Brand News NEW BRIXTON BREWERY CAMPAIGN REMINDS GEN Z TO BRING PHOTO ID TO VOTE

Brixton Brewery is launching free-to-use photo ID booths, and thousands of informative coasters and stickers on pint glasses and cans across the UK to encourage consumers not to forget their ID on voting day. Their YES, WE CANS campaign will alert people to new Government rules which make it compulsory to carry photo ID when voting, which could mean those without, can’t make their voices heard.

Brixton Brewery is stepping in with its YES, WE CANS campaign after new research showed one in 10 British people do not have a photo ID, and nearly two million (20%) Londoners are unsure of the new regulations. Over 30% of Brits are not sure or disagree with the new rules of needing photo ID, despite it potentially being here to stay.

The survey of 2,000 people, carried out by 3gem, also revealed that over a quarter of people are not confident about where to either obtain or update their photo ID, with over 20% of Gen Z saying they do not know where their photo ID is! Over 67% of Gen Z would be more likely to vote if they had a valid photo ID.

Inspired by the spirit of Brixton and its people, who have always been activists and campaigners, and American campaigns like Rock the Vote, supercharging participation, the brewery has partnered with Laine Pubs to install free photo booths across Brighton and London (more below), but these aren’t for selfies or group shots. The free photobooths are super simple, allowing people to walk in, grab a drink and be on their way to getting a valid photo ID. Bish, Bash, bosh the ballot box. After all, pubs have always been great places for debate, no matter your political opinion.

Johnnie Walker Princes Street Celebrates Deaf Awareness Week With British Sign Language Supported Whisky Tasting

recently named the Best Whisky Experience in the World by Whisky Magazine.

Guests will be taken on a 90-minute exploration of Scotland’s liquid landscape, sampling a stunning collection of drams from iconic regions including Islay, the Highlands and Speyside. They will also have the opportunity to savour a very special Lowland grain whisky, exclusive to Johnnie Walker Princes Street.

To mark Deaf Awareness Week (1-7 May 2023), Johnnie Walker Princes St, Edinburgh’s Five Star Whisky Attraction, has created a new edition of one of its most popular whisky tasting experiences, with assistance from British Sign Language (BSL) interpreters from Deaf Action.

Taking place on May 5 2023, guests will enjoy a specially curated 90-minute tasting led by a whisky specialist, alongside a BSL interpreter with the support of Deaf Action. The Whisky Explorers: British Sign Language Edition will offer those using BSL a chance to enjoy a specially curated sensory experience at the venue, which was

Building an inclusive and modern visitor experience has been a core focus of Johnnie Walker Princes Street from its inception, and this new experience is the start of regular opportunities for the deaf community created by the team. The business worked with Euan’s Guide to ensure the building and its various experiences are fully accessible, and the venue is fitted with an induction loop system for those who use hearing aids.

This new tutored tasting which is due to be rolled out throughout the year, is another stride forward for the world-renowned experience’s inclusivity goals. Johnnie Walker has worked closely with Deaf Action and a native BSL using consultant to ensure the experience is tailored to the needs of deaf BSL users and those hard of hearing.