2019-20 Media Kit
verything you need to know
VERYTHING UO
3 3 4 4 5 6-7 8 9 10 11
Who We Are Volume Discounts Our Reach Student Spending What We Do Daily Emerald Newspaper Newsprint Opportunities Street Team Duck Living Magazine
12-13 14-15 16 17 18 19 20 21 22-23
Magazine Rates Duck Life Online Advertising Emerald Events Video Production Emerald PhotoBooth DailyE Newsletter Podcast Sponsorship Publication Calendar
Ethos Magazine
DIRECTOR OF SALES & DIGITAL MARKETING Jamie Lanz • jlanz@dailyemerald.com 541.346.5511 ext. 303 • dailyemerald.com
verything you need to know
VERYTHING UO
The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO community and run a financially sustainable nonprofit business. We are a multi-faceted, modern media company that’s equipped to help your business succeed. More than just a newspaper, today’s Emerald Media Group staff and departments have solutions to help you reach the UO community effectively. Our goal is to help you deliver your messaging in a way that engages UO students, faculty, and the Eugene community and makes the most sense for your business. In 2013 the company made a full transition into what is now the Emerald Media Group. By expanding its educational mission and its offerings to students, it has maximized its ability to serve its customers. More resources mean more opportunities. More opportunities mean greater success for the Emerald and, more importantly, you.
VOLUME DISCOUNTS Maximize your connection to the University of Oregon and broader Eugene community by bundling. Our volume discount rates apply to many different services, so ask your sales rep how you can save!
Total Before Discount
Volume Discount
Discounted total
$2,500
5%
$2,375
$5,000
7.5%
$4,625
$10,000
10% + FREE COLOR
$9,000
$15,000
15% + FREE COLOR
$12,750
$20,000
20% + FREE COLOR
$16,000
$35,000
25% + FREE COLOR
$26,250
$50,000
30% + FREE COLOR
$35,000
Volume discounts cannot be combined with other promotional discounts. The greater of the two discounts offered will be reflected upon receipt of the insertion order.
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ABOUT DAILY EMERALD READERS More than 72% of UO undergraduates pick up a print edition of the Daily Emerald Newspaper each week. Each newspaper is read an average of 2.3 times. 92% of Daily Emerald readers view content on dailyemerald.com at least once per week. More than 87% of UO undergraduate readers named The Emerald as the publication with the most useful advertising information about campus-area businesses.
READERSHIP
The Emerald newspaper print editions are published every Monday when classes are in session. 3,500 copies are distributed free at 160+ campus high-traffic locations and surrounding area. Each week over 2,000 copies are handed out by the Emerald Street Team. In addition to 23,000 UO undergrads, our readership includes 10,000 faculty and staff members and 5,000 graduate students.
FOOD & BEVERAGE
$67 MILLION
per year
AUTOMOTIVE
$50 MILLION
per year
TECHNOLOGY
$48 MILLION
per year
CLOTHING
$37 MILLION
per year
HEALTH & BEAUTY
$36 MILLION
per year
ENTERTAINMENT & DISCRETIONARY
$30 MILLION
per year
PG
4
UO UNDERGRADUATE STUDENT SPENDING
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Emerald Newspaper 3,500 Copies Every Monday
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Ethos
PG 13
Quarterly Multicultural Magazine
ITS UO FLU HESS L ELY SEVERLAST THAN AR E Y NEWS
Duck Living
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Every Thursday during football season
Emerald Street Teams Poster & Flyer Distribution
Emerald PhotoBooth
We bring the camera, lights, and props. You bring your fabulous self!
Engagement Events
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PG
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M O N D AY, J U N E 3, 2019
D A I LY E M E R A
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ALPHA FARM: THE CO-OP COMMUNITY OUTSIDE EUGENE A&C PG 6
Daily Emerald Newspaper - publishing news for the UO community for over 100 years! We now publish every Monday! Each issue includes a full calendar of events.
NEAR-CAMPUS SHOOTING INVESTIGATION CONTINUES NEWS PG 3
AFTER SW EEPING
THE HISTORIC UO
CADAVER LAB
continues to prepare anatomy students for their futures with valuable hands-on experience.
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72% of UO More than s pick up a te a u d ld undergra f the Emera o n io it d k. print e e e w r each Newspape
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3,500 Copies per week
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Full Page 10.25”x12”
1/8 Page 5.04”x2.9” 1/2 Page Horizontal 10.25”x5.9”
1/2 Page Vertical 5.04”x12”
1/4 Page 5.04”x5.9”
Local Rates (B&W)
Frequency Rates 50% OFF
11x (Fall, Winter, Spring)
1/8 Page: $150 ...................................... $75 1/4 Page: $275 ...................................... $137 1/2 Page: $495 ...................................... $247 Full Page: $950 ...................................... $475
UO Rates (B&W)
Newsprint pages have a 1/2” margin around the outside of the page. Bleeds are not available in newsprint publications.
1/8 Page: $125 ...................................... $62 1/4 Page: $235 ...................................... $117 1/2 Page: $425 ...................................... $212 Full Page: $810 ...................................... $405
Open Rates (B&W) 1/8 Page: $195 ...................................... $97 1/4 Page: $350 ...................................... $175 1/2 Page: $650 ...................................... $325 Full Page: $1,250 .................................... $625
*Color Charges:
Space Reservation Deadline Wednesday prior by 5 p.m. Camera Ready Deadline Thursday prior by noon
1/8 & 1/4 page: +$125 .................................$62 1/2 & full page: +$200 .................................$100 PG
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MORE NEWSPRINT OPPORTUNITIES
FUN & GAMES : CROSSWORD 1
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K E W O M A B I V E V B U B A C E E W H U B T A F I N E J U S O N L E R N S E T E N O D E G A R S D E R A I R P M K I N A A H A R E V A I E D D P S S I N F L A D Y S T L E A A N A L H A B B A B A L A S M E L A C R I T O R C E I N T W I T I E I S O L T O I L L E R S E L K O R M Y A N I N F S E S I C E I R I P O L N T E M E I L A L O V J U B T E R L Y E F E X E A S O L A M E W H E
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GINGF N E O LL CHAULTURELT A C SSAU A ING TRY lt UO IS l assau HOW ge sexuacampus.
PRE-PRINTED INSERTS This includes a 3,500 copy insertion per single sheet, per printed edition. $395/single sheet Call for information about single-sheet printing and pricing for booklet inserts.
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Street Team Distribution Put your coupon or event flyer directly in the hands of UO students, faculty and staff with our street team distribution program.
1,000 FLYERS: $500 500 FLYERS: $375
Distribution Boxes Provide us with a complete set of ads and we’ll place them on our distribution boxes located across campus and in Eugene.
SET OF 20 BOXES (TERM*): $1,850 *Only 3 sets available per term
dailyemerald.com
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Poster Distribution Relay your message in the busiest parts of campus. Your posters will be wherever students spend the majority of their time.
CELEBRATIN CRAFT BEERG CULTURE & , COMMUNITY IN THE WILLAME
TTE VALLEY
100 POSTERS: $225
Poster & Flyer Printing Put your coupon or event flyer directly in the hands of UO students, faculty and staff with our street team distribution program.
FESTIVALS, SP ECIAL RELEAS ES, BEER DINNERS , CLASSES & MORE! 1-0199 541-46
m Un+itFsall! o o r d e B 3 r Summer
Available fo 0/month
100 POSTERS: $50 (8.5”x11”), $90 (11”17”) 1,000 FLYERS (4”X5”): $175 (Single), $325 (Double)
$84 droom per month) be ($280 per lease required arking gar
age
• Gated p cilities laundry fa ows • On-site d in w ed iz novation • Weather nder minor re yu • Currentl mpus!
block Within 1
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Ask for a quote on other sizes!
New! Custom Snapchat Geofilters Maximize your social media impact with Snapchat Geofilters! Geofilters are a fun, interactive way for users to share their customer experiences with their friends and family. STARTING AT: $75
Co-Sp onso red
by
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9
DUCK LIVING MAGAZINE Duck Living is the lifestyle brand of the Emerald Media Group dedicated to bringing the average college student all the information they need to survive and thrive on the University of Oregon campus. We are your campus guide for housing, the dishes you’ll eat, the answers you’ll learn and the play you’ll always remember.
Directory Ad $125
Local Rates (Color) Space Reservation Deadline 2 weeks prior by 5 p.m. Camera Ready Deadline 1 week prior by noon PG
10
1/8 Page: $295 1/4 Page: $450 1/2 Page: $795 Full Page: $1,500
*Premium Placement: Add 20%
ETHOS MAGAZINE Vol. 11 Issue 1
Vol. 11 | Issue 4
Fall 2018
Summer 2019
Somewhere Over a Waterfall
Breakfast Boys Brandon “Brax” Parry of the Breakfast Boys Leisure League maintains a non-traditional stage presence for a hip-hop performer, at times angstily screaming into the mic or contorting his body on the ground
Trust & Trauma
Time For the Anagnorisis
page 10
page 20
The bond between victims and their traffickers
Ecuador’s dance with time
Volume 10 Issue 2
A City Made of Dust
BRC welcomes 70,000 people to turn the dust into nine days of music, dance and art.
page 30
Winter 2018
Ethos is the newest addition to the Emerald Media Group’s portfolio and is an established multicultural magazine covering stories from all over the world and the greater Eugene area. Ethos comes out four times a year and is a great way to reach University of Oregon students and members of the community.
2019-20 Publication Dates September, 30th January, 13th April, 6th June, 22nd
OBSCURED EMPOWERMENT _ The story of life as a student, sugar baby and feminist
PLUS:
3 Farms, 3 Solutions
page 6
Seeking the Chinese Dream
page 38
Millennial Attraction to Animated Comed y
page 52
Local Rates (COL OR) Directory Ad: $95 1/8 Page: $295 1/4 Page: $450 1/2 Page: $695 Full Page: $950
Advertise in all four issues and receive
25% OFF
University of Oregon organizations and departments receive 15% off Local Rates. Advertising agency or national accounts add 15% to Local Rates PG
11
Emerald Media Group publishes glossy coffee table magazines focusing on special interests in the UO community.
CHEWS BREWS
-2018-
Y A D I HOgLuide
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EQUIANO coffee in the communit for the commu y, nity
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Track & Fie
TRACK TOWN A PIZZ athleticism FEATURED STORY
where meets pizza.
May 2019
ATION OF SS PUBLICIA GROUP *A BUSINE ALD MED THE EMER
ership mpus read y and The UO Ca lt cu ,000+ fa includes 10 embers. staff m
Local Rates (COL OR) Directory Ad: $95 1/8 Page: $295 1/4 Page: $450 1/2 Page: $695 Full Page: $950
*Premium Placement: Add 20% PG
12
am will have 100 relay te an Oregon’s 4x to attempt ar ye r he to wait anot pionship. am Ch AA NC
University of Oregon organizations and departments receive 15% off Local Rates. Advertising agency or national accounts add 15% to Local Rates
Duck Season
Football: Aug. 26 Baseball & Softball: March 9 Basketball: Nov. 4 Track & field: June 1 Duck Season offers an inside look into UO sports four times a year. Editions include football, basketball, baseball and softball and track and field. The track and field edition will also be distributed during the 2020 U.S. Olympic Team Trials being held at the new Hayward Field, June 19-20. Advertise in all four issues and receive a 25% Discount!
Chews & Brews
Oct. 21 Feb. 10 Chews & Brews is published twice a year and is THE local guide to food, beverage and restaurants that targets students, faculty and staff. Chews & Brews is one of our most popular and well-read publications during the year, so don’t miss out promoting your business. Sponsored content, featuring your business in a two page, full color spread is also available at the low price of $1,200, and 45,000 FREE online impressions on dailyemerald.com. Advertise in both issues and receive a 25% discount!
Holiday Guide Nov. 18 Market your goodies, gifts and events to students and staff as they begin to make their holiday lists. You will not find a better demographic to target during the holiday season. Boost your business by advertising in this year’s Holiday Guide. FREE Color for all Half & Full Page Ads!
1/8 Page 3.6”x2.29”
1/2 Page Vertical 3.6”x9.625”
Full Page 8.375”x10.625”
*Full Page Ads require a minimum .25” bleed included in artwork files.
1/2 Page Horizontal 7.377”x4.738”
Space Reservation Deadline 2 weeks prior by 5 p.m. Cancellation Deadline 2 weeks prior by 5 p.m.
1/4 Page 3.6”x4.738”
Finalized Artwork Deadline Monday prior by noon
PG
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DUCK LIFE ADVERTISING
D D U DU K UCCCK KLLLIIF IFFEEE A STUDENT & FAMILY GUI A STUDENT & FAMILY DE TO LIFE AT UO A STUDENT & FAM GUIDE TO LIFE AT UO ILY GUIDE TO LIFE AT UO
2019 19 220 019
During the summer, 5,000 new students and their families attend introDUCKtion at the University of Oregon. Eugene will be their home for the next four to five years. This magazine is given out to every student and parent in attendance and will make your brand recognizable for years to come!
Publishes: June 22, 2020
PLUS FREE COLOR
Included in all Duck Life Advertising
Advertising Rates (COL OR) Directory Ad: $95 1/8 Page: $395 1/4 Page: $495 1/2 Page: $695 Full Page: $925 PG
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Space Reservation Deadline June 10, 2020 Finalized Artwork Deadline June 15, 2020
DUCK LIFE SPONSORSHIP Each of the sponsors will get space in the 80-100 page publication-relative to its level of sponsorship commitment-to relay quality, relevant, and useful information about life at the University of Oregon. Emerald Media Group will help with the coordination, duration and aggregation of this content and facilitate all matters of production and print of the magazine. Each Sponsor will receive ad space in accordance with their sponsorship level. University Sponsors’ logos will be printed in the table of contents. University Sponsors will be offered content opportunity based on level of sponsorship purchased.
Publishes: June 22, 2020
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D O W N T O W N 18
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Duck Life
2019
SIZZLE PIE
If I have on future Ducke piece of advice fo r LEAVE THEs, it would be this: BUB
Best cheap pizza in town . No it. Their slog an and you mig is “Eat Pizza E ht just wan t to do you go here . They have several for toppings and a great salad a combo deal . And because it’s op until 4 a.m. on on weekdays weekends and 3 , it’s the perf ect pla greasy-food stud great outdoor y break. There’s seating area months whe during n, you know, the sun to shine.
BLE.
The “bubble” I’m referring Oregon cam to is the invi pus sible dome-lik Caspian, class and the few blocks arou e structure that surroun , Espresso Rom nd, sucking ds that there’s you in to a a, Walton, class anyt monotonous the University of , Carson Din lifestyle small city that hing inherently wrong ing, Carson with this, exce ’s hosting you: lounge, sleep of sameness: pt that you’ Eugene. You’ , repeat. Not re just not I get it: It’s re a student and convenient. that’s just abou really exploring the You go to class within a few t it. , you want blocks of that to walk to class this safeness. class. Live. , you want Eat. Exercise. But, (for fear to do everythi There’s a certa of appearin g dramatic) When you in com fort that goes ng there’s a certa go beyond along with that invisible in kind of sadn terms ends, barrier, you that populat ess, too. explore the ion that has parties, and Eugene fam art galleries, and artsy mov ilies, or no families, and that doesn’t leave once spring gardens, and ie theaters, Basically, you and sizzling miss out on pizza pies and dogs, and block with the welc so much. Dow tea houses. omi and more plac ng atmosphere of a sma ntown Eugene has all the best qual es to buy shoe ll town. Wit ities of a large town you’ll h world-class r call home for s than you’ll ever need city, pizz erias, artisan , downtown at least four craft stores Eugene is a years. must-visit part of the
SHOE-A-HO
LIC
As a college student, you’ ll find your in need of a self wider variety of shoes than ever. Trying a new sport for intramur You’ll need als? som athletic shoe e quality running or s. Joining a formal, blac organization k tie ? No more sneakers, you some dress need shoes. Even if you just need new pair of Van a your old pair s because the duct tape on is falling apar has all these t, shoe varieties Shoe-a-Holic and more.
Space Reservation Deadline June 1, 2020 Content Due June 8, 2020
Sponshorship Packages Full Page Sponsor: $1,000 Full Page Advertiser: $550
Half Page Sponsor: $675 Half Page Advertiser: $350
Corrections Deadline June 12, 2020 Finalized Artwork Deadline June 15, 2020 PG
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Leaderboard 728x90 px erald Daily Em 92% of iew content on v st readers ald.com at lea r e m e k daily r wee once pe
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Emerald Events give your business the opportunity for face to face interaction with students. Tabling and Sponsorships are available at these events. Specific pricing and packages will be released closer to the event.
DuckFest Oct. 9th Emerald Media Group is partnering with UO organizations, student groups and area businesses to host an entertaining and engaging festival celebrating the start of a new year on campus. There will be food, music, free SWAG, drawings, demonstrations and games. UO organizations and area businesses will also be distributing information and promotional materials about their products and services. The event will take place in the EMU’s outdoor amphitheater with all UO students invited to join the fun and festivities. This is also the perfect opportunity to interact with students, so ask your rep. for more information on how to get involved.
Essentials
Essentials Fair Feb. 4th The Emerald Media Group’s second annual Essentials Fair provides students with all of their essential living needs. This is an excellent opportunity for local businesses to engage with students face to face. This year’s event will be held in the EMU on Feb, 4 from 11 a.m. - 3 p.m. Ask your rep for details!
Best of Campus April 21st OF
CAMPUS
Best of Campus gives students a chance to voice their opinions about activities on and around campus by voting for their favorite bars, parks, restaurants, professors, and more. Voting runs for a one-month period, giving businesses a reasonable amount of time to promote themselves and students time to vote.
25 Ducks TBD The UOSAA and Emerald Media Group select 25 outstanding UO Students who are nominated based on their involvement and achievement on campus and in the community. Nominations are public and open to everyone affiliated with the University of Oregon. Winners are honored at a ceremony at the Ford Alumni Center.
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Let the EMG Video Production team help you promote your business with clear, effective advertising, event recaps, informational videos & documentaries. Rates are consistent for all services. Ask your Sales Rep for a custom quote!
Informational We can put together videos that help train your staff or teach a subject, and even help create awareness around public topics. Informational videos give you the facts you need to be informed.
Social Media ates YouTube st eo vid that mobile growing is n o ti consump very year. by 100% e
Our production crew can help you create amazing videos for social media, your website, television and more.
Event Recaps Are you putting on an event? Need a video to go with it? Want candids of guests and feedback from the audience? We can staff your event with camera crews to help capture the moment.
Documentaries Do you have a unique story to be told, or does your business have a special angle on how you do things? Let us help you tell that story by using our documentary services video production.
Timelines and due dates are subject to the signed agreement date and will be adhered to once formal agreements have been signed. The timeline varies on scope and depth of the project being completed.
ASK YOUR REP FOR A LINK TO OUR DEMO REEL PG
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Impress your guests with red-carpet-worthy, professional quality photos and real-time photo strip printing. Run by students at University of Oregon, PhotoBooth takes your event’s energy to the next level; don’t plan it without one. After all, if no one snapped a photo, did the event even happen?
Student Group Rates 2 Hours: $550 Extra Hour: +$100
UO Department Rates
Included Services + Two hours of photography and up to one hour of set-up and take-down time + Customized props and backdrop + Customized photo strip with the design of your choice + Instant printing and digital uploads
2 Hours: $550 Extra Hour: +$100
Local Business Rates 2 Hours: $600 Extra Hour: +$100
We bring the camera, lights, props and staff.
You bring your fabulous self.
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Local events you won’t want to miss Look for daily deals! Multimedia from the whole Emerald team!
YOUR A D HERE!
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See past editions and sign up now! DailyEmerald.com/DailyE
Photo Galleries Videos Polls Tweets Podcasts Jokes College Tips and More!
PODCAST SPONSORSHIP UO students and faculty love listening to fun and lively podcasts covering a wide range of topics from the latest sports news to topical student issues. Showcase your business and promote your brand by sponsoring our podcasts:
SPORTS AND TOPICAL PODCASTS + Weekly Podcasts + 30-60 Minutes + Sponsorship recognition at the beginning and end of podcast
$150/month
VIDEO SPONSORSHIP
Caught up! RATES
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+ Weekly 2-3 Minute Video + Sponsorship recognition and logo at the beginning and end of videos
Caught Up has quickly caught on taking you through all of the top news and sports stories of the week as reported by the Daily Emerald. This newsy and informative video recap has quickly gained a loyal and growing following of UO students, and is the perfect platform to promote your business or organization.
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GAMEDAY
SPECIAL EDITIONS
DUCK LIVING MAGAZINE
ETHOS MAGAZINE
EVENT
HOLIDAY BREAK
ALL REGULAR EMERALD PUBLICATION DATES ON CALENDAR ARE BOLDED
AUGUST 2019
08/19: Law School 08/19: Essentials Guide 08/26: Duck Season - Football 08/29: Game Day - Away
SEPTEMBER 2019
09/05: Game Day - Home 09/12: Game Day - Home 09/19: Game Day - Away 09/23: Back To Books 09/26: Game Day - Bye Week 09/30: School Holiday 09/30: Fall Ethos
OCTOBER 2019
10/01-10/04: Week of Welcome 10/03: Game Day - Home 10/07: DuckFest Event Guide 10/07: Duck Living Magazine 10/09: DuckFest Event 10/10: Game Day - Home 10/17: Game Day - Away 10/24: Game Day - Home 10/28: Green Eugene 10/31: Game Day - Away
NOVEMBER 2019
11/04: Duck Season - Basketball 11/07: Game Day - Bye 11/11: Career Fair Guide 11/11: Chews & Brews Magazine 11/14: Game Day - Home 11/18: Holiday Guide 11/21: Game Day - Away 11/27: Game Day - Home 11/28: Thanksgiving
DECEMBER 2019
12/05: Game Day - Pac-12 Champ 12/16-1/03: Winter Break
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GAMEDAY
DUCK LIVING MAGAZINE
SPECIAL EDITIONS
ETHOS MAGAZINE
EVENT
HOLIDAY BREAK
ALL REGULAR EMERALD PUBLICATION DATES ON CALENDAR ARE BOLDED
JANUARY 2020
01/06-01/10: Week of Welcome 01/13: Winter Ethos 01/20: MLK Holiday 01/21: Green Eugene 01/27: Duck Living Magazine
FEBRUARY 2020
02/03: KLCC Brewfest Guide 02/03: Housing Comparison Guide 02/04: Essentials Fair Event 02/10: Chews & Brews Magazine 02/17: Career Fair Guide
MARCH 2020
03/09: Duck Season - Baseball 03/23 - 03/27: Spring Break 03/30-04/03: Week of Welcome
APRIL 2020
04/06: Spring Ethos 04/13: Career Fair Guide 04/13: Green Eugene 04/20: Best Of Campus Event Guide 04/21: Best Of Event 04/23: Spring Game Day (TBA) 04/27: Duck Living Magazine
MAY 2020
05/04: Health & Wellness Guide 05/18: 25 Ducks (TBA) 05/26: Grad Guide 05/26: Best of Campus Winners
JUNE 2020
06/01: Duck Season - Track 06/01: Duck Living Magazine 06/08: Summer Guide 06/08: Green Eugene 06/15 - 06/19: Summer Break 06/22: Duck Life 06/22: Summer Ethos PG
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