3 minute read
How to create the perfect rental listing
It may not be hard to attract tenants at the moment. We, for instance, had 65 enquiries for our most recent property before it was rented. However, by crafting the perfect rental listing you may increase the caliber of tenants you attract and even be able to achieve a higher rental amount.
With the right combination of an engaging description, appealing photos, and transparency about terms and conditions, you can turn inquiries into long-term mutually beneficial lease agreements. Here’s a step-by-step guide on how to craft the ideal rental property advertisement.
1. Start with a Strong Listing Headline
Your headline is the first thing potential tenants see, so make it catchy and informative. Include the main selling points of your property - location, number of bedrooms, unique features, or the rental price. For example, “Charming 2-bedroom flat in Central London with a private balcony, available for immediate occupancy.”
2. Craft an Engaging Description
The body of your advert needs to provide details about your property. Avoid using generic terms; instead, highlight the unique attributes that make your property special. Does it have an openplan kitchen? A recently renovated bathroom? Close proximity to public transportation?
Additionally, provide information about the neighbourhood proximity to schools, parks, shops, and other local amenities. For example, “Located just five minutes’ walk from the bustling shops of High Street Kensington and a stone’s throw away from the scenic Kensington Gardens.”
Editor’s note: We have found that tenants are particularly enthusiastic about dealing with the landlords directly (many have had bad experiences with lazy agents) so if you self-manage, mention it and you could even ask for a quote to include from a previous happy tenant.
3. Use High-Quality Images
A picture is worth a thousand words, especially when it comes to property advertising. Make sure your photographs are well-lit and high-resolution. Take photos of every room, as well as the building’s exterior, any outdoor space, and key amenities including in the location (restaurants, attractions and good schools). If possible, consider hiring a professional photographer to help capture your property at its best.
Be Transparent about Terms and Conditions
Transparently stating your rental terms and conditions can help prevent misunderstandings later. Include information about the deposit, lease duration, and any specific requirements you might have, such as “no pets” or “non-smokers only.”
Editor’s note: The Renters (Reform) Bill has not come in yet so it is still a unique selling point if you accept pets – consider doing so and potentially charging slightly higher rent for doing so.
5. Proofread Your Ad
Before posting, proofread your advert carefully. Typographical errors or misinformation can give the impression of a careless or unprofessional landlord.
A well-crafted rental advert takes some effort, but the returns in terms of attracting reliable tenants and minimising vacancies make it well worth the investment. Remember, your rental property is not just a piece of property; it’s a home. By advertising it effectively, you can ensure that it’s seen by those who will value and respect it as much as you do.
For more great advice like this and support check out everything we do here: https://linktr.ee/btlgroup
