Manado Brand Guide

Lets Come to Manado Manado Brand Guidelines

manado Brand Guidelines

1

The story of the brand begins with the land where Manadoneses call home.

Blessed with beautiful nature, Manado is a welcoming place that inspires and ignites. It is the place of progressing and development, where people gather and march toward a promising future.

manado Brand Guidelines

1

Primary Elements

Logo Construction Logo Version Sub Brands Safe Zone & Minimum Size Logo Misuse Brand Colours Colour Palette Typography

manado Brand Guidelines

3 4 5 6 7 8 9 10

2

logo construction

The logo mark was composed by 3 blocks of tall triangles (figure 1) that represents for progression and the growing strength of Manado. This triangle composition creates a hidden shape of an M (figure 2) which is the initial of Manado.

LogoMark

The hidden M represents for open society of Manado that would welcome anyone to its land. And those who come to the land will be encouraged to fill up those empty spaces (hidden M) with their lives.

The three block of colour (figure 3) portrays the three core elements and the energy resources of Manado: - The Land - The Sea - The People

LogoType

The all lower cap logotype expresses the open and approachable environment that Manado offers. The friendly typeface also creates an aesthetic balance with the upright and sharp logomark.

Orange for the Warm People

Blue for the Abundant Sea

Green for the Lush Rich Land

Figure 1. Triangles represent development and progression

manado Brand Guidelines

Figure 2. Hidden M

Figure 3. Block of Colour

3

logo versions VERTICAL LOCKUP

In order to maintain the consistency of the brand, it is always recommended to use the official logo versions listed here.

Full Colour Gradient

HORIZONTAL LOCKUP Full Colour Solid

Full Colour Gradient

There are two lockups configuration for the logo: - Vertical. Always give the most priority for this lockup.

- Horizontal . Suitable to use in narrow space.

Each lockup has 4 colours variations: - Full Colour. Always give the most priory for this variation.

- Key Line. Suitable to be on dark backgrounds or images.

- Mono Black. When working with restricted B&W production.

- Mono White. When working with restricted B&W production.

Full Colour Solid

Full Colour Gradient Key Line

Full Colour Solid Key Line Full Colour Gradient Key Line

Full Colour Solid Key Line

Monotone Black

Monotone White

Monotone Black

Monotone White

manado Brand Guidelines

4

sub brands 1

The Manado Logo’ simple design language and composition allow the brand to have more flexibilities in create subbrands under Manado.

The general rule is that as long as the triangles composition is recognizable, it is free to explore different kinds of graphic treatments that fit the sub-brand objective.

Main Logotype

4

The logotype lock down could be flexible with “MANADO + SUBBAND” or just the “SUB-BRAND” itself. Always keep the main logotype in Black at all time.

TRIANGLES COMPOSITION 1. Graphical Application 2. Patches of Colour 3. Image Masking

2

3

LOGOTYPE LOCKDOWN 4. MANADO + SUB-BRAND 5. SUB-BRAND

4

manado Brand Guidelines

5

green city

Main Logotype

5

safe zone & minimum size x SAFE ZONE Safe zone is the minimum area surrounding the logo which must remain clear of any other graphic elements or text. each logo version uses the cap height (x) measurement to determine its clear space.

x x

Where possible, create more clear space than the minimum requirements, but never less.

x x x

MINIMUM SIZE Minimum size specifications ensure that the logo remains clearly legible in all applications and all methods of reproduction.

Each of the full colour logo configurations has a minimum size specification as shown here:

FULL COLOUR GRADIENT

+ Vertical Lockup: minimum 15mm width

+ Horizontal Lockup: minimum 35mm width

FULL COLOUR SOLID & MONOTONE

+ Vertical Lockup: minimum 10mm width

+ Horizontal Lockup: minimum 20mm width

manado Brand Guidelines

FULL COLOUR GRADIENT 15mm

35mm

FULL COLOUR SOLID

MONOTONE 10mm

20mm

10mm

20mm

6

logo misuses

Incorrect use of the logos will weaken and damage the brand’s identity and its consistent appearance. Therefore always follow the recommendations set in this guidebook to ensure an impactful identity of Manado.

Always avoid those misuse of logos that are listed here.

Do not change the lockup composition of the logos

Do not use the logomark alone by itself

Do not use the logotype alone by itself

Do not alter the colours of the logos

Do not add any element to the logo

Do not place the logo on an angle

Do not use a logo that has poor contrast to its background

Do not put the logo on a complicated background

do not use the logo without the keyline on solid colour background

manado Brand Guidelines

do not change the colour of the outline

7

brand colours

CORE COLOURS The core colours of the brand reflect the three main elements of Manado: PANTONE 7569 C12 M53 Y100 K1 R218 G135 B39 #da8727

TINT % 90 - 20

90%

75%

60%

40%

20%

Blue for the Abundant Sea

PANTONE 639 C79 M28 Y5 K0 R4 G148 B202 #0493c9

TINT % 90 - 20

90%

75%

60%

40%

20%

Green for the Lush Rich Land

PANTONE 7473 C80 M19 Y52 K2 R30 G152 B138 #1e978a

TINT % 90 - 20

90%

75%

60%

40%

20%

Orange for the Warm People

The tint colour should only be used for supporting graphics, texts, backgrounds, pullout boxes, graphs and charts.

GRADIENTS The gradients represent the energy the land and the people has within. Gradients can be used effectively as backgrounds. Note that it is recommended to always use Radial for gradient background.

C59 M0 Y46 K0 R102 G195 B163 RADIAL GRADIENT

C4 M29 Y82 K0 R242 G184 B74 RADIAL GRADIENT

65%

C71 M8 Y37 K36 R35 G125 B122

manado Brand Guidelines

C86 M15 Y1 K0 R0 G162 B221 RADIAL GRADIENT

65%

C16 M80 Y80 K20 R174 G72 B54

65%

C100 M62 Y28 K22 R0 G81 B119

8

colours palette

COLOUR COMBINATION Beside the Core Colours that are encouraged to be used often, other colour combinations could also be used depending on the usage and situation. The basic rule of creating colour palette is trying to avoid using primary colours combination and use secondary or complimentary colours.

Here are samples of colour combinations suggested for different topics and occasions.

PARK & NATURE

CULTURE

SPORT

C100 M11 Y38 K0 R0 G156 B167

C70 M0 Y40 K0 R50 G188 B173

C71 M68 Y16 K0 R100 G98 B153

C0 M0 Y0 K93 R51 G51 B51

C27 M0 Y92 K0 R197 G218 B64

C0 M0 Y53 K0 R255 G247 B147

C15 M61 Y100 K0 R215 G123 B42

C0 M100 Y100 K22 R192 G21 B27

C91 M0 Y100 K44 R0 G112 B49

C66 M29 Y0 K0 R82 G153 B211

C23 M37 Y66 K1 R197 G158 B106

C100 M100 Y19 K0 R50 G50 B128

C83 M0 Y65 K0 R0 G177 B133

C0 M45 Y100 K0 R259 G157 B28

C6 M34 Y94 K0 R237 G173 B46

C100 M0 Y100 K24 R0 G135 B66

GOVERNMENT

TECHNOLOGY

ART

manado Brand Guidelines

EDUCATION

TOURISM

C0 M0 Y0 K100 R0 G0 B0

C100 M100 Y19 K0 R20 G78 B141

C0 M0 Y0 K90 R65 G64 B66

C100 M100 Y16 K42 R27 G20 B86

C0 M0 Y100 K0 R255 G242 B0

C9 M39 Y90 K0 R230 G163 B57

C0 M60 Y100 K0 R245 G130 B32

C9 M30 Y86 K0 R232 G179 B66

C25 M100 Y13 K0 R191 G28 B127

C8 M100 Y100 K9 R203 G29 B35

C100 M100 Y0 K20 R38 G36 B123

C100 M0 Y31 K43 R0 G113 B123

C67 M23 Y0 K0 R71 G161 B217

C80 M0 Y100 K0 R13 G177 B75

C40 M100 Y0 K20 R136 G20 B119

C75 M0 Y86 K0 R51 G181 B95

9

typography

HEADINGS & MAIN TITTLES WC Mano Negra Bta is a hand written typeface that can express the freedom spirit of Manado. It could be used as headlines or main tittles. Using the typeface will add more individuality and characteristic to the communication.

SUB HEADINGS Aller Display is the typeface used for the logotype. Using it carefully to create a synergy effect with the branding. *Please note that when using Aller Display, Upper Case should not be used at all time.

WC Mano Negra Bta

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%=-_+&*(),.

Aller Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%=-_+&*(),. * Please note that when using Aller Display, always use the lower case.

BODY TEXTS Aller Family is a modern typeface with a wide range of weights that allows it to be able to adapt to different situations. Aller Typefaces is highly legible that fits well in printing and web environment.

manado Brand Guidelines

Aller

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%=-_+&*(),.

Light Light Italic Regular Italic Bold Bold Italic 10

Secondary Elements

Graphic System Illustration System

manado Brand Guidelines

12 13

11

graphic system

TRIANGLES COMPOSITION Using the triangles to create graphical communication device will further strengthen the identity consistency of the brand as it coheres with the logo mark. The triangle composition would often create a sense of movement that reflects the city progress and growing strength.

Colour Blocks

There is no limit on how can the triangle be creatively composed and edited to communicate Manado Identity. It can be blocks of colour of lines work or can be combinations of both. Or it can be a container for image masking.

Image Container

Line Works

manado Brand Guidelines

12

illustration system

REFLECTING MANADO Illustration of Manado is a combination of icons, objects, animals and nature that appears in Manadonese’s everyday life. The illustrations were created in line-forms with the modern design language. This will help to illustrate the brand in a more contemporary identity with strong sense of progression.

Building

monument

Street Scence

Nature

Animal

manado Brand Guidelines

Diver

13

Applying Elements

Cover Design Vertical Banner Horizontal Banner Signage Design Merchandise Application

manado Brand Guidelines

15 16, 17, 18 19, 20 21, 22 23

14

cover designs OVERVIEW These examples will showcase generic guide on how to create an effective communication material relevant to the targeted audiences. Be mindful in selecting the colour that fir the subject of the communication device.

2

3

1

4 3

4

4

5

2 1

1

1. LOGOS: the logo should be positioned in a respectable space that maximises its clarity.

2. HEADLINES: the headlines should be used with “WC MANO NEGRA BTA” or “ALLER BOLD” typeface.

manado Brand Guidelines

5

3. BODY TEXTS: the body text should be used with “ALLER” family typeface.

4. TRIANGLES COMPOSITION: the triangle graphics can help to create a consistent identity.

5

5. ILLUSTRATION: Illustration can be used to further enhance the personality of the design.

15

banner design VERTICAL BANNER The samples here showcase the contemporary arrangement with the triangles graphic in vertical format. The colour palette is chosen for the artistic approach.

3

1. LOGOS: the logo should be positioned in a respectable space that maximises its clarity.

2. HEADLINES: the headlines should be used with “WC MANO NEGRA BTA” or “ALLER DISPLAY” typeface.

3. TRIANGLES COMPOSITION: the triangle graphics can help to create a consistent identity. Triangles composition, in this case, is a combination of lines and the solid patch of colours.

3

15 -22 NOV 2017 2

1

2

manado Brand Guidelines

art festive 15-22 NOV 2017

1

artweek 16

banner design VERTICAL BANNER cont The examples here continue to explore the vertical layout and design that fits Manado identity.

manado Brand Guidelines

17

banner design VERTICAL BANNER cont This example shows the visualization of vertical banner designs in the real environment (Sam Ratulangi International Airport waiting area).

manado Brand Guidelines

18

banner design HORIZONTAL BANNER These examples showcase a more formal composition of horizontal banner design with topic relates to gorvernment subjects. Note that the colours selected fit the mentioned topics.

1. LOGOS: the logo should be positioned in a respectable space that maximises its clarity.

2. HEADLINES: the headlines should be used with “WC MANO NEGRA BTA” or “ALLER BOLD” typeface.

3. TRIANGLES COMPOSITION: the triangle graphics can help to create a consistent identity. Triangles composition, in this case, is a combination of the solid patch of colours and images masked inside the triangles.

3

1

envinronmental week 18-25 Jun 2016

CLEANING OUR GREEN CITY

green city

2

in collaboration with

a city of Happiness 2

smart city

3

1

1

2

3

model city for ecotourism manado Brand Guidelines

in collaboration with

19

banner design HORIZONTAL BANNER cont This example shows the visualization of horizontal banner designs in the real environment (Lippo Plaza).

manado Brand Guidelines

20

signage designs

1

SMALL TO MEDIUM SIZE These designs make examples of typical signage system in the city. The example shown here takes on the “park” theme with a natural colour palette.

lapangan sparta

1. LOGOS: the logo should be positioned in a respectable space that maximises its clarity.

2. HEADLINES: the headlines should be used with “WC MANO NEGRA BTA” or “ALLER DISPLAY” typeface.

3. ILLUSTRATION: Illustration can be used to further enhance the personality of the design.

4. TRIANGLES COMPOSITION: the triangle graphics can help to create a consistent identity.

4

2

3

lapangan sparta tikala 2 Sparta Field Proin euismod semper sem. Curabitur porta bibendum risus, non porta lorem facilisis eu.

Mauris molestie placerat ex.

Vestibulum viverra augue quis lorem ornare accumsan. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec vel nisi ac nisl maximus rutrum nec in dui. Fusce euismod fermentum interdum. Sed dolor leo, fringilla id sapien non, hendrerit finibus augue. Integer vel vestibulum augue. Sed et arcu blandit, tempus leo ut, mollis dolor. Mauris at tortor ipsum.

Field’s Facilities 150 meters

lapangan 2 sparta tikala

lapangan sparta tikala

150m

Sparta Field

Sparta Field

150m

250m

Sparta Field

4

3

3

50m

150m

1

i

i

+61 123 456 789

w

www.manadoparks.go.id

200 meters

100 meters

3 VESTIBULUM VIVERRA AUGUE QUIS LOREM ORNARE ACCUMSAN. CUM SOCIIS NATOQUE PENATIBUS ET MAGNIS. Vestibulum viverra augue quis lorem ornare accumsan. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec vel nisi ac nisl maximus rutrum nec in dui. Fusce euismod fermentum interdum. Sed dolor leo, fringilla id sapien non, hendrerit finibus augue. Integer vel vestibulum augue. Sed et arcu blandit, tempus leo ut, mollis dolor. Mauris at tortor ipsum.

manado Brand Guidelines

21

signage designs SMALL TO MEDIUM SIZE These examples continue to showcase the signage design with “park” topic in the larger format.

1. LOGOS: the logo should be positioned in a respectable space that maximises its clarity.

2. HEADLINES: the headlines should be used with “WC MANO NEGRA BTA” or “ALLER DISPLAY” typeface.

3. ILLUSTRATION: Illustration can be used to further enhance the personality of the design.

lapangan spar ta

3

500m

lapangan

Sparta Field

2

sent rum gmim

Sentrum Chur ch

300m

2

sparta

tikala Sparta Field

1

Vestibulum Viverra Augue Quis Em Ornare Accumsan. Cum Sociis Natoque Penatibus Et Magnis. Viverra Augue Quis Em.

manado Brand Guidelines

i

+61 123 456 789

w

www.manadoparks.go.id

22

merchandise application TSHIRT & BAG Merchandise items are the best media display for a city branding like Manado. The graphic application can be more creative and contemporary in this environment.

1. LOGOS: the logo should be positioned in a respectable space that maximises its clarity.

2. HEADLINES: “WC MANO NEGRA BTA� should be used here for its friendly characteristic.

3. ILLUSTRATION: Illustration can be applied in different form and colours that enhance the visual of the merchandises.

3. COLOURS: It is recommended to use colours close to the brand core colours to maximise the brand consistency.

1

4 2

4 3

1

manado Brand Guidelines

3

23

manado Brand Guidelines

24