Carefarm Brand Guide

Brand Guidelines

Overview Who is this guide for?

The brand guideline is for anyone who wants to use Carefarm brand assets for advertising and marketing purposes.

Purpose of the brand guideline These guidelines serves as a general rules when using Carefarm brand. By following this guide, it will help to meet those standards of Carefarm and protect the company trademarks.

To make sure the brand is consistent and strong in value, this guide will help you meet those standards.

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Master Logo The colors of the brand logo were chosen to reflect the product's freshness. And it's also an important part of the brand to bring the taste of nature to consumers.

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Colour Usage The primary colour is the main colour of Carefarm mark. The reason of using single colour is because it should be the most prevalent on any design.

Secondary colours is to use when you want to use againt the primary colour. For details or adding color to a document, white is used.

Spot Colours It is best to print with spot colours for consistency across all printers.

4 - Colours Process When it is not cost-effective to print spot colours, use the 4-colour process.

RGB This version is for all desktop and on-screen applications.

Primary Colours CMYK 87 45 78 49 RGB 18 71 52 PANTONE 3435C #0C4220

CMYK 88 33 100 25 RGB 118 107 55 PANTONE 349C #126B37

CMYK 30 0 74 0 RGB 187 216 109 PANTONE 366C #BBD86D

CMYK 7 0 98 0 RGB 245 235 9 PANTONE 3945C #F5EB09

Secondary Colours

CMYK 0 0 0 0 RGB 255 255 255 #FFFFFF

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Colour Variations Each effort should be made throughout all applications using the full colour design of the Carefood. The other variants can be used in situations where fewer colours need to be used. The black and white logo is the be used in engraving.

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Coloured Logo on Varied Backgrounds The various versions of our logo have been created to be used across a variety of backgrounds. The full coloured, is preferred for most of the applications.

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Black & White Logo on Varied Backgrounds The various versions of our logo have been created to be used across a variety of backgrounds.

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Clearance Space & Minimum Size Clearance Space is the minimum area of space around the logo that must always be clear of any graphic element or text. It is defined to ensure that our logo is always communicated with clarity and maximum impact.

Minimum Size of the logo ensures maximum clarity among all its brand elements. The horizontal format logo should not be reduced to anything more than what is stated.

Minimum Size : 35 mm

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Logo Misuse It is critical that the logo is always implemented correctly and consistently.

The incorrect examples shown are not intended to be used as a definitive list.

Always use sensible diecretion and adhere to the corporate brand guidelines when applying the logo.

DO NOT Add Strokes

DO NOT Change or swap colours

DO NOT Change Orientation

DO NOT Add Transparency Overlay

DO NOT Stetch or Alter

DO NOT Add Elements

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Brand Application Label comes in 2 sizes that will be applied on to Carefarm’s product. This is the big label that will be applied on to a bigger packaging.

BAYAM 苋菜 Net Wt: 250g (When packed)

Packed for : Ecobuild Foods Pte Ltd 11 Woodlands Close, #01-08, S737853 Product of Malaysia

The True Taste of Nature

94mm

143mm

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LETTUCE 生菜

LETTUCE 生菜

Net Wt: 30g (When packed)

Net Wt: 30g (When packed)

LETTUCE 生菜

Net Wt: 30g (When packed)

rue Taste o f N a t ur e The T rue Taste o f N a t ur e The T rue Taste o f N a t ur e The T

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Back Panel Chart Illustration This is the Back Panel Chart Illustration that will be paste on to the back of the big packaging.

181 mm by 158 mm

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Brand Application Label comes in 2 sizes that will be applied on to Carefarm’s product. This is the small label that will be applied on to a smaller packaging.

LETTUCE 生菜

Net Wt: 30g (When packed)

120mm

0 793573 679000

Packed for : Ecobuild Foods Pte Ltd 11 Woodlands Close, #01-08, S737853 Product of Malaysia

The True Taste of Nature

48 mm

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LETTUCE 生菜

Net Wt: 30g (When packed)

LETTUCE 生菜

Net Wt: 30g (When packed)

0 793573 679000 0 793573 679000 Packed for : Ecobuild Foods Pte Ltd 11 Woodlands Close, #01-08, S737853 Product of Malaysia

The True Taste of Nature

Packed for : Ecobuild Foods Pte Ltd 11 Woodlands Close, #01-08, S737853 Product of Malaysia

The True Taste of Nature

LETTUCE 生菜

Net Wt: 30g (When packed)

LETTUCE 生菜

Net Wt: 30g (When packed)

0 793573 679000

Packed for : Ecobuild Foods Pte Ltd 11 Woodlands Close, #01-08, S737853

0 793573 679000

Product of Malaysia

The True Taste of Nature

Packed for : Ecobuild Foods Pte Ltd 11 Woodlands Close, #01-08, S737853 Product of Malaysia

The True Taste of Nature

orientbranding.com

LETTUCE 生菜

Net Wt: 30g (When packed)

0 793573 679000

LETTUCE 生菜

Net Wt: 30g (When packed)

Packed for : Ecobuild Foods Pte Ltd 11 Woodlands Close, #01-08, S737853

LETTUCE 生菜

Net Wt: 30g (When packed)

Product of Malaysia

The True Taste of Nature

0 793573 679000 0 793573 679000

Packed for : Ecobuild Foods Pte Ltd 11 Woodlands Close, #01-08, S737853 Product of Malaysia

The True Taste of Nature

Packed for : Ecobuild Foods Pte Ltd 11 Woodlands Close, #01-08, S737853 Product of Malaysia

The True Taste of Nature

DESIGNED BY:

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