Spring 2015
Onward Reserve is something more than a curated selection of my favorite brands. It is more than a specialty store or a line of apparel. The Onward Reserve experience mixes laid back southern hospitality with a world class retail atmosphere both in store and online. Onward Reserve is built by the energy, inspiration and curiosity of its people. I’ve drawn inspiration for our stores and our designs from the places I have been and the people I have met. Sometimes the simplest interactions can inspire the greatest changes in our style – always for the better. We are in this for the long haul. 2015 is going to be another exciting year. Our next retail store will open late this Spring in Georgetown, Washington, D.C. It is a perfect home for Onward Reserve. One of the most iconic retail destinations in America, Georgetown still clings to the style and authenticity of a small town main street. We are thrilled to be in the company of the finest retailers in the world.
Onward and Upward.
Co-Founder + CEO @tjcallaway4
Shop all of our styles online at
OnwardReserve.com and enjoy Free Shipping & Returns. Talk to a real person
1.888.543.5022 or stop by one of our beautiful locations IN:
Atlanta, GA Athens, GA Charlotte, NC
Chattanooga, TN Georgetown - coming soon thomasville, GA
Everybody's doing it.
Our Charlotte store
Grand Opening Party hosted by Garden & Gun
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Man About Town It's our first look at Spring, and your first chance
to get a jump on the season's most exciting styles.
On model: SHIRT 400004 (p. 6), PANT 400020 (p. 9), WATCH 200251 (p. 19), BELT 100085 (p. 21), SUNGLASSES 200455 (p. 49). 5
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shirts onward reserve tailored fit Button Downs $98.50 100% cotton. Tailored fit with button down collar. Embroidered Bear logo on left chest pocket. True to size. If inbetween sizes, we suggest ordering up. Sizes S-XXL. 1 Alys 400001 2 Jekyll 400002 3 Augustine 400003 4 Sullivan 400004 5 Chesapeake 400005 6 Hatteras 400006 Catalog/Online exclusive. 7 Amelia 400007 8 Sea Pine 400008 9 Grayton 400009 10 Folly 400010 11 Seaside 400011 12 Biscayne 400012 13 Kiawah 400013 14 Tybee 400014 Catalog/Online exclusive. 15 Captiva 400015 16 Navarre 400016 Catalog/Online exclusive. 17 Santa Rosa 400017 Catalog/Online exclusive. 18 Carillon 400018 No embroidery. 19 Cumberland 400019
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Shown with: SHIRT 400017 (p. 7) & BELT 400043 (p. 32)
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pants
peter millar Raleigh Washed Twill Flat Front Pant $125 400020 100% Pima cotton. Pick stitching on fly, belt loops and hip pockets. Tab-top two button closure. 36" inseam. In Stone or Navy. Sizes 32-34.
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shirts onward reserve Classic Fit Button Downs $98.50 100% cotton. Wrinkle free. Our classic fit is a generous cut with button down collar and left chest pocket. Sizes S-XXL. 1 The Weber 400022 2 The Farmer 400023 3 The Patrick 400024 4 The Sunday 400025 5 The Watson 400026
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Gentleman's jacket southern proper $395 400042 Linen Wool Blazer. Pink lining and trim. Four button cuffs. Two button jacket. Sizes 38R-46. Shown with SHIRT 400009 (p. 6), PANT 400020 (p. 9), WATCH 200251 (p. 19), BELT 100085 (p. 21), SUNGLASSES 200455 (p. 49)
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Shorts onward Reserve Piedmont SHort $69.95 400027 100% cotton. Stone washed. 7 1/2" inseam. In Stone or Navy. Also available in pleated Stone. Sizes 32-42.
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SHOES Onward Reserve Classic Bit Driver $184.95 300347 100% leather. Silver bit. Rubber sole. In Mahogany or Black. Sizes 9-12.
Onward Reserve Suede Penny Loafer $184.95 300348 100% bullskin leather upper with "Onward Reserve" stamped rubber outsole. Sizes 9-12.
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Watches shinola Stainless steel case with double curve sapphire crystal. Super-LumiNova hands and indices. Functions: hours, minutes, small seconds, date indicator, stopwatch function with one subdial. Made in Detroit. Shown with SHIRT 400009 (p. 6) & SUNGLASSES 200455 (p. 49)
Run wel l 47 $75 mm 0 3 Gre 002 en C 44 hron Lea ogr ther aph stra p.
ph ogra rap. hron C or st r t o a t g a i all llig ther mA k lea 47m c l l a l e B w Run 251 200 $950
Run wel l 47 $75 mm 0 300 Blu eC 399 hro Lea nog the rap r st h rap .
ph ogra . trap hron C r r o s o t t a a g lli Allig er a 7mm an leath 4 l l T we 251 Run 200 0 5 $9
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Shoes
Belts
Bill PENNY Loafer $245 300025 Leather. Hand stitched. Rubber sole. Fully sheepskin lined. Sizes 9-12.
The Livingston Belt $135 100085 1 3/8" hand laced saddle leather. Waxed cotton cording. Polished silver hardware. MADE IN USA. Sizes 34-42.
Wallace Driver $245 400029 Crocodile embossed leather. Leather covered bit. Rubber sole. Sizes 9-12.
Anthony Alligator Grain Belt $95 100083 1 1/4" wide. Silver and brass buckles included. Lined with saddle leather. MADE IN USA. Sizes 34-42.
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Step outside and get some Fresh Air f i n d o u t h ow yo u r c lot h e s
ca n w o r k h a r d e r f o r y o u .
Shop our performance polos
at O n wa r d r e s e r v e . c o m
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On model: SHIRT 400034 (p. 31), shorts 400033 (p. 30), BELT 400043 (p. 32) 23
Shown with: shorts 400027 (p. 14) & BELT 300379 (p. 32)
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inge n i ou s p e r f o r m a n c e f o rm a n d f u n c t i o n never lo o ke d so go o d.
SHIRTS peter millar Halford Stripe Performance polos $85 400030 92% polyester, 8% jersey. UPF 50+ sun protection. Comes in white/palm, white/hula pink, and white/wave. Sizes S-XXL.
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1 Periwinkle Gingham
2 Berry Check
Shirts Cotton Brothers tailored fit button downs $89.95 100% cotton. Tailored fit with button down collar. Cotton Brothers logo embroidered on left chest pocket. 1 Periwinkle Gingham 400032 2 Berry Check 400031. Sizes S-XXL. Shown with: shorts 400027 (p. 14) & BELT 300379 (p. 32)
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g et r ea dy f o r t h e Do g days o f s u m m e r
Shorts onward Reserve Seersucker Piedmont Short $74.95 400028 100% cotton. Classic seersucker. Flat front. 7 1/2" inseam. Sizes 32-34. Shown with SHIRT 400035 (p. 31) and BELT 300379 (p.32).
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Shorts
peter millar Salem High Drape Performance Short $78 400033 100% polyester woven twill. Inseam 9.25". Moisture wicking and quick dry. 2-way "mechanical" comfort stretch. Easy care. Quarter-top pocket. Small Peter Millar crown logo above back pocket. Shown in stone. Also available in khaki and midnight. Sizes 32-42.
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shirts Onward Reserve Performance Polos $89.95 92% polyester, 8% spandex. Moisture wicking, quick dry. Onward Reserve embroidery on left chest. Classic fit. Sizes S-XXL. 1 Classic Stripe Olive 400034 2 Double Stripe Olive/Berry 400035 3 Classic Stripe Light Blue 400034 4 Double Stripe Light Blue/Marsala 400035
loo ks + Fe e l + b ene f i ts I t ' s a w in, win, win.
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BELTS Onward Reserve Braided Belt $79.95 300379 Comes in olive and khaki. Stretch nylon braid with alligator embossed leather buckle. Onward Reserve logo Belt $85 400043 Made in USA. Embroidered Onward Reserve bear logo. Leather buckle and tab.
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braid e d beau ty our onwa r d r e s e rv e belts a re th e t i e t h at b i n ds.
On model: SWIMWEAR 400036 (p. 36) & SUNGLASSES 200528 (p. 44).
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LIVE Introducing the Onward Reserve Swim Shop
side
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Dive into Spring, the water's fine.
Swimwear Onward Reserve Atlantic Swim Suits $64.95 400036 Mesh lining and contrast stitching. Two side hip pockets and one back, right velcro pocket with grommets for water to escape. Embroidered bear logo on front left leg. In navy, coral, and aqua. Sizes S-XXL.
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Shown with: SUNGLASSES 300295 (p. 44) & SHOES 200069 (p. 40).
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1 Paisley
2 Sunglasses
3 Patchwork
Everything's coming up patterns.
1 Lobster
2 Ocean Floor Parade
Swimwear Peter Millar Swim Suits $85 100% polyester. Elastic waist with durable drawsting. Front pockets. Side slit. 8" inseam. Sizes S-XXL. 1 Lobster 400038 2 Ocean Floor Parade 400037 Southern Proper Swim Suits Opposite page. $79.50 Mesh lining. Back pocket. 5" inseam. Sizes S-XXL. 1 Paisley 400040 2 Sunglasses 400039 3 Patchwork 400041
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Splish! Splash! SHOES SWIMS $159 Nylon and rubber. Multiple ventillation gills. Durable flexible outer shell. Antibacterial, ventilalted, EVA insole. Anti-slip natural non-marking outsole. Run a size big. For example, if you wear a size 9, we recommend ordering a size 8. Sizes 8-11. Water Resistant Braided Lace Loafer Navy/Green 200069 or Khaki/orange 400042 Water Resistant Lace Loafer Navy 400043 Water Resistant Penny Loafer Brown 200070
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Shown with SWIMWEAR 400036 (p. 36), SUNGLASSES 200528 (p. 44), SHOES 400043 (p. 40).
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We've got your weekend covered.
SHIRT Southern Proper TOURNEY SHIRT $75 400043 100% cotton. Pocket on right chest. Embroidered logo. Sizes S-XXL.
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SUNGLASSES KREWE Du Optic Prescription ready. 100% UVA/UVB protection. On opposite page: The Fly OS in Midnight Tortoise Polarized $215 300400 JLP Blond Tortoise to Champagne $175 300401 St. Louis in Bengal Tortoise $235 200528 On page 4, 12, 18 and 49: LGD Tobacco Polarized $235 200455 On page 37: Charles in Whiskey Polarized $215 300295
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Effortlessly stylish.
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Where art and comfort meet. tees onward reserve penley tees $29.95 100% cotton. Pocket with Onward Reserve logo on front left chest. Printed on Comfort Colors. Sizes S-XXL. Coca-Cola Penley Tee 200203, Cowboy Reagan Penley Tee 200326, & American Flag Penley Tee 200204. Shown with: swimwear 400036 (p. 36).
About the artist: Steve Penley is a native Georgian and one of America's most popular artists. Steve is best known for his iconic, Americana portraits. His signature painting techniques incorporate a unique style of bold color, strong brush strokes, and vivid imagery.
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It's all in the
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details. Be prepared to make a big first impression.
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1 Smathers & Branson Needlepoint Belts $165 American Flag 200032, Caddyshack 200033, Gaucho 200370, Fishing Flies 100026. 2 KREWE Du Optic sunglasses $235 200455, LGD Tobacco polarized. 3 Daniel Wellington watches Swansea & Classic Cambridge $195 101242, Classic York $229 200045. 4 high cotton Bow Tie $50 101869 5 Smathers & Branson Golf Cart Flask $65 100726 6 Harry's Shave Cream $12 300256, The Truman Razor in orange & navy $10 300253, The Winston Razor $20 300254
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We love seeing how you live the Onward Reserve lifestyle! Connect with Onward Reserve via social media for online deals, upcoming events, and more. Whether you're traveling the world or having a backyard barbeque, we want to see how you make #onwardreserve yours!
Follow us @onwardreserve
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Share your lifestyle. Discover #onwardreserve. Follow us on Facebook, Instagram, and Twitter @onwardreserve.
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PRST STD US POSTAGE
PAID
ONWARD RESERVE
3072 Early St., Suite 200 Atlanta, GA 30305
CUSTOMER NUMBER
SOURCE CODE
Shop all of our styles online at
Or Talk to a real person
OnwardReserve.com
1.888.543.5022
and enjoy Free Shipping & Returns.
More colors and styles available online.
SHOES Onward Reserve Classic Bit Driver $184.95 300347 100% leather. Silver bit. Rubber sole. In Mahogany or Black. Sizes 9-12. Onward Reserve Suede Penny Loafer $184.95 300348 100% bullskin leather upper with "Onward Reserve" stamped rubber outsole. Sizes 9-12.