26 EMG LOOKBACK
Publisher & President
Eric Henry
VP Operations
Kathy Carbone
Director of Sales
Shelly Rondestvedt
Creative & Technical Director
Anna CK Smith
Looking back on a big year
Emerald Media Group, Inc.
395 University St., #302 Eugene, OR, 97403
541.346.5511 x327 dailyemerald.com
The EMG Lookback is published by Emerald Media Group, Inc., the independent nonprofit media company at the University of Oregon. Formerly the Oregon Daily Emerald; the new organization was founded in 1900.
What a fantastic year it has been at Emerald Media Group.
Thank you to our readers and the entire UO community for your continued support of independent student journalism. I’d like to express my gratitude and appreciation to all of the Emerald Media Group students and staff who give so much of themselves to this wonderful 126-year-old institution.
Just a few highlights from the past year:
• The Emerald won three Pacemaker awards. The national Pacemaker Awards are unofficially known as the Pulitzer Prizes of student journalism. The Emerald won in newspaper, multiplatform and online categories and was one of only five college media organizations in the country to win in all three. The awards were announced in October at MediaFest ‘25 in Washington, D.C.
• The Emerald PDX Bureau at the UO Portland campus launched with nine talented student journalists.
• Emerald reporters and editors made about 50 open records requests
• Posted more than 1,675 stories and even more photos
• Pageviews and visitors to the dailyemerald.com grew significantly again this year
• Instagram followers grew 76% over the past year to 11,600
• The Daily E newsletter grew subscribers and engagement
• Launched The Weekly Quack Down sports newsletter
• Emerald merch! We launched an Emerald store with new hoodies, T-shirts and more
• Completed a detailed Emerald reader study with the help of awesome friends at SOJC
• 90+ print publications produced
• 240,000+ copies
• 1,600+ pages
• Increased pick-up rates of the print Daily Emerald
• Supported student travel to conferences such as Investigative Reporters & Editors, Associated Collegiate Press, and to sports events in football, baseball, acrobats and tumbling, and more
• Held two in-person Emerald alumni reunions
• Received more than 250 contributions from generous donors to help sustain independent student journalism. Thank you!
• Implemented a new CRM and advertising system
• Exceeded advertising sales goals for the year
• Hosted four live events on campus and launched our new Quack Closet thrifting event
• Replaced the old, red office microwave when it stopped working after 16 years
• Did important work that benefits our community and built friendships that will last a lifetime
Eric Henry President & Publisher
