BusinessWoman April 2014

April 2014

POWER LUNCH’14

YORK

Event Guide

WHAT’S 4 7

Inside

LETTER FROM THE EDITOR ELECTRONIC COMMUNICATIONS Are they binding contracts?

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THE BUSINESS OF NAMING YOUR BUSINESS Trade names and trademarks–make sure you know the difference.

11 CYBERCRIMES Another concern for every business.

PL1-PL4 POWERLUNCH’14 YORK Guide Map, exhibitor list, keynote speaker, and networking information.

13 WHAT’S ALL THE BUZZ ABOUT? Get the 411 on the upcoming Lancaster County women’s expo.

14 HOME FINANCE PROGRAMS ARE AVAILABLE It’s a great time to buy a house.

16 WHAT IS YOUR SKIN TELLING YOU? Could it be a health problem?

19 WHAT’S CAUSING YOUR PELVIC PAIN? It’s not something you should ignore.

21 WOMEN TO WATCH New hires and promotions.

21 ACHIEVEMENTS & APPLAUSE Awards and accomplishments.

22 WHILE WE WERE OUT See what your colleagues have been up to!

23 MEET AND GREET Regional networking events and meetings.

5 COVER STORY Wendie DiMatteo, CEO of ASK Foods, never saw herself at the helm of the business her father founded. What began as a temporary position with her father and brother soon became her passion after a heartbreaking tragedy. Eventually DiMatteo bought the company from her father and has grown it significantly.

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Woman BUSINESS

EDITOR’S

Note

career

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lifestyle

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wellness

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connections

April 2014 Vol. 11 - No. 4

PRESIDENT AND PUBLISHER DONNA K. ANDERSON

F

EDITORIAL Vice President and Managing Editor CHRISTIANNE RUPP Editor

inally, we’ve rounded the corner, leaving the there are programs and incentives for homebuyers. If cold and snow behind. The days are warmer you’re thinking about purchasing a home, be sure to read and the flowers are starting to peek out. this article to get an idea of options that may be available to Don’t you just love it? you.

Are you wondering what that enormous Some skin conditions aren’t normal and could be telling piece of equipment is on the cover next you more than what is on the surface. to Wendie DiMatteo, CEO of ASK Find out what they are and if you should Foods? It cooks the potatoes that go into be concerned. making their potato salad, one of the The Lancaster County women’s Nobody can go back and many delicious foods that ASK Foods expo is next month. We’re very excited! prepares.

Check out some of the highlights on page start a new beginning, but 13 and then go online for updates.

You should know that a series of electronic communications might be The expo will again be held at Spooky anyone can start today and Nook Sports. Guests can register for a considered a written contract. Find out what you need to know before you hit the free admittance ticket online at “send” button. www.aGreatWayToSpendMyDay.com. make a new ending.

More women start businesses than Parking is FREE. Just follow the signs to men, and more than 8.6 million U.S. Roots Market and shuttles will take you ~ Maria Robinson businesses are owned by women. One of to and from the complex. It’s easy and the first things that should be done, right you’ll avoid the congestion! after choosing the perfect business name, is to clear the name not only as the business’s trade name but also as the trade mark. Learn why this is important, especially in today’s age of Christianne Rupp technology.

Vice President and Managing Editor Home buying has not been robust in many years. But

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MEGAN JOYCE

Contributing Writers LESLIE FELDMAN LYNDA HUDZICK KELLY JAMES-ENGER KELLEY CLEMENTS KELLER, ESQ. M. DIANE MCCORMICK JAN MATTHEW TAMANINI, ESQ.

ART DEPARTMENT Production Coordinator Production Artist

JANYS CUFFE RENEE MCWILLIAMS

PRINT/ONLINE SALES Account Executives

Events Manager

SHERRY BOLINGER ANGIE JACOBY AMY KIEFFER SUSAN KRIEGER RANEE SHAUB MILLER SUE RUGH KIMBERLY SHAFFER

Project Coordinator LOREN GOCHNAUER Sales & Event Coordinator

EILEEN CULP

ADMINISTRATION Business Manager

ELIZABETH DUVALL

ADVERTISING OFFICES Corporate Office:

Chester County

3912 ABEL DRIVE COLUMBIA, PA 17512 PHONE 717.285.1350 FAX 717.285.1360 610.675.6240

Cumberland & Dauphin County 717.770.0140

Please join us for these events!

• Exhibitors • Health Screenings • Seminars • Entertainment • Door Prizes • Limited Sponsorship Opportunities Available

15th Annual

Two of your favorite events, together!

Lancaster

Celebrates Seniors

15th Annual

11th Annual

26th Annual &

May 5, 2014 May 5–9, 2014 9 a.m. – 3 p.m.

Spooky Nook Sports

NEW LOCATION!

DAUPHIN COUNTY

CHESTER COUNTY

May 27, 2014

June 10, 2014

9 a.m. – 2 p.m.

Hershey Lodge

9 a.m. – 2 p.m.

Church Farm School

325 University Drive Hershey

1001 East Lincoln Highway Exton

2913 Spooky Nook Road, Manheim (Just off Rt. 283 at the Salunga exit) (717) 285-1350 • (717) 770-0140 • (610) 675-6240

www.50plusExpoPA.com 4

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Lancaster, Lebanon & York County 717.285.1350 E-mail:

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Story

CAREER

COVER

It’s Only Macaroni Salad

By LYNDA HUDZICK

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or more than 40 years, the late Robert DiMatteo, founder of ASK Foods, answered his phone with the phrase, “It’s a beautiful day in Palmyra!” And now his daughter Wendie DiMatteo, CEO of ASK Foods, hopes that she inherited his positive attitude.

“He was a true optimist who understood the power of positive thought and focused on what was good and right more than what was wrong in the world,” she said. “I’d like to think I inherited his positive view and try to look forward to each new day and live it to its fullest.”

DiMatteo knows that her strong work ethic was instilled in her by her father who believed “that all of his children should have work experiences in their teens,” she said.

“I can recall going directly from tennis practice in high school to the plant, working late afternoons on the frozen pizza line … It certainly gave me great respect for the very hard work done on a food line.”

But it also taught her that she did not see herself ever working in the family business.

“Unlike my brother Joel, I felt strongly that a business career was not as desirable for me as some other professions.”

DiMatteo graduated from Bucknell University with a degree in secondary education and taught 12th grade social studies for several years.

“Always especially enjoying psychology, I then went back to get my master’s degree in psychotherapy from Penn State and practiced in the counseling field for several years,” she said.

Wendie DiMatteo, CEO of ASK Foods in Palmyra, Pa.

It was while her husband was in law school that DiMatteo started taking marketing courses at night so she could be part of the marketing process for the counseling company where she worked, and when her husband’s first law position moved them back to Central Pennsylvania, she agreed to temporarily work with her brother Joel on developing a new marketing plan for ASK. “Tragically, only a short time later, my brother was killed in an automobile accident,” she said. “My grieving father actually contemplated

selling the company at that time since his two remaining children were not interested in running the company.”

She credits her background in counseling with being a huge help in dealing with the difficult challenges the family faced, knowing that making any rash decisions at that time wouldn’t be wise.

“I agreed to stay on for a year and implement the marketing plan I had just recently completed,” she said.

“Overwhelmed with losing my brother, I threw myself into the business. Everyone at ASK was very

supportive and I soon realized that Joel had made many close friends in the industry as well who were very helpful in guiding me as I tried to take ASK products into a wider geographic territory.”

DiMatteo fondly recalls telling her father that she doubted the food industry would be challenging enough for her but soon discovered that “of course, the opposite was quite true!”

With her father’s guidance, she learned about the food industry and especially about the manufacturing and operations of a food company.

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“After about five years I took over many of his administrative duties and tackled the building of a new state-ofthe-art plant … and about two years later, I bought the company from my father who retired from active employment but remained a wonderful sounding board and terrific mentor for many years after.”

DiMatteo has now been with ASK for more than 25 years and in that time ASK has grown from a few million in sales and 30 employees to 200 employees, several hundred products, and shipping into 22 states.

Over the last 10 years or so, DiMatteo has worked to create a successful senior management team, allowing her to focus more on ASK’s strategic issues and future products.

“Since marketing is a personal strength, I still try to keep abreast of our key accounts … I also love our product development area – trying new recipes and brainstorming the next successful product with our team of chefs is pure fun for me,” she said.

Giving back to the community is

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We are stronger than we think, more resilient than we could ever imagine, and able to survive situations we thought we never could as a younger person.

another family tradition that DiMatteo holds dear, recalling that her father was always “very clear that giving back to the community is a privilege,” she said. Serving on more than a half dozen boards, she enjoys the “variety of challenges that the nonprofit world faces and I feel it is our responsibility to give time and resources to the cultural and educational organizations that are important to so many of our employees.”

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ASK is proud to share a strong and positive relationship with local food banks where they provide support with various types of food product donations.

It hasn’t always been easy for her, being a woman in the food industry.

“Especially 20 years ago when most of the industry leaders were men,” DiMatteo said. “A good sense of humor and hard work is a great equalizer; I doubt that it was a help to me but it probably wasn’t an obstacle

that could not be overcome by long hours and a ‘thick’ skin! A master’s degree in psychology comes in handy too on those crazy days.”

Understanding that life often takes unexpected turns, DiMatteo acknowledges that each of those twists and turns have taught her important life lessons.

“But probably the most important one is an awareness that life can be short, too short,” she said. “Both of my brothers died at younger ages and it had a profound impact on me; suddenly those seemingly important business problems had perspective.

I’ve learned not to let the small stuff bother me. As my brother Joel used to say, ‘It’s only macaroni salad!’ At the end of the day, what really matters is family and friends … Perhaps the most surprising thing I’ve learned about myself, and really people in general, is that we are stronger than we think, more resilient than we could ever imagine, and able to survive situations we thought we never could as a younger person.”

CAREER

Electronic Communications – Are They

BINDING CONTRACTS?

By JAN MATTHEW TAMANINI, ESQ.

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et’s face it, nearly everyone does at least some business online or by phone these days.

From making meeting appointments to negotiating the details of important deals, you most likely use your computer and your smartphone to keep business running smoothly.

But did you know that a series of electronic communications might be considered a written agreement that binds you and your business? It’s something many people have discovered, often to their great surprise (and chagrin).

Courts in a number of states, including Pennsylvania, have long decreed that, where one side makes an offer and the other side responds with an acceptance of the offer, electronic communications expressing the essential offer terms coupled with a clear electronic acceptance of those terms constitute a legally binding agreement.

More important, for most Pennsylvania business transactions, there’s been a law on the books for 15 years that specifically provides that parties may form contracts by entirely electronic means, and those contracts must be recognized as being legally binding.

That law, the Electronic

Transactions Act, also provides that electronic records and signatures satisfy the requirements of laws calling for a written record or a signature

contracts. The federal government even requires that some of its contracts be done in purely electronic form.

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The key to whether emails, text messages, online chats, instant messages, and similar electronic communications may hold your

An offer. Does the writer clearly communicate terms to the recipient?

So long as the electronic communication clearly states the offer’s requirements, it meets the first element of the contract test.

feet to the fire is whether the electronic communication has the required legal components of a contract.

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(note that this doesn’t apply to wills or trusts, or to some UCC transactions).

The law also allows electronic notarizations.

Many other states have similar laws, and the federal government has its own provisions allowing electronic

agreement is signed.

The courts consider the intent to reduce the agreement to a single writing as merely a formal recitation of the already-agreed terms, unless there is a qualification that shows there’s no contractual intent in the electronic communications.

The key to whether emails, text messages, online chats, instant messages, and similar electronic communications may hold your feet to the fire is whether the electronic communication has the required legal components of a contract:

Where electronic communications say that the authors intend to sign a more formal written agreement afterward, those original electronic communications may still form an enforceable contract, even when no later more traditional written

Acceptance of the most recent offer. When one side to a negotiation unconditionally accepts the other side’s latest offer, the parties have a contract. If the recipient comes back with a different proposal, or includes contingencies in what would otherwise be an acceptance of the offer terms, that is a counteroffer, and legally, that kills the original offer.

So how do you keep your electronic communications from being

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interpreted as binding contracts? Here are some suggestions: • Keep contract terms (offer, accept, agree) out of your emails and texts.

• Say you have no intention to enter into a contract except through a formal written document that the parties will physically sign.

• Reserve the right to rescind or modify terms pending execution of a more formal written agreement.

• Reserve the right to have your management, board, or attorney review and accept the terms.

• Clearly state that you have no intent that an electronic communication will legally bind you.

A related caution: make sure you don’t inadvertently change the terms of an existing formal agreement through later electronic communications.

It’s a good idea in any written contract to include language saying that no oral or written communications other than the formal contract document may be interpreted to change the contract, and that all amendments to the contract have to be in a formal writing that all parties sign.

Going a bit further, you might even include a specific statement that says electronic communications cannot amend the formal agreement.

As with all emails and other electronic communications, you might want to wait to hit that “send” button until you’ve reviewed what you’ve written to be sure you don’t say something you don’t mean. An omitted word here or a poorly worded statement there could cause a host of future problems.

We’ve all sent things that we’ve later read and would prefer to have written differently. A little bit of care, particularly with your important business communications, can save you a mountain of future heartache.

• Jan Matthew Tamanini and JMT Law, LLC focus their practice on business and nonprofit transactions. As chair of the PA Bar Association’s Plain English Committee, Jan is committed to eliminating unnecessary legalese. Contact her at JMTLaw@PlainEnglishLaw.com.

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The Business of Naming Your Business: CAREER

Getting it Right the First Time

By KELLEY CLEMENTS KELLER, ESQ.

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he decision to become an entrepreneur is a weighty one. The entrepreneurial path is risky and wrought with uncertainty. Any one of many challenges a new business is likely to face—a depressed economy, fluctuating market conditions, financial losses, mismanagement—poses a legitimate threat to the sustainability and ultimately the commercial success of the business.

Given the enormous investment of resources—time, money, hard work, and sacrifice (some good old-fashioned elbow grease)–one will make along the way, finding ways to mitigate risk and protect that investment is key.

One of the earliest, and most important, decisions an entrepreneur will make is choosing a business name. Coincidentally, one of the earliest, and most costly, mistakes an entrepreneur will make is failing to clear their new business name —or trade name—for use as a trade mark (or brand name) as well.

A trade name is the legal identity of a business. It is the official name under which the business is “doing business,” that is trading goods and services in the marketplace.

A trademark, on the other hand, identifies the business’ product or service—it’s the brand name.

Although one’s trade name and trademark may be identical (think Nike, Inc. and NIKE® or The CocaCola Co. and COCA-COLA®), their function in the marketplace is not the same. Moreover, they are governed by very different rules.

The Trade Name As the legal name of the business, a trade name appears on the business’ official corporate documents, bank accounts, tax filings, and so forth. It is secured and regulated at the state level.

In Pennsylvania, a business name must be cleared by the Department of State Bureau of Corporations and Charitable Organizations and approved as a valid business name before the business can be registered under that name.

A name will be deemed valid provided (1) it is not identical (or nearly identical) to a previously registered entity, i.e. a corporation, limited liability company, fictitious name designation, and so forth, and (2) the proper paperwork is completed and filed. Once approved, the registered business has the exclusive right to use that name as its business or trade name.

But that exclusivity is limited in two ways: to use the name (1) as a trade name only (not trademark), and (2) in that state only.

Consider this … My company, The Keller Law Firm, LLC, is registered to do business in the State of Pennsylvania under the name “The Keller Law Firm.” No other business entity can register to do business in Pennsylvania under the same name. But this restriction does not apply to businesses in the other 49 states.

Conceivably, there could be 50 unique law firms, one in each of the 50 states, bearing the name “The Keller Law Firm,” even though they have no relationship to one another. Nor does this restriction apply to trademark protection or branding rights in the name “Keller” for professional legal services. The firm’s trade name registration simply ensures no other business in Pennsylvania may do business under the same name.

Therefore, when the trade name is also to be used as the company’s trademark, as in NIKE or COCA-COLA, the name must also be cleared for use a trademark.

The Trademark Unlike a trade name, a trademark represents the business’ product or service.

It symbolizes consumer respect and appreciation for the quality of the brand. Its power, strength, and value are built through continuous use of the mark in commerce.

It is only by bringing branded products and services to market that consumers begin to draw an association between a particular mark and a particular product or service: the stronger the association, the more valuable the mark.

Consider this …For the last 127 years, The Coca-Cola Co. has been placing COCA-COLA branded products into the stream of commerce.

By continuously and consistently using its mark, consumers have come to respect, appreciate, and trust the now nearly $80 billion brand.

Trademark rights are conferred through actual use of a mark in commerce. Ergo, the first to use the mark (in a particular territory) is the first to own the mark (in that territory). Unregistered marks, or common law marks, enjoy legal protection in the geographic locations where the mark is used.

Federally registered marks enjoy legal protection nationwide. But neither is required to be registered with any state and neither will be discovered through a corporate name availability search.

To avoid “innocently” adopting a name with a prior common law or registered use, a new business should always commission a trademark search and legal opinion from a trademark attorney.

The search will, at a minimum, cover the records at the U.S. Patent and Trademark Office and can, on request, be extended to cover unregistered common law uses of potentially conflicting marks. The search and opinion will determine the availability of the name for use as a trademark and will provide insight into the possibility of a trademark infringement problem.

Without the benefit of a trademark search, a business is “flying blind” and can find itself on the wrong end of a cease-and-desist demand down the road.

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Consider this … A recently publicized case demonstrates the superiority of a federally registered mark over a state trade name registration. In 1981, a Kansas company, The Lone Star Steak House and Saloon, Inc., was issued a federal registration for the mark LONE STAR CAFÉ for restaurant services.

In 1984, a Georgia company secured a trade name registration for the name “Loan Star Steaks” and, without conducting a trademark search of the federal records, opened a restaurant by the same name.

A number of years later, The Lone Star Steak House and Saloon expanded into Georgia and demanded “Loan Star Steaks” change its name based on a claim of superior rights in the LOAN STAR CAFÉ name. Even though the mark had not yet been used in Georgia, their federal registration conferred nationwide protection.

Loan Star Steaks was ultimately forced to change its name, which it had been advertising and promoting since 1984.

Putting it all together … Small, local businesses often assume they need only clear their names at the state level since they only intend to operate locally. This is a dangerous assumption.

Securing a state trade name registration (or even state trademark registration) will not insulate a business from liability for federal trademark infringement of a previously used mark or provide it with any affirmative branding rights in the name.

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When a trade name will also be used as a trademark, no matter how new or how small the business, at a minimum the records at the U.S. Patent and Trademark Office must be searched. Because a federal registration, or even pending application, provides nationwide protection to the owner of the mark, it is critical to discover the existence of the pending or registered mark before investing in the new business name.

Years ago it was easier for a new business with an unwittingly infringing name to fly under the radar and potentially “get away with it.” But this is no longer the case given the accessibility and availability of information online.

A small bricks-and-mortar shop in a small town that promotes its products or services through a website and/or social media is no longer “small” or difficult to find.

Before you open shop, be sure to ask—and answer—two questions: (1) Is my name available for use as a trade name?, and (2) Is my name available for use as a trademark?

As the adage goes, an ounce of prevention is worth a pound of cure!

• Kelley Clements Keller, Esq. is owner and managing member of The Keller Law Firm, LLC, an intellectual property firm in Carlisle, Pa. www.thekellerlawfirm.com Disclosure: This article is for informational purposes only and is not to be considered legal advice.

CAREER

By DR. JASON N. HARRISON

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ybercrime is a topic that small- and mid-sized businesses should be just as concerned about as their larger counterparts.

While larger businesses often have more intellectual and financial data to protect, smaller businesses often have fewer security measures in place regarding their technological infrastructure. This single factor can make these businesses prime targets for cybercrime. Due to the fact that cyber criminals do not necessarily have a stereotypical target, securing your infrastructure is critical no matter what field you are in.

Here is a list of some of the most popular cybercrimes: • Warddriving / Port-scanning – The intentional act of searching for Wi-Fi wireless networks or open network ports in an effort to gain access to critical network information.

This can be performed externally in a parking lot or even in a vehicle that is in motion.

• Ransomware – Software that locks a computer and demands a ransom fee. Typically the fee does not “free” the computer.

• Keylogging – Software that records every keystroke performed on a

computer and is designed to capture usernames and passwords.

This may be installed via a virus or by a direct user.

• Website hacking – Intentional hacking done to access customer information, credit card numbers, or other vital information stored on website databases.

• Unauthorized access to computer – Computers that do not power down after a certain amount of idle time and are not password protected can allow access to critical areas of your network.

Protection does not always come in the form of expensive software or high-priced network security personnel. Often it can start with very simple solutions.

Small businesses should consider these options as low-cost security measures: have a trusted technology consultant available on demand; educate employees about personal cyber security; develop a corporate Acceptable Use Policy; develop / enforce strong password policies; and use common sense when online.

Since many companies are now allowing their employees to work remotely, software and other network appliances are needed to create a secure working environment. Due to

major advancements in remote technology, working remotely via a wireless network, or in the Cloud, can be just as secure as working in a closed environment.

Small- and mid-sized businesses should consider the following actions when attempting to secure their networks when any form of remote access is allowed: • Install a reliable Virus /Malware /Spyware software program on all servers and PCs. • Develop strong passwords that utilize mixed-case letters, numbers, symbols, special characters that are required to be changed at least every six months.

• Establish dual control protocols for financial software and intellectual property change management protocols. For example, one person signs to authorize payments, a second person signs to release payment.

• Reconcile bank accounts and intellectual property databases often.

• Have three copies of your data: one in use, one local backup, and one cloud backup.

• Get an insurance policy that covers you for any losses from cybercrime

and computer fraud. Your insurance policy should cover your hardware as well as your intellectual property.

Even with the most expensive network security software, bad habits and poor attention to detail on the part of staff members can be your weakest link for your infrastructure.

Ultimately, network security – whether it is in the Cloud or onpremise – still depends on policies that are proactively implemented and enforced. It is practically impossible to create policies if you do not understand exactly from where the threats may originate. Here are some important statistics to know. It is estimated that: • 85 percent of all IT breaches occur from an internal source, such as a disgruntled staff member.

• 78 percent of network breaches come from accounts that typically have the lowest level access to the network.

• 66 percent can fundamentally be traced back to a lack of education on the part of a staff member.

• 37 percent can fundamentally be traced back to a specific lack of education on the part of an IT staff member.

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Although internal staff is often the common factor in allowing unauthorized access to a network, it is not always intentional. Staff commonly leaves passwords and usernames on post-it notes under their keyboard, on monitors, or in desk drawers. They will frequently use the same username and password for their social media accounts as they do for their bank accounts and network access account.

Hackers frequently attack these lower security social media sites and then use the usernames and passwords found there to login to other high-level sites that may have very extensive security measures.

No matter how elaborate the security software may be, having a valid username and password can nullify almost any security initiative that has been put into place.

Ultimately, every network has some form of vulnerability.

Assessing these areas on a regular basis is critical for survival in our current technological environment.

If you have an IT staff, it is wise to ensure that they receive regular network security training.

If you do not have internal IT staff, seek out the assistance of an IT consultant. Consultants in the field of IT can not only help you with network security, but also strategic planning, technological cost reductions, and disaster recovery.

Although their hourly cost may seem high, compared to hiring a full-time employee with benefits, these consultants charge a fraction of the cost.

The most important thing any business can do is to be aware that everyone is a target. While you cannot always outrun cyber criminals, you can stay a few steps ahead. • Dr. Jason Neil Harrison, MIT, MAED, PMP, DBA, is the director of technology solutions for Stambaugh Ness Business Solutions (SNBS). SNBS provides technology consulting to clients who are in the fields of education, engineering, architecture, and commercial contracting. www.snbs.net

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BUSINESSWoman magazine invites you to

April 23, 2014 10 a.m. to 2 p.m.

Valencia Ballroom 142 North George Street, York

Join likeminded women who want to create valuable relationships, learn business skills, and network with other successful women. PowerLunch – a powerful event that can enhance your business, health, finances, and life.

Luncheon Sponsor

Transportation Sponsor

Marketing Sponsor

Exhibitors • Listing • Map Altland House ......................................6 142 N. George St. York, PA 17401 www.altlandhouse.com

Clever Container ..............................16 2833 Barkhill Road York, PA 17040 www.mycleverbiz.com/debbierutter.com

American Beauty Academy ........11, 12 1166 Park City Center Lancaster, PA 17601 www.beautyacademy.edu

Harmonic Balance Chiropractic, LLC ..............................13 2021 E. Market St. York, PA 17402 www.harmonicbalancechiro.com

Center for Cosmetic Dermatology ..22 205 Saint Charles Way York, PA 17402 www.centerforcosmeticdermatology.com

MOX-NIX Promotional and Apparel ..................3 Rebecca Payne 721 Ridgelyn Drive Dallastown, PA 17313 www.mox-nix.net Nerium International ........................15 Janine Preston Serving the region www.janinepreston.nerium.com

Renewal by Andersen ......................19 4856 Carlisle Pike Mechanicsburg, PA 17050 www.rbacentralpa.com Signs By Tomorrow ..........................18 Robert Kaun 2260 Industrial Hwy York, PA 17402 www.signsbytomorrow.com/york

Visiting Angels ....................................1 Jill Kaylor 1840 E. Market St. York, PA 17402 www.visitingangels.com/york Women’s Network of York ..............17 P. O. Box 3226 York, PA 17402 www.wnyork.com

Triangle Press Inc. ..............................4 6720 Allentown Blvd.

Harrisburg, PA 17112 www.trianglepress.net

Registration

Exhibitors & Lunch

LUNCHEON SPONSOR

• MINICURES • Relax and enjoy a complimentary mini-manicure at POWERLUNCH! Booths 11 & 12 PL2

Unique Limousine ............................23 1900 Crooked Hill Road Harrisburg, PA 17110 www.uniquelimousine.com

~ POWERLUNCH York’14 | BUSINESSWoman

TRANSPORTATION SPONSOR

Stage

Speed Networking Mezzanine Area

POWERLUNCH York‘14 GUIDE

Appleby Systems, Inc. ........................2 1520 Trolley Road York, PA 17408 www.applebysystems.com

Prudential Insurance Co. of America............................................8 303 International Circle, Suite 105 Hunt Valley, MD 21030 www.prudential.com

12:30 p.m.

Park in the York Revolution’s parking area located at Small Field on Hamilton Avenue (just off North George Street), and enjoy door-to-door transportation service.

You will be chauffeur-driven aboard a luxurious Unique Limousine right to the front door of the Valencia Ballroom and back to your car when you leave.

1. ASSESS your career satisfaction.

2. CHOOSE your life’s work for the right reasons.

3. ENVISION possibilities.

4. PLAN to expand and improve your game.

POWERLUNCH York‘14 GUIDE

How would you rate your current career satisfaction? What stands in the way of greater success, impact, and joy? Honestly, how can you get more of what you want?

Sylvia Hepler of Launching Lives, LLC, has the answer. In her keynote presentation she promises to share details around 7 key steps she personally discovered during her own professional journey:

Keynote Speaker Sylvia Hepler

5. CONTRIBUTE to the lives of your customers, clients, colleagues, and community.

6. ACCELERATE your results.

7. CELEBRATE all wins.

You hold the paint brush for your own career. You get to write the script. You are responsible. Exciting but daunting, isn't it?

Learn how to take charge NOW. Make 2014 your banner year!

Develop your business connections

Speed Networking is quick and effective method of meeting other professionals in a relaxed atmosphere.

About Sylvia Sylvia Hepler, president of Launching Lives, LLC, is a career development specialist based in Mechanicsburg, Pa. She supports executives and managers as they upgrade their current job performance, seek a promotion, or plan/navigate a career transition. Sylvia’s diverse professional background, certifications, and private coaching with industry experts all work to benefit her clients.

Session 1: 10:15 a.m. • Session 2: 11:15 a.m.

Reservations for Speed Networking will be taken at POWERLUNCH’14 on a first-come, first-reserved basis.

For more information, please contact On-Line Publishers, Inc. 717.285.1350 • info@businesswomanpa.com BusinessWomanPA.com

~ POWERLUNCH York’14

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POWERLUNCH York‘14 GUIDE PL4

~ POWERLUNCH York’14 | BUSINESSWoman

What’s All the Buzz About?

By CHRISTIANNE RUPP Spring and warmer weather has finally arrived. There’s even a buzz in the air. And that buzz is all about the upcoming third annual Lancaster County women’s expo.

This year’s event will again be held at Spooky Nook Sports in Manheim (north off Route 283 at the Salunga exit) on May 17, from 9 a.m. to 3 p.m. Parking is free and admittance to the women’s expo is also free if you register online at www.aGreatWayToSpendMyDay.com.

There is ample room for guests to move around and chat with more than 100 exhibitors about their products and services; the latest fashions in jewelry and trends in clothing; gourmet foods that are all the rage; remodeling ideas for your home and contractors who would love to bring your ideas to reality; popular and interesting vacation destinations; and so much more.

Many exhibitors will be selling items such as jewelry, nutrition and weight-loss supplements, gourmet foods, skincare and cosmetics, handbags, and home accessories.

Of course, we women are concerned not only about our own health but also the health of our families. Take this opportunity to talk with professionals who will be offering valuable information on topics such as wellness, nutrition, fitness, and weight management.

Throughout the day you can watch live demonstrations. Here is some of what’s on tap for the day: You don’t want to miss the fashion show!

Christopher & Banks/CJ Banks will be taking the

Lancaster County

omen’s Expo May 17, 2014 9 a.m. – 3 p.m.

Spooky Nook Sports 2913 Spooky Nook Road Manheim

stage to strut the latest in 2014 fashions. The models will complement the outfits wearing shoes from Clarks and toting handbags by Vera Bradley.

Ever wonder what flowers work best in a container garden? Just in time for spring planting, Stauffers of Kissel Hill will show us how to use thrillers, fillers, and spillers to make a beautiful flowering display.

They wowed the audience last year, and I’m sure they will be equally impressive this year. Actors from Dutch Apple Dinner Theatre will be giving live miniperformances from some of their upcoming shows, including Shrek!

Whether you remember the days of the photo booth at the mall or not, you’ll have a great time making funny faces with your friends or kids in the Fun Photo Booth. Stop by, grab some accessories, and say “cheese.”

The Hula Hoop contest has become our traditional end to this fun-filled and exciting day. We’ll provide the hula hoops, you provide the entertainment, and the top prize will be $100 cash. So get those hips movin’ and groovin’ now so you can be ready to spin your way to a prize.

Ladies, this is a day to get out with friends or family for a little “me time” and a chance to unwind at an event designed just for you.

Please join us at the third annual Lancaster County women’s expo. Go to aGreatWayToSpendMyDay.com today and register for your FREE admittance ticket today ($5 at the door).

Parking is FREE! Just follow the signs to Roots Market and a shuttle will take you to and from the complex. It’s easy and you’ll avoid the congestion!

FREE MEMENTO PHOTOS!

Step Inside and

“Say Cheese!”

Provided by GeorJean Photography • www.georjean.com BusinessWomanPA.com

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Home Finance Programs are Available

K

im Dierwechter was going through a divorce and looking for a home to suit her and her two young children when she sat down with mortgage originator Ellen Reichenbach. At the end of the conversation, Reichenbach produced a preapproval letter – and Dierwechter thought she was joking.

They don’t give those out like candy anymore, she thought.

But the offer was serious, based on Dierwechter’s strong credit and financial history. Even as lenders and regulators clamp down on home-loan approvals, experts say that the means to a new home is at hand for many buyers, as long as they find the right financing program.

Dierwechter qualified for a “conventional” loan—awarded to buyers with excellent credit and able to afford down payments of 5 percent or more—although the mountains of paperwork required due to her divorce proceedings made it feel “anything but conventional,” she said.

Dierwechter works for the Pennsylvania Office of Administration, managing job classifications, salaries, and titles for Pennsylvania’s 80,000 employees. When she decided in August 2013 to get a divorce, she listed specific criteria for her new home—three bedrooms on the same floor, backyard for the kids, no maintenance, and located in East Pennsboro Township, the Harrisburg-

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photo courtesy of Jillian Williams Photography

LIFESTYLE

By M. DIANE MCCORMICK

Kim Dierwechter in the kitchen of her newly purchased home.

area suburb where the kids attend school.

Dierwechter was preapproved to $200,000, but with her conservative financial nature, she didn’t want to exceed $180,000. When she took a peek at her preferred but higherpriced home, she knew she’d found the ideal place—and with an offer of $181,000 accepted on the $184,000 townhome, she landed near her selfimposed budget parameters.

Buyers have a range of finance programs available, and preapproval is critical to finding the right fit, said Reichenbach, mortgage originator with AnnieMac Home Mortgage in Lemoyne. Preapproval hinges on a range of criteria—credit score, existing debt, savings, down payment ability, taxes, insurance, association fees.

Many of those criteria factor into the types of loans the buyer qualifies for.

In addition to conventional loans, buyers can qualify for FHA, FHA 203k Rehab, Veterans Affairs, or U.S. Department of Agriculture loans.

~ April 2014 | BUSINESSWoman

FHA loans require a 3.5 percent down payment. “It’s a little bit easier to qualify based on credit and income,” said Reichenbach.

VA loans serve veterans and activeduty military personnel, including those with service in the National Guard and Reserve, said Reichenbach.

The loans require no down payment as long as the sale price doesn’t exceed appraised value, and they don’t require the purchase of mortgage insurance— typically a requirement for other loans when the buyer can’t put down at least 20 percent.

Some loans can help with closing costs but limit the amount the seller can contribute, said Reichenbach.

Other loans count gifts from family members toward the buyer’s income qualifications, but the gifts must be documented.

The USDA awards loans to lowincome buyers—up to $58,800 for a family of four in the HarrisburgCarlisle area—in rural areas.

Reichenbach said it’s good for

mortgage lenders to know where the buyer is looking in case such geography-based programs as the USDA’s apply.

Some buyers like to pad their loans with a few thousand dollars extra to upgrade the home, but for the buyer who’s fallen in love with the neglected fixer-upper, there’s the FHA 203k Rehab Program. As long as the renovations boost the home’s value by the amount loaned—say, $50,000 or $60,000—“then absolutely, it’s a great loan program,” Reichenbach said.

Mortgage lenders aren’t as concerned about the buyer’s life circumstances—such as Dierwechter’s divorce—as they are about ability to pay, said Jamie Berrier, an agent with Lemoyne-based RSR Realtors.

In today’s tightened regulatory climate, “everybody needs extra documentation,” she said.

“It’s not as easy a process as it used to be, but with persistence, it can pay off,” said Berrier, who helped Dierwechter find her home. “The

times than not, I hear, ‘I didn’t think I’d be able to buy.’ They’re surprised by their buying power.”

When Dierwechter’s children delighted at the first sight of their new home and their rooms—purple for her daughter, Angry Birdsthemed for her son— Dierwechter had fun “hearing their little shrieks.” Finding the right home that fit her budget helped Dierwechter smooth the “traditionally awful transition” of divorce for them, she said.

“I want to do everything I can to make it a peaceful time, so the house can be a safe, fun, conflictfree place—as much as you can with two little kids that are going to be fighting and tearing each other apart,” she said. “Motherhood is a sacred role, and that’s got to be my focus right now. The house is a big part of it. A house equals security to the kids, and I just want to do everything I can to make this be a secure place where we have new memories together.”

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LIFESTYLE

lenders need a lot of documentation to be able to provide a loan to a buyer. It’s no different for a single female, or a single male, or a couple.”

Work history matters, but perhaps not in the way some people think, said Reichenbach. As young businesspeople change jobs more frequently than their parents did, lenders just want to see “a stable work history, meaning there aren’t large lapses, and you’re generally in the same job field.”

However, the growing legions of self-employed women and men “do absolutely need two years of tax returns” to show steady income, she said.

Find a lender who has good referrals, said Berrier, and it doesn’t hurt if the real estate agent and lender have an existing relationship, providing “a comfort level of working with each other that helps ease the process for the buyer.”

“People are surprised about their ability to buy,” Berrier said. “More

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What is Your Skin Telling You?

By LESLIE FELDMAN

W WELLNESS

hat is your body’s largest and most visible organ?

Your skin! It protects you from the environment, helps control your temperature and your fluid and electrolyte balance and is made up of nerve receptors that enable you to feel touch, pain, and pressure.

Who hasn’t complained about an untimely blemish? Often caused by stress, they appear at some the most important times in our lives. Some skin conditions are considered a normal part of aging, while others may be a sign of a health problem.

If You’ve Had Chickenpox, You Could Get Shingles According to the CDC, approximately one in three people will experience shingles in their lifetime.

Shingles, also known as herpes zoster, is more prevalent in people 50 years of age or older than in younger people.

Many people this age had chickenpox at some time in their life.

The virus stays in the body and can cause shingles years later. As we age, our natural immunity doesn’t protect as well. Shingles is also more common in people whose immune systems are weakened because of diseases like cancer or medications like chemotherapy or steroids.

“Usual sights of shingles are the face, scalp, and torso, with blisters and redness cropping up in a localized pattern on one side of the affected area. Antiviral medications, internal cortisone, and salves may expedite healing,” explains Richard Herschaft, M.D., a dermatologist with Dermatology Physicians in Lancaster in Lancaster, Pa. Sarah Matunis, corporate clinical coordinator for Rite Aid, adds,

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“Shingles is a painful, blistering skin rash that lasts for months. The main symptom is pain, which can be quite severe. Additional symptoms can include fever, chills, headache, and an

~ April 2014 | BUSINESSWoman

upset stomach. In rare cases, it can lead to pneumonia, hearing problems, blindness, encephalitis, or death.

While shingles often lasts from two to four weeks, for about one in five

people, severe pain can last for much longer.

Many people aren’t aware of the shingles vaccine. Zostavax™, given as a single shot, is used to help prevent

shingles and is readily available. You can get it at your physician’s office or pop into your local pharmacy and a pharmacist can vaccinate you.

“Along with the medical reasons to get vaccinated, on a personal note, I’ve never met someone who had shingles that didn’t wish they could have prevented it,” says Matunis.

WELLNESS

Rash Reactions According to the American Academy of Dermatology, there are several rashes that can indicate internal trouble. I don’t want readers to worry about every rash that appears on their skin, but I’d like to highlight a few that you should be on the lookout for that may be an indicator that something may be going on inside your body.

“A rash that doesn’t respond to treatment or is accompanied by fever, joint pain, muscle aches, or other symptoms could indicate an internal problem or infection,” notes Cindy Owen, MD, FAAD, a board-certified dermatologist and assistant professor of dermatology at the University of Louisville in Louisville, Ky. If the rash occurs on the tops of the feet and lower legs and is not responding to topical steroids and antifungals, your doctor may want to check for hepatitis C infection.

Every time a doctor prescribes a medication, the question is asked: “Are you allergic to anything?” The doctor wants to be sure not to prescribe a medication that you know you are allergic to.

But you also have to be alert to what your body is telling you after taking the medication. Has it caused a rash? If so, you’ve had an allergic reaction and should notify your doctor immediately.

Curiously, a rash that appears weeks or months after starting a new medication can still be an allergic reaction to a new medication. Dr. Owen went on to say that if you develop a rash that is accompanied by swelling of the face or lymph nodes, fever and/or feeling sick, you should see your dermatologist. It could be the sign of a more serious condition known as DRESS syndrome, which stands for Drug Reaction (or Rash) BusinessWomanPA.com

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with Eosinophilia and Systemic Symptoms, which can be serious and involves inflammation of the liver, heart, lungs, or thyroid.

Dermatomyositis presents as an odd violet rash on the upper eyelids and in areas that are exposed to sunlight and raised, scaly bumps on the knuckles and is associated with a variety of internal cancers (ovarian cancer being the most common in women). Again, see your physician.

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What Are Those Scaly Patches?

If it’s worse than a case of dandruff, it is probably seborrhea.

Marked by reddened, oily scales near the ears, nose, scalp, and brows, seborrhea may be itchy and annoying.

When it’s on the scalp of a baby, it’s called cradle cap. While it can exasperating when it’s on a cute, cuddly baby, it can be cause for embarrassment when it’s on visible parts of an adult’s body.

Antifungals may minimize the severity and are available as a cream, foam, or as a shampoo. To inhibit production of the skin cells, Corticosteroids and Kertolytics may be prescribed.

WELLNESS

When Your Immune System Attacks Psoriatic arthritis occurs when your body’s immune system begins to attack healthy cells and tissue. It is a chronic disease characterized by a form of inflammation of the skin (psoriasis) and joints (inflammatory arthritis).

Although anyone can develop psoriatic arthritis, it occurs most often in adults between the ages of 40 and 50. A small percentage of people with psoriatic arthritis develop arthritis mutilans, a severe, painful, and disabling form of the disease.

Over time, arthritis mutilans destroys the small bones in your hands, especially the fingers, leading to permanent deformity and disability.

Treatments for psoriatic arthritis include nonsteroidal antiinflammatory drugs (NSAIDs), disease-modifying antirheumatic

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drugs (DMARDs), and immunosuppressant medications.

Why Do I Have Rosy Cheeks?

About 16 million Americans have rosacea, according to the National Rosacea Society. This skin condition, characterized by redness on the cheeks, nose, chin, or forehead, is quite prevalent in adults 30 to 60 years of age.

Because of its red-faced, acnelike effects on personal appearance, however, it can cause significant psychological, social, and occupational problems if left untreated.

There are several treatments, including oral antibiotics, topical antibiotics, and sulfa-based face washes. It is important to seek a physician’s advice before using overthe-counter medications, since they can actually irritate skin that is prone to rosacea.

Grab the Moisturizer!

As we age, the skin loses some of its natural moisture content and becomes dryer. This can cause scaling and itchiness of the skin, especially in climates that are windy and cool.

“Moisturizing the skin locks in water and may be particularly helpful after bathing,” says Herschaft. “Bathing in mild, gentle soaps and using moisturizers with pertrolatum, 12 percent ammonium lactate, and urea may be of benefit.

Steroid creams can be used for serious outbreaks.”

The “Signs” of Aging Certain growths are more prevalent with age. These include lentigines, also called “age spots” or “liver spots,” and actinic keratoses, which are pre-cancerous growths and skin cancers.

“Growths that appear new, irregular in shape, change in some way, cause symptoms such as itching or soreness, or bleed warrant a physician’s evaluation,” says Herschaft. “Most of these types of lesions are due to years of exposure to the sun and may be prevented by sunscreen use."

What’s Causing Your Pelvic Pa i n?

P

By KELLY JAMES-ENGER

“”

Pelvic pain isn’t something you should ignore or hope it will go away on its own.

elvic pain is a common problem, but many women don’t realize that it can signal a serious medical condition.

A recent study found that 1 in 4 women of child-bearing age complained of pelvic pain that lasted more than six months. Yet many conditions may go untreated for years because women think this kind of pain is tied to their menstrual cycle—or simply “part of being a woman.”

1 million women each year. PID usually occurs after recent exposure to a sexually transmitted disease.

Having a vaginal infection called bacterial vaginosis (“BV”), where the normal balance of bacteria in the vagina has been changed, can also predispose you to PID. Doctors aren’t sure what causes BV, but its symptoms include foul-smelling vaginal discharge and itching.

Fibroids What the condition is: Fibroids are overgrowths of uterine muscle cells, and can be located in the uterus itself, in the walls of the uterus, or on the outside of the uterus. While technically called “fibroid tumors,” they are only rarely cancerous.

Symptoms: PID is sometimes confused with endometriosis as they share similar symptoms. Again, women experience pain in their lower abdominal region, but PID is often accompanied by a fever, chills, or vaginal discharge as well. The discharge may be white, yellowish, or foul-smelling, and is often one of the first symptoms of PID.

Who is likely to experience it: Women of child-bearing age; they’re most common in women in their 30s and 40s, and affect about 20 percent of all women. often cause and pain that period; these over time as

Treatments: Taking oral contraceptives may help reduce the pain associated with fibroids, and Depo Provera, the contraceptive “shot” also reduces fibroid-related pain and cramping from fibroids. Using a progestin-releasing IUD, or intrauterine device such as Mirena, can also help.

If fibroids grow so large that they interfere with bladder, bowel, or sexual function, or are suspected to be causing infertility, surgery may be recommended. Your doctor can remove the fibroids (called fibromyomectomy) or your entire uterus (a hysterectomy.)

Embolization is a procedure used for removing fibroids, which cuts off the fibroids’ blood supply, causing

them to shrink and die. If you plan to become pregnant afterwards, talk to your doctor before choosing this option and its effects on future pregnancies.

begins several days before your period starts. You may also have pre-period “spotting,” or bleeding, and pain during intercourse. Yet endometriosis can also be a silent condition—women with it may not be aware they have it.

Endometriosis What the condition is: Endometriosis occurs when pieces of the uterine lining begin to grow on other organs within the abdominal cavity. This lining responds to hormonal changes, so women may find that their pain fluctuates with their menstrual cycle.

Treatments: Endometriosis can be treated with certain drugs that stops the growth of endometrial tissue.

Taking the pill also reduces symptoms for many women.

Because endometriosis can affect fertility, women who are trying to have children may have surgery to remove as much of the endometrial tissue as possible. Left untreated, endometriosis can cause scar tissue, which can also cause pain and affect fertility.

Who is likely to experience it: Endometriosis may start during the teenage years, but its symptoms tend to worsen over time. One in every seven women has symptoms of endometriosis. It also appears to run in families—if your mom had it, you’re more likely to have it as well.

Symptoms: One of the most common symptoms is cramping that

Treatments: PID can cause scarring which can lead to infertility, so it’s important to treat it immediately.

Caught early enough, it can be treated with oral drugs, but more serious cases may require hospitalization and intravenous drugs along with possible surgery to remove abscesses that can form inside the abdomen. Left untreated, these abscesses can rupture or grow, causing septic shock which can be lifethreatening.

Ectopic Pregnancy What the condition is: This occurs when a fertilized egg implants in the fallopian tube instead of the uterus.

Pelvic Inflammatory Disease (PID) What the condition is: An infection of the upper genital tract.

Who is likely to experience it: Women who have been exposed to a sexually-transmitted disease are more likely to have an ectopic pregnancy; about 1 in 70 pregnancies is ectopic.

Who is likely to experience it: Teenagers are more likely to get PID than older women— it strikes about

Symptoms: The most common symptom of an ectopic pregnancy is pain that can be episodic, stabbing,

BusinessWomanPA.com

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WELLNESS

Symptoms: Fibroids heavy periods, bloating, intensifies during your symptoms can worsen fibroids grow.

constant, or severe; typically it increases from mild to severe, sometimes very rapidly. Your period may also be late.

Treatments: Ectopic pregnancies are usually removed surgically but there is a drug, called Methotrexate, that can be used if the pregnancy is early enough along.

Ovarian Cysts What the condition is: A fluid-filled pouch that develops on the ovaries.

Who is likely to experience it: Women with polycystic ovary syndrome, or PCOS, are more likely to develop ovarian cysts, but they’re quite common.

Symptoms: Stabbing or intermittent pain or a constant ache; many ovarian cysts produce no symptoms.

Treatments: To diagnose an ovarian cyst, your doctor may use ultrasound or a laparoscopic surgery to confirm your condition. Many cysts will go away within a month or two, but if the cyst is large or causing problems, surgery may be recommended. Taking oral contraceptives reduces the amount of cysts formed, and can prevent additional ones from forming.

WELLNESS

Bladder Infections What the condition is: A bacterial infection caused when bacteria, often from the rectal area, gets into the urethra or bladder.

Who is likely to experience it: Women of any age, affecting more than eight million women every year.

Symptoms: These infections can also cause pelvic pain, but usually you’ll have other symptoms such as an urge to urinate constantly and pain upon urinating. You may also run a fever.

Treatments: While there are overthe-counter medications designed for bladder infection pain, these infections should be treated with an antibiotic.

Different strains of bacteria are treated with different drugs. Your doctor may also want to rule out other conditions like interstitial cystitis, which can cause similar symptoms.

The bottom line? Pelvic pain isn’t something you should ignore or hope it will go away on its own—immediate treatment can prevent a minor problem from becoming more serious.

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~ April 2014 | BUSINESSWoman

Watch

WOMEN TO

Bambi E. Barnhart has joined the York office of SF&Company, CPAs and Business Advisors as an accounting associate. A graduate of the Thompson Institute of Technology, she will assist with small business services.

Julie A. Felpel, CPA, has earned a

Rebecca Kephart of Newport has been

promotion to senior manager in the York office of SF&Company, CPAs and Business Advisors. She specializes in audits of pension plans, 401(k)s, and employee benefit plans.

promoted to a branch manager of Members 1st Federal Credit Union.

Kephart was formerly an assistant branch manager at another location.

Tracy Miller has joined the Metro Bank as vice president and store manager of its Union Deposit store. Miller has 20 years of banking experience, most recently as a branch manager for M&T Bank. She holds a bachelor’s degree from Shippensburg University.

Kelley Mitchell has been named vice

Rebekah Sanders has joined Metro Bank as loan settlement officer for the York and Lancaster regions. Sanders has more than 10 years of banking experience. She previously served as a commercial loan documentation specialist with Centric Bank.

president of human resources at Cross Keys Village – The Brethren Home Community. Mitchell was previously their human resources manager.

Applause

ACHIEVEMENTS & Dr. Donna Leonardo, a member of the Lancaster General Hospital medical staff and a leading cataract and glaucoma surgeon with Family Eye Group of Lancaster, has been distinguished as a 2013 Top Surgeon in the U.S. by Sightpath Medical.

Esther McGinnis has been elected to the Gannett Fleming, Inc., board of directors. She is a senior vice president and director of the firm’s Eastern Pennsylvania Region. McGinnis has more than 33 years of industry experience, including 18 with Gannett Fleming.

Brenda Probst earned the Caregiver of the Year Award for Senior Helpers in Lancaster County. She has been practicing as a certified nursing assistant since 2007 and has provided care in skilled nursing and home health settings.

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned.

Please – no duplicate releases.

Lancaster County

Please call On-Line Publishers today at 717.285.1350 to volunteer or for more information.

omen’s Expo

CONNECTIONS

The women’s expo committee is looking for fun-loving women who enjoy socializing to greet visitors, provide administrative support, and help out as needed at the women’s expo.

May 17, 2014 9 a.m. – 3 p.m.

Spooky Nook Sports 2913 Spooky Nook Road Manheim

BusinessWomanPA.com

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While We Were Out ...

Central Pennsylvania Association of Female Executives (CPAFE) 2014 Board Members

Left to right: Deb Michalski (GANCOM); Cathy Jennings, president (No Pressure Networking); Lynne Ross, treasurer (Deloitte); Lori Zimmerman, secretary (Keller Williams of Central PA); Suzi Kent (PA State Assoc. of Boroughs); Adrienne Thoman, vice president (Central Penn College); Lindsay Owens (Roof Advisory Group); Melissa McCaleb (T Mobile); Carol Fastrich (Americhoice); Patty Bear (The Flying Club).

SEND US YOUR PICTURES!

CONNECTIONS

BusinessWoman would love to share what’s happening while you're out and about.

Send your picture(s) and descriptions to: editor@businesswomanpa.com.

The official registration and financial information of The Foundation for Enhancing Communities may be obtained from the Pennsylvania Department of State by calling toll free, within Pennsylvania, 1.800.732.0999. Registration does not imply endorsement.

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Greet

MEET AND

WOMEN’S NETWORKING GROUPS

American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President www.abwacamelot.com Continental Yorktowne Chapter 6 p.m.

4th Tuesday of the month The Roosevelt Tavern 400 W. Philadelphia St., York 717.891.7808 Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster Julie Welles 727.207.8424 julie@sparkmission.com www.LAEN-ABWA.com Lebanon Valley Chapter 6 p.m.

4th Wednesday of the month Marabelle’s Restaurant 1352 Cumberland St., Lebanon Penny Donmoyer 717.383.6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Donna Anderson 717.392.8285 donnatroptan@yahoo.com Women @ Work Express Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Virginia Klingensmith vklingensmith@unioncommunitybank.com

Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Cynthia A. Sudor 717.469.7329 casudor@gmail.com www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 E. Park Drive, Harrisburg Cathy Jennings 717.713.7255 info@harrisburgbusinesswomen.org www.harrisburgbusinesswomen.org Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month Heritage Hotel 500 Centerville Road, Lancaster Krista Reed 717.945.4381 kristathompson101@comcast.net International Association of Administrative Professionals Red Rose Chapter 5:30 p.m.

4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Barbara Tollinger btollinger@normandeau.com www.iaaplancaster.com

Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Helen E. Wallace, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org Hershey Chapter 5:30pm 2nd Tuesday of the Month Hershey Lodge 325 University Drive, Hershey Wendy Snavely, CAP-OM, President Meagan Bair, CAP-OM, President-Elect 717.508.1710 mbair@hersheypa.com www.hershey-iaap.org White Rose Chapter of York 6 p.m.

3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive, York Dorothy Keasey 717.792.1410 djkeasey@comcast.net Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Rotating location Abeer Srouji Allen info@mechanicsburgbusinesswomen.org www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Joan Nissley, President 717.861.8720 jnissley@pa.gov www.pprs-hbg.org

Professional Women’s Business Network (PWBN) 8:30 – 10 a.m.

1st Monday of the month Park City Diner 884 Plaza Blvd., Lancaster Maria Quaranta 717.271.1250 mariapwbn@yahoo.com www.pwbn.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack 717.609.3781 lisamack.re@gmail.com Women’s Business Center Organization (WBCO) 11:30 a.m.

2nd Tuesday of the month September through April Alumni Hall, York College of PA Mimi Wasti mwasti@ycp.edu Women’s Independent Networking Group (WING) Noon 1st and 3rd Wednesday of the month Out Door Country Club 1157 Detwiler Drive, York Lisa Barshinger 717.747.6393 info@wingofyork.com Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Outdoor Country Club 1157 Detwiler Drive, York Theresa La Cesa tlacesa@aol.com www.wnyork.com

CONNECTIONS

Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Comfort Suites 10. S. Hanover St., Carlisle Jofa Kauffman jofa@paonline.com

Central PA Association for Female Executives (CPAFE) 1st Wednesday of each month.

Refer to the website for the meeting location.

Cathy Jennings, President 717.713.7255 info@cpafe.org www.cpafe.org

Do you have an event you would like to post on our online events calendar?

It’s easy to do … and it’s free! Just go to BusinessWomanPA.com and click on the “events” link, or email your info to calendar@businesswomanpa.com.

BusinessWomanPA.com

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April 2014

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23

What’s All The Buzz?

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Ex hib ito rs

ts en atm Tre

s

omen’s Expo

a Sp

to r

Sh ow

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Fa sh io n

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ibi

ng pi

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(see page 13 for details)

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