BusinessWoman November 2014

N ovember 2014

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WHAT’S 4

LETTER FROM THE EDITOR

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WORKING WITH INVESTORS

Inside

Funding opportunities await.

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BRAND REVITALIZATION Breathing new life into your brand.

SPECIAL FEATURE 11 SOLE MATES Match to win a $100 gift card!

13 WHAT’S TRENDING IN FASHIONS? Cozy, luxe, punchy, and feminine.

15 WHILE WE WERE OUT See what your colleagues have been up to!

16 GIVING TO CHARITIES A trend in holiday giving.

18 SAVING ON TAXES From birth to graduation and beyond.

20 CAREGIVER STRATEGIES Interacting with a person with dementia.

22 WOMEN TO WATCH New hires and promotions.

22 ACHIEVEMENTS AND APPLAUSE Awards and accomplishments.

23 MEET AND GREET Regional networking events and meetings.

5 COVER STORY Tracey Jones is an inspiration to many. She spent much of her life in traditionally male-dominated worlds, including 12 years in the military, but believes that we should focus on working together rather than on what makes us different.

Jones is growing a business dear to her heart and one that her father started many years before as Executive Books, renamed in his honor as Tremendous Life Books.

Cover story photographs courtesy of Debra Schell Photography.

Sylvia Hepler Owner and President

www.launchinglives.biz • 717-761-5457 BusinessWomanPA.com

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November 2014 Vol. 11 - No. 11

PRES IDENT AND PU BLISH ER DONNA K. ANDERSON

EDITORIAL

y favorite pastime (next to being with my challenging. An expert gives concrete examples of what to family) is reading. I don’t feel like the day do throughout the four stages of the disease. It is an can end if I haven’t read at least a few extremely informative article.

Do you like dressing in the latest styles? We spoke with pages of a book. If it’s a really good book, I’ll read until the middle of the night the fashion director from JCPenney to find out what we’ll be seeing in women’s attire in the coming months. It’s a mix when my eyes can’t focus anymore and I have to stop.

It’s nice to know there are others who have a love of of formal and casual, higher pant waistlines and pencil skirts, and comfy clothes. Sounds books. Tracey Jones grew up with a like a shopping trip to me! father who had passion for the And a special feature in this issue written word and started a is Sole Mates. You could be the publishing company so others could winner of a $100 gift card from enjoy and learn from books as much One must always be careful of books Plum Bottom! See how many as he. Now the company thrives under Jones’s leadership. But Jones and what is inside them, for words have “soles” you can match! Then in December, go to our website at has another side to her professional the power to change us.” www.BusinessWomanPA.com and life that you may not know about. ~ Cassandra Clare check out the women who Veterans Day is Nov. 11, and we’d like participated in this fun feature and to thank Jones for her service to our find out where their “soles” have country. taken them in business.

November is also National Happy Thanksgiving. Make some special memories!

Entrepreneurship Month, and if any of you are considering starting a company of your own but need to raise money to do so, see inside for some recommendations on working with investors.

It’s a busy month! It is National Family Caregivers Months as well. The majority of caregivers are women, and Christianne Rupp many are dealing with a loved one who has dementia.

Vice President and Managing Editor Interacting with someone who has dementia can be

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Vice President and Managing Editor CHRISTIANNE RUPP Editor MEGAN JOYCE Contributing Writers KAY LYNNE EGE MARK GALLAGHER REBECCA HANLON LYNDA HUDZICK KATIE MARKEY MCLAUGHLIN LAURA SAVARD SYLVESTER E. WILLIAMS, IV

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Story

COVER

CAREER

Reading is Tremendous

By LYNDA HUDZICK

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ou’ll be the same person you are today five years from now except for two things: the people you meet and the books you read,” the late Charlie “Tremendous” Jones, founder of Tremendous Life Books, often quoted.

And now, his daughter Tracey C. Jones, president of the company, is carrying on his legacy as she continues to grow the business he so deeply believed in.

A Camp Hill native, Jones was the fifth out of six kids, and she “loved playing in the woods behind our house,” she said. But upon high school graduation, she was ready to see more than just those woods, so she attended New Mexico Military Institute in Roswell, N.M. There she earned an associate’s degree and an appointment to the Air Force Academy in Colorado Springs, Colo. In 1988, she earned her degree and commission and entered the Air Force as an aircraft maintenance officer.

She spent time overseas in various locations and assignments, but decided after 12 years as a commissioned officer to leave the Air Force in 2000 and move to Texas, where she honed her skills as a successful project manager, while at the same time earning her MBA in global management.

“My time in the military was the biggest factor in my commercial success,” she said. “In fact, it still opens doors for me.”

Tracey C. Jones, president of Tremendous Life Books, with her late father Charlie “Tremendous” Jones’ book Life is Tremendous.

She gained a great respect for teamwork during her military career.

“We put aside all differences to form a common team. Also, the military sense of operations was unparalleled.

Things got done because they were measured and folks were held accountable. Commanders were rotated every couple of years so there was no stale thinking. Also, there is no passing the buck in the military. If you are the commander, the buck stops with you; end of discussion.”

Today, the buck stops with Jones herself as she handles her duties as president of Tremendous Life Books, the publishing company founded by her father in 1965 after his tenure with Mutual of New York as a life insurance salesman and manager.

“He ventured off into speaking and writing to share his experiences of growing a business, working with people, and raising a family,” she said.

An extrovert like her father, Jones said she feels very much at ease meeting and conversing with people.

“But they always say with generational businesses it’s important to keep the DNA but also put your particular mark on it,” she said. “After spending 28 years in various industries growing my own experience, I felt ready to take on the challenge as his successor. It’s the ultimate honor to continue what he started since I’ve always had such an admiration for his work ethic and his reputation.”

Being good stewards of company time and resources is a daily challenge.

“Also, staying focused on what’s most important to the business and what we stand for,” Jones said. “The world is constantly in a state of flux, so you always have to be aware of what’s different today versus yesterday.

Perhaps the greatest challenge is how to ensure that upcoming generations understand the transformational value of books in their lives and the criticality of developing a love for reading at an early age.”

From spending time with her beloved “dog pack” while they share her day at the office (Jones is proud to be a strong advocate for animal rescue), to digging through “vast amounts of tremendous material” as she prepares the next bestseller or works on an upcoming speech, a good

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Left, Jones and her father after returning to the 363 Tactical Fighter Wing in Shaw Air Force Base, S.C., from Operation Desert Shield/Desert Storm.

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Graduation from the Air Force Academy in Colorado Springs, Colo., June 1988, with brother Jere and sister Jamie (top), and with father Charlie and mother Gloria (bottom).

day for Jones is when she feels that she’s accomplished the goals she set for herself that day.

And a not-so-good day?

“One where I feel that I let things get sidetracked or I was not as focused as I should have been. Coincidentally, a not-so-good day always corresponds to one in which I didn’t read that much.”

Jones does get the opportunity to meet with clients personally, and it’s one of her favorite parts of the job.

“I was exposed to the masters of communication from a very early age, so I learned how to best meet, greet, and interact,” she said. “There is a great deal of connecting via social media, which is also awesome, but I love meeting people at our facility so they can get a true sense of the scope of our operation … as a book evangelist, it’s the best way I know to share my love of reading and the incredible impact it can have on an organization.”

There is a great sense of connection in the publishing industry, Jones explained.

“Everyone knows everybody and we are not trying to cut each other out

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Right, Major Tracey C. Jones serving the Advanced Gun System commander at the 131 Fighter Wing, Saint Louis, Mo.

Perhaps the greatest challenge is how to ensure that upcoming generations understand the transformational value of books in their lives. … we also even co-publish with other publishers.”

That sense of connectivity continues with her staff and coworkers within the company. She has a small, tight-knit team, and everyone has a unique set of skills.

“It’s the first time in my professional career that I know everyone on the team is fully vested, fully committed, and truly engaged with and supportive of one another.”

Although she spent 28 years working in traditionally maledominated worlds, including the military, high tech, and defense contracting, Jones said that she prefers to focus on “what we can do together, not what makes us different. I am well

~ November 2014 | BUSINESSWoman

aware that some people have sexist views …

“After living all over the world, what we have in America for women is truly unparalleled. Sure, there are always ways to improve, but that doesn’t mean you spend all your time focusing on what you don’t have.”

Focusing on the positive and sharing what she does have with her local community is important to Jones and to her company as a whole.

“It’s the meaning of life,” she said. “If we don’t consistently give back until our last breath, we create a huge imbalance where we take without replenishing, and thus create negative balance of resources on the planet.”

There is an irrevocable trust into

which the company’s profits are set aside. Ten local organizations benefit from those funds because Jones wants to “make a real difference in people’s futures so they can have tremendous lives too!”

“Government cannot fix societal issues; that is up to the individuals and humanitarian or faith-based organizations. They define the true future of where we are headed,” remarked Jones.

After having enjoyed a successful and often fast-paced military and professional career prior to her current position with Tremendous Life Books, Jones will admit that one of the things she had to learn when taking over the company her father founded was patience.

“This latest professional foray into running a second-generation publishing business has taught me patience,” she said. “I am used to having things happen at a very rapid pace; I’ve been taught that some things take time, a lot of time.

And I’ve learned that I’m a lot more creative and entrepreneurial than I ever imagined.”

CAREER

Working with Investors –

It’s National Entrepreneurship Month

O

ne of the things an entrepreneur must do to be successful over the long term is to bring on investors to help sustain the small business financially. Ultimately, the entrepreneur must look for opportunities to find willing investors.

Before you start trying to raise money, however, determine how much money you really need. Outline what the cash will be used for and think about the cash flow that you expect to receive from the operation.

For example, if you only need enough cash to buy a moving truck and a few supplies, that is a much simpler task than trying to raise money to build a warehouse and hire 200 workers. It is always best to raise a little more money than you think you will need, but don’t try to raise $2 million to fund a newspaper stand.

How do you go about acquiring funds? There is a variety of sources

By SYLVESTER E. WILLIAMS, IV

available to fund a new or established business.

Many experts recommend you raise seed money by asking friends and family to invest. It’s a great place to start, and these are people who are familiar with you.

At this level, people will invest because it is you and not so much about the idea.

You still want to make a good impression by outlining your idea and using a business plan to show how the investment will be used in the business and how you are going to make money.

Put together a one- or two-page summary for them to review. This will provide them with some structure as to how you are going to proceed with the business.

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Don’t pretend to be someone you’re not in order to solicit an investor. Investors want to work with people they like, they trust, and they believe can grow the business.

Another option is through an investor. Be prepared, though, to provide a reasonable share of equity to investors in exchange for the investment made. Today, it is not uncommon when someone makes an investment in your business to expect a fair amount of ownership in return.

Be cautious in offering too small of an equity percentage. If you offer an investor a seemingly trivial amount of ownership in exchange for a large investment, you are not going to raise much cash.

Going down this path can have its drawbacks. Once you take money from someone, there are generally always strings attached that can potentially alter a relationship.

Additionally, if the business fails, you may not only be straddled with enormous debt obligations, but it could also affect that relationship. Think this through before accepting the funds from any investor.

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Alternatively, some entrepreneurs turn to angel investors to help seed the business. Angel investors are typically successful professionals, entrepreneurs themselves, or other high-network individuals with money to invest in startup ventures.

Most angel investors, especially those who built their own business from the ground up, know what it takes to start and grow a business. They have taken a substantial risk and receive a lucrative return from their efforts and are well aware of what you are going through and what it takes to reach a sustainable level of success as an entrepreneur.

Angel investors are not only a good source of seed capital, but can also offer a wealth of knowledge and guidance.

Don’t pretend to be someone you’re not in order to solicit an investor.

Investors want to work with people

they like, they trust, and they believe can grow the business.

Developing an “elevator pitch” to sell your idea to an angel investor is prudent. Build a relationship with the investor so they become interested in your idea. Be able to talk about your idea in a short amount of time. Know your numbers inside and out.

Anticipate potential questions they might have about your business idea.

Assemble a strong team of advisors that will help you with your business.

Show the investor that you are ready to go once the funds have been obtained.

Most importantly, have a solid business plan and a one- to two-page summary available for them to review.

Lastly, it is a very good idea to have a written investor agreement dictating the terms of their investment and an exit strategy detailing the process for divestment.

Women in Business:

SUCCESS STORIES 2015

The use of a written investor agreement accomplishes several things. It tells investors right away that you are serious about their investment and indicates that you have taken steps to prepare for it.

Similarly, an investor agreement also boosts investor confidence because it clearly spells out what will be expected of them should they decide to invest in your business as well as legal security for their investment.

And it protects your rights and responsibilities by providing you with a documented agreement regarding the scope of the investment relationship.

The process of recruiting, finding, convincing, and managing investors requires quite a bit of work. But, if done properly, this can benefit the entrepreneur in the long term.

Obtaining the right investors is a process. You want people who will be with you for at least seven years or until

you are able to repay the money, either after recapitalizing or cashing out of the venture.

There is a lot to consider when setting up or modifying your business structure as well. Make sure to thoroughly research and understand your options. Go over the benefits and disadvantages of each business structure and how to manage the relationship with your investors.

Consider common business incorporation types, including but not limited to, partnerships, corporations, S-corporations, and limited liability companies, to formalize your investor relationship It is highly advisable to seek assistance setting up the investment agreement for the entrepreneur. If done correctly, the entrepreneur will have a solid source of funding and another mentor to assist in making the business profitable.

Hope, Motivation, Passion, Support — INSPIRATION Inspire others with your story.

You are invited to convey your story of success and inspire others in our special insert — Women in Business: SUCCESS STORIES — included in the March issue of BUSINESSWoman magazine.

Whether you are an owner, a partner, or a woman who has found success within an organization, highlight your name and company in SUCCESS STORIES. It will not only draw positive attention to you and your business, but will also recognize your personal accomplishments.

All profiles include your name/s, business name, address, phone number, website address, logo, and special designations.

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~ November 2014 | BUSINESSWoman

CAREER

W

hen a brand begins to lose its market share, its parent company is faced with the difficult decision of harvesting the brand or revitalizing it before it fades into history. It’s often more effective to breathe new life into a failing brand than to harvest its value, sell it off, or launch a new brand from scratch.

The key to resurrecting these heritage brands lies in the untapped value locked within their histories.

What made these brands great years ago was often based on their functional, rational benefit. Today, if a heritage brand is to remain relevant, it must express emotional benefits.

These nine brand drivers are each keys to unlocking the value trapped within your heritage brand: story, authenticity, ritual, icons, community, specialization, lore, language, and rivalry.

Decade by decade, generation by generation, heritage brands maintain their authority by staying relevant to an ever-evolving consumer audience.

Heritage brands don’t just happen; they’re a result of keeping a respectful eye to the past and a hopeful eye to the future.

When properly managed, these brands live on to be the preferred brands of children, parents, and grandparents alike.

When mismanaged, these brands quickly fade from retail shelves and consumers’ minds.

Revitalizing brands requires introspection. Heritage brands require retrospection. You shouldn’t discard your brand’s history when building its future. The keys to unlocking its hidden value are often trapped in its past.

Retrospection can provide the 20/20 hindsight needed to reveal opportunity. Heritage brands have history that new brands are incapable of attaining straight out of the gate.

Harley-Davidson is a heritage brand that transcends social and economic

stories, and heritage brands have more history to draw from than their newbie competitors.

The most popular British-made car ever produced, the Mini Cooper, pioneered front-wheel drive. To prove the merits of this new drive train, Mini entered the Monte Carlo Rally. Most cars don’t finish the rally. Those that do gain a great deal of credibility and publicity. The Mini not only finished, but it also won—three times!

A new brand could never make such a claim. When BMW purchased the Mini brand, this story was told to the world. This helped to turn a failing brand into one of the most successful relaunches ever to hit the market.

Looking to the Past to Breathe New Life into Heritage Brands

By LAURA SAVARD and MARK GALLAGHER boundaries. Harley owners don’t just buy a motorcycle; they buy into a lifestyle based around a shared set of values. The Harley-Davidson brand’s story, authenticity, ritual, icons, community, specialization, lore, language, and rivalry have made it more than just a motorcycle.

Harley has become what all great brands aspire to be. Harley is an icon that has been firmly imprinted in the minds of consumers. One of the oldest and perhaps the strongest brands in the

motorcycle market, Harley riders often wait for months to get their bikes and are willing to pay a premium for that privilege.

What’s true of Harley-Davidson can’t be said about all heritage brands— not because they don’t have great history, but rather that most fail to successfully tap into their brand drivers. When properly managed, your heritage brand can obtain icon status.

Story Great brands are built on great

Authenticity Consumers are heavily influenced by their associations with where and how a product is made. Based on their convictions, consumers believe authenticity provides a certain unequivocal value. When deciding to buy, consumers judge a brand’s authenticity as much as, if not more than, price, quality, and availability.

No one is willing to pay a premium for Japanese wine, any more than they would for Italian electronics. Take a position of authenticity, and you will trounce imposters just entering the market.

Ritual Ritual underscores authenticity by exemplifying the consumers’ overall experience. Religions have used ritual as a means for bonding individuals together for centuries. The effects of ritual can bond consumers with brands as well.

The very act of removing the top from an Oreo moves the brand from being category-typical to occupying uncontested market space. Placing a lime in the neck of a Corona has given this Mexican beer premium status in a market led by European and American brewers.

There are rituals within all heritage brands. You just need to extract them.

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Icon Too often, when companies “update” or “revamp” their brands, they trade a valuable icon steeped in history for a trendy design. This strips the brand of its identity. Heritage brands have identities that are not only synonymous with the categories that they built and defined, but they are also cultural icons.

Imagine Wonder Bread without the polka dots (a graphic representation of hot air balloons) or McDonald’s without its golden arches (inspired by the architecture of the original restaurants).

Your brand has value trapped within it, waiting to be identified, unlocked, and revitalized. By digging deep into your brand’s heritage, you can resurrect your brand’s most significant signals (its icons) to gain competitive advantage.

It may be a logo, a jingle, a slogan, sponsorship, or endorsement. Any signal that consumers once attributed to your brand can be resurrected and reignited. There is a good reason that Ford brought back its classic Mustang.

Community A closely knit community is a powerful brand signal. Heritage brands are, in a sense, cult brands. Their members live and die by their convictions. They believe that their brand of choice is superior to its rivals in every way, despite the facts.

Often, these individuals take their devotion to extremes. If actions speak louder than words, then a HarleyDavidson tattoo screams.

These communities exist. Support these groups when it supports your position. They are your best spokespeople, your best salespeople.

Specialization Companies

often

mistake

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Heritage brands don’t just happen; they’re a result of keeping a respectful eye to the past and a hopeful eye to the future.

specialization for limitation. They overextend their brands to stand for more things to more people and soon end up meaning nothing.

Heritage brands like Porsche have extreme focus. Porsche’s position of performance allowed the company to extend the brand into seemingly unrelated, yet highly relevant categories, such as SUVs. Focusing the brand on a singular concept not only defines its area of expertise, but it also tells consumers that there is no substitute. While the extension seems abstract at its inception, in retrospect, the connection becomes obvious.

Specialization is not about limitation but rather focus. When you focus your brand’s efforts on one thing, you concentrate your efforts on success.

Lore Many heritage brands were founded on product differentiation that required trade secrets, and rumors ran amok.

Coke has its secret formula, KFC has its 11 secret spices, and Zildjian has its secrets of metallurgy. While these brand signals were not the product of intention, they have underscored their respective brand’s value.

If it’s worth keeping a secret, it’s worth telling people about it. In a world of product convergence, the brands that

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th e best the e ducation n educational c hoice choice ffor or your your child? child ld?

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claim irrefutable points of differentiation stand out from the crowd to claim their market.

Language Heritage brands have a vernacular all their own. Jarhead, Leathernecks, Unit-God-Country … these are far more than slogans and marketing speak. They exemplify what it means to be a Marine.

When expressing the brand, written or spoken language can be as powerful as images. The right brand-speak can captivate and engage consumers.

Proprietary language allows a brand to articulate its personality through a distinct vocabulary system. If a key word or phrase originated with your brand, then you must reclaim it.

Rivalry Coke would not be what it is today if Pepsi did not exist. Rivalry strengthens the brand community. It helps to define what the brand is by stating what the brand is not. This intense competition forces brands to work harder to differentiate in the battle for market space, mind-share, and consumer preference.

An antagonist strengthens the consumer’s bond with the brand. A great antagonist has helped many a ball club unify its fans—think Red Sox vs.

Yankees.

These brands of yesteryear have tremendous value locked deep within their history. When deciding whether to harvest, sell, or launch anew, your brand team should explore your brand’s past. Deciding which specific brand signals to reignite and which to jettison may be a safer bet.

If you decide to move the brand forward, not everything will make the trip, and new signals will surely need to be developed. When expressed with simplicity and consistency, the chosen signals will tell a believable and compelling story steeped in history.

Consumers are creatures of habit.

They find great comfort in consistency.

But, consistency is not about doing the same thing every time. It’s about properly managing consumers’ expectations.

Brands achieve this by consistently maintaining market position. They act proactively and dynamically to deliver on their brand promise.

The consistency of GE’s promise is consistent innovation. If GE were to stand still in such a fast-paced world, they would, in effect, be moving backward and lose their innovation position.

No new product offering or no new brand can make an authentic claim of heritage. For heritage brands to succeed, we must look back to reclaim what made them great, rebuild that foundation, and move forward.

The question to ask is: Where is brand value still active and where is it dormant?

• Laura Savard and Mark Gallagher are Brand Expressionists® at Blackcoffee, a Boston-based brand-expression consultancy helping brands in transition clarify, simplify, and amplify their brand stories to unlock trapped value. www.blackcoffee.com

CAREER

Women have made great strides in all professions. The women on this page are making a name for themselves and their companies as leaders in business and in the community.

This month we’re looking at the “soles” that are taking these women on their career journey. Go to www.BusinessWomanPA.com/solemates and match the shoes to the women. Entries with all seven women matched correctly will be entered in a drawing for a $100 gift card to Plum Bottom!

Deadline for entries is November 30, 2014.

On December 1, 2014, please go to www.BusinessWomanPA.com and check your answers. You can read about the work each of these women does and where her feet are taking her.

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Cathy Jennings Owner, No Pressure Networking

You could win a $100 gift card to Plum Bottom!

3

Cindy Alger Owner, Emerald Springs Spas

Kathreen Sibol Assistant manager, Specialty Benefits

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Tonya McGee COO, BVFR and Associates, LLC

Diane Dayton Owner, Dayton Communications

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Lita Heckler Owner, Edible Arrangements

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Twila Glenn Realtor, RE/MAX Realty Professionals

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omen’s Expo Cumberland County

Many Resou Resources...One rces...One Network Network etw twork

We’ll See You at the Expo! with a common vision of prosperity for York County

LIFESTYLE

local businesses to resources and each other

on behalf of York County businesses

@YCEAPA

YorkCountyEconomicAlliance

www.ycea-pa.org

Veterans ’ EXPO & JOB FAIRH

H

November 14, 2014 9 a.m. – 2 p.m.

Eden Resort • 222 Eden Road, Lancaster

Special Collection: Stockings for Soldiers A program through

Sponsor Exhibit & Opport or un Availab ities le

(See website for details.)

Sponsored by: USAA Fulton Financial Corporation The SYGMA Network Pennsylvania Veterans of Foreign Wars Susquehanna Bank Blue Ridge Communications ESPN 92.7 Radio

Opening ceremony – 9 a.m.

Special appearances, including Lt. Gen. Dennis Benchoff and the Red Rose Veterans Honor Guard

www.veteransexpo.com

Written by CHRISTIANNE RUPP The Cumberland County women’s expo will be held on November 8, from 9 a.m. to 3 p.m. at the Fashion Show Carlisle Expo Center, 100 K St., Carlisle.

Wine Call your friends or family and plan now to attend Tasting y a d li o H the last women’s expo of the year! It’s our mission to Shopping make it a special day for women of all ages to simply enjoy themselves.

Exhibitors are looking forward to greeting you and speaking with you about their products and services in this fun and relaxed atmosphere.

Don’t miss the fashion show featuring styles by christopher & banks/cj banks. Models will be taking the stage to reveal what women of every size and stature will want to be wearing this fall and into the holidays.

You can maintain your waistline during the holidays while enjoying all this time of year has to offer. Giant’s in-store nutritionist, Holly Dean, will discuss a variety of ways to stay on track this season.

Just in time for visiting relatives and friends, join Barbara Tabak, owner of the local Decorating Den Interiors franchise, as she gives tips and ideas on how to decorate rooms that inspire.

Michael Hasco, an associate at Stauffers of Kissel Hill, will show us how to create a seasonal, mixed container of annuals and perennials that is sure to brighten your front door or outdoor living area.

Dom DeSantis, founder of Be Safe in PA, who will be talking about the importance of being aware of your surroundings. Become “situationally aware.”

Matt Macis will entertain the audience with his musical performance. He packs his shows with music, comedy, song and dance, and more.

Sponsors of this event include: Brenner Family, Giant Food Stores, PinnacleHealth, The Pennsylvania Cyber Charter School, Freysinger Automotive, TANGER OUTLETS HERSHEY, Carlisle Area Chamber of Commerce, abc27, Red 102.3, WINK 104, HOT 93.5, NASH FM 106.7, and WIOO, WPFG FM, and The Sentinel.

Our traditional end to the women’s expo is the Hula Hoop Contest.

We’ll provide the hula hoops, you provide the entertainment, and the top prize is $100 cash.

You’ll have a great time and go home feeling refreshed.

Please go to aGreatWayToSpendMyDay.com today and register for your free entry ticket ($5 at the door)! We’ll see you there!

717.285.1350

aGreatWayToSpendMyDay.com 12

~ November 2014 | BUSINESSWoman

What’s

Trending in Fashions?

By KATIE MARKEY MCLAUGHLIN

Worthington print woven.

Worthington zip front pencil skirt.

trends work both in and out of the office.

Cozy Textures Whether you’re dressing for a Monday-morning meeting or a Saturday-evening get-together with friends, you can keep warm with textured knits and comfortable fabrics.

“We’re seeing some really beautiful cozy elements right now,” said Moon.

For work, the key is finding a piece with great texture that is still structured enough that it doesn’t lose its shape, since that can look sloppy and unprofessional. Try a comfy knit sweater over a classic button-down shirt, or add a belt to your cozy cardigan to define your waistline.

Then snuggle up with boxier shapes and chunkier textures—plus a mug of tea and your favorite paperback—on the weekends.

Touches of Luxe It might sound contradictory, but both cozy and glamorous looks are trending right now.

While the glitzy gown you have for the office holiday party probably won’t make its way into your usual outfit rotation, you can still add a hint of luxury to your everyday style.

According to Moon, one easy way to do that is to pair black with a pop of gold or red, since both pairings create a chic, glamorous feel.

“We’re always thinking about how to make black feel new,” he explained.

Luxurious touches—be they through fabrics, jewelry, or even your handbag—work well whether you’re giving a presentation at work or enjoying a casual dinner date afterward.

LIFESTYLE

T

ake a peek in your closet—is your workweek attire on one side, while your weekend wear is on the other? Many women organize their closets that way, but the top trends of the upcoming season are all about mixing your formal and casual clothes in interesting and unexpected ways.

“The dressing codes of the workplace have completely changed,” explained JCPenney fashion director Adam Moon. “You don’t have to wear pantyhose, a skirt, and a jacket every day anymore.”

Not sure how to go about crossing the divide? Here’s what is in vogue for 2015—plus ideas for making the

Punchy, Bright Colors Vivid, saturated colors are in right now, and they’re not going anywhere anytime soon.

“People think, ‘Let’s wipe the slate clean as we go into the New Year,’ and a great way to do that is to have some fun with bright and happy colors,” Moon said.

Popular palettes range from citrusy yellows and oranges to beautiful, bold blues to the brightest of whites. For the office, you might add just a splash of color—a lime-green jacket or sunnyyellow pump, for example—while on the weekend, try a vibrant look headto-toe.

Worried you can’t pull off a bright color?

“You have to try it!” Moon emphasized. “Give it a go, and you’ll find a color that works for you.”

A great first step, he added, is with bold outerwear that you won’t be wearing all day long—a bright coat, pair of gloves, or scarf.

“Outerwear pieces really do make a statement,” Moon said.

Feminine Details & Fits Feminine style elements like ruffles and bows have been popular for the past few years, and they still are—just in a softer, subtler way.

“We’ll continue to see really beautiful feminine details coming through,” Moon explained, “Just a bit cleaned up, not as overt.”

Additionally, fits that are a little closer to the body will be popular in the upcoming year, both for work wear and casual attire. You’ll see more skirts that emphasize the true waistline (instead of falling closer to the hips) and more belted dresses that have the same effect.

Self-conscious about your figure?

Believe it or not, feminine cuts flatter most body types; in fact, wearing clothing that’s too big or loose can actually make you look bigger than you truly are.

Beyond Necklaces Many women feel under-dressed, or at least under-accessorized, without a necklace, but Moon said this year the

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LIFESTYLE

Nicole Miller fur vest

focus will be on the ears and wrists.

“With a bold earring or a stunning bracelet, you don’t necessarily have to wear a necklace,” he said.

Expect to see a lot of those earrings and bracelets in gold, he added.

“There’s a lot of beautiful gold jewelry that you can easily wear casually or to work.”

4 Must-Have Pieces for the New Year Make It Work For You As you head into the holiday season and begin preparing for 2015, it’s a great time to reassess your wardrobe and determine how you can refresh your look to reflect the upcoming styles and trends.

In doing so, Moon said to remember that trends are there to complement your existing closet, not overtake it.

“Buy what feels new and fresh to you—what you feel most comfortable in and what fits your style,” he suggested.

And remember, there’s no need to divide your closet into work attire and casual wear.

Blurring the line between the two will instantly invigorate your style, leaving you looking—and feeling—more fashionable.

Bisou Bisou ivory high-low lace blouse.

Bisou Bisou marled active pant.

1. Soft pair of pants.

Moon said pants in a soft fabric like velvet or corduroy can be paired with a simple sweater or a beautiful blouse both on weekends and more casual days in the office.

2. High-waisted pencil skirt.

Find one that comes up to the true waistline and hits at the knee or below. And think beyond the traditional black; this season, pencil skirts will come in all different prints and patterns.

3. Bright crewneck sweater.

Moon thinks a crewneck sweater in a waffle weave or cable treatment is the perfect way to try out a bolder color. Wear it over a plain white or striped button-down both during the workweek and on the weekends.

4. Chunky gold bracelet.

Add a touch of glam to both work and casual outfits with a large piece of gold jewelry. Moon said the trendiest way to do so is to focus on the wrist.

We also carry: • • • •

Brighton Tribal Nic & Zoe Spanx

2129 Market St. Camp Hill 717.737.5400 M 10-5, T W F 10-6 TH 10-8, S 10-5

www.CreativeEleganceBoutique.com 14

~ November 2014 | BUSINESSWoman

While We Were Out ...

The Junior League of Lancaster 90th anniversary gala The Junior League of Lancaster (JLL) recently held a 90th anniversary gala for its members and their guests. The $1,800 net proceeds of ticket and signature cocktail sales were awarded to Aaron’s Acres and Hands-on House Children’s Museum.

Aaron’s Acres executive director Risa Paskoff, second from left, accepts a check from JLL members, from left: Bev Breniser; Amy Hartz, president; and Ann Carter.

Hands-on House Children’s Museum executive director Lynne Morrison, center, accepts a check from JLL members, from left: Ann Carter and Bev Breniser, anniversary celebration committee co-chairs; Amy Hartz, president; and Noelle Fassnacht, immediate past president.

Belco Community Credit Union volunteers at United Way of the Capital Region

Metro Bank’s annual United Way Pledge Campaign

Employees from Belco Community Credit Union volunteered their time during the United Way of the Capital Region’s 22nd annual Day of Caring.

Outstanding Woman-Owned Small Business award Dr. Kamal Elliot, Au.D., on behalf of A&E Audiology & Hearing Aid Center, receives the Outstanding WomanOwned Small Business award, given

by The SCORE Foundation at their annual award ceremony.

Dr. Kamal Elliot, center, with her SCORE mentor Jerry Glenn, left, and Gail Goodman, right, CEO of Constant Contact, their sponsor.

Metro Bank human resources manager Christy Pavlakovich, left, and senior retail market manager Kristen Mekulsia, right, challenged team members to donate to the United Way in exchange for a pie in the face during the bank’s campaign kickoff event. They are serving as leadership coordinators for Metro Bank’s annual United Way Pledge Campaign.

SEND US YOUR PICTURES! BusinessWoman would love to share what’s happening while you're out and about.

Send your picture(s) and descriptions to: editor@businesswomanpa.com.

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Giving to Charities Becomes a Trend in Holiday Giving

LIFESTYLE

By REBECCA HANLON

I

t was the start of the holiday season in 2007 when Jenn Knepper was starting to dread the approaching cycle of shopping, gift wrapping, and handing off another unneeded trinket in the spirit of Christmas.

The Hershey Medical Center nurse took a break from a long holiday shift to browse the local newspaper when she read a story about a giving circle in Harrisburg. This small group of women would gather each holiday to purchase items for charities in the name of a loved one.

“It seemed like the perfect way to give meaning to a holiday that had, sadly, started to lose that for me,” Knepper said.

She contacted the group, and over the next several years it would join forces with Gifts that Give Hope, an umbrella organization that provides the tools for people to organize gift fairs at the start of the holiday season.

Knepper’s desire to make the holidays more meaningful isn’t a new concept.

Nonprofit organizations throughout the region have been noticing a trend in charitable donations being made in place of the purchase of a physical gift.

At a Gifts that Give Hope Fair, dozens of charities come together in one location, offering designated gift items. About 60 percent of the organizations are locally based, but many do work throughout the world, Knepper said.

Each nonprofit has two gift items, but cash donations also can be made, she added.

“A lot of us feel like, ‘Oh, what do

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you get the person who has everything?” Knepper said. “Your mom doesn’t need another sweater.

Your dad doesn’t need another tie. My family is always telling me they don’t need more stuff.”

Knepper often donates to girls’ education programs in Africa because her parents always supported her in getting her own education. After making the donation, she’s given a card with a description of her purchase that she can give to her parents.

“As an adult, I got to the point where I was feeling disgruntled about buying more stuff that doesn’t have meaning,” Knepper said. “We estimated about 1,000 people attended last year’s fair, and that makes it pretty obvious we’re not the only ones who feel that way.”

More than Milk One organization that is featured at each Gifts that Give Hope Fair is Heifer International. Norma Good, a volunteer who has been involved for 22 years, is gearing up for the 70th anniversary of the organization.

Heifer International was very popular in Central Pennsylvania at the start because local farmers would raise livestock that was later sent to disadvantaged families in other countries, Good said. Volunteers called “cowboys” would travel on ships with the animals to Poland, Spain, Puerto Rico, or other countries, she said.

Today, animals are purchased directly in the country where it will be received.

~ November 2014 | BUSINESSWoman

“”

It seemed like the perfect way to give meaning to a holiday that had, sadly, started to lose that for me.

“It’s better economically and better on the animal,” Good said.

During this year’s Gifts that Give Hope Fair, people can spend $10 to go toward the purchase of a sheep or $30 for a school of fish.

“People don’t always realize that a cow doesn’t just provide milk,” she said. “They can make cheese, sell butter and use the manure to replenish the nutrients in their gardens. When you get all of that, their health improves. They can build roads. Their kids can go to school. They just feel such a hope that somebody else cares and is willing to give them a hand.”

‘Hands-on’ Gifts For people who want to do more than donate money, there are several organizations that ask people to be more hands-on.

Kat Prickett, 31, of Mount Joy has been a volunteer with Operation Christmas Child, a charity run by Samaritan’s Purse, since she was 11 years old.

Her mom became a project leader at the family’s church, and together they’d fill shoeboxes with toothbrushes, school supplies, and coloring pages to send to children in need.

their own age, and explaining how not everyone has the same comforts in life, Prickett said.

Remembering the Troops If you’re looking to put your charity dollars to work in a more local organization, Keystone Military Families is busy sending more than 6,000 stockings to soldiers around the world.

Kyle Lord of Shoemakersville got involved shortly after Sept. 11, 2001, when her son, Sgt. First Class Brent Lord, a member of the Army National Guard, was sent overseas.

Keystone Military Families can stock up on non-perishable shelf items or frozen meats. A year ago, they served about 12 families a month, Lord said. Today, they serve 30 to 50 families a week.

“There’s a lot more of our troops coming home with medical problems, and it can take a long time for them to

get the financial support they need,” Lord said. “The obvious injuries are the ones that get taken care of first.”

For many people, they’re not just helping strangers by donating care package items, Lord said. They feel they’re helping their brothers or sisters, fathers or mothers, or even their neighbors.

“Anything we can send them from home is a reminder that people care about them and haven’t forgotten what they’ve done for our country,” Lord said. “Really, we can’t do enough to thank them.”

For more information on these organizations, visit them at: • Gifts that Give Hope www.giftsthatgivehope.org/ lancaster

LIFESTYLE

Today, Operation Christmas Child has 19 drop-off locations in Central Pennsylvania where people can take their filled shoeboxes to be shipped to boys and girls around the world.

Last year, 31,571 boxes were collected in this area alone, Prickett said.

“Usually, the children who receive a box are getting the first gift they’ve ever received in their whole life,” she said. “For a child to know someone across the world is thinking of them, cares about them, and loves them, that’s amazing.”

A lot of families make filling the boxes an annual tradition, getting their kids to buy items for children

“I found the only way to keep my sanity was to take care of other people’s kids, so we started care packages for his unit and later for the rest of the National Guard that was deployed at that time,” Lord said.

Men and women who are sent on missions away from their support staff often go without hot meals and wear the same clothes for up to 10 days, she said. They send a lot of granola bars, socks, foot powder, and blister pads to ease the discomfort.

Keystone Military Families also hosts a pantry where military families

• Heifer International www.heifer.org • Operation Christmas Child www.samaritanspurse.org/ operation-christmas-child • Keystone Military Families www.keystonesoldiers.net

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$aving on Taxes from Birth to Graduation and

I

Beyond

LIFESTYLE

By SYLVESTER E. WILLIAMS, IV

you’ll lose your tax deductions for their salary and benefits and they’ll have to pay tax on their benefits.

t is never easy thinking about the uncertainly tied to the future. Develop some type of plan early on to address this issue because the default of having no plan and living day to day is not the answer.

Think about all of the costs involved in raising a family: food, clothes, entertainment, education, and extracurricular activities. Now add to that the burden of also trying to save for retirement.

Here are some strategies you may want to take advantage of when developing a plan to reduce the bite from your tax liability so you can save more for your children’s education and beyond.

Childcare If you work or you are looking for work and have one or more children age 12 or younger in childcare, you are eligible for the childcare tax credit, which reduces your tax liability.

On the condition that you meet all of the credit’s stipulations, you can claim up to 35 percent of qualifying costs for in-home caregivers, childcare facilities, and some day camps.

The limit is $3,000 of your total cost for one child and $6,000 for two or more children. The percentage that applies is based on the taxpayer’s income.

Hire Your Child If you own your own business, your child can be a great tax-savings device.

You can hire your child as an employee to do legitimate work in your business and deduct their salaries from your business income as a business expense.

Your child will have to pay tax on the salary only to the extent it exceeds

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the standard deduction amount for the year. Moreover, if your child is under 18, you won’t have to withhold or pay any FICA (Social Security or Medicare) tax on the salary (subject to a couple of exceptions).

These rules allow you to shift part of your business income from your own tax bracket to your child’s bracket, which should be much lower

~ November 2014 | BUSINESSWoman

than yours (unless you earn little or no income). This can result in substantial tax savings for the business.

However, the IRS is well aware of the tax benefits of hiring a child, so it’s on the lookout for taxpayers who claim the benefit without really having their children work in their businesses. If the IRS determines that your child is not really an employee,

Secondary Education At some point a family will need to confront spiraling college costs while adequately attempting to save for retirement. It’s easier to pare down education costs than to leverage your retirement.

Your options to fund retirement are limited, whereas there are multiple funding sources available for your child’s college education. In addition, you can select the secondary educational system that not only meets your child’s career goals but also a tuition rate that will allow you to continue to put money aside for retirement.

Although college grants, loans, and scholarships are available for a student to use, having money set aside for college is a very wise way to approach the funding issue and reduce your tax liability.

It is very important to immediately start saving for college. If you begin when your child is born and put $100 a month into an investment earning 5 percent annually, you could have about $38,000 in 18 years. Start when your child is 10 and you’ll have not quite $14,000.

More specifically, the 529 College Savings Program or Qualified Tuition Program, named after the federal tax code that allows tax-free earnings for college educations, are popular vehicles for saving for college.

There are two choices in Pennsylvania: the PA 529 Guaranteed Savings Plan (GSP) and the PA 529 Investment Plan (IP). You should research both of them to decide which plan is best for you.

The benefit of a 529 plan is that you are able to reduce your taxable income while saving money for your child’s education. When it is time to withdraw the money, taxes are not paid on the money as long as the money is used for postsecondary educational purposes.

You can open an account with just a $15 automatic payroll deduction!

You’re not the only one who wants to see your child get a good college education. Who may contribute your child’s PA 529 account is open to grandparents, or even an aunt, uncle, or close friend.

Take time to think about ways to reduce your tax liability so you can fund other important parts of your life, secondary education for your children, and your retirement. Tax savings will result from the activity.

Thinking about these issues in advance is the key to having resources available later. Consult your accountant or tax advisor on this matter before taking any action.

Lancaster’s Information Highway! arts and culture • local sports • education entertainment • ideas & information

LIFESTYLE

401(k)s If you have access to an employer-provided savings plan, such as a 401(k), think about putting money there first, especially if your company has a match. Taxdeferred 401(k)s reduce taxable income.

Ideally, you should try to save at least 15 percent of your income or the maximum 401(k) contribution,

whichever comes first. (In 2014, the maximum you can put aside, taxdeferred, is $17,500, or $23,500 if you’re 50 or older.)

If 15 percent is too much for you, consider contributing enough to can take advantage of your employer match. If you plan to save 15 percent of your income, up to the maximum 401(k) limit, you might allocate 12 percent of that amount toward retirement and 3 percent toward your children’s education.

This may be the best scenario to consider in the long term.

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Nittany Link works with companies of all sizes (including non-profits) to customize practical solutions to improve their current IT systems reliability, security, and data protection needs.

Please contact us for a free, no-obligation consultation. sales@nittanylink.com • (717) 737-8848 • www.nittanylink.com BusinessWomanPA.com

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E

Caregiver Strategies for Interacting with a Person with Dementia

By KAY LYNNE EGE, B.S., ACC

lders with dementia have a brain disease that slowly deteriorates their communication ability, their physical functioning, and their mental capacity. When those abilities are gone, there needs to be put in place a plan to help the person with dementia be the best that they can be at whatever stage they have progressed to in the disease process.

For professional and family

caregivers, this can be very challenging, especially when the person with dementia is displaying difficult behavior.

To help better understand that the person with dementia loses abilities to function as they once did, it becomes essential that the caregiver becomes a detective of sorts to determine where the elder is living in their “mind’s eye”— their reality.

This is accomplished by getting into a

simple discussion with the elder about their life as they remember it. Showing them pictures is a very effective way to start that conversation.

If their memory base is 20 years ago, then we know through research that the memories that were made in the nearpast (from this date backward 20 years) are gone as if they never happened—so there is no need to dwell on that timeframe or ability level when working with the elder.

TYPES OF ACTIVITIES

STAGES

TYPES OF ACTIVITIES

Early Stages

Social • Discussion of family/community events • Read magazine/book/newspaper • Eat a snack or meal together • Out-of-facility event • Attend in-facility event • Birthday/holiday celebration

Late Stages

Social • Sing-along • Attend a low-level, in-facility event • Take outside or to a different part of the facility if appropriate • Reminisce about loved one’s early life

WELLNESS

STAGES

Physical • Armchair aerobics • Simple range-of-motion • Simple walk

Intellectual • Play card games • Play table games • Do puzzles together • Do a craft together

Sensory • Hand massages • Hair brushing • Fun with aroma • Play soft music

Physical • Do exercises together • Go for walk

Mid Stages

Social • Reminisce with pictures about family and events in history • Eat a snack or meal together • Attend in-facility event • Birthday/holiday celebration Intellectual • Use flash cards • Play simplified table/card games • Do simplified puzzles together • Make something together Physical • Armchair aerobics • Go for a walk

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Once the reality determination has been made, then the caregiver uses the strategy of “getting into the person’s reality” to communicate with them and give them ability-appropriate visual, tactile, and verbal cues to help them complete simple tasks that occur during the daily routine of life.

The following charts can help caregivers with types of activities to do with the person with dementia at the different stages of reality.

~ November 2014 | BUSINESSWoman

Terminal Stages

Physical • Simple range-of-motion Sensory • Hand massages • Back rubs • Hair brushing • Play soft music

CIRCUMSTANCES

YOUR RESPONSE

Before you start

• Determine what your purpose is for the interaction.

• Plan the interaction—how long is it going to be; bring something familiar to talk about; get appropriate supplies/equipment.

• Take a look at your own emotions.

• If others are going to interact with you, make sure they have a good understanding of where the person with dementia is in the disease process and how to appropriately respond.

When you approach the person with dementia

• Maintain your distance and avoid rushing toward them.

• Make eye contact at their level with a pleasant face before touching or speaking.

• Sit with them if they are sitting. Walk with them if they are walking.

• Call them by name; introduce yourself if they don’t recognize you.

During your interaction

• Speak in low-pitched voice and converse in a calm, soothing manner.

• Use adult language; don’t assume the position of the parent.

• Avoid “questioning them”; instead, initiate conversation by saying “tell me about.”

• Use simple sentences and give choices of two.

• Give them time to process and respond to your request.

• Note their body language.

• Listen to what they say.

• Respond and validate their emotions.

• If they don’t seem to understand, then revise, repeat, restate, or even demonstrate.

When they speak about things that don’t seem quite “right” to you

• Speak in their reality.

• Listen and talk about what they are talking about.

• Don’t argue or attempt to rationalize or correct what they are saying.

• If they become emotionally expressive, acknowledge their emotion and help them through the moment.

At the conclusion of your interaction

• Face the person with a pleasant look and speak clearly.

• Listen and talk about what they are talking about. Close the interaction with a simple, “Great talking with you,” or “You did a really good job.”

Never give up trying to communicate. The goal of communication is to have a positive interaction that does not trigger negative behavior.

•

WELLNESS

Kay Lynne Ege, B.S., ACC, is a retired dementia-care consultant who has spent 50 years in the healthcare field. The last 30 years were spent in long-term care and the past 20 years specializing in how to better care for those with dementia. In 1998, Kay Lynne founded GOOD NEWS CONSULTING, Inc., a York-based company dedicated to providing excellence in dementia-care training, consultation, and care management to professional and family care providers. GOOD NEWS CONSULTING is now owned and operated by Tina Hess, who has worked for GNC since 2000. Kay Lynne continues to advocate for person-centered dementia care through her volunteer service as president of the PA Culture Change Coalition (PCCC) and treasurer of the Southwestern PA Partnership for Aging (SWPPA). klege126@verizon.net

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WOMEN TO

Watch

Tammy Clark-McFadden of Carlisle has been promoted to loan settlement and Small Business Administration (SBA) manager for Metro Bank. She will oversee loan-settlement officers and the loan-settlement process. She volunteers with the Marysville VFW, Enola Legion, and Enola Sportsmen Club.

Erin K. Conahan has been named financial stability and health director for United Way of Lancaster County.

Conahan brings a strong background working with community collaborations that involve many United Way partners.

Beth Palese has been hired as branch manager for Members 1st Federal Credit Union’s Carlisle Crossing branch. Palese brings 13 years of financial-services experiences to her new role and recently served as human resources director/office manager for Christian Life Assembly.

Melany Radel has been promoted to

Nicole Shaffer joins the United Way team with 16 years of

Melissa Zane has been promoted to

vice president of relationship management for Members 1st Federal Credit Union York market. Radel has been with Members 1st for five years serving in various businessdevelopment roles.

communications and marketing experience. Prior to United Way of York County, she worked at YWCA York, where she oversaw all marketing and communications efforts as well as managed the customer-service team.

vice president and director at Godfrey.

Zane joined Godfrey in 1996 as a designer and was later promoted to art director, senior art director, manager of art directors, and most recently was the director of operations – creative services.

ACHIEVEMENTS &

Applause

Pam Cook, outside sales professional from FASTSIGNS of York, received the Bronze Sales Award. With more than 550 FASTSIGNS centers worldwide, only 54 outside sales professionals received this award.

Lisa Frese, independent stylist for Ruby Ribbon, a women’s shapewear franchise, has been named one of the company’s Prima Leaders. She is also involved in the community as a member of the PinnacleHealth Auxiliary.

Donna Newell, president of NTM Engineering, Inc., was awarded a 2014 Top 100 Minority Business Enterprise (MBE) Mid-Atlantic Region Award.

This program honors outstanding women and minority business owners in Maryland, Virginia, Pennsylvania, Delaware, and the District of Columbia.

Do you have an announcement?

CONNECTIONS

Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

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~ November 2014 | BUSINESSWoman

MEET AND

Greet

American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Debra Yates, President 717.763.7814 dyates7870@aol.com www.abwacamelot.com Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Jennie Weeinhold 717.715.2595 info@LAEN-ABWA.com www.LAEN-ABWA.com Lebanon Valley Chapter 6 p.m.

4th Wednesday of the month Hebron Fire Hall 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Donna Anderson 717.392.8285 donnatroptan@yahoo.com Wheatland - Conestoga Chapter 6 p.m.

1st Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Kimberly Warner, President kwarner@murrayins.com Women @ Work Express Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Beth Lovell blovell@comcast.net www.abwalancaster.com

Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to the website for the meeting location Cathy Jennings, President 717.713.7255 info@cpafe.org www.cpafe.org

Red Rose Chapter 6:15 p.m.

4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Tamara Coleman tcoleman1123@comcast.net www.iaaplancaster.com

Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Kathy Lacomba klacomba@pa-fsa.org www.ewiharrisburg.org

White Rose Chapter of York 6 p.m.

3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive, York Dorothy Keasey 717.792.1410 djkeasey@comcast.net

Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month, Sept. – July Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Lynne Baker, President 717.215.2327 info@harrisburgbusinesswomen.org www.harrisburgbusinesswomen.org Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month, Sept. – May Heritage Hotel 500 Centerville Road, Lancaster Krista Reed, President kreed@gunnmowery.com www.internationalinsuranceprofessionals.org/ group/117 International Association of Administrative Professionals Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East 4751 Lindle Road, Harrisburg Helen E. Wallace, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org

Mechanicsburg Business Women 11:30 a.m.

3rd Wednesday of the month Giant Super Foods Community Room 3301 Trindle Rd, Camp Hill Abeer Srouji Allen info@mechanicsburgbusinesswomen.org www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Joan Nissley, President pprshbg@gmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack, President shipswan@yahoo.com www.facebook.com/shipswan

Women’s Business Center Organization (WBCO) 11:30 a.m.

2nd Tuesday of the month Sept. through April Mary Meisenhelter Debra Goodling-Kime Yorkview Hall Willman Business Center York College of PA 441 Country Club Road, York jsternerwbco@ycp.edu www.wbcoyork.org Women Inspiring Success Express Network 7:15 - 9 a.m.

2nd Tuesday of the month Knickers Pub at Heritage Hills 2700 Mt. Rose Ave., York Wanda Stiffler 717.891.7808 wls1211@hotmail.com Women’s Independent Networking Group (WING) Noon 1st and 3rd Wednesday of the month Heritage Hills 2700 Mouint Rose Ave.,York Lisa Barshinger 717-747-6393 info@wingofyork.com www.wingofyork.com Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Out Door Country Club 1157 Detwiler Drive, York Theresa La Cesa Jennifer Smyser, President happydayus@yahoo.com www.wnyork.com

Hershey Chapter 5:30pm 2nd Tuesday of the Month Hershey Lodge 325 University Drive, Hershey 717.508.1710 mbair@hersheypa.com www.hershey-iaap.org

CONNECTIONS

Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Comfort Suites 10. S. Hanover St., Carlisle Jofa Kauffman jofa@paonline.com

WOMEN’S NETWORKING GROUPS

BusinessWomanPA.com

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November 2014

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