Kracker King Brand Guide

1.0 Logo Guideline

Clearance Space 1.1 & Minimum Size Clearance Space is the minimum area of space around the logo that must always be remained clear of any graphic elements or text. It is defined to ensure that our logo always communicates clearly and with maximum impact.

Minimum size of the logo ensures maximum clarity among all its brand elements. The logo should not be reduced to anything more than its 20mm minimum size.

1.2

Colour Palette

The Colour Palette in this manual follows accordingly to the international Pantone Matching System (PMS), with the other equivalents illustrated beneath it. Process colours (CMYK) may not present an accurate colour expression, hence the usage of PMS inks for reproduction work whenever possible.

KrackerKing Brown is our primary colour, and should be used effectively on a lighter background for clarity.

Logo 1.3 Misuse It is essential that the logo is always implemented correctly and consistently. The incorrect examples shown are not intended as a definitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying the logo.

Grayscale 1.4 Logo The Grayscale Logo maintains all elements of the master logo, but converted to grayscale. This version shall only be used when colour printing isn’t available.

The positive logo shall only be used on a solid white/ extremely light-coloured background. The negative logo shall be used on all other background colours.

To maximise brand clarity, the logo should be used on a solid white/ solid black background as often as possible.

2.0 Packaging Guideline