. Staff can enter this doughnut and assist customers seated outside of it. The doughnut would be adorned with sinks, bar stools, and a myraid of popular products ready for testing.

The chandelier has the same dark wood material as the product table’s, but has a more extravagant arrangement.

Doughnut Table se Gold ve Ro i t c e l Ref

nt Sink Undermou

Š ORIENT DESIGN 2018

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(Same ma

CONCEPT

Variations of materials in white are used for the floor and ceiling to add interesting textures in the store.

The floor will be in matte/ unfinshed tiles that tessalate into a geometric pattern.

Cove lighting may be present.

Cove light will be present for the ceiling to create a cozy atmosphere. The central area of the ceiling will be covered in die-cut plates that allow light to shine through (bottom pic) to create a snow-like mystical effect. White neon lights may be present.

Š ORIENT DESIGN 2018

FURNITURE

1.1

RENDERING

© ORIENT DESIGN 2018

VIEW A

1.3

CONCEPT

WHITE GLOSSY FLOORS

DIE-CUT BOARD WITH LIGHTING

DARK CEMENT WALL

ROSE GOLD

DARK WOOD

© ORIENT DESIGN 2018

VIEW A: DETAILS

1.1

CONCEPT

K-POP MV PLAYING ON SCREEN

HOLOGRAPHIC FILM ON OPAQUE GLASS PARTITION

© ORIENT DESIGN 2018

VIEW A: DETAILS

1.1

VIEW A: DETAILS

CONCEPT

Sink Sink

Bar Stool

Empty Area (can be entered via door flap)

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Ba

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Ba

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l

Sink

Door Flap

Bar Stool

k

Unermount sin

Door Flap for staff to enter

© ORIENT DESIGN 2018

1.1

RENDERING

© ORIENT DESIGN 2018

VIEW B

1.3

RENDERING

© ORIENT DESIGN 2018

VIEW C

1.3

© ORIENT DESIGN 2018 SIDE VIEW

Wall

CTIV E

SPE

TOP VIEW PER

VIEW

IEW

NT V

FRO

Gold Rim

Light Box

Translucent Purple

Light Wood

CONCEPT

VIEW A: DETAILS 1.1

Wall

SIDE VIEW

TOP VIEW

Wall

© ORIENT DESIGN 2018 Wall

Coral Rim

White Rim

Gold Rim

PE CT IV E

PE RS

Circular Lightbulbs with white base

Opaque White with Die-Cut

Oil Slick Metal

VI EW

CONCEPT

VIEW A: DETAILS 1.1

FRONT VIEW

CONCEPT

VIEW A: DETAILS

1.1

Embroidery patches are part of a trend in Korean fashion. Patches should display a variety of fun shapes and styles. Metal studs can be used to accessorise the final outcome as well.

© ORIENT DESIGN 2018

Wall

Embroidery Patches

Metal Stud

TOP VIEW

SIDE VIEW

PERSPECTIVE VIEW

Wall

Brown Leather

FRONT VIEW

Patches used are taken from wildflower.co/

VIEW A: DETAILS

CONCEPT

1.1

The peony is a prosperous flower in Korea. Its bloom in spring time is celebrated by the locals and marvelled by tourists for a beatiful scenery.

Baby’s Breath are a popular flower in Korea, known for their sweet but subtle appearance.

© ORIENT DESIGN 2018

FRONT VIEW

White fur

Dusty Miller leaves create a muted filler for the arrangement.

3D fake flowers

PERSPECTIVE VIEW

The Korean rose, or mugunghwa, is the country’s national flower.

VIEW A: DETAILS

1.1

FRO NT VIE W

Wall

CONCEPT

Reflective gold

SIDE V IEW

TOP VIEW

Wall

© ORIENT DESIGN 2018

Wall

© ORIENT DESIGN 2018 SIDE VIEW

TOP VIEW Wall

PERSPECTIVE VIEW

FRONT VIEW

Coral neon light

Supporting rods

CONCEPT

VIEW A: DETAILS 1.1

DESIGNED BY

© ORIENT DESIGN 2018