a
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portfolio O RCHA R D[ d e s i g n ] i n c o r p o r a t i n g chr is topher j. photography p o box 76 l hopef ield 7355 l western c ape l south af ric a c: +27 ( 83) 540 6131 e : orchard @ wc ac ce ss.co.z a w: w ww.chris tophe rjphoto.com l www.he rit age chron icle sa.org
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what i set out to achieve/my design ethos :
d e s i gn . . . . . . . . . design is a subjective concept, but ultimately it is the
client’s right to have a look and identity that does
i d e nti ty . . . . . . . . just that, identifies the business as unique. in the
copy and paste mindset prevalent it is essential. o ri gi n a l i ty . . . . . . . . . . in today’s world we endure a visual assault course; the
solution is to simplify, avoid clutter. of course there will
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c l a ri ty . . . . . . . . . . . . . be exceptions: tourism maps, for example, need to show
a great deal of detail. adaptability is vital. ve r s a ti l i ty . . . . . . . . . . in fact, the client is key.
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n corporate identity n leaflets ORCHARD[ d e s i g n ] came into being nearly 20 years
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ago, in a fruit orchard, strangely enough, in riebeek kasteel. it’s been an eventful journey, with some fascinating projects, and people. who after all, have made the expedition all the more worthwhile. j ust how do you sta n d ou t i n a c row d ed ma rketpl ac e ?
si m pl i f y .
n brochures n menus/wine lists n labels n annual reports n point of sale n invitations n posters/banners n calendars n programmes 3
cor porate ident it y and adver ti sing
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cor porate ident it y and branding
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branding and photog raphy
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logo, ad, poster, signage, website www.buttersandveld.com
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retail therapy
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catalogues, vouchers, leaflets
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store POS and decals
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w i n e and ol ive s : l ab el s and promoti on
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hospit a lit y : menu s and image
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t w i s t
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tourism : promotional material – l eaf l et s and bro chures
cj.p Cape West Coast Peninsula, Cederberg Conservancy, Bergrivier, Malmesbury, Swartland, Riebeek Valley
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hospit a lit y and prop er t y : leaf lets
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educational : promotional brochures
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photog raphy : pro duc t, l ands c ap e and her it age
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chr is topher j. photography
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http://www.christopherjphoto.com
http://www.heritagechroniclesa.org
click on the live links to view
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photo g raphy and w r iting : prom ot i on
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http://issuu.com/orcharddesign/docs/overblacksand
http://issuu.com/orcharddesign/docs/picked__pressed___plated
chr is topher j. photography
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click on the live links to view
http://issuu.com/orcharddesign/docs/s_capes_
http://issuu.com/orcharddesign/docs/hermon_recollect
click on the live links to view
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some
past and pres ent clients
O RCHA R D[ d e s i g n ] i n c o r p o r a t i n g chr is topher j. photography p o box 76 l hopef ield 7355 l western c ape l south af ric a c: +27 ( 83) 540 6131 e : orchard @ wc ac ce ss.co.z a w: w ww.chris tophe rjphoto.com l www.he rit age chron icle sa.org