NARONI Branding

BRAND GUIDELINES

VERSION 1.0

FOREWORD

From the design to the crafting process of Baroni’s leather wallets and bags require master craftmen with long years of experience and skills. Each piece take is an invested dedication to uphold the Baroni brand and what it stands for - quality, precision and grace.

The fine craftsmanship of our artisans is captured by the icon. While each thread is a representation of the Roman lettter ‘b’ for Baroni, the threads interweave elegantly together to depict Baroni’s brand promise to deliver the finest quality. Similarly, Baroni’s contemporary designs are inspired to interweave with our daily lifestyles via attitude and style.

This is also evident from the Baroni logotype; modern, sleek and sophisticated. This highlights Baroni’s relentless effort to details, know-hows and techniques while continue innovation to challenge conventional craftsmanship and design.

Ergo, to ensure the communication of the brand value and message is consistent amongst our partners, vendors, and other third parties, this is an official brand guidelines which contain information and resources to ensure all brand applications remain relevant within the Baron brand identity guidelines.

1.0

1.0 M A S T E R L O G O

MASTER LOGO

This version, being the master format, should be the default format whenever the Braroni logo is applied.

It should not be reduced to anything more than its 20mm minimum size.

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Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text.

Adhering to these guidelines ensures that it will communicates clearly with

20mm

maximum impact.

x

x

x

x

2.0

2.0 L O G O T Y P E

LOGOTYPE

This version is most suitable for applications that require a more compact format.

It should not be reduced to anything more than its 20mm minimum size.

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Always ensure that any application of the logo respects its clearance space, free from any graphic elements or text.

Adhering to these guidelines ensures

20mm

that it will communicates clearly with maximum impact.

x

x

x

x

3.0

3.0 I C O N

ICON

This version is most suitable for applications with major space constrains or where not much detail can be shown (eg. stamping on a leather bag).

The logo should not be reduced to

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anything more than its 10mm minimum size.

Always ensure that any application of the logo respects its clearance space, free

10mm

from any graphic elements or text.

Adhering to these guidelines ensures that our logo will communicates clearly with maximum impact.

x

x

x

x

4.0

Black and white are the key colours of

4.0 R E V E R S E W H I T E

REVERSE WHITE

our brand.

LOGO ON L IG H T B A CK G ROUND Pantone Black C C0 M0 Y0 K100 R0 G0 B0 #000000

LOGO ON DA RK B A CK G ROUND White C0 M0 Y0 K0 R255 G255 B255 #FFFFFF

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6.0

Subheading or short description here

6.0 T Y P O G R A P H Y

TYPOGRAPHY

EXAMPLE HEADING

Lucida Sans and Open Sans are the corporate typefaces for Baroni, and should be used in all forms of communications to project a consistent visual identity. The contrast between the timeless yet modern features of both Lucida Sans and Open Sans manifest the innovation and elegance of Baroni’s brand value; associating itself with the contemporary and urban city dwellers.

S EC T I O N HEA D I NG

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Their web-safe alternatives remains unchange.

LUCIDA SANS BOLD LUCIDA SANS BOLD ITALIC LUCIDA SANS ROMAN LUCIDA SANS ROMAN ITALIC OPEN SANS REGULAR OPEN SANS ITALIC OPEN SANS SEMIBOLD OPEN SANS SEMIBOLD ITALIC OPEN SANS BOLD OPEN SANS BOLD ITALIC

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7.0

7.0 M I S U S E

MISUSE

It is essential that the logo is always implemented correctly and consistently.

DO NOT alter the colours of the logo

The incorrect examples shown are not intended as a definitive list. Always use sensible discretion and adhere to the corporate brand guidelines when applying

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the logo.

DO NOT distort or redraw our logo

DO NOT alter the proportions or composition of our logo

DO NOT add any special effects to the logo

8.1

DR.

FREDI SETYAWAN

BOARD OF COMMISSIONER

08112510410 liauw.fs@gmail.com

DIM ENS IONS 3.5(w) x 2(h) inches CO L O UR

BARONI PTE LTD JL. KALIURANG KM. NO. 53 DEPOK, SLEMAN, YOGYAKARTA T

(0274) 548296

F

(0274) 543695 WWW.BARONI.COM

8.1 S T A T I O N E R Y - N A M E C A R D

S TAT I O N E R Y NAMECARD

Pantone 7750C FINIS HING (nil) PA PER S TOCK 330gsm uncoated texture paper

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5.0

5.0 B A R O N I O L I V E

BARONI OLIVE

Apart from black or white, our logo can also be applied with a distinctive Baroni Olive in print. This is the only instance where colour is applied on to our logo. no other colours are allowed on the background when this version is in use

L OG O IN B A RO NI OL IVE Pantone 7750C C55 M45 Y90 K25 R2107 G105 B55 #6B6937

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8.2

DIM ENS IONS 8.27(w) × 11.69(h) inches (A4 Size) CO L O UR Pantone 7750C

BARONI PTE LTD

JL. KALIURANG KM.

FINIS HING (nil) PA PER S TOCK 120gsm uncoated texture paper

NO. 53 DEPOK, SLEMAN, YOGYAKARTA T

(0274) 548296

F

(0274) 543695

WWW.BARONI.COM

8.1 S T A T I O N E R Y - L E T T E R H E A D

S TAT I O N E R Y LETTERHEAD

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8.2

DIM ENS IONS DL Size CO L O UR

8.1 S T A T I O N E R Y - E N V E L O P E

S TAT I O N E R Y ENVELOPE

Pantone 7750C FINIS HING (nil) PA PER S TOCK Based on pre-purchased envelopes

BARONI PTE LTD

JL. KALIURANG KM. NO. 53 DEPOK, SLEMAN, YOGYAKARTA T

(0274) 548296

F

(0274) 543695

WWW.BARONI.COM

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