In the previous post on how to improve your Google SERP ranking, we talked about practices that could get you to the coveted top result of the world’s largest search engine. We covered SEO practices and how to publish SEO friendly content. These were all internal factors.
As we may like it or not, external factors also come into play in your website’s ranking on Google and other search engines. So, today we are going into the details of how some external factors- particularly negative Google reviews have the power to tank not only your search engine result page rankings but also your entire business.