Poke Theory Brand Guide

BR AND MANUAL

ORIENT DESIGN©

1.0

logo GUIDE

1 .0 LO G O G U I D E

1.1 MASTER LOGO Poke Theory maintains an air of classiness with a jet-black branding, accented by pops of colour every now and then, effectively letting their ingredients’ natural colours shine when the logo is applied to other brand collaterals. The delicate approach with stencil-like typography gives the brand a contemporary image.

BL ACK C0 /M0 /Y0 /K100

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1 .0 LO G O G U I D E

1.2 LOGO VARIATIONS Poke Theory maintains an air of classiness with a jet-black branding, accented by pops of colour every now and then, effectively letting their ingredients’ natural colours shine when the logo is applied to other brand collaterals. The delicate approach with stencil-like typography gives the brand a contemporary image.

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1 .0 LO G O G U I D E

1.3 CLEARANCE SPACE & MINIMUM SIZE Clearance Space is the minimum area of space around the logo that must always be remained clear of any graphic elements or text. It is defined to ensure that our logo always communicates clearly and withmaximum impact.

Minimum size of the logo ensures maximum clarity among all its brand elements. The logo should not be reduced to anything more than its 25mm minimum size.

50mm

25mm

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1 .0 LO G O G U I D E

1.4 LOGO MISUSE

DO NOT distort the logo

DO NOT alter the porpotion of the logo

DO NOT add drop shadow

DO NOT use outline logo

DO NOT change the logo colour

DO NOT change the logo composition

It is essential that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended as a definitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying the logo.

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2.0

BR AND

typeface

2 . 0 B R A N D T Y P E FA C E

2.1 PRIMARY FONT

BARLOW THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

The quick brown fox jumps over the lazy dog Barlow is the corporate typeface for Poke Theory, and should be used in all forms of communications to project a consistent visual identity.

THIN

REGULAR

BOLD

THIN ITALIC

ITALIC

BOLD ITALIC

EXTRA LIGHT

MEDIUM

EXTRA BOLD

EXTRA LIGHT ITALIC

MEDIUM ITALIC

EXTRA BOLD ITALIC

LIGHT

SEMIBOLD

BLACK

LIGHT ITALIC

SEMIBOLD ITALIC

BLACK ITALIC

CLICK HERE TO DOWNOAD FONT

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2 . 0 B R A N D T Y P E FA C E

2.2 SECONDARY FONT Rockstar is the secondary typeface for Poke Theory, and should be used in all forms of communications to project a consistent visual identity.

Rockstar REGULAR

The quick broen fox jumps over the lazy dog ALT

The quick broen fox jumps over the lazy dog CLICK HERE TO DOWNOAD FONT

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FONT USAGE EXAMPLE

colour

ADD SOME INTO YOUR WORLD ONE BOWL AT A TIME

rainbow

3.0

colour U S A G E

3 .0 C O LO U R U S AG E

3.1 COLOUR PALETTE The pink, yellow and green colour palettes represent the main basic ingredients (sashimi, vegetables and grains) contains in a modern poke bowl. To reinforce the vibrancy and stength of the brand, the colour should be always against black background.

C 0 M 20 Y 95 K 0

R 255 G 203 B 31

HEX #ffcb1f

C 0 M 50 Y 45 K 0

R 246 G 151 B 128

HEX #f69780

C 50 M 0 Y 100 K 0

R 141 G 198 B 63

HEX #8dc63f

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4.0

BR AND

visuals

4 .0 B R A ND V I S UA L S

4.1 POSTER DESIGN

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4 .0 B R A ND V I S UA L S

4.2.1 DIGITAL SCREEN

POKE

pronounced

POH-KAY means: to

slice or cut

in Hawaiian

rainbow

Eat a for only $

9.90

Keep Our Seas Blue We love fish, but we love our seas even more.That’s why we encourage you to join us in using less plastic and to be part of our sustainability initiatives to combat marine plastic pollution.

Come inside to see what we’re.

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4 .0 B R A ND V I S UA L S

MAKE

4.2.2 DIGITAL SCREEN

YOUR POKE

B O WbyLstep Step

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4 .0 B R A ND V I S UA L S

EORY IN-STORE MENU BOARD ARTWORK (OVERVIEW)

NOTE

R 2019

*THIS DRAWING IS A REFERENCE MUST NOT BE USED FOR ANY PRO IN PART OR WHOLE BEFORE SITE *ALL DIMENSION SHALL BE CHECK BEFORE COMMENCING ANY WOR

4.3 IN-STORE MENU

$12.9 Regular

$15.9 Large

75g poke 100g poke

100g poke 150g poke

150g poke 200g poke

Sweet Corn

Honey Pineapple

7 Toppings Less Base

7 Toppings

7 Toppings

Normal Base

Normal Base

PICK A BASE Signature Sushi Rice Brown Rice Lemon Herb Quinoa Romaine Lettuce

1 SALMON Original Shoyu Avocado Miso Spicy Mayo Seasonal Special

Carrot

2 TUNA Cherry Tomato

Original Shoyu Spicy Garlic Sesame

Pickled Beetroot

3 CHICKEN Japanese Cucumber

Wakame Seaweed

Sous Vide Dashi Chicken

Garlic Chips

Furikake

regular

O

large

TOPPINGS

• Kimchi • Teriyaki Edamame • Lime Avocado • Pomegranate • Thai Mango • Smoked Almonds

$2

• Kale Chips • Crispy Salmon Skin • Spiced Roasted Cashews

R I N G F L I NG

• Acai • Banana • Pomegranate • Blueberries • Maple Granola • Sunflower Seeds • Pumpkin Seeds • Smoked Almonds • Coconut Chia Pudding • Cacao Nibs • Coconut Chocolate Drizzle

LL

O R N U TT

IN

TOPPINGS

4 VEGAN Avocado Poke

516

516

SUNSHINE SPRITZ • Carrot • Orange • Lemon • Pineapple

CRIMSON SUNRISE • Beetroot • Orange • Lemon • Pineapple

DRAGONLADY • Pink Dragonfruit • Pineapple • Coconut Water

• Acai • Banana • Raspberries • Blueberries • Maple Granola • Sunflower Seeds • Pumpkin Seeds • Toasted Coconut Flakes • Coconut Chia Pudding • Goji Berries • Vanilla Infused Honey

KALE LIVING • Acai • Banana • Mango • Blueberries • Maple Granola • Pumpkin Seeds • Sunflower Seeds • Honey Roasted Cashews • Coconut Chia Pudding • Goji Berries • Almond Butter

516

$5.5 • Passionfruit • Orange • Pineapple

ADD MORE FLAVOUR

$1

COLDPRESSED JUICE TROPICAL SQUEEZE

SP

Tobiko

$7.5

T A LO , P L E

CH

$5.9

C

‘

ADD 5 0 g P O K E - $ 3 .0

FINISH IT

PICK UP TO 3 GARNISHES

A

$9.9 Light

TOP IT

PICK UP TO 2 POKE

875

PICK UP TO 7 COLOURS

CHOOSE A SIZE

213

COLOUR IT

PICK A SIZE

ACAI BOWL

425

BAS E I T

Step 4

194

Step 3

Step 2

2064

E AS

Step 1

2063

516

2063

516

516

• Kale • Green Apple • Cucumber

516

FRUIT SPRITZERS $2.5

NATURAL FRUIT CONCENTRATE & SODASTREAM SPARKLING WATER

FRESH LEMONADE PASSIONFRUIT & STRAWBERRY LYCHEE & KIWI POMEGRANATE & MINT

T E AS $2.5

1300

2064

UNSWEETENED & SUGAR-FREE

GREEN TEA OOLONG TEA CHRYSANTHEMUM TEA

OTHERS MINERAL WATER — $2.0 COCO WATER — $3.5

516

MENU BOARD STICKER - C SCALE 1:20

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4 .0 B R A ND V I S UA L S

4.3 WALL MURAL Education wall to explain what Poke Theory are doing to go green and what people can do as well. *Wall mural size base on Poke Theory @Triple One Somerset outlet

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4 .0 B R A ND V I S UA L S

4.4 WINDOW DISPLAY VISUAL

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5.0

I N - S TO R E

stationaries

5 . 0 I N - S TO R E S TAT I O N A R I E S

5.1.1 CRAFT BOWL & CUP VISUAL

Front

Back

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5 . 0 I N - S TO R E S TAT I O N A R I E S

750ml

500ml

5.1.2 CRAFT BOWL SPECIFICATION Material use: Craft paper Colour code : WHITE PANTONE 7440C PANTONE 226C PANTONE 527C PANTONE 2935C PANTONE WARM RED C

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5 . 0 I N - S TO R E S TAT I O N A R I E S

5.2 FOOD TRAY

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5 . 0 I N - S TO R E S TAT I O N A R I E S

5.3 SAUCE LABEL STICKERS

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5 . 0 I N - S TO R E S TAT I O N A R I E S

5.4 WOBBLERS

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5 . 0 I N - S TO R E S TAT I O N A R I E S

5.5 WALL DECAL STICKERS

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6.0

INTERIOR

visuals

COUNTER FRONT

Thank You DESIGNED BY

w w w.o r i e n t b r a n d i n g .c o m. s g © c o p y r i g h t 2 01 9

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