BusinessWoman March 2013

March 2013

Jan L. Bergen Leading by Example

How to Hire the Right People

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WHAT’S

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Inside

LETTER FROM THE EDITOR TABLETS: ALL BUSINESS OR ALL PLAY? The differences between a tablet and a tablet PC.

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COMMUNITY SUPPORT YOU CAN BANK ON A program that offers much more than just loans.

11 EMPLOYEE RECOGNITION PROGRAMS Does is really matter if you say ‘thank you’?

14 HOW TO HIRE THE RIGHT PEOPLE FOR YOUR BUSINESS Improve your chances of hiring the best performers.

16 HERE A TWEET, THERE A TWEET Build a bird-friendly backyard.

19 COMBATING COLON CANCER Risks to look for and when to get tested.

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23 MEET AND GREET Regional networking events and meetings.

5 COVER STORY Jan Bergen has had a long career in the healthcare industry and now serves as executive vice president of Lancaster General Hospital and president of the Lancaster General Health Network. Bergen offers inspiration to those she comes in contact with on a daily basis.

One of her greatest lessons learned, she says, is that leadership is a journey that never ends.

Cover photo courtesy of GeorJean Photography, Lancaster.

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EDITOR’S

C

Woman

Note

BUSINESS

career

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lifestyle

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wellness

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connections

March 2013

Vol. 10 - No. 3 PRESIDENT AND PUBLISHER DONNA K. ANDERSON

EDITORIAL Vice President and Managing Editor CHRISTIANNE RUPP Editor

an’t you just feel spring ready to burst?

We can already see signs of it, with the tips of flowers poking through the ground. If you’re an outdoor lover, you would probably like to bring more nature to your backyard this summer, and a birdfeeder is an easy way to do it.

Find out how a clothesline and running water can bring a variety of purveyors to your yard and help turn it into a veritable resort for birds and other animals.

In BusinessWoman, we generally talk about health risks as they relate to women. In this issue, however, we broach colon cancer, the third most commonly diagnosed cancer in men and women in the United States. It’s just not one of those “water cooler” discussions, but it needs to be addressed. This is National Colorectal Cancer Awareness month. If you or someone you know is 50 or older, I urge you to read the article and then make an appointment to get screened.

Our cover profile is fully engaged in helping to make her hospital patients’ experience and outcome to be positive.

She also thrives on making a difference in the lives of those

she comes in contact with in her profession and in her community. Find out what else she has learned along the way that’s helped her even in her personal life.

Do you know how to motivate your employees? Or, as an employee, what motivates you? With so many people looking for a job, some currently working where you do, it would be wise to know what is effective in the twenty-first century.

Learn how a performance reward can be the answer, but the program must result in a better bottom line … not just a feel-good incentive.

We thank the women who appear in this month’s special insert, Success Stories. It’s sometimes difficult for women to “put themselves out there.”

But one thing women always tell us is that they want to read more stories of successful local businesswomen. So, please read and be inspired.

“”

Great opportunities to help

Contributing Writers JESSICA M. BROUGHTON CLAIRE YEZBAK FADDEN LYNDA HUDZICK GINA NAPOLI JEFF SCHNAUFER MARILYN WALKER

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CAREER

Story

COVER

Leading Example by

By LYNDA HUDZICK

I

n her position as executive vice president of Lancaster General Hospital and president of the Lancaster General Health Network, Jan L. Bergen has the honor of meeting many young women each year who are just launching their careers.

“Inevitably, we end up talking about the challenges women face if they choose to pursue a career while raising a family,” she said. “I always encourage these women— including my own daughters—to follow their dreams but don’t try to be a hero. Don’t hesitate to ask for help when you need it, whether from colleagues, friends, or family.

“For too long, I felt guilty or felt like I had failed if I asked for help from others. I would not want women following in my footsteps to make the same mistake.”

Raised in Carlisle, Bergen and her husband Tom are the proud parents of two successful daughters and the grandparents of one granddaughter, with another expected in May. Bergen’s father was a pediatrician and her mother was an active community volunteer and part-time educator, so it seemed predetermined that she would become deeply involved in the healthcare industry and an avid supporter of her community as well.

Bergen’s journey began as a case manager/social worker.

“I worked with people with disabilities and other special needs,” she said. “I quickly learned that leadership was my true love, and within a few years I was given the opportunity to serve as executive director for the not-for-profit organization for which I was working.”

During that time, she became an active participant in the state association PARF, Pennsylvania Association of Rehabilitation Facilities, which represented hospitals and other not-for-profit organizations that worked with persons with disabilities.

“This led to an offer to serve as president and CEO of PARF, a position I held for 10 years,” Bergen said. “While in that position, I developed expertise in the legislative process as well as national and state policies and regulations that applied to rehab hospitals and other not-forprofits. I also worked closely with not-for-profits’ boards on strategic and business planning, helping them position their organizations for long-term success.”

After 10 years at PARF, she was offered the opportunity to join the Main Line Health/Jefferson Health System as a senior executive at Bryn Mawr Rehabilitation Hospital.

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“Eventually I was selected to serve as president and CEO of the hospital and as the system integrator for the rehab hospitals. From 1999 to 2000, I served as administrator of the Main Line Health/Jefferson Health System’s Bryn Mawr Hospital.”

In 2000, she joined Lancaster General Health to lead the development and operations of Women & Babies Hospital and the executive oversight of ambulatory services. Since then, her position has continued to evolve as the needs of the organization have changed, leading to her current position.

“I have responsibilities for corporate services, including strategic and business planning, marketing and public relations, physician relations, business development, government relations, and grants,” Bergen explained. “I am also the senior health system executive for service line development and all nonacute services, such as physician services, home care, wellness and prevention, home infusion, and

“”

The insights I have gained in my professional life have helped inform the way I approach things like parenting, friendships, and relationships with my spouse, family, etc.

ambulatory services.

“I work closely with other physicians and administrative leaders on integrating services across the healthcare system so we can provide patients with a more coordinated and seamless experience. With the healthcare industry in general undergoing transformative changes, more and more of my time is being spent on building the

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capabilities we need as an organization to deliver more accountable care.”

The opportunity to work on a daily basis with a diverse group of talented and passionate people within the healthcare industry is something Bergen finds truly valuable.

“I wouldn’t do well in an environment where I was required to work in isolation from others, although I really appreciate having time alone and having time with my immediate family … In healthcare, we have many customers and stakeholder groups. Although I do not have the privilege to work one on one with patients any longer, I work one on one with physicians and other providers quite frequently. I also work closely with strategic partners and supporting organizations.”

Anyone in a management role is responsible for the performance of a group of people.

“To carry this responsibility out, you have to be able to influence the behaviors and actions of others, meaning not only making a difference in what they do, but also in the thoughts and feelings that drive their actions,” Bergen said.

As a leader, she tries to be clear about objectives and goals but then steps back to let people figure out how to get there themselves. She makes herself accessible when needed to help her team work through complex and challenging issues and is committed to helping them advance in their development.

Bergen also feels that being a woman has neither positively nor negatively impacted her professional experience, but rather that the people

she has worked with over the years, who have served as informal mentors, have influenced her career more than any other factor.

“I have been blessed with excellent role models and mentors in every organization I worked, and these individuals took an active interest in my career path and development,” Bergen explained.

Those positive influences have spilled over into her dedication to community as well. She feels it is an obligation, as well as a privilege, to give back to the community, and limits her volunteer activities to two commitments at a time so she can fully engage herself in the work.

Bergen is currently the chair of the Lancaster County Community Foundation’s board of directors. She also serves on the United Way of Lancaster County’s board of directors and is the incoming chair of the United Way’s Community Impact Cabinet. Both organizations allow her the opportunity to expand her role in the community beyond healthcare to other vital services she personally cares a great deal about.

Throughout her professional journey, Bergen has learned many lessons.

“But perhaps the most important is that leadership is a journey that never ends,” she said. “It requires continuously learning new skills and knowledge, but it also requires undergoing difficult personal change.

I have also learned that the things that make me a better leader also make me a better person. In other words, the insights I have gained in my professional life have helped inform the way I approach things like parenting, friendships, and relationships with my spouse, family, etc.

“I have also learned the hard way that I have limits to what I can handle at any one time in my life,” she continued. “Juggling a lot at work is manageable when all other aspects of my life are stable and in control, but when I am juggling a lot of uncertainty or other things that cause concern in more than one area of my life at a time, stress can really build up. I have learned the importance of recognizing when this is happening so I can intervene and take care of myself.”

CAREER

TABLETS: All Business or

All Play?

By JESSICA M. BROUGHTON

B

usiness owners and those who are looking to stay on the forefront of technology have seen that tablets are sweeping the market.

But are you able to run a business from a tablet? Or are you better off investing in a tablet PC, with more power, more memory, and all the features of a laptop?

At first glance, you really can’t go wrong with either. Both tablets and tablet PCs are designed to be lightweight and portable, so you can take your work virtually anywhere.

The displays are crisp, so you’ll be able to enjoy movies when you need to take a break for some well-earned play.

But that begs the question: Why would you get a tablet when you could get a more powerful tablet PC or laptop instead?

The biggest advantage of a tablet over a laptop is that it’s extremely portable. At less than an inch thick and often weighing less than a pound, a tablet is the most portable and convenient device. iPads are probably the most popular of the tablet devices, loaded with Apple proprietary software (like Garageband, which lets

you record and mix music) and also equipped with a camera.

Of all the tablets, the iPad also has the highest price tag, ranging from $329 all the way up to $829. That doesn’t seem to matter much, as iPads are still one of the most popular tablets on the market.

But don’t let the price tag stop you

“”

The main difference between tablets and laptops or tablet PCs is how you interact with them.

from getting a tablet. There are many other models that are popular and on the market as well: Amazon’s Kindle Fire, Barnes & Noble’s Nook Color, the Nexus 7 from Google, and Samsung’s Galaxy.

The main difference between tablets and laptops or tablet PCs is how you interact with them. To minimize their size and style, tablets are devices that are touch-screen only.

All you need is your finger to point and click, so tablets come without a mouse.

Tablets also lack a CD-ROM or DVD-ROM drive, which means that any software installed on your tablet will have to be done via the Internet.

Many tablet PCs don’t come with a disk drive either, so if that’s something you think you’ll need, just buy an external drive. Tablets run on their

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own operating software and come equipped with substantially less hard drive space and memory, generally anywhere from 16 to 64 GB of space (in comparison to laptop and desktops, which come with up to 1 terabyte [TB] of storage space).

If you’re a programmer, or you do anything that needs spreadsheets or even to type for extended periods of time, I would wholeheartedly recommend a tablet PC over a tablet.

If you really need a reason to justify your expense for a tablet, by all means, go for it. Tablets are fun and come with a variety of apps and books that you just can’t get anywhere else.

For example, I spent a hilarious evening over the holidays with my brother recreating the MadLibs of our childhood on his iPad, followed by seeing who could play our favorite horror movie tunes on the miniature piano found in Garageband. It was a blast. But besides containing too many distractions for me to use it as my sole computer, an iPad just doesn’t quite perform enough business applications for my daily needs.

Business owners and those looking to work from home would benefit from owning a tablet PC as their primary laptop and should consider getting a tablet for entertainment and

media purposes. That seems rather extravagant to many people, but you’ll soon find that you enjoy the luxury of curling up in bed with your tablet instead of your laptop to read or watch movies.

Unlike their tablet counterparts, tablet PCs are full laptops that come with a touch screen. If you’re looking to do more, then you might want to consider the Lenovo Ideapad Yoga 13.

I’ve owned quite a few laptops in my time, and I have to say I’ve never been happier than with my Lenovo (so much so that I own a Lenovo laptop and netbook).

What makes the Ideapad Yoga a

truly revolutionary item is that it has all the benefits of a tablet but all the power of a full laptop. The screen rotates completely, so if you want to read an ebook you can fold the screen down flat. These laptops come with Windows 8 and with up to 8 GB of memory and up to 256 GB of harddrive space.

The bulk of tablet PCs fall in the $800 range, but instead of just having the features of a tablet, you’ll have a full computer at your disposal.

The popularity of tablets has attracted the attention of PC makers, so keep your eyes out for other laptop makers to get in the game this year.

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CAREER

From left: Michelle Ramos, program director for the Women’s Business Center and Joan Brodhead, senior vice president and COO of Community First Fund.

Community Support You Can Bank On

By GINA NAPOLI

I

f you have been turned down by traditional lending institutions for your business loan applications, the Women’s Business Center at Community First Fund may be right for you.

This program offers much more than just loans. They provide education, business counseling, and a partnership with lower-economicincome borrowers. Their borrowers’ success enriches the overall community, encompassing 4 million people in 13 counties in south-central Pennsylvania. The mission of the 501(c)3 Community First Fund is to create opportunities to rejuvenate cities.

Joan Brodhead is senior vice

president and COO of Community First Fund, and Michelle Ramos is program director for the Women’s Business Center.

“We have been able to provide $5 million to our clients over the past 20 years. We’re happy we can help those trying to make a difference in

“”

We’re happy we can help those trying to make a difference in their communities through economic development.

their communities through economic development. It’s an opportunity to reach out to business owners needing help,” Brodhead said.

Although the Women’s Business Center does not limit its clients, it does focus on lower-income women and women of color who are starting or expanding new businesses.

“We are in constant contact with banks who can refer us to people they’ve turned down,” Ramos said.

“That gives us access to the type of individual who needs extra support.”

When assessing loan applicants, Brodhead and Ramos look for those who are either established in business or close to opening. Not only are their business financial situations assessed as part of the loan application, but also

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personal financial information, such as tax returns and bank statements.

“Ideally, they’ll know what money they’re spending for their businesses.

They’ll be prepared with a business plan. If they’re only thinking about starting a business, they’re not ready for a loan,” Brodhead said.

The Women’s Business Center partners with applicants to provide training, counseling, ongoing technical assistance, and business contacts. Available training is both onsite and instructor led. Their established network includes attorneys, business resource centers, accountants, referrals, and other professional associates.

“Established businesses and startups are different. Owners of startups know how to do the tasks.

Bakers know how to bake, but not necessarily how to write a business plan. We offer networking, confidence building, and help them through the other components of owning a business,” Ramos said. “For existing businesses, we help them revalidate

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their management and suggest changes they could make to be more profitable or stable.”

Loans are flexible and are underwritten case by case.

“We also need to evaluate the collateral offered to secure the loan,” Brodhead said. “There needs to be value in the collateral.”

Each loan is structured to ensure success, and they work with each applicant to ensure she understands the loan and why it is structured the way it is.

Applicants are not limited to what they can ask for. For startups, which have smaller capital needs, the Community First Fund offers loans under $50,000. For business loans, which are typically for expanding existing businesses—new locations, new product lines, expanding the customer base—loans have been as high as $800,000. These flexible loans enable borrowers to have lower collateral.

“Many of our borrowers are buying affordable downtown buildings. Their

~ March 2013 | BUSINESSWoman

businesses are downstairs, and they live upstairs,” Ramos said. “This arrangement brings stability and longevity, revitalizing downtown occupancy where it once was vacant.”

The Community First Fund’s investors bring longevity to their mission. Interestingly, their initial investors were nuns who used their pension funds. Brodhead works with funding from the Small Business Administration, the U.S. Treasury, and the U.S. Department of Agriculture for downtown redevelopment.

Brodhead also meets frequently with legislators to communicate how the program is affecting the region’s commercial downtown revitalization.

Other industry partners include banks, economic development corporations, and chambers of commerce, which actively reach out to women and people of color.

Marquita Jones is a success story for the Women’s Business Center.

Several years ago, she was looking for housing and funding to start a daycare. There were legal issues with

her landlord, and conventional banks turned her down. The Women’s Business Center listened to Jones, understood her needs, and quickly structured a loan for her. Today Jones successfully operates Heaven Sent Daycare.

Another success story is Leah Margerum. She came to the Women’s Business Center to fund her organic baby food business, This Little Piggy.

Margerum purchased East Side Community Kitchen, where she rents space to caterers and bakers and educates them. She also refers clients to the Women’s Business Center. Her efforts have extended a revitalizing ripple effect to a whole other layer.

“We are interested in our clients,” Ramos said. “We become their advocates, partnering with them. Over the years, we maintain those friendships.”

For more information about this economic revitalization program, visit their website at http://commfirstfund.org/womensbusiness-center.

CAREER

Employee Recognition Programs:

By MARILYN WALKER

L

ots of people are looking for jobs right now.

I’m not talking about the 12.2 million people the Bureau of Labor Statistics says are unemployed.

Statistics—from reputable sources— indicate that a lot of people who are employed are also looking for jobs.

• The Society for Human Resource Management (SHRM) says 44 percent.

• Right Management, the workforce consulting arm of Manpower, says it’s 86 percent.

• CareerBuilder puts it at 74 percent.

However you count it, that’s a whole lot of people currently working in companies all around us—perhaps in your company—who are looking for a new job. What would it do to your organization if 44 percent left?

Or (gasp) 86 percent?

There are many reasons people who have a job might look for a new position.

Fortunately, there are also reasons employees remain loyal and stay. At the top of the list is knowing that they are appreciated. And that’s where an employee recognition program (ERP) comes in.

On the surface, ERPs might look like they’re about touchy-feely stuff.

But if you take a closer look at the better ones, you’ll see they simply make good business sense.

According to Forbes, ERPs originated at the turn of the last century when labor unions forced

management to give employees “service awards” and hourly raises based on tenure. The practice of rewarding people for sticking around has gone on for a long time, but 87 percent of companies that have an ERP use the same outdated reward system—a system that has been shown to have virtually no impact on organizational performance.

What does affect organizational performance? Twenty-first-century employee recognition programs have been proven to have a positive impact on the bottom line.

• An effective ERP not only increases retention (31 percent of companies with effective ERPs have lower voluntary turnover rates), but it also leads to better safety records, less absenteeism, and reduced stress levels.

• Rewarding desired behaviors leads to more of the desired behaviors: Productivity goes up.

In organizations where recognition occurs, employee engagement, productivity, and customer service are about 14 percent better than in those where recognition does not occur.

• Employee customer increase.

satisfaction satisfaction

and both

• Perhaps a surprising effect of recognition is that oxytocin, the “feel-good” hormone that is released when we feel loved, is also released, as it turns out, when we feel appreciated. We perform

better and are more trustworthy after oxytocin is released.

How can you make sure your ERP brings a good return on investment and isn’t a waste of resources?

1. Get to know your employees as individuals—not just as people who perform roles in your organization.

Learn what’s important to them (it’s not always money) so you can tailor your recognition in ways that are meaningful to them.

2. Design a recognition system that is performance based, with every

employee eligible to participate.

Make sure the system and expectations are aligned with organizational values and objectives and with the culture you want to support or create.

3. Recognize people for “Exceeding customer expectations by doing what consistent with our focus on valuing our customers.” Be specific with the recognition. State what was done and how it ties with values, objectives, or culture. This will reinforce what you want to see more of.

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4. Recognize teams for “achieving our company goal of 94 percent on-time delivery of products.”

Again, be specific.

5. Inspire team effort by informing employees of key initiatives or challenges and seeking their input.

When possible, involve them in decision making, problem solving, and strategy.

6. Avoid a system that allows managers to “select” people to receive recognition without tying it in to specific behaviors or accomplishments. This may be viewed as favoritism and will not serve the purpose of rewarding behavior you want to have repeated.

7. Recognition is most effective when it comes from a peer or a manager/supervisor with a direct relationship to the employee.

Getting a plant from HR on the anniversary of employment is

meaningless if the person you work with every day forgets the anniversary.

8. Above all else, don’t ignore the impact of a simple “thank you.”

For curiosity’s sake, ask some of your coworkers or friends if they’ve ever received a thank-you note from a boss or coworker.

Chances are, they did. And chances are, they probably still have it.

American businesses spend an estimated $46 billion every year for employee recognition in the form of watches, pins, awards, plaques, etc.

Companies are said to spend 1 to 2 percent of payroll on these kinds of awards. With no measurable positive impact on the bottom line, that is a waste of resources.

Does it really matter if you say “thank you”? Apparently, it does—not just to your employees, but to your organizations as well.

Saying “thank you” doesn’t have to be fancy or expensive. It just has to be sincere.

Here are some simple and inexpensive ways to express appreciation:

• •

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~ March 2013 | BUSINESSWoman

A good, old-fashioned thank-you card tops the list.

A surprise pizza party or coffee and doughnuts at a Monday-morning staff meeting after a particularly difficult project or any service above and beyond expectations.

•

A “Wall of Fame” featuring people who are recognized for their actions.

•

“Gotcha!” awards when someone is observed doing anything on your list of commendable behaviors. (Having a list of commendable behaviors is also a good idea!)

•

An “Employee of the Month” parking space or some other perks—as long as it is not random and is associated with a specific behavior or accomplishment.

• • •

“Employee Appreciation Day”—or week.

Gift cards: stores, a movie theater, etc.

Homemade lunch or baked goods—and not just during the holidays.

Sponsorship and exhibitor applications now being accepted.

Please, Join Us! The second annual women’s expo in the Lancaster County area will be held in the spring.

This fun-filled and information-packed event brings together a community of women to connect, chat, relax, and rejuvenate. It features lively demonstrations, shopping, free spa treatments, and a fashion show. A wide variety of exhibitors provides information that embraces the many facets of a woman’s life, including:

Beauty Home Health & Wellness Shopping Fashion Finance Technology Nutrition and more!

May 18, 2013 9 a.m. – 3 p.m.

tion! a c o L t a Spooky Nook Sports Gre 2913 Spooky Nook Road, Manheim (Just off Rt. 283 at the Salunga exit)

717.285.1350

To reserve space or for more information, go to:

a G r e a t Wa yTo S p e n d M y D a y. c o m FREE advance guest registration online! ($5 at the door)

CAREER

How to Hire the Right People for Your Business Content provided by the BDC Advice Center

H

iring the right people is crucial for the success of your business, and that’s why entrepreneurs should have a formal hiring process in place when looking for new staff. By putting time and work into finding the right people, you will improve your chances of hiring the best performers and avoiding costly and painful mistakes.

Many entrepreneurs have good instincts about whether someone is right or not for the job. But you shouldn’t rely just on gut feelings. The recruitment decision should be founded on solid, objective factors.

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Here are seven steps to avoid bad hiring decisions: 1. Assess your company’s culture.

To recruit the best people, you need to know what your company needs.

What is its mission? What are its values? What type of individuals fit in?

What mindset are you looking for?

Look at potential candidates with this bigger picture in mind and see how they rate.

2. Create detailed job descriptions.

If you don’t have a clear idea of what employees are supposed to be doing, you will have a hard time hiring

~ March 2013 | BUSINESSWoman

the right person. Create job descriptions for each position in the company, reflecting the level of skills, responsibilities, and experience required.

Make sure to clearly communicate the job requirements to candidates during interviews.

3. Prepare well-structured interviews.

Create an evaluation scorecard that can be used to grade and compare the performance of candidates on a series of criteria.

When it’s time to interview, it’s a good idea to have more than one conversation with serious contenders

and include other people in the process, such as an HR person and the manager to whom the new employee will report.

Use behavior-based interviewing techniques. These involve inviting candidates to describe how they have handled specific challenges in previous positions. Past performance is one of the best predictors of future performance. You can also present them with a scenario involving a difficult situation and ask them how they would handle it.

4. Test.

Another important element in the

5. Look beyond the CV. The best-qualified candidates on paper may not be the best fit for the job. Ask about the candidates’ interests, ambitions, and priorities. If working for a big company with a big salary is their dream, they might have a hard time working for a small firm.

6. Ask for references.

It’s always safer to take the time to verify references. Although fewer businesses provide references about previous employees, reference checks remain one of the best sources of information about candidates. Also consider doing a bit of independent research by seeking out people who

know or have worked with the candidate in the past.

7. Bring them on board.

Once you have recruited the best, you need their full buy-in. Research indicates the retention rate of new employees can be increased by as much as 40 percent with a solid orientation program. Besides patient training, you might want to consider pairing the new employee with a more experienced staffer who can mentor and coach the person during his or her early days in the workplace.

Finally, keep in mind two simple principles: job relatedness and consistency. Make sure you document each step of the process and have solid, objective, evidencedbased reasons for deciding to hire someone or not.

For more information about this and many other topics, please visit www.bdc.ca.

Almost 50% of the workforce expects to be providing eldercare in the coming five years.

Why advertise?

• Your focused message reaches its targeted audience • Multi-venue promotion — in print, online, and social media platforms • Year-round distribution — annual women’s expos and 50plus EXPOs, local offices of aging, and other popular venues View the 2012 edition online at BusinessWomanPA.com

Articles • Directory of Providers Ancillary and Support Services

CAREGIVER A key resource for individuals who SOLUTIONS work and provide care to a loved one.

Deadline to Reserve Space is May 17, 2013 Inserted into the July issue of BUSINESSWoman magazine.

Call your representative or 717.285.1350 or email info@businesswomanpa.com.

BusinessWomanPA.com

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March 2013

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CAREER

hiring process should be to require candidates to complete an assignment that requires the skills for which the person is being hired. Why not ask the candidate to drive a truck if they will have to do that or give a sales presentation if that’s in their job description?

Support, assistance, and services for today’s caregiver — Let them know there’s help

Here a Tweet, There a Tweet Build a Bird-Friendly Backyard by Allowing Nature into Your Landscape

By JEFF SCHNAUFER, CTW Features

LIFESTYLE

W

hen roses are blooming and the lawn is lush, the sights and smells of a garden are nearly complete. For many gardeners, however, one backyard challenge remains: inviting the sounds of nature to join the outdoor party.

Nothing announces spring better than birdsong, and in order to lure feathered friends to the backyard for a chirping concerto, gardeners need to do a little more than hang a feeder.

“The first thing is to take inventory of your yard and its value to the native birds,” says Bill Thompson III, editor of Bird Watcher’s Digest, a national bimonthly magazine. “If it’s a lawn and a fence and a sapling, it’s not very useful or attractive to birds.”

Whether living in the balmy South or the unpredictable North, birds need four basic things to thrive: food, water, shelter, and a place to raise their young, says Thompson. He suggests a trip to a wild bird store, or contacting a local bird club or state conservation office to obtain knowledge of the specific birds in your area and their natural habitats.

Although adding trees and shrubs can help attract birds, there are several less expensive options to make a yard as natural looking as possible. For starters, Thompson suggests letting a corner of your backyard grow wild. Also consider

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creating small piles of brush, wood, and rocks for shelter.

While some birds prefer to raise their young in trees, Thompson says as many as 85 different species, from wrens to chickadees to hawks and even owls, will nest in birdhouses.

The best, most functional birdhouses provide access and protection and are not necessarily the cutest model or one handpainted by an artist.

According to Thompson, feeders are more for human benefit than that of the birds.

“Bird feeding is about bringing the birds up close where you can see them,” Thompson points out. “Birds don’t really need us to feed them.”

To meet the desires of both bird and birdwatcher, try not to put the feeder too far from natural cover. Also, don’t spend an exorbitant amount on gourmet seed before consulting your local wild bird store, club, or state conservation expert to ensure it will attract local fliers.

And while it might sound less than appealing, hanging a clothesline for the birds allows their droppings—complete with digested seeds—to fall to the ground below,

~ March 2013 | BUSINESSWoman

causing birds to literally plant their own food.

As for water, Thompson knows a surefire way to attract birds to your birdbath.

“Moving water drives birds crazy,” he says. “Birds will drop a half-mile out of the sky to visit moving, clear water.”

Take an empty milk jug, poke a hole in the top and bottom, and fill it with water. Then hang it so the water will drip into the birdbath.

If you want the birds to hang around your bath, make sure it isn’t too slippery or deep. Stay away from the big, glazed ceramic birdbath

more than 5 inches deep.

“Birds like a big, wide, shallow basin,” Thompson says.

He adds that a small layer of pea gravel at the bottom of the birdbath topped with 2 inches of water makes an excellent bathing experience. It’s important to clean your birdbath regularly and change the water every few days.

Before you know it, the birds will be singing your praises in your own backyard.

April 9, 2013 10 a.m. to 2 p.m.

Valencia Ballroom 142 North George Street, York Brought to you by

BUSINESSWoman

Keynote Speaker Soni Dimond presents:

Does Your Attitude Need a Spring Makeover?

LIFESTYLE

A professional keynote speaker, Soni Dimond will be the featured speaker at POWERLUNCH’13 for York County, where she will help you recharge … repackage … and reinvent … yourself!

Soni will help you put some “spring” into your thoughts, your actions and your image!

She’ll give you a “fresh start” this spring with an Extreme Attitude Makeover!

How? • Throw out the obstacles that challenge your motivation and your self-marketing. Regain your sense of confidence and purpose!

• Learn that self-promotion doesn’t have to be a chore!

• Use Soni’s step-by step-approach, tossing those old, self-defeating habits and learning how to market yourself now—and in the future!

Spring cleaning is an essential task … personally and professionally!

Soni will share techniques and tips for successful, positive image-building. These skills can become powerful tools for your advancement and recognition in the workplace.

Soni assists individuals and groups with their effort to be more confident, believable, and in control of their message.

Clean up your act and your actions at POWERLUNCH’13 in York!

Your “spring cleaning” begins now!

About Soni Dimond Soni Dimond is an award-winning image and brand-development expert, media trainer, public affairs and marketing specialist, and founder of Soni Dimond Media. She has also authored two books, Life’s a Pitch!® and Son of a Pitch, which encourage individuals to improve their communication skills and to conduct effective presentations in front of a range of audiences.

Her resume is lengthy and impressive. Soni has a career history of being the first female television news reporter and weekend anchor at WHTM-TV (ABC affiliate) in Harrisburg, Pa., followed by news reporter and morning anchor at WGAL-TV (NBC affiliate) in Lancaster, Pa. She was named as one of Pennsylvania’s Best 50 Women in Business and, on the larger stage, she served as media consultant for ABC’s Emmy award-winning reality program Extreme Makeover: Home Edition.

Soni’s skills have been utilized by governors, CEOs, and leaders of global industries and Fortune 100 companies, as well as national labor leaders who must meet the media skillfully and well prepared.

Above all, Soni is an image maker. She tries to make sure that people are noticed, encouraging people to embrace and adapt to change and to meet or exceed their own expectations.

Register today for this great experience!

BusinessWomanPA.com/powerlunch

717.285.1350 717.770.0140 BusinessWomanPA.com

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Now Women Have a Choice

Women’s Digestive Health Center Introducing a facility designed exclusively for women, and staffed completely by women.

Don’t miss another issue!

Dr. Sadiya Cheshty of RGAL is board certified in Gastroenterology and Internal Medicine and specializes in women’s digestive health.

WELLNESS

For more information about the Women’s Digestive Health Center visit www.RGAL.com.

To schedule an appointment with Dr. Cheshty call 717.544.3406.

Dr. Sadiya Cheshty Medical Director

Women’s Digestive Health Center 694 Good Drive Suite 23 Lancaster, PA 17601 (Adjacent to Women & Babies Hospital)

www.RGAL.com 18

~ March 2013 | BUSINESSWoman

Get BUSINESSWoman delivered right to your door.

Subscribe online at BusinessWomanPA.com

Combating Colon Cancer

By CLAIRE YEZBAK FADDEN

deaths in the United States, according to the American Cancer Society (ACS), and is expected to cause about 51,690 deaths this year.

Most health experts consider colorectal cancer highly preventable, pointing to early detection and routine checkups to save lives. In fact, according to the ACS, the death rate from colorectal cancer has been dropping for more than 20 years.

Doctors credit the decreased numbers, in part, to screenings that detect

colorectal cancer at its earliest stages when it is easier to treat and possibly cure.

Evaluating the Risk “While discussing bowel movements and following through with an invasive procedure may be uncomfortable,” said Quan Ly, M.D., “finding colon cancers at an early stage often reduces the length, severity, and cost of cancer treatment.”

Ly, a surgical oncologist at the

Nebraska Medical Center in Omaha, acknowledges that the topic is difficult to broach because many people are uncomfortable talking about changes in their bowel movements, constipation, or diarrhea with their physician.

“It may take a patient some time to realize there is blood in their stool, if the initial amount is small,” said Ly. “There are some cases where a patient may not recognize the symptom or diagnose themselves as having

BusinessWomanPA.com

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WELLNESS

I

t’s your first physical since you turned 50 and instead of wishing you a happy birthday, your doctor hands you a referral for a colonoscopy. Not the gift you had in mind, but quite possibility the best present you can give yourself.

Excluding skin cancers, colorectal cancer is the third most common cancer diagnosed in both men and women in the United States. It is the second leading cause of cancer-related

hemorrhoids and purchase over-thecounter products as a treatment.”

Screening Options Doctors agree that the single most important thing you can do to combat colorectal cancer is to be screened.

“And to follow through to make a colonoscopy appointment when one is recommended,” reminded Ly. A colonoscopy lets a doctor closely look at the inside of the entire colon and rectum by using a thin, flexible, hollow, lighted tube that has a tiny video camera on the end. The doctor is looking for polyps or signs of cancer.

Polyps are small growths that, over time, can become cancer.

The exam itself takes about 30 minutes. This test is recommended once every 10 years. However, depending on your individual risk factors, your physician will determine how frequently you need to repeat it.

A sigmoidoscopy is similar to a colonoscopy; however, a doctor examines only the lower part of the colon and the rectum for signs of cancer or polyps. The scope used is about 2 feet long, enabling the doctor to see the entire rectum but less than half of the colon. This test takes

between 10 and 20 minutes and is recommended once every five years, depending on your personal risk for colon cancer.

For individuals over the age of 50 with no symptoms and no family history of colon cancer, some doctors recommend using a fecal occult blood test (FOBT) screening kit. This is a non-invasive test, which can be done at home by collecting three stool samples on three different days. The test can detect blood in the stool and some cancers; however, it doesn’t typically notice any pre-cancerous cells that may be present.

“Many people don’t consider themselves at risk for this disease,” added Dr. Ece Mutlu, a gastroenterologist at Rush University Medical Center in Chicago, Ill. “The truth is everyone is at risk. Some groups are just at a higher risk. Early detection and routine checkups for colon cancer can save lives.”

Just the Facts The most recent estimates for the number of colorectal cancer cases in the United States:

• 103,170 new cases of colon cancer • 40,290 new cases of rectal cancer • The lifetime risk for developing colorectal cancer is about one in 20.

This risk is slightly higher in men than in women.

For more information, visit the American Cancer Society at www.cancer.org.

The National Cancer Institute’s booklet, What You Need to Know about Cancer of the Colon and Rectum, offers information about possible risk factors, screening, symptoms, diagnosis, and treatment, including lists of questions to ask your doctor.

Visit www.cancer.gov to download a PDF or order a free copy.

To learn more about advances in colorectal cancer research, visit the National Institutes of Health website at www.nih.gov/science/ colorectalcancer.

• Freelance writer Claire Yezbak Fadden is scheduling a colon cancer screening this month.

Get a colon cancer screening if: WELLNESS

You’re over the age of 50 Anyone in your family has a history of colorectal cancer You have had pre-cancerous polyps You use tobacco You drink alcohol to excess You are obese or lead a sedentary life You have a personal history of inflammatory bowel disease,

such as Crohn’s disease and ulcerative colitis

oman online is pleased to introduce eXPERT eXCHANGE!

BUSINESSW

Experts from a variety of fields share their tips and strategies for success. You probably know this month’s contributor!

Check it out today! BusinessWomanPA.com/expertexchange 20

~ March 2013 | BUSINESSWoman

Watch

WOMEN TO

Jill Kaylor has recently joined Visiting Angels Senior Homecare in York and Hanover. She will be responsible for community outreach. Kaylor has more than 15 years of experience working with the older adults in our community.

Carrie McGough has been named student services

Melissa Myers joined Brown Schultz Sheridan & Fritz,

coordinator for YTI Career Institute – Lancaster. McGough will provide appropriate student assistance, activities, and support to prospective and current students in a hands-on capacity.

CPAs, as an administrative assistant in the tax department with 12 years of experience.

Lindsay Owens has been hired by the

Jennifer Schwalm, CPA, has been appointed chief mission development officer for the Masonic Villages, where she will lead the evaluation, development, and implementation of strategic initiatives to grow the organization while supporting its core mission.

Mary Ann Zugay joined the Small Business Accounting

Roof Advisory Group and will contribute to the firm’s ongoing professional service to its clientele. Her background includes administration, customer service, and marketing.

Owens earned her BA in marketing from Eastern University.

Services team at Brown Schultz Sheridan & Fritz, CPAs, as a senior associate. Zugay brings more than 35 years of bookkeeping experience.

Applause

ACHIEVEMENTS & Carol Fastrich Aranos, vice president of marketing at AmeriChoice Federal Credit Union, has been elected to serve as president for Central Pennsylvania’s Female Executives (CPAFE). CPAFE’s mission is to advance women in the workplace through networking and educating in Central Pennsylvania.

Schreiber Pediatric Rehab Center of Lancaster County has

Patricia A. “Trish” Hanks, senior vice president at F&M Trust, recently completed the Pennsylvania Bankers Association’s 15-month executive leadership program. This program is designed to enhance the leadership, organizational, and performance skills of highly motivated executive and senior-management-level bankers.

been accredited by CARF International for a period of three years for its Outpatient Medical Rehabilitation Programs – Pediatric Specialty Program.

The latest accreditation is the sixth consecutive accreditation that the international accrediting body, CARF, has awarded to the center.

Do you have an announcement?

Please email your announcements of career advancements and professional new hires to crupp@onlinepub.com. Electronic photos should be saved as a tiff, jpeg, pdf or eps at 300 dpi. Or mail to: BUSINESSWOMAN, 3912 Abel Drive, Columbia, PA 17512. Photos sent through mail will not be returned. Please – no duplicate releases.

While We Were Out ...

Women’s Network of York (WNY)

Front row, from left: Diane Yocum and Jen Smyser of WNY. Back row, from left: Sara Shaw (HACC); Kimberly Fetrow, SF&Co./WNY; Jody Ashley, WNY; Equilla Burns, recipient; and Heather Igo, Lori Detter, and Theresa LaCesa, members of WNY.

SEND US YOUR PICTURES! BusinessWoman would love to share what’s happening while you're out and about. Send your picture(s) and descriptions to: editor@businesswomanpa.com.

BusinessWomanPA.com

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March 2013

CONNECTIONS

Equilla Burns receives the Women’s Network of York (WNY) New Beginnings Scholarship award. The scholarship provides financial assistance to female students enrolled at the York campus of Harrisburg Area Community College (HACC).

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a la Card

Products and services at a glance. info@businesswomanpa.com ~ 717.285.1350 Advertising

3 Reasons to Advertise Your Service or Business With Us: #1. It’s affordable #2. Substantial visibility #3. Assistance is available to design your ad!

Contact your representative at 717.285.1350 or email info@businesswomanpa.com

April 9, 2013 BRING-A-FRIEND Registration Valencia Ballroom York

SAVE $10 EACH! (Save $10 each off regular price when you register with a friend)

Networking

Antiques

200 N. 2nd St. Dillsburg, Pa 17019 • Right off Route 15 717-502-6056

Facebook: Herr’s Antiques & Collectables

Military Items All Armed Services and Wars, Primitives, Water Colors, Oils, Prints, Furnishings, Lamps, China, Pottery, McCoy, Roseville, Hull, Glassware, Fenton, Westmoreland, Silver, Books, Records, Ephemera, Pennsylvania Dedicated Case, Dolls, Toys, Games, Brand Name, Vintage Clothes, Shoes, Hats, Scarves, Formal Dresses, Cocktail Dresses, Furs, Coats, Jewelry, Formal & Fun Purses, Magazines, Linens, Christmas Shop. Great Holiday Gifts Items. Reasonably Priced. Something For Everyone.

Open daily 10am -5pm, Fri and Sat open till 8pm Pet Therapy

Real Estate

CONNECTIONS

This is your Lucky Day! Nancy Sarley, SRES (717) 286-9680 Email: nsarley@ prudentialhomesale.com

Call me to show you what’s available in your area.

HOMESALE SERVICES GROUP

717-295-HOME 150 North Pointe Blvd.

Lancaster, PA 17601

Experience & Integrity Without Pressure 22

~ March 2013 | BUSINESSWoman

Greet

MEET AND

WOMEN’S NETWORKING GROUPS American Business Women’s Association (ABWA) Camelot Chapter 6 p.m.

3rd Monday of the month The Radisson Penn Harris Hotel & Convention Center, Camp Hill Tania Srouji, President taniasrouji@hotmail.com www.abwacamelot.com Continental Yorktowne Chapter 6 p.m.

4th Tuesday of the month The Roosevelt Tavern 400 West Philadelphia St., York Jeanne Weicht jweicht1@verizon.net Lancaster Area Express Network 7:15 – 9 a.m.

3rd Wednesday of the month Lancaster Country Club 1466 New Holland Pike, Lancaster 717.305.0206 Kathleen King kmking@ptd.net www.LAEN-ABWA.com Lebanon Valley Chapter 6:30 p.m.

4th Wednesday of the month Hebron Hose Fire Company 701 E. Walnut St., Lebanon Penny Donmoyer, 717-383-6969 www.abwalebanonpa.com Penn Square Chapter 11:45 a.m. – 1 p.m.

2nd Thursday of the month Hamilton Club 106 E. Orange St., Lancaster Dottie Horst, 717.295.5400 dhorst@realtysettlement.com Women at Work Express Network 11:30 a.m. – 1:15 p.m.

2nd Thursday of the month Heritage Hotel 500 Centerville Road, Lancaster Virginia Klingensmith vklingensmith@unioncommunitybank.com

Executive Women International Harrisburg Chapter 5:30 p.m.

3rd Thursday of the month Rotating location Cynthia A. Sudor, 717.469.7329 cynthia@cynthiasudorenterprises.com www.ewiharrisburg.org Harrisburg Business Women 11:30 a.m. – 1:30 p.m.

2nd Tuesday of the month Best Western Premier Central Hotel & Conference Center 800 East Park Drive, Harrisburg Lynne Baker 717.975.1996 lynne.baker@proforma.com info@hbwluncheon.com www.HBWLuncheon.com Insurance Professionals of Lancaster County (IPLC) 5:45 p.m.

3rd Tuesday of the month Heritage Hotel, 500 Centerville Road, Lancaster Krista Reed, 717.945.4381 kmreed@glatfelters.com www.naiw-pa.com/lancaster.htm International Association of Administrative Professionals Conestoga Chapter 5:30 p.m.

4th Tuesday of the month Woodcrest Villa 2001 Harrisburg Pike, Lancaster Barbara Tollinger btollinger@normandeau.com www.iaaplancaster.com Harrisburg Chapter 5:30 p.m.

3rd Monday of the month Holiday Inn Harrisburg East Lindle Road, Harrisburg Karen Folk, CAP-OM, President Jodi Mattern, CAP, Webmaster jodi4psu@gmail.com www.iaap-harrisburg-pa.org

White Rose Chapter of York 6 p.m.

3rd Wednesday of the month Normandie Ridge 1700 Normandie Ridge Drive, York Dorothy Keasey, 717.792.1410 djkeasey@comcast.net Mechanicsburg Business Women 11:30 a.m. – 1:30 p.m.

3rd Wednesday of the month Flavours ETC Catering 5222 E Trindle Rd, Apt D, Mechanicsburg Abeer Srouji womensluncheon@hotmail.com www.mechanicsburgbusinesswomen.org Pennsylvania Public Relations Society 5:30 p.m.

Last Thursday of the month Kim Barger, President, 717.979.8792 KimBarger@hotmail.com www.pprs-hbg.org Shippensburg Women’s Area Networking (SWAN) Noon 1st Wednesday of the month Rotating location Lisa Mack, 717.609.3781 lisamack.re@gmail.com Women’s Business Center Organization (WBCO) 11:30 a.m.

2nd Tuesday of the month Alumni Hall, York College of PA Mimi Wasti mwasti@ycp.edu Women’s Network of York 11:30 a.m.

3rd Tuesday of the month Outdoor Country Club 1157 Detwiler Drive, York Jennifer Smyser, 717.495.7527 network@wnyork.com

Do you have an event you would like to post on our online events calendar?

It’s easy to do … and it’s free!

Just go to BusinessWomanPA.com and click on the “events” link, or email your info to calendar@businesswomanpa.com.

BusinessWomanPA.com

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March 2013

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CONNECTIONS

Yellow Breeches Chapter 6 p.m.

4th Wednesday of the month Bob Evans, 1400 Harrisburg Pike, Carlisle Leslie Shatto leslie.shatto@hma.com

Central PA Association for Female Executives (CPAFE) 1st Wednesday of the month 11:30 a.m. – 1 p.m. (Registration Required) Giant Super Foods, Community Room 2300 Linglestown Rd, Harrisburg Carol Fastrich 717.591.1268 info@cpafe.org, www.cpafe.org

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BUSINESSWoman invites you to

April 9, 2013 10 a.m. to 2 p.m.

Valencia Ballroom 142 North George Street, York PAID

now open at BusinessWomanPA.com

PRSRT STANDARD U.S. POSTAGE

PERMIT 280

LANC., PA 17604

BRING-A-FRIEND Registration

SAVE $10 EACH! Just $30 each!

(Save $10 each off regular price when you register with a friend)

Keynote Speaker Soni Dimond Recharge … Repackage … Reinvent!

Use Soni’s step-by-step approach and toss those old selfdefeating habits. Learn how to market yourself now … and in the future. Spring cleaning is an essential task … personally and professionally.

Clean up your act and your actions!

Woman BUSINESS

• Speed Networking • Workshops

career

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lifestyle

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wellness

~

connections

• Small, select group of exhibitors • Meet and chat with other professionals • Delicious buffet lunch

Sponsorship and booth registration available now!

mingle, munch, meet!

Call today to reserve your space or for more information:

BusinessWomanPA.com/powerlunch 717.285.1350

717.770.0140

3912 Abel Drive Columbia, PA 17512 businesswomanpa.com

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career lifestyle wellness connections