We shot our fall catalog in Onward Reserve’s home town of Atlanta. Some of my favorite local landmarks and haunts were on the list along with some local Atlanta celebrities.
While most of the apparel industry had to scale back their fall offerings and buys this year, our team was able to not only maintain our commitments to our vendors and customers for exceptional new products, but also introduce a completely new collection to elevate our brand. I’m excited to share a new line we have been hard at work on called Reserve Label along with some updated classics you’ve come to know and love. Reserve Label focuses on unique and more luxurious textiles that fit into the everyday wardrobe with ease. I can confidently say I will be wearing these pieces all season long.I cannot thank you enough for your continued support of Onward Reserve. It means the world to my team and me! If you’re near one of our stores, please stop in to say hello!
Onward and upward,
TJ Callaway IV, Founder + CEO @tjcallaway4
