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The Shoe Isn’t the Hero in ‘Air’
How athletes got a piece of the merchandising pie
By Lindsey Bahr AP Film Writer
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The new movie “Air” is technically about a shoe. There is nothing especially extraordinary about this shoe. As the Qlike Nike designer Peter Moore (Matthew Maher) explains, the last significant change to footwear was made some 600 years ago when the decision was made to differentiate the right and left feet.
The Air Jordan is, at the end of the day, just another shoe.
No one coos about how comfortable it is. No one waxes poetic about its performance enhancing abilities or how many podiatrists recommend it for sporting purposes. No one even tries it on.
That’s because “Air,” directed by Ben Affleck from a smart script by Alex Convery, is not really about the shoe at all. Nor is it about Michael Jordan, who
