The only publication dedicated to business in Onslow County onslowbusiness.com
January 5, 2026 Vol. 3 Issue 1
SBCN Launches Startup Showdown The North Carolina Community College System's Small Business Center Network (SBCN) has announced the launch of the SBCN Startup Showdown, powered by the Wells Fargo Foundation, a new statewide competition designed to support emerging entrepreneurs through mentorship, training, and $60,000 in startup funding. In its announcement, the SBCN states that “the initiative is made possible by the largest private gift in the history of the SBCN, in partnership with the NC Community Colleges Foundation and Wells Fargo.” Applications open March 1, 2026, and close April 7, 2026. Sixteen finalists—two from each of the SBCN's eight regions—will be selected by late April to participate in a four-month development experience. Training begins in mid-May and culminates in a statewide pitch showcase and awards ceremony in Raleigh in August and September 2026. April Priester, Small Business Center Director for Coastal Carolina Community College, is the Program Director for the SBCN Startup Showdown, Powered by Wells Fargo.
Priester explains that applicants “need to have a business idea concept that they want to start in the state of North Carolina. They would need to complete a video application. They are also required to obtain a minimum of three hours of business
counseling from their local small business center before they apply. Then they have to get a letter of recommendation from their small business center director and two other additional letters of recommendation from people in their community.“ The SBCN announcement states that “Throughout the program, finalists will receive structured entrepreneurship training, oneon-one counseling from local Small Business Center advisors, pitch development support, professional business planning tools, and up to $500 in customized consulting from subject-matter experts. Participants will also complete the SBCN's eight-week online Pitch It! course and engage with statewide peers, mentors, and partners.” Anne Shaw, State Director of the Small Business Center Network, says, "While we celebrate existing small businesses, this program invests in the people who are just getting started. The SBCN Startup Showdown gives new founders the guidance, capital, and confidence needed to move from idea to launch—no matter where they live in North Carolina." The $60,000 funding pool will be awarded to the top three entrepreneurs and their supporting Small Business Centers. Winners will also receive a professionally
COMPLIMENTARY
Making a difference for businesses in and around the Greater Onslow County area: Jacksonville, Swansboro, Richlands, Camp Lejeune, Holly Ridge, Hubert, Sneads Ferry, North Topsail Beach, Surf City, and beyond.
INSIDE THIS ISSUE Photo by Josh Weaver, A-B Tech
produced pitch video, statewide visibility through public voting, and a one-year local Chamber of Commerce membership. "Wells Fargo has a long and proud tradition of supporting entrepreneurs," said Suzie Koonce, Senior Consultant for Social Impact & Sustainability at Wells Fargo. "When small businesses grow, communities grow—and we are proud to support this effort in its inaugural year." Priester adds that she is excited about serving as the Program Director and “excited about what this will mean for entrepreneurs across the state.” Key Dates March 1—Applications Open April 7—Applications Close Late April—Finalists Announced Mid-May 2026—Training Begins August–September—Statewide Showcase & Awards For more details, go to: www.nccommunitycolleges.edu/ sbcnstartupshowdown/.
Communication Still Matters .............. 2 Balance and Intention ............ 3 Chamber Corner ... 4 Networking Opportunities ....... 5 Downtown J’ville in Motion ............... 6 Building Something New .................. 7 Standup Downtown 7 HR As A Growth Strategy ............. 8 Changes at Coastal Blends ................ 9 Lazy DaisyOpen .... 10 Hugs and Heroes ... 11 Reset and Realign.. 12 Meet Iron Door Cyber................. 12 People Risk You Can’t Afford to Ignore .... 13 Focused on Wellness ............. 14 Training Opportunities ....... 15 Business Over Breakfast ............ 16
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January 5, 2026
Why Communication Skills Matter for Small Business Owners By Brian Vinciguerra World Champion Speaker to Headline Free Jacksonville Business Communication Event
For small business owners, communication is often the difference between a good idea and a successful one. Whether pitching services, leading employees, or building trust with customers, how a business owner communicates can directly affect outcomes. On Tuesday, January 6, 2026, local entrepreneurs and professionals will have an opportunity to sharpen that skill during a free community event featuring David Brooks, a Toastmasters International World Champion of Public Speaking. The event, hosted by Jacksonville Toastmasters Club 3478, will take place from 7:00 to 8:30 p.m. at Miller-Motte College in Jacksonville, with both in-person and Zoom attendance options available.
Brooks will deliver a keynote titled “5 Strategies for Speaking Successfully,” a practical presentation focused on communication techniques that can be applied immediately in real-world business settings. His talk will be followed by a live question-and-answer session, allowing attendees to explore how effective speaking influences leadership, customer relationships, and professional credibility. For many business owners, public speaking is not limited to formal presentations. It shows up in sales conversations, staff meetings, networking events, and community engagement. Improving communication skills can help entrepreneurs articulate value more clearly, build confidence, and strengthen relationships. “Strong communication is one of the most valuable tools a business owner has,” said Brian
Vinciguerra, Vice President Public Relations for Jacksonville Toastmasters Club 3478. “This event is designed to give local professionals practical strategies they can use right away, without cost or pressure.” Brooks gained international recognition after winning the Toastmasters World Championship of Public Speaking, one of the largest speaking competitions in the world. Since then, he has worked with speakers and leaders across a wide range of industries, emphasizing
authentic, human-centered communication rather than scripted delivery. The event will also include a brief Table Topics demonstration and an introduction to Toastmasters for those interested in continued skill development. Attendance is free, but advance registration is required due to limited seating.
More information and registration details are available at https://bit.ly/ speaksuccessfully
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January 5, 2026
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Start the New Year with Balance and Intention By Victoria Morales Onslow Memorial Hospital A new year brings a chance to reflect, set fresh goals, and renew your focus on health and well-being. After weeks of festive gatherings, indulgent meals, and hectic schedules, you may be eager to reset your routine, especially around nutrition. The best part? A healthy start doesn’t require rigid rules or perfection. Instead, it is about balance, consistency, and small, mindful choices that fuel your body and support lasting wellness. With simple, sustainable strategies, you can nourish your body, savor the foods you love, and build habits that last far beyond January. The Power of a Balanced Plate One of the most effective ways to support your health in the New Year is to build balanced meals. A colorful, well-rounded plate not only satisfies your taste buds but also keeps you energized and focused throughout the day. Begin by loading your plate with fiber-rich foods that aid digestion and promote fullness. Think roasted Brussels sprouts, crisp green beans, sweet winter squash, or vibrant leafy salads—delicious staples for any meal. Pair quality protein sources, such as turkey, chicken, fish,
eggs, beans, lentils, tofu, or other plant-based options, with carbohydrates like whole grains, potatoes, rice, or pasta. Combining protein with carbohydrates helps stabilize energy levels and supports balanced blood sugar. In addition, yes, there is always room for enjoyment. Savoring your favorite foods and the occasional sweet treat, guiltfree, helps prevent deprivation and makes healthy eating more enjoyable and sustainable. A fulfilling lifestyle is about creating balance, not eliminating foods. Planning Ahead for Success A little planning goes a long way toward setting the tone for healthy habits. Skipping meals or trying to “make up” for past indulgences can backfire, often leading to more hunger and overeating. Instead, aim for regular, balanced meals and snacks to keep your energy steady and your hunger in check.
Whether you are attending gatherings, heading back to work, or tackling a busy week, consider planning meals or packing nutritious options like roasted veggies, vibrant salads, or protein-rich snacks. Preparing in advance empowers you to make intentional choices that align
with your goals—while still leaving room for flexibility and fun. Hydration & Mindful Eating Hydration is essential for your overall well-being, yet it’s often overlooked. Drinking enough water supports digestion, energy, and appetite regulation. If plain water feels dull, jazz it up with fruit infusions or sparkling water flavored with lemon-lime, cranberry-mint, or strawberrykiwi for a refreshing twist. Mindful eating is another powerful tool to bring into the New Year. Eating slowly allows you to enjoy flavors fully and gives your body time to recognize fullness. Pause between bites, check in with your hunger levels, and stop when you feel comfortably satisfied. This practice supports
both physical and emotional well-being.
A Healthy New Year, One Choice at a Time The New Year offers a fresh opportunity to focus on progress—not perfection. By embracing balance, planning, staying hydrated, and practicing mindful eating, you will set the stage for nourishing habits that support your health year-round.
At Onslow Memorial Hospital, we are committed to supporting your wellness journey every step of the way. Here’s to a new year filled with balance, energy, and confidence as you care for your body and build habits that help you thrive.
Business Movements Uncork Unwind Closing
Shala Boyd, owner of Uncork Unwind, a wine bar that had been located on Ramsey Road in Jacksonville, has announced the business was closing as of December 31, 2025.
Coastal Wing & Spirits Transferring Ownership
The Coffee Co. Transitioning
Eva Dobrowski, co-owner of Coastal Wing & Spirits, has announced that “my husband and I are retiring and our GM Blake Jones will be the new owner as of 1/1/26.”
Cali and Kelly Yore, co-owners of The Coffee Co. in Richlands, announced they were closing their current location as of December 31, 2025. The coffee shop had been in business for five years there.
The Lazy Daisy Bookshop Open in New Location
She adds that everyone is excited about the changes.
Kristen Rochelle announced that The Lazy Daisy Bookshop is now open on Chaney Avenue in Jacksonville. (See full story, page 10.)
Coastal Wing & Spirits has locations in Surf City and in Sneads Ferry.
The Yores are focusing more fully on their ministry at Victory Church, which was planted at The Coffee Co. four years ago. They plan to open a new, nonprofit coffee shop in the church in early 2026.
Coastal Blends Under New Ownership Chris and Rhonda Davis have sold Coastal Blends, located in Holly Ridge. The new owners are retaining the name and the menu, and planned a soft opening on January 1. (See full story, page 9.)
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January 5, 2026
New, More Affordable Health Plan Available to Chamber Members By Tammy Proctor Executive Director Greater Topsail Area Chamber of Commerce and Tourism With small businesses feeling the impacts of rising health care costs, the NC Chamber has partnered with Blue Cross and Blue Shield of North Carolina (Blue Cross NC) to provide a new, more affordable health plan option for small businesses, their employees and their families. This plan, Carolina HealthWorks, is available to small businesses who are members of the Greater Topsail Area Chamber of Commerce & Tourism.
Carolina HealthWorks is available starting November 1 to North Carolina small businesses that have 2 to 50 employees and are members of either the NC Chamber or a participating local chamber. Carolina HealthWorks has chosen Blue Cross NC to be the administrator for this health plan, offering access to Blue Cross NC’s broad network. Small business owners have opportunities to enroll in the plan throughout the year.
Carolina HealthWorks brings together North Carolina’s small businesses to access more affordable health care through a multiple-employer welfare arrangement (MEWA) model. A MEWA offers an alternative to small businesses that allows them to pool their resources and provide access to the rate advantages and benefits typically only enjoyed by larger groups.
Carolina HealthWorks is sold through Blue Cross NC appointed agents, allowing businesses to continue working with their existing Blue Cross NC agent. Direct enrollment is available through Blue Cross NC for those not currently working with an agent. More information about Carolina HealthWorks is available on the Blue Cross NC website or the NC Chamber’s website.
“In the Greater Topsail Area, small businesses are a driving force in our local economy and significant employers,” said Tammy Proctor, Greater Topsail Area Chamber of Commerce & Tourism director. “We are excited to offer this new opportunity – in partnership with the NC Chamber and Blue Cross NC – to help our small businesses and their employees access affordable health care.”
“North Carolina leads the nation in business—but is one of the most expensive states for health care – a sharp contradiction that hits hardest for small businesses fighting to survive.” said Gary Salamido, president and CEO of the NC Chamber. “This moment demands real solutions. The creation of Carolina HealthWorks is a meaningful step in giving small businesses a tangible, more affordable path forward. We appreciate
Blue Cross NC’s willingness to partner and find an affordable, thoughtful solution designed to help small businesses support their teams, their families, and stay competitive.” In North Carolina, small businesses are an important part of the economy. The state has more than 1 million small businesses. Data from 2022 showed that businesses with fewer than 20 employees represented 18% of total private employment, and those with 20 to 40 employees represented 10%. “Right now, the health care system is shifting, and our market is experiencing immense volatility. It will take partnerships and new ideas to meet this moment,” said Tunde Sotunde, MD, CEO of Blue Cross NC. “Our partnership with the NC Chamber, and the launch of Carolina HealthWorks, is an example of a creative collaboration to solve a real problem: the soaring cost of health care for small businesses. Blue Cross NC stands ready to partner with organizations committed to driving down health care costs in North Carolina.” According to a national analysis, small businesses bear higher burdens from health
insurance costs, representing a higher percentage of payroll costs when compared to larger businesses. In fact, among small businesses that do not offer health insurance, 65% cited cost as the most important reason. The impact of those decisions is significant since more than 94% of businesses in the United States have fewer than 50 employees and more than 27% of private sector employees work in firms with 1 to 49 employees. “Small businesses are the lifeblood of this state,” said North Carolina Insurance Commissioner Mike Causey. “Many small business owners have told me about their struggles to find affordable health care for their employees. I applaud the North Carolina Chamber for partnering with Blue Cross NC to create this new option for its small employer members. I also want to give a special thank you to the review team at the N.C. Department of Insurance for going above and beyond in putting in extra hours to make this approval in record time. We need to continue to look for ways to help get more North Carolinians affordable health care.”
Chambers Serving Onslow County Businesses Greater Topsail Area Chamber of Commerce 13775 NC Highway 50 Ste 101 Surf City NC 28445 910-329-4446 info@topsailchamber.org www.topsailchamber.org Tammy Proctor Executive Director Jacksonville Onslow Chamber of Commerce 1099 Gum Branch Rd.
Jacksonville, NC 28540 (910) 347-3141 jacksonvilleonline.org/ Laurette Leagon President Richlands Chamber of Commerce 8112 Richlands Hwy., PMB 48 Richlands, NC 28574 910-601-5266 or 910-389-6220
www.richlandschamberofcomm erce.com/ richlandsncchamber @gmail.com Diana Barnes King Director
swansboroareachamberofcom merce@gmail.com swansborochamber.org/ Mike McHugh Executive Director
Swansboro Chamber of Commerce
Filipino American Chamber of Commerce of North Carolina (FILAMCCNC)
714 W Corbett Avenue Suite 14 Swansboro, NC 28584
3537 M L King Jr Blvd #50 New Bern, NC 28562
910.326.1174
801-577-0193 www.filamccnc.com
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Networking Opportunities Business Over Breakfast Friday, January 16, 8:30am Council for the Arts Hosted by Onslow Business Registration is required. onslowbusiness.com/ business-over-breakfast/
Brainstorming / Networking Monthly networking session for sales professionals in all types of business, sharing ideas and encouragement Thursday, January 29, 5:30pm-7:30pm Bistro 1940 618 New Bridge St., Jacksonville
A Women Empowering Network (ANEW) Thursdays from 9:30 to 10:30 Check their FB page for the current location https://www.facebook.com/ ANETWORKEMPOWERINGN ETWORK
Topsail Young Professionals January 13, 5:30-7:30pm High Tides and Good Vibes Party to Kick Off New Year January 30 Surf City Line
Veteran Business Collective Chapter Meeting Thursday, January 15 6:00pm-9:00pm Carolina Ale House, Jacksonville Breakfast Meeting Friday, February 6, 8am Blend Café veteransbusinesscollective.org/ chapters-events
Richlands Chamber of Commerce Last Wednesday of each month at 9 a.m. 200 S. Wilmington Street www.richlandschamberofcom merce.com/
Swansboro Area Chamber of Commerce
All events are free. To register visit the Chamber’s website: topsailchamber.org/events
Holds “networking events year-round, including our Business After Hours and General Membership Meetings held monthly.” swansborochamber.org/
Coastal Masterminds January 20, 4pm Chamber office
Professional Book Club
Greater Topsail Area Chamber of Commerce
Note: WomenConnect attendees order from menus at their own expense.
Book Club and Vision Board
WomenConnect in Sneads Ferry January 6, Noon Rick’s Restaurant
InventHer Studio 624 New Bridge St, Jacksonville January 14, 10 AM – 1 PM Free supplies, free entry, and coffee for sale
WomenConnect in Hampstead January 8, Noon Nineteen Restaurant
How to Work with Complicated People
Mornings with WomenConnect January 22, 7:30am Southern Roots Grill
Biz & Bagels Breakfast Social
Men’s Business Alliance January 13, 8:30am Chamber office
Marine Federal Credit Union January 23, 9am https://www.facebook.com/ events/900469619177975/
Send your networking event information by January 23 to onslowbiz@words-working.net to be included in the February issue.
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January 5, 2026
Downtown Jacksonville in Motion By Jessica Marshall for InventHer Studio Downtown Jacksonville Is Already in Motion The Downtown Passport Program is well underway and the energy on the streets reflects it. What began as a pilot idea has quickly become a reason for residents to slow down, explore, and genuinely experience the heart of their own city. With Inventher Studio officially part of the lineup, the creative pulse downtown is more visible and more accessible than it has been in years.
The program isn’t just bringing people through doors because it’s encouraging them to linger, ask questions, find favorites, revisit old ones, and meet the entrepreneurs behind the work. Launching alongside the Passport momentum is Artisan’s Alley, a new monthly gathering built to highlight creators who usually stay tucked in their studios and workshops. Every Third Thursday one alley transforms:
How the Passport Works
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Artisan & shops open late
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Delicious food
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Live entertainment
Visit six participating downtown businesses
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Enjoy what they offer: • a class • a meal • a service • a handmade find • a workshop • or a storefront discovery
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Collect a stamp at each stop
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Drop off your completed card at Clove Hitch or Miladas
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Be entered to win local prizes, maker goods, and downtown gift cards
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Rotating artists and vendors
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Outdoor activities for children Not long ago, downtown was something many drove past, not toward. The Passport and Artisan’s Alley are changing that as streets feel fuller because people feel welcomed to explore, the conversations last longer, locals are choosing
The Downtown Passport will be initialed and dated by participating businesses in downtown Jacksonville.
local on purpose, and creativity isn’t behind a studio door, it’s public.
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InventHer Studio
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Milk Road Downtown
Our area isn’t trying to imitate another city or import culture. It is simply highlighting what has been here, ready, waiting, and deserving of attention.
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Lil Bean
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Chicano Street Kitchen
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Bistro 1940
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Reinas
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Clove Hitch
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Coastal Cottage
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Pink Mink
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Cozy Co
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Storm Pierre Photography
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Velo Fitness
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Vivre Pilates Studio
So show up. Wander freely. Collect stamps. Support makers. Taste something new. Try a class. Invite a friend. Rediscover the downtown you thought you already knew with the new arrivals in Downtown Jacksonville’s creative community. The list keeps growing: •
Miladas
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Building Something New at the Y A new charter, a new building interior and an addition to the existing structure, two new pools, and new staff are integral to building a new YMCA for the Onslow County area. CEO Charlie Myers explains that the New River YMCA will be the first in many aspects. He says that the Y is “the first this county’s had and we’re a new YMCA association.” He adds that the national office “has not chartered an independent YMCA in over 20 years.” Myers says that he and his team are “building something new here,” and the national office is “redesigning some of their landscape of how they’re opening new YMCAs.” He adds, “it is exciting to be one of the first to do that.” To make all of this happen, the space at 1940 Gum Branch Road in Jacksonville will be closed for most of 2026. When it re-opens, it will have expanded to over 58,000 square feet. The interior will be redone and will include a 5,000 square foot addition at the front of the existing building. The new, full-service facility will include an eight-lane pool and a family pool, three to four locker rooms, three multipurpose rooms, a middle school size gymnasium, a teaching kitchen, and office space.
Chief Mission & Advancement Officer Nichole Lovejoy came onboard in January 2025, “to help push the annual impact fund, help with the fundraising, and then marketing and outreach.” A significant part of Lovejoy’s job over the past six months has been to move the capital campaign forward. Lovejoy explains, “we launched our capital campaign to finish raising the money to build the facility.” She adds, “we do a lot of speaking engagements to spread the news about what’s happening here.” The projected cost of renovations, additions, and pool construction is $20.5 million. Corporate and government support have pushed the organization very close to that number. Myers says “our goal is to be a debtfree facility when we open the doors.” Myers adds, “we are very thankful for federal, state, county, and city governments and the Board of Ed for funding. Those partnerships are what make things happen.” He emphasizes that all money raised will contribute to programs that will give back to the community. The Y will offer a Safety Around Water program for every second grader in Onslow County. Area swim teams will be able to use the pool facility
for free. In addition, anyone with an Onslow County driver’s license will be able to use the pool free for two to three hours each week.
Lovejoy adds, “it’s important to know that our space is available to anyone, regardless of income.” The Annual Impact Fund provides financial assistance to those who qualify. In fact, she says, they provided $150,000 in financial assistance in 2025.
Stand Up Downtown: Look Closer. Speak Louder. is a free, community event focused on raising awareness about human trafficking while bringing our community together in an engaging and approachable way. The event will feature live music, art, local vendors, food, ice skating, and access to local resources. Attendees will receive passport cards as they visit participating
locations, which can be completed for a chance to win the community raffle. This is a family-friendly event and open to everyone.
Event Details: Date: Saturday, January 24, 2026 Time: 12:00 PM to 3:00 PM Location: Downtown Jacksonville, Court Street
Below, future site of two pools at the Y
While the renovation and additions are being completed at the Gum Branch Road location, other facilities remain open with about 100 employees providing child care and other services. Myers says that he will hire for the new facility in late spring and early summer, primarily for director level, full time roles. That timeline enables the new hires to be fully onboarded and trained, and to learn more
Stand Up Downtown Focused on Awareness Submitted by Julia Benefield Outreach Manager, Onslow Victims Center
Above, Charlie Myers and Nichole Lovejoy
about the culture, which Myers says “is very different from a traditional fitness center.” Directors will then be able to hire and train part-time employees as the opening date nears. Myers says their goal is to open the Gum Branch full-service facility to the public by the end of 2026, with memberships expected to be available in the fall.
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January 5, 2026
HR as a Growth Strategy for Small Business Success By Rachel Bridgers, SBTDC Greenville As your business grows, you will encounter new opportunities for structure, clarity, and culture-building. HR is an enabler of success, as growth brings new dimensions to leadership and HR priorities. HR is more than compliance – it’s a growth strategy, and a natural and positive part of the scaling process. Many small businesses point to their people as one of the most important factors influencing their success, even more so than acquiring customers or managing cash flow. Whether it’s finding the right talent, retaining good employees, or building a strong company culture, the “people” side of growth can have a huge impact on the next stage of success. As your company scales, your approach to managing and supporting people must evolve too. Why HR Must Evolve as You Grow It’s important to recognize that the needs of a three-person company are different from the needs of a 30+ person company. Small businesses often start with informal HR practices that work well when there are a handful of employees. As you grow, that growth creates a chance to formalize what works well and strengthen team alignment. You’ll also benefit from intentionally focusing on the opportunity to build structure, role clarity, and leadership capacity. The goal is to ensure your HR systems are aligned and consistent. When approached intentionally, HR becomes a strategic advantage that fuels continued success. Recently, I spoke with Nicole Norian, founder of Chrysalis HR Consulting in Asheville, about HR strategies that support small-business growth. Chrysalis helps “small organizations build strong teams through practical HR and leadership support.” Four Common Growth-Related HR Scenarios As your business expands, your key priorities will evolve
too, and many of them will relate to your people. In working with hundreds of small businesses, we often see the same themes repeat themselves. Each growth stage brings unique HR and leadership needs, and recognizing them early can make all the difference. 1. Startup Stage (1-4 Employees) Instead of just focusing on payroll and paperwork, think about how you’ll bring that first hire into your business. Consider what success will look like for them in the first 90 days. Nicole Norian advises, “Beyond the logistics, it’s important to think through how you’ll onboard and train your first hire, clarify what success means for the role, and communicate expectations along the way.” 2. Growing the Team (5-14 Employees) Growth brings new layers of complexity, especially as you bring on more employees. The informal communication that once worked no longer does, and unclear expectations can lead to turnover and frustration. As Norian explains, “Owners often underestimate how fast misalignment grows once a team hits 8-10 people. What was once effective with casual communication now needs structure.” Establishing clear job descriptions, opportunities for regular feedback, and consistent onboarding practices results in faster productivity and helps maintain alignment as your team expands. 3. Expanding Leadership (1524 Employees) Once your company reaches 15 -20 employees, leadership gaps often become more visible. Supervisors promoted from within may not yet have the skills or confidence to lead others, and owners can also discover that their own leadership skills need to be developed. “Owners can’t expect supervisors to demonstrate the leadership skills that they themselves
haven’t yet developed,” explains Norian. Building leadership capacity through coaching, mentoring, and targeted training programs sets your entire team up for success and results in stronger retention. 4. Scaling Up (25-50+ Employees)
As the business grows and scales, the culture that once felt natural now requires deliberate attention. With growth comes new managers, departments, and communication channels. Without intention, the owner’s original vision can fade. Norian emphasizes, “A strong culture doesn’t happen by accident. The owner must envision and define what they want it to be and lead intentionally toward it.” Protecting culture is about making decisions that reflect and promote your company’s values. When to Ask for Help Even the most experienced business owners encounter new HR and leadership situations as they grow. Sometimes the hardest part is recognizing that you need a thought partner. “It’s always hard to know what you don’t know,” says Norian. “Leverage your strategic wisdom by bringing in outside expertise. Collaboration and proactive planning enable you to learn, grow, and strengthen your organization while meeting your specific business priorities. External support can be beneficial when dealing with a new HR situation that you haven’t previously encountered or addressing a
situation that is similar to one that didn’t go well in the past.”
That’s where the Small Business and Technology Development Center (SBTDC) can help. Our business counselors work alongside you to pinpoint challenges, clarify your priorities, frame the right questions, and connect you with trusted HR professionals, workforce programs, or leadership development resources. You don’t have to navigate complex people issues alone, and knowing when to bring in help is one of the best leadership decisions you can make. Final Thoughts Sustainable growth depends on strong people practices. HR isn’t a one-time setup; it’s a set of evolving strategies that shape how your business attracts, develops, and retains talent. The SBTDC is here to help you think strategically about that growth, whether it’s strengthening your leadership, connecting you with the right resources, or supporting your next stage of development. The Small Business and Technology Development Center (SBTDC) offers free and confidential counseling to help entrepreneurs navigate the many facets of starting and growing a business. Our services include guidance on business planning, financial projections, marketing strategies, and much more.
Contact the Wilmington office at (910) 962-3744 or uncw@sbtdc.org.
January 5, 2026
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New Ownership, Same Name and Menu for Coastal Blends The timing just seemed right. Chris and Rhonda Davis had recently celebrated the second anniversary of their Holly Ridge shop, Coastal Blends. They had also opened a similar shop in their hometown in West Virginia and had been spending a lot of time traveling between the two. When a mutual friend introduced them to Michelle Brooker, it all clicked. Brooker had been wanting to buy a local business. She and her husband, Larry, had lived in this area years ago, when he was a Marine at the air station in Jacksonville. They had moved away, spending a number of years in Ohio, and then moved back to the Topsail area several years ago. The mutual friend knew of Brooker’s business goals and introduced her to the Davises. They had not advertised that the business was for sale, but after meeting the Brookers and discussing it further, they knew the move would be right for all involved. Rhonda says the Brookers are a “really great family. It's still veteran owned and that was important to us.” She adds, “We
prayed about it. And this is who God brought through our doors. And it was just orchestrated in a way that we couldn't have done ourselves. So, these were the people that were meant to have it.” Brooker says that she is renovating some of the space inside Coastal Blends but is not planning to change the basic menu. She adds that “we wanted to come in and kind of put our own face on it.” Her daughter, Loryn, has extensive experience in the coffee business and will be the new co-manager of the shop. Brooker adds that “Rhonda and Chris have been just amazing to help us transition.” She emphasizes that “we are continuing that good community culture and giving it a little facelift.” A “semi-retired” nurse, Brooker will also continue to emphasize the health and nutrition aspects of the shop’s offerings. The Davises have said they will remain in the area and active in the community, continuing to support local organizations. Rhonda says, “we truly appreciate the Holly Ridge community for opening their
Michelle Brooker arms and welcoming us in and supporting us. It's important that we all support the local businesses.” Coastal Blends 1061 E Ocean Rd, Holly Ridge Tu-Th 9-3, F-Su 9-5,Closed Mondays
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January 5, 2026
Lazy Daisy Now Open in New, Expanded Space By Kristen Rochelle, Owner
The new location on Chaney Ave is the final home of The Lazy Daisy Bookshop, one we’ve been taking baby steps toward for nearly three years when I first opened the mobile bookstore. I first inquired about the old building on Chaney two years ago, but the developers weren’t ready to start on it. When I saw they finally started work this past summer, it was just perfect timing as the lease for the Yopp location was ending. The Chaney building offers me everything I’ve ever dreamed of for The Lazy Daisy Bookshop (except maybe a mezzanine), and with the addition of the Sip Shoppe, the business finally feels complete. I made sure to keep the old classic moody vibes in the bookshop that everyone loved,
but wanted a more feminine atmosphere in the Sip Shoppe, my ode to our very femalecentered bookstore. From our employees to the majority of our local authors, craft vendors and small businesses, to amazing customer community, The Lazy Daisy Bookshop is predominantly a place for women (though of course, all are welcome.)
brings the stories, community and atmosphere that continues to bring joy to Jacksonville!
The Sip Shoppe offers our take on elixirs- dirty sodas, hot and iced teas, coffee, lemonades and energy drinks - something sweet to cure whatever ails you. We have extended our regular business hours to include Sundays, 12-5pm in addition to Tuesday- Saturday, 10am6pm. We hope this new version of The Lazy Daisy Bookshop
Photos provided by The Lazy Daisy Bookshop
Deadline for the February Issue is January 23 Send your business news and ad space requests to onslowbiz@words-working.net
January 5, 2026
Onslow Business
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Making A Difference with Hugs (and Voices) An idea that launched from a quilted image has become a comfort for military families worldwide. Tricia Dyal founded Hug-A-Hero, originally called Daddy Doll, to help children deal with deployments, starting with her own daughter. Dyal says the idea came about when her husband was on his first deployment with the Marines. She had a 3-year-old and a newborn at the time and she and her children had been hospitalized with rotavirus. She says, “they just wanted daddy and I couldn't give them daddy.” Dyal asked her great aunt to make a quilt with an image of her husband imprinted on it and then to make a doll from that, “to have something to hold onto.” The aunt overnighted the doll to Dyal at the hospital and it became an immediate hit among everyone else there. The doctors “went crazy and said everybody on this floor needs one because it was a big deployment; everybody was out at the same time.” Once they were discharged from the
hospital, Dyal and her neighbor “just started making dolls for everybody.” Dyal witnessed the impact of the dolls firsthand when her husband, Justin, returned from his deployment, which had been extended from six months to nine months. Her youngest “a newborn when he left, was walking and talking.” Justin came home in the middle of the night, still wearing his camos. Dyal explains that all her daughter had known was “this doll that she’s carried around” so when Justin showed up in his uniform, “she stands up in her crib and she looks at him and then looks at her doll that she's been sleeping with. And she throws her doll down, puts her hands up and says, Daddy.” That was 21 years ago. The doll’s popularity increased quickly. Hug-A-Hero was featured on Fox and Friends, Good Morning America, and Rachel Ray. Hug-A-Hero is now available across the globe through online ordering. Carol Jamison, a Marine veteran herself, joined the business ten years ago. She helps with sales and public relations. Serving in the Marines, Jamison says, “was something that I would do again in a heartbeat. It made me who I am, and it really changed my life for so much better.” Jamison says her time in the military also gave her insight into what to expect when she married a Marine. She adds
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that no deployment is the same and it’s challenging to know what to expect each time. Recently, the two launched Heavenly Heroes, for “our fallen heroes,” Dyal explains. She adds, “that's Carol's very soft spot in her heart and she really works at raising the money for that and getting the dolls to those families in need.” Heavenly Heroes are offered to children “grieving the loss of their hero.” The business has undergone a few transitions in the past couple of decades. The doll was originally called a Daddy Doll. Dyal says her 3-year-old named it. She said she asked her “what are we going to call these? She's like, duh, daddy dolls.” She explained that they made the change about ten years ago, realizing that “everyone can be a Hug-A-Hero.” Another major change was in the manufacturing of the dolls. Although the business was started in Jacksonville, the dolls had been manufactured in Michigan until very recently. Now, they are made in Raleigh and in Jacksonville, at 624 New Bridge Street where Dyal has a number of other businesses. Jamison says Hug-A-Hero “just keeps growing and the next step was to bring manufacturing here. We want to be able to serve the community more and to be able to do it better. Having manufacturing here is going to help us with that.”
The team at Hug-A-Hero (Images provided by Carol Jamison) Dyal and Jamison both work on assembling the dolls, having just secured a machine that helps fill them. Voice recorders can also be inserted into a special pocket in the dolls, so families, including children and spouses, can hear their heroes as well as hug them. Hug-A-Hero https://hugahero.com/
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January: Reset and Realign By Jessica Marshall Run It Right Business and Mindset Coaching January arrives softly, like a quiet breath after the rush of the holidays, inviting us to pause and take gentle stock of our lives and work. The start of a new year can feel loud (buzzing emails, overflowing calendars, and the pressure to perform) but this month asks us to step into stillness, clear the clutter, and ground ourselves before the pace picks up again. True momentum doesn’t come from busyness or force; it blooms from thoughtful, intentional choices. Take time to honor the lessons of the past year, celebrating victories, acknowledging growth, and seeing where there’s space to evolve. The clarity you cultivate now will flow into every decision, conversation, and project in the months ahead. Simon Sinek reminds us: “Organizations are successful
because of good implementation, not good business plans.” January is your invitation to focus on what you will genuinely follow through on. Plan less, act with purpose, and nurture systems that support consistent progress rather than fleeting motivation. Admin Advice: Begin with Purpose • Clear One Area: Choose a digital or physical space to declutter. The completion brings a sense of calm and renewed focus. • Time-Block Intentionally: Carve out dedicated periods for priority work. When done, your schedule feels lighter and more empowering. • Define Core Priorities: Select one or two key objectives for the quarter. Finishing these creates clarity and confidence for the rest.
• Reflect Regularly: Make time to review successes and lessons from the past year. Gentle reflection nurtures momentum rooted in insight. January teaches us that intentional beginnings ripple outward. By simplifying, prioritizing, and reflecting, you lay a steady foundation for growth that sustains you throughout the year. Breathe deeply, write down your intentions, and visualize your progress.
Allow small rituals (morning journaling, a weekly review, or even a mindful walk) to anchor you, so the energy you cultivate now becomes the springboard for your most meaningful wins.
Contact: Run It Right Business and Mindset Coaching Runitright.llc@gmail.com
A New Year and a New Name: Meet Iron Door Cyber Submitted by Iron Door Cyber After more than 20 years of serving businesses across Jacksonville and Eastern North Carolina, JFG Inc. is proud to announce an important milestone in its journey: a new name and a new look. Moving forward, the IT company will operate as Iron Door Cyber. This change reflects the company’s growth, while embracing the values, people, and services they offer clients. Greg Edwards, founding president of JFG Inc, built a strong reputation as a trusted provider in IT support, network design, and cybersecurity services in the region. Over the years, the company evolved with rapidly changing technology. Its expanded team, expertise, and cybersecurity services ensure their clients are protected from
increasingly sophisticated threats. “The name Iron Door Cyber reflects who we have become,” Edwards said. “It communicates strength, resilience, and protection— which describes both our approach to cybersecurity and our commitment to clients.” While the company’s name and visual identity are changing, everything their clients trust is staying the same. Ownership is unchanged. The experienced team is the same. Most importantly, the company’s commitment to dependable, responsive service remains steadfast. Iron Door Cyber will continue to offer fully managed IT services, cybersecurity solutions, CMMC compliance, network design, and technology procurement --
helping companies protect their investments and data, while ensuring smooth business operations. The updated branding marks a new chapter built on the foundation that has guided the company for more than two decades: long-term relationships, integrity, and a deep understanding of the technology challenges faced by local businesses.
As Iron Door Cyber, the company looks forward to continuing supporting businesses and organizations in Onslow County and the Eastern Region. Clients and partners can learn more about these changes and the company’s services at irondoorcyber.com, with additional updates to come as the new brand is fully rolled out.
January 5, 2026
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The People Risk Jacksonville Business Owners Can’t Afford to Ignore By Kalan McEuen, RICP®, McEuen Legacy Planning Jacksonville is more than home to Marine Corps Base Camp Lejeune and Marine Corps Air Station New River—it is the commercial heart of Onslow County and a growing smallbusiness community. With one of the youngest populations in the country and strong economic momentum, the area presents meaningful opportunities for entrepreneurs. It also presents unique challenges. For many local business owners, the greatest risks are not market cycles or competition—they are peoplerelated risks. Losing a key employee or failing to retain top talent can stall growth, strain client relationships, and threaten long-term sustainability. Likewise, the unexpected death of an owner or critical contributor can disrupt operations and derail succession plans. Two often overlooked but highly effective tools can help Jacksonville business owners address these risks in a strategic, tax-efficient way:
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Cash value life insurance as a talent retention strategy, and
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Key person life insurance as a protective element of a succession plan When aligned with business objectives, these tools strengthen continuity, improve retention, and help preserve enterprise value. Cash Value Life Insurance: A Strategic Retention Tool What it is: Cash value life insurance refers to permanent policies—such as whole life or indexed universal life—that combine a death benefit with a cash value component that grows tax-deferred over time. For business owners in Jacksonville’s competitive hiring environment— particularly in professional services, construction, healthcare, and specialty contracting—these policies can serve as powerful nonqualified executive
benefits that help differentiate compensation without giving up equity. Why it matters locally: Jacksonville’s continued economic growth has increased competition for skilled talent. Many local businesses, including family-owned companies and firms supporting the military community, need creative ways to retain key contributors without permanently increasing payroll costs. Cash value life insurance creates long-term incentives tied to tenure and performance. Unlike one-time bonuses or raises, it rewards loyalty and alignment with long-range business goals. How it’s typically used: Business owners often implement retention strategies through structured plans such as:
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Executive Bonus Plans (IRC Section 162): The business pays a bonus to the executive, who uses it to purchase and own a life insurance policy. The bonus is generally deductible to the business.
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Restricted Executive Bonus or Deferred Compensation Plans: These add vesting schedules or access restrictions, strengthening retention by tying benefits to continued service. Under either approach, executives build cash value they may later access—often taxadvantaged—for retirement income, emergencies, or other needs, depending on plan design. For Jacksonville businesses competing with larger regional employers, these tools can be especially effective.
pays the premiums and is the beneficiary. Why it’s critical: Many Onslow County businesses depend heavily on a small number of core individuals— owners, operators, or clientfacing leaders. The sudden loss of one can cause immediate revenue disruption, operational instability, and reduced confidence among employees, lenders, and clients. Key person insurance provides immediate liquidity when it is needed most.
How proceeds are used: Insurance proceeds can help a business:
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Offset lost revenue during a transition
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Recruit and train a replacement
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Cover expenses without draining reserves
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Meet loan or creditor obligations
enhance valuation and ease financing. Best Practices for Jacksonville Business Owners To effectively use life insurance within a business strategy:
1. Identify individuals whose loss would significantly impact revenue or operations.
2. Match insurance solutions to business goals, balancing retention and protection.
Without this liquidity, owners may be forced into downsizing, asset sales, or even business closure—outcomes no one plans for.
3. Work with experienced
Integrating Both Strategies into a Succession Plan
These strategies are not onesize-fits-all. Poor design can be costly, but when tailored and implemented correctly, they can materially improve business resilience.
Used together, retentionfocused cash value life insurance and key person coverage form a comprehensive risk-management framework that supports succession planning. Retention plans help keep critical talent engaged during ownership transitions, while key person insurance protects the business if an unexpected loss occurs. When coordinated with legal, tax, and financial advisors, these strategies can align with:
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Key Person Life Insurance: Essential Succession Protection
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What it is: Key person life insurance is coverage owned by the business on an individual whose loss would materially harm revenue, operations, or enterprise value. The business
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Buy-sell agreements
Internal or generational succession
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External sale preparation
Long-term operational planning Insured businesses are often viewed by lenders and buyers as lower risk, which can
advisors to ensure proper design and compliance.
4. Review plans regularly as the business grows and evolves.
A Local Imperative Jacksonville has been recognized as one of North Carolina’s top small cities for business growth, reflecting its strong workforce and quality of life (JOEDNC.com). Local businesses are well positioned to succeed—but only if they protect what matters most: their people. In a community where human capital often defines enterprise value, overlooking talent retention and succession protection isn’t just a missed opportunity—it’s a risk. Used wisely, cash value and key person life insurance can be integral tools for business continuity, helping companies survive the unexpected and prosper well into the future.
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Locally Owned Fitness Center Focused on Wellness Over 30 years ago, Melissa Anderson purchased a lifetime membership in Onslow Fitness. Now she owns the business. Anderson bought Onslow Fitness from another woman, Beth Saroka, who launched the fitness center in 1981. Anderson says of Saroka, “she really pioneered and developed Onslow Fitness as the community club.” Community continues to be the emphasis of the center. Anderson also stresses the importance of overall wellness and the facility being a locally owned, locally operated fitness center. She says that the center “focuses on creating a welcoming, supportive environment where members of all fitness levels feel comfortable, encouraged, and motivated to prioritize their health.” Anderson also owns the Military & Federal Construction Company, Inc., as well as a number of real estate investments throughout the county. She is heavily involved in area organizations, including serving as chair of the Jacksonville-Onslow Economic Development (JOED) and serving on the Jacksonville-Onslow Area Chamber of Commerce board of directors. When Saroka was considering selling the fitness center, Anderson relates that she “just said, I know I don't know anything about the gym, but I can learn it. I know the people that work here. And we had zero turnover. When I bought the gym, everyone stayed, felt rejuvenated.”
Anderson says she was moved by the sense of community. She explains, “I didn’t want to see her sell to a corporate business.” Being a local business is important to Anderson and to the fitness center members. She says that “decisions are made locally with a focus on people, quality programming, and sustainable growth.” One of those locals is Brandy Goins, a personal trainer who is now the Operating Manager. Anderson says of Goins, “it’s her passion as well. She’s jumping in heart and soul.” Features of the fitness center include a pool, a sauna, a steam room, and workout equipment. There are group classes in person, such as spin classes. The center also offers On-Demand LES MILLS Virtual Fitness Classes, which allows participants to pick their own exercise program that will be projected onto a large screen in the workout space. Childcare is included with membership. Onslow Fitness also encourages participants to look into health insurance coverage for their fitness and wellness programs. While many are familiar with Silver Sneakers and similar coverage for exercise programs, Anderson says that everyone should check to see what their insurance may cover. She adds, “it’s the wave of the future. They want you to be well, to be healthy.” Anderson says, “Onslow Fitness has been part of my life for decades. My goal as owner is to honor the gym’s history while continuing to create a
Above, Onslow Fitness “If It Doesn’t Challenge You It Doesn’t Change You” Below, Melissa Anderson space where people feel comfortable showing up, doing their best, and being part of something positive in our community.” She emphasizes that Onslow Fitness “serves as a gathering place for individuals focused on long-term wellness.” Onslow Fitness is open 24/7 with staffed hours Monday through Friday 5:30AM – 9PM, Saturday 8AM – 8PM, and Sunday 11AM – 4PM.
Onslow Fitness 1140 Henderson Dr, Jacksonville https://onslowfitness.com/
2026 Publication Schedule Now Available Do you want to reach others in business throughout the county? An ad in Onslow Business is targeted directly to those who want to know about your product or service. Check out the 2026 Publication Schedule, now available online at https://onslowbusiness.com/promote/. The deadline for the February 2026 issue is January 23. Reserve your space today to ensure you’re ready for the new year!
January 5, 2026
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Training Opportunities Public Speaking Think Fast - Speak Clearly Lead Boldly with Jacksonville Toastmasters Every Tuesday at 7pm Miller-Motte College 105 New Frontier Way Jacksonville 3478.toastmastersclubs.org/ directions
Coastal Carolina Community College Small Business Center coastalcarolina.edu/servicesand-support/servicescommunity/sbc/ Starting Your Small Business in North Carolina - Webinar Wed, Jan 7 6:00 PM to 7:30 PM Basic of Bookkeeping Thu, Jan 8 6:00 PM to 8:30 PM James S. Melton Vocational Skills Center Recession-Resistant Business Strategies Webinar Wed, Jan 14 6:00 PM to 8:00 PM
Small Business Center Advisory Board Meeting: In Person at the J-O Chamber of Commerce Thu, Jan 15 8:30 AM to 10:30 AM How to Start a Small Business - MCB Camp Lejeune Wed, Jan 21 9:00 AM to 4:00 PM MCB Camp Lejeune Building 825, Room 221 Building 825, Room 221 Iniciando su Negocio Pequeño en Carolina del Norte (Español) Webinar Thu, Jan 22 6:00 PM to 7:30 PM BNFAC - Brand Building for Entrepreneurs Webinar Tue, Jan 27 6:00 PM to 7:30 PM How Business Owners Can Retain Qualified Employees- Webinar
Boots to Business Thu, Jan 29 9:00 AM to 4:00 PM 2 sessions ending Fri, Jan 30
Record Keeping for Small Business Owners (Inperson Seminar) Wed, Jan 21 5:30 PM to 7:00 PM
James S. Melton Vocational Skills Center
CFCC Small Business Center Building G Classroom 113A
SCORE https://www.score.org/ workshops-events
Business Strategy on a Budget: Avoid Costly Mistakes Early
Welcome to Entrepreneurship (InPerson Seminar)
Live Event (online)
Wed, Jan 14 5:30 PM to 8:00 PM CFCC Small Business Center Building G Classroom 113A
Wed, Jan 28 6:00 PM to 7:30 PM
January 13, 2026, 1:00pm EST Cost: $15.00
Send your February training event info to onslowbiz@wordsworking.net.
Taking The Leap By Carly Johnson SBTDC Business Counselor Taking the Leap Jan 22 – Feb 5, 2026 10:00 AM to 1:00 PM Apply Now for the SBTDC’s Taking the Leap to Kickstart Your Business Venture Embarking on a business journey without proper guidance can feel overwhelming. Why take the leap without the essential tools for success? These cohorts offer an opportunity for high-potential startups and founders to network with fellow
entrepreneurs, exchange ideas, and gain invaluable insights. With a focus on interactive learning, participants will receive personalized guidance from experienced instructors and guest mentors. Participants can anticipate acquiring the following resources:
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Business Plan Templates / Outlines / Guides
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Financial Projection Templates
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Intellectual Property Guide
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Digital Marketing Strategies
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Market and Industry Insights
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Customer Discovery Techniques Startup Checklist Join us at Cape Fear Community College, Wilmington, NC on January 22, 29 and February 5 from 10:00 AM – 1:00 PM. Our program requires an application for admission.
Seats are limited, so apply now to secure your spot and kickstart your entrepreneurial journey! All SBTDC events are open to everyone interested in learning more about entrepreneurship. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact: info@sbtdc.org
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Business Over Breakfast January 16, 8:30-10am Council for the Arts 826 New Bridge St, Jacksonville
The first in a series of quarterly power breakfast meetings hosted by Onslow Business features:
Networking to meet others in business and to make new connections for your business
Breakfast provided by Bistro 1940 Downtown and Iron Wolf Coffee
Panel discussion featuring Derreck Bell, Seniors Choosing to Live at Home Jacksonville, NC; Kandyce Quintero, Council For The Arts; and Cindy Edwards, 17blue digital.
Registration is required. Register at https://www.paypal.com/ncp/payment/ TMYRQWMGD63L6.
See you there!
Onslow Business is published on the 3rd of each month (or the business day closest to the 3rd). This unique and valuable business publication is available free at almost 90 locations throughout the county. Onslow Business is sustained by advertising. Want to be a part of it?
Check out onslowbusiness.com to learn how to promote your business, find print copies, and read previous issues.
Thanks for reading!