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Emerald Media Group Advertising& Marketing

Welcome to the new Emerald. We liked our traditional newspaper, but it was time for a change. The daily paper is gone. In its place, we built a modern college media company to better serve you, our readers and our clients. We now offer a suite of marketing services to help you reach the more than 200,000 students, staff, parents and alumni who make the University of Oregon community vibrant. We will connect your business to the community through print, mobile, web, social media, events and street-level marketing.

“You have our attention. At my metro newspaper and all the others. We’ve been waiting for someone to wake up. Now, give it all you got.” — Editor in the Midwest “WOW. I am incredibly impressed with the University of Oregon’s student newspaper’s digital reinvention. Smarter than most pros.” — Carrie Brown-Smith,

journalism professor, University of Memphis

Consider us your portal to campus Print, Digital, Street Teams & Events »T  wo weekly editions: Emerald Monday will focus on campus news and the weekend sports wrap-up. Emerald Weekend will focus on features, entertainment and sports. »D  aily campus guides published Monday-to-Friday during the first week of fall, winter and spring terms. Each issue will have its own theme: school, under-21 entertainment, music, nightlife and sports. »P  opular print guides for housing, the holidays, spring break, adventure and football. Full list and dates on page 5 calendar. » Find breaking news, photo galleries and videos on the web and social media. »N  ew mobile and web products are being developed featuring sports, housing, dining and more to reach busy students on the go. »S  treet Teams will hand out your coupons and fliers on campus to get your message directly in the hands of students. We can also put your posters on bulletin boards in school buildings, retail storefronts and Greek houses. » We help create events that make the college experience more entertaining.

Emerald Media Group

1222 E. 13th Ave., Eugene, OR 97403 » 541.346.5511 x303

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Reach our audience in print and on the web with one buy Page

ASUO

UO

Local

Open

National

Web*

Days

Size

Full

$867

$892

$1,090

$1,288

$1,506

15K

7

728x90

3/4

$644

$663

$811

$960

$1,123

10K

5

300x250

2/3

$581

$597

$730

$863

$1,008

10K

5

300x250

1/2

$446

$458

$557

$656

$765

10K

5

300x250

1/3

$294

$303

$370

$437

$511

5K

3

300x250

1/4

$223

$229

$279

$328

$383

5K

3

300x250

1/6

$145

$149

$183

$216

$253

1K

1

300x250

1/8

$109

$112

$137

$162

$189

1K

1

300x250

1/12

$76

$78

$94

$111

$129

1K

1

300x250

Full

$200

$200

$200

$200

$400

Spot

$100

$100

$100

$100

$150

Color

*Half-page and larger ads appear above the scroll. Other sizes are run of site. Additional ad impressions can be purchased. Pricing in the Digital Media section on page 3.

Frequency discounts » Run the same ad in 3 consecutive editions and save 20% on space. » Run the same ad in 2 consecutive editions and save 10% on space. Volume discounts » Sign up for a yearlong campaign and save. $2,500 annual agreement saves 5% off rate card $5,000 annual agreement saves 10% off rate card $10,000 annual agreement saves 15% off rate card $25,000 annual agreement saves 20% off rate card (Volume discount program is not available for national clients.)

Agency discount » Local advertising agencies qualify for a 15% discount off the open rate. (Discount programs cannot be combined.)

Multi-campus Smart Buy Program » With one phone call, book the same ad on the Oregon, Oregon State and Portland State campuses. Special placement » Anchor your ad next to relevant editorial content in sports, entertainment, Greek life and more for a 20% premium. Classified » 50 cents per word with a 15-word minimum. Deadline is 11 a.m. two days before publication. Grab more attention with a display ad within the Classified section for $15 per day with a 30 ad minimum. Place an ad on our website for $25 for 15 days or free with a @uoregon.edu email address. Puzzle & feature sponsorship » Place your ad next to our popular New York Times crossword, Sudoku or horoscope. Sponsor one day a week for $500 per term (10 ads) or $1,250 per year (30 ads). Pre-print inserts » $500 per single sheet. Booklet inserts also available.

Emerald Media Group

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Digital Media » Web site $10 CPM, minimum 10,000 impressions for $100. Custom campaigns available, including geo-targeted by zip code. Call for details. »R  oad block Dominate the Emerald home page by locking up every ad impression in the banner and top right-hand square. $325 per day. »F  lash $50 weekly premium. Advertiser must provide Flash ads. »V  ideo $10 CPM, minimum 10,000 impressions for $100. Advertiser must provide video. »E  mail edition $100 per week. 1 week minimum. »S  ocial media Push your special deal out to our 7,500 followers with a social media package. Three sponsored messages on Twitter and one sponsored Facebook update over one week. $200

Street Teams & Events »F  lier distribution Put your coupon or event flier directly in the hands of students, football fans and more with our hand-to-hand distribution program. 1,000 fliers for $350. Targeted street team campaigns available by audience, age and location. Save $100 when combined with a print ad. »P  oster distribution Hang your message in the coffee shops, bars and classrooms where students spend their time. 75 posters for $150. Save $75 when combined with a print ad. »E  vents Sponsor a campus event and put your brand in front of students. • Oregon football watch parties • Battle of the Bands • Political debates • Music festivals

Metrics

The community Campus 20,631 undergraduates 3,816 graduate students 4,700 faculty & staff Alumni 210,000 worldwide

Print 6,000 circulation 125 distribution points 3-7 day shelf life Website Monthly average* 34,632 unique visitors 133,773 page view

Social media Twitter 6,240 followers @dailyemerald and @odesports Facebook 1,500 likes

*January to April 2012

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Print ad sizes Full page 10.25 x 12

1/4h 10.25 x 2.9

1/2v 5 x 12

3/4 10.25 x 9

1/12h 3.3 x 2.9 1/8h 5 x 2.9 1/4v 5 x 5.9

1/6v 3.3 x 5.9

1/12v 1.6 x 5.9

1/3v 3.3 x 12

2/3v 6.8 x 12

1/3h 10.25 x 3.9

1/6h 5 x 3.9 2/3h 10.25 x 7.8

1/2h 10.25 x 5.9

Sizes are stated “inches in width” x “inches in height”

Print Deadlines » Noon one week prior to publication

Print design specs All images should be 300 ppi Build color ads using CMYK (process) swatches (no RGB) Export ads using PDF/X-4:2008 preset from Adobe Creative Suite programs Send files to creative@dailyemerald.com

Online Specifications

Ads should be submitted as a .jpg, .png or .gif with a resolution of 72 ppi. Rich-media files are also acceptable; please contact your advertising representative for more detail. Web sizes » Banner: 728 x 90 pixels, Sidebar: 300 x 250 pixels Email size » Banner: 468 x 60 pixels

Emerald Media Group

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Emerald Media Group

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= Special section = Magazine

Fall 2012

Game Day 8/30 Game Day 9/6 Game Day 9/13 Back to Books 9/17 Housing Guide 9/17 Game Day 9/20 Game Day 9/27 Game Day 10/4 Adventure 10/8 Game Day 10/18 Game Day 10/25 Game Day 11/1 Career Fair Guide 11/5 Basketball Preview 11/8 Game Day 11/8 Holiday Guide 11/15 Game Day 11/15 Game Day Civil War 11/21 Game Day* 11/29 Game Day 12/5

Winter 2012

Adventure 1/22 Internship Fair 1/28 Housing Guide 2/21 Best of Campus 2/28 Spring Break Guide 3/7 Housing Guide 3/14

Spring 2013

Housing Guide 4/4 Career Fair Guide 4/15 Adventure 4/18 Spring Game Day 4/25 20 under 20 5/2 Graduation Guide 5/16

Summer 2013 Duck Life Duck Season

6/13 8/15

1222 E. 13th Ave., Eugene, OR 97403 Âť 541.346.5511 x303

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Emerald Media Group Magazines

Ducks Football and life on campus are two trending topics surrounding the life of a University of Oregon student. We publish two annual magazines dedicated to these hot topics. Featuring full color ads and a glossy style, these yearly publications provide a great platform to reach your target audience.

Duck Life Magazine June 13, 2013 »O  ur annual Duck Life Orientation Magazine is the insider’s guide to academics, health, entertainment, dining, housing, sports and more. It is THE campus guidebook for freshmen, transfer students and parents and overall life on the University of Oregon campus. » 5,000 copies of this yearly magazine are handed directly to new students and parents attending mandatory IntroDUCKtion sessions over the summer. It is your first opportunity to introduce your business to a targeted audience of potential customers

Duck Season Magazine August 15, 2013 »P  ac-10 game by game previews, player stats, team rosters, Q&A and full-color photos are just some of the things you’ll find in our annual Duck Season Football Preview Magazine. A keepsake for all Duck fans. Take flight with the Ducks and align your business with the nation’s hottest college sports brand..

» 1 0,000 copies of this glossy, full-color magazine will

be distributed on campus and across all 7 Duck Store locations in Eugene, downtown Portland, Washington Square, Clackamas Town Center and Bend. Page

UO

Local

National

Full

$440

$600

$700

2/3

$375

$500

$600

1/2

$275

$400

$500

1/3

$190

$250

$350

1/4

$150

$200

$300

1/6

$100

$150

$250

1/12

$50

$80

$180

Full page 8.375 x 10.625 - trim 7.875 x 10.125 - live 8.875 x 11.125 - bleed

2/3v 4.7 x 10.125

1/3v 2.25 x 10.125

1/4 panel 3.4625 x 4.975

1/2h 7.1 x 4.975

1/6h 4.7 x 2.4 1/6h 4.7 x 7.55

1/12 2.25 x 2.4

1/3h 4.7 x 4.975

1/6v 2.25 x 4.975

Free full color on all ads 1/4h 7.1 x 2.4

Emerald Media Group

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Emerald Media Group rate card 2012-13