WEO Brand Guidelines

Brand Guideline

WEO Corporation Brand Guideline

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The logo design is inspired by the typical spherical shape of the lens and optical instrument. This direct-translated distinctive design language helps the brand to communicate efficiently with its target audiences regarding its expertise.

CONTENTS 1 Design Inspiration 2 The Logo: Logo Variations 3 The Logo: Clear Space & Minimum Size 4 The Logo: Misusages 5 Colours: Primary & Secondary 6 Typograhy 7 Pattern WEO Corporation Brand Guideline

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THE LOGO Logo Versions

Depending on the usage, the logo has several versions that suit best each situation. Always use the official logo versions listed here.

Full colour

Monotone: black WEO Corporation Brand Guideline

Full colour over Gray background

Monotone: Black over Red background

Monotone: White over Red background

Monotone: white over Gray background 2

THE LOGO

Clear Space & Minimum Size

Always maintain a minimum exclusive zone equals to the “x” height around the logo so that to keep the brand’s clarity.

x x

WEO Corporation Brand Guideline

When it comes to sizing the logo according to the space usage, always scale the logo proportionally, and never smaller than a 15mm width.

x

15mm

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THE LOGO Misusages

In order to maintain the brand identity consistency, always try to avoid those misusages.

C OR P OR AT ION Rearrange the Logo Composition

Use wrong logo colour

WEO Corporation Brand Guideline

Change Logo Colour

Edit the Logo

Scale, tile or stretch the logo unproportionally or rotate the logo

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COLOURS Primary & Secondary

The Primary colour of the brand is Swiss Red which represents the excellent quality that the brand promises.

Pantone 1795 C9 M98 Y93 K1 R217 G39 B45 #d9272d

90% 80% 60% 40% 20%

The Secondary colour is the pantone silver 877C which can be substituted by Cool Gray Pantone on non-print media. Its purpose is to create a balanced contrast with the Swiss Red. Pantone Cool Gray C61 M52 Y47 K20 R101 G101 B106 #646569

90% 80% 60% 40% 20%

WEO Corporation Brand Guideline

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TYPOGRAPHY

The Brand’ main typeface is HELVETICA. It is a san serif typeface that has not only a modern edge but also humanist curves. The typeface suits well the approachable image of a technology solution provider company.

HELVETICA

AaBbCcDdEeFfGgHhIiJjKkLl MnNnOoPpQqRrSsTtUuVv WwXxYyZz 0123456789 !@#$%^&*()_+;’:”~,./<>?\| Regular Italic Bold Bold Italic

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Typography sample WEO Corporation Brand Guideline

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PATTERN

The pattern is a secondary graphic element that supports and strengthen the brand identity. WEO pattern is created from the logo mark. It represents the precision and quality control that the brand aims for.

WEO Corporation Brand Guideline

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