Spring Sips Marketing Report

SPECIAL UPDATE

EXPLORE TUALATIN VALLEY'S

SPRING SIPS 2024 WRAP UP

@SPRINGSIPS

SPRING SIPS 2024 WRAP UP

Explore Tualatin Valley’s inaugural Spring Sips promotion was a month-long celebration of Tualatin Valley’s wineries during Oregon Wine Month. The promotion included a series of events to promote Tualatin Valley’s wine and culinary offerings and culminated with the 3rd annual Pink Rosé Festival at Hillsboro Ballpark.

Explore Tualatin Valley hired Emily Crowley Consulting, Sparkloft Media and Lawrence PR to help put together a robust marketing campaign which included media and influencer outreach and paid advertising and social media plan with a total budget of $120,000.

Additionally, a special site was created for the event, Spring-Sips.com, and a newsletter was distributed to attendees of previous Pink! Rosé Festivals.

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SPRING SIPS OVERALL EVENT RECAP THE SPRING SIPS PROMOTION INCLUDED THREE HIGH-LEVEL EVENTS: MAY 9, 2024: MEDIA SOIRÉE AT SOSTA HOUSE Explore Tualatin Valley’s Media Soirée was a kick-off event for local media and social influencers. The event, which was held at Sosta House, included light bites from local restaurants and wineries. This invitation-only event was designed to introduce local food and wine writers to Tualatin Valley’s culinary scene.

• 31 media/influencer attendees • 7 ETV guests and stakeholders

MAY 10-19, 2024: FLIGHT WEEK Flight Week was a collaboration between wineries and local restaurants–facilitated by Explore Tualatin Valley–to provide flights of three Tualatin Valley wines from May 10-19.

MAY 10-19, 2024: WINERY EVENTS On the official Spring Sips website, local winerelated events, including events held at Tualatin Valley wineries, were highlighted and included in the overall month-long promotion.

• 24 total listings on Spring Sips website

- 17 participating wineries - 4 local wine walks

MAY 19, 2024: 3RD ANNUAL PINK! ROSÉ FESTIVAL Spring Sips culminated in the annual Pink! Rosé Festival, which is now one of Explore Tualatin Valley’s signature events. This grand tasting event featured Tualatin Valley wineries pouring tastes (and selling bottles) of their newest rosé releases.

• 648 total attendees • 25 participating wineries

• 17 total restaurant partners

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SPRING SIPS ADVERTISING Explore Tualatin Valley supported Spring Sips with a robust advertising campaign, which included a mix of print, digital and out-ofhome advertising.

ADVERTISING PLACEMENTS: • Print Advertising

- Oregon Business - Oregon Wine Press

• Digital Advertising

- Willamette Week - Oregon Live - Portland Mercury - SIP Northwest

• Broadcasting

- KOIN - OPB - Consul TV

• Out-of-Home Advertising

- Digital Billboards - TriMet Bus Tails

• Social Media

- KOIN - 6

See ETV’s Paid Media Recap Report

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WEBSITE & PUBLIC RELATIONS EFFORTS Explore Tualatin Valley also promoted Spring Sips via the dedicated website, as well as through its local media outreach efforts.

SPRING SIPS CHANNELS • Spring-Sips.com

- 22,951 visitors

• Spring Sips Newsletter

- 93 subscribers - 4 campaigns sent - 50-75% open rate - 6-30% click-through rate See Event Planners Recap Report

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PUBLIC RELATIONS/MEDIA RESULTS: • Distributed a press release to local media in mid-April - 27 total placements - 46 million impressions

• Hosted a Media Soirée at Sosta House May 9 for media and influencers

- 31 media/influencer attendees - 16 placements (Instagram posts by attendees) - 52,627 impressions

See Media Results

etvor.com/sips04

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SPRING-SIPS.COM WEBSITE VISITATION The Spring-Sips.com website saw nearly 23,000 visitors over the course of the promotion. Of these visitors, the majority lived in Oregon (54%), while 34% of visitors resided in Washington State (18% of those visitors were from Seattle).

CALIFORNIA – 7%

GEORGIA – 2% TEXAS – 1%

EXPLORE TUALATIN VALLEY CHANNELS

OREGON - 54%

WASHINGTON – 34% (18% – FROM SEATTLE SPECIFICALLY )

• Meta (Facebook and Instagram) • Tualatinvalley.org • Explore Tualatin Valley Consumer Newsletter

See Paid Social Recap Report

Most visitors found the event website via Paid Social Media or entered the URL directly.

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TUALATINVALLEY.ORG 12725 SW Millikan Way, Suite 210 Beaverton, OR 97005 U.S.A.

Toll Free: 800-537-3149 Main: 503-644-5555 email: info@wcva.org

Explore Tualatin Valley @tualatinvalley

@exploretualatinvalley tualatinvalley

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