Emerald Media Group Rate Card 2017-18

Emerald Media Group MEDIA KIT 2017 - 2018

Client Name

Sales Representative

Contact Info

LINDSEY SMITH

DIRECTOR of SALES & MARKETING ads@dailyemerald.com 541-346-5511 X303 1395 University St. #302 Eugene, OR 97403 • DailyEmerald.com

Emerald Media Group 2017-18 Media Kit

The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO community and run a financially sustainable nonprofit business.

This group is a multi-faceted, modern media company that’s equipped to help your business succeed. More than just a newspaper, today’s Emerald Media Group staff and departments have solutions to help you reach the UO community effectively. Its goal is to help you deliver your messaging in a way that engages UO students, faculty, and the Eugene community and makes the most sense for your business.

In 2013 the company made a full transition into what is now the Emerald Media Group. By expanding its educational mission and its offerings to students, it has maximized its ability to serve its customers.

More resources mean more opportunities. More opportunities mean greater success for the Emerald and, more importantly, you.

Volume Discounts

Table of Contents 3 4 5 6 7 8 9 10 11 12 13 14 18

About & Volume Discounts Monthly Student Spending Newsprint Rates Additional Newsprint Opportunities Online Advertising Magazine Rates Special Publications Emerald Events On-Campus Advertising Video Production Services PhotoBooth Per-Term Bundles Publication Schedule

Maximize your connection to the University of Oregon and broader Eugene community by bundling. Our volume discount rates apply to many different services, so ask your sales rep how you can save!

TOTAL BEFORE DISCOUNT

VOLUME DISCOUNT

DISCOUNTED TOTAL

$2,500

5%

$2,375

$5,000

7.5%

$4,625

$10,000

10% + FREE COLOR

$9,000

$15,000

15% + FREE COLOR

$12,750

$20,000

20% + FREE COLOR

$16,000

$30,000

25% + FREE COLOR

$22,500

$50,000

30% + FREE COLOR

$35,000 PG

3

Monthly Student Spending SPENDING CATEGORY

EACH UO STUDENT SPENDS

ALL UO STUDENTS SPEND

FOOD & DRINK

$192

$4.7

AUTOMOTIVE

$121

$2.9

TECHNOLOGY

$113

$2.7

CLOTHING

$71

million

HEALTH & BEAUTY

$66

$1.6

ENTERTAINMENT

$37

$90

million

million

million

$1.7

million

thousand

Discretionary spending includes food, entertainment, clothes and transportation. Base: Qualified Respondents (18- to 34-year-old college students) (n=1,209). Projected to the population of 21.6 million college students.

Outliers trimmed to 2 standard deviations. Source: re:fuel agency College Explorer powered by Crux.

/DAILYEMERALD @DAILYEMERALD /DAILYEMERALD YOUTUBE.COM/DAILYEMERALD

WWW.DAILYEMERALD.COM

PG

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Daily Emerald Newsprint - publishing news for the UO community for over 100 years! We now publish every Monday!

Each issue includes a full calendar of events.

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Local Rates

(Black & White)

(Black & White)

Eighth Page $175

Eighth Page $139

Eighth Page $120

Quarter Page $315

Quarter Page $252

Quarter Page $215

Half Page $595

Half Page $475

Half Page $405

Full Page $1,138

Full Page $910

Full Page $775

Eighth Page & Quarter Page

1 week prior by 5 p.m.

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+ $100

Space Reservation Deadline

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UO Rates

(Black & White)

Color Charges

+ $200

Camera Ready Deadline Thursday prior by noon

Newsprint Ad Dimensions 1/4 Page

1/2 Page Horizontal

1/2 Page Vertical

Full Page

Ad Sizes

1/8 Page

Newsprint pages have a 1/2� margin around the outside of the page. Bleeds are not available in newsprint publications.

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Quarter Page: 5.04� x 5.9�

Half Page Horizontal: 10.25� x 5.9�

Half Page Vertical: 5.04� x 12�

Full Page: 10.25� x 12�

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Additional Newsprint Opportunities Puzzle Sponsorships Brand your business with our game page by sponsoring puzzles!

CROSSWORD

$1,600/term

SUDOKU

$1,600/term

HOROSCOPES

$1,600/term

WORD FIND

$1,600/term

TRIVIA

$1,600/term

Inserts This includes a 6,000 copy insertion per single sheet, per printed edition.

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Celebration !

$500/Single Sheet

Come se expande our brand ed asso n w rtmene t!

Call for information about single-sheet printing and pricing for booklet inserts.

SHIP ALL INSERTS TO: Oregon Web Press 263 29th Ave. SW, Albany, OR 97322

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9 a.m.

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WIN P RIZES !

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Newsprint Ad Deadlines Monday Publication

PG

6

Space Reservation 1 week prior by 5 p.m.

Cancellation Deadline 1 week prior by 5 p.m.

Production Request

Tuesday prior by noon

Camera Ready Artwork Thursday prior by noon

EMG has the right to charge for any ad canceled after deadline.

Premium/Guaranteed placement available for an additional 20%.

Ads can be placed in calendar section upon request at no additional charge.

ONLINE & MOBILE

ADVERTISING Medium Rectangle 300 px X 250 px

Half Page 300 px X 600 px

286 thousand

page views per month

859 thousand

ad impressions per month

10.3 million

ad impressions per year

Website Rates PACKAGE A

Medium Rectangle

300 px X 250 px

Half Page

300 px X 600 px

PACKAGE B

PACKAGE C

1,500 Impressions/Day $550

1,000 Impressions/Day $400

500 Impressions/Day $250

1,500 Impressions/Day $600

1,000 Impressions/Day $450

500 Impressions/Day $300 PG

7

EMERALD MEDIA

MAGAZINES 2017

DUCK LIFE A STUDENT & PARENT GUIDE TO LIFE AT UO

2017

SP ONS ORED B

Y

With new head coach Willie Taggart, Royce Freeman plans to finish his Oregon Career strong, after passing on the NFL draft.

CO

The

UPO

NS INSIDE!

Delivery EDITION

The Emerald Media Group Presents

25 Days of cocoa

presented by

Football Preview | 2017

EMERALD Media Group

DUCK LIFE

Duck Life is a collaboration between EMG, the UOSAA, The Duck Store and university departments for incoming students and their families.

@emgessentials

DUCK SEASON

Duck Season offers an inside look into UO sports, including: football, basketball, baseball & softball, track & field.

A business publication of Emerald Media Group

ESSENTIAL EATS

Essential Eats is a local guide to food, beverage, and restaurants that targets students and parents.

*A business publication of emerald media group

HOLIDAY GUIDE

Market your goodies, gifts and events to students and staff as they begin to make their holiday lists.

Magazine Rates Quarter Page $395

Eighth Page $285

Local

Half Page $625

Full Page $860

Magazine Ad Dimensions Eighth Page: 3.6” x 2.29” Quarter Page: 3.6” x 4.738”

1/4 PAGE 1/2 PAGE VERTICAL

FULL PAGE*

1/8 PAGE

Half Page Horizontal: 7.377” x 4.738” Half Page Vertical: 3.6” x 9.625” Full Page*: 8.375” x 10.625”

1/2 PAGE HORIZONTAL

*Full Page Ads require a minimum .25” bleed included in artwork files.

Magazine Ad Deadlines Monday Publication PG

8

Space Deadline

2 weeks prior by 5 p.m.

Cancellation Deadline 2 weeks prior by 5 p.m.

Finalized Artwork

Thursday 2 weeks prior by noon

EMG has the right to charge for any ad canceled after deadline.

EMERALD LIFESTYLE

SPECIAL PUBLICATIONS Magazine Rates Ethos is the newest addition to the Emerald Media Group’s portfolio and is an established multicultural magazine covering stories from all over the world and the greater Eugene area.

Ethos comes out four times a year and is a great way to reach University of Oregon students and members of the community.

Ad Rates

Eighth Page $350

Quarter Page $480

Half Page $750

Full Page $1,200 WINTER 2017 /

/ETHOS.MAG

VIMEO.COM/ETHOSMAG

@ETHOSMAG

PINTEREST.COM/ETHOSMAG

VOL.9, ISSUE 2 / FREE

Tiny Home Big Communs,ity Pg. 10

WWW.ETHOSMAGONLINE.COM

Essentials Guide

A Conversation

Pg. 26 - The Band

Played On Pg.

33- The Edibles

Obstacle Pg. 14

MARCH 2017

ESSENTIALS guide

WWW.WEMAKECOLLEGEBETTER.COM @EMGESSENTIALS @EMGESSENTIALS WWW.FACEBOOK.COM/EMGESSENTIALS

LIVE. LEARN. EAT. PLAY.

Emerald Essentials is the lifestyle brand of the Emerald Media Group dedicated to bringing the average college student all the information they need to survive and thrive on the University of Oregon campus. We are your campus guide to the dishes you’ll eat, the places you’ll live, the answers you’ll learn and the play you’ll always remember.

Ask your sales rep about Native Content Sponsorships in this publication! /EMGESSENTIALS

@EMGESSENTIALS

/EMGESSENTIALS

WWW.WEMAKECOLLEGEBETTER.COM

PG

9

EMERALD

EVENTS Emerald Events give your business the opportunity for face to face interaction with students. Tabling and Sponsorships are available at these events. Specific pricing and packages will be released closer to the event.

Essentials OF

CAMPUS

ESSENTIALS FAIR

BEST OF CAMPUS

25 DUCKS

The Emerald Media Group’s second annual Essentials Fair provides students with all of their essential living needs.

This is an excellent opportunity for local businesses to engage with students face to face.

This year’s event will be held in the EMU on Jan. 30 from 11 a.m. - 4 p.m.

Best of Campus gives students a chance to voice their opinions about activities on and around campus by voting for their favorite bars, parks, restaurants, professors, and more. Voting runs for a one-month period, giving businesses a reasonable amount of time to promote themselves and students time to vote.

The UOSAA and Emerald Media Group select 25 outstanding UO Students who are nominated based on their involvement and achievement on campus and in the community.

Nominations are public and open to everyone affiliated with the University of Oregon.

Winners are honored at a ceremony at the Ford Alumni Center on May 11.

January 30th

Ask your rep for details!

PG

10

February 20th

May 18th

BUSINESS

EST. 2017

S GAME DAY

ADVERTISING Street Team Distribution LL

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RTY WATCH PA

nd February 22 DUCKS

VS

at Falling Sky

PM CAL • O6Loung e

FREE FOOD DRINKS GIVEAWAYS

Get your fan

photo taken

at the Emerald

and in The

FEBRUARY 15TH

11 am - 4 pm • FORD ALUMNI CENTER

Put your coupon or event flyer directly in the hands of UO students, faculty and staff with our street team distribution program.

Poster Distribution

Relay your message in the busiest parts of campus. Your posters will be wherever students spend the majority of their time.

Distribution Boxes

Provide us with a complete set of ads and we’ll place them on our distribution boxes located across campus and in Eugene.

541-4 61-01 99

Availabedroom U le for S umme nits r + Fall! $ ($280 840/mo per be nth

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AT THE EMU

Flyer Distribution

3B

Come discover the best in off-campus housing options, talk to property managers and take advantage of special offers. Tons of free giveaways and raffles!

Bring this flyer to the Housing Fair to enter to win a 48” Smart TV!

lease

require d • Ga te • On d parking -site gara •W ea laundr y facilge • Cu therized ities Other prizes include: Amazon Fire Laptop Case • Kitchen Aid • AmazonStick • Google Chrome Cast • Kate Spade Echo • Amazon Dot • Knife Set • Xbox 1• Apple iPad Mini • Beats by Dre • Cubio Speaker • and More!

1,000 Flyers $500

month )

win rrently under dows minor Within renova 1 bloc tion k from campu s!

500 Flyers $350

100 Posters $200

Set of 20 Boxes (Term) $1,650 (only 3 sets available per term)

Poster & Flyer Printing 100 Posters 8.5” x 11”: $38 11” x 17”: $77

1000 4” x 5” Flyers Single Sided: $150 Double Sided: $ 300

Ask for a quote on other sizes.

Custom Snapchat Geofilters Maximize your social media impact with Snapchat Geofilters!

Geofilters are a fun, interactive way for users to share their customer experiences with their friends and family.

4

Starting at

$150 Ask for your sales rep for details!

PG

11

VIDEO PRODUCTION

EMERALD STUDIOS Let the Emerald Studios team help you promote your business with clear, effective advertising, event recaps, informational videos & documentaries.

Call us for a custom quote!

Informational

Event Recaps

Need training videos?

We can put together videos that help train your staff or teach a subject.

Informational videos give you the facts you need to be informed.

Putting on an event?

We can help you preserve those memories and promote your brand.

May only require one videographer and minor editing.

Often requires multiple videographers to cover various event activities.

Client Engagement

Promotional

Wanting to boost engagement?

Our production crew can help you create videos to increase client interaction. Clips can be formatted for social media, your website, television and more.

Do you have a unique story? Does your business have a special angle on how you do things?

We can help you tell your story.

May not require filming. Our production crew can work with existing footage, assist with selecting stock footage, or create custom animations for you project.

PG

12

Promoting your business requires the utmost care. Ask your sales rep how we can help make your business shine.

ASK YOUR REP FOR A LINK TO OUR DEMO REEL

About PhotoBooth Impress your guests with red-carpet-worthy, professional quality photos and real-time photo strip printing. Run by students at University of Oregon, PhotoBooth takes your event’s energy to the next level; don’t plan it without one. After all, if no one snapped a photo, did the event even happen?

Rates Student Groups

$550

UO

$650

Local

$750

PhotoBooth Services + Two hours of live shooting with up to one hour of set-up and take-down time + Customized props and backdrop + Customized photo strip with the title of your choice + Instant printing and digital uploads

Extra Hour: + $100

We bring the camera, lights, props and staff.

You bring your fabulous self.

PG

13

2017-2018

PUBLICATION SCHEDULE JULY 2017

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10 11 12 13 14 15

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16 17 18 19 20 21 22

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19 20 21 22 23 24 25

23 24 25 26 27 28 29

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30 31 AUGUST 2017

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20 21 22 23 24 25 26

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27 28 29 30 31

29 30 31

24 25 26 27 28 29 30 31

ALL REGULAR EMERALD PUBLICATION DATES ON CALENDAR ARE BOLDED

SPECIAL SECTION

GAMEDAY EDITION

JULY 4: 4TH OF JULY AUG 17: PRE-SEASON GAMEDAY AUG 21: LAW SCHOOL EDITION AUG 21: EMERALD ESSENTIALS AUG 24: PRE-SEASON GAMEDAY AUG 28: DUCK SEASON FOOTBALL AUG 31: GAMEDAY SEPT 4: LABOR DAY SEPT 7: GAMEDAY SEPT 14: GAMEDAY SEPT 18: BACK TO BOOKS PG

14

ETHOS MAGAZINE

ESSENTIALS GUIDE

EMERALD MAGAZINE

SEPT 18: EMERALD ESSENTIALS SEPT 21: GAMEDAY SEPT 25: ETHOS SEPT 25-29: WEEK OF WELCOME SEPT 28: GAMEDAY OCT 5: GAMEDAY OCT 12: GAMEDAY OCT 16: EMERALD ESSENTIALS OCT 19: GAMEDAY OCT 23: FOOD MAGAZINE OCT 26: GAMEDAY

EMERALD EVENT

HOLIDAY/ BREAK

NOV 2: GAMEDAY NOV 6: DUCK SEASON BASKETBALL NOV 9: GAMEDAY NOV 13: EMERALD ESSENTIALS NOV 16: GAMEDAY NOV 20: HOLIDAY GUIDE NOV 22: GAMEDAY NOV 30: GAMEDAY DEC 4: FINALS EDITION DEC 4: EMERALD ESSENTIALS DEC 11-29: WINTER BREAK

JANUARY 2018

S

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MARCH 2018

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13 14 15 16 17 18 19

21 22 23 24 25 26 27

18 19 20 21 22 23 24

20 21 22 23 24 25 26

28 29 30 31

25 26 27 28 29 30 31

27 28 29 30 31

FEBRUARY 2018

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APRIL 2018

JUNE 2018

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25 26 27 28

29 30

24 25 26 27 28 29 30

ALL REGULAR EMERALD PUBLICATION DATES ON CALENDAR ARE BOLDED

SPECIAL SECTION

GAMEDAY EDITION

JAN 1-5: WINTER BREAK JAN 8: ETHOS JAN 8-12: WEEK OF WELCOME JAN 15: MLK DAY JAN 22: EMERALD ESSENTIALS JAN 29: BREW GUIDE JAN 30: ESSENTIALS FAIR EVENT FEB 19: EMERALD ESSENTIALS FEB 20: BEST OF CAMPUS - LAUNCH FEB 26: FOOD MAGAZINE MAR 15: UO INTERNSHIP FAIR MAR 12: DUCK SEASON - BASEBALL

ETHOS MAGAZINE

ESSENTIALS GUIDE

EMERALD MAGAZINE

MAR 19: SPRING BREAK EDITION MAR 19: EMERALD ESSENTIALS MAR 26-30: SPRING BREAK APRIL 2: ETHOS APRIL 2-6: WEEK OF WELCOME APRIL 9: BEST OF CAMPUS EDITION APRIL 23: EMERALD ESSENTIALS APRIL TBA: SPRING GAMEDAY MAY 10: UO SPRING CAREER FAIR MAY 7: FOOD MAGAZINE MAY 14: 25 DUCKS EDITION MAY 18: 25 DUCKS EVENT

EMERALD EVENT

HOLIDAY/ BREAK

MAY 21: EMERALD ESSENTIALS MAY 28: MEMORIAL DAY MAY 29: GRAD GUIDE JUNE 4: SUMMER GUIDE JUNE 4: DUCK SEASON - TRACK & FIELD JUNE 11: FINALS EDITION JUNE 11: EMERALD ESSENTIALS JUNE 18-22: BREAK JUNE 25: ETHOS JUNE 25: DUCK LIFE MAGAZINE NOTE: dates are subject to change.

PG

15

LINDSEY SMITH

DIRECTOR of SALES & MARKETING ads@dailyemerald.com 541-346-5511 X303 1395 University St. #302 Eugene, OR 97403 • DailyEmerald.com