Oregon Idaho SW WA Pioneers March 9, 2021
GROUP CRITICAL ILLNESS (GCI6000) POSITIONING GUIDE One of the first steps to take in positioning a product is to have an understanding of your target audience and connecting the emotional need for it. The Group Critical Illness (GCI6000) Positioning Guide can help you navigate positioning to brokers, employers, and employees. How to use the Group Critical Illness (GCI6000) Positioning Guide: Understand the market and sales opportunity Use positioning points to brokers, employers, and employees Start the conversation with your accounts with the included sample scripts Leverage as an additional training piece – available on MLC Take advantage of the additional resources Group Critical Illness (GCI6000) is a great product to position with other Colonial Life products for a complete benefits solution! Download the positioning guide as a PDF or use as a digital booklet. • • • • •