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A Comprehensive Guide to Create A Profitable Online Course in 2024: Step 7
Step 7: Launch and Gather Feedback
The big day has arrived! But remember, launching your course is just the beginning.
Let's explore how to ensure a successful launch and continuously improve your offering.
1. Create a launch timeline:
Plan your promotional activities leading up to and during launch week. Here's a sample timeline:
Launch - 2 weeks:
- Send "coming soon" emails to your list
- Ramp up social media teasers
- Prepare all launch assets (emails, social posts, ads)
Launch - 1 week:
- Announce official launch date
- Share more detailed course information
- Host a live Q&A session
Launch day:
- Send official launch email
- Go live on social media to announce
- Activate all paid advertising campaigns
Launch week:
- Daily emails with different course benefits/features
- Share student feedback as it comes in
- Address FAQs publicly
Launch + 1 week:
- Send "last chance" emails for any launch specials
- Share initial success stories
- Gather comprehensive feedback from first students
2. Offer early-bird pricing:
Incentivize early adopters with a limited-time discount:
Set a clear deadline for the special price
Create urgency with countdown timers
Consider offering exclusive bonuses for early enrollees
Statistic: According to a study by Instapage, early-bird offers can increase conversion rates by up to 59%.
3. Provide excellent support:
Be readily available to answer questions and address concerns:
Set up a dedicated support email or help desk
Offer live chat during key launch hours
Create a detailed FAQ page to address common questions
Consider setting up a private Facebook group or community forum for students
4. Collect and act on feedback:
Gathering insights from your first cohort of students is crucial for improving your course:
Send surveys at key points:
After the first module (initial impressions)
Midway through the course (progress check)
Upon course completion (comprehensive feedback)
Conduct one-on-one interviews with a few students to get in-depth insights
Monitor course completion rates and identify any drop-off points
Analyze student results and gather success stories for future marketing
Example Survey Questions:
On a scale of 1-10, how likely are you to recommend this course to a friend or colleague?
What was your favorite part of the course so far?
What's one thing you think could be improved?
Have you encountered any technical issues? If so, please describe.
Is the course meeting your expectations? Why or why not?
5. Iterate and improve:
Use the feedback you've gathered to refine your course:
Update content based on student suggestions
Address any technical issues promptly
Consider adding new modules or resources to fill identified gaps
Improve your marketing based on what resonated with your first students
6. Plan for the future:
Think beyond your initial launch:
Set up an evergreen sales funnel for ongoing enrollments
Plan for regular updates to keep your course content fresh
Consider creating advanced courses or coaching programs for graduates
Explore opportunities for corporate training or licensing your course
Pro Tip: Document your entire launch process, including what worked well and what could be improved. This will be invaluable for future course launches or updates.
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