Online reputation management - Roles of Public Relations in Reputation Management

Roles of Public Relations in Reputation Management Presented by, Online Reputation Manage

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● Public Relations isn’t about only a product, yet is a key device to guarantee the great reputation of the organization, its staff and the general brand. ● This implies correspondences aren’t limited from brand to purchaser, yet in addition incorporate brand to partners – for example, representatives, investors, clients, potential clients and more extensive public. ● Business and income achievement isn’t simply associated with direct customers. Request and acknowledgement of product or an association are simply not associated with the feature or correspondence push of products alone.

Public Relations ● Public relations must be seen and rehearsed as a completely coordinated brand and reputation management function. ● Public relation is an important aspect of reputation management.

Promotions are losing their effect since it is one-way correspondence. ● What brands require today is to go past discourse to what we call ‘multilogue’ – numerous discussions on different stages. There is a requirement for a coordinated methodology, which incorporates likewise content. ● The sum total of what this has been is PR’s centre quality.

● PR must be seen and polished as a completely incorporated brand and notoriety the executives work. ● This starts with vital arranging that supports the brand’s centre character and informing, trailed by ceaseless brand checking and the board over different promoting disciplines utilizing an assortment of online apparatuses. ● Organizations must foresee, design and practice each possible situation that could cause harm or undue consideration, and they should guarantee that multi-disciplinary groups are spoken to when correspondence plans and apparatuses are created. Advertising specialists are key players at the table when those choices are made.

Public Relations Disciplines ● ● ● ● ● ● ● ● ●

Media Relations Investors Relations Government Relations Public affairs Community Relations Customer Relations Influencer Marketing Crisis Communication Corporate Social Responsibility

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