Ben Ganje + Partners / Listing Presentation

YOU R GU IDE T O A SUCCESSFU L SA LE

Hello.

Selling a property is an emotional process. We understand that your home

is part of who you are and the life experiences that happen in and around it. It’s about closing old doors and opening new ones and at Ben Ganje + Partners we understand our client’s expectations by handling every step of the marketing process with the utmost integrity, professionalism and attention you deserve. Our three-phase listing process has successfully proven to sell properties quickly and at their optimum selling price which is why Ben Ganje + Partners has been the No.1 Lakes Sotheby’s sales group since 2014.

HOW

WE R ANK

No.1

SI G NIFI CA N T SA LE S IN 2 017

LAKES SOTHEBY’S SALES GROUP RANKING SINCE 2014

4640 Vincent Avenue S, Minneapolis

No.12

$1.05M Represented Seller REAL TRENDS RANKING OF TEAMS BY VOLUME IN MN FOR 2017

4608 Casco Avenue, Edina $1.99M Represented Seller

30

4125 Upton Avenue S, Minneapolis

AVERAGE DAYS ON THE MARKET

$1.87M Represented Seller 5019 Arden Avenue, Edina

18.4%

$1.24M Represented Seller PERCENTAGE CHANGE IN TOTAL CLOSED SALES IN DOLLARS 1782 Knox Avenue S, Minneapolis, $1.12M Represented Seller

$80,912,701 93

5717 York Avenue S, Edina

TOTAL SALES VOLUME

$1M Represented Seller 4133 Upton Avenue S, Minneapolis $1.81M Represented Seller

BUYERS REPRESENTED

4751 Fremont Avenue S, Minneapolis $1.16M Represented Seller

73 $496,397

SELLERS REPRESENTED

1204 Kenwood Parkway, #1, Minneapolis $1.49M Represented Seller 735 Osceola Avenue, Saint Paul

AVERAGE SALES PRICE

$1.55M Represented Seller

LAKES

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We believe strongly that a properly detailed and executed marketing and sale plan achieves the best results for you. The following series of specific actions are divided into three phases, describing what we do to evaluate, prepare, market, negotiate and sell your property for its optimum price.

OUR

SELLING PROCESS

01 PH A SE

INITIAL MEE TIN G

- Improvements, alterations, staging

LEARNING YOUR OBJECTIVES

- Photography

• The property: features, details and history

- Print, media, online marketing

• The market: Important questions

• Documentation

• Making a plan to move forward

- Documents, plans, inspections, surveys, title - Disclosures

P OSITIO NIN G

• Monitoring changes in the marketplace

EXPECTATIONS, TIMING, PRICE, COMPS • Review of general market

FEE STRU CT U RE

- Market trends and recent market history

• Listing fee 6%. Ben Ganje will pay out 2.7% to

- Near-term expectations

the agent that will represent the buyer.

- Seasonal considerations

• Commission shall be reduced to 5% if

• Review of specific market

Ben Ganje represents the buyer

- Assessing inventory

• All upfront marketing costs including design

- Assessing competition

consultation, photos, brochures and ads will

- Demand for property

be paid for by Ben Ganje.

- Property marketing periods - Listing price to sale price ratios • Review of subject property - Distinguishing characteristics

LISTEN

LEARN

PLAN

- Preparations - List price and listing term PREPAR ATIO NS GETTING READY • Review of the plan • Marketing preparations

LAKES

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02 PH A SE

INTRO D U CIN G THE PRO PERT Y

• Demonstrating opportunity

A PROPER FIRST IMPRESSION

• Gathering client response

• Networking

INTRODUCE

MARKET

SHOW

• Current buyers

CRE ATIN G & M O NITO RIN G INTEREST

• Announcements

A CRITICAL RESPONSIBILITY

• Print, brochure, internet and mailing exposure

• Marketing

• Strategic public relations exposure

• Networking: making sure all parties are aware of

• Private preview

the offering

- Market trends and recent market history

• Broker open

• Monitoring feedback

• Open houses/ private views

MARK E TIN G PHASE

CO M M U NICATIN G WITH YO U

OUR COMPETITIVE ADVANTAGE

KEEPING YOU INFORMED ALONG THE WAY

• Networking

• Establishing a method and an interval

• Public relations opportunities

• Communicating marketing efforts

• Brochure distribution

• Communicating activity

• Print advertising

• Market activity: when other properties sell

• Internet marketing

• Changes in the competition

• Targeted mailings

• Your needs: changes in the sale process

SH OWIN G THE PRO PERT Y

ADJ USTMENTS

HOW THE PROCESS IMPACTS THE RESULT

CHANGES IN THE MARKET, CHANGES IN OUR PLAN

• Creating the proper first impression

• Expectations: when circumstances change

• Assessing and engaging the prospect

• Shifts in the market

• Highlighting property features

• Revising our plan

• Differentiation

• Moving forward

• Answering questions/ handling objections: Creating value LAKES

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03

PH A SE­­

NEGOTIATIN G O FFERS

• Your closing statement

WHERE EXPERIENCE COUNTS

• Post-closing details

• Communicating before the offer is received • Attracting the right offer

THE F U T U RE

• Qualifying the prospects

LAKES SOTHEBY’S INTERNATIONAL

• Multiple offer situations

REALTY IS THERE FOR YOU

• Pitfalls in a proposed offer: preventing

• Understanding your future needs

future problems

• Keeping you informed

• Protecting you

• A Resource for the future

- Managing expectations - Positioning you to win O FFER ACCEP TAN CE TO CLOSE EXECUTING THE CONTRACT • Creating a timeline • Managing the contract: our duties and your responsibilities • Service providers • Inspections • Disclosures

NEGOTIATE

• Additional negotiations (repair items) • Removal of contingencies

CLOSE

• Preparing to close

MOVE

THE CLOSIN G

• Final details

THE DAY YOU HAVE BEEN WAITING FOR • Transitioning you from this property LAKES

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YOU’R E GETTING

MOR E

PROPERTY MARKETING ASSETS

VR WALK TROUGH

VIDEO

Leveraging some of the latest technology,

With properties beginning to be sold unseen

we are able to give clients a chance to

through the increased use of video, this is

virtually walk through new homes and

the new “curb appeal.” Using state of the

projects before they are completed. We are

art technology, we partner with the best in

excited to be able to offer our clients this rich

the industry to flawlessly execute this piece

online experience.

featuring your home and telling its story.

BROCHURES

PHOTOGRAPH Y

A key marketing tool, we create oversized

Working with the best in the business, we hire

luxury postcard type print pieces that

professional photographers to capture the

feature a combination of your beautifully

right images that best represent your home.

photographed home and key selling points

These photos are used in our multi-media

and features. These are effective tangible

approach to effectively market and sell your

take-aways for qualified buyers.

property on hundreds of our network websites as well as printed pieces.

STAGING Sellers are rewarded with higher returns when they stage their home. Before putting your house on the market, we will strengthen your buyer reception with complimentary staging

analysis

and

recommended

enhancements.

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Bloomberg Terminal Subscribers including banks,

ONLINE

The Wall Street Journal digital network receives

brokerages, hedge funds, government agencies

25 million monthly visitors to the U.S. edition, 3.1

and other arms of the financial industry. Readers

million monthly visitors to Europe and 4.8 million

are ultra-affluent and influential; they take the lead

to Asia. All three editions have dedicated real

in decision-making and are among the first to buy

estate channels with focused editorial relevant

new products or services. Market readers are

to location and serves more than 900,000

professional global citizens who live the ultimate

Sotheby’s International Realty network listing

luxury lifestyle driven by their discerning tastes and

views per month.

exclusive experiences. Our cooperative advertising opportunities are full-page, color advertisements

DISTRIBUTION

distributed to either the domestic circulation or the The New York Times receives over 30 million

international circulation.

unique visitors each month and 1.27 million of those visitors worldwide go to the NYTimes.

& PRINT MEDIA PARTNERS

com/realestate section every month. More than

Our

collaboration

includes

EXCLUSIVE

30 million Sotheby’s International Realty network

OWNERSHIP positions on AD.com’s home page,

listings are displayed in search results annually.

the Estates For Sale Section and DesignFile, which

International New York Times (formerly the

experienced a stellar reception upon its late 2013

International Herald Tribune), INYT.com, is the

launch. Highly-visible digital exposure points

global edition of The New York Times and includes

as well as social media efforts that have been

the “Great Homes and Destinations” real estate

closely aligned with AD’s editorial calendar will run

section, providing a global property search tool,

throughout the year. Together, this multi-platform

featured lifestyle as well as destination content

approach provides year-long exposure leveraging

and articles that discuss great places to live

new innovative ad units, optimized technology and

worldwide.

a richer content experience to properly position the listings represented by our network to the most inspirational home enthusiasts worldwide and

Bloomberg Markets is the highly read magazine

deliver 14 million media impressions throughout

of the “Global Financial Elite,” serving 96% of

the year.

YAHOO! REAL ESTATE

that helps consumers search for homes for sale,

artists, private collections, and highlights

Zillow now powers Yahoo! Real Estate— one of

trends, neighborhood insights and other real

from the latest auctions, At Auctions provides

the nation’s top real estate classified websites

estate information directly from hundreds of

unparalleled access to luxury real estate buyers,

for consumer traffic, driving millions of visits.

thousands of real estate broker websites.

globally. Distribution: Available for purchase and distributed exclusively to 25,000 active

HOME FINDER

JAMES EDITION

With 3,000,000+ property listings, homefinder.

James Edition is the world’s first marketplace

com provides a full snapshot of the local market

to span across product categories and offer

to home buyers and sellers, while delivering

high-end items from dealers across the world.

online advertising solutions to agents and

Their cutting-edge technology lets consumers

brokers with powerful results.

find and compare listings from submariners to

Sotheby’s Auction House clientele.

luxury real estate. The site reaches more than HOMES.COM

500,000 potential buyers from 113 countries

Search over 3 million homes for sale or rent on

each month.

Homes.com including new homes, apartments for rent, homes for rent, condos, townhouses

ART & HOME

and more. As well, Homes.com provides a

Each issue is assembled in regional editions—

wealth of real estate information to help you

allowing you to geographically target advertising

learn more about finding the perfect home.

and property searches. Exclusive to the listings of Sotheby’s International Realty’s agents.

ZILLOW.COM

Distribution:

Zillow and Yahoo! Real Estate have joined forces

including The Wall Street Journal inserts, and

to create one of the largest real estate networks

additional local vehicles. Master Editions are

on the web and mobile, The Zillow network. The

inserted in the issues of Sotheby’s At Auction.

High-profile

media

channels

combined network draws millions of visitors.

SOTHEBY’S TRULIA.COM

The exclusive magazine for the world’s leading

Trulia is a residential real estate search engine

collectors and connoisseurs of fine art. Featuring LAKES

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WHO’S WOR KING FOR YOU?

Experiences Shared “Ben Ganje has helped me purchase 2 properties. He is excellent. His understanding of the market, Minneapolis neighborhoods and what his buyer is looking for is second to none!

Thanks once again for your help Ben!” — Joseph / Minneapolis / H H H H H

“Ben has been our trusted agent for many years. It’s difficult to get 5 stars from us and Ben and his team deserve it! We recently partnered with Ben during the buying and selling process and he represented us fully from start to finish. He helped us make strategic decisions that were best for us which resulted in a longer process (and more work) for Ben. If you are looking to build a house, be sure to contact Ben as he has the knowledge and experience during the complex process. Ben also knows the right areas to live in for each city. We couldn’t be more happy with our experiences and you will feel the same if you enlist Ben to be your agent!”

— Brooks / Edina / H H H H H

Ben Ganje Throughout the years, Ben Ganje has developed strong

negotiation

skills,

a

comprehensive

understanding of key metrics relating to each transaction

and

knowledge

of

niche

market

“Ben and his team are the best in the business! As an out of state owner, Ben was extremely easy to work with. Most importantly, he was timely in his communication and upfront about market conditions and pricing. Ben and Nikki sold my condo within one week of hitting the market.”

— Peter / Minneapolis / H H H H H

“Ben has listed and recently sold two properties for us. We interviewed several Realtors and knew Ben was the one. Indeed, he was! He is extremely current with industry trends and the marketplace. His zest for making it happen, his honesty, integrity and negotiation skills are way

conditions. Ben partnered with Lakes Sotheby’s

above par. Each of our transactions were seamless from the start all the way through closing.

International Realty to provide a powerful marketing,

Even when a couple of hurdles had to be crossed, Ben had a plan and worked the plan. Nikki,

technology and relocation support system that is

too, was amazing. Both are super responsive, make it happen people. Thanks Ben and Nikki!”

leveraged to ensure that every one of his clients gets

— Paula / Minneapolis / H H H H H

the level of service and attention they deserve.

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Experiences Shared “My wife and I worked with Erin over the spring of 17’. We had seen a few houses on our own, and a few houses with a prior Realtor, with no success. We were referred to Erin and instantly noticed the difference when working with Erin. She is very professional, honest, and we always felt that she genuinely had our best interest as her top priority. We were trying to purchase a home in a very competitive neighborhood and I KNOW we would not have been able to purchase the house we did without the extra hours Erin put in to solidify our offer and negotiate with the seller. Erin is a serious Realtor whose extra work and effort is palpable, and I have nothing but the highest recommendation of Erin for anyone looking to purchase a home.”

— LH / Minneapolis / H H H H H

“We were extremely pleased with our experience with Erin. She was great to work with on everything from the initial consultation to closing day. Her local knowledge and expertise along with her responsiveness and flexibility made the search quick and easy. We definitely plan to use

Erin Habedank Erin Habedank has focused her career in the Minneapolis market and surrounding areas. She is passionate and knowledgeable about the ever

Erin again in the future!” — TM / Minneapolis / H H H H H

“Erin was absolutely phenomenal. Never any pressure tactics. Extremely knowledgeable. Super friendly and personable. The insights that she gave on each property that I selected, as well as those that she suggested, proved to me that she was not driven by the sale. She was driven by the desire to put me in a place where I would be most happy while still making the best use of my money from an investment standpoint. When the time came, there were multiple

changing market dynamics giving her clients

parties interested in the same property. I got the property because Erin developed a smart

insight into the trends shaping our market niche in

bidding strategy that virtually ensured I would win but without overpaying. Today I closed on

the industry. Erin guides our Buyer clients who are

that home, my first home, and she was right next to me for every moment of it, sharing in the

looking to gain insight about the real estate market

excitement and happiness. I can’t say enough great things about her. If I buy 100 homes in my

and ultimately make a move.

life, Erin can count on 100 closes!” — RT / Minneapolis / H H H H H

Experiences Shared “My husband and I worked with Lauren to purchase our first home and cannot say enough good things about her. Lauren is knowledgeable, approachable, personable, endlessly patient, and incredibly generous with her time. She answered every question and paid attention to every detail so the process was as seamless and clear as possible. Buying a home that matched our wants and needs was difficult, but working with Lauren made it as painless and straightforward as possible. We highly recommend her.”

— Andy and Sarah / Minneapolis / H H H H H

“We’ve had the fortunate experience of working with Lauren both on the buying side and the selling side within the last few years. As is pretty standard in the process of buying/selling a home, we faced a few hurdles and challenges through the process. Lauren’s expertise, work ethic, and dedication to us is easily the gold standard. At every turn, she armed us with the information we needed, was our advocate every step of the way and helped generate outcomes

Lauren Hedelson

that were highly favorable. We highly recommend Lauren and her team at Sotheby’s.”

— Brianne and Austin / Minneapolis / H H H H H

Lauren Hedelson is focused on providing unparalleled

service to all of our clients throughout the buying and selling process. Her endearing honesty and friendly professionalism leave her clients feeling a profound sense of confidence and satisfaction. She enjoys a challenge and goes above and beyond which directly shows in the work she does for her clients.

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Thank you for your consideration of Ben Ganje + Partners. We look forward to helping you achieve your real estate goals for you and the ones in your life, for today and for the future.

PREFERRED VENDORS We are looking forward to working with you. To ensure a smooth transaction, we want to provide contact information for all the individuals that you may be working with through this process.

STAGER FIX Design Haus Laurie Fleming, Owner/Designer / 612.09.9887 / Laurie@FixDesignHaus.com Stacy Johnson, Designer / 612.419.5807 / Stacy@FixDesignHaus.com Fix Design Haus.com INSPECTOR Structure Tech / 952.915.6466 / StructureTech1.com AmeriSpec / 952.854.5110 / Amerispec.com

3217L Galleria Edina, MN 55435 612.460.5368 YourUrbanLife.com

TITLE COMPANY Title Nexus 500 Washington Ave S Suite 1035 Minneapolis, Depot Office Center Deena Cole, Manager / 612.455.2580 x104 / Deena@titlenexus.com Tim Rayford, Closing Coordinator / 612.455.2580 x105 / Tim@titlenexus.com PAINTER Varsity Painters / 952.938.3886 / varsitypainters.com Michael Neitzel / 651.442.2500 CONTRACTOR Reza Vedadi / 612.618.6403 / rezavedadi@yahoo.com CLEANING SERVICES Grime Fighters Cleaning / Ann Hovland / 651.335.1071 Ali Clar’s Cleaning / Ali Linderman / 651.260.1544 / ali.clar0629@gmail.com PREFERRED FLOOR RESTORATION Dave’s Floor Sanding / 763.784.3000 Rhodes Hardwood / Dustin Rhodes / 612.839.6514 / rhodeshardwoodflooring.com