BusinessWoman September 2015

September 2015

11

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Inside

WHAT’S 4 LETTER FROM THE EDITOR

7 11 tips for organizing corporate events

Learning which elements are important.

10 employee dishonesty

How to protect your business.

13 marketing

Learing from your mistakes.

14 women’s expos A sneak peek.

15 decorating your home

Keeping your own style in mind.

19 orthodontics

Move over kids, it’s not just for you anymore.

22 women to watch

New hires and promotions.

22 achievements & applause

Awards and accomplishments.

22 while we were out

See what your colleagues have been up to.

23 meet and greet

Regional networking events and meetings.

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5 cover story Carissa Slawecki, special events coordinator for Schreiber Pediatric Rehabilitation, gets all of her ducks in a row to make sure that The Rubber Duckie RaceTM & Festival as well as the other events Schreiber holds each year are fun and successful. An important goal because the funds raised go toward helping children, two of whom are shown here. Thanks kids!

Cover photography courtesy of Steven Francis Photography.

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I

editors’S

September 2015

Note

Vol. 12 - No. 9

PRESIDENT AND PUBLISHER

Donna K. Anderson

EDITORIAL

f you’re like me, you’re going to be singing “Rubber “you.” That’s what makes your heart smile.

And to put a beautiful smile on your face, you may want Duckie you’re the one” to yourself all day long. It’s one of those tunes you won’t be able to get out of to consider braces. They’re not just for the kids anymore! your head. So I guess while it’s on your mind, go There have been many advances in options, which allow to the Schreiber Pediatric Rehabilitation website and buy adults to feel comfortable wearing them. And aesthetics isn’t the only reason for braces; they can reduce a duck! the potential for certain health risks such as TMJ This is the time of year that many as well. organizations hold corporate events or expos.

Our own event season begins this month.

The success of that event depends on how OLP Events is proud to produce and present well it is received by both the attendees and The secret of two women’s expos, four 50plus EXPOS, participants. Learn some great tips to help you decide which elements to focus on for getting ahead is and a final Veterans’ Expo and Job Fair this Information regarding all of them is at a quality and appealing event while staying getting started. fall. www.olpevents.com. within your company’s budget restraints.

We’d love to greet you at either or both of Having your company acknowledged ~ Sally Berger our women’s expos. For more details about as a leader in its field or getting your brand the days’ activities, see page 14. Be sure to recognized takes time and patience. It takes go to www.aGreatWayToSpendMyDay.com and marketing. But what do you do once you’re register to attend for free. “on the map”? Stop marketing? Do that at Enjoy the rest of your summer! your own peril. Read how one public relations firm learned the hard way that a company should never stop marketing.

Summer is passing quickly and soon we’ll be spending more time indoors. Look around your home. Do you love what you see? Need some major decorating changes or just Christianne Rupp a few updates here and there? A local design consultant Vice President and Managing Editor gives some great advice on making your surroundings

“”

Exhibit zes ors • Heal • Door Pri t n e m th Screenings • Sem in a t r e inars • Demonstrations • Ent 13th annual

19th annual

16th annual

Vice President and Managing Editor

Christianne Rupp Editor Megan Joyce Contributing Writers LESLIE FELDMAN MARSHA FRIEDMAN REBECCA HANLON Lynda hudzick HILA SHITNIT NISSIM SYLVESTER E. WILLIAMS

ART DEPARTMENT Production Coordinator Production Artists

Janys Cuffe Renee mcwilliams LAUREN MCNALLEN

PRINT/ONLINE SALES Account Executives

angie jacoby amy kieffer RANEE SHAUB miller

Account Representatives Brantley Lefever

Amy McLane Jennifer Schmalhofer

ADMINISTRATION Business Manager Elizabeth Duvall Events Manager kimberly shaffer Project Coordinator Loren Gochnauer Sales & Event Coordinator eileen culp Marketing Coordinator mariah hammacher

ADVERTISING OFFICES Corporate Office:

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Chester County 610.675.6240 Cumberland & Dauphin County 717.770.0140 Lancaster, Lebanon & York County

717.285.1350 E-mail: info@BusinessWomanPA.com Website: www.BusinessWomanPA.com

For advertising information:

717-285-1350 or info@businesswomanpa.com www.businesswomanpa.com

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~ September 2015 | BUSINESSWoman

BusinessWoman is published monthly by On-Line Publishers, Inc., 3912 Abel Drive, Columbia, PA 17512, 717.285.1350. Copyright On-Line Publishers, Inc. 2015. All rights reserved. Reproduction or use without permission of editorial or graphic content in any manner is strictly prohibited.

Views expressed in opinion stories, contributions, articles and letters are not necessarily the views of the Publisher. The appearance of advertisements for products or services does not constitute an endorsement of the particular product or service.

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CAREER

Keeping Her Ducks in a Row

S

unday, Sept. 13 will mark the 27th Annual Rubber Duckie RaceTM & Festival at Lancaster County Central Park—and no one will be more excited to see those ducks in the water than Carissa Slawecki, special events coordinator for Schreiber Pediatric.

A Pennsylvania native and soon-tobe bride, Slawecki is a 2014 graduate of Millersville University, where she majored in communication studies and minored in English writing studies.

During the spring semester of her senior year, she interned in the financial development office at Schreiber.

“When the special events coordinator position opened up in July of 2014, they asked me to come on full time, and it was a perfect fit,” Slawecki said.

Schreiber Pediatric is a nationally recognized pediatric facility providing family-centered education and therapy programs for children, aged birth to 21, with developmental delays and acquired injuries.

Offering physical, occupational, and speech therapies, along with preschool, daycare, and a variety of other family support and recreational programs, Schreiber uses a goal-oriented approach

By LYNDA HUDZICK

“”

to maximize the ability each child has to function as independently as possible.

They are also a non­profit organi­ zation, meaning services are provided for anyone who needs them, regardless of the ability to pay.

But Schreiber, like many other non­ profit organ­ izations, is facing some funding chal­ l­enges.

“While we do accept most insurance plans for our clients, reimbursement rates fall far below actual cost of service provided,” Slawecki said. “This, coupled with reductions in state funding, has resulted in a net loss for our center. We rely on community support to compensate for $37 of every hour of therapy provided.”

As a result of these challenges, Schreiber annually faces a $1.5 million deficit in their budget and thus holds several special events to help fill that

gap. Slawecki is responsible for managing all aspects of those events, including securing sponsorships, working with the committees, help­ing to create market­ ing materials, and organizing all of the other endless details that go into pulling off a dynam­ ic event that runs smoothly.

She doesn’t mind, howev­ er, because “I have always been at my happiest when I am helping people,” she said. “When I interned at Schreiber, I fell in love with the kiddos and the center’s mission of helping every child in need.

I loved the positive energy of the center and everyone’s ‘can do’ attitude.”

Slawecki is the first to admit that her position with Schreiber keeps her busy, working many nights and weekends, which is typically when their events take place.

“Our special events calendar is pretty

I don’t get to work with the

kiddos as often as I would

like, but when I do, it’s my favorite part of the day.

full with six events annually,” she said. “A lot of times I am working on more than one event at once, which can get a little crazy … but I think I would get bored if every day were the same. Overall, my main responsibility is making sure all of the events are successful and that we meet our financial goals.”

For Slawecki, a good day is when an event is successful and exceeds set financial goals, doing significantly better than in past years. This is something she’s enjoyed experiencing a few times since she’s taken her current position.

She also spends a lot of time working with committee members and sponsors and enjoys that face-to-face interaction.

But one of the best parts of the job, for her, is getting a chance to work working directly with the Schreiber children.

“I don’t get to work with the kiddos as often as I would like, but when I do, it’s my favorite part of the day,” she said.

Although being a woman hasn’t made much difference so far in her chosen career, Slawecki said that her youth and that fact that she’s a very recent

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because their application for funding was rejected by United Way, which added even more to what they have to make up.

“It was disappointing, but the community support that we have gotten has just been overwhelming,” Slawecki said.

Schreiber has received monetary donations and also generous gifts of time from many volunteers.

“I have always felt that giving back to the community is very important …

Volunteers are essential to what we do; our events and programs could not be held without them.”

So what would Slawecki say she’s learned about herself during her time with Schreiber so far?

“My strengths are being very detailoriented and organized,” she says. “I like to have everything go according to plan, but that just isn’t realistic. I’ve definitely learned to go with the flow more and to have a plan B, C, and D. “And as I’ve gotten more comfortable in my position and more confident in myself, I’ve found that I love what I do and that I really can succeed.”

Schreiber Pediatric 2015

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graduate sometimes has, especially when it comes to people’s confidence in her professional abilities.

“Overall, though, most of my experiences have been very positive, and I am so appreciative of those who have treated me with respect and have offered helpful guidance and advice,” she said.

The Rubber Duckie RaceTM & Festival is without a doubt the biggest fundraising event Schreiber hosts each year. The rules are simple: Participants purchase a ticket that corresponds with a duck that will race down the Conestoga River.

“We offer top prizes to the first 50 ducks that cross the finish line, plus additional premium prizes for our new specialty ducks,” Slawecki explained.

On race day, the community comes together for an afternoon of games, pony rides, and “of course, the dropping of the 20,000+ racing ducks!”

Typically, Schreiber nets more than $100,000 from the Rubber Duckie Race & Festival, which really helps to make up their $1.5 million deficit. This year, however, it’s even more important

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~ September 2015 | BUSINESSWoman

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CAREER

11 Tips

for

Organizing Corporate Events that Attendees Will Rave about for Ages

W

By HILA SHITRIT NISSIM

hen you’ve been organizing corporate events for more than a decade as I have, you learn a thing or two along the way, like which elements are more important to focus on and which are less crucial in the overall scheme of things.

If you had all the time in the world, a team of minions, and a massive budget at your disposal, then you wouldn’t have to worry about prioritizing any elements at all, but in real life, there’s always a deadline and always a budget, so knowing which elements you should focus on in order to pull off an event that will win over both the attendees and your boss can make all the difference.

Here are my top tips.

Before 1. Build an Interesting Agenda with Enticing Speakers

Whether your budget is big or small, you still have the power to organize a memorable event.

Bearing in mind your company’s goals (brand awareness, sales, lead generation, etc.), always think about your audience: Why are they coming to this event and what will be most useful to them?

Much like content marketing, if your speakers deliver a brilliant, insightful presentation, it will reflect on your brand as the organizer of the event, even if it doesn’t involve a “hard sell” of your company. People don’t like listening to obvious marketing and sales messages; they appreciate content that adds value, be it a bestpractice presentation or just purely inspirational.

As the organizer, you should select the best speakers you can and then provide them with accurate guidelines

regarding your goals, expectations, and length of their time slot, and specifically ask them to avoid selfpromotion and focus on the audience’s interests.

2. Networking Time is Very Important Always think about networking time when you plan the event’s agenda.

If you want people to be focused and seated during the event, allow time for networking and coffee breaks.

Not only will they be more relaxed during the presentation, but networking is one of the reasons that people go to events in the first place, so let them enjoy it.

3. Personalize Your Invitations and Offer a Short and User-Friendly Registration Form.

Personalizing your invitations is

a no-brainer. When you receive a personal invitation, you know that someone intended to invite you, and it’s much more engaging than receiving a generic invitation that was sent to everyone.

Also, it’s important to highlight the RSVP button so that it will be clear to people how to register. If you want people to register via email, create a hyperlink to the email address with the relevant subject line defined in it.

Having said that, email registration is the last option I would recommend.

Collecting RSVPs via email is inconvenient to all parties involved because it’s an old-fashioned and relatively inefficient method (unless it’s a small event of up to 20 people).

There are several free or lowcost online tools you can use like EventBrite and Meetup.com, which are very popular. Splash is another intuitive

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and easy-to-use event-management platform that offers not only RSVP collection, ticketing services, and management of invitee lists, but also amazing design features.

A couple of other emerging eventmanagement platforms include Evolero, which focuses on repeat events, and Bizzabo, which is more focused on social and mobile event features.

If you use free online registration tools like EventBrite or Splash or any other similar service, make sure that the registration form is as short as possible so that the registration process is quick and fuss-free. Collect only the most relevant information. If you are preparing name tags for participants, be sure to collect the attendee and company names, both of which are essential when networking.

the event the minute I receive it (plus, awesomely designed invitations make me very happy!).

Of course, it’s also important to include the key details in the invitation: the name of the event and topic, venue, date, time, and your contact information for inquiries.

4. The Design of the Invitation is Crucial A brilliantly designed invitation with a slick font, colors, and a glossy visual makes me want to go and attend

During A flawless event requires attention to the smallest details and preparation for unexpected hiccups and problems.

5. Make Sure that Your Event is “Social”-Ready (Before, During, and After) Most of the online event platforms offer social features and onsite checkin options. If you want to create buzz around your event, this is a great way to do it.

Don’t forget to create a hashtag in advance to leverage the social mentions and include the hashtag in the invitation.

6. Create a Master Slide Deck to Present the Agenda, Goals, and Speakers Collect all presentations and videos in advance and upload them to one central laptop (preferably your own).

Using the amazing design you have chosen for the event, create a slide deck that includes a “welcome” message, the event’s agenda, goals, and each of your speakers (one slide per speaker), with a hyperlink to his/her presentation.

This way, you can avoid wasting time uploading the presentation files and connecting to different laptops and achieve a seamless flow to the program.

Most importantly, put the same file with all speakers’ presentations on a backup laptop, just in case the original laptop stops working in the middle of the event.

7. Prepare “Five Minutes Left ” and “One Minute Left” Signs Timing is everything, and one of the signs of professionalism at events

is your reputation regarding sticking to the planned agenda.

Hopefully, all your speakers will follow your guidelines, but just in case they are carried away and lose track of time, you can subtly show them your “five minutes left” and “one minute left” signs while they are speaking to remind them that they must wrap up, ensuring that your event continues to run according to your planned schedule.

8. Allow Time for Q&A Sometimes the Q&A session is even more interesting that the presentation itself, so allow time for people to ask questions. If you want to encourage audience participation, you can prepare one or two questions in advance and ask one of your “friends” in the audience to be the first to ask them.

9. Company Branding at the Event Whether you’re organizing a roundtable for 20 people at your offices

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~ September 2015 | BUSINESSWoman

After 10. Thank-You Emails It is important to send a personal thank-you email to the event speakers, but it’s just as importantly to also send them to your audience.

This email can be used for sharing event photos, presentations, media coverage, and other important messages. It’s also a good opportunity to ask for feedback, and there are some online tools for that too.

11. Plan Your Follow-up Event/ Campaign Leverage the success of a completed event and the feedback that you receive from your attendees to help plan future events and activities.

Hila Shitrit Nissim is the vice president marketing director for Viola Group.

She is responsible for Viola’s branding, marketing strategy, and implementation, which includes events, sponsorships, speaking engagements, public relations, and social media. Viola Group’s blog: www.viola-notes.com

CAREER

or a 200-person customer meeting in an external venue, make sure that your brand is noticeable.

In addition to displaying the company logo on the screen (in the agenda deck mentioned above), you can also print the event program for participants, provide your company memo papers for attendees to take notes, and print signs or even your company logo on other items if your budget allows.

One item that is great for branding is the name-tag “string” (or lanyard) because it appears in the event photos and helps people remember your brand’s association with the event long after it is over.

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career

Employee Dishonesty: How to protect Your business

By SYLVESTER E. WILLIAMS IV, ESQUIRE

N

o one ever wants to believe that employee theft can occur in their company. It is hard for them to imagine that this could happen to them.

Unfortunately, it does, and fraud and embezzlement in the workplace are on the rise in a serious way.

The Association of Certified Fraud Examiners (ACFE) estimates business losses can range from hundreds of thousands to millions of dollars each year.

Some estimates put the annual costs to businesses in the United States around $400 billion. More specifically, a typical business might lose up to 6 percent of its revenue due to fraud each year.

Smaller firms may suffer greater damages from fraud and embezzlement because of inadequate safeguards (controls) and the inability to absorb losses. This chain of events can directly contribute to small businesses ending up in bankruptcy.

It is believed that 80 percent of workplace crime is carried out by employees, and that many of those employees have been with the firm for more than 10 years. With numbers like those, Employee Dishonesty Insurance could be the very thing that helps protect and sustain the business in the future.

Unfortunately, with the proliferation of new technologies that help all of us work faster and smarter, all businesses are susceptible to employee theft and fraud.

Even with employers taking precautions before hiring employees, using backgrounds checks and other methods to secure information about the employee, there is no way to completely eliminate fraud or embezzlement by employees.

In employee-dishonesty schemes, employees can take advantage of potential weakness in your company’s

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financial controls. Some of the more common schemes involve but are not limited to fictitious employees, dummy accounts payable, and nonexistent suppliers to outright theft of money, securities, and property.

Liabilities covered by crime insurance normally fall into two main categories, although it is very common for insurance firms to combine both types of coverage: Money and Security Coverage • Pays for money and securities taken by burglary, robbery, theft, disappearance, and destruction Employee Dishonesty Coverage • Pays for losses caused by most dishonest acts of your employees, such as embezzlement and theft So how does Employee Dishonesty Insurance work? Because crimerelated losses are not typically covered by most property insurance policies, crime protection insurance should be a necessary part of a business’s comprehensive insurance program.

Don’t make the mistake of thinking that your standard business owner’s policy will provide you with full protection against employee theft and dishonesty. Unfortunately, not all employee-dishonesty policies are the same, and some offer broader coverage than others.

There are three ways an employeedishonesty policy can be written. The first is on a commercial blanket basis.

The total amount of the bond applies to any one loss, regardless of the number of employees involved in the loss; there is no specific amount that applies to any single person.

The second is a blanket position and coverage; this type of bond applies separately to each identifiable employee.

The third form of coverage involves a name-schedule bond or

~ September 2015 | BUSINESSWoman

WESTERN CARIBBEAN CRUISE

CAREER

the position-schedule bond. Nameschedule bonds cover a particular named person, and scheduled-position bonds cover any occupant or holder of one or more specified positions.

The name-schedule bond combines several individuals. Covered persons must be listed, including the coverage amount applying to each person. New employees may be added and former employees deleted at any time, but all covered employees must be listed.

There are substantial advantages to using a blanket policy for employee dishonesty. Under the blanket format, all employees are covered under blanket forms. This eliminates “surprises” if a loss is caused by an employee not thought of as in a position to steal or of a mind to steal.

Also, blanket forms provide automatic coverage for new employees without notice to the company. Blanket forms also do not require premium adjustments during the year.

It is very important to look at your business and determine the potential for exposure in certain areas. Employeedishonesty insurance is no different from any other type of commercial insurance that a business might utilize.

The limits will change based upon the type of coverage that you elect to use. Limits usually start at $100,000 and go much higher.

Most insurance providers offer stand-alone, add-on, or endorsement employee-dishonesty coverage for a business. Often, add-on policies do not have sufficient coverage limits and are limited to first-party coverage only. Stand-alone policies are often needed for those with more extensive exposures.

It is customary for employeedishonesty policies to exclude coverage for accounting or math errors or omissions, vandalism, government seizure or destruction of business property, restatement of a profit-andloss statement, theft by a policyholder, and loss of income related to a covered employee crime.

It is highly recommended that businesses incorporate employeedishonesty insurance in the comprehensive plan for protecting assets. No matter how successful your business might be today, it is a good idea to plan for the worst and expect the best.

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career

The Most Rewarding

R

Mark

ecently, a colleague asked me, “What was the most rewarding mistake you ever made in business?”

It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to be an invaluable lesson that has served me well in the years since.

I’m sharing so perhaps you can learn it the easy way.

The lesson: Don’t ever stop marketing because you think you’ve reached the point where you don’t need to. And, secondarily, believe the old adage that warns, “Don’t put all your eggs into one basket.”

There’s a story, of course!

Years ago, my public relations company connected with a large publishing house that served many prestigious authors. The first few of its authors we accepted as clients had such successful campaigns, we quickly became the publicity firm of record for this publisher.

I thought we’d tapped the mother lode! The publisher kept a steady stream of clients flowing to us, and eventually,

12

e k a t s i M g n i t e

I Ever Made

they became about 80 percent of our business.

We were so focused on delivering for these authors that we became much less focused on getting our company name out to prospective new clients.

We slowly stopped marketing. Our

The publisher ran into some serious problems with its investors, and the business came crashing down. And guess who almost went with it?

Our eggs were cooked.

Faced with only a few clients and no prospects, we got busy fast and cranked

“”

Don’t ever stop marketing because you think you’ve reached the point where you don’t need to.

newsletters ground to a halt. We didn’t waste time networking. We quit our efforts to get the same publicity for our company that we get for clients. Why bother? We didn’t need new clients!

We had a whole basket full of beautiful, perfect eggs, and we were happily skipping along with it.

And then … it broke.

~ September 2015 | BUSINESSWoman

up the marketing department (me!) again. It took a while to regain the momentum we’d lost but, thankfully, we had a side business that could help pay the bills in the interim.

Slowly but surely (this was before the age of social media, which can really speed things up), we built up a new list of prospects and clients—only this time

By MARSHA FRIEDMAN

from a diverse array of sources.

It was a terrible but powerful experience that demonstrated very clearly: No matter how great things seem to be going, you never stop marketing.

It needs to be a constant hum because if that hum stops, you know there will be a big problem ahead.

I stopped marketing because I thought I had all the clients I needed.

Over the years I’ve seen others make the same mistake but for different reasons.

Here are a few: One great publicity hit is a really bad reason to stop marketing.

I’ve talked to people who believed if we could just get them on The Oprah Winfrey Show (before 2011) or The Ellen DeGeneres Show, that was all they’d need. They’d be done.

Yes, a big national show can give you a tremendous launch, but you won’t keep soaring unless you do something to stay in the public eye. I guarantee you, there are plenty of people you never heard of who got their “big break” and then disappeared because they stopped marketing.

continue to work for you online, but eventually, it’s going to be old news.

We encourage our clients to post links to their publicity on their websites; it shows visitors that they have credibility with the media. But if those visitors see only publicity and testimonials that are five or 10 years old, they’re going to wonder why no one’s been interested in you more recently.

Just as I put all my eggs in one basket by relying on one source for clients, it’s also a mistake to rely on just one

marketing tool. Maximize the reach of the publicity you get in traditional media by sharing it on social media.

Put a blog, or other content you can renew and refresh, on your website.

Write a book. Do speaking engagements (for free, if necessary).

Your audience is likely not all huddled together in one corner of the world. To reach them, use a variety of marketing tools.

Whatever it is you’re promoting— your business, your product, your book, yourself—keep the momentum going.

If you want people to know you’re out there, you have to stay out there.

• Marsha Friedman is a 24-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (www.emsincorporated.com), a national firm that provides PR strategy and publicity services to businesses, professional firms, entertainers, and authors. Friedman is also the author of Celebritize Yourself: The Three-Step Method to Increase Your Visibility and Explode Your Business. Follow her on Twitter: @marshafriedman.

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CAREER

Most of us won’t get those huge hits— and that’s not a reason to stop, either.

I was never on Oprah, but I often hear from prospective clients that I or my business was recommended to them by someone I’ve never met and don’t know.

That’s what good, sustained marketing does. It may not always create fireworks, but that doesn’t mean it’s not working for you.

Yesterday’s story is old news. Look for fresh, new ways to stay in the public eye. The publicity you get today can

Women’s Expos -- They’re all about YOU! E October 3, 2015 9 a.m. - 2 p.m.

Lebanon Expo Center

November 7, 2015 9 a.m. - 2 p.m.

Carlisle Expo Center 100 K Street, Carlisle

80 Rocherty Road, Lebanon

What do you love to do? Spend time with family and friends? Shop? Have a massage? Watch a fashion show? Learn beauty tips? Sample wines?

You’re in luck!

The third annual women’s expo for the Lebanon County area will be held from 9 .a.m. to 2 p.m. on Oct. 3, 2015, at the Lebanon Expo Center, 80 Rocherty Road, Lebanon, just east off Route 72.

Good Samaritan Hospital, now part of Wellspan Health, has once again partnered with us to present this exciting event. As an integral part of the Lebanon community, Good Samaritan Hospital is interested in your health and well being and will be offering valuable information on a wide variety of topics.

They will also have their da Vinci robot onsite so that you can see the latest in surgical technology and chat with their experts. Guests of the expo can even move the robotic arms and see how nimble-fingered they are.

Did you ever wonder what our presidents eat and who cooks for them? John Moeller, a former White House Chef for President George H.W. Bush, President William Clinton, and President George W. Bush, will be doing a cooking demonstration for your enjoyment. Maybe he’ll share what some of the presidents’ favorite foods were!

The Home Depot will be demonstrating the ease of installing TrafficMASTER Allure resilient vinyl plank flooring. This would be a striking renovation you could do to a room in your home before holiday guests begin knocking on your front door.

Enjoy a fashion show presented by VF Outlet. They’ll be showing jeans and slacks, skirts and dresses, and trendy tops by some of the best brands, including Lee, Wrangler, and Vanity Fair. VF Outlet is a unique discount clothing store specializing in a large selection of clothes in a wide variety of sizes and styles at low prices.

Sponsors of the Lebanon County women’s expo include: The Pennsylvania Cyber Charter School, Tanger Outlets at Hershey, NASH ICON (95.3), WDAC, WJTL, WNNK (104.1), and WZCY (106.7).

The fourth annual Cumberland County women’s expo will be held from 9 a.m. to 2 p.m. on Nov. 7, 2015, at the Carlisle Expo Center, 100 K St., Carlisle.

Another great lineup of demonstrations and entertainment has been planned for this expo as well. As a sneak peek at the agenda for that day, you’ll see a fashion show highlighting classic and trendy styles by Christopher & Banks | CJ Banks.

Not to be outdone by their colleagues at The Home Depot in Lebanon, The Home Depot in Carlisle will also be putting on a demonstration. If you have stray toys, garden equipment, shoes, or other things around the house that need a “home,” you’ll love this demo – a DIH wooden crate storage ottoman.

Having company this holiday season? We can’t have a gettogether and not serve some kind of sweet treat, right? Pastry Chef Eric Bell, owner of the Carlisle Bakery, will be showing us how easy it is for him to decorate the perfect dessert for your next party. Or if you’re one who likes to make your own homemade goodies, he’ll also be demonstrating decorating techniques that you can use at home.

As a special attraction within the women’s expo, there will be a Travel Fair, sponsored by AAA Central Penn. You know you’ll want to get away this spring, so stop by the fair and learn about some great travel destinations and specials they may have going on to entice you to make the final leap. You’ll thank yourself!

Check back here next month (or visit the website) for more details of the day’s activities.

Sponsors of the Cumberland County women’s expo include: Carlisle Regional Medical Center, Freedom Auto Group, Freysinger Mazda Hyundai, GIANT FOOD STORES, Jackson Siegelbaum Gastroenterology, The Pennsylvania Cyber Charter School, abc27, Red 102.3 FM, NASH ICON (95.3), WIOO Country Gold 1000, WNNK (104.1), and WZCY (106.7).

Our lives are busy and it can be hard finding time for ourselves, much less relaxing with friends and family. As much fun as Thanksgiving, Christmas, and Hanukkah are, I think you’ll agree they can be exhausting. Women’s expos present the perfect “excuse” to get together and relax and rejuvenate … before the hectic holidays begin.

Log on today at www.aGreatWayToSpendMyDay.com for free advance guest registration ($5 at the door) or for more information about participating as a sponsor or exhibitor.

717.285.1350

For guest registration, or more information, go to:

aGreatWayToSpendMyDay.com

Decorate Your Home with Your Own Style in Mind

By REBECCA HANLON

lifestyle

F

rom popular fabric choices to the unveiling of the color of the year, home décor can seem overwhelming. Trying to keep up with the latest changes can be a stretch for your wallet and your memory bank.

But filling your home with stylish trends, which complement the space, doesn’t have to be a challenge. Many people find decorating to be a fun way to experiment, said Erika Ranck Aronson, account executive and design consultant at Interior Furniture Resources near Harrisburg.

Don’t Focus on the Trends The showroom at Interior Furniture Resources focuses on pieces that most people might feel drawn to, Aronson said. While Pantone’s 2015 color of the year is Marsala (red wine), it is being beat out by the popular grays and whites that provide a bright, clean look.

“Believe it or not, we tell our customers to avoid trends,” Aronson said. “Homes should be a reflection of what you like, and sometimes trends don’t always work with someone’s personal style.”

Working in What’s Popular If your home is a true reflection of your personal style, but you still want to incorporate what’s popular, Aronson said mixing—whether it’s “old with new,” “classic with modern,” or “rough with polished”—is a great way to break away from the “matchymatchy” style.

One example is taking a sofa with clean lines and a track arm and adding a funky accent that has a lot of curves and lines. These accents could be in the pillow, lamp, or an item on a coffee table.

A lot of trendy homes now also have monochromatic colors, helping certain pieces pop. A room that’s mostly white can have splashes of yellow in a throw blanket, a vase, or in the wall art, she said.

Cover the Floor One of the biggest decorating mistakes Aronson sees people making is forgetting to cover the floor. Even carpeting can use a rug, she said.

Area rugs add color to the room and soften spaces that have hardwood floors, she said. Rugs also can be used

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over carpet to give the room a center or add texture.

Aronson tries to go for the largest rug possible. This helps to visually expand the space and ground a conversation area, she said. In most cases, she suggests grounding the furniture around the edge of the rug.

“By selecting the proper-size rug, you can create a bigger impact on your space and bring balance between all the items in the room,” she said.

Make the Room Feel Bigger Space can be an issue for many home decorators. Instead of getting frustrated with what seems like a lack of space, Aronson suggests practicing a few decorating tips to make the room feel larger.

Mirrors are the best way to make a room feel up to double in size, she said.

Mirrors help keep the room light and bright, while dark colors absorb the light and make it feel smaller.

She also suggests people clear out the clutter. With too many focal points in the room, it can feel smaller and

more crowded than it is.

“It’s human nature to hold onto things,” Aronson said. “Whenever I know I have company over, I clear out all the unnecessary items to make it feel more open and bright.”

Selecting furniture that’s up on legs rather than hovering on the floor or that has a skirt also allows light underneath the furniture, making the room feel larger.

Don’t Hang Art Too High Most people hang art too high, Aronson said. Next time you go to hang photos of the kids on the wall or mount the latest art fair steal, try to aim lower—about eye level.

For most people, that’s about 56 to 60 inches above the floor if hanging one piece, she said.

Don’t Overspend Redecorating or refreshing a room doesn’t mean breaking the bank to feel like you’ve made an improvement.

As simple as it seems, Aronson said,

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Photo to the right and on the previous pages: Examples of blending patterns and styles to reflect your personality.

also help add something new to the space without having to spend a lot of money.

In her own home, Aronson tries to buy pieces that can be used in different rooms. An end table in the living room, for example, might be used as a plant stand in the hallway or as a nightstand in the bedroom.

Make it Your Own No matter what style or trends you might be attracted to, Aronson suggests sticking to what makes you feel most comfortable. Home is meant to be a place of retreat, relaxation, and comfort, and what we put in our homes will help us feel at ease, she said.

“Don’t be afraid to experiment or ask someone else for advice,” she said. “Decorating is about finding something that works with your home, not finding something you feel you have to force in with your style. It should feel natural. It should feel like an extension of yourself.”

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paint can make a huge difference in brightening a room. She also suggests updating throw pillows. If furniture is in great condition, she said, there is no need to replace it, so adding small touches helps give a space a new look.

Suspended decorations, such as indoor potted plants or pendant lighting hung at different lengths,

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Orthodontics …

Move Over, Kids!

By LESLIE FELDMAN

P

eople of all ages are getting healthier smiles—and happier lives—thanks to orthodontics. A healthy bite produces advantages far beyond the bounds of facial aesthetics.

If one’s teeth are too crowded, spaced too far apart, or otherwise meet in an abnormal way, it makes it harder to bite, chew, and speak. Furthermore, these problems can lead to potential health risks, such as obstructive sleep apnea, later on in life.

Treatment Options Have Come a Long Way Today, getting a perfect smile is much friendlier to patients, thanks in part to the increasing number of orthodontic treatments, as well as the technologies and other advances behind these treatments.

Progress has come in several different areas, from the materials used in traditional braces to the technologies utilized to plot out patients’ treatment plans.

Although some parts of orthodontics may be unpleasant, anyone considering orthodontic treatment to correct a crooked smile can take heart in knowing that these improvements, among others, have made the process as painless and comfortable as possible, not to mention quicker than ever before.

There are several types of braces: Traditional Braces These are by far the most common type of brace throughout the world.

They are popular with young patients because they get to choose the color ties (rubber bands) at each appointment.

Traditional braces are made out of metal and have been around for many decades.

Ceramic Traditional Braces They work very much like the traditional braces but are made out of ceramic material and are more cosmetic. Their use is almost identical to that of traditional metal braces.

Serban Nicolaescu, D.M.D., an orthodontist with Smilebuilderz.

Damon Braces (clear and metal) They belong to a category of braces titled “self-ligating” because they do not require the color ties. The wires just clip in. They are generally more hygienic, and they do particularly well with crowding. In some situations they allow the treatment to progress faster.

Invisalign This is a series of removable trays that work much more like retainers than braces and can be removed to eat and brush one’s teeth. They are great from a cosmetic aspect because they are barely noticeable, and they are more hygienic because they allow the patient easy access to all aspects of his/ her dentition.

However, compliance is extremely

important, and, if not worn adequately, the final result may suffer.

“Ultimately, the teeth do not care what type of appliance moves them,” says Nicolaescu. “If you apply a force to a healthy tooth for a certain period of time, that tooth will move. The rest is all about optimizing the process to achieve specific treatment results and to fit one’s lifestyle.”

The reason traditional braces remain dominant is because they are reliable and do an all-around great job. They are also the most cost effective for the patient. Clear and Damon braces as well as Invisalign are priced higher, although the difference usually doesn’t vary more than roughly10-25 percent, noted Nicolaescu.

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wellness

It’s Never Too Late for Braces Although braces have always been thought of as something for kids, adults are increasingly an important part of most orthodontists’ practices.

This is because orthodontic treatment can contribute to improvements in adults’ lives, both personally and professionally.

So said respondents in a study conducted on behalf of the American Association of Orthodontists (AAO), among individuals who, as adults, had orthodontic treatment. Seventy-five percent of adults surveyed reported improvements in career or personal relationships, which they attributed to their improved smile following treatment.

In a survey by the American Orthodontics Association, the number of adult patients who received orthodontic treatment increased 14 percent from 2010 to 2012, climbing to a record high of more than 1.2 million patients ages 18 and older.

“In addition to speaking, the mouth plays an important part in nonverbal communication as well. Thus, smiling can have a significant effect on how others can perceive us in both social and professional settings,” says Serban Nicolaescu, D.M.D., an orthodontist with Smilebuilderz in Lancaster.

“When analyzing a patient’s smile, I

often get the following reply … ‘I don’t like to smile.’ Being able to boost the confidence of a ‘non-smiler’ through orthodontic treatment is one of the best parts of my job. Patients of all ages have been able to turn a detractor into an asset by correcting their dental alignment.”

Ceramic braces

Traditional braces

of alloys that allow for more comfortable and efficient tooth movement, the imaging is all digital, and the radiation exposure is a fraction of what it was a few decades ago.

Adult Orthodontics Can Be More Complex What sometimes adds complexity to adult treatment is the cumulative effect of previous dental work, periodontal (gum) problems, missing or worn teeth, and even the existence of medical conditions.

Orthodontics may play a vital role in setting up teeth to be properly restored by a patient’s general dentist.

An example is establishing the proper space in order to place an implant to replace a missing tooth. Clear braces

wellness

Consultation Before Treatment is Important Each individual is unique, and the decision of how to treat is usually reached between the patient and the doctor.

“I find that patients occasionally come in with preconceived notions about specific systems,” says Nicolaescu.

“The appliances that we use are tools and nothing more. It is the human factor that makes the biggest difference.

The skill of the doctor and assistants, as well as the patient’s commitment to following our recommendations, will have a much greater impact on treatment than anything else.”

That is not to say that technology hasn’t helped out tremendously. Braces are smaller, the wires come in a variety

Damon System

and Invisalign have created a great opportunity for many adults seeking such improvements without the use of metal braces.

According to Nicolaescu, TMJD (temporomandibular joint disorders) are always tricky, as they can encompass a great range of conditions.

“While orthodontics can, in some cases, improve the function of the TMJ, not every patient stands to benefit from orthodontic treatment, and some cases orthodontic may even be counterproductive,” cautioned Nicolaescu.

“Symptoms of TMJD can sometimes be relieved by therapy, medications, specialized night-guard appliances, and occasionally surgical intervention.

Your orthodontist will be able to assess

Invisalign

if tooth movement alone will improve the TMJD or if the expertise of another specialist may be needed.”

Nicolaescu’s advice to those who ever wondered about orthodontic treatment is to make sure you feel comfortable with the doctor and that the goals of your treatment are clearly established.

“Don’t get distracted by the all the bells and whistles of a practice,” he concludes. “Remember that those are just tools, and it’s how the clinician uses them that really matters. Get a good sense of what will be expected of you during the treatment and then be willing to commit entirely. Orthodontic treatment is a partnership between the doctor and patient. Both teammates must do their part to get that perfect result.”

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Job placement assistance provided to all graduates.

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www.lancasterschoolofcosmetology.com 20

LEADERSHIP GROWTH Join the collective strength of local businesswomen to learn, share DQG GLVFXVV KRZ WR EH VXFFHVVIXO LQÁXHQWLDO OHDGHUV LQ RXU workplaces and community!

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The Lancaster Chamber’s Professional Women’s Forum October 1, 2015

1 to 6 p.m., Eden Resort & Suites

To register, call 717.397.3531 or visit lancasterchamber.com/pwf2015

~ September 2015 | BUSINESSWoman LCCI_PWF_BusinessWoman_2.indd 1

8/6/2015 11:48:31 AM

                                                           

2015

Thursday, November 12, 2015

8:00 AM - 3:00 PM

Pennsylvania Farm Show Complex & Expo Center 2300 North Cameron Street Harrisburg, PA 17110

Free Admission with business card! $5 without

Hosted By:

Deadline for registration:

November 2 nd Title Sponsor

For more information, please call (717) 232-4099 or visit www.HarrisburgRegionalChamber.org/Expo BUSINESSWomanPA.com

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September 2015

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21

Watch

women to

Stacy Cathrall has been named supervisor of volunteer services at the Masonic Village at Elizabethtown. In 2014, she was recognized with the Pennsylvania Therapeutic Recreation Society Outstanding New Professional Award.

Lise Levin recently joined York County Community

Foundation as vice president of community investment. As a member of the foundation’s leadership team, Levin will advance the mission of the Community Foundation through high-impact grant-making programs, strategic community leadership, and improvement initiatives.

Jennifer Denchak Wetzel has returned

to Mette, Evans & Woodside Attorneys at Law after practicing at another firm in Mechanicsburg for the past five years. She is skilled in business-succession planning, real estate, and estate planning, with an agricultural emphasis.

Applause

ACHIEVEMENTS & Alex Chiaruttini, environmental attorney at Stock and Leader, Attorneys at Law, has been named to the Planning Panel for the Pennsylvania Bar Institute’s 2016 Environmental Law Forum. The prestigious panel comprises only eight other environmental attorneys and judges from across the state.

Moxie, a full-service advertising and communications

firm, received a bronze 2015 Summit Creative Award for its creative design by the Summit International Awards (SIA) organization. The Summit Creative Award is an international competition for small and medium-sized advertising agencies worldwide.

Cori Strathmeyer, the director of Healthy Living, YMCA

of York and York County, received the 2015 President’s Council on Fitness, Sports & Nutrition (PCFSN) Community Leadership Award. Strathmeyer has worked to develop and implement healthy living programs within the greater York region for 20 years.

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

While We Were Out ...

Metro Bank

connections

As the sponsor of Harrisburg Senators’ Star Wars Night, Metro Bank chose the Boys & Girls Club of Harrisburg as the recipient of all funds raised through the Senators’ Star Wars jersey auction.

Senators’ General Manager Randy Whitaker presents the Boys & Girls Club of Harrisburg with a check for $2,500, and Metro Bank graciously presented another check for $2,500 to help further their mission.

From left: Metro Man, Brad Garfinkel, Zack Khuri, and Colleen Ensinger, all of Metro Bank; Morton Spector and Rich Long, board members for Boys & Girls Club; a local Boys & Girls Club member; Yvonne Hollins, executive director, Boys & Girls Club of Harrisburg; Randy Whitaker of the Harrisburg Senators; Blake Lynch of the Boys & Girls Club; and “Rascal.”

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~ September 2015 | BUSINESSWoman

SF&Company

SF&Company, CPAs and Business Advisors employees participated in the United Way of York County’s Day of Action by assisting at The Lehman Center, which offers emergency respite care for children, art and child-centered therapy, family advocate services, and parent support groups.

Back row, from left: Tyler Schnetzka; Kimberly Fetrow; Thomas Allen, CPA; Rachael Potts; Charles Price, CPA; and Lynette Larson. Front row, from left: Addy Swartz and Ryelan Swartz, both children of Janelle Swartz, TLC’s Crisis Nursery manager.

Sharing your photos is now easier than ever!

Were you at a company function?

Did your company participate in charity work?

Did a co-worker receive an award?

BusinessWoman would love to share what’s happening while you were out and about!

Upload your picture(s) and descriptions at: businesswomanpa.com/whilewewereout

meet and

Greet

American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Debra Yates, President 717.763.7814 dyates7870@aol.com www.abwacamelot.com Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Jennie Weinhold 717.715.2595 info@LAEN-ABWA.com www.LAEN-ABWA.com Lebanon Valley Chapter 6 p.m.

4th Wednesday of the month Hebron Fire Hall 701 E. Walnut St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Donna Anderson 717.392.8285 donnatroptan@yahoo.com Wheatland – Conestoga Chapter 6 p.m.

1st Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Kimberly Warner, President kwarner@murrayins.com Women @ Work Express Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Diane Brooks diane@virtualbizzassistant.com www.abwalancaster.com

Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Kathy Lacomba klacomba@pa-fsa.org www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month, Sept. – July Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Lynne Baker, President 717.215.2327 info@harrisburgbusinesswomen.org www.harrisburgbusinesswomen.org

Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month, Sept. – May Heritage Hotel 500 Centerville Road, Lancaster Krista Reed, President kreed@gunnmowery.com www.internationalinsuranceprofessionals.org/ group/117 International Association of Administrative Professionals Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East 4751 Lindle Road, Harrisburg Helen E. Wallace, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org

Red Rose Chapter 6:15 p.m.

4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Tamara Coleman tcoleman1123@comcast.net Mechanicsburg Business Women 11:30 a.m.

3rd Wednesday of the month Giant Super Foods Community Room 3301 Trindle Road, Camp Hill Abeer Srouji Allen info@mechanicsburgbusinesswomen.org www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Joan Nissley, President pprshbg@gmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack, President shipswan@yahoo.com www.facebook.com/shipswan Women Inspiring Success Express Network 7:15 – 9 a.m.

2nd Tuesday of the month Knickers Pub at Heritage Hills 2700 Mt. Rose Ave., York Wanda Stiffler 717.891.7808 wls1211@hotmail.com

Women’s Business Center Organization (WBCO) 11:30 a.m.

2nd Tuesday of the month Sept. through April Mary Meisenhelter Debra Goodling-Kime Yorkview Hall Willman Business Center York College of PA 441 Country Club Road, York jsternerwbco@ycp.edu www.wbcoyork.org Women’s Independent Networking Group (WING) Noon 1st and 3rd Wednesday of the month Heritage Hills 2700 Mount Rose Ave.,York Lisa Barshinger 717.747.6393 info@wingofyork.com www.wingofyork.com Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Out Door Country Club 1157 Detwiler Drive, York Lori Detter, President president@wnyork.com www.wnyork.com

Hershey Chapter 5:30pm 2nd Tuesday of the Month Hershey Lodge 325 University Drive, Hershey 717.508.1710 mbair@hersheypa.com www.hershey-iaap.org

BUSINESSWomanPA.com

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September 2015

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connections

Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Comfort Suites 10 S. Hanover St., Carlisle Jofa Kauffman jofa@paonline.com

Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month Refer to the website for the meeting location Cathy Jennings, President 717.713.7255 info@cpafe.org www.cpafe.org

Please, Join Us! (see inside for details)

E October 3, 2015 9 a.m. – 2 p.m.

Lebanon Expo Center 80 Rocherty Road Lebanon

Demonstrations • Exhibitors Health & Wellness • Beauty the da Vinci® Robot • Door Prizes and more!

Special appearance by former White House Chef John Moeller

Fashion Show Holiday Shopping Fun!

For guest registration,or for more information, go to:

aGreatWayToSpendMyDay.com

FREE advance guest registration online! ($5 at the door)

3912 Abel Drive Columbia, PA 17512 businesswomanpa.com

~ career ~ lifestyle ~ wellness

717.285.1350

~ connections