Hancock Group Listing Presentation

MARKETIN G YO UR LISTI N G

THE

HANCOCK MISSION

We will always pursue the most relevant information and cutting edge technology to guide our clients through the home selling and buying process with integrity, reliability, and professionalism.

We strive to represent the very best of the industry by offering a unique and effective marketing suite alongside excellent negotiation skills and a refined sales process.

WHAT CAN OUR TEAM

DO FOR YOU?

We consider ourselves advisors and are ready to assist you with all of your real estate needs.

• Our approach is innovative, relevant, fresh, and creative.

• Through our education, experience, and some of the best real estate coaching available in the world, we have developed a marketing approach that ensures a pleasant AND successful experience for buyers and sellers. Through the identification and control of pre-market and post-market variables we can earn you up to 18% more for your home.

• We have partnered with a skilled home stager and will help you prepare your home for the market.

• We can help you with referrals to lenders, inspectors, contractors, insurance agents, warranty options, property management and more.

• We review overall market conditions and comparable properties to help you determine a fair asking price, as well as, a fair offer.

• As skilled negotiators, we work hard protect your bottom line and get you the best price possible for your home.

• We keep current with market conditions, lender requirements and buyer assistance programs.

• We manage the sale from beginning to closing table, to ensure your experience is an enjoyable one.

• After closing, you can count on us to be there if you have any thoughts, questions or concerns; we are your real estate advisors for life!

• Our primary business goal is to make this an exceptional experience for you.

THE STRATEGY

1.

PRE-LIST NETWORKING AND “COMING SOON”

LISTING PROGRAM THE GOAL: Build demand and anticipation for your listing before it hits the market.

WHY DO WE DO IT? Because people want what they can’t have.

HOW DO WE DO IT? • The minute we’ve made an agreement to work together, we will begin networking your listing to thousands of agents in our network.

• We will create “Coming Soon” listings on Zillow, Truila, and other popular websites.

• We will have a sign installed in your yard that says “Coming Soon”.

• We will email details about your listing to our database.

• The info we send will include data about your home such as price and square feet and one photo of the front of the home. We want to build anticipation so photos will be held until our formal listing day.

THE STRATEGY

2.

PRE-LIST HOME PREPARATION CONSULTATION THE GOAL: To work together to transform your home into a sanctuary for prospective buyers.

WHY DO WE DO IT? Because small and meaningful changes can make a world of a difference to a buyer and help a home sell twice as fast.

HOW DO WE DO IT? • You will receive a preliminary home preparation checklist when you decide to list with us.

• You will receive a 1-hour meeting with a professional Home Preparation Expert, all expenses paid by us.

They will walk through your home with you and give you meaningful home preparation tips as well as a written report with pictures.

THE STRATEGY

3.

LEVERAGE REAL ESTATE WEBSITES

THE GOAL: Capitalize on all online traffic by highlighting your listing above others.

WHY DO WE DO IT? Because 98% of home buyers are starting their search online. We want YOUR home to be the one that prompts them to pick up the phone.

HOW DO WE DO IT? • Your home will be featured AND highlighted on Zillow and Trulia, the top real estate websites.

• I am a Zillow Platinum Premier agent, which means we invest in additional advertising on Zillow to attract more buyers to your home. Zillow is the #1 Real Estate website in the world.

THE STRATEGY

4.

CREATE THE MOST APPEALING LISTING POSSIBLE

THE GOAL: Make your listing look so attractive to potential buyers, they won’t be able to stay away.

WHY DO WE DO IT? Because homes presented in a professional manner get more showings, sell faster, and sell for more money.

HOW DO WE DO IT? • We are partnered with some of the best Real Estate Photographers in the industry. Every listing will get a suite of professional photos.

• We offer additional photos through a virtual tour, so buyers can get the “whole picture”.

• We offer panoramic images to highlight the best spaces and features of your home.

• We ask our photographer to capture the extra features you love. This could include your yard, your neighborhood, amenities, and other items that may attract potential buyers.

THE STRATEGY

5.

LEVERAGE SOCIAL MEDIA AND GOOGLE

THE GOAL: Get your listing in front of every relevant buyer in the market.

WHY DO WE DO IT? Because the power of the internet has changed the way people buy real estate.

HOW DO WE DO IT? • Pull Strategy: We own SearchMinnesotaHomesforSale.com, which is search engine optimized and gathers a large amount of information from relevant buyers in your area. Through this powerful tool, we have gathered a database containing thousands of names, and are able to filter and select buyers who might be interested in your property. • Push Strategy: Each and every listing will receive a YouTube video and will received paid promotion on Facebook.

THE STRATEGY

6.

CONTINUED PROMOTION & PERFECTION OF YOUR LISTING THE GOAL: Keep your Listing “Top-of-Mind” After our Launch Date WHY DO WE DO IT? To make sure we are capturing new buyers who enter the market place and constantly improving our listing.

HOW DO WE DO IT? • We will rearrange photos for your listing bi-weekly to refresh it on over 20,000 websites.

• Networking of your listing at Weekly Sales Meetings • E-Flyers to Database of Realtors, Sphere, and Past/ Present Clients • Following up with agents who have shown your property to gather meaningful feedback - What did the buyer like and dislike about the property?

- Is there anything we could do to make the property your buyer’s first choice?

- Is there anything we can do to make the listing more appealing to potential buyers?

WHAT’S NEXT? Last year, using our detailed marketing plan, our listings sold 36% faster than the industry average. Once we receive an offer on your home, it is our responsibility to go to work to negotiate for you, always protecting your bottom line, promoting your best interests, and getting the most money possible for your property. Once we have accepted an

offer, we will continue to manage every aspect of your sale. We will coordinate and negotiate the home inspection, stay up to date on your buyer’s home loan progress, order your title work, arrange the closing, and even help you get your utilities shut off!

Sit back and relax, your transaction is in the best possible hands.

HANCOCK GROUP RESUME INTRODUCTION

The Hancock Group is owned and operated by Jay and Samantha Hancock and is comprised of an exceptional group of real estate agents, transaction managers, and loan officers. Our primary area of focus is the West and Southwest Minneapolis area, however we have sold homes all over the entire state of Minnesota and are adaptable enough to help clients regardless of their location.

SAMANTHA M. HANCOCK TEAM LEAD / REALTOR

HANCOCK REAL ESTATE GROUP PN: 612.819.4696 Samantha@TheHancockTeam.com SearchMinnesotaHomesforSale.com SamanthaHancock.com

The Hancock Group is a regionally ranked, top producing RE/MAX team, selling over 100 homes annually and experiencing incredible continued growth thanks to our results-driven approach and purposeful emphasis on creating an exceptional client experience.

AWARDS & ACCOLADES:

• RE/MAX 100% Club, Platinum Club, and Chairman’s Club award recipients • RE/MAX Hall of Fame • RE/MAX Top Regional Teams Award • Zillow 5 Star Agent • Luxury Home Marketing Experts • New Construction Experts

MISSION STATEMENT

To earn lifelong clients and relationships through exemplary service, exceptional results, and authentic interest in our client’s goals. To always conduct business with integrity and sincerity, so our clients are eager to recommend us to their friends and family.

THE TEAM

The Hancock Real estate group currently consists of 5 licensed Real Estate agents, a full time Client Care Coordinator, and a Marketing Administrator. We also have strategic partnerships with loan officers, title companies, and other industry experts.

WE OFFER THE FOLLOWING SERVICES

• Seller Representation for a home sale • Buyer Representation for a new home purchase • Luxury home marketing • New Construction Consulting • Contract Review and Negotiation • Raw Land Purchase • Commercial Property Representation

THE HANCOCK TEAM JAY HANCOCK - REALTOR

Jay Hancock brings energy, enthusiasm, and tough negotiation skills to every real estate transaction. His background as a small business owner and collegiate athlete gives his clients an upper hand and ensures every sale is handled with professionalism and care. Because of his indepth understanding of business and marketing, Jay currently leads our team’s luxury home sales division. He is exceptional at marketing homes in the upper bracket and currently ranks amongst the top 1% of real estate agents nation wide. With that being said, Jay is able to service clients in all price brackets and life phases.

Jay@TheHancockTeam.com / 612.916.0245

MICHAEL HALL - REALTOR

Mike is a force in the real estate world, combining excellent negotiation skills with strategic marketing and an “always available” mentality. His background as a small business owner ensures he has a thorough understanding of the very best marketing channels to pursue as well as the business savvy to understand and accomplish his client’s financial needs in addition to their personal goals. Because of this, his clients experience amazing results when both selling, buying and building new homes. In his spare time, Michael is an avid disc golfer and enjoys spending time with family.

Mike@TheHancockTeam.com / 612.968.3099

MATTHEW TUREK - REALTOR

Matt Turek is a local agent who has lived in the West Metro, having graduated from Waconia High School, as well as purchased homes in the area. Matt prides himself on customer service, and makes it a point to personalize the home purchase process. Matt works around the clock to ensure a smooth transaction, and operates and communicates with the highest degree of integrity. Matt ensures that clients have a unique and fun experience. In his spare time, Matt enjoys being active outdoors with his wife & two kids.

Matt@TheHancockTeam.com / 952.454.4617

JILAYNA ARCOREN - REALTOR

Jilayna’s background in sales and quality assurance, along with her love of working with people, serve as the foundation for her ability to get the deal done. She focuses on communication and attention to detail to ensure her client’s needs are fulfilled. Her personal experience as a home buyer/seller allows her to step into your shoes and become your personal Real Estate advocate throughout the buying or selling process.

Jilayna@TheHancockTeam.com / 612.756.2283

THE HANCOCK TEAM RYAN UGSTAD - CLIENT CARE COORDINATOR

Ryan is the Client Care Coordinator for the Hancock Group. Her job is to ensure an amazing experience for each and every client we serve from the initial greeting to the closing table. Ryan’s expertise with the transaction documentation, attention to detail, and resourcefulness make her an irreplaceable asset to you every step of the way.

Ryan@TheHancockTeam.com / 612.702.4340

JOHN HALL - MARKETING ASSISTANT

As the Hancock Group’s marketing extraordinaire, John is responsible for making sure all of our listings get as much exposure as possible, exhausting all social media, digital, and print advertising options for each Hancock Group listing. John is also in charge of executing our premarketing efforts!

John@TheHancockTeam.com / 952.253.5635

KEN RIFE - SENIOR LOAN CONSULTANT

The Hancock Group only partners with the best in order to ensure a top end experience for their clients. As a top lending professional in the region, Ken brings all those things and more to the table for our clients. His energetic, expert and transparent approach to financing is what sets him apart from so many others in his industry. Ken’s practice is set in the State of Minnesota only so you know you will get the expert and individualized service you need in a purchase or refinance transaction. Ken takes no days off when it comes to your financing and is available WHENEVER you need him!

651.272.7232 / NMLS number 784496

REVIEW:

Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

CLOSED PURCHASE LOAN. Amazing to work with, Ken was always quick to respond, very knowledgeable, and clearly there to support us. We had been first time home-buyers and having Ken on our side was a blessing. I know that if I ever look to buy and sell again, Ken will be the first person I call. I recommend that if you are serious just give Ken a call and talk to him, even if you don’t go with him you will leave the conversation feeling more confident in your new adventure!

REVIEWS SAMANTHA M. HANCOCK - REALTOR Sold a home in 2016 in Waconia, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

Samantha was kind, hard working, and went above and beyond to find us the perfect home! We knew we were in good hands from the beginning. It is obvious that this is her passion and she will do anything for her clients. We are so happy with our new dream home and would definitely refer our friends and family. Thank you!

SAMANTHA M. HANCOCK - REALTOR Sold a Single Family home in 2016 for approximately $750K in Plymouth, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

We had a wonderful experience selling our home in Plymouth MN. Samantha has a great team of individuals, from staging all the way to closing. When you work with Samantha, you work with her entire team. Once again, thank you for all you did to get our home sold in 34 days.

SAMANTHA M. HANCOCK - REALTOR Sold a Single Family home in 2016 in Victoria, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

I typically don’t take the time to write reviews but, I felt compelled to write this due to my recent experience with Samantha. She was extremely knowledgeable about the process and had excellent tips on getting our home ready to be put on the market. We were back and forth on which city we wanted and what type of house we wanted to live in. She was so patient with us through it all! Overall, it was the best experience that I could have asked for and she surpassed my expectations.

REVIEWS JAY HANCOCK - REALTOR Sold a Single Family home in 2016 in Waconia, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

I recently listed my home with Jay Hancock and was very pleased. Jay and the Hancock group were very thorough and helped me on each step of the selling process. They have a excellent knowledge of the local market and my home sold for 98% of the list price. When needed, they provided referrals to other professionals to help me get my home ready to go on the market. Their sharp negotiating skills really helped to get a price that felt right to me. Based on my experience, I would highly recommend Jay and the Hancock Group!

JAY HANCOCK - REALTOR Bought a Single Family home in 2016 for approximately $350K in Farmington, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

We can not thank Jay Hancock and the Hancock Team enough! Knowledgeable, professional, fun and worry-free is the best way to describe our experience working with this team. The price range we were looking at was not high but we were treated like million dollar clients! Jay and his team handled every detail so efficiently and they also set us up with a great finance team that was just as spectacular! Our phone calls never went to voice mail. He answered every call, even on Sundays and Father’s Day.

JAY HANCOCK - REALTOR Showed home in 2016 in Barden, Shakopee, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

My wife and I had an absolutely awesome experience working with Jay and the rest of the Hancock Group. He and his team display a seemingly endless amount of personalized advise and expertise. Most importantly, Jay was able to put my family in a home that will keep us happy for as long as we stay here!

REVIEWS MICHAEL HALL - REALTOR Bought a Townhouse home in 2016 for approximately $200K in Chanhassen, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

Michael reached out to us with a humble confidence that he could do a good job for us. He listened to our needs and worked hard to provide us everything we needed for a successful purchase of our new home. When a potential problem arose threatening our deal, Michael took decisive action and provided a solution. I would highly recommend Michael to any in all selling and/or purchasing a new home.

MICHAEL HALL - REALTOR Showed home in 2015 in Waconia, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

Okay, so everyone gives really good reviews of realtors on these sites because they ask for them—well, Mike did NOT ask for this review. I came on here to give a ringing endorsement for this guy and the entire Hancock Group. I am so lucky to have met Mike and believe that he is one of the best when it comes to real estate. He is not pushy, he understands his clients REAL needs and he fights like heck for you as a client. I will continue to use Mike for my real estate needs in the future and I recommend him without any reservation.

MICHAEL HALL - REALTOR Showed home in 2014 in Chanhassen, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

I really like working with Michael. He is very professional and definitely knows how the home buying and selling process works. We were very skeptical to get started but he has made the process really easy and answered all of our, sometimes silly, questions with a lot of patience. We contacted many agents we met at open houses but chose Mike to work with because of his amazing follow up and follow through. I will definitely be recommending Mike to friends and family!

REVIEWS MATTHEW TUREK - REALTOR Bought a Single Family home in 2016 for approximately $225K in Montrose, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

This was our first experience buying a house or using a realtor. We were amazed with Matt’s commitment to us. When we got discouraged he always said, “Don’t panic. We’ll find the house you love.” Twenty-two houses later we found it. I never thought a realtor would work as hard as Matt does. Saturdays, Sundays, Monday evenings, he was always ready to go. He gave us a lot of advice and guidance throughout the entire process, from buying new versus buying old, advantages and disadvantages of the towns where the houses were, his advice, knowledge and experience was fabulous and made the entire buying process fun and enjoyable. Matt always returned our calls and I never once felt like we were “bothering” him, although I am sure, at times, we were. When it came time for closing Matt knew I was out of town on business and did the final walk-through for us. I have and will recommend Matt to anyone that needs a realtor.

MATTHEW TUREK - REALTOR Bought a Single Family home in 2016 for approximately $175K in Crystal, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

Matt is very helpful. He had answers to my questions and if he didn’t, he always found the answer and got back to me very quickly.

He is very caring and patient with you and always answers your phone calls!

MATTHEW TUREK - REALTOR Bought a Single Family home in 2016 for approximately $225K in Mayer, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

Matt is an excellent agent and went above and beyond what any other agent would have done in order to get our family into our new home. Matt worked around the clock to find us our home and guided us when it came time to select a property. He educated us on the process of building a new home and negotiated with the builder to make sure we got our dream home within our budget.

This was our first home and we had many questions and concerns and Matt responded without any delay no matter what time of day we contacted him. Matt continues to keep in touch with us and the builder well after the transaction has been completed.

I would highly recommend Matt as an agent!

REVIEWS JILAYNA ARCOREN - REALTOR Sold a Single Family home in 2016 in Elk River, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

Jilayna has been an absolute blessing to work with. She has helped us through the process of not only purchasing a new townhome in Maple Grove but selling our existing home. She tirelessly showed us multiple townhouses and has gone above and beyond in helping us prepare our house for the market. Her honesty and kindness is genuine and refreshing.

JILAYNA ARCOREN - REALTOR Bought a Condo home in 2016 for approximately $200K in Maple Grove, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

Jilayna was the best ever. She helped me more than she had to with; buying a rental property, financing, contracts, advertising my rental property, and spent weeks looking for a property. She is very hard working, friendly, and helpful. She was always available, especially very late at night when I had tons of questions and always responded immediately. I’ve never worked with such an experienced realtor that is always there to help you and answer questions, day and night. She just knows everything. Wow, what a nice experience. Thank you sooooo much!

JILAYNA ARCOREN - REALTOR Sold a home in 2016 in South Silver Lake, MN. Local knowledge: Process expertise: Responsiveness: Negotiation skills:

HHHHH HHHHH HHHHH HHHHH

I had such a great experience with Jilayna, so I pro-actively asked if I could recommend her. She embodies everything I want in a realtor: professionalism, honesty, and a strong work ethic. Additionally, I always felt that she had my best interest at heart and that I was her top priority! She consistently exceeded my expectations. It is without hesitation that I highly recommend Jilayna!

CONTACT US HANCOCK REAL ESTATE GROUP RE/MAX ADVANTAGE PLUS 7811 GREAT PLAINS BLVD / CHANHASSEN, MN 55317 HancockGroupMN.com

T H A N K YO U .