Open360 Visual Identity Guidelines

Visual Identity Guidelines

CONTENTS Brand Guidelines

Product Guidelines

Introduction

Page 07

Freight

Page 27

The Logo

Page 09

Service Desk

Page 29

Spacing

Page 11

Billing

Page 31

Logo Variants

Page 13

Typography

Page 15

Colours

Page 17

Logo Size

Page 19

Background

Page 21

07 Usage

Page 23

Brand guidelines Incorrect Usage

Governance

Partnership Guidelines

Placement

Page 35

General Terms

Page 40

Co-branding

Page 37

Trademarks

Page 41

Partnerships

Page 43

Visual Design of your Website or Application

Page 43

Trade Dress

Page 44

Use Requirements and Terms

Page 44

Page 03

Brand guidelines

07 Usage

BRAND GUIDELINES

Brand Guidelines Brand guidelines

07 Usage INTRODUCTION

“

Our logo is our most valuable asset, that’s why we love it and are protective of it.

We’ve created this guide to help our customers, partners, vendors, and other third parties understand how to use Open360 Brand Features correctly.

You are permitted to use the Open360 name, logos, artwork, and other brand features only in accordance with these guidelines.

Page 07

Brand Guidelines Brand guidelines

07 Usage THE LOGO

“

Open360 Perigon

We have two primary logos to represent our brand. Please use them appropriately and exclusive of each other.

The Open360 Perigon This symbol is the most recognisable aspect of the brand. It embodies the core value of our identity. We have incorporated 360 degrees into a unique symbol denoting integrity, strength, and sophistication. For small collateral, please use this symbol instead of the wordmark.

The Perigon may be used as an artistic accessory element in conjunction with the Wordmark.

Minimum height = 20px

Open360 Wordmark

The Open360 Wordmark The Wordmark has been designed for clarity and simplicity. It can be used where an appropriate amount of space is available to display the full Wordmark.

Minimum height = 20px

Page 09

Brand Guidelines

SPACING

Brand guidelines

07 Usage

“

To ensure that the logo always has the greatest impact, it is important to provide an area of clear space around it. This prevents any other graphic elements from interfering with the legibility of our logo.

X = Width of the Perigon X 1/4

X 1/4

Please ensure that both our logos at all times have the clear space specified here.

Perigon The distance marked x represents the width of the Perigon. There needs to be a clear space measuring at least 1/4 the width of the Perigon around it.

Wordmark The distance marked x represents the height of the wordmark. The clear space surrounding the wordmark needs to be 1/3 the height of it.

The formula shown on the right hand side of this page is applicable to all sizes of logo reproduction.

X 1/4

X

X 1/4

X = Height of the Wordmark X 1/3

X 1/3

X

X 1/3

X 1/3

Page 11

Brand Guidelines

LOGO VARIANTS

Brand guidelines

07 Usage

“

We’ve created the following three variants of the logo and request you to use them appropriately.

Open360 Perigon Full colour

Gradient

Inverse

Gradient

Inverse

Use the full colour logo on a white background.

On a photograph or dark background, the gradient version of the logo or the inverse version can be used.

Open360 Wordmark Full colour

Page 13

Brand Guidelines

TYPOGRAPHY

Brand guidelines

07 Usage

“

Typography is an essential element that impacts the viewer’s perception of the brand.

Logo text / Open

Gilroy Light

Gilroy Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

The font Gilroy is used in our wordmark while we recommend using Freight Sans for our product names to reflect our unique identity.

abcdefghijklmnopqrstuvwxyz

Freight Sans is a simple, modern font with a humanist approach and is perfect for representing our brand voice.

Logo text / 360

1234567890!@#$%&*!?

1234567890!@#$%&*!?

Gilroy ExtraBold

Gilroy ExtraBold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*!?

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*!?

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b/ Product cdefg hijklmnopqrstuvwxyz Logo text name 1234567890!@#$%&*!?

FreightSans Pro Medium

FreightSans Pro Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&*!?

1234567890!@#$%&*!?

Page 15

Brand Guidelines

COLOURS

Brand guidelines

07 Usage

“

Colours convey meaning on both a conscious and a sub-conscious level. They are a vital representation of the brand’s identity.

Hence, our colours are as important to us as the logo itself.

The Grey used in the wordmark adds solidarity and sophistication to the logo.

The Open360 Blue™ is our Primary brand colour and is a reflection of our unique personality.

The Light blue creates a feeling of trust and calm while the Deep blue has a more serious tone, it gives a sense of character and intelligence to our brand.

Primary colours

Secondary colours

Grey RGB 89, 106, 133 CMYK 71, 55, 32, 9 HEX #596a85

100% RGB 36, 65, 91 CMYK 91, 71, 42, 31 HEX #24415b

Open360 Blue™ RGB 60, 131, 215 CMYK 74, 44, 0, 0 HEX #3c83d7

50% RGB 146, 159, 172 CMYK 46, 31, 25, 0 HEX #929fac

Light Blue RGB 86, 176, 230 CMYK 69, 16, 0, 0 HEX #56b0e6

10% RGB 235, 236, 239 CMYK 6, 4, 3, 0 HEX #ebecef

Deep Blue RGB 44, 101, 196 CMYK 83, 63, 0, 0 HEX #2c65c4

Page 17

Brand Guidelines

LOGO SIZE

Brand guidelines

07 Usage

“

Open360 Perigon

The logo is a key component of our visual identity framework that helps our audience identify us.

The logo must always be used in standard texture, standard gradient, or white only.

Our Primary logos must always have a minimum height of 20px. The Perigon must be at an equal height as that of the social icons. Whenever possible take our logo out of its container.

If a container is needed feel free to use either a rectangle with rounded edges, a square, or a circle (for Perigon only).

Full colour

Gradient

White

Minimum height = 20px

Minimum height = 20px

Minimum height = 20px

Textured Background

Gradient

White

Minimum height = 20px

Minimum height = 20px

Minimum height = 20px

Open360 Wordmark

Page 19

Brand guidelines

07 Usage

Brand Guidelines

BACKGROUND

Dark Background

Image Background

Dark Background

Image Background

Photo credits @dylandgillis

Light Background

We recommend using the Dark Grey from our Secondary Colour Palette as a dark background with the gradient version of the logo.

For all other dark and image backgrounds please use the white logo for clear legibility.

Open360 Wordmark Light Background

Photo credits @dylandgillis

“

We prefer our full colour logo to only be used on a white background for all the texture and details to be visible. Avoid using full colour logo on photographs unless the logo sits on a white area of the image.

Open360 Perigon

Page 21

Brand Guidelines

INCORRECT USAGE

Brand guidelines

07 Usage

“

Open360 Perigon

We have spent a lot of time and effort in carefully designing and perfecting our logo.

Please be careful not to alter, tweak, mutilate, or take any personal creative freedom that breaks the specific rules set out in this guide.

Do not modify the Open360 brand features or suggest sponsorship or endorsement by Open360 in a way that confuses Open360 with another brand.

Make sure you don’t use old versions or any other marks or logos to represent our brand or our products.

Do not overprint or obstruct any part of our brand features.

Do not add special effects

Do not add drop shadows

Do not add gradients

Do not change orientation

Do not change colour

open360 open360 open360 360 open360 open open360 open360 open360

Do not skew

Do not rotate

Do not stretch

Do not change facet patterns

Do not fill with cascade typography

Open360 Wordmark

Do not skew

Do not apply any other colour to the logo except for the primary blue

Do not stretch

Do not change text orientation

Do not add drop shadows

Do not add special effects

Do not rotate

Page 23

Brand guidelines

07 Usage

PRODUCT GUIDELINES

Product Guidelines Brand guidelines 07 Usage FREIGHT

“

X = Height of the Product Wordmark X 1/3

X 1/3

We’ve incorporated the colours orange and yellow for our Freight platform as orange stimulates optimism and creativity.

The primary colours of the freight platform are a representation of the dynamic nature of the freight industry.

X

Freight X 1/3

X 1/3

Primary colours

Secondary colours

Grey RGB 89, 106, 133 CMYK 71, 55, 32, 9 HEX #596a85

100% RGB 63, 20, 10 CMYK 46, 81, 80, 72 HEX #3f140a

Orange RGB 240, 134, 101 CMYK 2, 58, 62, 0 HEX #f08665

50% RGB 159, 138, 133 CMYK 39, 43, 43, 4 HEX #9f8a85

Light Orange RGB 245, 182, 112 CMYK 2, 32, 63, 0 HEX #f5b670

10% RGB 236, 232, 231 CMYK 6, 6, 6, 0 HEX #ece8e7

Deep Orange RGB 236, 78, 77 CMYK 1, 85, 69, 0 HEX #ec4e4d

Page 27

Product Guidelines Brand guidelines

07 Usage SERVICE DESK

“

X = Height of the Product Wordmark X 1/3

X 1/3

We’ve used shades of purple for Open360 Service Desk while retaining the grey for the Open wordmark which is consistent across all products of Open360.

X

Service Desk X 1/3

Purple evokes a feeling of wisdom, creativity and mystery while giving a sense of peace and calm which is representative of how we want our users to feel when they use our application.

X 1/3

Primary colours

Secondary colours

Grey RGB 89, 106, 133 CMYK 71, 55, 32, 9 HEX #596a85

100% RGB 53, 38, 63 CMYK 77, 83, 47, 50 HEX #35263f

Deep Purple RGB 135, 57, 172 CMYK 58, 87, 0, 0 HEX #8739ac

50% RGB 153, 147, 159 CMYK 43, 39, 29, 1 HEX #99939f

Purple RGB 157, 70, 172 CMYK 46, 84, 0, 0 HEX #9d46ac

10% RGB 235, 234, 236 CMYK 7, 5, 4, 0 HEX #ebeaec

Light purple RGB 162, 141, 213 CMYK 37, 46, 0, 0 HEX #a28dd5

Page 29

Product Guidelines Brand guidelines 07 Usage BILLING

“

The colour green is synonymous with wealth and prosperity, it is a perfect representation of our Billing platform. The light green evokes a feeling of freshness and growth while the dark green gives users a feeling of stability and balance.

X = Height of the Product Wordmark X 1/3

X 1/3

X

Billing X 1/3

X 1/3

Primary colours

Secondary colours

Grey RGB 89, 106, 133 CMYK 71, 55, 32, 9 HEX #596a85

100% RGB 75, 94, 88 CMYK 70, 48, 58, 28 HEX #4b5e58

Green RGB 88, 195, 166 CMYK 62, 0, 45, 0 HEX #58c3a6

50% RGB 164, 174, 171 CMYK 38, 24, 30, 0 HEX #a4aeab

Light Green RGB 140, 219, 171 CMYK 44, 0, 44, 0 HEX #8cdbab

10% RGB 236, 239, 239 CMYK 6, 3, 4, 0 HEX #ecefef

Deep Green RGB 42, 162, 140 CMYK 78, 14, 54, 1 HEX #2aa28c

Page 31

Brand guidelines

07 Usage

PARTNER GUIDELINES

Partner Guidelines Brand guidelines

07 Usage PLACEMENT

“

We love creating collaborative partnerships with organisations that share the same values as us.

We have developed these guidelines to outline recommended co-branding scenarios and how to best represent our logo in conjunction with yours.

Horizontal Placement

x

x

PARTNER

The Open360 Logo and the Partner Logo should always be placed horizontally and make sure the partner logo is center aligned with the Open360 Logo.

The space between the elements should be equal to the height of the Open360 logo.

x

PARTNER

x

Ensure that the partner logo is at an equal height as that of the Open360 logo at all times.

Our partnership lockups require us to show equal deference to our logo and the partnering company. To accomplish this, we require our logo to never be used in a vertical placement with another partner logo.

Page 35

Partner Guidelines Brand guidelines

07 Usage CO-BRANDING

“

Strategic Alliances A strategic alliance consists of two or more companies that are usually not in direct competition but have similar strategic views, or complimentary products, services or solutions that are directed towards the same target audience.

Platform Partners Our Platform Partners are partners that we've integrated into our ecosystem of products.

Strategic Alliances

x

x

Service Desk

x

PARTNER

x

x

PARTNER

x

PARTNER

x

PARTNER

x

PARTNER

x

Billing

Freight

Service Desk

Billing

Product Integrations

x

When partner logos are placed next to each other in a horizontal placement, the partner that leads the marketing in that context can place their logo on the left.

PARTNER

Platform Partners

Freight

Product Integrations Product Integrations span the relationships with partners who have integrated with a Product from our Product Suite. This example demonstrates how our Product Logo should appear with an Integrated partner.

x

x

Freight

Freight

Page 37

Brand guidelines

07 Usage

GOVERNANCE

General Terms a.

Open360 permits its customers, third-party developers, partners, and the media to use its name, trademarks, logos, web pages, screenshots, and other brand features and assets (as defined in General Terms section b.) only in limited circumstances and as specified in these guidelines. By using the Open360 brand features, you agree to adhere to these guidelines and specifically to the Use Requirements and Terms below. If you have a separate agreement with Open360 that addresses use of the Open360 brand features, that agreement shall govern your use of the Open360 brand features.

b.

The Open360 brand features and assets are the intellectual property of Open360 Pty Ltd and includes the Open360 name, wordmark, perigon, product wordmark variations, and any word, phrase, image, or other designation that identifies the source or origin of any Open360 products and services.

c.

List of registered trademarks: i.

d.

Open360

List of pending trademarks:

Page 40

i.

The Open360 wordmark

ii.

The Open360 perigon

iii.

The Open360 blue colour

Trademarks a.

iv. Markings

"Open360" text usage guidelines i.

The company name is "Open360 Pty Ltd".

ii.

Do:

1. For usage only within Australia, use the ® symbol on the most prominent use of the word Open360 (Open360®) and say "Open360 is a registered trademark of The Trustee for T I G TRUST" at the bottom of the page on which the Open360 text first appears.

1. When "Open360" is used, use as an adjective followed by a description of our services or products. iii. Do not: 1.

2. For international use, do not use the ® symbol.

At the bottom of the page on which the Open360 text first appears say "Open360 is a trademark and service mark of The Trustee for T I G TRUST, registered in Australia and in other countries."

Do not use "Open360" as a noun, verb, plural or possessive. An appropriate generic term must appear after the Open360 trademark the first time it appears in a printed piece, and as often as is reasonable after that.

2. Do not use the Open360 brand features in a way that suggests a common, descriptive or generic meaning.

3. Do not register a domain containing the word "Open360" or any variation thereof. Deliberate misspellings and transliterations are also not permitted.

4. Do not apply for a trademark that includes the word "Open360", our brand features, intellectual property, or any other words or brand features similar to our own.

5.

Do not use "Open360" or our other trademarks in connection with advertising (search engine or otherwise) without explicit approval from Open360.

3. On all marketing materials include a "Copyright 2021 Open360 Pty Ltd" marking in the footer, right justified, with a font size of at least 8 pts. b.

Brand features use guidelines i.

Download Open360 brand feature assets from https://www.open360.com/resources/media-kit

ii. Download Open360 Visual Identity Guidelines from https://www.open360.com/resources/media-kit

Page 41

iii.

1.

2.

Do not: Do not modify the Open360 brand features or use them in a confusing way, for example, suggesting sponsorship or endorsement by Open360, or in a way that confuses Open360 with another brand.

14.

Do not rotate our brand features.

15.

Do not stretch our brand features.

16.

Do not add patterns to our brand features.

Do not use any logos or similar imagery to represent Open360 other than the examples provided in the Open360 Visual Identity Guidelines.

17.

Do not fill our brand features with cascading typography.

18.

Do not stretch our brand features.

19.

Do not add drop shadows to our brand features.

20.

Do not apply any other colour to our brand features.

21.

Do not re-create our brand features using any other typeface.

22.

Do not change the transparency or opacity of the brand features.

23.

Do not re-arrange or shuffle the facet patterns in our brand features.

24.

No disparaging or objectional use is permitted.

3.

Do not use an Open360 brand feature as a substitute of your own – if you don’t have a logo, do not co-opt ours.

4.

Do not overprint or obstruct any part of our brand features.

5.

6.

Do not add special effects to any of our brand features, including animation.

Do not use old versions or any other marks or logos to represent our brand or products.

7.

Do not distribute or otherwise make available our brand features.

8.

Do not add special effects to our brand features.

9.

Do not add drop shadows to our brand features.

10.

c.

Screenshots i.

Screenshots of the Open360 product suite, products, services, and website are permitted for instructive, educational, or illustrative purposes.

Do not add gradients to our brand features.

ii.

Do not alter screenshots except for resizing.

11.

Do not change orientation of our brand features.

iii.

Do not include screenshots in your product user interface.

12.

Do not change colour of our brand features.

iv.

13.

Do not skew our brand features.

Do not use screenshots that contain third-party content without permission of the third party.

v.

Do not use screenshots that contain an image of an identifiable individual or other personally identifiable information.

Page 42

Partnerships

Visual design of your website or application

a. Strategic Alliances

a.

When designing your own website, we encourage you to be yourself. But please do not copy or imitate the look and feel of Open360 products or sites. Doing so may create user confusion or imply endorsement from Open360.

b.

Please do not use, display, mirror or frame (including in meta-tags or hidden text) Open360 websites, or any individual element of Open360 websites, or any other Open360 brand features and assets, or the layout and design of any page or form contained on a page.

c.

If utilising the Open360 API to support your service or application, you must avoid suggesting your service or application is produced or supported by Open360. If we believe ambiguity exists, we may request that you state clearly that your service is "not created by, affiliated with, or supported by Open360 Pty Ltd".

i.

A strategic alliance consists of two companies that are usually not in direct competition but have similar strategic views, or complimentary products, services, or solutions that are directed towards the same target audience.

b. Platform Partners i.

Our Platform Partners are partners that we have integrated into the Open360 Product Suite.

c. Product Integrations i.

Product Integrations are the relationships with partners who have integrated one or more products from within the Open360 Product Suite into their own product or service.

i.

If we ask you to include such a message on your page, you must ensure that it is displayed on the initial page load and is clearly visible on either a dark or light background. Text should be a minimum of 15pt. and a minimum of 80% opacity in black or white or in colour.

Page 43

Trade Dress

Use requirements and terms

a.

a.

Any use of Open360 brand features and assets must conform to these guidelines.

b.

These guidelines may be modified at any time. Use of the Open360 brand features and assets constitutes consent to any modifications of these guidelines.

c.

Open360 has sole discretion in determining if use of the Open360 brand features or assets violate these guidelines.

d.

Termination: Open360 may ask that you stop using the brand features or assets at any time. In the event of termination, use of brand features or assets must stop within a reasonable period from the date of the request, and in all cases no more than 7 days from the date of the request.

e.

Reservation of Rights: Open360 is the owner of all rights and intellectual property in the brand features and reserves all rights save the limited license granted here. Use of the brand features pursuant to this license shall not be construed as limiting the rights of Open360 in the brand features.

f.

OPEN360 DISCLAIMS ANY WARRANTIES THAT MAY BE EXPRESSED OR IMPLIED BY LAW REGARDING THE OPEN360 BRAND FEATURES (TO THE EXTENT PERMITTED BY LAW), INCLUDING WARRANTIES AGAINST INFRINGEMENT.

g.

Contact us (at brand@open360.com) to request use of brand features or assets in a manner inconsistent with the guidelines or for any questions.

Do not use or imitate the distinctive "look and feel" of Open360 or other identifiable and unique visual elements of the Open360 brand features and assets, Open360 software, or the www.open360.com website, including (but not limited to) the colour combinations, graphics, sounds, icons, typefaces, or other stylisation.

Page 44

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