1 Photography

- Photography in our visual identity should focus on activities rather than individuals.

- capturing emotions and candid shots against a muted background.

- Additionally, the use of desaturated colors for photos of buildings is recommended.

The university›s visual identity is critical for branding and marketing. Photography should aim to evoke emotion and tell a story, moving beyond traditional portraits. Background and lighting are also important considerations. Clear and well-lit backgrounds can detract from the subject, so use slightly blurred or textured backgrounds for a more dynamic and engaging visual identity that captures the essence of the university.