Kunlaya - Resume 2023

Happiness Collector Thailand (Facebook & Instagram) Happiness Creator & Founder Supervised branding, Content plan and data monitoring Created visual and copy for distributing through online channels.

Manage optimization of facebook ads platform

KUNLAYA PLOYSAINGAM O U M

Over 5 years of experiences in marketing communications & creative design from brand and agency fields with experience in various industries such as Financial services Travel industry, Hospitality industry, F&B, Entertainment Focusing on Customer centric and Bussiness Growth as a Communication Marketer

CAREER OBJECTIVE

Experienced and knowledgeable marketing with extensive practice in advertising industry where I can put my marketing skills & creative skills. Moreover designing skill & management skill to use & help a business expand its client.

PERSONALITY TYPE I ENFJ

P E RS O NAL INFORM ATION CO N TACT Mobile 065 979 9729 Email kunlaya.plo@gmail.com Facebook https://www.facebook.com/kunlaya.oum Instagram ordinaryoum Address 99/527 Life sathorn sierra Condo Talad Phlu Thonburi Ratchapuek Rd 10600

PERSONAL SK IL L Creativity Time management Collaborative Skill Presentation Skill strategic and marketing skill

TECH NICAL SK IL L E D U CATIO N Chulalongkorn University Master degree Integrated Communications Management Major G.P.A 3.75 Thesis Topic Thai Travel Bloggers on Facebook and their Consumers: From Characteristics, to Brand Engagement, Trust And Thai Consumers’s Behavior on touristic products Silpakorn University Bachelor Degree - ICT Communication Arts Journalism Major G.P.A. 3.66 , 1st class honors Suksanari School Senior High School - Arts-Math G.P.A. 3.60

L A N G UAGE Thai English

Native speaker Good working knowledge

Tableau Appsflyer Adobe photoshop & Illustration Adobe Premier Pro & after effect Adobe Indesign Photography Microsoft office program

INTEREST Online Marketing Creative & Design & Photography User Experience Travel & Sightseeing Living & Home Stationary Book & Magazine

WORK SH OP & CERTIF ICATE COU RSE Copywriting & Content, Future Skill Thailand Digital Marketing, Future Skill Thailand Strategic Planning, Future Skill Thailand Agile management, Strategic Center

WO R K EXP ER I EN CE Sep 2022 - Current

2021

Silpakorn university - Lecturer

Central JD Fintech Marketing Communication executive Financial Service

Responsible for I Special App Feature Bank and Credit Card, QR Promptpay, Major Cineplex JD Central, and KA Merchant

Preparing and delivering knowledge about printing design and new media Providing support to students

Apr - Jun 2021

Develop and implement marketing communication campaign including Online and Offline channel Ensuring All of marketing communication campaign is successful launch of brand & promotion and Brand building of Dolfin Application Platform Creating Communication & Design through effective channels including online and offline channels Track and Analyze customer journey, Flow and Performance providing data reports and Identify improvement areas

The Regent Group Marketing Communication Executive (Contract) Hospitality & tourism

Responsible for I VALA HUAHIN & Regent Chaam Initiate and planning the Communications to improve marketing performance for VALA Huahin, Regent Chaam Ensure that all communications are aligned with guideline, brand personality, and in compliance with rules and regulations

Coordinate with marketing Campaign department and business partner interms of media

Research, plan and brief creative content that encourages engagementon our social media platforms across all channels

Update competitors, market trends and marketing activities

Manage and Collaborate media partnership including influencer, Credit cardPublic relations, Small luxury hotel and MICE Partner 2022

Buddy review Manager Influencer strategic planner

Coordinate with internal and external stakeholders to flawlessly implement the plan Create engaging posts for various social networks, including Facebook and Instagram

Influencer marketing agency Client I Financial GSB, LH BANK, SCB Beauty Ikaoru, Nuzella, Ultima II, Oway, M dear, Dolce and Gabbana, Karisma, Revlon, Scacare, Smooth E, Aura clinic Food supplement Giffarrine Multi Plant Protein, HYA Pet Pet Expo Education Monkey everyday. Fondi Department store Siam paragon, Central online Food& Beverage oishi, Est Cola, Nene chickhen, Lactasoy, Scotch, Hotta Cool, Greyhound,Domino Pizza, Gussdamngood Insurance Sompo Insurance, Tips Insurance Tourism & Hospitality BNH,Countryard by Marriot, Bangkok Airways IT & Gadget Wirtual App

Developing Influencer and KOLs Strategy, target audience, budget allocation toward Client’s KPI and communication objective Selecting & Planning influencer for marketing campaign Managing campaign eg. detailed schedules and timelines with operation team and updating project progress

2017 - June 2020

Traveloka Thailand Visual communication designer Online travel agency

Responsible for I Hotel Bussiness Created ideas and concept that can be used across various platforms to support accommodation business unit including creative campaign, feature lunch and special promotion Create visual for distributing through online and offline channels such as brand communication, creative contents, ATL and BTL promotions, Traveloka blog and PR content Worked closely with Managing editor, Copy writer and Marketing Team

Developing and curating creative content ideas include visual and content on social media platform Analyze campaign reports and optimizing performances for growth Make good relationship with Influencer and KOLs Always updated on emerging trends, technologies, and influencer marketing Collaborate closely with Account executive, Campaign operation management Additional Guiding and maintaining the Proposal design template and content idea. Ensure that all communications are aligned with corporate guideline and make it clear to present with clients.

Be an Assistant director of planner for meeting and skill development for influencer strategic planner team.

Phoinikas Agency Graphic Designer Digital agency

Client I Makro, Dtac and V gif Created brand visual for online channels.

Worked closely with Strategic planner, Copy writer

2016

PE RSONAL INTEREST EXPERIENCE

Happiness Collector Thailand (Facebook & Instagram) Happiness Creator & Founder

Happier here!

Eventnote

https://medium.com/@kunlaya.plo

Supervised branding, Content plan and data monitoring Created visual and copy for distributing through online channels.

Manage optimization of facebook ads platform

objective sharing knowledges, Inspire creativity and Record ideas on-the-go Supervised branding, content Created visual and copy for distributing through Medium

Read here!

U.made.myday (Instagram)

Create portrait drawing draw here!

THANK YOU

looking forward to see you soon : )