This simple equation has the power to turn your business, as well as your personal life, upside down. Reputation management has become the utmost priority now-a-days, more than it has ever been in the past years. A good reputation can do wonders for your business but on the other hand a bad reputation can become your biggest nightmare. As it has been rightly said that- it takes years to build a reputation, but only seconds to tarnish it. You never know which action of yours can result in drastic damage to your business. Well, it’s equally important to pay attention to how you and your brand come across online as much as how you present yourself in flesh. What actually this reputation is bad?