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Dutch Embassy & SportsNL

The Embassy of the Kingdom of the Netherlands in France is working with SportsNL to map the business opportunities in the French sports sector and around the Games. The aim is to create the best possible conditions for Dutch companies. This is done through hosting webinars, in collaboration with ‘boots on the ground' in the form of working with French consultancy firms, conducting market reports and organising visits to important stakeholders. In the run-up to the Games, more and more tenders are being published for companies to apply for. The Dutch embassy and SportsNL will keep you up-to-date with the latest opportunities as well as organise relevant activities for the Dutch business community.

These opportunities are abundant as France focuses on hosting major sporting events in the coming years. In the run-up to the Olympic Games, the Rugby World Cup, several Tours de France, Roland Garros tournaments and Paris marathons are organised. Dutch companies now have a window of opportunity to enter the French market and work together with French companies on these events.

Successful showcases

So far, the activities carried out by the Netherlands have been fruitful. The Embassy of the Kingdom of the Netherlands in France has provided support to VenhoevenCS in the process of winning the tender for the Aquatics Centre. The facility is designed for multi-purpose use. During the Olympic Games, water polo, diving and synchronized swimming competitions will take place here. The building will then be used as a

SportsNL is a public-private initiative set up to connect organizations from the Dutch sports sector. By bringing Dutch companies, government agencies, social organizations and knowledge institutes together, the Netherlands wants to show itself as a partner for inclusive, sustainable and innovative (top) sports experience. The focus of SportsNL is on joint action and positioning the Netherlands in activities abroad.

SportsNL is coordinated by the Netherlands Enterprise Agency. For more information visit us at https://www.sports-nl.com/ and follow the LinkedIn page by scanning the QR code.

training facility during the Paralympics. The architecture and design of the building enhance the experience of the Games. Perhaps even more important: after the Games, a state-of-the-art sports center remains as a legacy for the people of Saint-Denis and Paris.

There are many Dutch companies that have already achieved success in Paris. In addition to VenhoevenCS, companies such as Arcadis, AAA Lux, Signify, Tree Builders, Movico, MTD-Water, ENS Clean Air and Randstad are involved in the Games in Paris.

The Dutch Olympic and Paralympic Committee (NOC*NSF)

Prior to the 2024 Olympic Games, the Dutch Olympic and Paralympic Committee (NOC*NSF) organises the TeamNL Expo. This event lasts a several weeks and aims to encourage Dutch and French companies to share their knowledge and skills with each other and build a network. The Dutch Embassy supports NOC*NSF in organising the Expo.

In addition to the TeamNL Expo, the Dutch innovative Sports Centre Papendal (on behalf of NOC*NSF) is looking for a location for the TeamNL National House. This is the place where fans can watch and celebrate sports and where TeamNL's athletes celebrate their achievements with their friends, family and of course all the fans. The Dutch Embassy is assisting the search for suitable locations and will aid the NOC*NSF in obtaining permits, knowledge of local regulations and concluding contracts.

Golden opportunity for Dutch business

The Olympic and Paralympic Games in Paris brings golden opportunities for Dutch companies. The Netherlands is internationally known as a country where sustainability and technology are integrated with sports. Collaboration within the Dutch quadruple helix ecosystem forms the backbone. Innovation in sport flourishes through private and commercial partnerships as well as joint efforts of the many sports associations.

Following the quadruple helix ecosystem, the Dutch government supports companies by opening doors at other authorities and organisations. All with the aim of positioning the Netherlands as a (top) sports country with a clear vision and well-organised infrastructure, and more importantly, working together with other countries in solving global challenges together.