Salzworth Brand Guidelines

S A L Z WO RTH A S S E T M A N AG E M E NT P TE LTD B R A N D G U I D E LI N E S V 1 .0

SALZWORTH BRAND GUIDELINES V 1.0

1 . 0 F O R E W O R D & R AT I O N A L E

1.0 FOREWORD

01

RATIONALE

Welcome to the Salzworth Asset Management Pte

The red and white colors represents Austrian,

Ltd Brand Guidelines at a glance.

Singaporean and Japanese heritages; illustrating Salzworth’s pride, knowledge and experience in the

Our brand is more than our logo. It is a design

investments across continents.

scheme made up of a number of core elements and guiding principles that combine to create a

The symbol “W” forms the convergence of two “V"s,

distinctive look and feel that is immediately

which symbolizes the partnership forged between

recognizable as Salzworth Asset Management

Salzworth and its clients. The synergy is thus made

Pte Ltd.

possible by Salzworth’s vigilant foresight, resulted in precise projection on optimum returns from

These guidelines will help you to familiarize with the

investments.

core brand elements to assist you in designing and producing dynamic and powerful communications

The intersection of the letter ”W” forms a red “V" ,

with a degree of flexibility. In addition, to ensure the

which emphasizes Salzworth’s triumphs in the field

communication of the brand value and message is

from rich experiences and reliability to ensure its

consistent amongst our partners, vendors, and other

partnership with its clients establishes an assuring

third parties, this is an official brand guidelines,

win-win formula to success.

which contain information and resources to ensure all brand applications remain relevant within the

The red diverging rays represents the abundance

Salzworth brand identity guidelines.

and wealth from Salzworth’s strategic investments.

The whole symbol also depicts a royal crown; to illustrate Salzworth’s positioning above its competitors with regards to its acute comprehension in the cultures, market demands and investment opportunities between the East and West.

The logotype projects a modern, forthcoming, however humanistic approach to depict Salzworth’s commitment in the profession, comprehension of the global changing trends and opportunities as well as fulfilling client’s needs and demands.

SALZWORTH BRAND GUIDELINES V 1.0

1 . 0 F O R E W O R D & R AT I O N A L E

SWIFT, PRECISION, FORESIGHT, FORGING PARTNERSHIP

AUSTRIAN HERITAGE

PRECIOUS, WEALTH, EXQUISITE

CONFIDENCE, ASSURANCE

SALZWORTH BRAND GUIDELINES V 1.0

2 . 0 C L E A R S PAC E

2.0 CLEAR SPACE

03

The version below (left) should be the default format

The version below (right) should be applied when the “W�

whenever the Salzworth logo is applied. It should not be

letter is standalone. It should not be reduced to anything

reduced to anything less than its 30mm minimum size.

less than its 10mm minimum size.

Always ensure that any application of the logo respects its

Always ensure that any application of the symbol respects

clearance space, free from any graphic elements or text.

its clearance space, free from any graphic elements or text.

x

x

x x x

x

20mm

10mm

SALZWORTH BRAND GUIDELINES V 1.0

2 . 0 C L E A R S PAC E

This version is the logo without the tagline. It should not be reduced to anything more than its 20mm minimum size.

Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text.

x

x

x

20mm

04

SALZWORTH BRAND GUIDELINES V 1.0

3 . 0 C O R P O R AT E C O L O R S

3.0 CORPORATE COLORS 05

3.1 Full Color

Pantone, CMYK and RGB reproduction files of the full-color logo are available for specific application requirements. When reproduction constraints prevent the use of the primary full-color Salzworth logo, use one of the alternative greyscale or black & white versions on the facing page.

Note: As one of our most important assets, the logo must always appear as shown on this page or in one of the color variations described in these guidelines. Never attempt to redraw or rescale the logo or add other graphic elements to its presentation. Do not extract any of the graphic elements contained in the logo to use separately.

SPOT

Pantone 186 Pantone 424

PROCESS

C10 M100 Y90 K5 K70

SCREEN

R207 G10 B44

• Corporate Collaterals • Wayfinding • Silkscreening

• Brochure • Direct Mailer • Newsprint •�Magazine Ad

• LED TV • LED Billboard

R113 G114 B113

WEB

#CF0A2C #717271

• Website • Mobile application

SALZWORTH BRAND GUIDELINES V 1.0

3 . 0 C O R P O R AT E C O L O R S

06

SALZWORTH BRAND GUIDELINES V 1.0

3 . 0 C O R P O R AT E C O L O R S

3.0 CORPORATE COLORS

3.2 Grayscale

07 SPOT

Pantone Black C Pantone 424

PROCESS

K100 K70

SCREEN

R0 G0 B0

• Corporate Collaterals • Wayfinding • Silkscreening

• Brochure • Direct Mailer • Newsprint •�Magazine Ad

• LED TV • LED Billboard

R113 G114 B113

WEB

#000000 #717271

• Website • Mobile application

SALZWORTH BRAND GUIDELINES V 1.0

3 . 0 C O R P O R AT E C O L O R S

08

SALZWORTH BRAND GUIDELINES V 1.0

3 . 0 C O R P O R AT E C O L O R S

3.0 CORPORATE COLORS

3.3 Black & White

09 SPOT

Pantone Black C

• Corporate Collaterals • Wayfinding • Silkscreening

PROCESS

K100

• Brochure • Direct Mailer • Newsprint •�Magazine Ad

SCREEN

R0 G0 B0

• LED TV • LED Billboard

WEB

#000000

• Website • Mobile application

SALZWORTH BRAND GUIDELINES V 1.0

3 . 0 C O R P O R AT E C O L O R S

10

SALZWORTH BRAND GUIDELINES V 1.0

3.0 COLORS

3.0 CORPORATE COLORS 11

3.4 Background Control

Background colors and graphics can easily overpower or compete with logo. A white outline has been built into the artwork to maintain separation between the Salzworth logo and the backgrounds where it will appear.

The following are background colors with multiple percentages preferred to keep the logo distinctive visually. They should not be lower than 40%.

100%

80%

60%

40%

100%

80%

60%

40%

SALZWORTH BRAND GUIDELINES V 1.0

4.0 MISUSE

4.0 MISUSE

12

It is essential that the logo is always implemented correctly and consistently.

The incorrect examples shown are not intended as a definitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying the logo.

DO NOT alter the colors of the logo

DO NOT distort or redraw the logo

Do not add additional elements in the logo

What could do for you?

DO NOT alter the proportions or composition of our logo

DO NOT add any special effects to the logo

DO NOT use the logo as part of the campaign headline

SALZWORTH BRAND GUIDELINES V 1.0

5 . 0 G R A P H I C S I G N AT U R E

5.0 GRAPHIC SIGNATURE 13

The Salzworth graphic signature is a support graphic that helps create a distinct and consistent visual presence across our print and digital applications.

The motif consists of a series of triangles in variable sizes and percentages in the opacity.

The impact graphic should appear once on all covers and website home pages. It can also be applied in full bleed images or full bleed Salzworth color.

The impact graphic may also appear on interior pages although this is not a requirement.

SALZWORTH BRAND GUIDELINES V 1.0

6.0 T YPOGR APHY

6.0 Typography

Two standardized typefaces have been chosen for the Salzworth brand identity. They are to be used in all printed and online communications.

MONTSERRAT REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?!()a:;,.

Each of the fonts was selected for its visual compatibility with the Salzworth logo and for its ability to convey a personality that is consistent with our brand. Only use the weights and styles shown on this page.

MONTSERRAT REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?!()a:;,.

FRUTIGER 55 ROMAN

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%&?!()a:;,.

FRUTIGER 56 ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 @#$%&?!()A:;,.

14

SALZWORTH BRAND GUIDELINES V 1.0

7. 0 A P P L I C AT I O N S

7.0 APPLICATIONS 7.1 Namecard JOSEPH TAN MANAGER

15

53 mm

M +65 9000 3333 joseph.tan@salzworth.com

SALZWORTH ASSET MANAGEMENT PTE LTD 39 Robinson Road #20-01 Robinson Point Singapore 068911 T +65 6781 2689 F +65 6234 0028 www.salzworth.com

88 mm

陈伟明

经理

澳峰 资 产管理

SALZWORTH BRAND GUIDELINES V 1.0

7. 0 A P P L I C AT I O N S

7.0 APPLICATIONS 7.2 Letterhead

SALZWORTH ASSET MANAGEMENT PTE LTD 39 Robinson Road #20-01 Robinson Point Singapore 068911 T +65 6781 2689 F +65 6234 0028

www.salzworth.com

297 mm

210 mm

16

SALZWORTH BRAND GUIDELINES V 1.0

7. 0 A P P L I C AT I O N S

7.0 APPLICATIONS 7.3 Folder 17

SALZWORTH ASSET MANAGEMENT PTE LTD 39 Robinson Road #20-01 Robinson Point Singapore 068911 T +65 6781 2689 F +65 6234 0028

www.salzworth.com

FRONT

BACK

SALZWORTH BRAND GUIDELINES V 1.0

7. 0 A P P L I C AT I O N S

220 mm

10 mm

220 mm

18

305 mm

INTERIOR

105 mm

SALZWORTH ASSET MANAGEMENT PTE LTD 39 Robinson Road #20-01 Robinson Point Singapore 068911 T +65 6781 2689 F +65 6234 0028

www.salzworth.com