BusinessWoman June 2013

June 2013

Kae Wagner Right On Par

The ‘Grow or Die’ Lie

5

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LETTER FROM THE EDITOR FEEL GUILTY ABOUT DELEGATING? DON’T! How to delegate to maximize your time and empower your employees.

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THE ‘GROW OR DIE’ LIE Some common business-growth beliefs may not be true.

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10 CONSULTING THE EXPERTS TO HELP FILL THE EXECUTIVE GAP

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What to look for in an executive-search firm.

13 LANCASTER COUNTY WOMEN’S EXPO REVIEW A look at some of the day’s highlights.

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14 FIVE EASY STEPS TO A LOW-MAINTENANCE, ECO-FRIENDLY LANDSCAPE A bit of planning and easy strategies.

16 REUSE, RECYCLE, REPURPOSE Transform discarded items and yard-sale finds into useful treasures.

19 LET THE SUNSHINE IN What you need to know about vitamin D deficiency.

22 WOMEN TO WATCH New hires and promotions.

22 ACHIEVEMENTS & APPLAUSE Awards and accomplishments.

23 MEET AND GREET Regional networking events and meetings.

5 COVER STORY Kae Wagner, president of North Star Marketing, knew when she was just a young girl living on a dairy farm that she wanted to be in the creative world of advertising and marketing. From the early days in her career to owning her own business for the past 24 years, she has seen the marketing industry change and has evolved along with it.

Cover photo courtesy of GeorJean Photography, Lancaster.

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Woman BUSINESS

EDITOR’S

S

Note

career

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lifestyle

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wellness

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connections

June 2013 Vol. 10 - No. 6

PRESIDENT AND PUBLISHER DONNA K. ANDERSON

EDITORIAL Vice President and Managing Editor CHRISTIANNE RUPP Editor

ummer is finally here, although it seems that this year we’ve skipped spring! Many of you will be contending with children out of school and home for the summer, rearranging work schedules to cheer them on at sporting activities, and attending graduation celebrations for friends and family.

Add that to what you’re already managing and it can lead to a sense of feeling overwhelmed. What can you do?

Take some time for yourself … perhaps a vacation (even if it’s just for a few days or a weekend) or just a day at a local golf course. Don’t know how to golf? Ask at the pro shop about personal instruction.

Kae Wager, our cover story, loves to golf.

Find out how Wagner got to where she is today in business and what one fun goal she and her husband have set for themselves in their personal lives.

You should also learn how to delegate at home and at work to reduce stress. Many of us feel guilty if we hand off projects to others. You’ve surrounded yourself with capable associates; don’t be afraid of utilizing their talents and expertise.

This issue of BusinessWoman includes a couple of ecofriendly articles that I think you’ll find interesting. One article explains a few simple ways to repurpose common

household items and the other article talks about creating low-maintenance, environmentally conscious landscapes.

They’re down-to-earth ideas that you may want to try yourself!

I’m sure you’re aware of the dangers of too much sun, but did you know that just 15 minutes in the sun could provide enough exposure to protect against a multitude of health problems? Find out what a deficiency in vitamin D could result in … and then find a book, even a Nook, and get outside.

A big thank-you to all who participated in or attended the Lancaster County women’s expo. It was a wonderful day with many happy exhibitors and guests alike. Please see page 13 for a brief review. I hope you’ll plan now to attend one of our fall events. We’d love to see you! Go to aGreatWayToSpendMyDay.com for more information.

“

It’s incredible how nature sets females up to take

Contributing Writers CLAIRE YEZBAK FADDEN ED HESS LYNDA HUDZICK STEPHANIE KALINA-METZGER MELINDA MYERS CYNTHIA WAKEMAN Editorial Intern

ART DEPARTMENT Production Artist

”

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PRINT/ONLINE SALES Account Executives KARLA BACK ANGIE MCCOMSEY JACOBY VALERIE KISSINGER DOUG KLINE RANEE SHAUB MILLER SUE RUGH

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Right on Par

CAREER

Story

COVER

By LYNDA HUDZICK

H

Kae Wagner, president of North Star Marketing

ow do you keep yourself amused when you’re behind the wheel of a tractor? Perhaps you make up stories and poems to amuse yourself. Well, Kae Wagner remembers doing just this as a young girl, the eighth of 10 children raised on a dairy farm on the eastern shore of Maryland.

“I guess that’s when my creativity flourished,” she recalls. “I was in 4-H and wrote a radio script that won me a state 4-H award and ever since, I’ve gotten a lot of rewards from creative endeavors.”

Today, as president of North Star Marketing, Wagner has ample opportunities to use that creative ability.

“I started my career in television [and became] producer of PM Magazine, and then went to work for an ad agency,” she said. “After a few years with that agency, I started North Star Marketing.”

In the 24 years since she opened for business, Wagner has recognized the dramatic changes in the marketing industry, and so, “we’ve had to reinvent ourselves many times,” she said. “Our work currently is almost all digital marketing, which includes website design and development, digital marketing campaigns, Google ADwords campaigns, HTML campaigns, banner ad campaigns, etc.”

Her company creates a lot of original content for their clients who, she explained, “have a content marketing strategy in place. Our social media work involves strategizing and executing on Facebook, Twitter, Pinterest, YouTube, and others.”

There are three components, Wagner said, to making her workday a good one.

“First, spending time with clients; second, spending time on creative work; and third, spending time on selling or new business development.”

Of course, on the flip side, there are days when she has to spend valuable time tracking down receivables, doing healthcare paperwork, or troubleshooting a server issue and “that’s not a good day,” she admits.

“Overall, though, most of my days are good. I have always thought that being in business has a lot more to do with people and relationships than widgets and commerce. I love business for that aspect, but I also love the business of business because I love strategy.”

This successful businesswoman has published two books, won top creative awards, and landed a national food client, winning ahead of 16 other top agencies.

But she’s also had some “stellar” days, as she called them, in her personal life that include witnessing her son’s induction into the Air Force, working with her very creative daughter, and “marrying Dwight, the love of my life on 5/5/05 at 5:55 and having him as a wonderful husband, best friend, and best golfing buddy ever. When I married Dwight, I also became a stepmom and Nana Kae to three great families who have added to the depth and breadth of richness in my life.”

Obviously, one-on-one relationships are important to her, be it family, friends, or clients, and she

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CAREER

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enjoys working with people but also admits that “because my work is very intense, I also need solitude, so I have to build both aspects into my day. If I have a crazy workday, I make sure I have quiet time in the evening.”

And even when it gets a little overwhelming, the time spent with clients is still of utmost importance to her.

“Out of everything I do, I would say client interaction is the most energizing for me,” Wagner said. “I love collaborating on new strategies and ideas and then seeing them come to life and providing revenue, profit, and jobs for people …”

Another rewarding part of her work has been her public speaking career in which she is able to share her love of marketing, branding, and teaching businesspeople how to market better.

“It’s also important to me to be a productive part of the community and to serve when it’s appropriate,” Wagner said.

In particular, her church and her Rotary club hold a special place in her heart, and she feels that both have given her much more than she’s given to them.

“I would love to be move involved when I am able.”

Success in the marketing industry has certainly been an outcome of Wagner’s hard work and dedication, but are there times when she feels being a woman has helped, or hindered, that success?

“I can probably count the times when I knew I lost the account because I was female and equally won accounts because I was female,” she said. “Some of my consulting work has happened specifically because the client wanted a female marketer’s point of view.”

In sharing her secrets to success, Wagner would encourage professional young women to be “willing to work really hard,” she said.

“Not long hours, but smart hours. Be willing to do whatever it takes to get the job done, stay out of the fray of corporate politics, and be willing to move on if your work is not appreciated or if you are working in a culture that is counter to your values and integrity. Don’t forget what you want in life and be true to that.”

“

I have always thought that being in business has a lot more to do with people and

relationships than widgets and commerce.

”

She also shares two pieces of unconventional advice that have proven very valuable in her experience … learn to play golf and learn to tell a joke!

“Doing both of these will make you memorable and attract opportunities to you,” Wagner said.

“I got into golf after many years of being a non-golfing snob, thinking that business was not actually done on the golf course and that it was just an excuse for guys to get out of the office and let the women do the work … sorry, I was wrong!”

Wagner and her husband, who own Tanglewood Golf Course, are both avid golfers.

“Golf is an amazing business tool and an amazing social scene that has given me so much richness to my life,” she said. “I started playing before Dwight and I met, and we have this golf thing in common because we both love it. Our goal is to play the top 100 public golf courses (that’s our bucket list), and Pebble Beach was No. 1 on that list. We played it on our honeymoon. So far, I think we have played about 20 of the top 100.”

Which just goes to prove that not only has Kae Wagner set goals for herself and her business over the years, and met and surpassed them, but she and her husband happily look forward to their personal goals too.

And those just might be even more fun to achieve.

CAREER

Feel Guilty about Delegating? Don’t!

By CYNTHIA “CY� WAKEMAN

D

elegation doesn’t mean simply pawning your work off on other people who are already as busy as you are. Rather, it’s a vital aspect of leadership. And remember, you’re not the only person capable of doing the task if you’ve surrounded yourself with smart people.

Here’s how to delegate to maximize your time and empower your employees: Think ROI (return on investment).

Manage your time and resources— and those of your organization—by asking yourself, “Is this truly the best use of my time and talent, or is there a less expensive way to get this task completed?�

Delegate anything that you would not pay yourself your own salary and benefits to accomplish. Vice presidents making their own copies in order to appear an equal member of the team is a gross misuse of resources.

Think development.

Have a development plan in place for each of your direct reports, and delegate with an eye toward their growth potential. Ask yourself which person could learn and benefit most from the assignment.

Use delegation as a gift—a wonderful opportunity for your people to develop new skill sets and confidence.

Think strengths.

Honestly ask yourself if you are truly the best person to perform the work or if there is someone stronger in

Hold on to summer.

that area who could do it better. Tap into the strengths of others and swap work for what plays into your strengths.

Think outside of your staff.

Is this work you can delegate to your customers? Can they provide the information needed? Is this work you can delegate to other departments or project teams? Often work can be delegated outside your team with great success.

Avoid setting up others to fail.

Delegate as quickly as you can so the individual has the greatest amount of time to complete the task. Too often we wait until the last minute to ask others for help, leaving them at a disadvantage.

Avoid dumping.

Connect delegation to employees’ individual development plans so they see a personal benefit in tackling the work. Otherwise, they only see the benefit of your getting it off your own plate.

other things d o n e .

Resist the urge to meddle; it is no longer your work.

Avoid confusion and frustration.

Inform others that you have not only delegated the task to another, but have also delegated the authority to them as well. Refrain from stepping in to accept information or hosting a dialog on their behalf. • Cy Wakeman is a significant thought leader and expert blogger with groundbreaking ideas featured on Fastcompany.com and Forbes.com. Her first book, Reality-Based Leadership, radically changed the way people lead, and her newest book is Reality-Based Rules of the Workplace. www.realitybasedleadership.com

Avoid delegating unprocessed work.

Prior to delegating, ask yourself if the work can be eliminated or automated. Ask yourself, “What is required exactly?� Then you can be very clear on what the next action truly is prior to passing it on—and you can communicate that well to someone else.

Avoid micromanaging.

Clearly define expectations, set up predefined progress checkpoints, and use the time you freed up to get

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The ‘Grow or Die’ Lie CAREER

By ED HESS

A

ll growth is good. Bigger is better. All businesses must either “grow or die.”

If you’re a small-business owner, you might have been nodding along as you read those business mantras, agreeing wholeheartedly with each one.

After all, it’s what you’ve always been taught. And, in fact, these popular business axioms are routinely lauded on Wall Street, at business schools, and by some of the most well-respected business consultants of the day. Few question their validity.

Those common growth beliefs are just not true. They are actually contrary to business reality in many cases.

The best way to illustrate the downside of growth is by looking at well-known, public companies.

You may remember a few years ago when Starbucks aggressively opened new store locations and made several operational changes that diluted its customer value proposition, diluted its high employee-engagement culture, violated its real estate site-selection controls, and weakened its high valueadded “experience” business model.

Another example is Toyota. Their quality issues lead to multiple recalls that resulted from too much growth too quickly.

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I believe in the “gas pedal” approach to managing processes. Let up on the growth gas pedal as needed to give your people, processes, and controls time to catch up.

Instead of “grow or die,” be motivated by this motto: “Improve or die.” Every business must continually improve its customer value proposition better than its competition in order to stay viable. That’s where real success lies.

Growth is evolutionary.

Sometimes tough decisions are required if you’re going to keep up.

Growth requires the evolution of the entrepreneur and the management team and more sophisticated processes and controls. Often, if not always, the business model and customer-value proposition evolve, too.

Furthermore, this evolution is continuous, and anticipating and responding to it can require making some fairly dramatic—and difficult— changes.

One surprising finding of my research was that companies frequently had to upgrade their management teams as they grew. Often managers who operated effectively at one revenue level of the business were unable to manage effectively at a much

~ June 2013 | BUSINESSWoman

higher revenue level. The jobs simply outgrew their skills.

The need to upgrade managers to fit the expanding job demands was gut wrenching for many entrepreneurs because the now-ineffective manager had often had a successful history with the business but was now in over his or her head.

Growth requires continuous learning and constant improvement.

The entrepreneur and employees must be constantly open to learning and adapting and improving in an incremental, iterative, and experimental manner. No matter how big you get or want to get, continuous improvement is required.

I found that one factor in all highgrowth companies they all share is a “be better” DNA. Their “be better” focus was the underpinning of every growth initiative, whether it was top line, bottom line, or developing new concepts.

Continuous improvement is the DNA of growth. Improving your product or service, how you deliver it to your customers, and every customer touchpoint is necessary to stay in business and to grow your business.

The good news is that continuous improvements lead to more loyal

customers, who can be your best advertising.

Growth requires disciplined focus and prioritization. The entrepreneur must strategically focus the business on a compelling, differentiating customer-value proposition and achieving daily operational excellence and consistency.

Every entrepreneur has limited resources and time. To be successful, businesses must prioritize their focus.

This is critical because any growing business has resource constraints: limited people, time, and capital. So it is critical that the entrepreneur spend his or her time on the most important areas that can drive success.

These priorities, however, may vary with the type of business or the phase of growth.

To set priorities, entrepreneurs must have concrete and useful data about their business, communicate the priorities to their personnel, and implement processes to ensure that these priorities are carried out.

One entrepreneur I interviewed prioritized his focus simply as customers, quality, and cash flow. He stated that if an issue did not impact directly and materially one of those three areas, it could wait.

“”

Every business must continually improve its customer-value proposition better than its competition in order to stay viable.

That’s where real success lies.

These include rules or controls for mitigating financial and quality risks.

Most processes are designed to instruct an employee how to do something or what not to do.

The second type has a goal of producing reliable, timely data or feedback that will reveal variances or mistakes. These data-collecting processes are designed to get the key data in the hands of the entrepreneur quickly as the business grows.

Growth creates business risks that must be managed. Growth stresses people, processes, quality controls, and financial controls. Growth can dilute a business’s culture and customer-value proposition and put the business in a different competitive

space. Understanding these risks is critical to managing the pace of growth and preventing growth from overwhelming the business.

To get a better handle on growth risks, consider how your strategic space will change as you get bigger.

You will probably enter a new competitive space, facing bigger and better competitors than you did previously. Those new competitors may be better capitalized than you and be able to engage in price competition, driving down your margins.

The good news is that you can minimize this and other big risks by planning for growth, pacing growth, and prioritizing what controls and processes you need to put in place prior to taking on much growth. I call

it “what can go wrong” thinking, and entrepreneurs can’t indulge in too much of it.

I am not anti-growth. Growth can be good and growth can be bad—it depends. Aggressive, untimely, or poorly managed growth can hurt a business and even destroy value. And, in some cases, too much growth can lead to business failure.

Don’t make growth for growth’s sake your business’s goal. Understand that growth, if not properly managed, can undermine the fundamental strengths of a business.

Respect growth. Carefully consider the timing and whether you have the right people, processes, and controls in place to manage the growth. When you approach growth carefully, you can take your business to greater and greater heights.

• Ed Hess is author of Grow to Greatness: Smart Growth for Entrepreneurial Businesses (named a Top 25 business book for business owners by Inc. magazine) as well as 10 other books and numerous cases and articles. He is professor of business administration and Batten Executive-inResidence at the Darden Graduate School of Business. www.darden.virginia.edu

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CAREER

Growth is process intensive.

Growth requires implementing processes, which include controls.

Processes are like recipes for baking a cake. They are the step-by-step instructions for how to do a task.

Processes are necessary to hire employees and train them, to minimize mistakes and institutionalize quality standards, and to deliver products and services on time, 99 percent defect-free. Controls are necessary to set boundaries on allowable behavior and also alert management to deviations from processes.

Processes are the “how” part of doing business. As businesses grow, the entrepreneur loses the ability to be hands-on with all aspects of the business. There is simply too much to do. So, the challenge is for the entrepreneur to increase the probability that others will do the tasks as he or she would like them done. To accomplish this goal, the entrepreneur implements processes.

There are two basic types of processes. The first type includes directions, recipes, instructions, and standards for how to do specific tasks.

CAREER

Consulting the Experts to Help Fill the Executive Gap

By STEPHANIE KALINA-METZGER

S

o you want to hire an executive and you know what skills are needed, but you are unsure of how to proceed. Your company’s track record in selecting the perfect candidate is less than stellar. After conducting meetings with top staff to decide what leadership skills are needed to fill the position, you’ve interviewed dozens of candidates and settled on one who seemed to be the perfect fit, only to have that perfect fit fizzle.

You are now in search of a candidate who is not only intellectually prepared to handle the position, but emotionally prepared as well. You want an employee who is interested in a long-term relationship and who will learn and grow with the company.

In order to achieve this goal, you may consider enlisting the help of individuals skilled in “best practices” when it comes to the art of pairing employees with organizations.

Successful executive-search firms make it their business to seek out top-

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shelf talent specifically suited to not only the job description, but to the company culture, too.

Establishing a Relationship When you hire an executive-search firm, one of the first orders of business will be to meet with a representative to provide the firm with valuable information to aid them in their search.

Shelly Wendeln, co-owner at The Carlisle Group in Carlisle, stresses the importance of understanding and trust for a successful relationship between a company and a search firm.

~ June 2013 | BUSINESSWoman

“We want to work with companies who view our search firm as an extension of their human resources department, where our relationship is more of a partnership, rather than being merely transactional. We prefer to establish a trust factor,” she said.

Conducting a Needs Assessment After the initial meeting, executivesearch firms may perform a comprehensive needs analysis. It is important to take a lot of time to understand an organization in order to select the right person to fill their needs.

“The best way to get a feel for the

“”

Successful executive-search firms make it their business to seek out top-shelf talent specifically suited to not only the job description, but to the company culture, too.

organization is to ask a lot of questions,” said Wendeln. “We use questions that have been developed over the course of 60 years to best make that determination,” she said.

Matching Skills to Needs Most search firms will have access to a comprehensive database of talent, which enables them to home in quickly on a treasure trove of top-shelf candidates, saving companies time spent on advertising for the position, poring over resumes, and selecting and interviewing candidates.

Some executive-search firms have worldwide offices and networks, which open up the enormous opportunity to share information with offices.

Testing Candidates Often the executive-search firm will employ the use of time-tested assessments to determine if the candidate is a good fit for the position.

“We give candidates a proprietary, behavioral-based assessment to evaluate their behavioral DNA. Then, if they do well on that, we proceed with

Presenting the Candidates “The organization ultimately picks the person,� said Wendeln, saying that they will select the people whose skills best match the job and culture of the company and then present them to the hiring authority. “Before they agree to interview them, they are given a write-up on each candidate, so they have an idea on who they are and if they even do want to proceed with an interview,� she said.

Assisting with Newly Created Positions For newly created positions, an executive search firm can assess needs, prepare job descriptions, and even make a salary recommendation. A good agency will do market research to determine who earns what in specific geographical areas and then make a salary recommendation based on research.

Hiring an Interim Executive If your company doesn’t want to take the plunge and hire a permanent executive, search firms can aid in finding a short-term solution. “We are seeing more of a need for an interim executive,� said Wendeln. “It’s a win-win for the firm, as well as the candidate. An employee might be out on family/medical leave and [executive-search firms] can assist in finding someone with a skill set to fill that void during a particular timeframe, and for the candidate, it helps build their resume,� she said.

Using Best Practices to Keep Up with the Times From using an extensive network to conduct database searches on candidates, to getting the word out on the appropriate job boards, to screening, vetting, testing, interviewing, selecting, and finding the best employee for your business, the executivesearch firm is not just a time saver—it just might be invaluable in your quest for the best.

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CAREER

emotional quotient testing, which is useful in ultimately determining success,� said Wendeln.

Executive firms will not only interview and test the candidates, but also do background checks on potential employees.

It is the agency’s job to take this timeconsuming hassle from the organization and narrow the selection down to three to four individuals to introduce to the organization.

Our commitment to quality in sales, service, training and support result in a high level of customer satisfaction and a successful track record with some of the finest businesses in the area.

What Makes Us Different?

We Evaluate Your Needs We Guide You Through the Process We Bring You The Best Technologies We Protect Your Investment We Have Responsive Local Support

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Please, Join Us!

First Annual

E October 5, 2013 9 a.m. – 3 p.m.

Lebanon Expo Center 80 Rocherty Road Lebanon

The first annual Lebanon County women’s expo and the second annual Cumberland County women’s expo will be held this fall. Women of all ages have enjoyed these fun-filled events that include fashion shows, demonstrations, free spa treatments, great door prizes, and loads of fun.

Sponsorship and exhibitor applications now being accepted.

You are invited to be one of the sponsors or exhibitors that offer information about:

Beauty • Home Health & Wellness Fashion • Finance Nutrition • Technology

Second Annual

and more!

Cumberland County

omen’s Expo Event partner

November 9, 2013 9 a.m. – 3 p.m.

Carlisle Expo Center 100 K Street Carlisle

To reserve space or for more information, go to:

a G r e a t Wa yTo S p e n d M y D a y. c o m FREE advance guest registration online! ($5 at the door)

717.285.1350

Women of All Ages Enjoyed the Day

By CHRISTIANNE RUPP OLP Events, producer of BusinessWoman magazine and host of the Lancaster County women’s expo, extends a warm thank-you to all of the exhibitors and guests who attended the women’s expo, recently held at Spooky Nook Sports in Manheim.

At 8:30 a.m., women were already gathering to enter the exhibit floor and by 9 a.m., I am comfortable in saying that we had a throng of excited and energized women ready to chat with exhibitors, catch a fashion show or two, watch a demonstration, or squeeze in a free massage!

The day was filled with activities for our guests. Dutch Apple Dinner Theatre artistes performed scenes from CATS and their audience loved it! Clemintines and Brighton Collectibles each put on a fashion show, displaying trendy women’s wear for the season.

Michelle C. Wohlfarth with Healthy Living Kitchen demonstrated how to make a delicious salad using healthy fruits and vegetables.

GeorJean Photography’s Foto Booth was a huge success and provided lots of laughs and giggles.

Bob Carey finally disclosed what The Ladies Tree is—a Paulownia tomentosa—and handwriting expert Mitzi Jones filled the crowd in on what the strokes of your pen really mean.

For women who love to cook, Casey Allyn signed complimentary copies of her latest book, A Taste of Pennsylvania, while Maria V. Snyder, an international novelist, met, chatted with, and signed books for fans And what would a women’s event be without mini massages? Various exhibitors offered their services and I can tell you, many, many women took advantage of it. There was even a winery offering tasting samples to those of legal age.

Lancaster General Health, the presenting sponsor of the women’s expo, had a tremendous turnout for their seminars and Internet café. We thank them and all of our other sponsors for their support and for working with us to bring this event to the community.

Mark your calendars now, ladies, for the two fall women’s expos: the Lebanon County women’s expo, Oct. 5, 9 a.m. to 3 p.m., at the Lebanon Expo Center, and the Cumberland County women’s expo, Nov. 9, 9 a.m. to 3 p.m., at the Carlisle Expo Center. You don’t want to miss them!

u! o y nk a h T to our generous sponsors for making Lancaster County

omen’s Expo such a great success!

• Church Events • Concerts • Sale Days • Car Shows • Grand Openings

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5

Easy Steps to a Low-Maintenance, Eco-Friendly Landscape

By MELINDA MYERS

LIFESTYLE

I

t’s possible to create a beautiful landscape and be kind to the environment even with a busy schedule and while staying within budget.

All it takes is a bit of planning and these five strategies to create a low-maintenance, ecofriendly landscape this season.

1. Be Waterwise Save money on the water bill, time spent watering, and this precious resource: water. Start by growing drought-tolerant plants suited to your growing environment.

Once established, they will only need watering during extended dry spells.

Mulch beds with shredded leaves, evergreen needles, woodchips, or other organic matter to conserve moisture, reduce weeds, and improve the soil as they decompose.

Fertilize with a low-nitrogen fertilizer, like Milorganite, which promotes a slow, steady growth instead of excessive greenery that requires more water. Plus, it won’t burn, even during drought. Put rainwater to work all

2. Recycle Yard Waste in the Landscape Minimize the amount of yard waste produced, reuse what can be in other areas of the landscape, and recycle the rest as compost. These are just a few strategies that will save time bagging, hauling, and disposing of yard debris.

And better yet, implementing this strategy will save money and time spent buying and transporting soil amendments, since it will be created right in the backyard.

Start by leaving grass clippings on the lawn. The short clippings break down quickly, adding organic matter, nutrients, and moisture to the soil.

Grow trees suited to the growing conditions and available space. That means less pruning and fewer trimmings that will need to be managed.

season long by using rain barrels to capture rainwater off your roof or directly from the sky.

“”

Incorporating these changes into gardening routines will soon help save time and money while being kind to the environment.

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3. Make Compost at Home Recycle yard waste into compost. Put plant waste into a heap and let it rot.

Yes, it really is that simple.

The more effort put into the process, the quicker the results.

Do not add insectinfested or diseased plant material, perennial weeds like quack grass, annual weeds gone to seed, or invasive plants. Most compost piles are not hot enough to kill these pests.

And do not add meat, dairy, or bones that can attract rodents.

4. Manage Pests in Harmony with Nature A healthy plant is the best defense against insects and disease. Select the most pest-resistant plants suited to the

growing conditions and provide proper care.

Check plants regularly throughout the growing season. It is easier to control a few insects than the hundreds that can develop in a week or two.

And when problems arise, look for the most eco-friendly control. Start by removing small infestations by hand.

Consider traps, barriers, and natural products if further control is needed.

And, as always, be sure to read and follow label directions carefully.

5. Energy-Wise Landscape Design Use landscape plantings to keep homes warmer in the winter and

cooler in the summer. Homes will have a more comfortable temperature throughout the seasons and energy costs will be reduced.

Plant trees on the east and west sides of a house to shade windows in the summer and let the sunshine in to warm it up through the south-facing

windows in winter.

Shade air conditioners so they run more efficiently and be sure to collect and use any water they produce for container gardens.

Incorporate these changes into gardening routines and habits over time. Soon these and many more

strategies that help save time and money while being kind to the environment will seem to occur automatically.

• Melinda Myers has a master’s degree in horticulture and is a certified arborist with

more than 30 years’ experience. She has written more than 20 gardening books, including Can’t Miss Small Space Gardening, and is a columnist and contributing editor for several publications. Myers also hosts the nationally syndicated Melinda’s Garden Moment. www.melindamyers.com

LIFESTYLE

oman online is pleased to introduce eXPERT eXCHANGE!

BUSINESSW

Experts from a variety of fields will share their tips and strategies for success.

Visit BusinessWomanPA.com/expertexchange.

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Reuse, Recycle, Repurpose Transform discarded furniture and yard-sale finds into new, useful treasures

By CLAIRE YEZBAK FADDEN

LIFESTYLE

I

’m always on the lookout for new ways to use old things. I love finding a second life for still-serviceable items.

And I’m not alone. Women are conscious of how much we put in the trash bins each week. We want to think green and minimize waste. So it’s a victory when we find ways to reuse, recycle, and repurpose.

Thinking green also offers financial benefits. When you restructure an old dresser or find a new use for wine corks, you save on something you might have bought. Here are some of my favorite projects that breathe new life into items I would have thrown out, donated, or offered for pennies at our cul-de-sac’s annual yard sale.

And the best part: You don’t have to be a design maven to pull off any of these re-dos.

The Great Outdoors Patio Privacy Partition – Sitting at our patio table treated us to a panoramic view of our trash bins. I didn’t like that, but I also didn’t want to spend hundreds of dollars purchasing an outdoor patio screen. I tried blocking off the area with plants,

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but you could still see the trash bins.

Luckily, I noticed my neighbor leaving a large bookshelf wall out on trash day. She gave it to me and, after a few coats of outdoor house paint, it became the perfect divider to hide unsightly garbage cans. I attached plastic lattice to entice my morning glories to climb, and it provides hidden storage for gardening equipment and other items.

Summer Entertaining – “As summer comes and entertaining moves outdoors, you don’t have to go out and buy all-new tableware, centerpiece, or serving containers,” says Emmy-winning host, lifestyle expert, and bestselling author Christopher Lowell. “You might already have what you need in the laundry room, garage, or basement.”

Lowell suggests using galvanized tin buckets collecting dust in the garage or down in the basement to create a great backyard barbecue buffet.

“Clean them out and then invert one on top of the other, varying their heights for interest. Line with brightly colored dishtowels or greens and fill with easy, premade takeout like fried chicken, pasta salads, coleslaw, etc. in their containers. When the event is over, everything goes back in utility storage,” he says.

“Those glass containers you have filled with food on the kitchen counter can be recycled for summer too,” adds Lowell. “Empty them and refill with seashells and sand; then arrange them in a cluster. They’ll give that instant

~ June 2013 | BUSINESSWoman

beach feel to any room or surface they’re placed.”

For more ideas from Christopher Lowell’s The Hassle-Free Host, visit www.christopherlowell.com.

Chair Planter – You can easily turn an old wooden, lawn, or wicker chair into a beautiful display for climbing ivy, vines, and seasonal flowers.

Simply remove the seating and replace it with chicken wire, dried moss, and some burlap to contain the soil.

An even easier option is to cut a hole into the seat and insert a pot. If you don’t want to go to that much work, you can place an existing planter on the seat and achieve the same effect.

Pinterest, the online bulletin-board site, offers more than 70 variations of chair planters. Visit http://pinterest.com/shysue/chairplanters for more ideas and photos.

Easy Indoor Ideas Wine Cork Bulletin Board – If you’re not a wine drinker, invite your friends and family who are to contribute their extra corks for this

handy, practical project.

Decide what size bulletin board you want. (Collect about forty corks for a 10-inch by 14-inch board.) In whatever pattern you choose, glue corks to a piece of core board, cardboard, plywood, or even a discarded photo frame. Attach to the wall with nails and start pinning.

Or, another great use for wine corks is to make your own trivets that can be used for hot dishes or as moisture absorbers under plants. Of course, you can only use real-cork wine corks, as the newer plastic wine corks will melt if using as a hot pad. Great way to display the wines you love!

Cord Control – Are your cellphone cords getting the better of you?

Grab some wine corks, a mini-pipe clamp, and an extra-large serving fork, and combine them to produce an attractive electronic cord organizer.

In his crafty book Upcycling: Create Beautiful Things with the Stuff You Already Have, Danny Seo shares way to take recycling to a new level with unique and eco-friendly ideas like this one. The book is filled with 100 of Seo’s favorite upcycling projects for decorating, entertaining, and giving.

There are fun and easy-to-do ideas for kids and ideas to incorporate leaves, shells, and other elements from the great outdoors, too.

Home Decorating Vintage Meets Modern – Sometimes the perfect item ripe for repurposing isn’t hanging around the house. You have to find it. That’s what interior designer Adrienne Faulkner did with three sets of Asian doors she spotted in a warehouse.

Faulkner, CEO of the interior and architectural design firm Faulkner Design Group, refashioned the vintage doors into a modern presentation to create a unique entrance to her master bathroom.

To restore the old doors, Faulkner needed 11 hand-sandings, four coatings of stain, and then a final coat of varnish for the doors.

“To refurbish older items and bring

LIFESTYLE

out their intrinsic beauty, you must invest a considerable amount of time, patience, and elbow grease,” said Faulkner. “I worked on the project on the weekends, and altogether it took about two months to complete the finished look.”

To differentiate the doors leading into her baby’s room, Faulkner applied plaid fabric with trim on the window.

Room to Play – Convert an old coffee table to a play center for the kids.

Purchase a chalk board, a dry-erase board, or larger sheets of Lego building plates and secure them to the top of an old coffee table. Chalkboard paint works too and comes in any color. Paint the surface, including the legs, for an allover approved drawing site.

Convert an old card table for the same purpose. When it’s not in use, it can be easily stored away or relocated outside for summer fun.

Wine Station – Always wanted a freestanding wine rack, but never had the time or money to find the perfect one? You can use an old bookcase (one that’s as deep as the length of a wine bottle) to create your own.

Remove the first shelf and attach under-cabinet wine glass tracks to the underside of the top. Position the next shelf so you have room to insert a standalone bottle rack to store your wine. The bottom shelf can be used for other liquor or to add a small wicker basket to corral your wine opener, an aerator, wine charms, stoppers, or any other small items.

• Claire Yezbak Fadden has important reminders and favorite photos pinned to her handy wine-cork bulletin board. Follow her on Twitter @claireflaire.

BusinessWomanPA.com

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Now Women Have a Choice

Women’s Digestive Health Center LIFESTYLE

Introducing a facility designed exclusively for women, and staffed completely by women.

Dr. Sadiya Cheshty of RGAL is board certified in Gastroenterology and Internal Medicine and specializes in women’s digestive health.

For more information about the Women’s Digestive Health Center visit www.RGAL.com.

To schedule an appointment with Dr. Cheshty call 717.544.3406.

Dr. Sadiya Cheshty Medical Director

Women’s Digestive Health Center 694 Good Drive Suite 23 Lancaster, PA 17601 (Adjacent to Women & Babies Hospital)

www.RGAL.com 18

~ June 2013 | BUSINESSWoman

Let the Sunshine In What you need to know about vitamin D deficiency

By CLAIRE YEZBAK FADDEN

M

more vitamin D, as it can become trapped in fatty tissue and not get circulated throughout the body as well.”

Health Risks Because the “sunshine” vitamin helps the body use calcium from food, it is necessary for strong bones. For centuries, vitamin D deficiency was associated with rickets, a disease in which the bone tissue doesn’t properly mineralize, leading to soft bones and skeletal deformities.

But increasingly, research is revealing the importance of vitamin D in protecting against a host of health problems.

Symptoms of bone pain and muscle weakness can signal a deficiency. Often, however, the symptoms may go unnoticed. According to the National Institutes of Health, the health risks posed by too little vitamin D can include “increased risk of death from cardiovascular disease, cognitive impairment in older adults, severe asthma in children, and cancer.”

Low levels of vitamin D may be linked to depression, according to University of Texas Southwestern Medical Center psychiatrists working with the Cooper Center Longitudinal Study.

Testing According to the National Institutes of Health, the 25-hydroxy vitamin D blood test is the most accurate way to measure how much vitamin D is in your body. A level of 20 nanograms/milliliter to 50 ng/mL is considered adequate for healthy people. A level less than 12 ng/mL indicates vitamin D deficiency.

WELLNESS

arie grabs a novel and heads to her backyard.

“I’ll be on the deck, reading,” she calls to her husband. “Doctor’s orders.”

After a battery of tests to understand why she was always tired, Marie’s doctor discovered a vitamin D deficiency. Along with some nutritional adjustments, her doctor prescribed 15 minutes of sitting in the sunshine each day as part of her treatment.

Concerns about contracting skin cancer can force many of us to ply our bodies with sunblock or avoid the sun altogether, thus depriving ourselves of the benefits of vitamin D. Along with other dietary considerations like milk allergies, or following a strict vegetarian meal plan, individuals may unintentionally contribute to vitamin D deficiency.

“You get vitamin D either through your diet or from sun exposure,” says Lona Sandon, a registered dietitian at UT Southwestern Medical Center. “People who live in areas with less sun, those who don’t get outside much, and those with dark skin may not get adequate vitamin D from the sun.”

Sandon says elderly and overweight people are also at a higher risk.

“Older adults are less efficient at making vitamin D,” she adds, “and those with a BMI greater than 30 may need

You’re at higher risk if …

• You follow a strict vegetarian diet.

• Your exposure to sunlight is limited.

• You have dark skin.

• Your kidneys cannot convert vitamin D to its active form.

• Your digestive tract cannot adequately absorb vitamin D. • You are obese.

Courtesy of www.nih.gov

How much vitamin D do I need?

Birth to 12 months: ........................................400 IU Children 1–13 years:........................................600 IU Teens 14–18 years:............................................600 IU Adults 19–70 years: ..........................................600 IU Adults 71 years and older: ..............................800 IU Pregnant and breastfeeding women: ............600 IU To download a vitamin D fact sheet, visit the National Institutes of Health’s Office of Dietary Supplements at www.ods.od.nih.gov/factsheets/VitaminD-QuickFacts.

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(cont’d from page 19) “Our findings suggest that screening for vitamin D levels in depressed patients—and perhaps screening for depression in people with low vitamin D levels—might be useful,” said Dr. E. Sherwood Brown, professor of psychiatry and senior author of the study, “but we don’t have enough information yet to recommend going out and taking supplements.”

More research is also needed to determine if vitamin D could play a role in the prevention and treatment of other conditions, including type 1 and type 2 diabetes, hypertension, glucose intolerance, and multiple sclerosis.

Treatment It’s commonly believed that your skin produces all the vitamin D your body needs with 15 minutes of daily sun exposure.

“For those who are at high risk of skin cancer or are concerned about overexposure, however, dietary vitamin D offers a solution,” says Dr. Jo Ann Carson.

“Foods rich in vitamin D include fatty fish like salmon and tuna, shiitake mushrooms, egg yolks, and vitamin D-fortified dairy products. Taking a vitamin D supplement every day can also help, but don’t take more than 1,000 IU per day,” advises Carson, a clinical nutritionist at UT Southwestern Medical Center. “Be sure to take the form called cholecalciferol, or vitamin D3, because it results in the most active vitamin D in the body.”

• Pennsylvania native Claire Yezbak Fadden enjoys soaking in the California sunshine for a few minutes every day.

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Schedule your appointment to discuss NovaSure and Her Option today.

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WELLNESS

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Watch

WOMEN TO

Stephanie Jennings has joined the

Joan E. Dickinson has been named vice president and commercial loan officer for Mid Penn Bank. Dickinson previously was vice president and business banking relationship manager at Sovereign Bank. She has more than 27 years of financial services experience.

ROCK Commercial Real Estate team as accounting assistant. Jennings previously worked for a York-based property-management company and was an accounting clerk for James F. Knott Property Management.

Kelly Malehorn of Annville was recently appointed to the position of finance and operations assistant with the Lebanon Valley Chamber of Commerce. Malehorn, who also holds another similar part-time position with Weber Brothers Auto, was previously employed as office manager and bookkeeper at Lawn Munchers Landscaping.

Applause

ACHIEVEMENTS & Annie Garner has been appointed to the Dauphin County Library System board of trustees. Garner currently serves as the vice president of professional services and global account management at Mzinga, a social media solutions company based in Mechanicsburg.

Sara Gellatly has been appointed to the Dauphin County Library System board of trustees. Gellatly has been the Steelton Borough manager since April 2012 and previously held the position of staff accountant with Zelenkofske Axelrod, LLC, of Harrisburg.

Wendie DiMatteo Holsinger, CEO of ASK Foods, Inc., received the 2013 Refrigerated Food Processor of the Year Award by Refrigerated & Frozen Foods magazine.

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

is seeking an ACCOUNT REPRESENTATIVE On-Line Publishers, Inc. has an opening for a highly motivated person with a professional attitude to sell print and online advertising as well as niche events.

The successful candidate should: • Enjoy building and maintaining your own long-term business relationships.

• Be highly motivated, detail oriented, and able to multitask.

• Have good communication skills.

• Show a willingness to learn and grow in a fast-paced environment.

CONNECTIONS

We offer a competitive compensation plan with a benefits package that includes health insurance and a 401(k) plan.

If you have sales experience and are interested in joining our growing sales team, please send your resume and compensation history/requirements to danderson@onlinepub.com.

On-Line Publishers, Inc. • 3912 Abel Drive • Columbia, PA 17512 • 717.285.1350 www.onlinepub.com

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~ June 2013 | BUSINESSWoman

Greet

MEET AND

WOMEN’S NETWORKING GROUPS American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President taniasrouji@hotmail.com www.abwacamelot.com Continental Yorktowne Chapter 6 p.m.

4th Tuesday of the month The Roosevelt Tavern 400 W. Philadelphia St., York Jeanne Weicht jweicht1@verizon.net Ephrata Charter Chapter 6 p.m.

1st Monday of the month Olde Lincoln House 1398 W. Main St., Ephrata Carol Gilbert, President carol@chgilbert.com Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Kathleen King 717.305.0206 kmking@ptd.net www.LAEN-ABWA.com Lebanon Valley Chapter 6:30 p.m.

4th Wednesday of the month Hebron Hose Fire Company 701 E. Walnut St., Lebanon Penny Donmoyer 717-383-6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Dottie Horst 717.295.5400 dhorst@realtysettlement.com

Central PA Association for Female Executives (CPAFE) June 5 11:30 a.m. – 1 p.m. (Registration Required) Giant Super Foods Community Room 2300 Linglestown Road, Harrisburg Carol Fastrich 717.591.1268 info@cpafe.org, www.cpafe.org Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Cynthia A. Sudor 717.469.7329 cynthia@cynthiasudorenterprises.com www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Lynne Baker 717.975.1996 lynne.baker@proforma.com info@harrisburgbusinesswoman.org www.harrisburgbusinesswoman.org Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Krista Reed 717.945.4381 kmreed@glatfelters.com www.naiw-pa.com/lancaster.htm International Association of Administrative Professionals Conestoga Chapter 5:30 p.m.

4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Barbara Tollinger btollinger@normandeau.com www.iaaplancaster.com

Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Karen Folk, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org White Rose Chapter of York 6 p.m.

3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive, York Dorothy Keasey 717.792.1410 djkeasey@comcast.net Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Flavours ETC Catering 5222 E. Trindle Road, Apt. D, Mechanicsburg Abeer Srouji womensluncheon@hotmail.com www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Kim Barger, President 717.979.8792 KimBarger@hotmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack 717.609.3781 lisamack.re@gmail.com Women’s Business Center Organization (WBCO) 11:30 a.m.

2nd Tuesday of the month Alumni Hall, York College of PA Mimi Wasti mwasti@ycp.edu Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Outdoor Country Club 1157 Detwiler Drive, York Jennifer Smyser 717.495.7527 network@wnyork.com

CONNECTIONS

Women at Work Express Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Virginia Klingensmith vklingensmith@unioncommunitybank.com

Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Bob Evans 1400 Harrisburg Pike, Carlisle Leslie Shatto leslie.shatto@hma.com

Do you have an event you would like to post on our online events calendar?

It’s easy to do … and it’s free! Just go to BusinessWomanPA.com and click on the “events” link, or email your info to calendar@businesswomanpa.com.

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Heart. Mind.

It started as a decision of the heart.

To do more for my neighborhood … dedicating myself to something I believe in.

By helping others, I’m building a business that will last.

Imagine what you can build if you put your mind to it.

PAID

PRSRT STANDARD U.S. POSTAGE

PERMIT 280

LANC., PA 17604

Linda Gomez Dyster Agent – Gilbert, Arizona

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