Butterfly Maag Media Kit

2020/21 Media Kit

Butterfly Maag

ABOUT BUTTERFLY MAAG Butterfly Magazine is a weekly Television and Film magazine discussing about Business, Entertainment, Faith, Fashion, Health, History, Music, Sports and much more.

Our key focus areas 2020/21 are to spearhead collaboration, supporting independent television and filmmakers. Support small businesses, social enterprises and big brands with their growth and development.

FIVE REASONS TO ADVERTISE WITH US

Not all our readers are on social media.

Previous adverts can be easily found in previous magazine editions and will not get mixed up with new adverts.

Our readers have disposable incomes.

Adverts can be tailored to target a specific audience.

Black people are our core readers. They are also the biggest influncers of culture.

DEMOGRAPHICS Social Grouping

A B C1 C2 D E 0

1 0

2 0

3 0

A - Upper Middle Class - Higher managerial professionals B - Middle Class - Intermidate managerial professionals C1 - Lower Middle Class - Junior supervisory professionals C2 - Skilled Manual Workers - Skilled manual workers D - Working Class - Semi-skilled manual workers E - Lowest Level of Substance - State dependant The bulk of our readers are male and females from the B, C1 and C2 categories, although we do have some A, D and E readers.

Europe 35%

North America 20%

Asia 10%

South America 5%

Austra lia 5%

Africa 25%

Age

20%

Age 18-25

60%

40%

Age 26-35

40%

20%

Age 36-45

Age 46-55

10%

Age 55-65

10% 0 %

10 %

20 %

30 %

40 %

Gender

READ IN OVER 50 COUNTRIES Europe

Asia

Africa

America & The Caribbean

Data supplied by issuu.com & squarespace.com

United Kingdom United States Jamaica India

A Global Brand

Ireland Zimbabwe Nigeria South Africa France Ghana Turkey Brazil Egypt Denmark China 0 %

5 %

10 %

15 %

20 %

25 %

Lewisham Barking & Dagenham Greenwich Kensington & Chelsea

With A Local Reach

Tower Hamlet Essex Croydon Southwark Bromley Kent Kingston upon Thames Hammersmith & Fulham Brent Hackney Lambeth 0 %

5 %

Data supplied by issuu.com & squarespace.com

10 %

15 %

DID YOU KNOW?

Afro-Carribbean communities spend more on their homes, money transfer, cars, DIY, travel, beauty, clothing and education than the general population. (PWC,2020)

According to thinkethnic.com, 66% of the BAME community purchased products  online in 2020

A recent study by thinkethnic.com shows that the combined projected buying power of the UK ethnic market is ÂŁ750 billion.

Black British women spend six times more on hair products than their white counterparts.

(Black Pound Report, 2020)

Data supplied by issuu.com & squarespace.com

THE FIGURES Magazine Readership 1,000 Average Weekly Readership

2,000

Magazine Engagement 4,000 Average Weekly Engagement

4,000

30th April 2020 (One month after launch)

30th April 2020 (One month after launch)

30,000

60,000

31st July 2020 (Three months after launch)

31st July 2020 (Three months after launch)

50,000

100,000

31st October 2020 (Six months after launch)

31st October 2020 (Six months after launch)

Average and rounded figures supplied by issuu.com & squarespace.com

SOCIAL MEDIA ENGAGEMENT 30%

20%

10%

0%

Facebook

Instagram

Twitter

Email Subscription

WhatsApp

Snapchat

Butterfly magazine is distributed through various platforms on social media and to our e-subscribers via email.

50% of our engagement comes from Instagram and Facebook.

15% of our engagement comes from our e-subscribers and Snapchat.

10% of our WhatsApp.

engagement

comes

from

Twitter

and

We also use social media, e-marketing and advertising expand our readership.

Data supplied by Facebook inc, mailchimp.com, issuu.com & squarespace.com

AD PLACEMENT FRONT PAGE ARTICLE Our front page article is the best way for brands or individuals to tell their story in four pages inside the magazine. Plus, a front page cover. It is also an incredible brand awareness strategy. £150

Full Page Spread Our full page spread is a great way for brands to make a bold statement about who they are and what they sell with a combination of photos, videos and hyperlinks. £300 (Four Weeks Ad)

HALF PAGE SPREAD Our half page spread is an excellent way for brands to make a bold statement with half the space and a lower budget. £200 (Four Weeks Ad)

QUARTER PAGE SPREAD Our quarter page spread is the most cost effective way for brands to promote their products without going over budget. £100 (Four Weeks Ad)

NOIRE STREET DIRECTORY Our noire street directory is a fantastic opportunity for brand to start generating some sales and brand recognition with their logo and a hyperlink to their online store. £40 (Four Weeks Ad)

SOCIAL MEDIA AND E-MARKETING Gain more traction, connect with even more customers and get customers to see your brand before they open the magazine by adding our social media and emarketing bundle. £40 (Four Weeks Ad)

TECHNICAL SPECIFICATIONS We accept JPEG / JPG / PDF / PNG / MOV / MP4. Ad placement prices include VAT @ 20%. Direct ad placements are due on booking.

Agency ad placements are due with 30 days on invoice. Purchase your ad space now at: butterflymaag.com/Ads Deadline for copy to be submitted is seven days before the publication date. Publication: Weekly on Fridays. Distribution platform: ISSUU.com, butterflymaag.com. Our global reach extends to all seven continents. Premium pages are placed in specific sections of the magazine and are subject to availability, please contact us for further details.

For other advertising requirement communications@butterflymaag.com

please

email

us

at: