Onward Reserve Spring/Summer 2018 Catalog

MARCH 2018 HIG HLA N DS, N ORT H C AR O L I NA

Highlands, North Carolina is at the top of my list of weekend retreats, especially during the summer. It is a very easy drive from our home in Atlanta, and yet a world away. The mountain air is generally about 20 degrees cooler than Atlanta in the summertime and is the perfect climate for some of the best golf in the world.

Highlands has some of the most diverse and abundant plant life in North America, and if you need some cocktail conversation starter while there then you should know that it is technically a rainforest.

At the center of Highlands lies one of our favorite places to stay.

Old Edwards Inn was originally built by John Norton in 1878, and was run locally by various owners for well over a century. In 2001 it was purchased by Art and Angela Williams who initially invested over $50 million to turn a tired old hotel into a world-class resort.

Their vision was to share Highlands with the world. This plan was met with a lot of push back from the local community who wanted to keep Highlands special. In the end, the Williamses have created an internationally recognized resort and, in my opinion, have made Highlands even more special. I had the chance to sit down with Art while we were in town, and I am thankful for that opportunity.

It turned out Art and Angela (high school sweethearts) grew up not 30 minutes from my hometown in South Georgia. Small world. It is worth a google to learn about his business success and philosophy,

but the most striking thing that he told me was that he likes to look at every employee and customer as if they have a sign around their neck that says “make me feel special.” There is no question that his kind and generous mindset has taken root at Old Edwards. When the staff noticed our 16-month old daughter walking up with us, they ran back inside to grab her a stuffed animal to take home.

They also brought me one of their signature Dove ice cream bars.

That is just the type of place Old Edwards is. It makes you feel like you are being hosted by old friends.

A special thank you is owed to Angela and Art Williams, and to Jack Austin and his amazing team for their hospitality. I also can’t forget our great friend James Farmer for connecting all the dots.

I hope you enjoy our Spring 2018 catalog as much as we enjoyed putting it together for you.

Onward and upward,

TJ Callaway IV, Founder + CEO @tjcallaway4

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ENJOY FREE SHIPPING & RETURNS

TALK TO A REAL PERSON

OnwardReserve.com

1.888.543.5022

ATHENS, GA Downtown

CHARLOTTE, NC Park Road Shopping Center

GEORGETOWN, DC Wisconsin Avenue

ATLANTA, GA Buckhead Ponce City Market Avalon Pop-Up Shop

CHATTANOOGA, TN Warehouse Row

NASHVILLE, TN Hillsboro Village THOMASVILLE, GA Downtown

authentically.

TM

O N WA R D R E S E R V E L I F E S T Y L E G I F T S & A P PA R E L

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Summer in Highlands It doesn’t matter if you prefer relaxing by the water or hiking in the mountains.

We’ve got all the warm weather styles for every level of summer fun.

Half-Mile Farm, a Country Inn by OId Edwards

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On model: SHIRT 811168 (p. 11), SHORT 861004 (p. 16), SHOES 200299 (p. 31), SUNGLASSES 402382 & 402611 available at OnwardReserve.com.

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Shown with: FISHING SHORT 861008 (p. 46), SHOES 403051 & SUNGLASSES 402382 available at OnwardReserve.com.

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Islamorada Fishing Shirt This is a shirt developed using a lifetime of testing. It is full of design details specifically included to benefit any fisherman.

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SHIRT ISLAMORADA FISHING SHIRT $135 95% nylon, 5% Spandex. Easy care. Moisture wicking, quick drying.

2 pockets on front chest. Rod holder over front left pocket. Side vents on back. Sizes S-XXL. Imported.

Available in: 1 Silverlake/Red 811165 2 Blue Glass/Midnight 811164 3 Winter/Coral 811166 3

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Atlantic Swimwear These swimsuits are comfortable enough to be worn as a summer short.

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SWIMWEAR ATLANTIC SWIMWEAR $75 100% micro twill peached polyester. Lined.

2 side pockets. 1 rear pocket. Sizes S-XXL. Imported. Available in: 1 Chrysanthemum Solid 8S1001, 2 Chrysanthemum Plaid 8S1002, 3 Silver Lake 8S1001, 4 Latigo 8S1002.

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Shown with: SHIRT 811166 (p. 7), TEE 400947 (p. 20), HAT 400647 (p. 54), SHOES 403051 & SUNGLASSES 402611 available at OnwardReserve.com.

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Performance Button Down Our tailored fit button down but with moisture wicking fabric and a little stretch.

Shown with: PANT 891005 (p. 12) & BELT 402673 available at OnwardReserve.com.

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SHIRT PERFORMANCE BUTTON DOWN $129 95% nylon, 5% Spandex. Tailored fit. Easy care. Moisture wicking, quick drying.

Stretch. Embroidered logo on front left pocket. Sizes S-XXL. Imported. Available in: 1 Whiteside 811168, 2 Valley 811171, 3 Scaly 811170, 4 Pine 811173.

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Walnut

PANT FIVE POCKET STRETCH PANT

Dark Denim

$145 891005 98% cotton, 2% Spandex.

Leather logo patch on back waistband.

Engraved logo rivets. Available in waist sizes 32-42. Available in lengths 30, 32, 34.

Comes in Dark Denim, Steel Grey, British Khaki, or Walnut.

British Khaki

Steel Grey

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Our Five Pockets are one of the most successful

soft hand feel and stretch give them comfort levels

items we have ever released. I have them in all

that rival sweatpants. If you haven’t tried these

colors and wear them nearly everyday. They look

yet, please do yourself a favor and grab a pair.

and fit like premium designer jeans. However, the

You will be back for more.

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Five Pocket Stretch Pant The “five” in the name isn’t only about the pockets. These pants are comfortable, versatile, durable, flexible, and flattering.

Shown with: SHIRT 811168 (p. 11), SHOES 300347 (p. 31), BELT 400736 & WATCH 400790 available at OnwardReserve.com.

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Pro Stripe Performance Polo These moisture wicking polos prevent your shirt from becoming its own water hazard.

Shown with: SHORT 861004 (p. 16) & BELT 400736 available at OnwardReserve.com.

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SHIRT PRO STRIPE PERFORMANCE POLO $95 821001 92% Polyester 8% Spandex. Easy care. Moisture wicking, quick drying.

Logo on front left chest. Sizes S-XXL. Imported. Available in: 1 Pink/White, 2 PInk/Silver Lake, 3 Silver Lake/White, 4 Heather/White, 5 Silver Lake/Heather, 6 Blue Glass/Dutch Blue, 7 Dutch Blue/Holiday.

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Summer golf in Highlands is very special. The

Old Edwards Club is no exception. You drive the

temperate climate provides for excellent golf

ball straight off the side of the mountain towards

conditions, but the views as you weave through

a green that seems to be a mile away.

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Piedmont Short This timeless, cotton short comes in classic colors and two different inseam lengths.

SHORT PIEDMONT SHORT 8.5” $75 861009 100% cotton. Stone washed. Sizes 32-42.

8.5” inseam. Imported. Available in Stone and Navy.

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PIEDMONT SHORT 7” $75 861004 100% cotton. Stone washed. Sizes 32-42.

7” inseam. Imported. Available in Navy, Nantucket, Placid Blue, and Stone.

Shown with: SHIRT 821001 (p. 15) & BELT 200032 available at OnwardReserve.com.

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On model: TEE 402085 (p. 20) & SUNGLASSES 402611 available at OnwardReserve.com.

For Purple (or Blue) Mountain Majesties A short hike just off Main Street, Sunset Rock provides an incredible view of the Blue Ridge Mountains. It’s a quick hike to take before grabbing lunch at Mountain Fresh Grocery.

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“America is, and always will be, a shining city on a hill.”

– RONALD REAGAN, 40th President of the United States of America

Shown with: HAT 400647 (p. 54).

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TEE SHORT SLEEVE TEES $32 100% cotton. Printed on Comfort Colors T-shirt. Pocket on the front with Onward Reserve logo. Sizes S-XXL. Exclusively available at Onward Reserve. Long Sleeve Penley Tees at OnwardReserve.com for $36. Available in: 1 American Flag in Chambray 400947

5 GA Theatre 400471

2 Roosevelt 402434

6 Lincoln 403052 7 Colonial Flag 400361

3 Washington Crossing the Delaware 402085 Also available in long sleeve.

8 Freedom Reagan 402358 Also available in long sleeve.

4 Bobby Jones 400281

10 Lady Liberty 402084 Also available in long sleeve.

9 American Flag 200204 Also available in long sleeve.

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The Heart of Downtown Old Edwards Inn is literally and figuratively at the center of the Highlands, North Carolina experience.

On model: SHIRT 811177 (p. 29), SUNGLASSES 402611, BELT 200032, WATCH 400790, & DENIM 402757 available at OnwardReserve.com.

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As I mentioned, Art and Angela Williams love Highlands dearly and want to share it with the world. They set out to create a mountain resort that would fit in with the community and landscape, 8 8 8 5 4 3 5 02 2

while elevating the Highlands experience for those just visiting for the weekend. Mission accomplished. Old Edwards Inn is a casually elegant resort, spa and club that complements this

charming town perfectly. No detail is overlooked.

The window boxes as photographed above are just one example, and they are always show stopping.

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Shown with: SHORT 861003 (p. 37) SUNGLASSES 200472 & BELT 100083 available at OnwardReserve.com.

SHIRT TRIPLE STRIPE PERFORMANCE POLO $95 821035 92% Polyester 8% Spandex. Easy care. Moisture wicking, quick drying. Logo on front left chest.

Sizes S-XXL. Imported. Available in: 1 Dutch Blue/Red 2 Holiday/Dutch Blue 3 Dutch Blue/Pink

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Triple Stripe Performance Polo Good things come in threes. Our new Triple Stripe Performance Polo features a new stripe design, plus it’s moisture wicking and quick drying.

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I am really excited to add the Triple Stripe to

work perfectly on the golf course or around town

our collection of best selling performance polos.

with shorts. Also, if you want to look great, but

It is a great update to the classic Pro Stripe.

don’t want to try too hard, they look killer with

The red, white and blue design (#1 above) will

a pair of Five Pockets (p. 12) and a Doyle Navy

certainly be part of my 4th of July outfit. These

Blazer (p. 27) for dinner.

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Details Matter And we considered every last one for our Doyle Navy Blazer.

NOTCH LAPEL The notch lapel allows the jacket to be dressed up or down in any setting. It’s the only jacket you need to pack for vacation.

VERSATILE Wear the jacket over a performance polo for peak summer layering.

HORN BUTTONS Remember, sometimes button the top button, never the bottom.

HOPSACK WEAVE An open weave creating a more breathable, lightweight fabric ideal for warmer temperatures.

Shown with: SHIRT 821001 (p. 15) & SUNGLASSES 200472 available at OnwardReserve.com.

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JACKET DOYLE NAVY BLAZER $495 400279 100% wool. Navy hopsack. Dry clean only. Interior pockets. Sizes 38-48R & 40-44L. Imported.

Shown with: SHIRT 811177 (p. 29) PANT 891005 (p. 12).

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Tailored Fit Button Down A modern twist on classic style ages better than a fine wine.

Shown with: PANT 891005 (p. 12) WATCH 400790 & BELT 402673 available at OnwardReserve.com.

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SHIRT

TAILORED FIT BUTTON DOWN $98.50 100% cotton. Easy care. Button down collar. Embroidery on left chest pocket. If in between sizes, we recommend ordering a size up. Sizes S-XXL. Imported. Available in 1 Delany 811178 2 Austin 811174 3 Williams 811175 4 Edwards 811177 5 Addison 811176

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SHOES PACE BIT LOAFER $295 402597 Silver bit.

Leather sole. Sizes 8-13.

Imported. Available in Black or Mahogany.

INTRODUCING

The Pace Bit Loafer Our first dress shoe crafted from the finest Italian leather.

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We have always had a great shoe program, but I

you see the Vero Cuoio stamp on the sole you

felt like we needed to dress it up a bit. The Pace

know you’ve found the best. They are versatile

Bit Loafer is named after my little brother who

enough to wear with shorts, Five Pockets, or a

has to wear a suit to work, and they are made

suit. As a matter of fact, they are so comfortable,

from the highest quality Italian leather. When

I too wear them to work nearly everyday.

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SHOES CLASSIC BIT DRIVER $198 300347 100% leather. Silver bit.

Rubber sole. Available in Mahogany or Black. Sizes 8-13. Imported.

COUNTRY CLUB SPECIAL $198 200299 100% leather upper.

Gold bit with with rubber sole. Sizes 8-13. Imported.

LACE DRIVER $198 400389 100% leather upper with rubber sole. Sizes 8-13. Imported.

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Happy Hour Drinks and games in front of The Lodge at Old Edwards Inn before dinner.

Hard to beat a laid-back summer evening in Highlands.

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On left model: SHIRT 821034 (p. 38), SHORT 861009 (p. 16), SHOES 400389 (p. 31), On right model: SHIRT 821035 (p. 25), BELT 200032, & DENIM 402757 available at OnwardReserve.com.

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SWIMWEAR ATLANTIC SWIMWEAR IN GINGHAM $75 8S1002 Lined. 2 side pockets.

1 rear pocket. Sizes S-XXL. Imported.

Available in: 1 Blue Glass/Silver Lake 2 Winter/Chrysanthemum

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Shown with: HAT 402438 (p. 54), SUNGLASSES 402235 & SHOES 403051 available at OnwardReserve.com.

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If you have stayed at Old Edwards during the

where we shot our interview with Art Williams,

summer, you instantly recognize this scene.

which you can find on our website. If you go

The pool, flanked by two elevated, covered

this summer, there is a good chance you will

porches, is a perfect spot to enjoy a cocktail

see my self-proclaimed and proud “pool rat”

and take in the fresh mountain air. It’s also

wife, as this is one of her favorites.

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Shown with: SUNGLASSES 402611 available at OnwardReserve.com.

Splash into Summer We have everything you need to get pool ready. First on the list: Atlantic Swimwear in Gingham.

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Shown with: SHIRT 821034 (p. 38), and BELT 100083 available at OnwardReserve.com.

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Improve your Performance Our moisture wicking Peachtree Performance Shorts don’t just keep you cool, they also have stretch and an updated, better fit.

SHORT PEACHTREE PERFORMANCE SHORT $85 861003 100% polyester. Moisture wicking, quick drying, stretch. Sizes 32-42.

8.5” inseam. Imported. Available in Navy and Stone.

If you know me well, you know that I keep an

you already liked the fit, you should like this

embarrassing amount of junk in my pockets,

even more. If you weren’t sure about it the first

especially on the golf course. We added a little

time around, give it another shot! Hope you like

more room to our performance golf short so you

the authentic, TJ Callaway-hacked golf balls

can fit all your stuff and still be comfortable. If

above. Poor guys have a lot of miles on them.

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Whether you are golfing or just hanging out,

wear on a hike. Pima Cotton is also less likely to

Pima Cotton is perfect for Highlands. It is so

fade over time even after tons of washings. For

incredibly soft and comfortable. Perfect for the

someone like me, who wears their favorite shirts

pool or golf course, but also durable enough to

over and over, durability is a must.

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Shown with: PANT 891005 (p. 12), BELT 400736 & WATCH 400790 available at OnwardReserve.com.

Pima Cotton Polo Pima Cotton has longer fibers than regular cotton. The result is a softer feel, increased durability, and higher absorbency. This is our softest polo yet.

SHIRT SOLID PIMA COTTON POLO $74.95 821028 100% cotton. Front chest pocket. Embroidered tonal logo on back yoke. Sizes S-XXL. Imported.

Available in: 1 Chrysanthemum, 2 Marine, 3 Dutch Blue, 4 Blue.

STRIPED PIMA COTTON POLO $74.95 821034 100% cotton. Front chest pocket. Embroidered tonal logo on back yoke. Sizes S-XXL. Imported. Available in: 5 Blue/Marine, 6 Denim/Winter.

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Classic Fit Performance Button Down For the first time, our most popular button down for spring is now offered in our traditional Classic Fit.

Shown with: PANT 891005 (p. 12), BELT 402509 & WATCH 400790 available at OnwardReserve.com.

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SHIRT CLASSIC FIT PERFORMANCE BUTTON DOWN $129 95% nylon, 5% Spandex. Classic fit with stretch. Easy care.

Moisture wicking, quick drying. Embroidered logo on front left pocket. Sizes S-XXL. Imported. Available in: 1 Highland in Blue 811169, 2 Mirror Lake 811167, 3 Bascom 811172, 4 Highland in Red 811169.

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On model: SUNGLASSES 402611 available at OnwardReserve.com.

ACCESSORIES SUNGLASSES $335 402741 Jackson Champagne + 24K Titanium with Polarized Lenses.

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FLASK $65 402300 Swing Oil Needlepoint flask

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Timeless A selection of classic watches that never go out of style.

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WATCHES SHINOLA 1 Runwell Blue Chronograph 47mm $750 300399 2 Runwell Slate Blue Chronograph 47mm $750 400624 4 Runwell Green Chronograph 47mm $750 300244 DANIEL WELLINGTON 3 Classic Bristol 40mm $229 400156 TIMEX 5 Fairfield Chronograph with NATO Strap 41mm $85 402614

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On model: SHIRT 821001 (p. 15), SHORT 861009 (p. 16), PULLOVER 410004 (p. 49), and HAT 400647 (p. 54).

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BLUE SKY VIEWS ON THE GREEN Carved out of the Blue Ridge mountains, Old Edwards Club is a great example of the beautiful and challenging golf that Highlands, NC is known for. The front nine meanders serenely through a lush mountain valley, while the back nine takes you to the top of the highest ridges.

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THREE C’S FISHING SHORT Fast drying with a little stretch, comfortable elastic waist, and tons of pocket details make these shorts a great catch.

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SHORT THREE C’S FISHING SHORT $84.95 861008 100% Nylon. Quick drying. 4 pockets on front, 2 velcro. 2 zippered pockets on back. Belt loops.

Sizes S-XXL. Inseam 6”. Imported. Available in: 1 Meadow, 2 Blue, 3 Midnight.

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Shown with: TEE 402085 (p. 20).

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Shown with: SHIRT 811184 (p. 53) & DENIM 402757 available at OnwardReserve.com.

PALMER PERFORMANCE 1/4 ZIP This should be your go-to pullover for playing outdoors. The moisture wicking fabric comes in two stylish colors with contrast collars.

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PULLOVER PALMER PERFORMANCE 1/4 ZIP $135 410004 100% Nylon. Easy care. Moisture wicking, quick drying. Side seam pockets. Contrast collar and zipper. Embroidered logo on back yoke. Sizes S-XXL. Imported. Available in Navy & Green.

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SHIRT BIRDIE STRIPE PERFORMANCE POLO $95 821024 92% Polyester 8% Spandex. Easy care. Moisture wicking, quick drying. Logo on front left chest. Sizes S-XXL. Imported. Available in: 1 Latigo/Pink, 2 Blue Glass/Dutch Blue, 3 Dutch Blue/Holiday, 4 Heather/Dutch Blue, 5 Silver Lake/Pink.

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BIRDIE STRIPE PERFORMANCE POLO Our subtle stripe design is perfect on and off the course.

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Shown with: PANT 891005 (p. 12), SUNGLASSES 200472, BELT 100080, BAG 401822 & BRIEFCASE 200082 available at OnwardReserve.com.

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Shown with: SHORT 861009 (p. 16), SHOES 400389 (p. 31) & BELT 100080 available at OnwardReserve.com.

SHIRT CLASSIC FIT BUTTON DOWN $98.50 100% cotton, full cut traditional button down. Non-iron treated. Button down collar. Logo on bottom placket.

Sizes S-XXL. Imported. Available in: 1 Satulah 811181, 2 Mountain Laurel 811184, 3 Hydrangea 811183, 4 Carolina 811182.

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CLASSIC FIT BUTTON DOWN The non-iron treated fabric in our full cut button down helps keep you wrinkle and worry free.

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HAT ONWARD RESERVE HATS All hats are adjustable and have “Onward Reserve” embroidered on the back. From chino to performance, our best-sellers are featured here. More colors and styles are available at OnwardReserve.com.

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AMERICAN FLAG COTTON HAT $29.95 400402 Classic Chino.

Shown in 1 Navy, 9 White.

PERFORMANCE LOGO HAT $29.95 400647 Moisture Wicking.

Shown in 4 Red, 2 White, & 6 Gray.

LOGO COTTON HAT $24.95 400479 Classic Chino.

Shown in 8 Blue.

AMERICAN FLAG TRUCKER HAT $29.95 400649 Mesh and Chino.

Shown in 5 Blue/White.

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AMERICAN SILHOUETTE PERFORMANCE HAT $30 402438 Moisture Wicking.

Shown in 3 Navy, 7 White.

Shown with: SHIRT 821001 (p. 15).

FINISHING TOUCH With so many hat styles to choose from, we know you’ll find the perfect one to complete any look.

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INTRODUCING THE

SSBD

Wilson

We took the “less is more” approach with our new short sleeved, lighter weight button downs.

So much so, we even shortened the name.

Brown

SHIRT SSBD $85 100% cotton. Tailored fit. Designed to be worn tucked in or out. Logo embroidery on bottom placket. Sizes S-XXL. Imported. Available in: Wilson 811190 and Brown 811192.

Shown with: SUNGLASSES 402741 (p. 42).

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Last spring the guys in our office started wearing

is a lightweight, enzyme washed cotton. The

vintage short sleeved button downs every Friday

buttons are a lighter horn, giving them an antique

and called them SSBDs. This new “Casual

feel. The fit is similar to our tailored fit, but we

Friday” SSBD attitude inspired us to create our

adjusted the length, so they can be worn untucked

own with the same vintage feel and fit. The fabric

or tucked in.

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SUMMER READY Whether you’re packing for vacation, looking for a gift for dad or a grad, or headed out to the links, we’ve got you covered.

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1 Classic Bit Driver $198 300347 (p. 31), 2 Performance Logo Hat $29.95 400647 (p. 54), 3 Pro Stripe Performance Polo $95 821001 (p. 15), 4 American Flag Needlepoint Key Fob $28.50 402940 available at OnwardReserve.com, 5 Sun Guard SPF 45 $21.00 available at OnwardReserve.com, 6 Duracoat Lowball $19.99 402688 available at OnwardReserve.com, 7 Stars & Stripes Needlepoint Belt $165 400736 available at OnwardReserve.com, 8 Pocket Knife $19.00 300207 available at OnwardReserve.com.

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@jeannekaufman Atlanta Steeplechase

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