Some of the best parenting advice I ever received was to take one-on-one trips with my children each year. I highly recommend you try it.
For my daughter Jane’s birthday last spring, her request was to go to Seaside, FL, and work in our new store. Anyone who has spent any amount of time in this part of the world knows how special it is—my nine-year-old now included. We rode bikes, spent time on the beach, visited the classic local spots (some you’ll see later in these pages), and helped out in our store. It was an awesome few days.
We’ve had so many loyal customers stop in to see us at our Seaside store while on vacation—and we’ve met a ton of new faces, too. Thank you for your support. Onward Reserve is all about being with you during life’s great moments, and being in a beautiful place like Seaside fits that vision perfectly. If you haven’t visited yet, come see us!
Lightweight seersucker texture, quick-dry comfort, and a tailored 6” inseam, mesh boxer breif liner made for days in and out of the water.
Available in Bike, Naval Academy, Breeze, Surf
ONWARD RESERVE TOWEL
$65 | 100% cotton
Big, plush, and built for long days in the sun.
The Onward Reserve Beach Towel brings classic stripes and soft comfort to the pool, the beach, and everywhere summer takes you.
ONWARD RESERVE
Onward Reserve Seaside opened in 2025, bringing our effortless, refined style to the heart of Scenic Highway 30A with a thoughtfully curated selection and warm coastal hospitality.
A classic cotton-feel button-down with added stretch and a non-iron finish for easy, everyday wear.
BUD & ALLY’S ROOF TOP
Bud & Alley’s is best known for its iconic rooftop bar, where sweeping views of the Gulf make it one of the best places on 30A to watch the sun dip below the horizon. Perched above Seaside Beach, it’s the go-to spot for ocean breezes, golden-hour drinks, and unbeatable coastal views.
PELICAN PLAID SPORT COAT
$895 | 1MS26Z046 | 75% hemp 25% wool
GUIDE STRIPE PERFORMANCE PIQUE POLO
$105 | 1MS26K705 | 93% nylon, 7% Spandex
A performance piqué polo with breathable stretch and a clean, course-ready finish.
A performance-driven polo with a refined edge—breathable, stretch fabric built for the course and beyond.
Available in White, Dutch Canal, Ensign Blue, and Flamingo
THE EMERALD COAST
Seaside, FL is a picture-perfect stretch of sugar-white sand and emerald Gulf waters along Scenic Highway 30A, known for gentle waves, wide shoreline, and some of the most beautiful sunsets on the Gulf.
A bold printed swim trunk with quick-dry comfort and a tailored 6” inseam.
Available in Azurine and Dutch Canal
LAWN TERRY POLO
$105 | 1MS26K604 | 90% cotton, 10% polyester
Soft, comfortable, and made for the heat. The Lawn Terry Polo delivers a relaxed feel with just enough structure, making it an easy throw-on for beach days, backyard gatherings, and casual nights out.
Available in Lilypad, Naval Academy, and Dutch Canal
MADE FOR THE
$89 | 100% micro twill peached polyester, 100% polyester seersucker Lightweight, quick-dry, and endlessly comfortable. They feature a tailored 6” inseam, soft mesh boxer breif-like lining, and everyday details built for time in and out of the water.
From left to right: Galley (1MS26M054), Seersucker (1MS26M202), Med (1MS26K044), Bonnie (1MS26M043), Out of Office (1MS26M036)
SWIM TRUNKS
THE WATER
COLLEGIATE SWIM TRUNKS
$95 | 100% micro twill peached polyester
Available in: Vintage G (1MCLGM009), Hotty Toddy Pennant (1MCLGM008), Roll Tide Pennant (1MCLGM004), Tigers Pennent (1MCLGM005), Vols Pennant (1MCLGM006), War Eagle Pennant (1MCLGM007), Dawgs Pennant (not pictured 1MCLGM003)
MADE TO MOVE
AMERICAN FLAG ROPE HAT
$35 | 1MC00H211 | Available in Navy, Lake Blue, White
ALYS CLASSIC FIT PERFORMANCE BUTTON DOWN
$158 | 1MS26W096 | 93% nylon, 7% Spandex
Designed for everyday wear with performance built in. The Alys Performance Shirt combines a timeless check with breathable, quick-dry fabric and a classic fit that stays comfortable from morning meetings to evenings out.
MOVE
TRAIL PERFORMANCE HOODIE
$115 | 1MC00T301 | 82% nylon 18% Spandex
Designed as our lightest layering piece yet, the Trail Performance Hoodie delivers breathable stretch, sun protection, and all-day comfort—perfect for workouts, travel, and time spent outside.
Built for beach days and beyond. The Fins Swim Trunk pairs an easy, ocean-inspired print with quick-dry comfort and a versatile 6” inseam—perfect for poolside afternoons and vacation weekends.
Available in Bike and Surf
TACO BAR
Taco Bar is a laid-back favorite in Seaside serving up fresh, vibrant tacos, crisp margaritas, and casual coastal fare with a flavorful twist. With a fun, relaxed atmosphere and beach-inspired menu, it’s a go-to spot for lunch, dinner, or a festive bite after a day in the sun.
Made for boat days, beach weekends, and everything in between. The Float Your Boat Swim Trunk pairs an oceaninspired print with quick-dry comfort and a versatile 6” inseam—perfect for time in and out of the water.
Available in Myrtle and White
DRIVER STRIPE PERFORMANCE POLO
$105 | 1MS26K014 | 92% polyester 8% Spandex
Designed for comfort from the first tee to the final putt. The Driver Stripe Performance Polo offers quick-dry performance, breathable stretch, and sun protection in a timeless striped design.
HARRIS SHORTS
HARRIS PERFORMANCE SHORTS
$105 | 90% nylon, 10% Spandex
A performance golf short designed with precision and versatility in mind. The Harris Golf Short features lightweight, stretch fabric with a clean, tailored look and is available in both 6" and 8" inseams to suit your preferred fit—perfect on the course and beyond.
Designed for warm days and cool evenings. The Drift Long Sleeve Shirt features breathable performance seersucker with a classic fit that works just as well on the boat, at the beach, or after a round of golf.
Available in Naval Academy, Aquifer, Sea Pink, and Featherweight Surf
Designed for beach days and boat weekends. The Troller Swim Trunk pairs an eye-catching print with quick-dry comfort and a versatile 6” inseam—perfect for poolside lounging and days on the water.
THE COLEMAN PAVILION
With its striking obelisk shape rising from the dunes, the Coleman Pavilion—designed by architect David Coleman—is one of Seaside’s most iconic structures and the town’s central beach access point for locals and visitors alike. The pavilion’s strength lies in its simplicity, clean lines, symmetry, and wide-open views.
An easygoing warm-weather essential. The Drift Shirt is made from lightweight performance seersucker that’s breathable, moisture-wicking, and comfortable, finished with a clean button-down collar for a polished coastal look.
A bold printed swim trunk with quick-dry comfort and a tailored 6” inseam.
Available in Azurine and Dutch Canal
BUD & ALLEY’S
Bud & Alley’s is a Seaside institution known for classic Gulf-inspired seafood and unfussy coastal fare, from fresh fish and oysters to its famously beloved crab cakes. Rooted in simple ingredients and seaside tradition, it’s the kind of place where the food feels just as timeless as the view.
A performance-driven polo with a refined edge—breathable, stretch fabric built for the course and beyond.
Available in White, Dutch Canal, Ensign Blue, and Flamingo
EASYGOING.
AQUATIC WINDOWPANE SPORT COAT
$895 | 1MS26Z049 | 68% wool, 18% silk, 14% linen
SMOLIAN TAILORED FIT PERFORMANCE SHIRT
$158 | 1MS26W037 | 93% nylon, 7% Spandex
AQUIFER PLAID SPORT COAT
$895 | 1MS26Z047 | 67% linen 33% viscose
DRIVER STRIPE PERFORMANCE POLO
$105 | 1MS26K014 | 92% polyester 8% Spandex
Designed for comfort from the first tee to the final putt. The Driver Stripe Performance Polo offers quick-dry performance, breathable stretch, and sun protection in a timeless striped design.
C-BAR
C-Bar at Great Southern Café is a laid-back outdoor bar in Seaside, known for its easygoing vibe, craft cocktails, and Southern-inspired bites. A favorite gathering spot just off the square, it’s perfect for a casual drink after the beach or before dinner.
WINDOWPANE SPORT COAT
$895 | 1MS26Z052 | 68% wool 20% silk 12% linen
CLASSIC FIT PERFORMANCE SHIRT
$158 | 1MS26W092 | 93% nylon, 7% Spandex
A classic-fit performance button down with lightweight stretch and all-day comfort.
ORCHID
VENICE
CLASSIC 5
CLASSIC FIVE POCKET
$158 | 98% cotton, 2% Spandex
Enzyme garment washed. Leather logo patch on back Available in (left to right) Steel Grey, Tan, Walnut,
5 POCKETS
POCKET
Spandex | ORPA1001
Original fit and fabrication.
waistband.
Walnut, Dark Denim, Stone, Teak
BARB PRINTED PERFORMANCE POLO
$105 | 1MS26K154 | 92% polyester 8% Spandex
A printed performance polo with breathable stretch, quick-dry comfort, and UPF protection.
HARRIS PERFORMANCE SHORTS
$105 | 1MS25R006 | 90% nylon, 10% Spandex
8 inch shorts 1MC00R006
6 inch shorts 1MC00R0065
A performance golf short designed with precision and versatility in mind.
MODICA MARKET
Modica Market is a beloved, old-school grocery and sandwich shop right in the heart of Seaside, known for its relaxed, local charm and fresh-made Italian hoagies. A favorite stop for beach snacks, picnic fixings, and cold drinks, it’s the perfect place to fuel up before a day on the sand or pack up for a sunset picnic by the Gulf.
A lightweight performance ¼ zip with subtle stripe texture, breathable stretch, and UPF protection.
Available in: Aquifer, Sky, Bike, Naval Academy, Black HARRIS PERFORMANCE SHORTS
$105 | 1MS25R006 | 90% nylon, 10% Spandex
A printed performance polo with breathable stretch, quick-dry comfort, and UPF protection.
RITA PRINTED PERFORMANCE POLO
$105 | 1MS26K153 | 92% polyester 8% Spandex
A printed performance polo with breathable stretch, quick-dry comfort, and UPF protection.
YEAR ROUND CLASSIC SPORT COAT
$795 | 1MC002200 | 100% Wool
Tailored from Loro Piana Super 130’s wool Super 130’s wool, this navy sport coat is lightweight and versatile, with a notch lapel, double vents, butterfly lining, and subtle pic stitch detail— perfect for every season.
SEACREST TAILORED FIT PERFORMANCE SHIRT
$158 | 1MS26W035 | 95% nylon, 5% Spandex
A lightweight, breathable performance shirt with stretch and moisture-wicking comfort—polished enough for work, easy enough for every day.
PENNY DRIVER
$198 | ORFT10032
The Penny Driver is a refined, everyday loafer made from supple leather with a cushioned insole and flexible driver sole for all-day comfort.
HARRIS PANTS
HARRIS PANTS
$158 | 1MF24P008 | 90% nylon, 10% Spandex
Designed with input from PGA Pro Harris English, these performance pants are built for both the course and everyday wear. Lightweight, breathable, and moisture-wicking, they feature a straight-leg fit with just the right amount of stretch for all-day comfort. Finished with a tonal snap closure and classic five-pocket styling, they’re a go-to pant you’ll reach for time and again.
Left to right: True Navy, Stone, Tan, Steel Grey, Harbor Mist, Aquifer
MLB
MAKE SURE TO START THE SEASON OFF RIGHT WITH NEW GEAR FOR ALL 30 MLB TEAMS.
MLB PERFORMANCE POLOS
$128 | 92% nylon 8% Spandex
A polished performance polo designed for game days and everyday wear. Featuring breathable stretch, moisturewicking comfort, and built-in sun protection, this striped polo is finished with official MLB embroidery.
CORPORATE & CUSTOM
Whether it’s a polo for your annual golf trip with 12 friends, an order of 48 vests with your company logo, or a fully custom 2,500-piece gift for your customers or sales team, we take pride in bringing your vision to life.
At Onward Reserve, our goal is to create unique, custom ideas that make every event and every gift feel special. No matter the size or occasion, our corporate and custom team is here to help you design something meaningful.
We would love to hear about your event or idea—let’s make it happen together.
Contact us at sales@onwardreserve.com
TJ Callaway Founder + CEO
COME SEE US
King Street
Snider Plaza
ALPHARETTA Avalon
Warehouse Row
ATLANTA Peachtree Battle Shopping Center
ATHENS Downtown CHARLOTTE Park Road Shopping Center
