2021-22 Media Kit
Everything you need to know
VERYTHING UO
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Who We Are Volume Discounts Our Reach Student Spending What We Do Daily Emerald Newspaper Newsprint Opportunities Street Team Duck Living Magazine Ethos Magazine
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DIRECTOR OF SALES & DIGITAL MARKETING
Shelly Rondestvedt • srondestvedt@dailyemerald.com 541.346.5511 ext. 303 • dailyemerald.com
Magazine Rates Duck Life Online Advertising Media Mix Packages Video Production Emerald PhotoBooth DailyE Newsletter Podcast Sponsorship Social Media & Events Publication Calendar
Everything you need to know
VERYTHING UO
The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO community and run a financially sustainable nonprofit business. We are a multi-faceted, modern media company that’s equipped to help your business succeed. More than just a newspaper, today’s Emerald Media Group staff and departments have solutions to help you reach the UO community effectively. Our goal is to help you deliver your messaging in a way that engages UO students, faculty, and the Eugene community and makes the most sense for your business. In 2013 the company made a full transition into what is now the Emerald Media Group. By expanding its educational mission and its offerings to students, it has maximized its ability to serve its customers. More resources mean more opportunities. More opportunities mean greater success for the Emerald and, more importantly, you.
VOLUME DISCOUNTS Maximize your connection to the University of Oregon and broader Eugene community by bundling. Our volume discount rates apply to many different services, so ask your sales rep how you can save!
Total Before Discount
Volume Discount
Discounted total
$2,500
2.5%
$2,438
$5,000
5%
$4,750
$7,500
7.5%
$6,938
$10,000
10% + FREE COLOR
$9,000
$12,500
12.5% + FREE COLOR
$10,938
$15,000
15%
+ FREE COLOR
$12,750
$20,000
17% + FREE COLOR
$16,600
$25,000
20% + FREE COLOR
$20,000
$35,000
30% + FREE COLOR
$26,250
Volume discounts cannot be combined with other promotional discounts. The greater of the two discounts offered will be reflected upon receipt of the insertion order.
PG
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ABOUT DAILY EMERALD READERS More than 72% of UO undergraduates pick up a print edition of the Daily Emerald Newspaper each week. Each newspaper is read an average of 2.3 times. 92% of Daily Emerald readers view content on dailyemerald.com at least once per week. More than 87% of UO undergraduate readers named The Emerald as the publication with the most useful advertising information about campus-area businesses.
READERSHIP
The Emerald newspaper print editions are published every Monday when classes are in session. 3,500 copies are distributed free at 160+ campus high-traffic locations and surrounding area. Each week over 2,000 copies are handed out by the Emerald Street Team. In addition to 23,000 UO undergrads, our readership includes 10,000 faculty and staff members and 5,000 graduate students.
FOOD & BEVERAGE
$67 MILLION
per year
AUTOMOTIVE
$50 MILLION
per year
TECHNOLOGY
$48 MILLION
per year
CLOTHING
$37 MILLION
per year
HEALTH & BEAUTY
$36 MILLION
per year
ENTERTAINMENT & DISCRETIONARY
$30 MILLION
per year
PG
4
UO UNDERGRADUATE STUDENT SPENDING
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Emerald Newspaper 3,500 Copies Every Monday
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Ethos
PG 13
Quarterly Multicultural Magazine
ITS UO FLU HESS L ELY SEVERLAST THAN AR E Y NEWS
Duck Living
PG 3
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Every Thursday during football season
Emerald Street Teams Poster & Flyer Distribution
Emerald PhotoBooth
We bring the camera, lights, and props. You bring your fabulous self!
Engagement Events
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on-campus, student interaction
--AND MORE!-Social Media Graphic Design Videography Podcasts Graphic & Snapchat Filters
Co-Spo
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PG
5
M O N D AY, J U N E 3, 2019
D A I LY E M E R A
L D. C O M
MONDAY
ALPHA FARM: THE CO-OP COMMUNITY OUTSIDE EUGENE A&C PG 6
Daily Emerald Newspaper - publishing news for the UO community for over 100 years! We now publish every Monday! Each issue includes a full calendar of events.
NEAR-CAMPUS SHOOTING INVESTIGATION CONTINUES NEWS PG 3
AFTER SW EEPING
THE HISTORIC UO
CADAVER LAB
continues to prepare anatomy students for their futures with valuable hands-on experience.
MON
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APRIL 1 5, 2019
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THE NTAL E ONM ENVIR PACT OF IM OIL U N T CO CO 5 A&C
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BEST OF CAMPUS 2019 INSERT INS
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72% of UO More than s pick up a te a u undergrad f the Emerald o n io it d k. print e r each wee Newspape
PA G E 7
8,050 Readers Based on national standard pass-along rate of 2.3
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3,500 Copies per week
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Full Page 10.25”x12”
1/8 Page 5.04”x2.9” 1/2 Page Horizontal 10.25”x5.9”
1/2 Page Vertical 5.04”x12”
1/4 Page 5.04”x5.9”
Local Rates (B&W)
Frequency Rates 50% OFF
11x (Fall, Winter, Spring)
1/8 Page: $150 ...................................... $75 1/4 Page: $275 ...................................... $137 1/2 Page: $495 ...................................... $247 Full Page: $950 ...................................... $475
UO Rates (B&W)
Newsprint pages have a 1/2” margin around the outside of the page. Bleeds are not available in newsprint publications.
1/8 Page: $125 ...................................... $62 1/4 Page: $235 ...................................... $117 1/2 Page: $425 ...................................... $212 Full Page: $810 ...................................... $405
Open Rates (B&W) 1/8 Page: $195 ...................................... $97 1/4 Page: $350 ...................................... $175 1/2 Page: $650 ...................................... $325 Full Page: $1,250 .................................... $625
*Color Charges:
Space Reservation Deadline Wednesday prior by 5 p.m. Camera Ready Deadline Thursday prior by noon
1/8 & 1/4 page: +$125 .................................$62 1/2 & full page: +$200 .................................$100 PG
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MORE NEWSPRINT OPPORTUNITIES
FUN & GAMES : CROSSWORD 1
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WORD : CROSS S E M A FUN & G
E W O K M A B B V I V E H U B B U A C E E F E W O N L I N J U S T A S E H U B B O U DB E NM A T E N E R E RB G AE RW O K S O N L I NK I N D I R E E A V AI V A H P O D E N SE D D A C R EE V A M E J F UL SA TP AS K I N D E S I N A I R G A R TL E A FD E W A E N E RN A L Y S T E D D AA B B A H A MA E I L R A S B L A S H F L CA RP IS T O R A A B B T I E I NR E V A M I P C E A W L E L T OS I T L D I S O C R I M E S E A I LI L L A B AY NA N K N A R A L T I E I N Y F O R M E N T TP OO RL AI C E I S L A S HI R I S E S S E L L T O E T BW I L A N T I U C E L O V E M Y A N JK L Y E E R O F P O L I C A S I L L L AI MS O E X E T E HI EN EF O W R M E R J U B I L A N T I R I S E A S O F S L Y E L O V E M W H E E E L A M E X E T E R
K E W O M A B I V E V B U B A C E E W H U B T A F I N E J U S O N L E R N S E T E N O D E G A R S D E R A I R P M K I N A A H A R E V A I E D D P S S I N F L A D Y S T L E A A N A L H A B B A B A L A S M E L A C R I T O R C E I N T W I T I E I S O L T O I L L E R S E L K O R M Y A N I N F S E S I C E I R I P O L N T E M E I L A L O V J U B T E R L Y E F E X E A S O L A M E W H E
SUDOKUS
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PUZZLE SPONSORSHIPS Brand your business with our game page by sponsoring puzzles!
CROSSWORD: $1,600/term
SUDOKU: $1,600/term YOUR ART HERE
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PRE-PRINTED INSERTS This includes a 3,500 copy insertion per single sheet, per printed edition. $395/single sheet Call for information about single-sheet printing and pricing for booklet inserts.
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PG
SHIP ALL INSERTS TO: Oregon Web Press 263 29th Ave. SW, Albany, OR 97322 PG
8
Street Team Distribution Put your coupon or event flyer directly in the hands of UO students, faculty and staff with our street team distribution program.
1,000 FLYERS: $575 500 FLYERS: $450
Distribution Boxes Provide us with a complete set of ads and we’ll place them on our distribution boxes located across campus and in Eugene.
SET OF 20 BOXES (TERM*): $1,850 *Only 3 sets available per term
dailyemerald.com
YOUR ART HERE
Poster Distribution
CELEBRATIN CRAFT BEERG CULTURE , COMMUNIT&Y IN
Relay your message in the busiest parts of campus. Your posters will be wherever students spend the majority of their time.
THE WILLAME
TTE VALLEY
FESTIVALS, SP ECIAL RELEAS ES, BEER DINNERS , CLASSES & MORE!
100 POSTERS: $225
Poster & Flyer Printing Put your coupon or event flyer directly in the hands of UO students, faculty and staff with our street team distribution program.
100 POSTERS: $50 (8.5”x11”), $90 (11”17”) 1,000 FLYERS (4”X5”): $175 (Single), $325 (Double) Ask for a quote on other sizes!
1-0199 541-46
nits U m o o r 3 Bed r Summer + Fall!
Available fo 0/month
$84 edroom per month) b 0 ($28 per lease required ra arking ga
ge
• Gated p cilities laundry fa ows • On-site d in w rized minor renovation • Weathe y under tl n • Curre mpus!
Within 1
block fro
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Wire Racks/Stands SET OF 25 (TERM) = $1850
PG
9
DUCK LIVING MAGAZINE Duck Living is the lifestyle brand of the Emerald Media Group dedicated to bringing the average college student all the information they need to survive and thrive on the University of Oregon campus. We are your campus guide for housing, the dishes you’ll eat, the answers you’ll learn and the play you’ll always remember.
Directory Ad $125
Local Rates (Color) Space Reservation Deadline 2 weeks prior by 5 p.m. Camera Ready Deadline 1 week prior by noon PG
10
1/8 Page: $295 1/4 Page: $450 1/2 Page: $795 Full Page: $1,500
*Premium Placement: Add 20%
ETHOS MAGAZINE Vol. 11 Issue 1
Vol. 11 | Issue 4
Fall 2018
Summer 2019
Somewhere Over a Waterfall
Breakfast Boys Brandon “Brax” Parry of the Breakfast Boys Leisure League maintains a non-traditional stage presence for a hip-hop performer, at times angstily screaming into the mic or contorting his body on the ground
Trust & Trauma
Time For the Anagnorisis
page 10
page 20
The bond between victims and their traffickers
Ecuador’s dance with time
Volume 10 Issue 2
A City Made of Dust
BRC welcomes 70,000 people to turn the dust into nine days of music, dance and art.
page 30
Winter 2018
Ethos is the newest addition to the Emerald Media Group’s portfolio and is an established multicultural magazine covering stories from all over the world and the greater Eugene area. Ethos comes out four times a year and is a great way to reach University of Oregon students and members of the community.
2021-22 Publication Dates September, 29th January, 4th March, 29th June, 21st
OBSCURED EMPOWERMENT _ The story of life as a student, sugar baby and feminist
PLUS:
3 Farms, 3 Solutions
page 6
Seeking the Chinese Dream
page 38
Millennial Attraction to Animated Comed y
page 52
Local Rates (COL OR) Directory Ad: $95 1/8 Page: $295 1/4 Page: $450 1/2 Page: $695 Full Page: $950
Advertise in all four issues and receive
25% OFF
University of Oregon organizations and departments receive 15% off Local Rates. Advertising agency or national accounts add 15% to Local Rates PG
11
Emerald Media Group publishes glossy coffee table magazines focusing on special interests in the UO community.
Spring 2021
Vol. 8
! g in m o c is r e m m Su e most of
th Making
summer
F INDING COMMUNIT Y
thrifting
ugh finals week
onal ways to get thro
Classic and unconventi
THROUGH FOOD
up Presents
ld Media Gro
The Emera
0 Preview | 202
Bento Boxes at Living 1 | Ducks
Summer 202
| 1
home! PG 8 POC-owned bu sinesses PG 14 Winter 2021 | Chews & Brew
s | 1
ership mpus read The UO Ca 00+ faculty and ,0 includes 10 members. staff
Local Rates (COL OR) Directory Ad: $95 1/8 Page: $285 1/4 Page: $395 1/2 Page: $695 Full Page: $850
*Premium Placement: Add 20% PG
12
University of Oregon organizations and departments receive 15% off Local Rates. Advertising agency or national accounts add 15% to Local Rates
Duck Season
Football: August 30th Baseball & Softball: March 14 Basketball: Nov. 22 Track & field: May 16 Duck Season offers an inside look into UO sports four times a year. Editions include football, basketball, baseball and softball and track and field. The track and field edition will also be distributed during the 2020 U.S. Olympic Team Trials being held at the new Hayward Field, June 19-20. Advertise in all four issues and receive a 25% Discount!
Chews & Brews
Nov. 9 Feb. 15 Chews & Brews is published twice a year and is THE local guide to food, beverage and restaurants that targets students, faculty and staff. Chews & Brews is one of our most popular and well-read publications during the year, so don’t miss out promoting your business. Sponsored content, featuring your business in a two page, full color spread is also available at the low price of $1,200, and 45,000 FREE online impressions on dailyemerald.com. Advertise in both issues and receive a 25% discount!
Holiday Guide Nov. 16 Market your goodies, gifts and events to students and staff as they begin to make their holiday lists. You will not find a better demographic to target during the holiday season. Boost your business by advertising in this year’s Holiday Guide. FREE Color for all Half & Full Page Ads!
1/8 Page 3.6”x2.29”
1/2 Page Vertical 3.6”x9.625”
Full Page 8.375”x10.625”
*Full Page Ads require a minimum .25” bleed included in artwork files.
1/2 Page Horizontal 7.377”x4.738”
Space Reservation Deadline 2 weeks prior by 5 p.m. Cancellation Deadline 2 weeks prior by 5 p.m.
1/4 Page 3.6”x4.738”
Finalized Artwork Deadline Monday prior by noon
PG
13
DUCK LIFE ADVERTISING During the summer, 5,000 new students and their families attend introDUCKtion at the University of Oregon. Eugene will be their home for the next four to five years. This magazine is given out to every student and parent in attendance and will make your brand recognizable for years to come!
Publishes: June 20, 2022
PLUS FREE COLOR
DUCK 20 A STUDENT AND FAM
ILY GUIDE TO LIFE
JUNE 2021
AT THE UO
LIFE 21
Included in all Duck Life Advertising
Duck Life 2021
Advertising Rates (COL OR) Directory Ad: $95 1/8 Page: $395 1/4 Page: $495 1/2 Page: $695 Full Page: $925 PG
14
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Space Reservation Deadline June 3, 2022 Finalized Artwork Deadline June 14, 2021
DUCK LIFE SPONSORSHIP Each of the sponsors will get space in the 80-100 page publication-relative to its level of sponsorship commitment-to relay quality, relevant, and useful information about life at the University of Oregon. Emerald Media Group will help with the coordination, duration and aggregation of this content and facilitate all matters of production and print of the magazine. Each Sponsor will receive ad space in accordance with their sponsorship level. University Sponsors’ logos will be printed in the table of contents. University Sponsors will be offered content opportunity based on level of sponsorship purchased.
Publishes: June 21, 2021
GO
D O W N T O W N 18
FREE COLOR
Included with all Duck Life Advertising!
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Duck Life
2019
SIZZLE PIE
If I have on future Ducke piece of advice fo r LEAVE THEs, it would be this: BUB
Best cheap pizza in town . No it. Their slog an and you mig is “Eat Pizza E ht just wan t to do you go here . They have several for toppings and a great salad a combo deal . And because it’s op until 4 a.m. on on weekdays weekends and 3 , it’s the perf ect pla greasy-food stud great outdoor y break. There’s seating area months whe during n, you know, the sun to shine.
BLE.
The “bubble” I’m referring Oregon cam to is the invi pus sible dome-lik Caspian, class and the few blocks arou e structure that surroun , Espresso Rom nd, sucking ds that there’s you in to a a, Walton, class anyt monotonous the University of , Carson Din lifestyle small city that hing inherently wrong ing, Carson with this, exce ’s hosting you: lounge, sleep of sameness: pt that you’ Eugene. You’ , repeat. Not re just not I get it: It’s re a student and convenient. that’s just abou really exploring the You go to class within a few t it. , you want blocks of that to walk to class this safeness. class. Live. , you want Eat. Exercise. But, (for fear to do everythi There’s a certa of appearin g dramatic) When you in com fort that goes ng there’s a certa go beyond along with that invisible in kind of sadn terms ends, barrier, you that populat ess, too. explore the ion that has parties, and Eugene fam art galleries, and artsy mov ilies, or no families, and that doesn’t leave once spring gardens, and ie theaters, Basically, you and sizzling miss out on pizza pies and dogs, and block with the welc so much. Dow tea houses. omi and more plac ng atmosphere of a sma ntown Eugene has all the best qual es to buy shoe ll town. Wit ities of a large town you’ll h world-class r call home for s than you’ll ever need city, pizz erias, artisan , downtown at least four craft stores Eugene is a years. must-visit part of the
SHOE-A-HO
LIC
As a college student, you’ ll find your in need of a self wider variety of shoes than ever. Trying a new sport for intramur You’ll need als? som athletic shoe e quality running or s. Joining a formal, blac organization k tie ? No more sneakers, you some dress need shoes. Even if you just need new pair of Van a your old pair s because the duct tape on is falling apar has all these t, shoe varieties Shoe-a-Holic and more.
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Let the EMG Video Production team help you promote your business with clear, effective advertising, event recaps, informational videos & documentaries. Rates are consistent for all services. Ask your Sales Rep for a custom quote!
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Impress your guests with red-carpet-worthy, professional quality photos and real-time photo strip printing. Run by students at University of Oregon, PhotoBooth takes your event’s energy to the next level; don’t plan it without one. After all, if no one snapped a photo, did the event even happen?
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Emerald Events give your business the opportunity for face to face interaction with students. Tabling and Sponsorships are available at these events. Specific pricing and packages will be released closer to the event.
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GAMEDAY
DUCK LIVING MAGAZINE
SPECIAL EDITIONS
CHEWS & BREWS
ETHOS MAGAZINE EVENTS
GREEN EUGENE
HOLIDAY BREAK
HOUSING COMPARISON GUIDE
ALL REGULAR EMERALD PUBLICATION DATES ON CALENDAR ARE BOLDED
OCTOBER 2020
10/01-10/02: Week of Welcome 10/19: Duck Living 10/05: Ethos 10/08: Game Day - Bye 10/15: Game Day - Away 10/22: Game Day - Home 10/26: Green Eugene 10/29: Game Day - Away
NOVEMBER 2020 11/05: Game Day - Home 11/09: Chews & Brews 11/12: Game Day - Home 11/16: Cannabis Pages
11/16: Wine Pages 11/16: Holiday Guide 11/19: Gameday - Away 11/23: Shop Local Saturday 11/25: Gameday - Away
DECEMBER 2020
12/03: Game Day - Pac-12 Champ 12/07: Last Minute Gifts 12/16-1/03: Winter Break
JANUARY 2021
01/04-01/08: Week of Welcome 01/04: Winter Ethos 01/11: Cannabis Pages 01/11: Coupon Book
01/19: Tuesday Edition 01/25: Community Pages 01/25: Duck Living
FEBRUARY 2021
02/01: KLCC Brewfest Guide 02/01: Career Fair 02/08: Housing Comparison Guide 02/09: Duck Living Fair 02/15: Chews & Brews 02/22: Green Eugene
MARCH 2021
03/01: Duck Season - Baseball 03/1 5 : Monday E : Cannabis Pages 03/29-04/02: Week of Welcome
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SPECIAL EDITIONS
ETHOS MAGAZINE
GREEN EUGENE
HOLIDAY BREAK
DUCK LIFE ALL REGULAR EMERALD PUBLICATION DATES ON CALENDAR ARE BOLDED
03/29: Ethos
APRIL 2021
04/12: Green Eugene 04/19: Best Of Campus Event Guide 04/20: Best Of Event 04/22: Spring Game Day (TBA) 04/26: Duck Living Magazine
MAY 2021
05/03: Health & Wellness Guide 05/03: Mother’s Day Pages 05/10: Cannabis Pages 05/17: Graduation Guide 05/24: Community Pages 05/24: 25 Ducks
JUNE 2021
06/01: Tuesday Edition 06/01: Duck Living Magazine 06/01: Duck Season - Track 06/07: Community Pages 06/07: Summer Guide 06/07: Green Eugene 06/21: Duck Life 06/21: Summer Ethos
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